The subtle beauty of the watch lie in timepieces lies in turning time into a regular scale, reminding people of the speed of time on the surface, and refined watches are more time-honored and worthy collections.
The “Hong Sheng Boutique Exchange Center” hopes to disrupt the traditional image of watch shops. From the very first impression, the shop will emanate excellence, simplicity and poise just like the international watches that are displayed. The Brand Identity is based on the English first letter of the brand as the logo, exhibiting a more global feel. The intricate and elegant font, combining ribbon-shaped vectors with visuals that resemble dials on the clock, symbolize the collection of each and every second.
The dials also convey the precision of the watch, extending from the exterior design into every interior component, without missing a beat, not allowing the slightest error. The brand’s standard color scheme adopts black which has within it a sense of profoundness, grandeur and nobility. It combines with a special gold color and silver as an auxiliary color to fully demonstrate the spirit of excellence, professionalism and composure, thus reflecting the various explorations of “time” and the yearning to collect masterpieces of value.