iCookie 私房手作
iCookie 私房手作
純真自然,是iCookie私房手作的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。在牛軋糖包裝設計上,以牛軋糖各類核果為元素,表現出清新及精緻之感;水彩手繪感的畫風,融入層層的核果,環繞如花圈一般,象徵幸福洋溢、溫馨與祝福時刻的到來。底稿採用靜白的質感,搭配高級紙質,呈現一種純粹的美感及細緻度,側邊亦加入巧思,設計出不同口味的精巧手繪插圖,讓畫面裡充滿驚奇的感受。紙袋則以送禮 (發送祝福)的概念來發想,不僅隱約透露著送禮的內容,更是賦予了紙袋的深層意義,各種核果恰似送禮者對收禮者各樣的祝福,使人收到這份禮時,能深深感受到送禮者精心挑選的用心!
iCookie長磚土鳳梨酥,內餡特別選用酸味明顯的品種--台農2號,其果肉纖維較粗的特性,讓金黃酥香的外皮下,更札實彈牙,豐富的層次口感交疊於口中,濃郁奶香撲鼻而上。
我們希望透過細部溫潤的手繪,結合樸質的字體,傳達產品純真自然的概念。色彩漸層的呈現方式,細膩描繪果皮紋路與果肉的橫切面,並搭配局部燙金,點綴鳳梨原有的意象,襯托品牌專屬的品味與質感。
精心的巧思設計,傳遞品牌對於細節的堅持,為伴手禮增添識別度,賦予台灣土產代表──鳳梨酥,最充滿人情味、溫暖真實的感受,延續懷舊的傳統古早味。
Pure and nature are the two features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes.The package design takes several drupes as the elements to show its delicate, pure and fresh. As for the drawing style, we use watercolor painting to paint those drupes as a wreath which shows happiness and warmth of the gift. Furthermore, we chose color white to show image of pure.For the paper bag, we want to convey the meaning of giving a gift which also symbolize giving blesses. Several drupes are just like every kind of blessings, when receiving this gift, the person could truly feel the warmth of the giver.
iCookie brick-shaped pineapple cake contains a particularly selected sour filling: Tainung No. 2. The choice of thicker pulp fiber creates rich layers of taste for every bite underneath the golden crust of the cake, releasing a think milky aroma.
We hope to convey the concept of purity and nature through the combination of detailed and gentle hand-drawings and simplistic fonts. The use of gradient colors depicts the texture of the fruit peel and the cross-section view of the core. The gold tooling embellishes the image of the pineapple and brings out the brand’s exclusive taste and value.
The meticulous design conveys the brand’s persistence in the details and adds uniqueness to the souvenir. These designs grant Taiwan’s most representative cuisine, the pineapple cake, with the most rich, warm and authentic experience, and passing down the legacy of such authentic traditional flavor.
http://www.icookie.com.tw