The “Wonder Life” tea house uses the phrase “wonder life” as its slogan in combination with an old-fashioned dark red as its color scheme. The font design is built mainly on large round contour shapes. On the Chinese letter “旺” the upper left edge slightly curves up as if on fire, while the fullness of the Chinese letter “福“ represents blessed harvest.
The overall logo frame combines the traditional window imagery of each household in Taiwan’s early days, and adds an antique-style banner, symbolizing the nostalgia and feeling of home conveyed in Wonder Life.
The matching auxiliary graphics focus on the warm sensation of home and the memories of the 50s, including the use of old-fashioned traditional cuisine into the illustrations, to convey the warmth of family and a sense of nostalgia of early Taiwan.
When was the last time you sat down to taste a cup of rich pure tea? A pot of rich quality tea with a fine meal evoke the best from the bottom of people’s hearts. The brand blends elements of the 1950s, restoring the taste of home, and renewing a moment to enjoy the food and tea.