Taiwan is an island with a diverse landscape and assorted natural environment, home to invaluable ecological species. For more than ten years, Lavender Cottage has not only carefully cultivated the beautiful mountain lifestyle, it also strives to rebuild the forest ecosystem and explore it in greater depth, all the precious diversity mother nature has to offer.
Heading for its 16th year, the company hopes that through the “Forestmosa” Project, more people will be inspired to walk into the woods and experience the majesty and beauty of Taiwan’s forests. And through a packaging re-design and revamping the brand’s visual identity, we can fully display Forestmosa brand’s uniqueness.
The primary appeal of the design for the new product “Mousse Handwash” will develop the main axis of design performance and can be used in other products in the future. The overall direction can still maintain the warmth and freshness of the brand personality. Natural hand drawn style. In the process of project implementation, the more we understand the lavender forest’s plans for the new brand “forest island” and their understanding of Taiwan’s forests and their deep understanding of the forest, the heart is actually very moving, the heart is to interpret the appearance and design of the forest. The picture is getting clearer and clearer.
In addition to restoring the beauty of Taiwan’s landscape and forests, which are the core values of the brand, the concept design also explores how the fragrance from the hand-wash mousse can bring the essence of nature, with each product line having its own theme. Furthermore, the use of imagery of natural plant species used within the ingredients of the product, the various Taiwanese plant species, features of the Lavender Cottage flagship store, hand-painted forest scenes, flora, fauna, scenery, and natural forest and lavender color schemes combine together to create the unique themes of the packaging design for the four product lines.
Through the aroma, the hope is to integrate Forestmosa into everyday life, taking away exhaustion and negativity away with the wash of hand. These four product lines serve as the core design blueprint for future the packaging design of future brand products. The goal is not only to create a new brand image, but through the packaging, help people to really explore and experience the beauty of the forest and the healing power of its fragrance.