愛的幾何學＿菱格 Geometry of Love – Rhombus
“Only by sharing an experience can we the experience and achieve the appearance of love.” The rhombic design extends from the concept of the “geometry of love”, symbolizing the indestructible vow of love, yet always being renewed.
The rhombus has always given the impression of being unassailable, intriguing, able to withstand the tests of time. Thus, in the thought process behind the design, the hope is to remove the more traditional plaid design, using the rhombus to create a more delicate, poised and stylish design.
Instead of using a color block design method, the design is built on contour lines that aggregate forming a rhombic shape, much like the traces left behind in the story and timeline that builds the foundation of the everlasting love between the journey of two loved ones.
The rhombus’ proportions and patterns are interlaced to form a vintage look with a discreet sense of luxury. The style echoes the brand’s European feel with a sense of avant-garde fashion, while retaining the sweetness and uniqueness of the rhombic shape.
The layout of the logo follows the basic brand design of the entire series, further strengthening the brand recognition. Thus, when the entire series are lined up and displayed, together they will fully demonstrate the brand’s sophistication and unique personality.
In the terms of color, the main color of choice is vintage gold, echoing a sense of timelessness, combined with the popular gentle pink used in many wedding cake designs. The bottom of the gift box deliberately uses an irregular rhombic design pattern, visually symbolizing that like a melody, love is dynamic and alive. The design is further enhanced by detailed arrangement of small English characters, adding a touch of embossing to create a layer of texture to the packaging, emphasizing that a wedding is the key moment we witness true love.
愛的幾何學＿圓心Geometry of Love – Circle’s Center
“Draw an arc to make a circle, with no beginning and no end, only what is eternal is real.” Love is like the circle in geometry, symbolizing how the ebb and flow of time and space bring two people to meet, joining them together to complement each other. As they enter in each other’s world, long-lasting love begins, and a family is established, thus completing this shared circle of life. Isabelle’s gift box for the handmade wedding cake brand “Is a Taste” hopes that through the concept of the “circle’s center”, it can draw out the wonderful shape of love.
In harmony with the avant-garde European personality of the “Is a Taste” brand, the color and design details stay true to the brand by creating a sense of serenity and romance, while still staying in tune with what is fashionable and keeping up with an overall atmosphere of love.
With the “circle” as the foundation, the design uses contour lines arranged visually into circles, imitating the rotation of flowers, creating a spatial equilibrium. Furthermore, the overall visual employs small dotted circles, branches with small flowers, all stylishly interwoven into various patterns, to carry the message that within the center of mutual love and support lies a wholesome, flourishing vitality, exuberating with beauty and harmony.
All in all, creating a modern and fashionable design, while upholding a feeling of gentleness and freshness. The logo is presented in a simple color block on the package, elegant but not too complicated. It creates a baseline for future development of any gift box series designs, establishing a consistent yet distinct brand recognition.
The color scheme design employs two special colors: a sweet pink color, which symbolizes love and a lake green, which represents the richness in imagination and freshness. The post-processing involves using thermoprinting the English letters, and just like the circular theme of the flowers, the letters are arranged in a convex shape, creating a sophisticated, stylish, calm yet simple effect on the packaging using limited budget.