小日光
「小日光」親子藝術空間,品牌設計概念來自於,「窗」象徵每一個孩子都像是透明潔淨的窗,「光」引導及希望,光透進窗戶帶來期盼並引導成長,「房」加入屋頂的意象,代表溫馨明亮的空間,品牌為三者圖像構成,重要且缺一不可。
logo設計理念,面對面的微笑象徵親子,透過光的引導, 在這間溫馨的處所裡開心成長。而字形設計為活潑的筆畫架構,在「日」字加入窗的意象,並在中英文字都帶入光點的感覺,整體視覺活潑親切,注重主體比例避免複雜,提升專業質感。色彩規劃上以明亮的黃色象徵溫暖的光, 結合粉與藍,帶出品牌乾淨、明亮的感覺,以輔助色鈷藍為底時,加強凸顯主色。
“The Sunny House” is an art space design for parents and their children. This is the core concept of the brand. The visual element of “Window” symbolizes how every child is pure like a transparent window. The visual element of “Light” represents hope, just as light from the window brings hope for the future. Lastly, the element of “House”, in combination with roof as a visual element, represent the warmth and brightness in every space. The brand is built upon these three visual elements, each equally important and indispensable.
In the logo design concept, the face-to-face smiles symbolizes how parents and their children can, through guidance of light, grow together joyfully in this warm place.
The font is designed with lively strokes. The motif of windows is added to the Chinese letter “日”, bringing forth a sense of light and warmth. The overall visual pays attention to the proportion of the elements to avoid complexity and enhance the sense of professionalism.
In terms of color scheme, the bright yellow symbolizes the warm light, combined with pink and blue, bringing out the brand’s clean and bright feeling. The auxiliary colors of cobalt blue are used as the base, enhancing the main color scheme.