TGA峰田小町 x Tmall Shop
The “Jiu Fen Bazaar” is an Tmall store that aggregates all sorts of Taiwanese local goods. TGA (Taiwanese Agricultural Commission’s Taiwan Agricultural Products Brand Packaging Project) has set up a cross-border partnership with the Jiu Fen Bazaar to establish a cooperative e-commerce platform. Selecting amongst six brands from dozens of vendors, they have extended the brand packaging into digital marketing. Through this e-commerce platform, these tailor-made Taiwanese high-quality agricultural products have the opportunity to showcase to a greater audience the glamor of Taiwanese food.
Having been hand-picked from the green pastures, the fresh color of the fruits and vegetables brings back the ingredients most original flavor. From among the clouds and mist of the plentiful land of Wufeng in Taichung, “峰田小町” transforms the fruits and vegetables into the most casual snacks, allowing the consumer to experience nature in every bite. The cute and comical hand-drawn insects illustrations tell of the brand’s commitment to use natural ingredients. Therefore, the overall design of the webpage, from photography to design, all carry within it an approach to freshness, nature, and simplicity. We hope that it will stir the imagination to delight in the freshness of the ingredients, as if through the pictures, one could smell the flavor and taste the tastes. The visuals of rustic wood and the sun’s rays all create a refreshing visual sensation that draws in every veggie and snack lover.