As you take your first step into the “Old Pot Farm”, you will encounter years of rice cuisine, a local eco-culture, and a learning atmosphere.
In terms of the brand’s web design, it continues with the original style, however, adding an element of exploration into the content. The focus starts with the farm’s origin in the hometown of Hsinchu to its current locale, with it, all the years of rice noodle cultivation, ecological education, all as a cultural journey presented one by one. The overall webpage full of hand-painted vignettes enriching the page with a sense of story.
In terms of color selection, beige and brown were selected as they resemble the colors of rice noodles, further bringing out the traditional flavors from childhood and the warm feeling of familiarity.
Not only has “Old Pot Farm” inherited years of excellent tasting rice noodles, but through multiple perspectives, exhibited the beauty of the farmlands. At the heart of it all, a genuine desire to preserve the fields, promoting ecology and culture, and treasuring Taiwan’s rice noodle industry.