Imagine standing next to a fruit tree under the sun, reaching for a fresh orange and squeezing it into a glass of tangy sweet and sour orange juice.
This is the vision of the brand “Juice Bar”, that every glass of hand-made fresh fruit juice would give the customer that very sensation. Built on six years of squeezing millions of cups of fresh orange juice and having savored all sorts of fruits from local to imported, the brand “Juice Bar” has refined the processes of stirring and squeezing fruit juice to extract the most delicate flavors.
The brand’s design hopes to incorporate characteristics of fresh oranges as its main focus, emphasizing the brand’s bright and shinning personality. During the summer and spring, it brings a new and fresh perspective, while in the winter, it brings to memory the warmth of the sun, full of vitality, even when the drink is a cold cup of orange juice.
The brand is built on the concept of the freshness of oranges and the concern for the organic. The font design uses a more classical style, professional, yet still retaining the details within the design, positioning the brand as a skilled artisan in the area of fresh orange juice.
The auxiliary graphics combine a modern use of contour lines creating a more realistic look and in tandem with large yellow color blocks as the brand color, together, the design hopes to amplify the image of “freshness” and ultimately put on display the expertise and vigor of each employee of “Juice Bar”.