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Holycow design 10th

十週年禮盒設計 / 裝幀設計

喜逢Holycow design 邁入第10個年頭,在這個值得慶祝的日子裡,特別設計品牌手札禮盒,2019年與您一同分享我們一步步走來的喜悅。

I am precious, honored and beloved.」、「I am a perseverance and perseverance.」筆記本標題理念為,每個人在世上都是閃爍的一顆星,連同其他顆星的陪伴下共聚、齊綻光芒,榮耀且珍貴。

產品設計在紙材方面選擇使用MATTER紙,以手摸的粗糙觸覺,朔造獨特的質感呈現,搭配內頁兩種版型的書寫規格,象徵著每本筆記本將展現獨一無二的創新風格。

封面色彩運用珍珠白、熱情紅、湛寶藍、質感黑、純樸米色五種色彩,每種顏色搭配不同的燙字印刷,內頁特製螢光橘的配色縫線,讓筆記本從內裡至外皆散發耀眼光芒。在使用筆記本的同時,希望能帶給大家精緻的質感生活體驗,與激勵人心的肯定自我價值。

Holycow design歷經10年來,我們依舊執著於每個創作的傳遞,感動於每個夢想的實現,相信從心出發的設計,在一次次盡心、激盪、碰撞、昇華之後,創意的能量得以加乘放大,讓生活更美,也讓人與人之間更好。

感謝有你。

Let good things happen continuously

Heading into its 10th year, Holycow design has specially designed a gift box for this celebratory moment for you to share together with us this 2019, sharing every step of joy in this journey.

“I am precious, honored and beloved.”, “I am a perseverance and perseverance.” The concept of the title is that each person is a shining star in the world, accompanied by other stars, shinning together, full of light, glorious and precious.

The product design uses MATTER paper, rougher to the touch, creating a unique texture. Designed with two different paper specifications in the inner pages to denote how each notebook displays its own innovative style.

The cover uses five colors: pearl white, warm red, sage blue, elegant black, and pure beige. Each color is printed through heat stamping. The special fluorescent orange on the inside pages allows it to shine from the inside out. While you are using the notebook, we hope it brings you a new quality of life, inspiring a new sense of value and worth.

In the 10 years of Holycow design, our passion is still in designing with the purpose of conveying the brand message, touching people’s hearts, and realizing dreams. Each devoted attempt, failing and getting back up only magnifies our creative energy, so that we can make life more beautiful and build deeper relationship.
We are grateful to have you.
Let good things happen continuously

購買訊息 – pinkoi ( holycow design )
https://www.pinkoi.com/store/holycow-design?ref_itemlist=PX7QkKAK

藤記

藤記豆花品牌識別設計 / 品牌改造計畫 / 空間設計

藤記甜品-臻心不換,食不相瞞。豆花採用食品級非基改黃豆、不含消泡劑,藤記甜品,臻食醇淬,嚴選每個好食材。

想像選物店融入藤記豆花的感覺,概念的轉換,替您精心挑選的豆子與食材,在藤記精密的的形象中提升至選物店的格調。

視覺上以工業硬派的意象風格為主要方向。以鐵管結合板手的概念,環繞著整體視覺圖示,象徵著良善的循環,以及精密的準則,再以工業鐵管組合出藤字的圖像,讓整體視覺表現出更完整的層次。

藤記字體設計中以簡約的筆畫與字體的黃金比例去排列組合,融合了圖騰的logo圖示,讓整體比例呈現完美組合,定義出品牌的專業與成熟定位。

Teng Ji Sweets – We won’t ever deceive you. Our tofu pudding utilizes food-grade organic soybeans, without any defoaming agents, every ingredient carefully selected to be part of the Teng Ji Sweets collection.

Imagine the shops having Teng Ji Tofu Pudding bring a shift, a change in perspective. Each bean and ingredient carefully selected just for you, so every store elevated to a higher level.

The brand imagery uses the rigid industrial design as its main focus.

The images of iron pipes and wrenches surround the overall visuals, symbolizing a quality cycle with precision at the core. Furthermore, using iron pipes to form the Chinese character “藤”, completing the visual imagery.

The Teng Ji font design uses a combination of simple strokes and the golden ratio of fonts, in unison with the logo, to present the perfect proportions, bringing out the competence and reputation of the brand.

Brighteeth

獲得2019德國IF設計獎  | 淨白美學中心  |  VIS品牌識別設計  |  Photography  |  Web

擁有一口亮白潔淨的牙齒,使人散發亮采自信,盡情展露笑容。Brighteeth以時尚會館的高規格,精心打造專業冷光淨白美學中心。

品牌名稱融合「Bright」&「Teeth」直接傳遞亮白牙齒二字之意涵,logo設計表現純粹以B與T字母為根基,轉化為牙齒意象,同時展現極簡、俐落,不失優雅的風格,並以金、黑、大量留白作為主色調,融入等粗極簡的字體設計,字首B帶入前衛設計表現,烘托專業性及視覺層次的俐落感,象徵極致、淨白、專業沉穩及中高端品牌之定位。

輔助圖形以喻表冷光、亮白的符號做為設計根基,零星般可聚可散的設計元素,在編排上多元而靈活,無論是象徵牙齒的圖形、品牌包裝或網頁設計的裝飾或i-con等都可延伸應用。

Having bright white clean teeth allows a person’s self-confidence to gleam and brings out the most splendid smile.Brighteeth has created a professional fresh and clean aesthetic center with the uppermost quality and fashion.

The brand name is a fusion of the words“Bright”and “Teeth”to convey the deep significance of the radiance of white teeth. The logo design utilizes only the letters “B”and “T”as the foundation to carry on the vision of dental renovation. The design is minimalistic, concise, and elegant, combining gold, black and white as the main color scheme with the bold simplistic font design. The letter “B”brings out the fashion, innovation, and proficiency behind the design, taking the viewer into a higher level of visual intensity and positions the brand amongst the luxury brands.

The auxiliary graphics and bright white visuals symbolize purity and the basis of the design. The seemingly scattered design elements can be flexibly placed in various arrangements or layouts, whether it be the symbolic tooth visuals, brand packaging, web design graphics or the various icons.

老田庄

楊桃汁品牌  / 品牌改造計畫(舊品牌名稱:白面東楊桃汁)  /  VI品牌識別設計

「老田庄」源自1968年的舊品牌白面東楊桃汁,承襲原有的品牌理念,秉持新鮮、健康、自然的飲品精神,將台灣古早味的楊桃汁,保留最原始的美好滋味,增添多元創新的飲品調製方法,傳遞至每個人口中,耕耘拓展發揚至全世界。

品牌設計策略日式簡約風格為主要方向,定義品牌的專業與成熟定位,外框運用楊桃的星形意向作出家徽風格的簡約型態,保留原始精神象徵,中心使用代表小農老田庄的田字去作意象,讓觀者能直接聯想到農夫與自然食材。

字體設計中,整體字體重新打造依照品牌的市場消費群,在書法比例中做出平衡點,讓字體走向長久性的觀者角度,擁有自己的哲學性,以及品牌的溫暖親近與專業感。

色彩規劃以大地色田園暖色調,與新鮮楊桃的水果產品色結合,希望帶給消費者大自然農作的健康意象,有活力且正面的視覺設計。輔助圖案概念是用田地切割意象,營造陽光、熱情、自然、農田、簡單、經典的品牌氛圍,即象徵「老田庄」走過經典的50年,串連每分耕耘每分收穫的品牌精神,延續飲品的獨特風味。

“Lao Tian Zhuang” originated from the 1968 brand Bai Mien Dong Carambola Juice, inheriting the brand’s ideals of freshness, health and organic, and thus retaining the original taste and flavor of Taiwanese carambola juice. Adding to it, is a multi-faceted innovative approach of making this beverage so it can be available into every hand and every corner of the world.

The brand design strategy leans towards a more simplistic Japanese style, defining the brand’s positioning as professional and reputable. The outside circular frame uses the star shape of carambola as an outline, to preserve the original ideals of the brand, while using the Chinese character “田”, representing the fields of the farms, connecting the viewers with the farmlands and the ingredients of nature.

In terms of fonts, the design was rearranged to meet the needs of the target market, resulting in a balance in the proportion of the calligraphy of the font. Overall, more pleasing to the sight and having a philosophy of its own, while retaining the warmth and sophistication of the brand.

The color scheme is based on a combination of the warm earth colors and fresh colors of the carambola fruit, together giving the consumer the sensation of nature and health, vigor and bliss.

The concept in auxiliary designs is to utilize the farmland’s field patterns to create a warm, welcoming, natural, simplistic and classic brand image, symbolizing 50 years of “Lao Tian Zhuang”, tracing every ounce of harvest into the unique flavor of the drink.

Qmilk初沐

手搖茶複合式餐飲整體品牌規劃/品牌翻新改造計畫(舊品牌名稱:Qmilk周董)/VIS品牌識別設計/空間設計/商品氛圍攝影

手搖飲料茶可說最能代表台灣⺠生日常的風景之一,一杯杯美好風味,隨手滿⾜了人們⽣活 中許多平凡與不平凡的時刻。位於基隆市美食商圈的Qmilk初沐,秉持新鮮自然、堅持手作 實在、傳遞活⼒風味飲品為理念 ,每⽇⼿工新鮮熬煮的黑糖珍珠,倒入滿滿⼀杯牧場直送的新鮮奶,濃厚奶香結合珍珠Q潤彈牙的口感,成就了令在地⼈和觀光客慕名⽽來的招牌飲品。希望透過整體形象的創新,別於一般外帶性的普通茶飲店,打造出讓⼈很想分享出去, ⼜或隨時都嚮往走進來好好享受感官與味蕾滿⾜的茶茶飲店。

品牌設計策略以產品特色為發想起點,採用珍珠的圓形和乳牛為表現主軸,融合品牌名稱 「Q」的意象,設計出蘊含品牌精神⼜具鮮明印象的logo,⽽中英⽂文標準字體的設計上也細 膩融入圓潤⽽流動般的線條表現。

色彩規劃則採⽤象徵純淨和自在鮮活的寶藍色,及象徵乳⽜與溫潤香醇的粉⾊及白⾊為主調, 透過飽滿⽽活潑的圓形色塊,及象徵Q潤彈牙、充滿律動感的幾何線條與圖象,多元⽽而充滿 活⼒的強化了了品牌視覺的記憶點和品牌特色,傳遞出「Q彈口感裡,滿溢牛奶的濃純,及新鮮食材的豐味」的產品內涵。整體識別簡練、俐落⼜帶點時尚氣息, 充分展現了鮮活吸睛⼜自在優雅的視覺個性。攝影企劃則彰顯了品牌風格和產品魅力。畫⾯面雙⾊切割的layout表現,持續使用品牌標準⾊色的視覺撞色感,結合新鮮欲滴的水果切片、自然食材色調及立體的幾何圖形,美好體現出品牌在茶飲研發上著重的新鮮、天然與玩味、創意。

Hand-made beverages can be said to be most representative of the scenery of daily life in Taiwan. Each drink full of flavor and each cut satisfying each moment of people’s lives, whether in the ordinary or extraordinary moments.Qmilk is located in the food court of Keelung City, preserving the values freshness and the natural, firm in handmaking every drink to delivery life into every cup. The daily hand-made freshly brewed brown sugar pearls are poured into a fresh cup of dairy milk. The thick milky fragrance joined with the chewy pearls make up the signature drink for the locals and tourists.The hope is that through the innovation of the overall visual to bring the tea shop from commonplace to something that people want to shares, something they look forward to enjoy and taste.

The brand design strategy focuses on the distinctive characteristics of the brand, using the circular shape of the pearl and dairy milk as the main themes, combining them with the brand’s image of the letter “Q”. Together, these elements serve as the foundation of the logo, bringing out its spirit and vividness. Furthermore, the Chinese and English font designs blend skillfully into the contour lines of the logo.

The color scheme uses the royal blue to symbolize purity and freedom in combination with pink and white to symbolize aroma of dairy milk. Moreover, in lieu with circular color blocks as well as diverse and energetic geometric lines and graphics, these visuals reinforce the brand’s features and vision, conveying the product’s undertone of “chewiness, dense pure milk, and richness of fresh ingredients”.The overall design is minimalistic, clear, yet stylish and fresh, full of elegance and personality.

The photoshoot for the product highlights both the brand’s uniqueness and charm of the product itself. The layout uses two colors as contrast, combining images of fresh fruit slices, natural food color tones and three-dimensional geometric figures to ingeniously reflect the brand’s freshness, playfulness and creativity.

 

一樂鶴JAPAN

日商/保健品包裝設計/品牌識別設計

 

市面上保健食品琳朗滿目,卻鮮少有品牌純粹為素食者量身研發。「一樂鶴Veggie Care」秉持著純萃、天然的根基,研發出第一支代表性的營養補給產品,因此在著手規劃產品設計包裝時,我們期盼整體設計能幫助品牌樹立代表性的包裝視覺印象,在未來系列產品的延展上也能夠很好應用。

設計發想是以強烈卻單純的單片葉作為視覺的焦點主軸,葉片上透過兩種不同葉脈紋理的結合,透過如葉綠素般深淺自然的表現,表徵產品主要的特色:天然藻類、植物蛋白、維生素等多項元素,而主視覺的框線結合葉脈細膩紋理的設計概念,來自顯微鏡下的載玻片及玻片裡葉子之元素解構,象徵著玻片裡蘊藏著每一顆Veggie Care膠囊的誕生,一如這一片葉子的意象,完整凝縮了一天所需的營養補給,蘊含各種全天然純粹的元素和成分。

色彩應用則採喻意天然植物的深翠綠色為主,透過綠色系的色階搭配和變化,進而延伸出品牌個別產品的差異性,一起陳列時的系列感。整體畫面以大範圍的留白乾淨做表現,留白的空間不只突顯品牌主軸的特質,更是傳遞一種品質的專注、堅持,視覺層面呼應品牌訴求的全素食用,帶給人純粹、天然、安心,不添加任何雜質,不帶負擔的營養補充新概念。

 

Even with all the healthy foods in the market, there are but a few brands that are purely developed for vegetarians. Thus, “ILHA Veggie Care” has the developed the first prominent nutritional supplement product based on pure and natural ingredients. Therefore, during the planning of the product design packaging, the aim will be that the design of the package will establish the brand’s identity and what it stands for, serving also as the foundation for future extension of the product series.

The design concept use the simple yet robust concept of a single leaf as its core. The design combines two different leaf vein textures to express the unique features of the product, which are the use of natural algae, plant protein, and vitamins. The main visual focuses on deconstruction of the details of the leaf texture, as if seeing the leaf through a microscope, symbolizing that within every leaf lies the awaited birth of each Veggie Care capsule. Moreover, just like how this leaf can contain within it all the necessary nutrients it needs for the day, so does the capsule carry within it all the pure and natural ingredients necessary.

The color scheme is mainly based on the deep emerald green color of natural plants. The various gradients of green are used to differentiate the various products of the brand, yet at the same time create a sense of unity within the product series. The overall design uses large white spaces, not just to emphasize the brand’s core values, but also to convey the brand’s focus, persistence, and aesthetics. These resonant with the brand’s message of a nutritional supplement that is purely vegetarian, non-artificial, natural and organic, safe to use, and without burden to the body.

炭禾春

炭培茶品牌企劃設計 / VIS品牌識別設計 / 品牌故事 / 品牌命名 / 包裝設計

 

正宗的古法炭焙茶,能透過焙火依循不同茶種,火侯焙度轉化出深度不同、香氣厚度不同的獨特茶香,讓人越是細飲,越是著迷其可清新、可深邃耐人尋味的茶香。台灣第一代木炭官焙茶始於清末四十位官方焙茶師來台,炭禾春是清末民初一脈傳承至今第三代官方御焙功夫,在深入瞭解焙茶功夫後,讓人深深讚嘆其極為耗時、挑選台灣龍眼木炭、稻米糠,鑿以陰陽灶慢焙,長達十五天不眠不休的工序。每一口無法複製的好茶的背後,仰賴的不僅是費時費力,晝夜時刻的翻茶、照顧,判斷每一季收成茶種,合適溫度與火侯變化的精準度,還有老師傅數十年歲月累積,極敏銳的視覺和味覺辨察。

品牌識別的發想來自炭禾春珍貴獨有的品牌力,以山間焙茶為根基,將品牌根本精髓———官焙茶之功夫,融入傳遞的意象之中,烘托出品牌故事性及深厚底蘊,透過轉化龍眼木炭擊碎的設計語彙,象徵粗糠的稻禾意象,以及正宗官焙最重要也最難以複製的「溫度」拿捏,歷經時間的考驗,日夜堅持不懈,烘製出最純粹道地的焙茶的精神,完整構成了品牌主識別設計。

字型線條的構思特別轉化了「茶葉葉形」與「木炭形體」的意象做為字體設計的架構,注入洽好的比例與律動,平衡視覺,營造出炭禾春獨有專業又不失歷史人文氣息的職人精神,為品牌劃下專屬的印象。而色彩的應用以尊貴的藍紫色呼應「官焙」的獨特價值,輔助圖形則透過天空的色彩運用,喻意清晨微亮的天色至夜晚的色彩轉換;山嶺起伏連脈的線條,傳遞台灣高山好茶得天獨厚的孕育環境;結合象徵整排焙籠、日月變化及老師傅巡茶的足跡,轉化成東方風格的輔助圖像,在未來品牌的視覺發展上不只烘托炭禾春獨厚的品牌價值,更可達到靈活延展的視覺應用。

The authentic ancient charcoal roasted tea can produce a unique type of tea through the art of roasting. Fire roasting creates a unique tea fragrance of a completely different depth of aroma. With every drop of tea, fascination of its freshness and profoundness overtake you. The first generation of charcoal roasted tea in Taiwan began in the late Qing Dynasty with 40 official tea roasters coming to Taiwan. Ho Chun Tea is a legacy of three generations of roasting mastery passed down since the Qing Dynasty. An inspiring awe overtakes you as you come to understand the extremely time-consuming process of roasted tea, starting from the selection of Longan charcoal and rice to its slow roasting, taking up 15 days of non-stop hard work.

Behind every sip of tea are countless hours of hard work day and night, turning of the tea leaves, caring of the fields, timing the harvest, gauging the roasting temperature, and decades of mastery, fine-tuning the senses to become extremely acute and sharp.

The brand recognition is built on Ho Chun Tea’s strong tradition of roasting tea and its mastery, which is at the core of its brand. The design combines the image of the crushed Longan charcoal, the chaff from rice paddies, and the symbol of the sun to symbolize the most important element, yet most difficult component of the process: “temperature”. These visuals represent the arduous process of roasting, non-stop day and night diligence to create the most authentic roasted tea. Together, these elements create the legacy and the profound story behind the brand.

The vectors of the font design combine the concepts of “tea leaf contour” and “charcoal silhouette”, merging both proportion and rhythm to create a balanced visual and conveying the brand’s professionalism without losing its legacy and history.

The application of the royal purple color echo the unique value of “roasting” with the auxiliary graphics use the colors of the sky to bring out the bright of the morning to the colors of the night. The undulating lines resemble the mountain which are home to this amazing tea. The symbolic imagery of rows of roasting baskets, the changes from sun to moon, and the craftsmanship of the master all conjoin to create the auxiliary image reflecting a more oriental style. In the future, the visual development will not only highlight the unique value of Ho Chun Tea’s original brand but create an extension of various flexible visual applications.

小味道禮盒

伊莎貝爾禮盒設計 | Photography

 

愛的幾何學_菱格 Geometry of Love – Rhombus

「唯有共同經歷,才能成就愛情的模樣。」以愛的幾何學為軸心概念延伸的菱格設計款,經典菱格,喻意愛情裡堅不可摧的誓言,雋永而彌新。

菱格,一直以來都給人經典不敗、耐人尋味、經得起時間洗滌的印象,在設計思考時希望屏除最傳統的格紋表現,將菱格轉化為更細膩、內斂又不失時尚的個性。

不選用色塊的設計手法,反而透過細緻線條的聚合構成菱格,如同兩個人彼此走過的每一段故事和時間的軌跡,才能凝聚成恆久不變的愛情。

而菱格的塊面比例和律動高低交錯,構成一面經典而帶著低調奢華的圖騰,風格上呼應品牌歐式個性,在一點點前衛時尚中又保有甜美氣息和獨創菱格圖騰的氣質。

logo的編排位置延續系列一致的形象識別,強化品牌未來在展示露出的形象,未來設計款禮盒一字排開,能充分彰顯品牌旗下典雅而鮮明的系列個性。

在色彩上以金色作為菱格的主色調,呼應經典而雋永的寓意,結合婚嫁喜餅最廣受喜愛的溫柔粉色作為主色系,禮盒底部更刻意採用不規則的律動菱格,如同旋律般視覺意境,訴說愛情是動態的、是有生命力的樂章。細節更透過小字的英文編排增加細膩度,局部加工打凸的效果,一如刻下印證,意喻一場婚禮是見證真愛的時刻,更為整體禮盒增添質地和設計層次。

“Only by sharing an experience can we the experience and achieve the appearance of love.” The rhombic design extends from the concept of the “geometry of love”, symbolizing the indestructible vow of love, yet always being renewed.

The rhombus has always given the impression of being unassailable, intriguing, able to withstand the tests of time. Thus, in the thought process behind the design, the hope is to remove the more traditional plaid design, using the rhombus to create a more delicate, poised and stylish design.

Instead of using a color block design method, the design is built on contour lines that aggregate forming a rhombic shape, much like the traces left behind in the story and timeline that builds the foundation of the everlasting love between the journey of two loved ones.

The rhombus’ proportions and patterns are interlaced to form a vintage look with a discreet sense of luxury. The style echoes the brand’s European feel with a sense of avant-garde fashion, while retaining the sweetness and uniqueness of the rhombic shape.

The layout of the logo follows the basic brand design of the entire series, further strengthening the brand recognition. Thus, when the entire series are lined up and displayed, together they will fully demonstrate the brand’s sophistication and unique personality.

In the terms of color, the main color of choice is vintage gold, echoing a sense of timelessness, combined with the popular gentle pink used in many wedding cake designs. The bottom of the gift box deliberately uses an irregular rhombic design pattern, visually symbolizing that like a melody, love is dynamic and alive. The design is further enhanced by detailed arrangement of small English characters, adding a touch of embossing to create a layer of texture to the packaging, emphasizing that a wedding is the key moment we witness true love.

 

愛的幾何學_圓心Geometry of Love – Circle’s Center
「畫個圈,成就一個圓,沒有起始,也無所謂終點,只有永恆才是真正存在。」愛情就像幾何裡的圓,像時空的流轉牽引著兩個人相遇、結合而圓滿,進入彼此的世界後,天長地久的相愛,共築一個家、一個共有的生活圈。伊莎貝爾旗下的手工喜餅品牌「小味道」的這款禮盒,希望以「圓心」為概念,傳達愛情最美的模樣。

依循小味道歐系現代時尚的品牌個性,因此無論是在色調或設計的細節上,都希望保有微甜、浪漫,且帶一點前衛時尚的愛情氛圍。

「圓」為根基,透過圓型、手感線條排列的圓、類圓型如花朵轉動的圖像,有疏有密之間的律動,融合小圓點綴成樹枝和小花的意象,優雅的交織成一面pattern,象徵彼此相愛、相處所共築的圓心,是圓滿、綻放、帶有生命力、美好而和諧。

整體營造出現代時尚,保有溫潤又不失清新的氣質,logo在包裝視覺上以簡約俐落的色塊呈現,別緻大方卻不複雜,符合未來在發展系列禮盒的圖騰表現時,建立一致而鮮明、典雅的品牌識別形象。

色彩規劃上特別選用二款特別色,象徵愛情甜美的粉潤色和富含想像空間,給人清新如沐般感受的湖水綠,後加工以燙金的手法呈現部分英文字體,及植物意象的圓,英文字體則採用打凸呈現,在有限的預算上構成雅緻、內斂,不繁複的包裝效果。

“Draw an arc to make a circle, with no beginning and no end, only what is eternal is real.” Love is like the circle in geometry, symbolizing how the ebb and flow of time and space bring two people to meet, joining them together to complement each other. As they enter in each other’s world, long-lasting love begins, and a family is established, thus completing this shared circle of life. Isabelle’s gift box for the handmade wedding cake brand “Is a Taste” hopes that through the concept of the “circle’s center”, it can draw out the wonderful shape of love.

In harmony with the avant-garde European personality of the “Is a Taste” brand, the color and design details stay true to the brand by creating a sense of serenity and romance, while still staying in tune with what is fashionable and keeping up with an overall atmosphere of love.

With the “circle” as the foundation, the design uses contour lines arranged visually into circles, imitating the rotation of flowers, creating a spatial equilibrium. Furthermore, the overall visual employs small dotted circles, branches with small flowers, all stylishly interwoven into various patterns, to carry the message that within the center of mutual love and support lies a wholesome, flourishing vitality, exuberating with beauty and harmony.

All in all, creating a modern and fashionable design, while upholding a feeling of gentleness and freshness. The logo is presented in a simple color block on the package, elegant but not too complicated. It creates a baseline for future development of any gift box series designs, establishing a consistent yet distinct brand recognition.

The color scheme design employs two special colors: a sweet pink color, which symbolizes love and a lake green, which represents the richness in imagination and freshness. The post-processing involves using thermoprinting the English letters, and just like the circular theme of the flowers, the letters are arranged in a convex shape, creating a sophisticated, stylish, calm yet simple effect on the packaging using limited budget.

TEi 40th

台灣電緣 / 40週年主視覺設計 / 型錄設計

「台灣電緣」成立於1978年,從開創、創造到延續革新,一路走過深耕、歷練及技術40年,以職人的百年精神,遵守嚴謹的承諾,持續邁向百年的未來。

品牌40週年主視覺設計發想,結合產品碳纖維的黑色風格,40週年的字體設計呈現時尚高端的隆重感。一改以往陳列產品的介紹方式,型錄設計從公司品牌的形象理念、歷史沿革,至研究創新的技術深耕,到生產複合材料的產品介紹,規劃以黑白金的協調配色呈現。產品內容介紹也以黑色不再是碳纖維的唯一選擇,運用多彩繽紛的文字編排配色,強調「台灣電緣」為碳纖維編織布獨家研製專利的特色,以技術突破受限,提供更多元的色彩選擇,一同邁向下一個榮耀40年。

Established in 1978, “TEi Composites” has gone through 40 years of creation, innovation, accumulating experience and technology, marching forward with this unswerving commitment and discipline to the next one hundred years.

The 40th anniversary brand’s visual design utilizes carbon fiber texture and the black color representative of the product. A sophisticated font design is chosen for the letters 40th to represent elegance.

To change the way product descriptions have been displayed in the past, the catalogue design begins instead with the company’s brand concept, to company history, then research and innovation technology, and then to introduction on the composite material products, all coordinated with black, white and gold colors.

In the product descriptions, the focus is on how black is no longer the only color option for carbon fiber. Using various colors and a colorful text layout, the aim is to emphasize how “TEi Composites” has the unique patented feature of color dyeing the woven carbon fiber fabric, breaking through the technological barriers of color concerning carbon fiber. Join us as we journey into the next glorious 40 years.

倆茶詞

體現茶予人溫度的Mini Tea Bar  / 手搖茶品牌定位 /  品牌改造計畫 / VI品牌識別設計 /  Photography /  空間設計

 

茶,從遙遠的過去到現在,一直都是維繫人與人情感的媒介。坐下來一起喝杯好茶,無論第一次見面,好久不見,或常常相見, 隨著喝茶的瞬間,空氣裡的氛圍,彷彿也隨著當下品茶的愉悅,而緩緩升溫…

拉近了彼此的距離,話匣子也隨之開啟了一段美好時光。

倆茶詞,以「守住好茶的本質,連繫人與人的關係」為初衷,傳遞「我倆」、「飲茶」、「談詞」的理念,享受 . 喝茶,是一種回歸根本對「茶」的品質與堅持;一起 . 喝茶,是人與人日常生活中溫暖而沒有距離的分享;因為 . 喝茶,傳達心意的話語或生活靈感的力量,從此被喚醒。

不只嚴選台灣產地茶,推出新鮮現沖的原葉原萃茶,更歷經無數時日,結合新鮮在地食材,用心研發一款款獨家、創新的藝文系茶飲,融合人與生活的純粹溫度、單純茶的本質、新鮮花果風味之美,致力開啟這世代的品茶生活文化。

邀請你,從這一刻起,好好放慢心

品味「倆茶詞」的美好能量。

From the distant past to the present, tea has always been the medium that sustains the emotions between people. Sit down and have a good cup of tea. It doesn’t matter if you’ve just met someone for the first time, or maybe both of you haven’t seen each other for a long time, or perhaps you meet often. Whichever it may be, the moment you take a sip of that tea, the atmosphere shifts. The air is filled with warmth from the enjoyment of every drop…

Ever drawing us closer to each other, and every word a gateway to yet another wonderful memory.

Cha We Talk is originally built on the intention of “guarding the essence of the quality of tea and connecting people”. It conveys the concepts of “Togetherness”, “Drinking Tea”, and “Conversation”. Enjoy . Drinking Tea is the fundamental way to return to the roots of the preservation of the quality of “Tea”. Together . Drinking Tea refers to the warmth and intimacy in sharing everyday life. Because . Drinking Tea conveys the power of tea to awaken the meaning behind words and bringing out the inspiration in life.

Not only has the brand carefully selected teas with origins in Taiwan, thus providing the most organic and fresh leaf extracts, but it also has spent countless hours combining fresh local ingredients to develop a most unique and innovative tea experience. Thus, combining people with the warmth of life, the essence of pure tea, and the aroma of fresh flowers and fruits, paving the way to the new era of tea in this generation.

We’d like to invite you, from this moment, to slow down a little

And taste the wonderful vigor in ” Cha We Talk.”

薰衣草森林

/森林島嶼LAVENDER COTTAGE /包裝設計 / 海報設計 / 展示視覺

 

在台灣,這座孕育多元地貌和自然環境的島嶼上,擁有無比豐沛的生態物種,薰衣草森林十多年來不只細心耕耘一畝美麗的山居生活,努力復育整片森林,更深入探索、考察這片土地上山林自然的珍貴和多貌,企業如今邁向第十六年,希望透過「島嶼森林」計畫,喚起更多人走入森林,去感受台灣森林的珍貴與美好,並且透過專案的整體設計包裝,重新建立新品牌的視覺形象,展現島嶼森林的品牌特質。

在設計的首要訴求上,希望新產品「潔手慕斯」 發展設計表現的主軸元素,能夠在未來品牌其他產品上做很好的延伸運用,而整體方向依然能保有品牌個性之溫暖、清新、自然的手繪風格。在專案執行過程中,我們越是了解薰衣草森林對於新品牌「森林島嶼」的計畫及他們對於台灣森林的情感和深入考察認識,內心其實是很感動的,心中對於詮釋森林的樣貌和設計畫面也越來越清晰。

前端設計構思除了回歸品牌核心的精神、台灣土地與森林之美,透過天然的洗手香氛探索我們身處這座島嶼上的森林氣息,以每一款香氛的主題,希望帶給人的感受與氛圍,再結合成分中涵蓋的天然植物種類、台灣特色植物種及薰衣草森林創始園區的特色,手繪烘托森林的場景、動植物種、景觀特色,並依循森林、樂園、薰衣草等主題融合代表性的色彩應用來呼應氣味,細膩又充滿故事的場景表現,構成四款不同主題的包裝設計。

循著香氣的指引,希望將台灣島嶼森林的美好特色融入日常,洗手的同時也透過森林氣息帶走疲憊與壞心情。而這四款設計元素也成功成為日後品牌旗下所有產品包裝的延伸元素,期盼它不只為品牌開啟嶄新的形象,也讓更多人透過包裝,彷彿也隨之探索了森林的美麗,感受到香氛的自然療癒力。

 

Taiwan is an island with a diverse landscape and assorted natural environment, home to invaluable ecological species. For more than ten years, Lavender Cottage has not only carefully cultivated the beautiful mountain lifestyle, it also strives to rebuild the forest ecosystem and explore it in greater depth, all the precious diversity mother nature has to offer.

Heading for its 16th year, the company hopes that through the “Forestmosa” Project, more people will be inspired to walk into the woods and experience the majesty and beauty of Taiwan’s forests. And through a packaging re-design and revamping the brand’s visual identity, we can fully display Forestmosa brand’s uniqueness.

The primary appeal of the design for the new product “Mousse Handwash” will develop the main axis of design performance and can be used in other products in the future. The overall direction can still maintain the warmth and freshness of the brand personality. Natural hand drawn style. In the process of project implementation, the more we understand the lavender forest’s plans for the new brand “forest island” and their understanding of Taiwan’s forests and their deep understanding of the forest, the heart is actually very moving, the heart is to interpret the appearance and design of the forest. The picture is getting clearer and clearer.

In addition to restoring the beauty of Taiwan’s landscape and forests, which are the core values of the brand, the concept design also explores how the fragrance from the hand-wash mousse can bring the essence of nature, with each product line having its own theme. Furthermore, the use of imagery of natural plant species used within the ingredients of the product, the various Taiwanese plant species, features of the Lavender Cottage flagship store, hand-painted forest scenes, flora, fauna, scenery, and natural forest and lavender color schemes combine together to create the unique themes of the packaging design for the four product lines.

Through the aroma, the hope is to integrate Forestmosa into everyday life, taking away exhaustion and negativity away with the wash of hand. These four product lines serve as the core design blueprint for future the packaging design of future brand products. The goal is not only to create a new brand image, but through the packaging, help people to really explore and experience the beauty of the forest and the healing power of its fragrance.

分子藥局

TIGDA優選獎- 入圍金點設計獎-保健品包裝設計

 

分子藥局是一間重視「理想生活」、「美和品味」和「健康飲食」的產業,突破一般醫療產業上給人冰冷、有距離與絕對理性的刻板印象。在品牌取名發想階段中,構想源自生物學上,「分子」為化學反應中最小的單位,代表著團隊能針對每一位民眾,提供客製化的個人諮詢服務。

業主希望藥局不僅只有銷售的形象,從企業識別系統到藥罐包裝設計,亦能結合現代科技與流行元素。因此,秉著分子藥局的企業理念,設計出這一系列的保健藥品,符合藥局所傳達精神與社會需求。

藥罐的貼標採用白色作為視覺主體的基底,象徵醫療界的聖潔、白淨。色彩計畫以彩虹為靈感,七彩的顏色運用與搭配,色調符合視覺舒適度,呈現藥品一致性,襯托出藥品本身含豐富的營養素。圖案設計的概念,將品牌識別logo與產品內容物結合,延伸轉化成幾何圖形,包裝設計賦予每項產品獨特的意涵。

產品名稱特別選用後加工雷射燙銀方式,呈現風格新穎、科技感。另外,設計師創意地將主要成分標示,繪製成類似實驗室表格,並在旁邊附上簡易的icon圖示,讓消費者清楚明瞭產品的成份及功效,為健康把關,展現出團隊的專業度。希望透過創新的思維、別出心裁的設計,使消費者在選購的同時,也能將美與質感俱佳的產品納入生活之中。

 

Molecular Pharmacy is an industry that cares about “ideal life”, “beauty and taste” and “healthy diet” and turns the stereotypes of cold, distant and absolute rational as thinking of the general medical industry. During the stage of brand creation, it is derived from the biology and reminds the team that “molecule” is the smallest unit in chemical reaction. That represents that the tam will provide customized personal consultation for every individual.

 

The owner hopes that Molecular Pharmacy does not only have a marketing image but also integrate the modern technology and fashion element shown in the industry identity system as well as the design and packaging of medicine cans. Therefore, Molecular Pharmacy designs the series of health care medicines with faiths of the enterprise and hopefully shows the spirit and meets the requirements of the society.

 

The label of medicine can adopt white color as the base of vision focus to shin the holiness and pureness of the medical care industry. The color design is inspired by the rainbow that uses and merges the seven colors to provide the comforts for the visions, to present the consistency of the medicine and to bring out the nutrient abundance of the medicine itself.The concept of figure design integrates the logo of brand identity and the products to extend and transform into geometric figures. The package design gives each individual product its own unique meaning.

 

The names labeled on the products use especially post laser machining with silver foil stamping to present the modern and technological style. In addition, the designer indicates the main ingredients creatively with the drawings similar to the forms used in the laboratory and with the simple icons attached besides. The considerate design will help the consumers understand the ingredients and effects of our products for controlling their health. That shows the professionality of our team. We hope to provide an opportunity for our customers to integrate the beautiful and elegant products that are with innovative thoughts and originated design into their lives.

貓頭鷹藥局

Branding /  藥局品牌識別設計 /  指標系統設計/  空間規劃

 

你對藥局的傳統印象是什麼呢?當藥局不再只是提供藥物販售、診所、醫院的處方籤,而是致力於深入在地居民的生活保健需要,提供更多貼心的諮詢和服務,改變過去給人充滿藥味和冰冷空間的印象,充滿了親切和溫度,實際上對於一般大眾反映出的消費意願,相對產生了更多的可能。

「貓頭鷹藥局」就是一家嶄新概念的社區藥局,因為偏鄉人口外移嚴重,期盼能在非主要城市紮根,不只為鄉鎮地區的居民帶來專業完善的藥物諮詢、長青族的保健、養生資訊分享,讓偏鄉醫療資源較缺乏的銀髮長輩們,就像多了一個親切的好鄰居,提供安心便利取得慢性處方籤,甚至享有送藥到府的貼心服務。

貓頭鷹藥局的視覺定位,是希望突破傳統,並且在純樸的鄉鎮上無論各個年齡層經過都能產生一目了然的記憶點,即使年紀較大的長輩經過也能從識別上清楚知道這是一家藥局。

透過「貓頭鷹」與「藥丸」意象的巧妙結合,簡單而有力,一眼就能輕易辨識,在色彩計畫上也企圖突破一般藥局的色系表現,更溫暖、繽紛、活潑,同時呼應貓頭鷹藥局多元而周全的服務。

圓潤的icon式輔助圖形,充分展現整個品牌的核心元素,清楚卻靈活而不呆板的傳遞出品牌之特色與專業性,無論是輔助色的規劃又或輔助圖形的編排設計,應用在空間上的識別又或平面上的視覺形項建立,都展現了專業且鮮明的能量。

What is your traditional impression of a pharmacy? What if the pharmacy doesn’t just sell over-the-counter drugs and meet the prescriptions from clinics and hospitals, but rather, is fully committed to meeting the deeper health needs of the customer, providing insightful counseling and services. What if we can change the traditional perception of a pharmacy, the stereotype that it is distant and full of the stench of medicinal, and rather create a space of intimacy and warmth, actually increasing a consumer’s desire to walk in, creating new possibilities.

“Dr. Health” is that brand-new community pharmacy. With a shift in population into the urban cities, the goal is to take root into non-primary cities, providing professional and comprehensive drug consultation and health care for the residents of the township, sharing health information, and providing for the elderly. Furthermore, the hope is that just like a caring neighbor, we want to provide the elderly, who lack medical resources, a place where they can safely and conveniently obtain their prescriptions, and even enjoy the exclusive service of having those prescriptions delivered to the door.

The goal of the visual brand design for Dr. Health is to break through the traditional pharmaceutical image to stand out in every town, become a clear landmark. Furthermore, the design has to transcend age and generational gaps, so that even the elderly can clearly identify it as a pharmacy.

Through the simple, yet powerful ingenious combination of the elements of the “owl” and “pill”, the design can be easily recognized at first glance. Furthermore, in terms of colors, the design attempts to break free from the general color scheme of pharmacies, using warm colors that are livelier and more flamboyant to fully echo Dr. Health’s multi-faceted and comprehensive services.

The sleek icon-type auxiliary graphics fully demonstrate the core elements of the brand, clearly and creatively portray its key characteristics and the professionalism behind it. Moreover, with every thoughtful planning of auxiliary colors, the layout of auxiliary graphics, use of space, visual graphics, the brand validates its expertise and vividness.

WANG PROJECT

品牌logo設計 / 包裝整體企劃設計 / 高分子去污慕斯( 外銷加拿大 )

這是一款去污力強的慕斯,Logo設計以黑體呈現穩重與專業感營造品牌形象,減少筆畫的設計傳達品牌除去污漬的核心價值。識別配色以紅色為主,無彩色做輔助色,柔和化大面積紅色產生的視覺衝擊,讓視覺更乾淨,達到視覺平衡。

包裝設計以清潔性為主,將清潔的過程轉換成色票,從重色慢慢變成淺色,象徵品牌的去污力強,搭配引號加強品牌的特殊性,讓整體視覺跳脫傳統包裝。內文產品特色加上簡單icon為使消費者更易閱讀,使用方法將阿拉伯數字改家圓點,讓整體視覺更加簡潔乾淨。

This is a cleaner foam in the form of mousse. The logo design uses solid Hei Ti font to bring out the brand’s sense of professionalism, while reducing strokes in the font to convey the brand’s core value of removing stains.

The color scheme uses red as its focus with achromatic color as auxiliary to balance out the red color, thus creating a cleaner look and visual balance.

The packaging design focuses on the concept of cleanliness, especially conveying the process of cleansing through its color design. The color design has an intentional gradient effect from dark to light colors, highlighting the strength of the detergent. Thus, to achieve the goal of thinking outside the box, the packaging design uses Chinese quotation marks to further strengthen the brand’s uniqueness.

The product instructions are labelled with icons and Arabic numbers to make the instructions visually simple and clean.

極撰

綠建材品牌 /型錄設計 /VIS品牌識別設計

 

當環保節能成為全球當前重視的課題,盛裝生活中一切的容器「建築」及建築內⼀切建材元素的節能性,也成為都市人對理想⽣活空間的追求。極撰起緣於⼀個家的故事,因為裝璜新家的過程中深入研究綠建材、居家節能設備,⼀邊發覺綠建材對於現代⼈生活及我們⽣活環境的重要性,才毅然決然投入這個產業。

在品牌VI的規劃中,先思考綠建材涉及的產品⾯,從極撰的主軸產品包含「照明」、「空 間」、「空調」、「水質」等,拉出了四個象徵性的圖像設計,並分別賦予代表性的鮮明⾊彩,進⽽延伸設計出既可以是品牌識別,⼜又能化為輔助圖形靈活編排在整體識別應⽤用系統上, 烘托出⼀種簡練清爽卻帶有溫度的氛圍。

⾊彩規劃上採⽤清爽、偏自然同時飽和的色調為主,結合品牌主色「藍綠色」象徵⼀切⾃然的根本。

品牌參展的年度型錄設計也採⽤清爽、乾淨、簡練的編排風格,留⽩和⼤⾯圖片, 融合⼩⾯積的設計巧思、著重字體編排的協調性,希望讓視覺呈現回歸到以產品為主題,⽽產品的攝影調性也趨向簡單,讓翻閱者更能清楚感受到建材的本質,並透過整體選⽤的紙材: 環保尼斯紙,模造紙紋的觸感,加上剛好的吸墨性和顯⾊性,結合騎⾺釘裝訂⽅式、局部後加⼯打凸為視覺層次加分,讓整本型錄在顯現質感的同時,不流於刻板、冰冷,⽽是更貼近綠建材要帶給⼈空間⽣活:低負擔、友善循環、舒活自在、珍視環境的精神。

With the environmental and energy conservation trend taking over all aspects of urban life, including living space and all elements and materials involved, more and more city-dwellers have begun to pursue this kind of lifestyle. The story behind this company began with a simple house. During the installment of the new home, the owner began to research eco-friendly material and energy-saving equipment and realized the importance of eco-friendly material in the modern lives of people and thus began investing into this industry.

In the planning for the brand’s VI, the first thing was to consider the materials in green architecture, from which were derived four main elements: “lighting”, “space”, “air conditioning”, and “water quality”. These four design elements combined with vivid colors can be extended into the brand recognition design as well as auxiliary graphics, creatively arranged and mixed to bring out a modest, invigorating, yet heartfelt atmosphere.

The color scheme is based on natural, refreshing and saturated colors to match the brand’s main color of “blue and green”, fully symbolizing the essence of nature.

The brand’s annual catalogue design for the exhibition also adopts a refreshing, clean and concise layout style, with large whitespace and full-picture displays in combination with detail designs and ingenious font arrangement, still placing the overall emphasis on the product. Moreover, the photography of the product leans toward a minimalistic style, so the viewer can clearly comprehend the building materials. The selection of the paper material for the catalogue is a rich eco-friendly paper, with unique texture, excellent ink absorption and high-resolution color rendering. In combination with the saddle-stich binding and post-processing work to create a layered visual, the overall design has a stylish, graceful flow to it, yet at the same time without being rigid and distant. Together, these elements represent the eco-friendly lifestyle and living space, which is characterized by lightheartedness, comfort, hospitality, and a deep appreciation of nature.

一樂

日式整體 . 骨盤 . 身心 . 根本 / VIS企業識別系統設計  /  空間設計

 

日式按摩整體品牌規劃設計。品牌色彩計畫,選用象徵溫和與安閒的墨綠色,代表提供舒適、能恢復疲勞的環境。沉穩的香檳色則象徵現代與質感意義,顧客享受到最尊貴的服務品質。品牌識別logo,以肌外膜的橫切剖面的形狀作為輪廓,主要作用為包裹骨骼與肌肉,呼應業者希望藉由全方位的按摩療程,幫助身體從根本處全然的恢復。

此外,外框與主視覺骨骼交錯的模樣,與按摩後達至緩解的肌理線條結合,傳達出品牌放鬆舒緩的精神,並以極簡的線條設計出花窗的樣貌,呈現日式獨有的風格。輔助圖形的元素設計,使識別系統具完整系列性。其靈感來自於肌肉纖維的組成,表現出緊繃或緩解的狀態。與肌肉實際色彩相近,生動的表現手法,讓消費者的肌群感到無比地輕鬆。墨綠的幾何色塊,則表現出肢體調整前支架鬆散的狀態,與回歸最佳舒適的位置,完整識別系統設計,充分展現出別於一般大眾對於按摩店的印象。

在現代建築骨架中包覆日式傳統風格,以【竹、石、紙、木】的元素相互組成,空間氛圍訴求 舒適、調和、放鬆室內使用了許多木板雕刻,並將日本【家徽】文化融入空間內。不做過多的隔間,改以軟性活動竹簾作為視覺區,若隱若現更能突顯茶道是日本文化不可或缺的一部分,更代表了日式生活哲學,因此在各樓層都設計不同的品茗空間。入口及戶外空間以原木的元素,增添日式空間的自然質感搭配乾景及石燈,引領我們進入一個身心靈的世外桃源。

 

The color scheme for the brand is built on a choice of mild and dark green to symbolize an atmosphere of comfort and recovery from fatigue.The calm champagne color symbolizes modernity and class, further demonstrating the commitment to provide the most distinguished service so customers may enjoy the highest qualityThe brand recognition logo utilizes the cross-section of the epimysium, whose main role is to wrap the bones and muscle, as the contour in response to the brand’s aspiration to provide a full range of massage therapy to help the body into full recovery.

In addition, the interlocking of the frame and the skeleton visual combined with the contour of the relaxed muscle after a massage convey the brand’s core values of relaxation and peacefulness. Furthermore, the minimalist lines draw out the design of a rosette to highlight the brand’s unique Japanese background.

The auxiliary graphics make the brand recognition schema complete.Its inspiration comes from the composition of muscle fibers, showing both the state of tension and ease.The colors are chosen in proximity to the actual colors of the muscle to create the sensation of relaxation for the customer. The use of dark green geometric blocks represent the state of of the body before the adjustment and the restoration from that state into a more comfortable one in order to fully complete the brand’s design, further portraying a different perception of the general public’s impression of massage spas.

UNLOCK ICELAND

島語覓密/ 冰島私旅整體品牌規劃 / VI品牌識別設計

UNLOCK ICELAND 島語覓密

是一名旅居冰島的台灣人所經營的私旅,分享關於冰島的美好事,生活哲學、文化、透過深度旅行,替冰島旅人實現冰島夢。

我們將品牌取名叫:『島語覓密』。透過UNLOCK ICELAND 文字的堆疊、話語的傳遞,不僅能夠幫助你想像冰島的純淨、詩意、寧靜與荒涼,也讓這裡最深層的人事時地物通通毫無保留地讓你知道。藉由知性、感性的旅行,帶你深入在地的冰島風景,在這座島嶼一起尋覓屬於你的私房軌跡,尋找那份心目中的無可取代。

視覺設計以層疊的書頁作為主視覺,彎曲翻飛的意象代表文字的堆疊累積與大自然間流動的氣息,如同冰島綿延的山峰與崎嶇地貌。左上角的星光象徵著北極針,引導旅人深刻體驗冰島的美好事。英語標準字的設計,特別將N上下顛倒,帶出翻轉冰島的意味。如 UNLOCK ICELAND 帶你進行的,是一場顛覆想像、令人怦然心動的旅程。輔助圖形|個別象徵-漸變的圖形象徵,總是帶給不同驚喜的冰島。圓球體代表冰島像是一個奇幻的星球,層疊的三角曲型代表冰島特色地形,星辰弧線象徵耀眼的星空、明亮的光、旅人們心裡的期待。

冰島人對於冰淇淋有著一種莫名的熱愛與堅持,尤其在晝短夜長的寒冷冬夜,在心靈上更具某種程度的慰藉作用。因此在色彩規劃方面,選用天藍色與粉色相互搭配,營造出吃冰淇淋的療癒感,希望透過顏色讓人感受到冰島的幸福哲學。

品牌標語:You’re Bound to Find More.
「你的發現肯定會超乎預期。」透過 UNLOCK ICELAND 的導覽,你可以從中得到意想不到的收穫。Find More 兩字用得有點曖昧,刻意不去強調會尋覓到什麼,營造出更多的想像空間與期待感。也許會是一份驚喜、也許會是一陣靈感、也有可能會是一段深刻美好。

更了解 UNLOCK ICELAND
https://unlock-iceland.com/about-me/

Run by a Taiwanese owner living in Iceland, UNLOCK ICELAND is a private tour company aiming to share the wonders of Iceland, its philosophy of life, culture, taking travelers deep into the treasures of Iceland so they can fulfill their innermost ambitions.

We named the brand: “UNLOCK ICELAND”. Through arrangement of the letters of UNLOCK ICELAND and its subtle meaning, you cannot help but imagine the purity, poetry, tranquility and quietness of Iceland, while at the same time feel as if all the deepest secrets of the land are being unlocked to you.

It is an intellectual and emotional journey, taking you deep into the Icelandic landscape, to find a private place of your own, creating for you an irreplaceable memory.

The visual design uses layers of pages as the main concept, with the curves and contours representing nature and its natural flow as well as Iceland’s rolling peaks and rugged terrain. The starlight in the upper left corner symbolizes the Arctic compass, guiding travelers to experience the full beauty of Iceland. The design of the English font flips the letter “N” vertically, symbolizing how Iceland will be a life-turning experience. So likewise, UNLOCK ICELAND will take you on a journey that will captivate your imagination and stir your heart.

Auxiliary Graphics | Individualized Symbols – Gradient graphics represent the different surprises Iceland will bring, with the circles representing Iceland as a fantasy planet, and the triangles representing its terrain. The arcs symbolize the dazzling sky, the bright lights, and the expectation of every travelers.

Icelanders have an inexplicable love and passion for ice cream, especially in the cold winter nights, as if it were to give a certain degree of comfort to the mind. Therefore, in terms of color schemes, the combination of sky blue and pink are used to create that healing sensation when eating ice cream, and hopefully through the colors, people can feel the philosophy of joy behind Iceland.

Brand Slogan: You’re Bound to Find More.

“Whatever you discover will exceed your expectations.” Through the UNLOCK ICELAND tour, you will gain more than you imagine. The words “Find More” in the slogan have a subtle implication. It deliberately does not emphasize what it is you will find, making space for the imagination and feeding your anticipation. Maybe it will be a surprise, maybe it is a burst of inspiration, and perhaps it will be a profound and beautiful moment.

春花秋實

/海鮮/和牛/鍋物-頂級火鍋/VIS品牌識別設計/空間設計

Award/TINTA 餐飲空間新秀獎/中國國際建築裝飾之餐飲空間類最具原創設計」/金棠獎年度最佳作品

 

鮮嫩彈牙的肉質,伴隨淡淡的深海鹹味,彷彿身處海上餐廳,美味在齒間跳動,食材的鮮甜原味也在口中逐漸蔓延。春花秋實秉持對餐飲服務的熱忱與多年的實務經驗,提供消費者以高貴不貴的價格,享受高品質且安心健康的海味食光,掀起消費者味蕾新感受。

品牌名稱中的字首「春」為創意主軸,以水墨筆法繪製圓弧狀象徵鍋物,現代簡約的線條解構與濃厚的書法中文字體結合,並將春花秋實中的英文縮寫C.H.Q.S,其字母筆畫隱藏於logo之中,使品牌具有獨特的解讀性,充分表達出東方鍋物文化的意涵。而右上方的英文字,則代表該品牌的讀音,讓品牌更具國際化。

色彩概念代表著品牌精神,藍色象徵新鮮海產,為飽享海味的饗宴;金色象徵精緻高貴,為細膩尊榮的款待;黑色象徵嚴謹真樸,為究極新鮮的堅持。主要輔助視覺以新鮮現撈的海產,用水墨拓印手法呈現,與品牌識別上的書法字體呼應,銓釋品牌對於頂尖新鮮食材的嚴格要求。另外,以鍋底形狀簡化為一個圓和把手,與不同的海洋波形與日式圖紋結合,象徵以鍋物料理為特色的核心。濃烈的水墨拓印搭配現代簡約的幾何線條,融合具象的海鮮食材與虛實之間的波浪,彰顯日式鍋物品牌其真樸、人文、極致風雅的風格與氣度。

Fresh delicate meat which accompany with taste of the sea, it is just like you are in the restaurant which nearby the sea when having meals. CCHS insists on giving the best service to customers with passions and honest attitude. They offer a reasonable price, high quality and health food.

The first word “Spring” in the brand is the foundational concept, the arc-shaped figure is drawn with a Chinese ink wash style to symbolize a pot. Combining simplistic linear design and Chinese calligraphy to create the words.

Furthermore, we have hidden the English abbreviation of Chinese word, which is CHQS, into the logo creating a uniqueness in the brand to fully express oriental pot culture. The English words on the upper right represent the pronunciation of the brand’s name, making the brand more international. The color concept indicates spirit of brand. Blue is freshness, means feast of sea. Gold is nobility, means hospitality of the highest honor. Black is simplicity ,means persistence in freshness. The ink printmaking conveys the sensation of freshness in seafood corresponding to the calligraphy of the brand. In this manner, we show the brand’s commitment to freshness of ingredients.

In additions, the pot shape has been simplified to a semicircle with handles combined with wave shapes and Japanese-style patterns to symbolize the characteristics of the ingredients in the pot. The dense ink printmaking combined with geometric shapes and waves elements illustrate the Japanese pot’s simplicity, sincerity, elegance, and style.

 

希望能創造一個秘境,領我們離開喧囂,並在山谷裡忘我地饗食人生。

[崖穴]
從山壁進入崖穴,中介空間中運用天花造型、方、圓錯層的牆面,創造出豁然開朗的用餐秘境。

[秘林]
室內元素中,利用此起彼落的黑管燈、樹影般的孔洞屏風,營造出有如如林中饗食之景象,在之間穿過一條白沙溪流,溪流裡有著切片式的假石,呼應著有如水墨畫的包廂牆面,彷彿置身在湖光山色的風景中。

[洞視]
在包廂透過有如夢境般的漸層圓洞,安靜地出現枯枝造景,又隱約的出現動態地人影交會,人與景成為空間中最美的一幅畫。

[遠山]
室外立面運用實木與鐵網折板虛實交錯,創造出曲折山壁,在這山壁之中,出現有如進入秘境的圓洞,引領入室。

| 主要材料 |
玻璃貼UV白墨輸出、仿水泥塗料、七夾角料、鐵件、運輸帶、苔癬、自然面石頭、九芎木枯枝、白砂。

雲嶺鮮雞

禮盒包裝設計/品牌識別設計改造

 

來自雲林的領先土雞,從育種、飼養、電宰、加工層層控管,替消費者嚴格把關。擁有自家經營數十年的土雞飼養場,小雞階段就用心給予優質的飼料和生長環境,長久以來主打天然、健康、美味,是一個具備豐富飼養經驗、對品質嚴格堅持的在地品牌。近年來因品牌包裝行銷推廣上,面臨品牌識別過於複雜、難以靈活運用,及識別性不高的問題,希望重新詮釋品牌精神,重新設計優化logo。進而延伸設計,推行一款嶄新形象的品牌年節禮盒。

在logo設計發想上,排開原有繁複的山嶺和景色元素,以品牌堅持育種的紅羽土雞特徵為主軸,特別著墨勾勒出雞冠、雞尾、羽毛流線的特徵,讓識別簡化更彰顯品牌特色,羽毛的表現上融合滴滴純粹的語彙,傳達品牌主力產品——雞精的意涵,整體結合拓印手感的紋理,讓logo多了本土、質樸的溫度,標準字設計則以粗細有致的明體表現人文、偏手寫但不失專業穩重的設計主軸,字體局部巧妙融入雲朵、山嶺、雞腳的線條,呼應品牌價值,同時不流於格局太小、可愛或過於手感。土雞活力奔跑在山嶺雲霧之間的意象,如同徽章認證、又像在鍋內燉熬的設計意涵,則透過輔助線條的方式,讓品牌識別有了更活潑靈活的延伸應用。提升品牌形象和質感、卻不過於高貴有距離,保有鄉土在地意涵又不失贈禮喜氣的禮盒,是品牌識別優化後首推禮盒設計的主要訴求。設計構思以大塊面、幾何且不規則線條和色塊表現雲嶺場景,手撕邊線般的色塊處理,烘托在地鄉土的質樸,色塊有疏有密的構圖意境,透過象徵土雞和大地的暖色調搭配,讓整體視覺更增添細膩度。袖套的設計以燙金表現logo,提升禮盒的層次和質感,未來更可以因應不同節慶主題,改變袖套的設計樣式,讓禮盒在既有形象中有更豐富的變化性。

 

The organic chickens from Yunlin has been carefully monitored for high quality and safety for each and every consumer, from breeding, feeding, slaughtering, to processing. The organic chicken farm has been in operation for decades, and from the very beginning, the small chick is given dedicated attention with high-quality food and excellent living conditions. With a focus on natural, healthy and delicious food, this local brand is built upon a rich history of chicken breeding and a commitment to strict quality control. In recent years, there have been problems in the area of promotion for the brand. The brand image was too complicated, difficult to use, inflexible, and didn’t stand out. For that reason, we hope to reimagine the brand and redesign the logo and then extend that design to implement it into the New Year’s gift box.

For the creation of the logo design, we removed the original convoluted design elements, including the mountains and scenery, and focused rather on the brand’s competitive advantage, which is the red-feathered chicken. The design intentionally outlines the crest, the tail and the feathers to clearly highlight the brand features. The feathers are shaped in form of water drops to represent the brand’s core product: the chicken essence. Moreover, the design has a rubbing print texture to give the logo a more warm, humble, and rustic feel.The font design uses the Chinese Ming font to give a more folk feeling, as it has the appearance of being hand-written, while not losing its sense of professionalism. Additionally, the design ingeniously integrates into the font elements of the clouds, mountains, and chicken feet into its contour, echoing the inherent brand value without making the design feel too childish, careless, or amateurish.Auxiliary contour lines are used to create the imagery of the chicken as if running between the mountains and the clouds, while also giving the impression of a emblem as if a certification stamp, while also creating the suggestive image of the chicken stew in a pot, thus adding a greater vitality and flexibility to the overall brand image for further application.In this manner, enhancing the brand’s image and class, while at the same time not making it too distant from the consumer. Thus, achieving the goal of redesigning the brand recognition, which was to retain the indigenous and local feel of the brand, while still emphasizing the cheerfulness and joy of a gift box.The design concept uses geometric shapes, irregular line patterns and color blocks to comprise the local scenery. The outline edges of the color blocks are design to appear as if torn by hand, thus giving a more rustic feel to it. These blocks are dispersed, some in tight composition, some spread out, and in combination with warm colors symbolizing the chicken and the land, together they provide the final touch to the overall visual.The packaging sleeves are designed with a gold stamped logo to enhance the quality of the gift box. In the future, the design of the sleeves can be adjusted according to themes of particular festivals, giving the gift box variety in its design.

早稻溫度咖啡

Coffee  /咖啡品牌VIS識別設計

 

如果,烹調不只是為了品嘗美好的飲食,有沒有可能也烹調出一種生活的味道,讓人有時間就會忍不住想走進那樣空間,找一個最喜歡的位子,坐下享受空間裡瀰漫的美味溫度,不論是獨處的恬靜,又或三五人相聚的歡愉。

嚴選食材最自然的本質,用心看待每一款私房料理,期盼讓消費者不只是「找到」享受好食的滋味,也「找到」味蕾感官最舒適的生活角度。這是「早稻」創立的初心,也是設計這個品牌形象時,我們期望體現的氛圍。

字體設定為偏明朝字體的人文簡樸,定義日式職人般對手作料理的專業精神和穩紮實在。LOGO以金色為標準色,兼具樸實與經典,融合「日光」、「水」、「沃土」、「稻米」等元素,象徵充滿朝氣的日子、美好時光,更帶出了「早稻」一頓好食飲,餐食裡選自豐沃大地孕育的新鮮食材烹飪,稻米的意象呼應品牌名,也隱喻著稻穗越飽滿卻越謙卑的精神,留白的空間則傳遞日式究極的純粹和理想精神。

輔助色彩拉出了四個大地色系的內斂色彩,不只是呼應「日光」、「水」、「沃土」、「稻米」,也象徵「新鮮」、「溫度」、「純淨」、「咖啡香」。

輔助視覺圖示特別繪製一座簡約溫馨的建築意象,能給予觀者更多對美好食作的想像空間,在建築裡為你準備一餐好食、一種放慢腳步好好生活的況味,你可以靜靜品嚐食味之美,感受職人之魂。

What if cooking were not only for the sake of enjoying good food? Would it be possible to create a taste of life so irresistible, that anyone nearby could not resist but to walk in, find a seat, and enjoy the pervasive aroma and warmth. It doesn’t matter if you’re by yourself or perhaps it’s with a joyful gather of three to five people.

We rigorously select the most organic and fresh ingredients and each dish is carefully attended to. We hope consumers will not only “find” the taste of good food, but also “find” the best place to enjoy the flavor. This is at the core of “Find Cafe” and is the atmosphere we hope the brand image will embody.

The font is set to be simple and straightforward. It defines the professionalism and solidity of Japanese businessmen have towards cuisine. The logo uses gold as the standard color, combining simplicity and splendor, and blending elements such as “sunshine”, “water”, “fertile soil” and “wheat”. Together, these elements symbolize the vigor and life in every meal in “Find Cafe” and their richness and freshness in every ingredient. The image of sheaves of wheat echo the Chinese letter “稻”, which means rice, in the brand name “早稻”. It resembles humility, just like the sheaves bend over when the wheat on top becomes too heavy. The white space resembles the Japanese idealism and purity.

Auxiliary colors focus on four earth tones, echoing not just the “sunshine,” “water,” “fertile soil,” and “wheat,” but also “freshness” “warmth,” “purity,” and “coffee’s fragrance”.

The auxiliary visuals of a simple and warm architectural image give the viewers more room to imagine the gourmet food. Through the visuals, you can delight in a good meal, slow down and enjoy life. Gently relish the taste the beauty and feel the spirit of the Shokunin.

 

旺福

在地人的茶館/中式茶館vi識別系統規劃設計

「旺福」以在地人的茶館wonder life作為品牌識別口號,搭配復古熱情的深紅色,字型設計以渾圓大器的字體結構,橫劃左上角揚起的斜角象徵火(旺)的意象,圓融的福字象徵飽滿豐收。

整體logo外框結合台灣早期每戶人家門外的傳統窗花意象,並加入復古感旗幟,象徵著旺福所傳達出的懷舊感與家的氛圍。

輔助圖形配色來自於家的溫暖滋味與五零年代的美好記憶,以絹印的質感呈現古早味插畫,傳達出家的溫暖及台灣早期懷舊的感覺。

有多久沒有好好的坐下來品嚐一杯濃郁香甜的純粹好茶了呢?

一壺沉香好茶、一份精緻餐點,勾起人們心裡最底層的好滋味,品牌融合復古50年代及在地家鄉人情味,品嚐美食之餘享生活佐茶時光。

The “Wonder Life” tea house uses the phrase “wonder life” as its slogan in combination with an old-fashioned dark red as its color scheme. The font design is built mainly on large round contour shapes. On the Chinese letter “旺” the upper left edge slightly curves up as if on fire, while the fullness of the Chinese letter “福“ represents blessed harvest.

The overall logo frame combines the traditional window imagery of each household in Taiwan’s early days, and adds an antique-style banner, symbolizing the nostalgia and feeling of home conveyed in Wonder Life.

The matching auxiliary graphics focus on the warm sensation of home and the memories of the 50s, including the use of old-fashioned traditional cuisine into the illustrations, to convey the warmth of family and a sense of nostalgia of early Taiwan.

When was the last time you sat down to taste a cup of rich pure tea? A pot of rich quality tea with a fine meal evoke the best from the bottom of people’s hearts. The brand blends elements of the 1950s, restoring the taste of home, and renewing a moment to enjoy the food and tea.

老鍋農莊

網頁整體視覺設計 / 廣告文案 / 商業攝影

探究為走入農莊的第一步,集百年米食、在地生態文化與教育為一體的「老鍋農莊」。

在品牌網頁設計部分,延續原有的舊風格,內容從探索的角度出發,從新竹為風的故鄉到農莊的歷史背景,百年米粉、生態教育、文化之旅逐一呈現,排版上運用許多手繪的小插圖,讓整體網頁更充滿豐富的故事性。而在色彩選擇上也使用與米粉相呼應的米色、咖啡色系配色,朔造古早味的質感氛圍又帶點濃厚的人情味。

「老鍋農莊」不僅為傳承百年米粉的好滋味,亦是多方角度呈現休閒農莊美好一面,從保護土地的初心出發,推廣生態與文化為輔,珍視台灣米粉產業。

As you take your first step into the “Old Pot Farm”, you will encounter years of rice cuisine, a local eco-culture, and a learning atmosphere.

In terms of the brand’s web design, it continues with the original style, however, adding an element of exploration into the content. The focus starts with the farm’s origin in the hometown of Hsinchu to its current locale, with it, all the years of rice noodle cultivation, ecological education, all as a cultural journey presented one by one. The overall webpage full of hand-painted vignettes enriching the page with a sense of story.

In terms of color selection, beige and brown were selected as they resemble the colors of rice noodles, further bringing out the traditional flavors from childhood and the warm feeling of familiarity.

Not only has “Old Pot Farm” inherited years of excellent tasting rice noodles, but through multiple perspectives, exhibited the beauty of the farmlands. At the heart of it all, a genuine desire to preserve the fields, promoting ecology and culture, and treasuring Taiwan’s rice noodle industry.

豐食祭

蘿蔔糕VI品牌識別設計 / 品牌識別改造案 / 包裝設計 / 網頁設計

 

菜頭粿,對於台灣傳統記憶來說是過新年時,阿嬤灶腳飄香的年味,也是特定節日祭祀時,餐桌上才會出現的道地風味。「豐食祭」以豐衣足食的精神,連結台灣傳統生活文化的記憶,選用台灣產地直送的白蘿蔔,純米成分,堅持手作,延續古早蘿蔔糕的精髓,每一口都吃得到真材實料的蘿蔔香和米香。

長久以來「豐食祭」一步一腳印在全台灣傳統菜市場一攤攤叫賣販售,逐漸在市場界建立起口碑,甚至將「專注做好每一塊蘿蔔糕」作為一生重要的志業。這次希望透過品牌整體識別的重新建立,優化整體視覺印象,同時拓展行銷市場。在品牌主識別設計上,透過蘿蔔粿剛出爐切塊的切割線條,轉化成「粿」字的意象,圖象又兼具字義的手法,增強人們的視覺記憶,象徵手作也傳遞出類東方花窗的風格,呼應台灣傳統粿食的文化氣息。

標準字則以傳統書法字表現手感和古早味的氣息,希望傳遞穩重、真樸、專業卻不刻板的印象,標準色則以金色、磚紅色、米色、黑色為主,象徵新鮮食材的本質、年節、火侯、專注的職人精神,烘托出台灣傳統蘿蔔粿的溫度,同時兼具中高端品牌的質感和細膩度,同時我們也為品牌企畫一系列的形象攝影,強化「豐食祭」品牌核心作粿職人的嚴謹態度,透過最家常的料理方式,希望將創始人對蘿蔔糕用心究極的精神,及這份堅持道地實在的無比美味讓更多人看見。

 

The white radish cake represents a unique memory in traditional Chinese culture: both during Chinese New Year with the fragrance from the stove as grandma is preparing the food overwhelms the room, as well as being a key local dish during important festivals, especially when paying respect to the ancestors.

Inspired by the concept of abundance, ” Fong Shi Ji” conjoins the memories of Taiwanese traditional culture. Choosing amongst the local produced radish cakes, hand-made out of pure rice, to preserve the essence of traditional radish cake cuisine. With each and every bite you can taste the purity in the ingredients and the fragrance of the rice in the radish cake.

Since long ago, “Fong Shi Ji” has been selling in the traditional Taiwanese markets, gradually establishing a reputation, making their motto of “making every radish cake perfect” the center of their business. This time around, we hope to re-establish the overall brand recognition by optimizing the overall visual impression and expand beyond the current market.

In terms of brand recognition, the logo uses the concept of freshly cut-lines of the radish cake to cut out the lines resembling the Chinese character “粿” (Rice Cake). Thus, enhancing the viewer’s visual memory, while at the same time conveying the values of being a hand-made product with a combination of the latticed window design to fully echo the Taiwanese traditional rice cake cuisine culture.

The font uses traditional Chinese calligraphy to express the serenity, simplicity and professionality of this traditional cuisine, yet showing that it is not old-fashioned. The main color scheme utilizes gold, brick red, beige and black symbolizing the essence of the fresh ingredients, the annual festivities, the culinary flame, and the dedicated staff. Together, the colors draw out the warmth of Taiwan’s traditional radish cakes and at the same time display the detail and sophistication of high-end brands.

We have also planned for a series of photoshoots to strengthen the “Feng Shi Ji” core brand’s commitment to precision in the creation of the cuisine. Furthermore, through the display of home-cooking methods convey the founder’s profound devotion to radish cakes, so that all can experience the authenticity and delicacy of the brand.

LIGFE 立格扉

家飾品牌VIS品牌識別設計 / 網頁 / 氣氛攝影

 

以LIGFE中「L」作為LOGO透視架構,硬挺垂直的線條不只展現品牌創新結構和運用材質上的專業精神,同時亦建立空間與收納的意象,產生從門外觀看空間的視角,進而將立格扉的概念融入其中,立——立方 ; 格——收納 ; 扉——窗戶與透光,交織成一個生活的器皿、一種生活的態度。

中英文標準字體設計,與LOGO融合出一致的視覺風格,簡練純粹的線條,傳遞品牌嚴謹打造堅實品質的意念,並在字間隱藏收納的含義,使整體視覺統合並走出嶄新獨特的風格。

在色彩應用上,深灰色的標準字體呼應「立格扉」以鐵件做為產品架構的製研根基。樸質的木褐色傳達產品結合木質溫潤的觸感,更貼近居家生活的溫暖舒適。清新自然的主色調—青綠色,如同綠意和陽光入室般,象徵產品為居家收納創造最舒服的生活風景,在收納取捨之間帶來感官的清流、心靈的愉悅。

Using LIGFE’s “L” as the logo’s visual structure, the rigid vertical lines not only demonstrate the brand’s innovation and professionalism in architectural design, but also create the concept of space and storage. The design brings a different perspective to how we view space, combining all the elements of the Chinese letters of the LIGFE brand (立格扉): 立 expressing symmetry, 格 representing compartments, and 扉 meaning window. Interwoven, these elements become a new gateway to a new attitude to life.

Designed with standard Chinese and English fonts and fused with the logo to bring a consistent visual style, with concise and pure lines, reflecting the brand’s rigorous commitment to quality. And within the words are hidden the implication of storage, merging the overall design into a new unique style.

In terms of the color schemes, the dark gray color and the standardized fonts echo the LIGFE brand’s use of steel frames as the structural framework for all its products. The simple wood color conveys the product’s warmth and comfort, bringing us ever closer to feeling of being home. The fresh natural main colors of greenish blue, resemble the nature and sunlight, symbolizing how the brand brings a sense of comfort into daily life, gives births out a feeling of purity and deep pleasure.

www.ligfe.com


羊灣

入圍金點設計獎 / 房地產整體廣告企劃 / 精裝本設計 / 廣告文案

 

Young One Villa -Design of the Instruction Manual

一座頂級集合別墅的建案規劃,環抱溪頭森林保護區4800坪幽竹森林,珍貴坐擁國家級自然風景,羊灣建設以單純少量的戶數,體現遠離塵囂,不必遠遊度假,完全擁抱大自然的個人森林Villa。全書冊的視覺設計上希望將這裡獨有的四季晨昏、生態景觀及生活意境,解構後透過寫實的素描插畫筆觸,巧妙融入充滿設計感的線條意象、如雲光暈的圖層之中,重新詮釋專屬這裡如同人間天境,依循季節變化的散步地圖與生活風景。一翻頁即見鑽石般的意象彰顯珍貴價值,多重切割的幾何圖、建材質地色塊,象徵建築空間、生活容器,交融著這裡最具代表性的景觀:高海拔雲霧、銀杏、螢火蟲、星空;星光熠熠融入高腳杯的意象,彰顯私人迎賓Villa的氣韻品味,並在景觀攝影圖裡透過許多虛實穿梭的線條一再地傳達建案的核心精神「建築為衣、自然環境為體,空間真實與自然共存融合」的概念,翻冊閱覽的過程中,展現漸進的設計層次及氛圍營造,讓人宛如真實步入場域之中,坐臥在這座專屬自己的森林Villa。

In order to have a quiet and high quality resort, Young One Construction Corp. builds a villa that contains few households to show a high quality of villa of construction planning. This villa is surrounded by the National scenic area, Xitou forest reserve of 13223.2m², which means you don’t have to go to a far way but you can totally enjoy the nature bathing in this villa.

The visual design of the manual uses the unique characteristics of four seasons as the elements. While turning the page, the geometric figures, the color and material of the construction which symbolize the space of the construction and the life, combine the most representative landscapes: Mist in the high altitude, ginkgo, firebug, and the sky full with stars.

The star light blends into the goblet, showing the characteristic of the private villa. Furthermore, by the real and unreal lines in the landscape photography, it also conveys the central spirit of this construction project: construction as the clothes, nature as the body and the space immerse into the nature. When reading the manual, it seems you are the one who is in the villa, and enjoy all the things around you.

Notebook 2018 DIARY 手札

裝幀設計/平面設計

 

2018手札本 2018 Planner
限量精裝發行 Limited Edition

靈活 而無受限的書寫篇幅
一橫一豎 記下每個值得紀錄的時刻
每個計畫 每個好點子 每一個無限的可能
不再留白 就像下定決心 要更懂得好好生活
新的一年 你的理想生活進行式 從此開始
你是不是也有同樣的困擾,每一年購買手札的當下,
總對嶄新一年充滿喜悅和期望的計畫,
然而,整本印滿單一固定的日期格式,
突然一陣子忘了寫,又或沒有特別想記錄的事,
日子過了,好幾頁只能空在那,也不能再使用了 ,
心裡不禁覺得既浪費又可惜!

Flexible and unlimited writing space

With every stroke, record every moment worth mentioning

Every project, every good idea, every infinite possibility

Leaving no blanks. Set your determination to learn to live to your potential.

This New Year, your ideal lifestyle starts here

Ever year you face the same problem. Once you buy the yearlong planner,

You start making plans for the whole year, full of joy and anticipation.

However, in your planner, full of printed fixed dates,

You forget to write, or maybe there’s nothing in particular that comes to mind.

Day after day pass by, page after page left blank, all left unused and unless

All that’s left is a sense of regret and waste.

 

➜歷經130天的設計規劃和印製

130 days of design planning and printing
➜部分內頁蘊藏一句祝福的話語

Words of blessings interwoven within certain pages.
➜一本不受日期設限,卻能365天隨時想用都超好用的年度手札

Can be used any time, 365 days of the year, without being limited by the particular year or date.
➜我們希望讓筆下的日常書寫更自由、更不受拘束!

Our hope is that every word written is free and unrestrained!
➜可攤平使用

Can be laid completely flat on the table

 

□封面  Cover

□使用紙材|長瑩 Curious MATTER

Paper Material |CNJ Curious MATTER

□印刷方式|網印 pantone801c、白墨

Printing method | Screen Printing Pantone801c, White Ink

□扉頁|鑫天力-里紙炭(竹尾)

Pages |Shin Tien Li – Charcoal Paper (Bamboo End)

□內頁|東玖-再生元素

Inner Page| Dong Jiu – Recycled Material

□裝訂方式|裸背線膠裝 / 裝訂線染色 / 網版印刷

Binding Method | Coptic Binding / Color-Dyed Stiches / Screen Printing

 

Reddot Award 2017

布拉谷企業-部落米包裝設計-獲得德國紅點設計獎-社會責任類

 

2017紅點傳達設計獎來自全球50個國家,超過8,000件作品共同角逐,很榮幸我們獲得紅點設計獎的殊榮。由布拉谷社會企業生產的產品-部落米,為提供原住民部落有更多的工作機會,廣銷原住民出產之農產品,並解決部落現有狀況,布拉谷企業創立了,期望透過社會企業的念,以商業模式解決社會問題,幫助當地農民,也同時幫助當地弱勢的孩子們。本著永續經營的理念,鼓勵擁有相同意象之部落小農簽訂契作,一同努力,且為提供消費者安心、安全、美味兼具的農產品,布拉谷企業用心挑選農家、嚴格把關農藥使用、堅持減少化學肥料。品牌標誌設計重新解構文字,並以原住民特有的編織特色來增添其獨特性,再局部延伸將山林與布農圖騰的三角元素和米字樣融入,充分表現出布農族獨樹一幟的傳統風格。整體視覺使用圓形,圓代表豐盛,圓滿之意,使用大自然色系與暖色調,象徵產品來自純淨、天然且無農藥的土地,以及台灣原住民溫暖、親切的人情味與用心耕種。另外,水彩插畫的手法,繪製布農族最具代表性的文化-八部合音,其代表意思為祈禱豐收,並加入布農族特有的畫曆元素,紀錄四季耕種事項與歡呼收割的過程。線條代表了層層雲朵,與下方山峰與稻田呼應,直接將畫面視覺帶入於稻米種植地-池上鄉。

The purpose of founding this brand is because of creating job opportunities for the aboriginals and offering safe, healthy and tasty crops without chemicals added. The brand solves society problems by business model which is exactly the same as the concept of social enterprise.Using the features of aborigines, weave, Gunther and mountain to the design.The text will be re-constructed using the weaving culture and colors to create a higher brand identity. And the triangular elements of the mountains combine with the Chinese letter for rice.It’s fully demonstrated the unique style of the Bunun tribe. The whole visual concepts uses natural colors which means the product is from pure, natural and no pesticides land. And warm colors indicates the friendliness of the indigenous Taiwanese .In addition, using watercolor illustration methods to sketch out the Bunun tribe’s most symbolic culture , Pasibutbut , which means prayer for the harvest.Moreover, the design includes the Bunun tribe’s drawn calendar, which records the four seasons of farming and the process of harvest. The design on the packaging represents the layer of clouds, which corresponds to the mountains and fields below the clouds bringing the visual focus onto Chishang village.

小日光

親子藝術空間整體品牌規劃/VI品牌識別設計

「小日光」親子藝術空間,品牌設計概念來自於,「窗」象徵每一個孩子都像是透明潔淨的窗,「光」引導及希望,光透進窗戶帶來期盼並引導成長,「房」加入屋頂的意象,代表溫馨明亮的空間,品牌為三者圖像構成,重要且缺一不可。

logo設計理念,面對面的微笑象徵親子,透過光的引導, 在這間溫馨的處所裡開心成長。而字形設計為活潑的筆畫架構,在「日」字加入窗的意象,並在中英文字都帶入光點的感覺,整體視覺活潑親切,注重主體比例避免複雜,提升專業質感。色彩規劃上以明亮的黃色象徵溫暖的光, 結合粉與藍,帶出品牌乾淨、明亮的感覺,以輔助色鈷藍為底時,加強凸顯主色。

“The Sunny House” is an art space design for parents and their children. This is the core concept of the brand. The visual element of “Window” symbolizes how every child is pure like a transparent window. The visual element of “Light” represents hope, just as light from the window brings hope for the future. Lastly, the element of “House”, in combination with roof as a visual element, represent the warmth and brightness in every space. The brand is built upon these three visual elements, each equally important and indispensable.

In the logo design concept, the face-to-face smiles symbolizes how parents and their children can, through guidance of light, grow together joyfully in this warm place.

The font is designed with lively strokes. The motif of windows is added to the Chinese letter “日”, bringing forth a sense of light and warmth. The overall visual pays attention to the proportion of the elements to avoid complexity and enhance the sense of professionalism.

In terms of color scheme, the bright yellow symbolizes the warm light, combined with pink and blue, bringing out the brand’s clean and bright feeling. The auxiliary colors of cobalt blue are used as the base, enhancing the main color scheme.

大恆法律事務所

LAW /企業識別設計/ Web

 

以神聖盾牌為主要的視覺基礎,融合品牌核心的I和A,象徵團隊永續經營,恆久堅立的公義精神,細心調校完美比例的歐文字體,傳遞出品牌卓越專業的服務特質,及細微入裡的剛柔兼具的法律技術,I的意象以細膩的線條表現法院裡的羅馬柱,象徵全方位專業的高度辯護能力和深厚的法學根基,正義盾牌的意象充分彰顯出堅實可靠,全力為企業,為客戶捍衛權益的使命與堅持。簡煉又沈穩的灰藍色調,融合雋永的金色,希望透過適切有差異化的設計,賦予視覺新的價值,而非只是視覺上華而不實的標新立異。

大恆 Law Firm

The holy shield serves as the main visual foundation and integrated with the core letters “I” and “A” of the brand, together they symbolize the team’s long-term commitment and long-standing spirit of justice. The fine-tuning of the proportion of the European characters conveys the brand’s outstanding professional quality service and its subtle interchange of rigid and flexible legal maneuvers. The letter “I” represent the high towering Roman columns inside the court, symbolizing the brand’s proficiency in legal defense and solid legal foundation. The image of the shield of justice demonstrates robust reliability, the passion and perseverance to defend the rights of the customer or the company. The calm grayish blue tone blends with the timeless gold color to create a distinctive visual perception of value, rather than just showy and flashy but without substance.

春 賀 • 新 年

New year card/凸版印刷/燙紅箔

 

主視覺以2018的「1」和「8」為基礎,8字解構的兩個圓,傳遞春節的福氣圓圓滿滿,又代表著嶄新而「無限」的一年。透過特殊色燙印展現不同紅色的設計層次,帶點古書風格的字體設計「春」字,畫龍點睛般烘托新春喜氣洋溢的氣氛,象徵獻上連年有春、春來報喜的祝福。

Spring Blessings • New Year

The main visual design is based on the “1” and “8” in 2018.The two circles in the shape of the number 8 convey the full complete blessings of the Spring Festival.It also represents a new and “unlimited” year.Different layers and tones of red are displayed using the special technique of thermoprinting.The Chinese letter “春” (Spring) utilized an antique style font design The finishing touches create a joyous and festive atmosphere Symbolizing the blessings of the coming spring and the joy that it brings.

 

就愛豐盛號

台北十大必吃早餐/VI品牌識別設計/logo優化/商品攝影

 

被譽為台北十大必吃早餐的「就愛豐盛號」,以豐盛又美味的炭烤吐司三明治聞名全台,不僅號稱台灣炭烤吐司、紅茶牛奶創始店,長久以來堅持自製,在乎食材源頭的新鮮、實在,讓許多人一吃就能深刻感受到店內對餐點風味的用心。

品牌識別的優化設計,保留了原有的書法字體,延續品牌創始的根基和予人質樸又沉穩的印象,而那份做好每一份餐點的初心裡,還蘊藏著對信仰的敬虔,一份傳遞上帝祝福的心意。識別上的三橫線語彙象徵著基督信仰的精神,同時也代表著三片土司做成的三明治,傳達品牌最具代表性的產品,進而延伸徽章式形象的設計線條,結合細節的取捨,放上品牌希望給人第一印象的訊息標語,結合溫潤沉穩的色彩計畫,讓整體識別傳遞出「就愛豐盛號」長久以來「深獲消費者信賴」、「台北早餐店之代表性」、「品質認證」等核心價值。

Fong Sheng Hao

Amongst the top 10 must-eat breakfast locales in Taipei, the “Fong Sheng Hao” is famous for its rich and delicious char-grilled toast sandwiches. Not only is it known as the founding store of charcoal toast and black milk tea, it has long insisted on hand-made cuisine and having a fresh food source. With each bite, you can feel the diligence they have place on the integrity of genuine flavor.

The design of the brand identity preserves the original calligraphy fonts, conserving the brand’s foundation values of simplicity and calmness. At the heart of every prepared meal lies a spiritual piety, a desire to pass down God’s blessings. The brand’s three horizontal lines symbolize the core of Christian faith and at the same time represents the three slices of toast that make up the sandwich, which is the most representative product of the brand. The badge-like design combined with the core brand message, mellow and calm color scheme transmit the core values of “Feng Hong Sheng” brand: Costumer Trust, Representing Taipei Breakfast Restaurants, and Quality Assurance.

Tranz X

整體形象/包裝設計/ 雜誌稿 /展覽設計/型錄設計

 

老品牌TranzX  ,外銷歐洲英國,德國,「專門」極限運動器材設計。速度感與性能,是腳踏車的重要特點。以色塊交錯的方式去帶出整體動感,強而有力的感官視覺,只要一瞥過,便會抓住消費者目光,同時此種表現方式,亦顯出本產品的高機能性,使愛車者能掌握住本產品的特點,一目了然。

It is very important about speed and functions when it comes to bike.it is designed with color lumps to show its dynamism, the strong and powerful vision design could easily catch customers’ eyes. Besides, through this kind of design, it shows the high quality of this product and also the customers could clearly hold the advantages of this product.

 

http://tranzx.com

傳裕 Chwan Yu

中文字體設計 /應用設計/ 網站設計

 

經營超過半世紀,擁有專業鑄造技術的傳裕企業有限公司,希望透過品牌形象的優化改造, 提升品牌的價值,顛覆台灣老字號的製造業過去給⼈人較為傳統、保守或缺乏品牌印象的連結, 因此不只是在品牌標準識別、官⽅方網站的設計上都希望能在富含新意的前提下,突顯鑄造的產業特性。

從最基本的標準識別設計,客⼾戶希望保留留長久以來來鑄造器具的logo,並進⼀一步做改造,logo 做細節和比例例上的微調後,保有鮮明熔漿滴出的意象,設計師特別在字體設計上傳達剛柔並 濟的個性,彰顯出鑄造本質的剛硬,與⾼高溫下融點後的圓融,整體比例例上也以中⽂文字型為主, 英⽂文為輔。

在輔助圖像應⽤用上,以鑄造最原本的⾦金金屬元素,以及在⾼高溫下以熔漿流動的型態,勾勒出鑄造最核⼼心專業的技術製程,化為兼具設計巧思與靈活應⽤用的視覺語彙,⽽而品牌標準⾊色彩的設定,除了了以鐵⿊黑⾊色為主⾊色之外,巧妙搭配冷⾊色調的湖⽔水藍藍、⾼高溫熔漿般的橘紅⾊色,象徵鑄造之中最重要的溫度變化,透過流動熔漿般的律律動⾊色塊,交織點狀狀不規則的⾦金金屬元素,烘托品牌企業專業⼒力力和卓越的技術⼒力力。

For more than half a century, Chwan Yu Enterprise Co., Ltd. has continually innovated in professional casting technology. Our hope is that by enhancing the value of the brand through renovating the brand image, we can disrupt the traditional stereotype of the manufacturing industry in Taiwan: that it is old-fashioned, conservation and falling behind. Thus, the goal is to redesign everything, from the brand image to the website to bring to a new light the company’s casting expertise.

Starting from the most basic brand image, the goal was to keep the concept of casting into the logo. Thus, small adjustments were made to the logo’s design as well as the proportions, while keeping with the image of molten metal being poured out. As for the font design, it combines both rigid edges and round soft contours to convey the firmness of the casting process yet also the malleability of the material under high temperature. In terms of proportion, the Chinese font is the focus, with English as the supporting font.

The auxiliary graphics use the metal elements of the casting process as well as the liquid flow during the heating process to convey the brand’s commitment to a professional production process and provides a visual design that is both flexible in use and rich in ingenuity and message. The color scheme of the design uses iron black as the main color, cleverly combined with the cool lake blue color and the warm orange-red color, symbolizing the most important part of the casting process, which is the temperature shift. This if further expressed in the flow of the color blocks, interwoven with metal elements, to fully display the brand’s professionality and technical excellence.

iCookie

入圍金點設計獎 /年輪蛋糕/綜合禮盒 / 禮盒整體包裝企劃設計 /品牌故事撰寫

 

「自然、用心、獨特」是iCookie私房手作堅持的三大原則。嚴選最天然的食材,為懂得享受甜點的你著想,每一口都能嚐出最真實的口感。感動舌尖上的味蕾、喚起記憶中的美好,嘴裡不斷蔓延幸福的滋味。

「iCookie手工禮盒」不隨波逐流,不刻意妝點。主體以沉穩的咖啡色為基底,內部選用飽和的霓粉、湛藍色調,兩種鮮明撞色風格,搭配絲綢緞帶,顛覆傳統想像,既優雅又不失時尚。細緻的金色幾何圖形與字樣,簡約的設計呈現出不凡的質感,傳達iCookie創新「i食尚」理念,同時賦予視覺與味覺雙重饗宴,以及送禮者無限心意與祝福。

純真自然,是iCookie的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。年輪蛋糕,因其製作時程繁複,尚譽有「蛋糕之王」美稱,其所花費的心力與時間是其他蛋糕所無可比擬的。iCookie為了給消費者頂級味蕾享受,不斷尋找最好的食材,採用日本高級菓子粉、日本海藻糖、德國70%黑巧克力、香氣飽滿的法國發酵奶油及徜徉於澳洲大草原的奶油乳酪,並使用日本進口年輪蛋糕專用設備,聘請日本師傅技術傳授,其烘培製程繁複,一層層純手工反覆製作,在300多度的高溫下,以黃金比例經12道逐層細心烘烤而成。純手工製作,每一塊蛋糕皆是自然成型,形成獨一無二美味可口的年輪蛋糕。包裝主視覺以大量的白色為基底,取年輪的紋路進行設計發展,並以線條打凸方式豐富視覺美感。

盒型採天地盒設計,展現大方氣度,淨白素雅的外觀質感,內襯精緻線條的插圖來點綴巧思。袋型上也做了許多構思,以年輪輪廓線條向外延伸,讓實體年輪蛋糕與之互相交錯,形成極為美麗的視覺表現,提升整體包裝豐富度,讓收到禮盒的人愛不釋手,是融合質感與品味的設計款。

iCookie Combination Gift Box

“Nature, Care, and Uniqueness” are the three core principles of iCookie. For the sake of those who are connoisseurs of desserts, we choose the most natural ingredients so that with every bite, you taste the authentic flavors. Revitalizing the taste buds at the tip of the tongue, evoking beauty in every memory, and spreading taste of happiness in your mouth.

“iCookie Handmade Gift Box” does not follow the trends or use elaborate decorations. The core is based on a calm brown color. The interior is saturated with soft pink and blue shades, in combination with matching silk ribbons, disrupt the traditional. It is both elegant and stylish. The detailed golden geometric figures and letters along with the simplistic design and extraordinary texture convey iCookie’s innovative ” i食尚” (i Fashion) concept. It’s a doub while giving visual and taste double feast, and it passes on well as gift givers unlimited wishes and blessings.

Pure and nature are the two important features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes. Making a Baumkuchen needs to take lots of time, therefore it is also called “ the King of Cakes”. iCookie insists on searching for the best ingredients which includes Trehalose and premium flour from Japan, 70% black chocolate in Germany cultured butter in France and cream-cheese in Australia. Furthermore, iCookie also imports the dedicate device for Baumkuchen and hires Japanese master to teach the skills.Taking tree ring as the design elements and embossing the lines to enrich the design.

For the box is also choose color white to make it looks more elegant. Furthermore, there is an illustration inside the box showing its exquisite atmosphere. The bag inside is also designed as a tree ring making the whole package more unique.

http://www.icookie.com.tw

 

拉拉手親水悠遊館

親子品牌 CIS /  VI識別設計 /網頁設計 / 空間設計

 

拉拉手親水悠遊館是全台首座,專為爸媽及寶寶精心規劃,集合游、樂、食、育的親子悠遊互動館,緣起於幾位創辦者身為父母親—熱愛生活、用心感受孩子成長點滴的心情。創辦者過去各自在嬰幼兒互動、烹飪教學及游泳教學等領域發展,如今整合專業所長,為新手爸媽打造一個專屬嬰幼兒親子互動之場域,規劃游泳課程、料理教室、寶寶按摩與瑜珈等互動課程,結合貼心的諮詢服務、溫馨完善的舒適空間,在愛裡共同學習、共同體驗。

色彩計畫上採用視覺舒適、清爽的水藍色,代表這裡擁有自然舒適與完善的親水環境。此外,標準字的設計,用最純粹、微微上揚的角度呼應品牌簡單快樂的初衷。品牌核心為營造幸福的夢想,並透過親子互動的過程中,確切地感受到心裡最深層的感動因此特別選擇馴鹿作為品牌識別,性情溫和的馴鹿,就像企業提供親切溫柔的課程指導服務。而母鹿環抱小鹿的溫馨畫面,如同父母給予寶貝滿滿的愛,用雙手保護著的寶寶,陪伴成長的點滴時刻,共同體驗與探索生命的美好,乘載著愛與幸福,帶著好奇心,大手拉著小手一起學習新的事物,開始不思議的人生奇幻旅程。

LaLaSo is founded by several new parents who want to accompany their babies grow up with unforgettable memories. Also, LaLaSo is the first family activity center that including baby swimming. cooking. massaging and yoga activities. These new daddy and mommy were in the different skill areas but now they begin to combine all the skills based on offering a place that new parents could learn together without so much worries.The Lalaso Hydrophilic Swimming Center is a dedicated swimming pool tailor-designed for children and families.

The choice of colors is built around the color “blue” to provide a sense of freshness, comfort, nature, and perfection. Additionality, the font design uses a simple, slightly angled upward design to represent the brand’s simplicity and joy. The core value of the brand is that through building parent-child interaction, we may achieve the dream of happiness, and create that feeling of joy that touches the deepest parts of the heart. Furthermore, the choice of using the reindeer as the center of the brand recognition represents, just like the reindeer’s gentleness, how tenderness and gentleness are at the core of all our classes and services. The image of the mother deer hugging her child provide the warm sensation of love that a parent has for a child and the arms around the child providing a sense of security and protection. Moreover, the image symbolizes how just like a parent, we will walk with you through the passing of time, experiencing all that is beautiful in life, sharing all the love and happiness with a curious heart, and holding your hand as we explore and begin this fantastic journey together.

www.lalaso.com.tw

407台中市西屯區玉門路370巷8號(中科廣場)

沃茲音樂藝術

音樂教室品牌 / VIS品牌識別設計

 

Words Music and Art

對於想要學習音樂的人來說,或許這是一件困難的事,但只要願意付出努力,做一件很想做的事情,相信所有可能性,音樂沒有距離、沒有門檻,每個來到沃兹的人,都能發掘和創造自己的價值,在學習的道路上,與老師、同學共同「分享」點點滴滴的心得,因為「分享」,使心與人的心更加貼近,感受神賜予的愛與祝福。

因此,沃兹採用聖經「五餅二魚」的故事作為品牌核心,在logo與輔助元素的設計上,以簡單的幾何線條, 繪製象徵分享與包容的圓餅、自由意志的魚、神源源不絕的愛和充滿希望的光。完整傳達品牌的理念。並選用清新風格的中文字體,與粗細融洽的英文字型,展現出專業與藝術的氣息。

For some who want to learn music, it may often prove to be a difficult task. However, as long as we are willing to do the hard work and believe in all the possibilities, then music has no distance and no threshold. Anyone coming to Words will be able to explore and create their own value. On the road to learning, there will be teachers and students who will share every moment, because it is through sharing that the hearts of people come closer to each other and we experience the love of God through His blessing.

Therefore, Words uses the biblical story of “Five Loaves and Two Fish” as the core value of the brand. Furthermore, simplistic geometric lines are used in the design of the logo and auxiliary designs to convey the brand’s core concept. These include the drawing of a round dough which represents sharing and acceptance, a fish to represent free unhindered thinking, God’s never-ending love, and the light of hope.Moreover, the combination of Chinese fonts with English fonts creates an atmosphere of professionalism and artistry.

Benkai班凱
保鮮膜品牌 / VIS企業識別設計/辦公室空間設計/網頁設計/商品攝影 Corporate Identity Design / Office Space Design / Web Design / Product Photography

 

廚房裡最即時的新鮮封存,非保鮮膜莫屬,主婦們隨手一拉,順著保鮮膜延展的寬度,也延長了食材保鮮的長度。

BENKAI長久以來以外銷各樣規格的保鮮膜為主,舉凡工廠、營業場所、家用甚至客製化規格都能生產製成,然而長期以來BENKAI的品牌識別仍處於較陳舊,缺乏辨識性,網站的版型也停留在舊式編排,視覺上傳遞的訊息紊亂、整體色調暗沉且缺乏閱覽上的流暢性。

因此透過整個品牌識別的優化,重新思考保鮮膜一直以來給人新鮮、透明、明亮的產品印象,同時亦保留企業的標準色黑與黃。

以包鮮膜的視覺意象,架構出品牌名為首「B」字作為LOGO識別,鮮明且具代表性。

圖片呈現出來的質感和風格,對於網站設計形象上有極大的影響。因此攝影企劃,首要打破保鮮膜透明偏冷調的形象,以居家生活帶有溫度的氛圍作為主訴求,在執行上我們也特地租借極具品味風格的義大利廚具空間,透過燈光、場景與食材、道具的烘托,成功提升了網站的形象氛圍,更貼近人們生活中對保鮮膜的連結。

網站整體以白色基底為主,鮮黃色點綴品牌意念,情境則佐以單色帶有溫度的寫實手繪,詮釋不同規格在不同場景的應用,明亮乾淨,一如保鮮膜為人們封存的乾淨新鮮。

The plastic wrap is the dominant storage option for fresh products in the kitchen. As the stay-at-home mums pull along the width of the plastic wrap, every inch of plastic extended represents an extension in the length of the preservation of food.

BENKAI has long been selling all kinds of plastic wraps, ranging from factory-use, businesses, households and even customized specifications.However, the BENKAI brand recognition is still relatively old fashion and lacks differentiation. The website layout remains antique, the message conveyed by the visuals jumbled and convoluted, the overall tone dull, and flow of text lacking.

Therefore, through the optimization of the entire brand identity, the goal is to reimagine the traditional image of the plastic film, that of a fresh, transparent and bright product, while at the same time retaining the company’s black and yellow colors.

Taking into account the visual concept of the plastic wrap, the brand name uses the letter “B” as its logo’s main recognition, making it distinctive and representative.

Each picture’s texture and style have great impact on the visual design of the website. Therefore, the first step of the photography plan is to break free from the traditional image of the plastic wrap being distant and cold, but rather employing a home-like atmosphere of warmth as the main appeal. In terms of the actual implementation of the plan, we rented kitchen space with Italian kitchenware, using creative lighting, props, scenery and food to give the website a more close-to-home feel, connecting the plastic wrap to everyday life.

The entire website uses white as the base color, using a fresh yellow to enhance the brand concept. The overall design is accompanied by monochrome hand-painted illustrations, representing the wide scope of the applications for a variety of situations, giving an overall bright and clean look, just as the plastic wrap keeps the food clean and fresh.

兩個小孩

愛好好聽兒童專輯設計  /  活動視覺設計

 

彩虹愛家生命教育協會創立於1997年,長久以來致力於兒童生命教育事工,透過多元藝術創作、思考體驗、關懷陪伴,進入全台灣的小學、社區、家庭等,希望建立正向力量的生命信念,幫助父母親陪伴孩子在正確的生命認同和文化價值中成長。近年來推出親子療癒音樂,希望藉由音樂的能量,創造出更多親子陪伴互動的美好時光。

第二張親子療癒系列的專輯主題「兩個小孩」將過去陪伴華人兒童成長、朗朗上口的童謠,斥資台美跨國製作,10首創作歌曲並且將歌詞延伸故事性。特別是透過歌詞中唱著很奇怪的「兩隻老虎」這首童謠,延伸出「兩個小孩」主打歌,希望傳遞出每個孩子即使個別不一樣,卻擁有各自美好的特質,一點也不奇怪。

整張專輯的主視覺設計,以俏皮可愛充滿童趣的手繪風格,結合鮮豔對比度強烈卻不混雜的色彩應用,並且細膩詮釋專輯主題歌曲內描述的意象,透過大面畫布的形式,無論是比較酷的小孩、內向害羞的、活潑外放的、愛運動又或愛畫畫的,透過如草地盛會般的熱鬧場景,逐一生動繪製出不同個性、不同行為表現、不同特質的孩子們。此外更設計了一張桌遊海報,繪畫出各關卡的場景,編排出視覺的活潑和趣味性,更增加寓教於樂的價值,讓父母可以陪同孩子一邊聽歌曲,一邊享受互動同樂的親子時光。

 

Two Kids

Founded in 1997, Rainbow Family Life Education Association has long been committed to the education of a children’s life. Through the use of multiple forms of creative art, experiential learning, care and companionship, they have brought a new positive lifestyle and faith into primary schools, communities, and families all across Taiwan in the hope of educating parents to help their children grow with a healthy identity and positive cultural values.

In recent years, the introduction of family-oriented healing music has help to create a new space for parent-child interaction through the energy of music.

The second album of this series, a joint-project between the US and Taiwan agencies, is called “Two Kids”. It combines childhood rhymes and catchy tunes bringing life and a story behind each of the 10 tracks.

In particular, the lyrics will be accompanied by the odd childhood tune of “Two Tigers” to become the cover song of the “Two Kids” album. Using such odd combination, the hope is to convey that though each child is different, those differences are in fact their unique and attractive qualities, nothing to be ashamed of.

The main visual design of the whole album is designed with playful and cute hand-drawn illustrations combined with bright contrasting colors to convey the core value of the album in a large canvas drawing style. Whether it is the popular kid, the shy introvert, the lively extrovert, the kid who likes sports, or the one who loves painting, each kid with their different personalities, expressions and qualities are all vividly drawn into the backdrop of a festival in the prairie.

In addition, a board game style poster has been designed, illustrated with the scenery of every stage of the song in order to create an intriguing and lively visual, increasing the overall fun and education value. In this manner, the parents can also accompany their children, interacting with them as they sing along the music.

紅豆工房

入圍金點設計獎 - 罐裝飲品 / 品牌包裝設計

 

Concept of Design

包裝設計趣味俏皮,深入了解飲品的食材特性,賦予每一支產品代表性人物,個性鮮明的經典角色,象徵飲品的豐富營養為消費者帶來的益處,童趣手繪風格的表現方式,運用消費者想像力,增加產品的記憶點,使人會心一笑,留下深刻印象。

The playful theme of the packaging design provides a deeper understanding of the characteristics of the ingredients of the drink, giving each product a distinctive personality. The vivid personality of the brand represents the rich nutrition that it brings to the consumer. Using a more child-like illustration to deeper impress happiness into the memory of the consumer.

字體 Font

以「紅豆」外觀為核心概念,結合可愛形象,設計圓弧溫潤的字體

The “Red Bean” appearance works as the core concept and combined with a playful design provides a smooth and warm font.

 

產品內容與功效 Product Content and Functionality

以精簡幽默字句,說明產品原料的特色價值,吸引消費者目光。

To attract consumer attention, the contents of the product and the uniqueness of the ingredients are described with humor and simplicity

圖案設計 Image Design

臉蛋採取豆子形狀,強化產品食材特色,繪出角色主要特徵,經典重現。

The face takes on the shape of a bean to further strengthen the characteristics of ingredients and at the same time drawing out the features of the main role.

品牌識別 Brand Recognition

紅豆的色彩字樣,加入紅豆形狀的小巧思,為品牌注入生命力。

The brand’s color and font along with the red bean shape bring out the vitality of the brand.

色彩 Colors

運用高彩度的繽紛色系,使消費者飲用時,感受到歡愉和滿足。

The choice of high saturation colors provides the consumer with a sense of happiness and satisfaction upon the consumption of the beverage.

品牌目的/鎖定族群 Brand Purpose/Target Market

近年來新鮮飲品的市場興起,健康意識抬頭,年輕族群不只重視飲品的風味,也在乎品質和價值。品牌以台灣在地生長的優質豆類,新鮮製成純粹好喝且營養的豆類飲品,希望藉由充滿童趣的視覺包裝設計,吸引消費者的目光,讓工作繁忙、生活壓力大、沒有多餘時間與體力的年輕客群,用最簡單的方式保養自己,不只滿足喜愛喝飲料的日常習慣,同時喝得到營養健康。

In recent years, with the rise of the fresh drinks market, there has also been a rise in health awareness. The youth no longer only pay attention to the flavor of drinks, but have also become concerned with quality and value. Therefore, the brand seeks to use a child-like visual design in the packing to attract this market sector. Furthermore, since the Taiwanese brand has a focus on quality and production of healthy and delicious beverages, the brand seeks to provide the younger generation with a healthier alternative. Since they are overcome with pressures of life and have no leftover time or energy, the brand can cater to both the desire to have a leisurely drink and at the same time keeping healthy.

食材選用 Selection of Ingredients

堅持天然養生、新鮮現煮,嚴選在地食材,無農藥殘留,不添加任何化學原料。豆類經過嚴格的檢驗標準,讓您喝的安心、自然、無負擔,品嚐食材本身的純味。

The brand adheres to the values of organic production, freshness, health and avoids the use of pesticides and chemical ingredients. The type of beans has been carefully selected and passed through rigorous testing standards to provide you with the most organic, pure and natural taste.

人物形象 Characters

超男 無咖啡因、適合小孩、孕婦

Superman – no caffeine, suitable for children, pregnant women

超人擁有滿滿的元氣與消耗不盡的體力,隨時需要能量。無任何茶葉、咖啡因添加,使您不用依賴咖啡因,即有如超人般的體力,加上新鮮牛奶調配,感受紅豆與鮮奶的完美比例,讓您感受到濃、純、香,驚呼:這是「超男。喝的」!

Superman has unlimited endless strength which requires constant consumption of energy. Without any tea or caffeine added, you can still have the superman-like strength without reliance on caffeine. With fresh milk added, you can taste the perfect combination of red bean and fresh milk, with all its purity and fragrance.

小紅帽 手腳冰冷、上班族、懷孕婦女、頭昏腦脹

Little Red Riding Hood – Cold hands and feet, white-collar worker, pregnant women, dizziness

嚴選台灣最有品質的萬丹紅豆,「超鐵。保證」富含葉酸及鐵質,擁有小女孩般的紅潤氣色,擁有勇氣、充滿活力,人見人愛的象徵意義。低卡無負擔,給您小紅帽的冒險精神。

The Little Red Riding Hood chooses from Taiwan’s highest quality of Wandan’s red beans, rich in folic acid and iron, just like the little girl, full of courage and vitality. Low calories and no burden to the body, the Little Red Riding Hood provides you with the spirit of adventure.

便蝠俠 長期熬夜、腸胃不佳、外食族、體力負荷大

Batman – all-nighters, poor digestion, people who eat-out, constant physical overload

蝙蝠俠擁有堅定的意志與過人的體能,解決熬夜後的精神不濟,拯救長久以來排便問題,能立即出任務,使您不再久坐馬桶。如同蝙蝠俠般,抵擋所有困難。還能生津解渴,果然「超順。便」的。

Batman has extraordinary will and physical prowess that can solve any late-night fatigue as well as any defecation problem, so you no longer have to sit on the toilet for hours. Just like Batman, ready to face any trials, quench any thirst and quickly remove any body waste.

白雪公主 便秘(排泄不順)、容易過敏、代謝差、皮膚暗沈

Snow White – Constipation (unsmooth excrement), allergies, poor metabolism, dull skin

白皙透亮的童話角色,非白雪公主莫屬。紅薏仁能夠改善皮膚暗沈,讓您的膚質「超級白。的」,亦能幫助身體消除水腫,同時改善體內代謝,彷彿喝完就能像白雪公主一樣呈現白皙好膚質,擁有窈窕好身材,自然而然散發著動人光采。

White translucent fairy tale role, non-snow princess must go. Red barley can improve the skin, giving you a “snow white” skin quality. It also helps to alleviate body edema, while improving the body’s metabolism. It is as if the drink itself can make you like Snow White, with a vibrant skin just as smooth and pure.

 

https://www.facebook.com/radbeanhouse/

UniQueen

頂級保養品牌/網頁設計/廣告文案/商品攝影

 

源自一份呵護女人的心,深信保養肌膚最重要的是從肌底的健康開始,因此重視每一支產品賦予肌膚的基礎調理,及天然精油萃取自然香氣所帶來的情緒美學,希望透過品牌網站的重新改造,讓更多人進入網站的同時,感受Uniqueen希望賦予女性肌膚的美好能量。

玫瑰和鮮花是品牌很重要的產品元素,首頁大面輪播的形象圖,不只傳達品牌主打商品形象,清新、自然舒活的花園情境,帶出產品的香氛特性,予人如同徜徉天然原野般地舒壓能量。

攝影圖片則以天然質地、自然陽光灑落的光線為拍攝基調,結合了天然花材、自然石材或木紋質地及柔軟布料,構成充滿女性氣息、柔和、溫潤卻不失質感的形象氛圍。

蘊含不同成份、元素、保養特性的14支產品,各別文案設定:不只是理性訴說產品的特性、效果,更著重字面上的情境營造,透過個別網頁的編排規劃,烘托保養特性的特效設計,以溫潤、充滿女性氣息的風格,讓閱覽者彷彿從視覺就自然而然的感到純粹、舒緩,放慢忙碌的身心,進而體驗每一支產品帶來從肌膚到心靈的恢復,重新看見那綻放美麗、與眾不同的自己。

Skin care is not just on the outside, healthy skin care begins from underneath, thus our passion to protect the heart of every woman. Every product aims to recondition the foundation of the skin and through the use of essential oil extracts and natural aromas to reach the deepest aesthetics of the sense. The rebranding of the brand’s website allowed more people to find us and feel the energy that Uniqueen hopes to give to each woman’s skin.

Roses and flowers are important elements of the brand. The rotating sets of images on the home page not only convey the brand’s flagship products, but through refreshing natural garden scenes draw out the fragrance in each product and the sense of relief through the enjoyment of nature’s beauty.

Through the use of sunlight and natural lights, each photograph reflects the most natural textures of the products. Floral materials, natural stones, wood-like texture, and soft fabrics create a feminine, soft, warm yet a texture-like quality to each image.

The 14 products each have their description of ingredients, elements, and features. However, each description is not just listing the characteristics and effects of the product but creating a story. Together, the layout of individual web pages and the special design effects create a warm and feminine style allowing the viewers to enter into a pure and soothing visual experience. Each experience calming down the busy mind to better experience the restoration each product brings starting from the skin and into the soul. And each experience a journey to relearn beauty and to rediscover oneself.

Enoon宜農

Yummy Gummy & Sunkiddo/ 糖果包裝設計 / 展覽海報設計(外銷)

 

Yummy gummy
宜農糖果旗下的老品牌「水果QQ系列」希望透過重新設計的包裝形象,主推外銷市場,並且重新命名為「Yummy gummy」呼應原有中文Q彈好吃的糖果特色。

首推包裝的產品為綜合莓果風味,包裝設計的調性所對應的目標市場是女性消費者和兒童,在設計上將主力放在字體和包裝整體傳遞的感受,字體採用手寫英文,並且將好吃、讓人喜悅微笑、如同吃到果肉般彈牙多汁的感受融入字體的細微表現中,充分展現字體要傳達的活力、開心、好吃的氣息。

而包裝整體色彩以粉嫩、藍紫顏色為主調,呼應莓果的風味特色,同時考量市場的偏好感受。整體視覺搭配莓果寫實而律動的圖案,融入彈跳、多汁的活潑意象,襯托出讓人忍不住想要趕快咬一口體驗美好滋味的氛圍。

產品的主視覺海報設計,更帶入如同海洋般各種水果的豐沛、跳耀,繽紛奇麗又充滿食慾的色彩表現,彷彿透過海報就已嗅見香甜迷人的果香,一口咬下就吃到飽滿多汁的果香濃縮在每一顆糖果裡

We hope to reimagine the packaging design for E.Noon’s classic brand “Fruit Gummy Series” to promote it into the export market, thus first renaming the brand to “Yummy Gummy”, echoing the chewiness of gummy candy.

The first packaged product is the berry flavor. Since the target market for this product is the female consumers and children, the goal is to convey vitality, happiness, and sweetness. Thus, the font design uses hand-written English letters, integrating the sensations of joy and taste of chewy candy into each letter.

Taking into consideration the target market’s preferences, the main color scheme uses pink and violet blue to echoes the characteristics of the berries. The overall visual imagery uses realistic images blended with lively visuals that bounce off the page, creating an irresistible atmosphere where people can’t help but rush to experience the amazing taste.

Through the many colors, the visuals of the main poster design for the product brings viewers into the richness, vividness and excitement of each fruit candy, as if through the poster, you could actually smell the fragrance of the fruit, imagining that juicy fruitiness is released with each bite.

 

SunKiddo
糖果,可以說是這世界上能使人感受到歡愉快樂、繽紛、甜蜜,同時和童真、魔幻、想像力畫上等號的產物之一。宜農是台灣老字號外銷世界的糖果生產公司,旗下的主力品牌Sunkiddo捨棄了鮮艷的人工色素和人工香料,以天然色素和香料添加營養素成分,研發出自然又蘊含營養的糖果風味,成就了寶貝罐系列產品。

「每一種風味在咬下的瞬間都可以賦予小孩子或品嚐者最真實的想像力及天然滋味裡蘊藏的能量。」這是在構思包裝主軸設計時我們希望傳達的設計意念,將品牌的公仔做為主角,除了像展開一道水果彩虹般,賦予每一款風味主要的色彩,色彩呼應風味特色的前提下,透過寫實水果與手繪場景線條的虛實搭配,轉化為充滿想像的活潑情境,情境裡更彰顯天然成分和糖果養份,帶出充滿童趣的故事力。

如:粉色優格口味,呼應優格帶來體內環保和腸道健康,進而將腸道轉化像雲霄飛車的場景,繪畫出暢所無阻的軌道,在雲朵間、也在牛奶海中輕飄飄的樣子,帶出優格為腸胃帶來零負擔的特質及蘊藏溫柔的香醇滋味。紫色藍莓口味,想像化為星球一般,因為含有胡蘿蔔素,保護眼睛的視力健康,好像擁有天文望遠鏡般可以看得好遠,直達宇宙的星球們。 牛奶風味的濃醇乳香的幸福口感,則帶出了如同置身在大片草原上,與牛群們悠閒的享受藍天白雲下的午後微風般,烘托出牛奶糖純粹而簡單的美好滋味

如此延展出全系列八款風味糖果包裝,一字排開如美麗的彩虹,七彩鮮明,結合設計的創造巧思,烘托出小孩子最喜歡的歡愉氣氛,也成功的讓品牌公仔生動活躍於包裝設計上。

Candy can be said to be one of the few products in the world that can bring joy, color, sweetness and yet at the same time combining innocence, magic, and imagination. E.Noon is Taiwan’s old-fashioned candy production company and its main brand, Sunkiddo, has refused to use artificial coloring or flavoring, but rather chosen natural pigments and spices with nutritional value to develop its candy flavors and the “Baby Bottles” series products.

“At the moment of contact, every flavor gives the child and consumer the power of imagination and energy contained in the natural taste.” This is the vision behind the design, using the brand’s iconic character as the main focus. Imagining the color of the fruits as a rainbow each flavor is given a color of its own. Furthermore, integrating real fruit pictures and hand drawn scenery to combine reality and imagination creating a visual full of vitality and creativity. Each visual displaying the candy’s natural ingredients, nutritional value, and its inherent childlikeness.

For example, for the pink yoghurt flavor, to echo the health benefits that yoghurt brings into our body and intestines, the design transforms the intestine into a roller coaster and it rides the tracks into the sky and the milky clouds, showing how this yoghurt, with its mellow taste, bringing zero burden to the stomach. As for the purple blueberry flavor, the design takes us to envision a planet. Since the blueberry contains carotene, which protects the eye’s vision and health, it is represented as a telescope that can see afar, directing our view into the planets of the universe. The milky flavor is envisioned as being in the prairie with the cows, enjoying the blue sky and breeze of the noon, imagining the pure sweetness of milk candy.

In this manner, the design extends the series to eight flavors, lined up like a beautiful rainbow, colorful and vivid, combined with ingenuity to create a joyful atmosphere for every child and at the same time successfully incorporate the brand’s iconic doll into every design.

http://www.enoon.com.tw

TESL台灣電子競技聯盟

電競品牌 / 企業識別設計/形象網站/辦公室空間設計

TESL台灣電子競技聯盟」品牌識別設計以對決為主要發想概念,logo外邊兩個半弧形,象徵對決的火焰。配色以活力的橘色,搭配沈穩鐵灰色,象徵專業感。

漸層的色彩配色,象徵比賽對決時,從無到有的決戰加乘力量,及在每次比賽中都能有加倍無限的奮戰精神。

辦公室空間設計,偌大寬廣空間採用冷色調配色,突顯專業形象氣質,運用異材質搭配設計下,提升整體辦公室的獨特風格,營造創新且不失專業的形象。

The “TESL Taiwan eSports League” brand builds its identity design on the concept of competition, with its logo having two arcs on the outside to demonstrate the flame of a competitive spirit. Using two different colors, vibrant orange and a calm iron grey color, the logo displays excellence and expertise.

Layered matching colors symbolize the building up of moral and strength from the ground up in every competition.

The office space design uses wide spaces and utilizes cool colors to display sophistication, whereas the use of different materials in the design give the office a unique style, creating an innovative, yet professional feel to the locale.

 

愛德高登銀髮學園

銀髮學園第一品牌 / VIS品牌識別設計 / 空間設計  

 

愛德高登銀髮學園企圖營造一個讓長輩們可以快樂、幸福的貼心環境。有別於一般安養機構,愛德高登提供一系列針對長輩設計的活動,包括體適能課程,讓長輩身體健壯,走路平穩;有趣的益智活動,促進腦部活化運用;並提供優質的午餐,讓長輩營養均衡。愛德高登期待提供一個全方位銀髮安親的概念,讓父母、家屬安心又開心。特別以快樂和安穩為品牌標誌的概念,英文字母U有如長輩的微笑弧線。

字體的表現採用富有層次感的粗細安排,將規矩方正的中文筆劃,以圓潤的線條呈現,使品牌顯得更加親切,完整傳達幸福舒適的精神。色彩計畫運用胭紅、鵝黃、湖綠和湛藍四種暖色系,融合彩虹的意象,分別將色彩代表的意涵-- 綻放的花朵、正面能量的陽光、具生命力的樹木、快樂的笑容,抽象的概念轉化成具象的輔助視覺元素。賦予品牌活力充沛 的視覺感受,也代表著企業希望長者們在快樂的學習環境下,有個豐富精彩的樂齡生活。

Eldergarten Co., Ltd. Is a brand new concept of taking care of the elders. Eldergarten designs a series of activities which includes Fitness, puzzles, and healthy lunch for the elders. They wants to create an omnipotent institution for those old but healthy elders whose children could not take care of them during daytime because of work.We take happiness and steadiness for the concept of visual design, especially making the elder’s smile as English alphabet “U”.

The fonts are designed as layered and thickness of stroke with the rounded line. It shows the cordial of the brand and fully conveys the spirit of happiness and comfort. In additions, the auxiliary pattern design, we transformed the concept of the abstract into the figurative image. For the warm color, it seems like image of rainbow. Therefore, we take carmine red, light yellow, lake green and azure blue. And these colors represents the meaning of blossom flower,  full of positive energy, vitality plants and happy smile.All in all, the spirit of brand shows the pretty life for the elders is the most important thing at all.

http://www.eldergarten.com.tw

銅糯 Copperccino Creative Asian Dining & Coffee

空間規劃設計

 

銅,銅鍋為金屬中導熱性最好,也是最佳的鍋具之一,象徵業主料理精神的傳遞及堅持。糯,米食,為日式料理中很基本,並且重要的一道料理,象徵料理的初心。

銅糯Copperccino店名

來自業主過往的料理經驗,也希望帶給顧客好玩有趣的感覺,而料理結合中西式,並且落實在地小農到餐桌的精神。

室內空間的元素上,以“複合式料理”為出發點,結合中日式及西式的風格,讓顧客進到空間,可以感受到不同的元素,但又感到舒服,就如同複合式料理的創意性及口感。使用腰帶磚、雨淋板、乾燥稻穗…等,去結合鐵網、銅器、戶外串燈、管線裸露..等元素,再以色調使其協調,營造出有趣的空間氛圍。

戶外空間中,由於本案位於美術館綠園道,觀察到附近的建築、餐廳的一樓立面,多數都是圓拱型,因此我們也決定保留此間餐廳,留下的圓拱立面去做設計,再以大面落地玻璃及植栽,去呼應對面的綠園道。

Concept Design

Copper and copper pots have the best thermal conductivity amongst metals.They are also some of the best pots.They symbolize the spirit of legacy and persistence.Sticky rice is the foundation of Japanese cuisine.It’s an important dish symbolizing the origin of cooking.

The Copperccino shop name

Is born out of the founder’s past culinary experience,With the hope of bring something fun and interesting to the customers.The cuisine combines Chinese and Western stylesAnd brings the passion of small farmers onto the table.

The elements of the interior design

Originate from the concept of “Fusion Cuisine”.Combining Chinese, Japanese, and Western cuisine,So that when customers enter this space They can feel a unique distinctiveness,Yet at the same time feel at home With a sense of fusion of emotions just like that of the cuisine. The use of waist line tiles, weather-boards, dried rice spikes, etc.In combination with chain-link fencing, bronze objects, outdoor string lighting, exposed pipelines, etc.And in coordination with different color shades creates a fascinating space.

In terms of outer design,Since the store is located in Green Park Lane,We observed the nearby buildings and restaurants, especially their storefront.Most of them had a circular arch form,Thus, we also decided to follow suite,And keep the original arch design of the former store,Adding a ceiling-to-floor glass pane and plantsTo fit the overall Green Park Lane design

 

惠譽 Cheng Company

會計事務所品牌/品牌識別設計

 

品牌識別採用會計師的姓氏作為名稱,主要色調選用具少見的朱紅色,別於一般事務所帶給人理性的既定印象。傳達出自信與熱忱的企業精神。並以字首C為發想靈感,設計類似無限符號的球形圖案,其形體構成的方式,簡潔的曲線與層次的堆疊,於視覺上深具動態感,象徵企業在遵循法律制度下保有靈活與彈性。在顏色的搭配上,使用相同彩度的黃、藍、橘、紅之暖色調,代表會計師擁有會計、審計、稅務及企業管理顧問的專業知識與實務經驗,展現出事務所提供全方位的專業服務。

Taking accounter’s last name, alphabet C as the design elements, and the figure is just like a ball which shows the spirit of this company: Flexible. For the design, we take the flowing line to convey the power of this company. As for the font, it is designed with arc which shows the warm atmosphere of this company. And the main color, we select Chinese red , its get rid of accounting firm stereotype :reason. Furthermore, we use same color saturation, warm colors of yellow, blue, orange and red, it represent they have  expertise and practical experience in accounting, auditing, tax and business management consultants. In additions, the accounting firm provides comprehensive service.

ORIN

生活選物門市 / 台中市西區向上北路120號1樓

 

原品(Orin)為樹德(Shuter)企業的子品牌,而本案位於台中綠園道之中,因此在商店定位上,我們希望他在企業形象門市及個性風格小店之間取得平衡,商店的風格延續母企業樹德(Shuter)的工廠形象(工業感),及綠園道風格小店 的生活元素及綠意。 原品(Orin):「在繁華喧嚷的世界裡,追求最原始的最原本的簡單與單純」,空間利用大面的玻璃立面及側廊的大面推拉窗,讓空間能盡量增加空氣、光線的流動 ,並且將側廊的綠美化引入室內。

材料上主要以實木、水泥、金屬,並且有效的再利用原品(Orin),在過去百貨展櫃中, 使用後的櫃體進行改造處理,減少過多的櫃體裝修,展示上盡量以大面木桌,鐵網牆面等元素,讓商品自由的在空間成為主角並附有生活感,也讓原品精神發揮其中。

主要材料 | 水泥、藝術塗料、實木、萬用角鐵、鐵網

Orin is a sub-brand of the Shuter Corporation. It is located in the Green Park Lane in Taichung. Therefore, in terms of the positioning of the brand, we hope that it will balance the corporate image and the individual style of the shop. The shop upholds the more industrial corporate image of the parent company Shuter, yet at the same time integrates the lifestyle and natural elements that fit more into the style of Green Park Lane. Orin: “In such a busy and overwhelming world, we seek to bring back simplicity and purity.” The store uses large glass panes as well as large sliding glass panes in the side gallery, maximizing light and air flow, allow the beauty of the gallery to be visible in the main inner space.

The materials used are a combination of solid wood, cement, and metal. We also have effective reused elements in previous Orin’s department store displays, thus reducing any excessive material. In terms of display, we have used large wood tables combined with chain-link fencing to allow the product to have the freedom of space to be the protagonist and to highlight the product’s spirit and passion.

The Main Materials | Cement, Faux Finish, Solid Wood, Multi-Purpose Angled Iron Bars, Chain-link Fencing

http://www.orin.com.tw/

梨子咖啡館

入圍金點設計獎/MENU設計/攝影企劃

 

一直以來,梨子咖啡館給人的印象,是溫暖每一個地方的發光體,傳遞上帝的祝福、夢想的體現及充滿幸福感的食飲生活場域。全新的門市菜單設計,以溫暖、歡愉及祝福串聯整本菜單的設計意念。每一系列料理賦予一個主題,主題的名稱雖簡短四字,卻巧妙地將料理的系列特色及聖經中的祝福、上帝的話語及比喻合而為一,並以此做為設計手法的軸心,透過充滿童趣、純真的擬人化手繪風格,表現主題意涵及料理元素,甚至更多的是在清新生活風的料理圖上,讓插圖與料理之間互動,虛實之間活潑了整本菜單的視覺呈現,不同時段主題的餐飲,各自營造出舒活自在的愉快氛圍、童話般的故事情境,讓人點餐的同時不禁會心一笑,不僅對餐飲有了更多美味的想像,感受到蛋肉蔬果、新鮮食材的純粹本質,更傳遞了福音的祝福,真摯而暖心。

The impression of Pear Café is a place which brings the warmth and passes the dream , the blessing of God, and also the life of happiness.The brand new design of the menus took warmth, joy and blessing as designing concepts.There is a topic for every series of cuisine, though the topics are only 4 words, it perfectly combines the characteristics of the cuisine, the blessing and the parables in Bible and the words of God. Furthermore, it is also the core vision of the design. Through the fun and joy of childhood and pure personification of hand drawn shows the meaning of the topic and the elements of the cuisine. What’s more, it also shows the interactions of the cuisine and the illustration. This visual design of the menus, breaking the traditional way of designing and enrich the enjoyment of the vision.Different time, different stories, these special designs let the customers have a lot of imagination of tasty cuisine, and truly feeling the essence of fresh ingredients and conveying the blessing of the gospel.

TGA峰田小町X天貓電商

蔬果干/電商商品攝影/文案/頁面設計規劃案(天貓_九份市集)

 

「九份市集」是一個在天貓電商上匯聚台灣款款在地好食的指標性平台,TGA(行政院農委會的台灣農產品牌包裝計畫)與九份市集跨界合作電商平台,從TGA歷年計畫成果中數十家廠商選出六個品牌,將品牌包裝延伸到平台行銷,讓這些經量身包裝後的台灣優質農產品牌,透過上架頁面的設計呈現,能夠讓更多人看見台灣農產好食的魅力。

TGA峰田小町 x Tmall Shop

宛如剛從田園裡摘採下來,蔬果的新鮮色澤讓人彷彿品嘗到最原質的風味,來自雲霧環抱、擁有豐饒物產的台中霧峰,「峰田小町」把田野蔬果化為休閒零食,從裡到外讓吃到的人感受最自然的氣息,俏皮可愛的擬人昆蟲手繪元素,訴說品牌忠於天然食材的堅持。因此網頁整體從攝影企劃到設計編排,以清新、自然、樸實為軸心,希望傳遞的畫面讓人直接感受到鮮採般的好吃,好像從圖片就嗅到食材風味的原質美好,透過樸質的木底為基調、陽光般的光線灑落,呈現清爽如沐的視覺氣息,吸引每一個喜好蔬食又愛吃零食的嘴巴。

The “Jiu Fen Bazaar” is an Tmall store that aggregates all sorts of Taiwanese local goods. TGA (Taiwanese Agricultural Commission’s Taiwan Agricultural Products Brand Packaging Project) has set up a cross-border partnership with the Jiu Fen Bazaar to establish a cooperative e-commerce platform. Selecting amongst six brands from dozens of vendors, they have extended the brand packaging into digital marketing. Through this e-commerce platform, these tailor-made Taiwanese high-quality agricultural products have the opportunity to showcase to a greater audience the glamor of Taiwanese food.

Having been hand-picked from the green pastures, the fresh color of the fruits and vegetables brings back the ingredients most original flavor. From among the clouds and mist of the plentiful land of Wufeng in Taichung, “峰田小町” transforms the fruits and vegetables into the most casual snacks, allowing the consumer to experience nature in every bite. The cute and comical hand-drawn insects illustrations tell of the brand’s commitment to use natural ingredients. Therefore, the overall design of the webpage, from photography to design, all carry within it an approach to freshness, nature, and simplicity. We hope that it will stir the imagination to delight in the freshness of the ingredients, as if through the pictures, one could smell the flavor and taste the tastes. The visuals of rustic wood and the sun’s rays all create a refreshing visual sensation that draws in every veggie and snack lover.

https://www.tmall.com

ARTC

Showroom設計

 

ARTC 財團法人車輛研究測試中心Showroom 展示間設計我們很大膽地採用全黑的空間設計,以及具有神密科技感的地板帶燈、線條、燈箱,表現出整個空間的視覺張力,試圖詮釋出 ARTC 『車輛研發創新與知識服務的領導者』的國際化與科技感,給來賓全新的觀展體驗。

 主要材料 | 烤漆玻璃、美耐板

ARTC  Showroom

Boradly taking color black as the basic element of this space design with lines and lightboxes to show internationalization of ARTC and give visitors a brand-new visiting experiences.

Major materials | Lacquered glass, Laminate

https://www.artc.org.tw

男孩看見野玫瑰

花藝品牌 / VIS品牌識別設計 / 包裝設計

 

每一束花,都有著一種特別的涵意,代表著男孩對女孩的重視,丈夫對妻子的愛慕,孩子對父母的尊榮就像男孩初次的告白,你可以感受到一份不一樣的心意,就從「男孩看見野玫瑰」。月桂樹,其在代神話中,經常可以看到月桂葉的裝飾,作為榮譽的象徵。愛情眾水不能淹沒,大水也不能熄滅,視覺部分以月桂冠環繞著品牌名為呈現,象徵著歌頌愛情的精神。男孩看見野玫瑰,期待每一束花,傳遞的不僅是視覺上的享受,更是代表著一種深層的的祝福。每一個收到這份禮的人,所展現出的笑容,是男孩看見野玫瑰最大的喜悅!

FB / 男孩看見野玫瑰 (花束訂製)

roseparasol.tw

Every bouquet of flowers contains a special meaning. When it comes to a boy and a girl, it shows how important the girl is in the boy’s eyes; when it comes to husband and wife, it shows how wonderful is the wife in the husband’s eyes; when it comes to children and parents, it shows how honorable the parents are in the children’s eyes.In the ancient time, laurel always represented honor; therefore, the VI of Rose Parasol takes laurel crown to the design, which shows the beauty of love and also conveys the importance of love.Rose Parasol hopes that when every person receives the bouquet of flowers, he/ she could not only love the flowers but also receive the deep blessing of it. To Rose Parasol, the most joyful thing is nothing but customers’ smiles.

覓靜拾光

鋼筆概念咖啡店設計/ 台中西區精誠九街

Be Still Seek Light

 

建築外觀,維持舊建築的樣貌,適當的將窗戶開口變大,是給予舊建築新的生命;外牆以白色重新粉飾,是尊重歷史的痕跡,也是呼應門口的綠意。室內空間,空間以白色為基底,夾板色及淺柚木色為放鬆心靈的要角,展示櫃以夾板的樸實感,襯托鋼筆的質感。

Still Light

In terms of exterior design, the building retained most of its old appearance while expanding the opening of the window, giving new life to the old building. The outer wall has been repainted with white, as a sign of respect for its history and echoes the arbor of the entrance. The inner space design has a foundation of white color, with the color of the plywood and teak provide relaxation for the mind. The display is made of plywood giving the feel of simplicity, and the fountain pen exemplifies high class.

iCookie 私房手作

牛軋糖禮盒 / 鳳梨酥禮盒 / 包裝整體企劃設計 / 品牌故事撰寫

 

iCookie 私房手作

純真自然,是iCookie私房手作的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。在牛軋糖包裝設計上,以牛軋糖各類核果為元素,表現出清新及精緻之感;水彩手繪感的畫風,融入層層的核果,環繞如花圈一般,象徵幸福洋溢、溫馨與祝福時刻的到來。底稿採用靜白的質感,搭配高級紙質,呈現一種純粹的美感及細緻度,側邊亦加入巧思,設計出不同口味的精巧手繪插圖,讓畫面裡充滿驚奇的感受。紙袋則以送禮 (發送祝福)的概念來發想,不僅隱約透露著送禮的內容,更是賦予了紙袋的深層意義,各種核果恰似送禮者對收禮者各樣的祝福,使人收到這份禮時,能深深感受到送禮者精心挑選的用心!

iCookie長磚土鳳梨酥,內餡特別選用酸味明顯的品種--台農2號,其果肉纖維較粗的特性,讓金黃酥香的外皮下,更札實彈牙,豐富的層次口感交疊於口中,濃郁奶香撲鼻而上。

我們希望透過細部溫潤的手繪,結合樸質的字體,傳達產品純真自然的概念。色彩漸層的呈現方式,細膩描繪果皮紋路與果肉的橫切面,並搭配局部燙金,點綴鳳梨原有的意象,襯托品牌專屬的品味與質感。

精心的巧思設計,傳遞品牌對於細節的堅持,為伴手禮增添識別度,賦予台灣土產代表──鳳梨酥,最充滿人情味、溫暖真實的感受,延續懷舊的傳統古早味。

Pure and nature are the two features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes.The package design takes several drupes as the elements to show its delicate, pure and fresh. As for the drawing style, we use watercolor painting to paint those drupes as a wreath which shows happiness and warmth of the gift. Furthermore, we chose color white to show image of pure.For the paper bag, we want to convey the meaning of giving a gift which also symbolize giving blesses. Several drupes are just like every kind of blessings, when receiving this gift, the person could truly feel the warmth of the giver.

iCookie brick-shaped pineapple cake contains a particularly selected sour filling: Tainung No. 2. The choice of thicker pulp fiber creates rich layers of taste for every bite underneath the golden crust of the cake, releasing a think milky aroma.

We hope to convey the concept of purity and nature through the combination of detailed and gentle hand-drawings and simplistic fonts. The use of gradient colors depicts the texture of the fruit peel and the cross-section view of the core. The gold tooling embellishes the image of the pineapple and brings out the brand’s exclusive taste and value.

The meticulous design conveys the brand’s persistence in the details and adds uniqueness to the souvenir. These designs grant Taiwan’s most representative cuisine, the pineapple cake, with the most rich, warm and authentic experience, and passing down the legacy of such authentic traditional flavor.

http://www.icookie.com.tw

獨一天然果醋

榮獲金點設計獎 / 天然果醋 / 外銷澳洲 / 包裝設計

 

品牌識別 Brand Recognition

取自品牌第一個字-獨,以書法字體手法,呈現出自信、獨特的風格,同時也述說果醋製造來源地為台灣本土,勳章代表品牌擁有最高品質的認證,紅彩帶象徵果醋界中至高的榮耀。

From a calligraphy standpoint, the first word of the brand is “Unique”, which indicates self-confidence, a unique style, and references the place of origin of the vinegar fruit to Taiwan. The medal symbolizes that the brand has the highest quality certification while the red ribbon symbolizes the highest honor in the vinegar industry.

 

包裝設計 Package Design

  • 沉穩的黑色,作為包裝的底色,傳達老品牌堅守古法釀造的精神
  • The calm black color as the background of the packaging conveys the brands commitment to safeguard the ancient traditions of brewing.
  • 金色的甕瓶使用質感金色,顯現出果醋陳釀的獨特珍貴。
  • The gold urn uses an artistic gold to display the unique worth and value of the aging fruit vinegar.
  • 清楚標示陳年甕裡內含百分之百的天然原料,與是否添加糖。
  • The clear mark on the vintage urn indicates 100% use of organic and natural ingredients without any addition of sugar.
  • 此一配色是根據果醋所使用的水果外觀色彩,也標示酸度與容量
  • The complementing colors used are based on the colors of different fruits used in fruit vinegar and indicate the product acidity and volume capacity

 

Siwu Vinegar

Medicinal – Care for Women

設計概念 Concept of Design

主視覺依循古法釀造的甕,將果醋的食材,手繪的方式解構成不同視角,彰顯果醋的口味與特色。甕旁有真實食材本身的樣貌,新鮮、品質有保證,讓人彷彿親身走入產地,聞嚐其微微息來的自然醋香,越陳越醇厚美好。

The main visual appeal follow the ancient traditional method of urn brewing to display the vinegar ingredients in a different perspective using hand-drawn illustration. The images of the ingredients near the urn indicate the freshness and quality assurance, giving the submerging the viewer into the actual place of origin, almost giving off the aroma of the natural vinegar.

momo將

日式和風創作料理 / VI品牌識別設計

 

餐廳,不僅限於味覺的享受,視覺享受更是一大吸引人駐留的因素。從最容易吸引人注目的Logo到最小的牙籤套設計,皆注入設計上的巧思,刺激視覺感官的享受。整體設計以「食」、「味」、「覺」、「快」、「享」、「淨」等為視覺發想,分別與週邊餐用品項餐墊、濕紙巾、杯墊、筷套、提袋、牙籤套等連結,讓顧客在不只有味覺上的享受,更增添了視覺感官的刺激,把味覺得享受提升到更高一層的境界。

Restaurant is not only about tasty food, but also the vision enjoyment is very important. In this restaurant, from the logo to the toothpick case are all carefully designed in order to give the customers the most beautiful vision enjoyment. We make connection between every items and give it a meaning. For example, the table mat is connected to “eating” and the toothpick case is connected to “neat”…ect. Why we want to spend lots of time on designing these details is because we care about the feelings of the customers, we want to give them the best.

茗昌

文具品牌識別設計/包裝整體企劃設計

 

茗昌企業有限公司,30年的老字號企業,從一開始的家庭代工廠起步,胼手胝足,如今坐擁資料夾量販市場的龍頭品牌,然而如何更鮮明自己的品牌形象一直是公司近幾年著重的目標。全新識別標誌保留舊有Logo之精神意涵,選用切工精美之鑽石為主體意象,鑽石具有高硬度、高傳導、高穩定性及高保值的特性,如同企業具有高韌性、高影響力、高穩定及高價值的精神內涵。特將名稱字首M字藏於鑽石中,象徵文具用品的認證標章,也意表「立基過去、放眼未來」的殷殷期盼。「開發專屬你的資料夾,打造你的專屬生活」,整體系列包裝配色繽紛大膽,並融入大量符號象徵元素,有別於以往市售文具常見的編排模式,別具新意。

Myin Cheng is a 30 years old brand for the stationery. From domestic OEM to the first brand among the market, Myin Cheng unceasingly thinking about how to vividly show its brand image. For the brand new logo design, it remains the spirit of the old one, taking the image of diamond as an element which symbolizes radiant gloss, solid nature and also high value just like the core spirit of Myin Cheng. The design take “M” into the diamond, which symbolize that the corporation based on the past and look to the future.“Make your folder, create your life”. All the package designs use bright colors and combine lots of symbolic elements which is different from other stationery brand and give Myin Cheng a modern and creative conception.

行政法寶

裝幀設計

2015行政法寶秋冬版,將沉重的法條規範,以清新的視覺包裝,卸下原本嚴肅無趣的既有印象。書面設計以秋冬色調貫穿整體視覺,底色以冬天的藍白為主,並有象徵生命的植物由地而出,如同原本枯燥的法條,因著行政法寶的出現,活了!熱銷於各大書店。

On seeing the contact of traditional law book is dreary, the writer decides to break the rules, and makes the articles more active and interesting. Easy to remember articles is the main purpose of this book. On contrast to tradition law books, this book from the cover using some cute characters to make the book more active. Students are just like those little animals, enjoying the teacher elephant’s teaching, jumping up and down on the sofa to show their joy on reading the book. No More Boring!

春聯

Spring couplet/燙箔

 

2018迎接新祝福
DESIGN BLESSING NEW YEAR
蘊含聖經經文的祝福
陪伴你恩典滿溢的一整年

 

2018 ushers in the new blessing

DESIGN BLESSING NEW YEAR

Contains the blessings of Bible verses

Accompanied by a full year of grace

 

新春聯
卸除舊的,點換新的
寄寓了對生活的期盼
更讓嶄新的一年 迎接美好
願這圓圓滿滿的恩福與喜樂
為初春增添暖意
為2018的生活空間 佈滿祝福

使用紙材|NT元素紙
印刷方式|單色 pantone873U、燙紅箔
The new spring couplet

Dismantling the old and bringing in the new

Hosting the new hope of life

Allowing this year to welcoming in wonder

May this absolute blessing and joy

Add warmth to this early spring

And saturate with blessing every part of this life in 2018

Paper Type | NT Rasha Paper

Printing Method | Monochrome Pantone873U, Hot red foil stamping

春聯

Spring couplet/燙箔

 

2018迎接新祝福
DESIGN BLESSING NEW YEAR
蘊含聖經經文的祝福
陪伴你恩典滿溢的一整年

 

2018 ushers in the new blessing

DESIGN BLESSING NEW YEAR

Contains the blessings of Bible verses

Accompanied by a full year of grace

 

新春聯
卸除舊的,點換新的
寄寓了對生活的期盼
更讓嶄新的一年 迎接美好
願這圓圓滿滿的恩福與喜樂
為初春增添暖意
為2018的生活空間 佈滿祝福

使用紙材|NT元素紙
印刷方式|單色 pantone873U、燙紅箔
The new spring couplet

Dismantling the old and bringing in the new

Hosting the new hope of life

Allowing this year to welcoming in wonder

May this absolute blessing and joy

Add warmth to this early spring

And saturate with blessing every part of this life in 2018

Paper Type | NT Rasha Paper

Printing Method | Monochrome Pantone873U, Hot red foil stamping

行政法寶

裝幀設計

2015行政法寶秋冬版,將沉重的法條規範,以清新的視覺包裝,卸下原本嚴肅無趣的既有印象。書面設計以秋冬色調貫穿整體視覺,底色以冬天的藍白為主,並有象徵生命的植物由地而出,如同原本枯燥的法條,因著行政法寶的出現,活了!熱銷於各大書店。

On seeing the contact of traditional law book is dreary, the writer decides to break the rules, and makes the articles more active and interesting. Easy to remember articles is the main purpose of this book. On contrast to tradition law books, this book from the cover using some cute characters to make the book more active. Students are just like those little animals, enjoying the teacher elephant’s teaching, jumping up and down on the sofa to show their joy on reading the book. No More Boring!

茗昌

文具品牌識別設計/包裝整體企劃設計

 

茗昌企業有限公司,30年的老字號企業,從一開始的家庭代工廠起步,胼手胝足,如今坐擁資料夾量販市場的龍頭品牌,然而如何更鮮明自己的品牌形象一直是公司近幾年著重的目標。全新識別標誌保留舊有Logo之精神意涵,選用切工精美之鑽石為主體意象,鑽石具有高硬度、高傳導、高穩定性及高保值的特性,如同企業具有高韌性、高影響力、高穩定及高價值的精神內涵。特將名稱字首M字藏於鑽石中,象徵文具用品的認證標章,也意表「立基過去、放眼未來」的殷殷期盼。「開發專屬你的資料夾,打造你的專屬生活」,整體系列包裝配色繽紛大膽,並融入大量符號象徵元素,有別於以往市售文具常見的編排模式,別具新意。

Myin Cheng is a 30 years old brand for the stationery. From domestic OEM to the first brand among the market, Myin Cheng unceasingly thinking about how to vividly show its brand image. For the brand new logo design, it remains the spirit of the old one, taking the image of diamond as an element which symbolizes radiant gloss, solid nature and also high value just like the core spirit of Myin Cheng. The design take “M” into the diamond, which symbolize that the corporation based on the past and look to the future.“Make your folder, create your life”. All the package designs use bright colors and combine lots of symbolic elements which is different from other stationery brand and give Myin Cheng a modern and creative conception.

momo將

日式和風創作料理 / VI品牌識別設計

 

餐廳,不僅限於味覺的享受,視覺享受更是一大吸引人駐留的因素。從最容易吸引人注目的Logo到最小的牙籤套設計,皆注入設計上的巧思,刺激視覺感官的享受。整體設計以「食」、「味」、「覺」、「快」、「享」、「淨」等為視覺發想,分別與週邊餐用品項餐墊、濕紙巾、杯墊、筷套、提袋、牙籤套等連結,讓顧客在不只有味覺上的享受,更增添了視覺感官的刺激,把味覺得享受提升到更高一層的境界。

Restaurant is not only about tasty food, but also the vision enjoyment is very important. In this restaurant, from the logo to the toothpick case are all carefully designed in order to give the customers the most beautiful vision enjoyment. We make connection between every items and give it a meaning. For example, the table mat is connected to “eating” and the toothpick case is connected to “neat”…ect. Why we want to spend lots of time on designing these details is because we care about the feelings of the customers, we want to give them the best.

獨一天然果醋

榮獲金點設計獎 / 天然果醋 / 外銷澳洲 / 包裝設計

 

品牌識別 Brand Recognition

取自品牌第一個字-獨,以書法字體手法,呈現出自信、獨特的風格,同時也述說果醋製造來源地為台灣本土,勳章代表品牌擁有最高品質的認證,紅彩帶象徵果醋界中至高的榮耀。

From a calligraphy standpoint, the first word of the brand is “Unique”, which indicates self-confidence, a unique style, and references the place of origin of the vinegar fruit to Taiwan. The medal symbolizes that the brand has the highest quality certification while the red ribbon symbolizes the highest honor in the vinegar industry.

 

包裝設計 Package Design

  • 沉穩的黑色,作為包裝的底色,傳達老品牌堅守古法釀造的精神
  • The calm black color as the background of the packaging conveys the brands commitment to safeguard the ancient traditions of brewing.
  • 金色的甕瓶使用質感金色,顯現出果醋陳釀的獨特珍貴。
  • The gold urn uses an artistic gold to display the unique worth and value of the aging fruit vinegar.
  • 清楚標示陳年甕裡內含百分之百的天然原料,與是否添加糖。
  • The clear mark on the vintage urn indicates 100% use of organic and natural ingredients without any addition of sugar.
  • 此一配色是根據果醋所使用的水果外觀色彩,也標示酸度與容量
  • The complementing colors used are based on the colors of different fruits used in fruit vinegar and indicate the product acidity and volume capacity

 

Siwu Vinegar

Medicinal – Care for Women

設計概念 Concept of Design

主視覺依循古法釀造的甕,將果醋的食材,手繪的方式解構成不同視角,彰顯果醋的口味與特色。甕旁有真實食材本身的樣貌,新鮮、品質有保證,讓人彷彿親身走入產地,聞嚐其微微息來的自然醋香,越陳越醇厚美好。

The main visual appeal follow the ancient traditional method of urn brewing to display the vinegar ingredients in a different perspective using hand-drawn illustration. The images of the ingredients near the urn indicate the freshness and quality assurance, giving the submerging the viewer into the actual place of origin, almost giving off the aroma of the natural vinegar.

iCookie 私房手作

牛軋糖禮盒 / 鳳梨酥禮盒 / 包裝整體企劃設計 / 品牌故事撰寫

 

iCookie 私房手作

純真自然,是iCookie私房手作的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。在牛軋糖包裝設計上,以牛軋糖各類核果為元素,表現出清新及精緻之感;水彩手繪感的畫風,融入層層的核果,環繞如花圈一般,象徵幸福洋溢、溫馨與祝福時刻的到來。底稿採用靜白的質感,搭配高級紙質,呈現一種純粹的美感及細緻度,側邊亦加入巧思,設計出不同口味的精巧手繪插圖,讓畫面裡充滿驚奇的感受。紙袋則以送禮 (發送祝福)的概念來發想,不僅隱約透露著送禮的內容,更是賦予了紙袋的深層意義,各種核果恰似送禮者對收禮者各樣的祝福,使人收到這份禮時,能深深感受到送禮者精心挑選的用心!

iCookie長磚土鳳梨酥,內餡特別選用酸味明顯的品種--台農2號,其果肉纖維較粗的特性,讓金黃酥香的外皮下,更札實彈牙,豐富的層次口感交疊於口中,濃郁奶香撲鼻而上。

我們希望透過細部溫潤的手繪,結合樸質的字體,傳達產品純真自然的概念。色彩漸層的呈現方式,細膩描繪果皮紋路與果肉的橫切面,並搭配局部燙金,點綴鳳梨原有的意象,襯托品牌專屬的品味與質感。

精心的巧思設計,傳遞品牌對於細節的堅持,為伴手禮增添識別度,賦予台灣土產代表──鳳梨酥,最充滿人情味、溫暖真實的感受,延續懷舊的傳統古早味。

Pure and nature are the two features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes.The package design takes several drupes as the elements to show its delicate, pure and fresh. As for the drawing style, we use watercolor painting to paint those drupes as a wreath which shows happiness and warmth of the gift. Furthermore, we chose color white to show image of pure.For the paper bag, we want to convey the meaning of giving a gift which also symbolize giving blesses. Several drupes are just like every kind of blessings, when receiving this gift, the person could truly feel the warmth of the giver.

iCookie brick-shaped pineapple cake contains a particularly selected sour filling: Tainung No. 2. The choice of thicker pulp fiber creates rich layers of taste for every bite underneath the golden crust of the cake, releasing a think milky aroma.

We hope to convey the concept of purity and nature through the combination of detailed and gentle hand-drawings and simplistic fonts. The use of gradient colors depicts the texture of the fruit peel and the cross-section view of the core. The gold tooling embellishes the image of the pineapple and brings out the brand’s exclusive taste and value.

The meticulous design conveys the brand’s persistence in the details and adds uniqueness to the souvenir. These designs grant Taiwan’s most representative cuisine, the pineapple cake, with the most rich, warm and authentic experience, and passing down the legacy of such authentic traditional flavor.

http://www.icookie.com.tw

覓靜拾光

鋼筆概念咖啡店設計/ 台中西區精誠九街

Be Still Seek Light

 

建築外觀,維持舊建築的樣貌,適當的將窗戶開口變大,是給予舊建築新的生命;外牆以白色重新粉飾,是尊重歷史的痕跡,也是呼應門口的綠意。室內空間,空間以白色為基底,夾板色及淺柚木色為放鬆心靈的要角,展示櫃以夾板的樸實感,襯托鋼筆的質感。

Still Light

In terms of exterior design, the building retained most of its old appearance while expanding the opening of the window, giving new life to the old building. The outer wall has been repainted with white, as a sign of respect for its history and echoes the arbor of the entrance. The inner space design has a foundation of white color, with the color of the plywood and teak provide relaxation for the mind. The display is made of plywood giving the feel of simplicity, and the fountain pen exemplifies high class.

男孩看見野玫瑰

花藝品牌 / VIS品牌識別設計 / 包裝設計

 

每一束花,都有著一種特別的涵意,代表著男孩對女孩的重視,丈夫對妻子的愛慕,孩子對父母的尊榮就像男孩初次的告白,你可以感受到一份不一樣的心意,就從「男孩看見野玫瑰」。月桂樹,其在代神話中,經常可以看到月桂葉的裝飾,作為榮譽的象徵。愛情眾水不能淹沒,大水也不能熄滅,視覺部分以月桂冠環繞著品牌名為呈現,象徵著歌頌愛情的精神。男孩看見野玫瑰,期待每一束花,傳遞的不僅是視覺上的享受,更是代表著一種深層的的祝福。每一個收到這份禮的人,所展現出的笑容,是男孩看見野玫瑰最大的喜悅!

FB / 男孩看見野玫瑰 (花束訂製)

roseparasol.tw

Every bouquet of flowers contains a special meaning. When it comes to a boy and a girl, it shows how important the girl is in the boy’s eyes; when it comes to husband and wife, it shows how wonderful is the wife in the husband’s eyes; when it comes to children and parents, it shows how honorable the parents are in the children’s eyes.In the ancient time, laurel always represented honor; therefore, the VI of Rose Parasol takes laurel crown to the design, which shows the beauty of love and also conveys the importance of love.Rose Parasol hopes that when every person receives the bouquet of flowers, he/ she could not only love the flowers but also receive the deep blessing of it. To Rose Parasol, the most joyful thing is nothing but customers’ smiles.

ARTC

Showroom設計

 

ARTC 財團法人車輛研究測試中心Showroom 展示間設計我們很大膽地採用全黑的空間設計,以及具有神密科技感的地板帶燈、線條、燈箱,表現出整個空間的視覺張力,試圖詮釋出 ARTC 『車輛研發創新與知識服務的領導者』的國際化與科技感,給來賓全新的觀展體驗。

 主要材料 | 烤漆玻璃、美耐板

ARTC  Showroom

Boradly taking color black as the basic element of this space design with lines and lightboxes to show internationalization of ARTC and give visitors a brand-new visiting experiences.

Major materials | Lacquered glass, Laminate

https://www.artc.org.tw

TGA峰田小町X天貓電商

蔬果干/電商商品攝影/文案/頁面設計規劃案(天貓_九份市集)

 

「九份市集」是一個在天貓電商上匯聚台灣款款在地好食的指標性平台,TGA(行政院農委會的台灣農產品牌包裝計畫)與九份市集跨界合作電商平台,從TGA歷年計畫成果中數十家廠商選出六個品牌,將品牌包裝延伸到平台行銷,讓這些經量身包裝後的台灣優質農產品牌,透過上架頁面的設計呈現,能夠讓更多人看見台灣農產好食的魅力。

TGA峰田小町 x Tmall Shop

宛如剛從田園裡摘採下來,蔬果的新鮮色澤讓人彷彿品嘗到最原質的風味,來自雲霧環抱、擁有豐饒物產的台中霧峰,「峰田小町」把田野蔬果化為休閒零食,從裡到外讓吃到的人感受最自然的氣息,俏皮可愛的擬人昆蟲手繪元素,訴說品牌忠於天然食材的堅持。因此網頁整體從攝影企劃到設計編排,以清新、自然、樸實為軸心,希望傳遞的畫面讓人直接感受到鮮採般的好吃,好像從圖片就嗅到食材風味的原質美好,透過樸質的木底為基調、陽光般的光線灑落,呈現清爽如沐的視覺氣息,吸引每一個喜好蔬食又愛吃零食的嘴巴。

The “Jiu Fen Bazaar” is an Tmall store that aggregates all sorts of Taiwanese local goods. TGA (Taiwanese Agricultural Commission’s Taiwan Agricultural Products Brand Packaging Project) has set up a cross-border partnership with the Jiu Fen Bazaar to establish a cooperative e-commerce platform. Selecting amongst six brands from dozens of vendors, they have extended the brand packaging into digital marketing. Through this e-commerce platform, these tailor-made Taiwanese high-quality agricultural products have the opportunity to showcase to a greater audience the glamor of Taiwanese food.

Having been hand-picked from the green pastures, the fresh color of the fruits and vegetables brings back the ingredients most original flavor. From among the clouds and mist of the plentiful land of Wufeng in Taichung, “峰田小町” transforms the fruits and vegetables into the most casual snacks, allowing the consumer to experience nature in every bite. The cute and comical hand-drawn insects illustrations tell of the brand’s commitment to use natural ingredients. Therefore, the overall design of the webpage, from photography to design, all carry within it an approach to freshness, nature, and simplicity. We hope that it will stir the imagination to delight in the freshness of the ingredients, as if through the pictures, one could smell the flavor and taste the tastes. The visuals of rustic wood and the sun’s rays all create a refreshing visual sensation that draws in every veggie and snack lover.

https://www.tmall.com

梨子咖啡館

入圍金點設計獎/MENU設計/攝影企劃

 

一直以來,梨子咖啡館給人的印象,是溫暖每一個地方的發光體,傳遞上帝的祝福、夢想的體現及充滿幸福感的食飲生活場域。全新的門市菜單設計,以溫暖、歡愉及祝福串聯整本菜單的設計意念。每一系列料理賦予一個主題,主題的名稱雖簡短四字,卻巧妙地將料理的系列特色及聖經中的祝福、上帝的話語及比喻合而為一,並以此做為設計手法的軸心,透過充滿童趣、純真的擬人化手繪風格,表現主題意涵及料理元素,甚至更多的是在清新生活風的料理圖上,讓插圖與料理之間互動,虛實之間活潑了整本菜單的視覺呈現,不同時段主題的餐飲,各自營造出舒活自在的愉快氛圍、童話般的故事情境,讓人點餐的同時不禁會心一笑,不僅對餐飲有了更多美味的想像,感受到蛋肉蔬果、新鮮食材的純粹本質,更傳遞了福音的祝福,真摯而暖心。

The impression of Pear Café is a place which brings the warmth and passes the dream , the blessing of God, and also the life of happiness.The brand new design of the menus took warmth, joy and blessing as designing concepts.There is a topic for every series of cuisine, though the topics are only 4 words, it perfectly combines the characteristics of the cuisine, the blessing and the parables in Bible and the words of God. Furthermore, it is also the core vision of the design. Through the fun and joy of childhood and pure personification of hand drawn shows the meaning of the topic and the elements of the cuisine. What’s more, it also shows the interactions of the cuisine and the illustration. This visual design of the menus, breaking the traditional way of designing and enrich the enjoyment of the vision.Different time, different stories, these special designs let the customers have a lot of imagination of tasty cuisine, and truly feeling the essence of fresh ingredients and conveying the blessing of the gospel.

ORIN

生活選物門市 / 台中市西區向上北路120號1樓

 

原品(Orin)為樹德(Shuter)企業的子品牌,而本案位於台中綠園道之中,因此在商店定位上,我們希望他在企業形象門市及個性風格小店之間取得平衡,商店的風格延續母企業樹德(Shuter)的工廠形象(工業感),及綠園道風格小店 的生活元素及綠意。 原品(Orin):「在繁華喧嚷的世界裡,追求最原始的最原本的簡單與單純」,空間利用大面的玻璃立面及側廊的大面推拉窗,讓空間能盡量增加空氣、光線的流動 ,並且將側廊的綠美化引入室內。

材料上主要以實木、水泥、金屬,並且有效的再利用原品(Orin),在過去百貨展櫃中, 使用後的櫃體進行改造處理,減少過多的櫃體裝修,展示上盡量以大面木桌,鐵網牆面等元素,讓商品自由的在空間成為主角並附有生活感,也讓原品精神發揮其中。

主要材料 | 水泥、藝術塗料、實木、萬用角鐵、鐵網

Orin is a sub-brand of the Shuter Corporation. It is located in the Green Park Lane in Taichung. Therefore, in terms of the positioning of the brand, we hope that it will balance the corporate image and the individual style of the shop. The shop upholds the more industrial corporate image of the parent company Shuter, yet at the same time integrates the lifestyle and natural elements that fit more into the style of Green Park Lane. Orin: “In such a busy and overwhelming world, we seek to bring back simplicity and purity.” The store uses large glass panes as well as large sliding glass panes in the side gallery, maximizing light and air flow, allow the beauty of the gallery to be visible in the main inner space.

The materials used are a combination of solid wood, cement, and metal. We also have effective reused elements in previous Orin’s department store displays, thus reducing any excessive material. In terms of display, we have used large wood tables combined with chain-link fencing to allow the product to have the freedom of space to be the protagonist and to highlight the product’s spirit and passion.

The Main Materials | Cement, Faux Finish, Solid Wood, Multi-Purpose Angled Iron Bars, Chain-link Fencing

http://www.orin.com.tw/

惠譽 Cheng Company

會計事務所品牌/品牌識別設計

 

品牌識別採用會計師的姓氏作為名稱,主要色調選用具少見的朱紅色,別於一般事務所帶給人理性的既定印象。傳達出自信與熱忱的企業精神。並以字首C為發想靈感,設計類似無限符號的球形圖案,其形體構成的方式,簡潔的曲線與層次的堆疊,於視覺上深具動態感,象徵企業在遵循法律制度下保有靈活與彈性。在顏色的搭配上,使用相同彩度的黃、藍、橘、紅之暖色調,代表會計師擁有會計、審計、稅務及企業管理顧問的專業知識與實務經驗,展現出事務所提供全方位的專業服務。

Taking accounter’s last name, alphabet C as the design elements, and the figure is just like a ball which shows the spirit of this company: Flexible. For the design, we take the flowing line to convey the power of this company. As for the font, it is designed with arc which shows the warm atmosphere of this company. And the main color, we select Chinese red , its get rid of accounting firm stereotype :reason. Furthermore, we use same color saturation, warm colors of yellow, blue, orange and red, it represent they have  expertise and practical experience in accounting, auditing, tax and business management consultants. In additions, the accounting firm provides comprehensive service.

銅糯 Copperccino Creative Asian Dining & Coffee

空間規劃設計

 

銅,銅鍋為金屬中導熱性最好,也是最佳的鍋具之一,象徵業主料理精神的傳遞及堅持。糯,米食,為日式料理中很基本,並且重要的一道料理,象徵料理的初心。

銅糯Copperccino店名

來自業主過往的料理經驗,也希望帶給顧客好玩有趣的感覺,而料理結合中西式,並且落實在地小農到餐桌的精神。

室內空間的元素上,以“複合式料理”為出發點,結合中日式及西式的風格,讓顧客進到空間,可以感受到不同的元素,但又感到舒服,就如同複合式料理的創意性及口感。使用腰帶磚、雨淋板、乾燥稻穗…等,去結合鐵網、銅器、戶外串燈、管線裸露..等元素,再以色調使其協調,營造出有趣的空間氛圍。

戶外空間中,由於本案位於美術館綠園道,觀察到附近的建築、餐廳的一樓立面,多數都是圓拱型,因此我們也決定保留此間餐廳,留下的圓拱立面去做設計,再以大面落地玻璃及植栽,去呼應對面的綠園道。

Concept Design

Copper and copper pots have the best thermal conductivity amongst metals.They are also some of the best pots.They symbolize the spirit of legacy and persistence.Sticky rice is the foundation of Japanese cuisine.It’s an important dish symbolizing the origin of cooking.

The Copperccino shop name

Is born out of the founder’s past culinary experience,With the hope of bring something fun and interesting to the customers.The cuisine combines Chinese and Western stylesAnd brings the passion of small farmers onto the table.

The elements of the interior design

Originate from the concept of “Fusion Cuisine”.Combining Chinese, Japanese, and Western cuisine,So that when customers enter this space They can feel a unique distinctiveness,Yet at the same time feel at home With a sense of fusion of emotions just like that of the cuisine. The use of waist line tiles, weather-boards, dried rice spikes, etc.In combination with chain-link fencing, bronze objects, outdoor string lighting, exposed pipelines, etc.And in coordination with different color shades creates a fascinating space.

In terms of outer design,Since the store is located in Green Park Lane,We observed the nearby buildings and restaurants, especially their storefront.Most of them had a circular arch form,Thus, we also decided to follow suite,And keep the original arch design of the former store,Adding a ceiling-to-floor glass pane and plantsTo fit the overall Green Park Lane design

 

愛德高登銀髮學園

銀髮學園第一品牌 / VIS品牌識別設計 / 空間設計  

 

愛德高登銀髮學園企圖營造一個讓長輩們可以快樂、幸福的貼心環境。有別於一般安養機構,愛德高登提供一系列針對長輩設計的活動,包括體適能課程,讓長輩身體健壯,走路平穩;有趣的益智活動,促進腦部活化運用;並提供優質的午餐,讓長輩營養均衡。愛德高登期待提供一個全方位銀髮安親的概念,讓父母、家屬安心又開心。特別以快樂和安穩為品牌標誌的概念,英文字母U有如長輩的微笑弧線。

字體的表現採用富有層次感的粗細安排,將規矩方正的中文筆劃,以圓潤的線條呈現,使品牌顯得更加親切,完整傳達幸福舒適的精神。色彩計畫運用胭紅、鵝黃、湖綠和湛藍四種暖色系,融合彩虹的意象,分別將色彩代表的意涵-- 綻放的花朵、正面能量的陽光、具生命力的樹木、快樂的笑容,抽象的概念轉化成具象的輔助視覺元素。賦予品牌活力充沛 的視覺感受,也代表著企業希望長者們在快樂的學習環境下,有個豐富精彩的樂齡生活。

Eldergarten Co., Ltd. Is a brand new concept of taking care of the elders. Eldergarten designs a series of activities which includes Fitness, puzzles, and healthy lunch for the elders. They wants to create an omnipotent institution for those old but healthy elders whose children could not take care of them during daytime because of work.We take happiness and steadiness for the concept of visual design, especially making the elder’s smile as English alphabet “U”.

The fonts are designed as layered and thickness of stroke with the rounded line. It shows the cordial of the brand and fully conveys the spirit of happiness and comfort. In additions, the auxiliary pattern design, we transformed the concept of the abstract into the figurative image. For the warm color, it seems like image of rainbow. Therefore, we take carmine red, light yellow, lake green and azure blue. And these colors represents the meaning of blossom flower,  full of positive energy, vitality plants and happy smile.All in all, the spirit of brand shows the pretty life for the elders is the most important thing at all.

http://www.eldergarten.com.tw

TESL台灣電子競技聯盟

電競品牌 / 企業識別設計/形象網站/辦公室空間設計

TESL台灣電子競技聯盟」品牌識別設計以對決為主要發想概念,logo外邊兩個半弧形,象徵對決的火焰。配色以活力的橘色,搭配沈穩鐵灰色,象徵專業感。

漸層的色彩配色,象徵比賽對決時,從無到有的決戰加乘力量,及在每次比賽中都能有加倍無限的奮戰精神。

辦公室空間設計,偌大寬廣空間採用冷色調配色,突顯專業形象氣質,運用異材質搭配設計下,提升整體辦公室的獨特風格,營造創新且不失專業的形象。

The “TESL Taiwan eSports League” brand builds its identity design on the concept of competition, with its logo having two arcs on the outside to demonstrate the flame of a competitive spirit. Using two different colors, vibrant orange and a calm iron grey color, the logo displays excellence and expertise.

Layered matching colors symbolize the building up of moral and strength from the ground up in every competition.

The office space design uses wide spaces and utilizes cool colors to display sophistication, whereas the use of different materials in the design give the office a unique style, creating an innovative, yet professional feel to the locale.

 

Enoon宜農

Yummy Gummy & Sunkiddo/ 糖果包裝設計 / 展覽海報設計(外銷)

 

Yummy gummy
宜農糖果旗下的老品牌「水果QQ系列」希望透過重新設計的包裝形象,主推外銷市場,並且重新命名為「Yummy gummy」呼應原有中文Q彈好吃的糖果特色。

首推包裝的產品為綜合莓果風味,包裝設計的調性所對應的目標市場是女性消費者和兒童,在設計上將主力放在字體和包裝整體傳遞的感受,字體採用手寫英文,並且將好吃、讓人喜悅微笑、如同吃到果肉般彈牙多汁的感受融入字體的細微表現中,充分展現字體要傳達的活力、開心、好吃的氣息。

而包裝整體色彩以粉嫩、藍紫顏色為主調,呼應莓果的風味特色,同時考量市場的偏好感受。整體視覺搭配莓果寫實而律動的圖案,融入彈跳、多汁的活潑意象,襯托出讓人忍不住想要趕快咬一口體驗美好滋味的氛圍。

產品的主視覺海報設計,更帶入如同海洋般各種水果的豐沛、跳耀,繽紛奇麗又充滿食慾的色彩表現,彷彿透過海報就已嗅見香甜迷人的果香,一口咬下就吃到飽滿多汁的果香濃縮在每一顆糖果裡

We hope to reimagine the packaging design for E.Noon’s classic brand “Fruit Gummy Series” to promote it into the export market, thus first renaming the brand to “Yummy Gummy”, echoing the chewiness of gummy candy.

The first packaged product is the berry flavor. Since the target market for this product is the female consumers and children, the goal is to convey vitality, happiness, and sweetness. Thus, the font design uses hand-written English letters, integrating the sensations of joy and taste of chewy candy into each letter.

Taking into consideration the target market’s preferences, the main color scheme uses pink and violet blue to echoes the characteristics of the berries. The overall visual imagery uses realistic images blended with lively visuals that bounce off the page, creating an irresistible atmosphere where people can’t help but rush to experience the amazing taste.

Through the many colors, the visuals of the main poster design for the product brings viewers into the richness, vividness and excitement of each fruit candy, as if through the poster, you could actually smell the fragrance of the fruit, imagining that juicy fruitiness is released with each bite.

 

SunKiddo
糖果,可以說是這世界上能使人感受到歡愉快樂、繽紛、甜蜜,同時和童真、魔幻、想像力畫上等號的產物之一。宜農是台灣老字號外銷世界的糖果生產公司,旗下的主力品牌Sunkiddo捨棄了鮮艷的人工色素和人工香料,以天然色素和香料添加營養素成分,研發出自然又蘊含營養的糖果風味,成就了寶貝罐系列產品。

「每一種風味在咬下的瞬間都可以賦予小孩子或品嚐者最真實的想像力及天然滋味裡蘊藏的能量。」這是在構思包裝主軸設計時我們希望傳達的設計意念,將品牌的公仔做為主角,除了像展開一道水果彩虹般,賦予每一款風味主要的色彩,色彩呼應風味特色的前提下,透過寫實水果與手繪場景線條的虛實搭配,轉化為充滿想像的活潑情境,情境裡更彰顯天然成分和糖果養份,帶出充滿童趣的故事力。

如:粉色優格口味,呼應優格帶來體內環保和腸道健康,進而將腸道轉化像雲霄飛車的場景,繪畫出暢所無阻的軌道,在雲朵間、也在牛奶海中輕飄飄的樣子,帶出優格為腸胃帶來零負擔的特質及蘊藏溫柔的香醇滋味。紫色藍莓口味,想像化為星球一般,因為含有胡蘿蔔素,保護眼睛的視力健康,好像擁有天文望遠鏡般可以看得好遠,直達宇宙的星球們。 牛奶風味的濃醇乳香的幸福口感,則帶出了如同置身在大片草原上,與牛群們悠閒的享受藍天白雲下的午後微風般,烘托出牛奶糖純粹而簡單的美好滋味

如此延展出全系列八款風味糖果包裝,一字排開如美麗的彩虹,七彩鮮明,結合設計的創造巧思,烘托出小孩子最喜歡的歡愉氣氛,也成功的讓品牌公仔生動活躍於包裝設計上。

Candy can be said to be one of the few products in the world that can bring joy, color, sweetness and yet at the same time combining innocence, magic, and imagination. E.Noon is Taiwan’s old-fashioned candy production company and its main brand, Sunkiddo, has refused to use artificial coloring or flavoring, but rather chosen natural pigments and spices with nutritional value to develop its candy flavors and the “Baby Bottles” series products.

“At the moment of contact, every flavor gives the child and consumer the power of imagination and energy contained in the natural taste.” This is the vision behind the design, using the brand’s iconic character as the main focus. Imagining the color of the fruits as a rainbow each flavor is given a color of its own. Furthermore, integrating real fruit pictures and hand drawn scenery to combine reality and imagination creating a visual full of vitality and creativity. Each visual displaying the candy’s natural ingredients, nutritional value, and its inherent childlikeness.

For example, for the pink yoghurt flavor, to echo the health benefits that yoghurt brings into our body and intestines, the design transforms the intestine into a roller coaster and it rides the tracks into the sky and the milky clouds, showing how this yoghurt, with its mellow taste, bringing zero burden to the stomach. As for the purple blueberry flavor, the design takes us to envision a planet. Since the blueberry contains carotene, which protects the eye’s vision and health, it is represented as a telescope that can see afar, directing our view into the planets of the universe. The milky flavor is envisioned as being in the prairie with the cows, enjoying the blue sky and breeze of the noon, imagining the pure sweetness of milk candy.

In this manner, the design extends the series to eight flavors, lined up like a beautiful rainbow, colorful and vivid, combined with ingenuity to create a joyful atmosphere for every child and at the same time successfully incorporate the brand’s iconic doll into every design.

http://www.enoon.com.tw

UniQueen

頂級保養品牌/網頁設計/廣告文案/商品攝影

 

源自一份呵護女人的心,深信保養肌膚最重要的是從肌底的健康開始,因此重視每一支產品賦予肌膚的基礎調理,及天然精油萃取自然香氣所帶來的情緒美學,希望透過品牌網站的重新改造,讓更多人進入網站的同時,感受Uniqueen希望賦予女性肌膚的美好能量。

玫瑰和鮮花是品牌很重要的產品元素,首頁大面輪播的形象圖,不只傳達品牌主打商品形象,清新、自然舒活的花園情境,帶出產品的香氛特性,予人如同徜徉天然原野般地舒壓能量。

攝影圖片則以天然質地、自然陽光灑落的光線為拍攝基調,結合了天然花材、自然石材或木紋質地及柔軟布料,構成充滿女性氣息、柔和、溫潤卻不失質感的形象氛圍。

蘊含不同成份、元素、保養特性的14支產品,各別文案設定:不只是理性訴說產品的特性、效果,更著重字面上的情境營造,透過個別網頁的編排規劃,烘托保養特性的特效設計,以溫潤、充滿女性氣息的風格,讓閱覽者彷彿從視覺就自然而然的感到純粹、舒緩,放慢忙碌的身心,進而體驗每一支產品帶來從肌膚到心靈的恢復,重新看見那綻放美麗、與眾不同的自己。

Skin care is not just on the outside, healthy skin care begins from underneath, thus our passion to protect the heart of every woman. Every product aims to recondition the foundation of the skin and through the use of essential oil extracts and natural aromas to reach the deepest aesthetics of the sense. The rebranding of the brand’s website allowed more people to find us and feel the energy that Uniqueen hopes to give to each woman’s skin.

Roses and flowers are important elements of the brand. The rotating sets of images on the home page not only convey the brand’s flagship products, but through refreshing natural garden scenes draw out the fragrance in each product and the sense of relief through the enjoyment of nature’s beauty.

Through the use of sunlight and natural lights, each photograph reflects the most natural textures of the products. Floral materials, natural stones, wood-like texture, and soft fabrics create a feminine, soft, warm yet a texture-like quality to each image.

The 14 products each have their description of ingredients, elements, and features. However, each description is not just listing the characteristics and effects of the product but creating a story. Together, the layout of individual web pages and the special design effects create a warm and feminine style allowing the viewers to enter into a pure and soothing visual experience. Each experience calming down the busy mind to better experience the restoration each product brings starting from the skin and into the soul. And each experience a journey to relearn beauty and to rediscover oneself.

紅豆工房

入圍金點設計獎 - 罐裝飲品 / 品牌包裝設計

 

Concept of Design

包裝設計趣味俏皮,深入了解飲品的食材特性,賦予每一支產品代表性人物,個性鮮明的經典角色,象徵飲品的豐富營養為消費者帶來的益處,童趣手繪風格的表現方式,運用消費者想像力,增加產品的記憶點,使人會心一笑,留下深刻印象。

The playful theme of the packaging design provides a deeper understanding of the characteristics of the ingredients of the drink, giving each product a distinctive personality. The vivid personality of the brand represents the rich nutrition that it brings to the consumer. Using a more child-like illustration to deeper impress happiness into the memory of the consumer.

字體 Font

以「紅豆」外觀為核心概念,結合可愛形象,設計圓弧溫潤的字體

The “Red Bean” appearance works as the core concept and combined with a playful design provides a smooth and warm font.

 

產品內容與功效 Product Content and Functionality

以精簡幽默字句,說明產品原料的特色價值,吸引消費者目光。

To attract consumer attention, the contents of the product and the uniqueness of the ingredients are described with humor and simplicity

圖案設計 Image Design

臉蛋採取豆子形狀,強化產品食材特色,繪出角色主要特徵,經典重現。

The face takes on the shape of a bean to further strengthen the characteristics of ingredients and at the same time drawing out the features of the main role.

品牌識別 Brand Recognition

紅豆的色彩字樣,加入紅豆形狀的小巧思,為品牌注入生命力。

The brand’s color and font along with the red bean shape bring out the vitality of the brand.

色彩 Colors

運用高彩度的繽紛色系,使消費者飲用時,感受到歡愉和滿足。

The choice of high saturation colors provides the consumer with a sense of happiness and satisfaction upon the consumption of the beverage.

品牌目的/鎖定族群 Brand Purpose/Target Market

近年來新鮮飲品的市場興起,健康意識抬頭,年輕族群不只重視飲品的風味,也在乎品質和價值。品牌以台灣在地生長的優質豆類,新鮮製成純粹好喝且營養的豆類飲品,希望藉由充滿童趣的視覺包裝設計,吸引消費者的目光,讓工作繁忙、生活壓力大、沒有多餘時間與體力的年輕客群,用最簡單的方式保養自己,不只滿足喜愛喝飲料的日常習慣,同時喝得到營養健康。

In recent years, with the rise of the fresh drinks market, there has also been a rise in health awareness. The youth no longer only pay attention to the flavor of drinks, but have also become concerned with quality and value. Therefore, the brand seeks to use a child-like visual design in the packing to attract this market sector. Furthermore, since the Taiwanese brand has a focus on quality and production of healthy and delicious beverages, the brand seeks to provide the younger generation with a healthier alternative. Since they are overcome with pressures of life and have no leftover time or energy, the brand can cater to both the desire to have a leisurely drink and at the same time keeping healthy.

食材選用 Selection of Ingredients

堅持天然養生、新鮮現煮,嚴選在地食材,無農藥殘留,不添加任何化學原料。豆類經過嚴格的檢驗標準,讓您喝的安心、自然、無負擔,品嚐食材本身的純味。

The brand adheres to the values of organic production, freshness, health and avoids the use of pesticides and chemical ingredients. The type of beans has been carefully selected and passed through rigorous testing standards to provide you with the most organic, pure and natural taste.

人物形象 Characters

超男 無咖啡因、適合小孩、孕婦

Superman – no caffeine, suitable for children, pregnant women

超人擁有滿滿的元氣與消耗不盡的體力,隨時需要能量。無任何茶葉、咖啡因添加,使您不用依賴咖啡因,即有如超人般的體力,加上新鮮牛奶調配,感受紅豆與鮮奶的完美比例,讓您感受到濃、純、香,驚呼:這是「超男。喝的」!

Superman has unlimited endless strength which requires constant consumption of energy. Without any tea or caffeine added, you can still have the superman-like strength without reliance on caffeine. With fresh milk added, you can taste the perfect combination of red bean and fresh milk, with all its purity and fragrance.

小紅帽 手腳冰冷、上班族、懷孕婦女、頭昏腦脹

Little Red Riding Hood – Cold hands and feet, white-collar worker, pregnant women, dizziness

嚴選台灣最有品質的萬丹紅豆,「超鐵。保證」富含葉酸及鐵質,擁有小女孩般的紅潤氣色,擁有勇氣、充滿活力,人見人愛的象徵意義。低卡無負擔,給您小紅帽的冒險精神。

The Little Red Riding Hood chooses from Taiwan’s highest quality of Wandan’s red beans, rich in folic acid and iron, just like the little girl, full of courage and vitality. Low calories and no burden to the body, the Little Red Riding Hood provides you with the spirit of adventure.

便蝠俠 長期熬夜、腸胃不佳、外食族、體力負荷大

Batman – all-nighters, poor digestion, people who eat-out, constant physical overload

蝙蝠俠擁有堅定的意志與過人的體能,解決熬夜後的精神不濟,拯救長久以來排便問題,能立即出任務,使您不再久坐馬桶。如同蝙蝠俠般,抵擋所有困難。還能生津解渴,果然「超順。便」的。

Batman has extraordinary will and physical prowess that can solve any late-night fatigue as well as any defecation problem, so you no longer have to sit on the toilet for hours. Just like Batman, ready to face any trials, quench any thirst and quickly remove any body waste.

白雪公主 便秘(排泄不順)、容易過敏、代謝差、皮膚暗沈

Snow White – Constipation (unsmooth excrement), allergies, poor metabolism, dull skin

白皙透亮的童話角色,非白雪公主莫屬。紅薏仁能夠改善皮膚暗沈,讓您的膚質「超級白。的」,亦能幫助身體消除水腫,同時改善體內代謝,彷彿喝完就能像白雪公主一樣呈現白皙好膚質,擁有窈窕好身材,自然而然散發著動人光采。

White translucent fairy tale role, non-snow princess must go. Red barley can improve the skin, giving you a “snow white” skin quality. It also helps to alleviate body edema, while improving the body’s metabolism. It is as if the drink itself can make you like Snow White, with a vibrant skin just as smooth and pure.

 

https://www.facebook.com/radbeanhouse/

兩個小孩

愛好好聽兒童專輯設計  /  活動視覺設計

 

彩虹愛家生命教育協會創立於1997年,長久以來致力於兒童生命教育事工,透過多元藝術創作、思考體驗、關懷陪伴,進入全台灣的小學、社區、家庭等,希望建立正向力量的生命信念,幫助父母親陪伴孩子在正確的生命認同和文化價值中成長。近年來推出親子療癒音樂,希望藉由音樂的能量,創造出更多親子陪伴互動的美好時光。

第二張親子療癒系列的專輯主題「兩個小孩」將過去陪伴華人兒童成長、朗朗上口的童謠,斥資台美跨國製作,10首創作歌曲並且將歌詞延伸故事性。特別是透過歌詞中唱著很奇怪的「兩隻老虎」這首童謠,延伸出「兩個小孩」主打歌,希望傳遞出每個孩子即使個別不一樣,卻擁有各自美好的特質,一點也不奇怪。

整張專輯的主視覺設計,以俏皮可愛充滿童趣的手繪風格,結合鮮豔對比度強烈卻不混雜的色彩應用,並且細膩詮釋專輯主題歌曲內描述的意象,透過大面畫布的形式,無論是比較酷的小孩、內向害羞的、活潑外放的、愛運動又或愛畫畫的,透過如草地盛會般的熱鬧場景,逐一生動繪製出不同個性、不同行為表現、不同特質的孩子們。此外更設計了一張桌遊海報,繪畫出各關卡的場景,編排出視覺的活潑和趣味性,更增加寓教於樂的價值,讓父母可以陪同孩子一邊聽歌曲,一邊享受互動同樂的親子時光。

 

Two Kids

Founded in 1997, Rainbow Family Life Education Association has long been committed to the education of a children’s life. Through the use of multiple forms of creative art, experiential learning, care and companionship, they have brought a new positive lifestyle and faith into primary schools, communities, and families all across Taiwan in the hope of educating parents to help their children grow with a healthy identity and positive cultural values.

In recent years, the introduction of family-oriented healing music has help to create a new space for parent-child interaction through the energy of music.

The second album of this series, a joint-project between the US and Taiwan agencies, is called “Two Kids”. It combines childhood rhymes and catchy tunes bringing life and a story behind each of the 10 tracks.

In particular, the lyrics will be accompanied by the odd childhood tune of “Two Tigers” to become the cover song of the “Two Kids” album. Using such odd combination, the hope is to convey that though each child is different, those differences are in fact their unique and attractive qualities, nothing to be ashamed of.

The main visual design of the whole album is designed with playful and cute hand-drawn illustrations combined with bright contrasting colors to convey the core value of the album in a large canvas drawing style. Whether it is the popular kid, the shy introvert, the lively extrovert, the kid who likes sports, or the one who loves painting, each kid with their different personalities, expressions and qualities are all vividly drawn into the backdrop of a festival in the prairie.

In addition, a board game style poster has been designed, illustrated with the scenery of every stage of the song in order to create an intriguing and lively visual, increasing the overall fun and education value. In this manner, the parents can also accompany their children, interacting with them as they sing along the music.

Benkai班凱
保鮮膜品牌 / VIS企業識別設計/辦公室空間設計/網頁設計/商品攝影 Corporate Identity Design / Office Space Design / Web Design / Product Photography

 

廚房裡最即時的新鮮封存,非保鮮膜莫屬,主婦們隨手一拉,順著保鮮膜延展的寬度,也延長了食材保鮮的長度。

BENKAI長久以來以外銷各樣規格的保鮮膜為主,舉凡工廠、營業場所、家用甚至客製化規格都能生產製成,然而長期以來BENKAI的品牌識別仍處於較陳舊,缺乏辨識性,網站的版型也停留在舊式編排,視覺上傳遞的訊息紊亂、整體色調暗沉且缺乏閱覽上的流暢性。

因此透過整個品牌識別的優化,重新思考保鮮膜一直以來給人新鮮、透明、明亮的產品印象,同時亦保留企業的標準色黑與黃。

以包鮮膜的視覺意象,架構出品牌名為首「B」字作為LOGO識別,鮮明且具代表性。

圖片呈現出來的質感和風格,對於網站設計形象上有極大的影響。因此攝影企劃,首要打破保鮮膜透明偏冷調的形象,以居家生活帶有溫度的氛圍作為主訴求,在執行上我們也特地租借極具品味風格的義大利廚具空間,透過燈光、場景與食材、道具的烘托,成功提升了網站的形象氛圍,更貼近人們生活中對保鮮膜的連結。

網站整體以白色基底為主,鮮黃色點綴品牌意念,情境則佐以單色帶有溫度的寫實手繪,詮釋不同規格在不同場景的應用,明亮乾淨,一如保鮮膜為人們封存的乾淨新鮮。

The plastic wrap is the dominant storage option for fresh products in the kitchen. As the stay-at-home mums pull along the width of the plastic wrap, every inch of plastic extended represents an extension in the length of the preservation of food.

BENKAI has long been selling all kinds of plastic wraps, ranging from factory-use, businesses, households and even customized specifications.However, the BENKAI brand recognition is still relatively old fashion and lacks differentiation. The website layout remains antique, the message conveyed by the visuals jumbled and convoluted, the overall tone dull, and flow of text lacking.

Therefore, through the optimization of the entire brand identity, the goal is to reimagine the traditional image of the plastic film, that of a fresh, transparent and bright product, while at the same time retaining the company’s black and yellow colors.

Taking into account the visual concept of the plastic wrap, the brand name uses the letter “B” as its logo’s main recognition, making it distinctive and representative.

Each picture’s texture and style have great impact on the visual design of the website. Therefore, the first step of the photography plan is to break free from the traditional image of the plastic wrap being distant and cold, but rather employing a home-like atmosphere of warmth as the main appeal. In terms of the actual implementation of the plan, we rented kitchen space with Italian kitchenware, using creative lighting, props, scenery and food to give the website a more close-to-home feel, connecting the plastic wrap to everyday life.

The entire website uses white as the base color, using a fresh yellow to enhance the brand concept. The overall design is accompanied by monochrome hand-painted illustrations, representing the wide scope of the applications for a variety of situations, giving an overall bright and clean look, just as the plastic wrap keeps the food clean and fresh.

沃茲音樂藝術

音樂教室品牌 / VIS品牌識別設計

 

Words Music and Art

對於想要學習音樂的人來說,或許這是一件困難的事,但只要願意付出努力,做一件很想做的事情,相信所有可能性,音樂沒有距離、沒有門檻,每個來到沃兹的人,都能發掘和創造自己的價值,在學習的道路上,與老師、同學共同「分享」點點滴滴的心得,因為「分享」,使心與人的心更加貼近,感受神賜予的愛與祝福。

因此,沃兹採用聖經「五餅二魚」的故事作為品牌核心,在logo與輔助元素的設計上,以簡單的幾何線條, 繪製象徵分享與包容的圓餅、自由意志的魚、神源源不絕的愛和充滿希望的光。完整傳達品牌的理念。並選用清新風格的中文字體,與粗細融洽的英文字型,展現出專業與藝術的氣息。

For some who want to learn music, it may often prove to be a difficult task. However, as long as we are willing to do the hard work and believe in all the possibilities, then music has no distance and no threshold. Anyone coming to Words will be able to explore and create their own value. On the road to learning, there will be teachers and students who will share every moment, because it is through sharing that the hearts of people come closer to each other and we experience the love of God through His blessing.

Therefore, Words uses the biblical story of “Five Loaves and Two Fish” as the core value of the brand. Furthermore, simplistic geometric lines are used in the design of the logo and auxiliary designs to convey the brand’s core concept. These include the drawing of a round dough which represents sharing and acceptance, a fish to represent free unhindered thinking, God’s never-ending love, and the light of hope.Moreover, the combination of Chinese fonts with English fonts creates an atmosphere of professionalism and artistry.

拉拉手親水悠遊館

親子品牌 CIS /  VI識別設計 /網頁設計 / 空間設計

 

拉拉手親水悠遊館是全台首座,專為爸媽及寶寶精心規劃,集合游、樂、食、育的親子悠遊互動館,緣起於幾位創辦者身為父母親—熱愛生活、用心感受孩子成長點滴的心情。創辦者過去各自在嬰幼兒互動、烹飪教學及游泳教學等領域發展,如今整合專業所長,為新手爸媽打造一個專屬嬰幼兒親子互動之場域,規劃游泳課程、料理教室、寶寶按摩與瑜珈等互動課程,結合貼心的諮詢服務、溫馨完善的舒適空間,在愛裡共同學習、共同體驗。

色彩計畫上採用視覺舒適、清爽的水藍色,代表這裡擁有自然舒適與完善的親水環境。此外,標準字的設計,用最純粹、微微上揚的角度呼應品牌簡單快樂的初衷。品牌核心為營造幸福的夢想,並透過親子互動的過程中,確切地感受到心裡最深層的感動因此特別選擇馴鹿作為品牌識別,性情溫和的馴鹿,就像企業提供親切溫柔的課程指導服務。而母鹿環抱小鹿的溫馨畫面,如同父母給予寶貝滿滿的愛,用雙手保護著的寶寶,陪伴成長的點滴時刻,共同體驗與探索生命的美好,乘載著愛與幸福,帶著好奇心,大手拉著小手一起學習新的事物,開始不思議的人生奇幻旅程。

LaLaSo is founded by several new parents who want to accompany their babies grow up with unforgettable memories. Also, LaLaSo is the first family activity center that including baby swimming. cooking. massaging and yoga activities. These new daddy and mommy were in the different skill areas but now they begin to combine all the skills based on offering a place that new parents could learn together without so much worries.The Lalaso Hydrophilic Swimming Center is a dedicated swimming pool tailor-designed for children and families.

The choice of colors is built around the color “blue” to provide a sense of freshness, comfort, nature, and perfection. Additionality, the font design uses a simple, slightly angled upward design to represent the brand’s simplicity and joy. The core value of the brand is that through building parent-child interaction, we may achieve the dream of happiness, and create that feeling of joy that touches the deepest parts of the heart. Furthermore, the choice of using the reindeer as the center of the brand recognition represents, just like the reindeer’s gentleness, how tenderness and gentleness are at the core of all our classes and services. The image of the mother deer hugging her child provide the warm sensation of love that a parent has for a child and the arms around the child providing a sense of security and protection. Moreover, the image symbolizes how just like a parent, we will walk with you through the passing of time, experiencing all that is beautiful in life, sharing all the love and happiness with a curious heart, and holding your hand as we explore and begin this fantastic journey together.

www.lalaso.com.tw

407台中市西屯區玉門路370巷8號(中科廣場)

iCookie

入圍金點設計獎 /年輪蛋糕/綜合禮盒 / 禮盒整體包裝企劃設計 /品牌故事撰寫

 

「自然、用心、獨特」是iCookie私房手作堅持的三大原則。嚴選最天然的食材,為懂得享受甜點的你著想,每一口都能嚐出最真實的口感。感動舌尖上的味蕾、喚起記憶中的美好,嘴裡不斷蔓延幸福的滋味。

「iCookie手工禮盒」不隨波逐流,不刻意妝點。主體以沉穩的咖啡色為基底,內部選用飽和的霓粉、湛藍色調,兩種鮮明撞色風格,搭配絲綢緞帶,顛覆傳統想像,既優雅又不失時尚。細緻的金色幾何圖形與字樣,簡約的設計呈現出不凡的質感,傳達iCookie創新「i食尚」理念,同時賦予視覺與味覺雙重饗宴,以及送禮者無限心意與祝福。

純真自然,是iCookie的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。年輪蛋糕,因其製作時程繁複,尚譽有「蛋糕之王」美稱,其所花費的心力與時間是其他蛋糕所無可比擬的。iCookie為了給消費者頂級味蕾享受,不斷尋找最好的食材,採用日本高級菓子粉、日本海藻糖、德國70%黑巧克力、香氣飽滿的法國發酵奶油及徜徉於澳洲大草原的奶油乳酪,並使用日本進口年輪蛋糕專用設備,聘請日本師傅技術傳授,其烘培製程繁複,一層層純手工反覆製作,在300多度的高溫下,以黃金比例經12道逐層細心烘烤而成。純手工製作,每一塊蛋糕皆是自然成型,形成獨一無二美味可口的年輪蛋糕。包裝主視覺以大量的白色為基底,取年輪的紋路進行設計發展,並以線條打凸方式豐富視覺美感。

盒型採天地盒設計,展現大方氣度,淨白素雅的外觀質感,內襯精緻線條的插圖來點綴巧思。袋型上也做了許多構思,以年輪輪廓線條向外延伸,讓實體年輪蛋糕與之互相交錯,形成極為美麗的視覺表現,提升整體包裝豐富度,讓收到禮盒的人愛不釋手,是融合質感與品味的設計款。

iCookie Combination Gift Box

“Nature, Care, and Uniqueness” are the three core principles of iCookie. For the sake of those who are connoisseurs of desserts, we choose the most natural ingredients so that with every bite, you taste the authentic flavors. Revitalizing the taste buds at the tip of the tongue, evoking beauty in every memory, and spreading taste of happiness in your mouth.

“iCookie Handmade Gift Box” does not follow the trends or use elaborate decorations. The core is based on a calm brown color. The interior is saturated with soft pink and blue shades, in combination with matching silk ribbons, disrupt the traditional. It is both elegant and stylish. The detailed golden geometric figures and letters along with the simplistic design and extraordinary texture convey iCookie’s innovative ” i食尚” (i Fashion) concept. It’s a doub while giving visual and taste double feast, and it passes on well as gift givers unlimited wishes and blessings.

Pure and nature are the two important features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes. Making a Baumkuchen needs to take lots of time, therefore it is also called “ the King of Cakes”. iCookie insists on searching for the best ingredients which includes Trehalose and premium flour from Japan, 70% black chocolate in Germany cultured butter in France and cream-cheese in Australia. Furthermore, iCookie also imports the dedicate device for Baumkuchen and hires Japanese master to teach the skills.Taking tree ring as the design elements and embossing the lines to enrich the design.

For the box is also choose color white to make it looks more elegant. Furthermore, there is an illustration inside the box showing its exquisite atmosphere. The bag inside is also designed as a tree ring making the whole package more unique.

http://www.icookie.com.tw

 

傳裕 Chwan Yu

中文字體設計 /應用設計/ 網站設計

 

經營超過半世紀,擁有專業鑄造技術的傳裕企業有限公司,希望透過品牌形象的優化改造, 提升品牌的價值,顛覆台灣老字號的製造業過去給⼈人較為傳統、保守或缺乏品牌印象的連結, 因此不只是在品牌標準識別、官⽅方網站的設計上都希望能在富含新意的前提下,突顯鑄造的產業特性。

從最基本的標準識別設計,客⼾戶希望保留留長久以來來鑄造器具的logo,並進⼀一步做改造,logo 做細節和比例例上的微調後,保有鮮明熔漿滴出的意象,設計師特別在字體設計上傳達剛柔並 濟的個性,彰顯出鑄造本質的剛硬,與⾼高溫下融點後的圓融,整體比例例上也以中⽂文字型為主, 英⽂文為輔。

在輔助圖像應⽤用上,以鑄造最原本的⾦金金屬元素,以及在⾼高溫下以熔漿流動的型態,勾勒出鑄造最核⼼心專業的技術製程,化為兼具設計巧思與靈活應⽤用的視覺語彙,⽽而品牌標準⾊色彩的設定,除了了以鐵⿊黑⾊色為主⾊色之外,巧妙搭配冷⾊色調的湖⽔水藍藍、⾼高溫熔漿般的橘紅⾊色,象徵鑄造之中最重要的溫度變化,透過流動熔漿般的律律動⾊色塊,交織點狀狀不規則的⾦金金屬元素,烘托品牌企業專業⼒力力和卓越的技術⼒力力。

For more than half a century, Chwan Yu Enterprise Co., Ltd. has continually innovated in professional casting technology. Our hope is that by enhancing the value of the brand through renovating the brand image, we can disrupt the traditional stereotype of the manufacturing industry in Taiwan: that it is old-fashioned, conservation and falling behind. Thus, the goal is to redesign everything, from the brand image to the website to bring to a new light the company’s casting expertise.

Starting from the most basic brand image, the goal was to keep the concept of casting into the logo. Thus, small adjustments were made to the logo’s design as well as the proportions, while keeping with the image of molten metal being poured out. As for the font design, it combines both rigid edges and round soft contours to convey the firmness of the casting process yet also the malleability of the material under high temperature. In terms of proportion, the Chinese font is the focus, with English as the supporting font.

The auxiliary graphics use the metal elements of the casting process as well as the liquid flow during the heating process to convey the brand’s commitment to a professional production process and provides a visual design that is both flexible in use and rich in ingenuity and message. The color scheme of the design uses iron black as the main color, cleverly combined with the cool lake blue color and the warm orange-red color, symbolizing the most important part of the casting process, which is the temperature shift. This if further expressed in the flow of the color blocks, interwoven with metal elements, to fully display the brand’s professionality and technical excellence.

Tranz X

整體形象/包裝設計/ 雜誌稿 /展覽設計/型錄設計

 

老品牌TranzX  ,外銷歐洲英國,德國,「專門」極限運動器材設計。速度感與性能,是腳踏車的重要特點。以色塊交錯的方式去帶出整體動感,強而有力的感官視覺,只要一瞥過,便會抓住消費者目光,同時此種表現方式,亦顯出本產品的高機能性,使愛車者能掌握住本產品的特點,一目了然。

It is very important about speed and functions when it comes to bike.it is designed with color lumps to show its dynamism, the strong and powerful vision design could easily catch customers’ eyes. Besides, through this kind of design, it shows the high quality of this product and also the customers could clearly hold the advantages of this product.

 

http://tranzx.com

就愛豐盛號

台北十大必吃早餐/VI品牌識別設計/logo優化/商品攝影

 

被譽為台北十大必吃早餐的「就愛豐盛號」,以豐盛又美味的炭烤吐司三明治聞名全台,不僅號稱台灣炭烤吐司、紅茶牛奶創始店,長久以來堅持自製,在乎食材源頭的新鮮、實在,讓許多人一吃就能深刻感受到店內對餐點風味的用心。

品牌識別的優化設計,保留了原有的書法字體,延續品牌創始的根基和予人質樸又沉穩的印象,而那份做好每一份餐點的初心裡,還蘊藏著對信仰的敬虔,一份傳遞上帝祝福的心意。識別上的三橫線語彙象徵著基督信仰的精神,同時也代表著三片土司做成的三明治,傳達品牌最具代表性的產品,進而延伸徽章式形象的設計線條,結合細節的取捨,放上品牌希望給人第一印象的訊息標語,結合溫潤沉穩的色彩計畫,讓整體識別傳遞出「就愛豐盛號」長久以來「深獲消費者信賴」、「台北早餐店之代表性」、「品質認證」等核心價值。

Fong Sheng Hao

Amongst the top 10 must-eat breakfast locales in Taipei, the “Fong Sheng Hao” is famous for its rich and delicious char-grilled toast sandwiches. Not only is it known as the founding store of charcoal toast and black milk tea, it has long insisted on hand-made cuisine and having a fresh food source. With each bite, you can feel the diligence they have place on the integrity of genuine flavor.

The design of the brand identity preserves the original calligraphy fonts, conserving the brand’s foundation values of simplicity and calmness. At the heart of every prepared meal lies a spiritual piety, a desire to pass down God’s blessings. The brand’s three horizontal lines symbolize the core of Christian faith and at the same time represents the three slices of toast that make up the sandwich, which is the most representative product of the brand. The badge-like design combined with the core brand message, mellow and calm color scheme transmit the core values of “Feng Hong Sheng” brand: Costumer Trust, Representing Taipei Breakfast Restaurants, and Quality Assurance.

春 賀 • 新 年

New year card/凸版印刷/燙紅箔

 

主視覺以2018的「1」和「8」為基礎,8字解構的兩個圓,傳遞春節的福氣圓圓滿滿,又代表著嶄新而「無限」的一年。透過特殊色燙印展現不同紅色的設計層次,帶點古書風格的字體設計「春」字,畫龍點睛般烘托新春喜氣洋溢的氣氛,象徵獻上連年有春、春來報喜的祝福。

Spring Blessings • New Year

The main visual design is based on the “1” and “8” in 2018.The two circles in the shape of the number 8 convey the full complete blessings of the Spring Festival.It also represents a new and “unlimited” year.Different layers and tones of red are displayed using the special technique of thermoprinting.The Chinese letter “春” (Spring) utilized an antique style font design The finishing touches create a joyous and festive atmosphere Symbolizing the blessings of the coming spring and the joy that it brings.

 

大恆法律事務所

LAW /企業識別設計/ Web

 

以神聖盾牌為主要的視覺基礎,融合品牌核心的I和A,象徵團隊永續經營,恆久堅立的公義精神,細心調校完美比例的歐文字體,傳遞出品牌卓越專業的服務特質,及細微入裡的剛柔兼具的法律技術,I的意象以細膩的線條表現法院裡的羅馬柱,象徵全方位專業的高度辯護能力和深厚的法學根基,正義盾牌的意象充分彰顯出堅實可靠,全力為企業,為客戶捍衛權益的使命與堅持。簡煉又沈穩的灰藍色調,融合雋永的金色,希望透過適切有差異化的設計,賦予視覺新的價值,而非只是視覺上華而不實的標新立異。

大恆 Law Firm

The holy shield serves as the main visual foundation and integrated with the core letters “I” and “A” of the brand, together they symbolize the team’s long-term commitment and long-standing spirit of justice. The fine-tuning of the proportion of the European characters conveys the brand’s outstanding professional quality service and its subtle interchange of rigid and flexible legal maneuvers. The letter “I” represent the high towering Roman columns inside the court, symbolizing the brand’s proficiency in legal defense and solid legal foundation. The image of the shield of justice demonstrates robust reliability, the passion and perseverance to defend the rights of the customer or the company. The calm grayish blue tone blends with the timeless gold color to create a distinctive visual perception of value, rather than just showy and flashy but without substance.

小日光

親子藝術空間整體品牌規劃/VI品牌識別設計

「小日光」親子藝術空間,品牌設計概念來自於,「窗」象徵每一個孩子都像是透明潔淨的窗,「光」引導及希望,光透進窗戶帶來期盼並引導成長,「房」加入屋頂的意象,代表溫馨明亮的空間,品牌為三者圖像構成,重要且缺一不可。

logo設計理念,面對面的微笑象徵親子,透過光的引導, 在這間溫馨的處所裡開心成長。而字形設計為活潑的筆畫架構,在「日」字加入窗的意象,並在中英文字都帶入光點的感覺,整體視覺活潑親切,注重主體比例避免複雜,提升專業質感。色彩規劃上以明亮的黃色象徵溫暖的光, 結合粉與藍,帶出品牌乾淨、明亮的感覺,以輔助色鈷藍為底時,加強凸顯主色。

“The Sunny House” is an art space design for parents and their children. This is the core concept of the brand. The visual element of “Window” symbolizes how every child is pure like a transparent window. The visual element of “Light” represents hope, just as light from the window brings hope for the future. Lastly, the element of “House”, in combination with roof as a visual element, represent the warmth and brightness in every space. The brand is built upon these three visual elements, each equally important and indispensable.

In the logo design concept, the face-to-face smiles symbolizes how parents and their children can, through guidance of light, grow together joyfully in this warm place.

The font is designed with lively strokes. The motif of windows is added to the Chinese letter “日”, bringing forth a sense of light and warmth. The overall visual pays attention to the proportion of the elements to avoid complexity and enhance the sense of professionalism.

In terms of color scheme, the bright yellow symbolizes the warm light, combined with pink and blue, bringing out the brand’s clean and bright feeling. The auxiliary colors of cobalt blue are used as the base, enhancing the main color scheme.

Reddot Award 2017

布拉谷企業-部落米包裝設計-獲得德國紅點設計獎-社會責任類

 

2017紅點傳達設計獎來自全球50個國家,超過8,000件作品共同角逐,很榮幸我們獲得紅點設計獎的殊榮。由布拉谷社會企業生產的產品-部落米,為提供原住民部落有更多的工作機會,廣銷原住民出產之農產品,並解決部落現有狀況,布拉谷企業創立了,期望透過社會企業的念,以商業模式解決社會問題,幫助當地農民,也同時幫助當地弱勢的孩子們。本著永續經營的理念,鼓勵擁有相同意象之部落小農簽訂契作,一同努力,且為提供消費者安心、安全、美味兼具的農產品,布拉谷企業用心挑選農家、嚴格把關農藥使用、堅持減少化學肥料。品牌標誌設計重新解構文字,並以原住民特有的編織特色來增添其獨特性,再局部延伸將山林與布農圖騰的三角元素和米字樣融入,充分表現出布農族獨樹一幟的傳統風格。整體視覺使用圓形,圓代表豐盛,圓滿之意,使用大自然色系與暖色調,象徵產品來自純淨、天然且無農藥的土地,以及台灣原住民溫暖、親切的人情味與用心耕種。另外,水彩插畫的手法,繪製布農族最具代表性的文化-八部合音,其代表意思為祈禱豐收,並加入布農族特有的畫曆元素,紀錄四季耕種事項與歡呼收割的過程。線條代表了層層雲朵,與下方山峰與稻田呼應,直接將畫面視覺帶入於稻米種植地-池上鄉。

The purpose of founding this brand is because of creating job opportunities for the aboriginals and offering safe, healthy and tasty crops without chemicals added. The brand solves society problems by business model which is exactly the same as the concept of social enterprise.Using the features of aborigines, weave, Gunther and mountain to the design.The text will be re-constructed using the weaving culture and colors to create a higher brand identity. And the triangular elements of the mountains combine with the Chinese letter for rice.It’s fully demonstrated the unique style of the Bunun tribe. The whole visual concepts uses natural colors which means the product is from pure, natural and no pesticides land. And warm colors indicates the friendliness of the indigenous Taiwanese .In addition, using watercolor illustration methods to sketch out the Bunun tribe’s most symbolic culture , Pasibutbut , which means prayer for the harvest.Moreover, the design includes the Bunun tribe’s drawn calendar, which records the four seasons of farming and the process of harvest. The design on the packaging represents the layer of clouds, which corresponds to the mountains and fields below the clouds bringing the visual focus onto Chishang village.

Notebook 2018 DIARY 手札

裝幀設計/平面設計

 

2018手札本 2018 Planner
限量精裝發行 Limited Edition

靈活 而無受限的書寫篇幅
一橫一豎 記下每個值得紀錄的時刻
每個計畫 每個好點子 每一個無限的可能
不再留白 就像下定決心 要更懂得好好生活
新的一年 你的理想生活進行式 從此開始
你是不是也有同樣的困擾,每一年購買手札的當下,
總對嶄新一年充滿喜悅和期望的計畫,
然而,整本印滿單一固定的日期格式,
突然一陣子忘了寫,又或沒有特別想記錄的事,
日子過了,好幾頁只能空在那,也不能再使用了 ,
心裡不禁覺得既浪費又可惜!

Flexible and unlimited writing space

With every stroke, record every moment worth mentioning

Every project, every good idea, every infinite possibility

Leaving no blanks. Set your determination to learn to live to your potential.

This New Year, your ideal lifestyle starts here

Ever year you face the same problem. Once you buy the yearlong planner,

You start making plans for the whole year, full of joy and anticipation.

However, in your planner, full of printed fixed dates,

You forget to write, or maybe there’s nothing in particular that comes to mind.

Day after day pass by, page after page left blank, all left unused and unless

All that’s left is a sense of regret and waste.

 

➜歷經130天的設計規劃和印製

130 days of design planning and printing
➜部分內頁蘊藏一句祝福的話語

Words of blessings interwoven within certain pages.
➜一本不受日期設限,卻能365天隨時想用都超好用的年度手札

Can be used any time, 365 days of the year, without being limited by the particular year or date.
➜我們希望讓筆下的日常書寫更自由、更不受拘束!

Our hope is that every word written is free and unrestrained!
➜可攤平使用

Can be laid completely flat on the table

 

□封面  Cover

□使用紙材|長瑩 Curious MATTER

Paper Material |CNJ Curious MATTER

□印刷方式|網印 pantone801c、白墨

Printing method | Screen Printing Pantone801c, White Ink

□扉頁|鑫天力-里紙炭(竹尾)

Pages |Shin Tien Li – Charcoal Paper (Bamboo End)

□內頁|東玖-再生元素

Inner Page| Dong Jiu – Recycled Material

□裝訂方式|裸背線膠裝 / 裝訂線染色 / 網版印刷

Binding Method | Coptic Binding / Color-Dyed Stiches / Screen Printing

 

羊灣

入圍金點設計獎 / 房地產整體廣告企劃 / 精裝本設計 / 廣告文案

 

Young One Villa -Design of the Instruction Manual

一座頂級集合別墅的建案規劃,環抱溪頭森林保護區4800坪幽竹森林,珍貴坐擁國家級自然風景,羊灣建設以單純少量的戶數,體現遠離塵囂,不必遠遊度假,完全擁抱大自然的個人森林Villa。全書冊的視覺設計上希望將這裡獨有的四季晨昏、生態景觀及生活意境,解構後透過寫實的素描插畫筆觸,巧妙融入充滿設計感的線條意象、如雲光暈的圖層之中,重新詮釋專屬這裡如同人間天境,依循季節變化的散步地圖與生活風景。一翻頁即見鑽石般的意象彰顯珍貴價值,多重切割的幾何圖、建材質地色塊,象徵建築空間、生活容器,交融著這裡最具代表性的景觀:高海拔雲霧、銀杏、螢火蟲、星空;星光熠熠融入高腳杯的意象,彰顯私人迎賓Villa的氣韻品味,並在景觀攝影圖裡透過許多虛實穿梭的線條一再地傳達建案的核心精神「建築為衣、自然環境為體,空間真實與自然共存融合」的概念,翻冊閱覽的過程中,展現漸進的設計層次及氛圍營造,讓人宛如真實步入場域之中,坐臥在這座專屬自己的森林Villa。

In order to have a quiet and high quality resort, Young One Construction Corp. builds a villa that contains few households to show a high quality of villa of construction planning. This villa is surrounded by the National scenic area, Xitou forest reserve of 13223.2m², which means you don’t have to go to a far way but you can totally enjoy the nature bathing in this villa.

The visual design of the manual uses the unique characteristics of four seasons as the elements. While turning the page, the geometric figures, the color and material of the construction which symbolize the space of the construction and the life, combine the most representative landscapes: Mist in the high altitude, ginkgo, firebug, and the sky full with stars.

The star light blends into the goblet, showing the characteristic of the private villa. Furthermore, by the real and unreal lines in the landscape photography, it also conveys the central spirit of this construction project: construction as the clothes, nature as the body and the space immerse into the nature. When reading the manual, it seems you are the one who is in the villa, and enjoy all the things around you.

LIGFE 立格扉

家飾品牌VIS品牌識別設計 / 網頁 / 氣氛攝影

 

以LIGFE中「L」作為LOGO透視架構,硬挺垂直的線條不只展現品牌創新結構和運用材質上的專業精神,同時亦建立空間與收納的意象,產生從門外觀看空間的視角,進而將立格扉的概念融入其中,立——立方 ; 格——收納 ; 扉——窗戶與透光,交織成一個生活的器皿、一種生活的態度。

中英文標準字體設計,與LOGO融合出一致的視覺風格,簡練純粹的線條,傳遞品牌嚴謹打造堅實品質的意念,並在字間隱藏收納的含義,使整體視覺統合並走出嶄新獨特的風格。

在色彩應用上,深灰色的標準字體呼應「立格扉」以鐵件做為產品架構的製研根基。樸質的木褐色傳達產品結合木質溫潤的觸感,更貼近居家生活的溫暖舒適。清新自然的主色調—青綠色,如同綠意和陽光入室般,象徵產品為居家收納創造最舒服的生活風景,在收納取捨之間帶來感官的清流、心靈的愉悅。

Using LIGFE’s “L” as the logo’s visual structure, the rigid vertical lines not only demonstrate the brand’s innovation and professionalism in architectural design, but also create the concept of space and storage. The design brings a different perspective to how we view space, combining all the elements of the Chinese letters of the LIGFE brand (立格扉): 立 expressing symmetry, 格 representing compartments, and 扉 meaning window. Interwoven, these elements become a new gateway to a new attitude to life.

Designed with standard Chinese and English fonts and fused with the logo to bring a consistent visual style, with concise and pure lines, reflecting the brand’s rigorous commitment to quality. And within the words are hidden the implication of storage, merging the overall design into a new unique style.

In terms of the color schemes, the dark gray color and the standardized fonts echo the LIGFE brand’s use of steel frames as the structural framework for all its products. The simple wood color conveys the product’s warmth and comfort, bringing us ever closer to feeling of being home. The fresh natural main colors of greenish blue, resemble the nature and sunlight, symbolizing how the brand brings a sense of comfort into daily life, gives births out a feeling of purity and deep pleasure.

www.ligfe.com


豐食祭

蘿蔔糕VI品牌識別設計 / 品牌識別改造案 / 包裝設計 / 網頁設計

 

菜頭粿,對於台灣傳統記憶來說是過新年時,阿嬤灶腳飄香的年味,也是特定節日祭祀時,餐桌上才會出現的道地風味。「豐食祭」以豐衣足食的精神,連結台灣傳統生活文化的記憶,選用台灣產地直送的白蘿蔔,純米成分,堅持手作,延續古早蘿蔔糕的精髓,每一口都吃得到真材實料的蘿蔔香和米香。

長久以來「豐食祭」一步一腳印在全台灣傳統菜市場一攤攤叫賣販售,逐漸在市場界建立起口碑,甚至將「專注做好每一塊蘿蔔糕」作為一生重要的志業。這次希望透過品牌整體識別的重新建立,優化整體視覺印象,同時拓展行銷市場。在品牌主識別設計上,透過蘿蔔粿剛出爐切塊的切割線條,轉化成「粿」字的意象,圖象又兼具字義的手法,增強人們的視覺記憶,象徵手作也傳遞出類東方花窗的風格,呼應台灣傳統粿食的文化氣息。

標準字則以傳統書法字表現手感和古早味的氣息,希望傳遞穩重、真樸、專業卻不刻板的印象,標準色則以金色、磚紅色、米色、黑色為主,象徵新鮮食材的本質、年節、火侯、專注的職人精神,烘托出台灣傳統蘿蔔粿的溫度,同時兼具中高端品牌的質感和細膩度,同時我們也為品牌企畫一系列的形象攝影,強化「豐食祭」品牌核心作粿職人的嚴謹態度,透過最家常的料理方式,希望將創始人對蘿蔔糕用心究極的精神,及這份堅持道地實在的無比美味讓更多人看見。

 

The white radish cake represents a unique memory in traditional Chinese culture: both during Chinese New Year with the fragrance from the stove as grandma is preparing the food overwhelms the room, as well as being a key local dish during important festivals, especially when paying respect to the ancestors.

Inspired by the concept of abundance, ” Fong Shi Ji” conjoins the memories of Taiwanese traditional culture. Choosing amongst the local produced radish cakes, hand-made out of pure rice, to preserve the essence of traditional radish cake cuisine. With each and every bite you can taste the purity in the ingredients and the fragrance of the rice in the radish cake.

Since long ago, “Fong Shi Ji” has been selling in the traditional Taiwanese markets, gradually establishing a reputation, making their motto of “making every radish cake perfect” the center of their business. This time around, we hope to re-establish the overall brand recognition by optimizing the overall visual impression and expand beyond the current market.

In terms of brand recognition, the logo uses the concept of freshly cut-lines of the radish cake to cut out the lines resembling the Chinese character “粿” (Rice Cake). Thus, enhancing the viewer’s visual memory, while at the same time conveying the values of being a hand-made product with a combination of the latticed window design to fully echo the Taiwanese traditional rice cake cuisine culture.

The font uses traditional Chinese calligraphy to express the serenity, simplicity and professionality of this traditional cuisine, yet showing that it is not old-fashioned. The main color scheme utilizes gold, brick red, beige and black symbolizing the essence of the fresh ingredients, the annual festivities, the culinary flame, and the dedicated staff. Together, the colors draw out the warmth of Taiwan’s traditional radish cakes and at the same time display the detail and sophistication of high-end brands.

We have also planned for a series of photoshoots to strengthen the “Feng Shi Ji” core brand’s commitment to precision in the creation of the cuisine. Furthermore, through the display of home-cooking methods convey the founder’s profound devotion to radish cakes, so that all can experience the authenticity and delicacy of the brand.

老鍋農莊

網頁整體視覺設計 / 廣告文案 / 商業攝影

探究為走入農莊的第一步,集百年米食、在地生態文化與教育為一體的「老鍋農莊」。

在品牌網頁設計部分,延續原有的舊風格,內容從探索的角度出發,從新竹為風的故鄉到農莊的歷史背景,百年米粉、生態教育、文化之旅逐一呈現,排版上運用許多手繪的小插圖,讓整體網頁更充滿豐富的故事性。而在色彩選擇上也使用與米粉相呼應的米色、咖啡色系配色,朔造古早味的質感氛圍又帶點濃厚的人情味。

「老鍋農莊」不僅為傳承百年米粉的好滋味,亦是多方角度呈現休閒農莊美好一面,從保護土地的初心出發,推廣生態與文化為輔,珍視台灣米粉產業。

As you take your first step into the “Old Pot Farm”, you will encounter years of rice cuisine, a local eco-culture, and a learning atmosphere.

In terms of the brand’s web design, it continues with the original style, however, adding an element of exploration into the content. The focus starts with the farm’s origin in the hometown of Hsinchu to its current locale, with it, all the years of rice noodle cultivation, ecological education, all as a cultural journey presented one by one. The overall webpage full of hand-painted vignettes enriching the page with a sense of story.

In terms of color selection, beige and brown were selected as they resemble the colors of rice noodles, further bringing out the traditional flavors from childhood and the warm feeling of familiarity.

Not only has “Old Pot Farm” inherited years of excellent tasting rice noodles, but through multiple perspectives, exhibited the beauty of the farmlands. At the heart of it all, a genuine desire to preserve the fields, promoting ecology and culture, and treasuring Taiwan’s rice noodle industry.

旺福

在地人的茶館/中式茶館vi識別系統規劃設計

「旺福」以在地人的茶館wonder life作為品牌識別口號,搭配復古熱情的深紅色,字型設計以渾圓大器的字體結構,橫劃左上角揚起的斜角象徵火(旺)的意象,圓融的福字象徵飽滿豐收。

整體logo外框結合台灣早期每戶人家門外的傳統窗花意象,並加入復古感旗幟,象徵著旺福所傳達出的懷舊感與家的氛圍。

輔助圖形配色來自於家的溫暖滋味與五零年代的美好記憶,以絹印的質感呈現古早味插畫,傳達出家的溫暖及台灣早期懷舊的感覺。

有多久沒有好好的坐下來品嚐一杯濃郁香甜的純粹好茶了呢?

一壺沉香好茶、一份精緻餐點,勾起人們心裡最底層的好滋味,品牌融合復古50年代及在地家鄉人情味,品嚐美食之餘享生活佐茶時光。

The “Wonder Life” tea house uses the phrase “wonder life” as its slogan in combination with an old-fashioned dark red as its color scheme. The font design is built mainly on large round contour shapes. On the Chinese letter “旺” the upper left edge slightly curves up as if on fire, while the fullness of the Chinese letter “福“ represents blessed harvest.

The overall logo frame combines the traditional window imagery of each household in Taiwan’s early days, and adds an antique-style banner, symbolizing the nostalgia and feeling of home conveyed in Wonder Life.

The matching auxiliary graphics focus on the warm sensation of home and the memories of the 50s, including the use of old-fashioned traditional cuisine into the illustrations, to convey the warmth of family and a sense of nostalgia of early Taiwan.

When was the last time you sat down to taste a cup of rich pure tea? A pot of rich quality tea with a fine meal evoke the best from the bottom of people’s hearts. The brand blends elements of the 1950s, restoring the taste of home, and renewing a moment to enjoy the food and tea.

早稻溫度咖啡

Coffee  /咖啡品牌VIS識別設計

 

如果,烹調不只是為了品嘗美好的飲食,有沒有可能也烹調出一種生活的味道,讓人有時間就會忍不住想走進那樣空間,找一個最喜歡的位子,坐下享受空間裡瀰漫的美味溫度,不論是獨處的恬靜,又或三五人相聚的歡愉。

嚴選食材最自然的本質,用心看待每一款私房料理,期盼讓消費者不只是「找到」享受好食的滋味,也「找到」味蕾感官最舒適的生活角度。這是「早稻」創立的初心,也是設計這個品牌形象時,我們期望體現的氛圍。

字體設定為偏明朝字體的人文簡樸,定義日式職人般對手作料理的專業精神和穩紮實在。LOGO以金色為標準色,兼具樸實與經典,融合「日光」、「水」、「沃土」、「稻米」等元素,象徵充滿朝氣的日子、美好時光,更帶出了「早稻」一頓好食飲,餐食裡選自豐沃大地孕育的新鮮食材烹飪,稻米的意象呼應品牌名,也隱喻著稻穗越飽滿卻越謙卑的精神,留白的空間則傳遞日式究極的純粹和理想精神。

輔助色彩拉出了四個大地色系的內斂色彩,不只是呼應「日光」、「水」、「沃土」、「稻米」,也象徵「新鮮」、「溫度」、「純淨」、「咖啡香」。

輔助視覺圖示特別繪製一座簡約溫馨的建築意象,能給予觀者更多對美好食作的想像空間,在建築裡為你準備一餐好食、一種放慢腳步好好生活的況味,你可以靜靜品嚐食味之美,感受職人之魂。

What if cooking were not only for the sake of enjoying good food? Would it be possible to create a taste of life so irresistible, that anyone nearby could not resist but to walk in, find a seat, and enjoy the pervasive aroma and warmth. It doesn’t matter if you’re by yourself or perhaps it’s with a joyful gather of three to five people.

We rigorously select the most organic and fresh ingredients and each dish is carefully attended to. We hope consumers will not only “find” the taste of good food, but also “find” the best place to enjoy the flavor. This is at the core of “Find Cafe” and is the atmosphere we hope the brand image will embody.

The font is set to be simple and straightforward. It defines the professionalism and solidity of Japanese businessmen have towards cuisine. The logo uses gold as the standard color, combining simplicity and splendor, and blending elements such as “sunshine”, “water”, “fertile soil” and “wheat”. Together, these elements symbolize the vigor and life in every meal in “Find Cafe” and their richness and freshness in every ingredient. The image of sheaves of wheat echo the Chinese letter “稻”, which means rice, in the brand name “早稻”. It resembles humility, just like the sheaves bend over when the wheat on top becomes too heavy. The white space resembles the Japanese idealism and purity.

Auxiliary colors focus on four earth tones, echoing not just the “sunshine,” “water,” “fertile soil,” and “wheat,” but also “freshness” “warmth,” “purity,” and “coffee’s fragrance”.

The auxiliary visuals of a simple and warm architectural image give the viewers more room to imagine the gourmet food. Through the visuals, you can delight in a good meal, slow down and enjoy life. Gently relish the taste the beauty and feel the spirit of the Shokunin.

 

雲嶺鮮雞

禮盒包裝設計/品牌識別設計改造

 

來自雲林的領先土雞,從育種、飼養、電宰、加工層層控管,替消費者嚴格把關。擁有自家經營數十年的土雞飼養場,小雞階段就用心給予優質的飼料和生長環境,長久以來主打天然、健康、美味,是一個具備豐富飼養經驗、對品質嚴格堅持的在地品牌。近年來因品牌包裝行銷推廣上,面臨品牌識別過於複雜、難以靈活運用,及識別性不高的問題,希望重新詮釋品牌精神,重新設計優化logo。進而延伸設計,推行一款嶄新形象的品牌年節禮盒。

在logo設計發想上,排開原有繁複的山嶺和景色元素,以品牌堅持育種的紅羽土雞特徵為主軸,特別著墨勾勒出雞冠、雞尾、羽毛流線的特徵,讓識別簡化更彰顯品牌特色,羽毛的表現上融合滴滴純粹的語彙,傳達品牌主力產品——雞精的意涵,整體結合拓印手感的紋理,讓logo多了本土、質樸的溫度,標準字設計則以粗細有致的明體表現人文、偏手寫但不失專業穩重的設計主軸,字體局部巧妙融入雲朵、山嶺、雞腳的線條,呼應品牌價值,同時不流於格局太小、可愛或過於手感。土雞活力奔跑在山嶺雲霧之間的意象,如同徽章認證、又像在鍋內燉熬的設計意涵,則透過輔助線條的方式,讓品牌識別有了更活潑靈活的延伸應用。提升品牌形象和質感、卻不過於高貴有距離,保有鄉土在地意涵又不失贈禮喜氣的禮盒,是品牌識別優化後首推禮盒設計的主要訴求。設計構思以大塊面、幾何且不規則線條和色塊表現雲嶺場景,手撕邊線般的色塊處理,烘托在地鄉土的質樸,色塊有疏有密的構圖意境,透過象徵土雞和大地的暖色調搭配,讓整體視覺更增添細膩度。袖套的設計以燙金表現logo,提升禮盒的層次和質感,未來更可以因應不同節慶主題,改變袖套的設計樣式,讓禮盒在既有形象中有更豐富的變化性。

 

The organic chickens from Yunlin has been carefully monitored for high quality and safety for each and every consumer, from breeding, feeding, slaughtering, to processing. The organic chicken farm has been in operation for decades, and from the very beginning, the small chick is given dedicated attention with high-quality food and excellent living conditions. With a focus on natural, healthy and delicious food, this local brand is built upon a rich history of chicken breeding and a commitment to strict quality control. In recent years, there have been problems in the area of promotion for the brand. The brand image was too complicated, difficult to use, inflexible, and didn’t stand out. For that reason, we hope to reimagine the brand and redesign the logo and then extend that design to implement it into the New Year’s gift box.

For the creation of the logo design, we removed the original convoluted design elements, including the mountains and scenery, and focused rather on the brand’s competitive advantage, which is the red-feathered chicken. The design intentionally outlines the crest, the tail and the feathers to clearly highlight the brand features. The feathers are shaped in form of water drops to represent the brand’s core product: the chicken essence. Moreover, the design has a rubbing print texture to give the logo a more warm, humble, and rustic feel.The font design uses the Chinese Ming font to give a more folk feeling, as it has the appearance of being hand-written, while not losing its sense of professionalism. Additionally, the design ingeniously integrates into the font elements of the clouds, mountains, and chicken feet into its contour, echoing the inherent brand value without making the design feel too childish, careless, or amateurish.Auxiliary contour lines are used to create the imagery of the chicken as if running between the mountains and the clouds, while also giving the impression of a emblem as if a certification stamp, while also creating the suggestive image of the chicken stew in a pot, thus adding a greater vitality and flexibility to the overall brand image for further application.In this manner, enhancing the brand’s image and class, while at the same time not making it too distant from the consumer. Thus, achieving the goal of redesigning the brand recognition, which was to retain the indigenous and local feel of the brand, while still emphasizing the cheerfulness and joy of a gift box.The design concept uses geometric shapes, irregular line patterns and color blocks to comprise the local scenery. The outline edges of the color blocks are design to appear as if torn by hand, thus giving a more rustic feel to it. These blocks are dispersed, some in tight composition, some spread out, and in combination with warm colors symbolizing the chicken and the land, together they provide the final touch to the overall visual.The packaging sleeves are designed with a gold stamped logo to enhance the quality of the gift box. In the future, the design of the sleeves can be adjusted according to themes of particular festivals, giving the gift box variety in its design.

春花秋實

/海鮮/和牛/鍋物-頂級火鍋/VIS品牌識別設計/空間設計

Award/TINTA 餐飲空間新秀獎/中國國際建築裝飾之餐飲空間類最具原創設計」/金棠獎年度最佳作品

 

鮮嫩彈牙的肉質,伴隨淡淡的深海鹹味,彷彿身處海上餐廳,美味在齒間跳動,食材的鮮甜原味也在口中逐漸蔓延。春花秋實秉持對餐飲服務的熱忱與多年的實務經驗,提供消費者以高貴不貴的價格,享受高品質且安心健康的海味食光,掀起消費者味蕾新感受。

品牌名稱中的字首「春」為創意主軸,以水墨筆法繪製圓弧狀象徵鍋物,現代簡約的線條解構與濃厚的書法中文字體結合,並將春花秋實中的英文縮寫C.H.Q.S,其字母筆畫隱藏於logo之中,使品牌具有獨特的解讀性,充分表達出東方鍋物文化的意涵。而右上方的英文字,則代表該品牌的讀音,讓品牌更具國際化。

色彩概念代表著品牌精神,藍色象徵新鮮海產,為飽享海味的饗宴;金色象徵精緻高貴,為細膩尊榮的款待;黑色象徵嚴謹真樸,為究極新鮮的堅持。主要輔助視覺以新鮮現撈的海產,用水墨拓印手法呈現,與品牌識別上的書法字體呼應,銓釋品牌對於頂尖新鮮食材的嚴格要求。另外,以鍋底形狀簡化為一個圓和把手,與不同的海洋波形與日式圖紋結合,象徵以鍋物料理為特色的核心。濃烈的水墨拓印搭配現代簡約的幾何線條,融合具象的海鮮食材與虛實之間的波浪,彰顯日式鍋物品牌其真樸、人文、極致風雅的風格與氣度。

Fresh delicate meat which accompany with taste of the sea, it is just like you are in the restaurant which nearby the sea when having meals. CCHS insists on giving the best service to customers with passions and honest attitude. They offer a reasonable price, high quality and health food.

The first word “Spring” in the brand is the foundational concept, the arc-shaped figure is drawn with a Chinese ink wash style to symbolize a pot. Combining simplistic linear design and Chinese calligraphy to create the words.

Furthermore, we have hidden the English abbreviation of Chinese word, which is CHQS, into the logo creating a uniqueness in the brand to fully express oriental pot culture. The English words on the upper right represent the pronunciation of the brand’s name, making the brand more international. The color concept indicates spirit of brand. Blue is freshness, means feast of sea. Gold is nobility, means hospitality of the highest honor. Black is simplicity ,means persistence in freshness. The ink printmaking conveys the sensation of freshness in seafood corresponding to the calligraphy of the brand. In this manner, we show the brand’s commitment to freshness of ingredients.

In additions, the pot shape has been simplified to a semicircle with handles combined with wave shapes and Japanese-style patterns to symbolize the characteristics of the ingredients in the pot. The dense ink printmaking combined with geometric shapes and waves elements illustrate the Japanese pot’s simplicity, sincerity, elegance, and style.

 

希望能創造一個秘境,領我們離開喧囂,並在山谷裡忘我地饗食人生。

[崖穴]
從山壁進入崖穴,中介空間中運用天花造型、方、圓錯層的牆面,創造出豁然開朗的用餐秘境。

[秘林]
室內元素中,利用此起彼落的黑管燈、樹影般的孔洞屏風,營造出有如如林中饗食之景象,在之間穿過一條白沙溪流,溪流裡有著切片式的假石,呼應著有如水墨畫的包廂牆面,彷彿置身在湖光山色的風景中。

[洞視]
在包廂透過有如夢境般的漸層圓洞,安靜地出現枯枝造景,又隱約的出現動態地人影交會,人與景成為空間中最美的一幅畫。

[遠山]
室外立面運用實木與鐵網折板虛實交錯,創造出曲折山壁,在這山壁之中,出現有如進入秘境的圓洞,引領入室。

| 主要材料 |
玻璃貼UV白墨輸出、仿水泥塗料、七夾角料、鐵件、運輸帶、苔癬、自然面石頭、九芎木枯枝、白砂。

UNLOCK ICELAND

島語覓密/ 冰島私旅整體品牌規劃 / VI品牌識別設計

UNLOCK ICELAND 島語覓密

是一名旅居冰島的台灣人所經營的私旅,分享關於冰島的美好事,生活哲學、文化、透過深度旅行,替冰島旅人實現冰島夢。

我們將品牌取名叫:『島語覓密』。透過UNLOCK ICELAND 文字的堆疊、話語的傳遞,不僅能夠幫助你想像冰島的純淨、詩意、寧靜與荒涼,也讓這裡最深層的人事時地物通通毫無保留地讓你知道。藉由知性、感性的旅行,帶你深入在地的冰島風景,在這座島嶼一起尋覓屬於你的私房軌跡,尋找那份心目中的無可取代。

視覺設計以層疊的書頁作為主視覺,彎曲翻飛的意象代表文字的堆疊累積與大自然間流動的氣息,如同冰島綿延的山峰與崎嶇地貌。左上角的星光象徵著北極針,引導旅人深刻體驗冰島的美好事。英語標準字的設計,特別將N上下顛倒,帶出翻轉冰島的意味。如 UNLOCK ICELAND 帶你進行的,是一場顛覆想像、令人怦然心動的旅程。輔助圖形|個別象徵-漸變的圖形象徵,總是帶給不同驚喜的冰島。圓球體代表冰島像是一個奇幻的星球,層疊的三角曲型代表冰島特色地形,星辰弧線象徵耀眼的星空、明亮的光、旅人們心裡的期待。

冰島人對於冰淇淋有著一種莫名的熱愛與堅持,尤其在晝短夜長的寒冷冬夜,在心靈上更具某種程度的慰藉作用。因此在色彩規劃方面,選用天藍色與粉色相互搭配,營造出吃冰淇淋的療癒感,希望透過顏色讓人感受到冰島的幸福哲學。

品牌標語:You’re Bound to Find More.
「你的發現肯定會超乎預期。」透過 UNLOCK ICELAND 的導覽,你可以從中得到意想不到的收穫。Find More 兩字用得有點曖昧,刻意不去強調會尋覓到什麼,營造出更多的想像空間與期待感。也許會是一份驚喜、也許會是一陣靈感、也有可能會是一段深刻美好。

更了解 UNLOCK ICELAND
https://unlock-iceland.com/about-me/

Run by a Taiwanese owner living in Iceland, UNLOCK ICELAND is a private tour company aiming to share the wonders of Iceland, its philosophy of life, culture, taking travelers deep into the treasures of Iceland so they can fulfill their innermost ambitions.

We named the brand: “UNLOCK ICELAND”. Through arrangement of the letters of UNLOCK ICELAND and its subtle meaning, you cannot help but imagine the purity, poetry, tranquility and quietness of Iceland, while at the same time feel as if all the deepest secrets of the land are being unlocked to you.

It is an intellectual and emotional journey, taking you deep into the Icelandic landscape, to find a private place of your own, creating for you an irreplaceable memory.

The visual design uses layers of pages as the main concept, with the curves and contours representing nature and its natural flow as well as Iceland’s rolling peaks and rugged terrain. The starlight in the upper left corner symbolizes the Arctic compass, guiding travelers to experience the full beauty of Iceland. The design of the English font flips the letter “N” vertically, symbolizing how Iceland will be a life-turning experience. So likewise, UNLOCK ICELAND will take you on a journey that will captivate your imagination and stir your heart.

Auxiliary Graphics | Individualized Symbols – Gradient graphics represent the different surprises Iceland will bring, with the circles representing Iceland as a fantasy planet, and the triangles representing its terrain. The arcs symbolize the dazzling sky, the bright lights, and the expectation of every travelers.

Icelanders have an inexplicable love and passion for ice cream, especially in the cold winter nights, as if it were to give a certain degree of comfort to the mind. Therefore, in terms of color schemes, the combination of sky blue and pink are used to create that healing sensation when eating ice cream, and hopefully through the colors, people can feel the philosophy of joy behind Iceland.

Brand Slogan: You’re Bound to Find More.

“Whatever you discover will exceed your expectations.” Through the UNLOCK ICELAND tour, you will gain more than you imagine. The words “Find More” in the slogan have a subtle implication. It deliberately does not emphasize what it is you will find, making space for the imagination and feeding your anticipation. Maybe it will be a surprise, maybe it is a burst of inspiration, and perhaps it will be a profound and beautiful moment.

一樂

日式整體 . 骨盤 . 身心 . 根本 / VIS企業識別系統設計  /  空間設計

 

日式按摩整體品牌規劃設計。品牌色彩計畫,選用象徵溫和與安閒的墨綠色,代表提供舒適、能恢復疲勞的環境。沉穩的香檳色則象徵現代與質感意義,顧客享受到最尊貴的服務品質。品牌識別logo,以肌外膜的橫切剖面的形狀作為輪廓,主要作用為包裹骨骼與肌肉,呼應業者希望藉由全方位的按摩療程,幫助身體從根本處全然的恢復。

此外,外框與主視覺骨骼交錯的模樣,與按摩後達至緩解的肌理線條結合,傳達出品牌放鬆舒緩的精神,並以極簡的線條設計出花窗的樣貌,呈現日式獨有的風格。輔助圖形的元素設計,使識別系統具完整系列性。其靈感來自於肌肉纖維的組成,表現出緊繃或緩解的狀態。與肌肉實際色彩相近,生動的表現手法,讓消費者的肌群感到無比地輕鬆。墨綠的幾何色塊,則表現出肢體調整前支架鬆散的狀態,與回歸最佳舒適的位置,完整識別系統設計,充分展現出別於一般大眾對於按摩店的印象。

在現代建築骨架中包覆日式傳統風格,以【竹、石、紙、木】的元素相互組成,空間氛圍訴求 舒適、調和、放鬆室內使用了許多木板雕刻,並將日本【家徽】文化融入空間內。不做過多的隔間,改以軟性活動竹簾作為視覺區,若隱若現更能突顯茶道是日本文化不可或缺的一部分,更代表了日式生活哲學,因此在各樓層都設計不同的品茗空間。入口及戶外空間以原木的元素,增添日式空間的自然質感搭配乾景及石燈,引領我們進入一個身心靈的世外桃源。

 

The color scheme for the brand is built on a choice of mild and dark green to symbolize an atmosphere of comfort and recovery from fatigue.The calm champagne color symbolizes modernity and class, further demonstrating the commitment to provide the most distinguished service so customers may enjoy the highest qualityThe brand recognition logo utilizes the cross-section of the epimysium, whose main role is to wrap the bones and muscle, as the contour in response to the brand’s aspiration to provide a full range of massage therapy to help the body into full recovery.

In addition, the interlocking of the frame and the skeleton visual combined with the contour of the relaxed muscle after a massage convey the brand’s core values of relaxation and peacefulness. Furthermore, the minimalist lines draw out the design of a rosette to highlight the brand’s unique Japanese background.

The auxiliary graphics make the brand recognition schema complete.Its inspiration comes from the composition of muscle fibers, showing both the state of tension and ease.The colors are chosen in proximity to the actual colors of the muscle to create the sensation of relaxation for the customer. The use of dark green geometric blocks represent the state of of the body before the adjustment and the restoration from that state into a more comfortable one in order to fully complete the brand’s design, further portraying a different perception of the general public’s impression of massage spas.

極撰

綠建材品牌 /型錄設計 /VIS品牌識別設計

 

當環保節能成為全球當前重視的課題,盛裝生活中一切的容器「建築」及建築內⼀切建材元素的節能性,也成為都市人對理想⽣活空間的追求。極撰起緣於⼀個家的故事,因為裝璜新家的過程中深入研究綠建材、居家節能設備,⼀邊發覺綠建材對於現代⼈生活及我們⽣活環境的重要性,才毅然決然投入這個產業。

在品牌VI的規劃中,先思考綠建材涉及的產品⾯,從極撰的主軸產品包含「照明」、「空 間」、「空調」、「水質」等,拉出了四個象徵性的圖像設計,並分別賦予代表性的鮮明⾊彩,進⽽延伸設計出既可以是品牌識別,⼜又能化為輔助圖形靈活編排在整體識別應⽤用系統上, 烘托出⼀種簡練清爽卻帶有溫度的氛圍。

⾊彩規劃上採⽤清爽、偏自然同時飽和的色調為主,結合品牌主色「藍綠色」象徵⼀切⾃然的根本。

品牌參展的年度型錄設計也採⽤清爽、乾淨、簡練的編排風格,留⽩和⼤⾯圖片, 融合⼩⾯積的設計巧思、著重字體編排的協調性,希望讓視覺呈現回歸到以產品為主題,⽽產品的攝影調性也趨向簡單,讓翻閱者更能清楚感受到建材的本質,並透過整體選⽤的紙材: 環保尼斯紙,模造紙紋的觸感,加上剛好的吸墨性和顯⾊性,結合騎⾺釘裝訂⽅式、局部後加⼯打凸為視覺層次加分,讓整本型錄在顯現質感的同時,不流於刻板、冰冷,⽽是更貼近綠建材要帶給⼈空間⽣活:低負擔、友善循環、舒活自在、珍視環境的精神。

With the environmental and energy conservation trend taking over all aspects of urban life, including living space and all elements and materials involved, more and more city-dwellers have begun to pursue this kind of lifestyle. The story behind this company began with a simple house. During the installment of the new home, the owner began to research eco-friendly material and energy-saving equipment and realized the importance of eco-friendly material in the modern lives of people and thus began investing into this industry.

In the planning for the brand’s VI, the first thing was to consider the materials in green architecture, from which were derived four main elements: “lighting”, “space”, “air conditioning”, and “water quality”. These four design elements combined with vivid colors can be extended into the brand recognition design as well as auxiliary graphics, creatively arranged and mixed to bring out a modest, invigorating, yet heartfelt atmosphere.

The color scheme is based on natural, refreshing and saturated colors to match the brand’s main color of “blue and green”, fully symbolizing the essence of nature.

The brand’s annual catalogue design for the exhibition also adopts a refreshing, clean and concise layout style, with large whitespace and full-picture displays in combination with detail designs and ingenious font arrangement, still placing the overall emphasis on the product. Moreover, the photography of the product leans toward a minimalistic style, so the viewer can clearly comprehend the building materials. The selection of the paper material for the catalogue is a rich eco-friendly paper, with unique texture, excellent ink absorption and high-resolution color rendering. In combination with the saddle-stich binding and post-processing work to create a layered visual, the overall design has a stylish, graceful flow to it, yet at the same time without being rigid and distant. Together, these elements represent the eco-friendly lifestyle and living space, which is characterized by lightheartedness, comfort, hospitality, and a deep appreciation of nature.

WANG PROJECT

品牌logo設計 / 包裝整體企劃設計 / 高分子去污慕斯( 外銷加拿大 )

這是一款去污力強的慕斯,Logo設計以黑體呈現穩重與專業感營造品牌形象,減少筆畫的設計傳達品牌除去污漬的核心價值。識別配色以紅色為主,無彩色做輔助色,柔和化大面積紅色產生的視覺衝擊,讓視覺更乾淨,達到視覺平衡。

包裝設計以清潔性為主,將清潔的過程轉換成色票,從重色慢慢變成淺色,象徵品牌的去污力強,搭配引號加強品牌的特殊性,讓整體視覺跳脫傳統包裝。內文產品特色加上簡單icon為使消費者更易閱讀,使用方法將阿拉伯數字改家圓點,讓整體視覺更加簡潔乾淨。

This is a cleaner foam in the form of mousse. The logo design uses solid Hei Ti font to bring out the brand’s sense of professionalism, while reducing strokes in the font to convey the brand’s core value of removing stains.

The color scheme uses red as its focus with achromatic color as auxiliary to balance out the red color, thus creating a cleaner look and visual balance.

The packaging design focuses on the concept of cleanliness, especially conveying the process of cleansing through its color design. The color design has an intentional gradient effect from dark to light colors, highlighting the strength of the detergent. Thus, to achieve the goal of thinking outside the box, the packaging design uses Chinese quotation marks to further strengthen the brand’s uniqueness.

The product instructions are labelled with icons and Arabic numbers to make the instructions visually simple and clean.

貓頭鷹藥局

Branding /  藥局品牌識別設計 /  指標系統設計/  空間規劃

 

你對藥局的傳統印象是什麼呢?當藥局不再只是提供藥物販售、診所、醫院的處方籤,而是致力於深入在地居民的生活保健需要,提供更多貼心的諮詢和服務,改變過去給人充滿藥味和冰冷空間的印象,充滿了親切和溫度,實際上對於一般大眾反映出的消費意願,相對產生了更多的可能。

「貓頭鷹藥局」就是一家嶄新概念的社區藥局,因為偏鄉人口外移嚴重,期盼能在非主要城市紮根,不只為鄉鎮地區的居民帶來專業完善的藥物諮詢、長青族的保健、養生資訊分享,讓偏鄉醫療資源較缺乏的銀髮長輩們,就像多了一個親切的好鄰居,提供安心便利取得慢性處方籤,甚至享有送藥到府的貼心服務。

貓頭鷹藥局的視覺定位,是希望突破傳統,並且在純樸的鄉鎮上無論各個年齡層經過都能產生一目了然的記憶點,即使年紀較大的長輩經過也能從識別上清楚知道這是一家藥局。

透過「貓頭鷹」與「藥丸」意象的巧妙結合,簡單而有力,一眼就能輕易辨識,在色彩計畫上也企圖突破一般藥局的色系表現,更溫暖、繽紛、活潑,同時呼應貓頭鷹藥局多元而周全的服務。

圓潤的icon式輔助圖形,充分展現整個品牌的核心元素,清楚卻靈活而不呆板的傳遞出品牌之特色與專業性,無論是輔助色的規劃又或輔助圖形的編排設計,應用在空間上的識別又或平面上的視覺形項建立,都展現了專業且鮮明的能量。

What is your traditional impression of a pharmacy? What if the pharmacy doesn’t just sell over-the-counter drugs and meet the prescriptions from clinics and hospitals, but rather, is fully committed to meeting the deeper health needs of the customer, providing insightful counseling and services. What if we can change the traditional perception of a pharmacy, the stereotype that it is distant and full of the stench of medicinal, and rather create a space of intimacy and warmth, actually increasing a consumer’s desire to walk in, creating new possibilities.

“Dr. Health” is that brand-new community pharmacy. With a shift in population into the urban cities, the goal is to take root into non-primary cities, providing professional and comprehensive drug consultation and health care for the residents of the township, sharing health information, and providing for the elderly. Furthermore, the hope is that just like a caring neighbor, we want to provide the elderly, who lack medical resources, a place where they can safely and conveniently obtain their prescriptions, and even enjoy the exclusive service of having those prescriptions delivered to the door.

The goal of the visual brand design for Dr. Health is to break through the traditional pharmaceutical image to stand out in every town, become a clear landmark. Furthermore, the design has to transcend age and generational gaps, so that even the elderly can clearly identify it as a pharmacy.

Through the simple, yet powerful ingenious combination of the elements of the “owl” and “pill”, the design can be easily recognized at first glance. Furthermore, in terms of colors, the design attempts to break free from the general color scheme of pharmacies, using warm colors that are livelier and more flamboyant to fully echo Dr. Health’s multi-faceted and comprehensive services.

The sleek icon-type auxiliary graphics fully demonstrate the core elements of the brand, clearly and creatively portray its key characteristics and the professionalism behind it. Moreover, with every thoughtful planning of auxiliary colors, the layout of auxiliary graphics, use of space, visual graphics, the brand validates its expertise and vividness.

分子藥局

TIGDA優選獎- 入圍金點設計獎-保健品包裝設計

 

分子藥局是一間重視「理想生活」、「美和品味」和「健康飲食」的產業,突破一般醫療產業上給人冰冷、有距離與絕對理性的刻板印象。在品牌取名發想階段中,構想源自生物學上,「分子」為化學反應中最小的單位,代表著團隊能針對每一位民眾,提供客製化的個人諮詢服務。

業主希望藥局不僅只有銷售的形象,從企業識別系統到藥罐包裝設計,亦能結合現代科技與流行元素。因此,秉著分子藥局的企業理念,設計出這一系列的保健藥品,符合藥局所傳達精神與社會需求。

藥罐的貼標採用白色作為視覺主體的基底,象徵醫療界的聖潔、白淨。色彩計畫以彩虹為靈感,七彩的顏色運用與搭配,色調符合視覺舒適度,呈現藥品一致性,襯托出藥品本身含豐富的營養素。圖案設計的概念,將品牌識別logo與產品內容物結合,延伸轉化成幾何圖形,包裝設計賦予每項產品獨特的意涵。

產品名稱特別選用後加工雷射燙銀方式,呈現風格新穎、科技感。另外,設計師創意地將主要成分標示,繪製成類似實驗室表格,並在旁邊附上簡易的icon圖示,讓消費者清楚明瞭產品的成份及功效,為健康把關,展現出團隊的專業度。希望透過創新的思維、別出心裁的設計,使消費者在選購的同時,也能將美與質感俱佳的產品納入生活之中。

 

Molecular Pharmacy is an industry that cares about “ideal life”, “beauty and taste” and “healthy diet” and turns the stereotypes of cold, distant and absolute rational as thinking of the general medical industry. During the stage of brand creation, it is derived from the biology and reminds the team that “molecule” is the smallest unit in chemical reaction. That represents that the tam will provide customized personal consultation for every individual.

 

The owner hopes that Molecular Pharmacy does not only have a marketing image but also integrate the modern technology and fashion element shown in the industry identity system as well as the design and packaging of medicine cans. Therefore, Molecular Pharmacy designs the series of health care medicines with faiths of the enterprise and hopefully shows the spirit and meets the requirements of the society.

 

The label of medicine can adopt white color as the base of vision focus to shin the holiness and pureness of the medical care industry. The color design is inspired by the rainbow that uses and merges the seven colors to provide the comforts for the visions, to present the consistency of the medicine and to bring out the nutrient abundance of the medicine itself.The concept of figure design integrates the logo of brand identity and the products to extend and transform into geometric figures. The package design gives each individual product its own unique meaning.

 

The names labeled on the products use especially post laser machining with silver foil stamping to present the modern and technological style. In addition, the designer indicates the main ingredients creatively with the drawings similar to the forms used in the laboratory and with the simple icons attached besides. The considerate design will help the consumers understand the ingredients and effects of our products for controlling their health. That shows the professionality of our team. We hope to provide an opportunity for our customers to integrate the beautiful and elegant products that are with innovative thoughts and originated design into their lives.

薰衣草森林

/森林島嶼LAVENDER COTTAGE /包裝設計 / 海報設計 / 展示視覺

 

在台灣,這座孕育多元地貌和自然環境的島嶼上,擁有無比豐沛的生態物種,薰衣草森林十多年來不只細心耕耘一畝美麗的山居生活,努力復育整片森林,更深入探索、考察這片土地上山林自然的珍貴和多貌,企業如今邁向第十六年,希望透過「島嶼森林」計畫,喚起更多人走入森林,去感受台灣森林的珍貴與美好,並且透過專案的整體設計包裝,重新建立新品牌的視覺形象,展現島嶼森林的品牌特質。

在設計的首要訴求上,希望新產品「潔手慕斯」 發展設計表現的主軸元素,能夠在未來品牌其他產品上做很好的延伸運用,而整體方向依然能保有品牌個性之溫暖、清新、自然的手繪風格。在專案執行過程中,我們越是了解薰衣草森林對於新品牌「森林島嶼」的計畫及他們對於台灣森林的情感和深入考察認識,內心其實是很感動的,心中對於詮釋森林的樣貌和設計畫面也越來越清晰。

前端設計構思除了回歸品牌核心的精神、台灣土地與森林之美,透過天然的洗手香氛探索我們身處這座島嶼上的森林氣息,以每一款香氛的主題,希望帶給人的感受與氛圍,再結合成分中涵蓋的天然植物種類、台灣特色植物種及薰衣草森林創始園區的特色,手繪烘托森林的場景、動植物種、景觀特色,並依循森林、樂園、薰衣草等主題融合代表性的色彩應用來呼應氣味,細膩又充滿故事的場景表現,構成四款不同主題的包裝設計。

循著香氣的指引,希望將台灣島嶼森林的美好特色融入日常,洗手的同時也透過森林氣息帶走疲憊與壞心情。而這四款設計元素也成功成為日後品牌旗下所有產品包裝的延伸元素,期盼它不只為品牌開啟嶄新的形象,也讓更多人透過包裝,彷彿也隨之探索了森林的美麗,感受到香氛的自然療癒力。

 

Taiwan is an island with a diverse landscape and assorted natural environment, home to invaluable ecological species. For more than ten years, Lavender Cottage has not only carefully cultivated the beautiful mountain lifestyle, it also strives to rebuild the forest ecosystem and explore it in greater depth, all the precious diversity mother nature has to offer.

Heading for its 16th year, the company hopes that through the “Forestmosa” Project, more people will be inspired to walk into the woods and experience the majesty and beauty of Taiwan’s forests. And through a packaging re-design and revamping the brand’s visual identity, we can fully display Forestmosa brand’s uniqueness.

The primary appeal of the design for the new product “Mousse Handwash” will develop the main axis of design performance and can be used in other products in the future. The overall direction can still maintain the warmth and freshness of the brand personality. Natural hand drawn style. In the process of project implementation, the more we understand the lavender forest’s plans for the new brand “forest island” and their understanding of Taiwan’s forests and their deep understanding of the forest, the heart is actually very moving, the heart is to interpret the appearance and design of the forest. The picture is getting clearer and clearer.

In addition to restoring the beauty of Taiwan’s landscape and forests, which are the core values of the brand, the concept design also explores how the fragrance from the hand-wash mousse can bring the essence of nature, with each product line having its own theme. Furthermore, the use of imagery of natural plant species used within the ingredients of the product, the various Taiwanese plant species, features of the Lavender Cottage flagship store, hand-painted forest scenes, flora, fauna, scenery, and natural forest and lavender color schemes combine together to create the unique themes of the packaging design for the four product lines.

Through the aroma, the hope is to integrate Forestmosa into everyday life, taking away exhaustion and negativity away with the wash of hand. These four product lines serve as the core design blueprint for future the packaging design of future brand products. The goal is not only to create a new brand image, but through the packaging, help people to really explore and experience the beauty of the forest and the healing power of its fragrance.

倆茶詞

體現茶予人溫度的Mini Tea Bar  / 手搖茶品牌定位 /  品牌改造計畫 / VI品牌識別設計 /  Photography /  空間設計

 

茶,從遙遠的過去到現在,一直都是維繫人與人情感的媒介。坐下來一起喝杯好茶,無論第一次見面,好久不見,或常常相見, 隨著喝茶的瞬間,空氣裡的氛圍,彷彿也隨著當下品茶的愉悅,而緩緩升溫…

拉近了彼此的距離,話匣子也隨之開啟了一段美好時光。

倆茶詞,以「守住好茶的本質,連繫人與人的關係」為初衷,傳遞「我倆」、「飲茶」、「談詞」的理念,享受 . 喝茶,是一種回歸根本對「茶」的品質與堅持;一起 . 喝茶,是人與人日常生活中溫暖而沒有距離的分享;因為 . 喝茶,傳達心意的話語或生活靈感的力量,從此被喚醒。

不只嚴選台灣產地茶,推出新鮮現沖的原葉原萃茶,更歷經無數時日,結合新鮮在地食材,用心研發一款款獨家、創新的藝文系茶飲,融合人與生活的純粹溫度、單純茶的本質、新鮮花果風味之美,致力開啟這世代的品茶生活文化。

邀請你,從這一刻起,好好放慢心

品味「倆茶詞」的美好能量。

From the distant past to the present, tea has always been the medium that sustains the emotions between people. Sit down and have a good cup of tea. It doesn’t matter if you’ve just met someone for the first time, or maybe both of you haven’t seen each other for a long time, or perhaps you meet often. Whichever it may be, the moment you take a sip of that tea, the atmosphere shifts. The air is filled with warmth from the enjoyment of every drop…

Ever drawing us closer to each other, and every word a gateway to yet another wonderful memory.

Cha We Talk is originally built on the intention of “guarding the essence of the quality of tea and connecting people”. It conveys the concepts of “Togetherness”, “Drinking Tea”, and “Conversation”. Enjoy . Drinking Tea is the fundamental way to return to the roots of the preservation of the quality of “Tea”. Together . Drinking Tea refers to the warmth and intimacy in sharing everyday life. Because . Drinking Tea conveys the power of tea to awaken the meaning behind words and bringing out the inspiration in life.

Not only has the brand carefully selected teas with origins in Taiwan, thus providing the most organic and fresh leaf extracts, but it also has spent countless hours combining fresh local ingredients to develop a most unique and innovative tea experience. Thus, combining people with the warmth of life, the essence of pure tea, and the aroma of fresh flowers and fruits, paving the way to the new era of tea in this generation.

We’d like to invite you, from this moment, to slow down a little

And taste the wonderful vigor in ” Cha We Talk.”

TEi 40th

台灣電緣 / 40週年主視覺設計 / 型錄設計

「台灣電緣」成立於1978年,從開創、創造到延續革新,一路走過深耕、歷練及技術40年,以職人的百年精神,遵守嚴謹的承諾,持續邁向百年的未來。

品牌40週年主視覺設計發想,結合產品碳纖維的黑色風格,40週年的字體設計呈現時尚高端的隆重感。一改以往陳列產品的介紹方式,型錄設計從公司品牌的形象理念、歷史沿革,至研究創新的技術深耕,到生產複合材料的產品介紹,規劃以黑白金的協調配色呈現。產品內容介紹也以黑色不再是碳纖維的唯一選擇,運用多彩繽紛的文字編排配色,強調「台灣電緣」為碳纖維編織布獨家研製專利的特色,以技術突破受限,提供更多元的色彩選擇,一同邁向下一個榮耀40年。

Established in 1978, “TEi Composites” has gone through 40 years of creation, innovation, accumulating experience and technology, marching forward with this unswerving commitment and discipline to the next one hundred years.

The 40th anniversary brand’s visual design utilizes carbon fiber texture and the black color representative of the product. A sophisticated font design is chosen for the letters 40th to represent elegance.

To change the way product descriptions have been displayed in the past, the catalogue design begins instead with the company’s brand concept, to company history, then research and innovation technology, and then to introduction on the composite material products, all coordinated with black, white and gold colors.

In the product descriptions, the focus is on how black is no longer the only color option for carbon fiber. Using various colors and a colorful text layout, the aim is to emphasize how “TEi Composites” has the unique patented feature of color dyeing the woven carbon fiber fabric, breaking through the technological barriers of color concerning carbon fiber. Join us as we journey into the next glorious 40 years.

小味道禮盒

伊莎貝爾禮盒設計 | Photography

 

愛的幾何學_菱格 Geometry of Love – Rhombus

「唯有共同經歷,才能成就愛情的模樣。」以愛的幾何學為軸心概念延伸的菱格設計款,經典菱格,喻意愛情裡堅不可摧的誓言,雋永而彌新。

菱格,一直以來都給人經典不敗、耐人尋味、經得起時間洗滌的印象,在設計思考時希望屏除最傳統的格紋表現,將菱格轉化為更細膩、內斂又不失時尚的個性。

不選用色塊的設計手法,反而透過細緻線條的聚合構成菱格,如同兩個人彼此走過的每一段故事和時間的軌跡,才能凝聚成恆久不變的愛情。

而菱格的塊面比例和律動高低交錯,構成一面經典而帶著低調奢華的圖騰,風格上呼應品牌歐式個性,在一點點前衛時尚中又保有甜美氣息和獨創菱格圖騰的氣質。

logo的編排位置延續系列一致的形象識別,強化品牌未來在展示露出的形象,未來設計款禮盒一字排開,能充分彰顯品牌旗下典雅而鮮明的系列個性。

在色彩上以金色作為菱格的主色調,呼應經典而雋永的寓意,結合婚嫁喜餅最廣受喜愛的溫柔粉色作為主色系,禮盒底部更刻意採用不規則的律動菱格,如同旋律般視覺意境,訴說愛情是動態的、是有生命力的樂章。細節更透過小字的英文編排增加細膩度,局部加工打凸的效果,一如刻下印證,意喻一場婚禮是見證真愛的時刻,更為整體禮盒增添質地和設計層次。

“Only by sharing an experience can we the experience and achieve the appearance of love.” The rhombic design extends from the concept of the “geometry of love”, symbolizing the indestructible vow of love, yet always being renewed.

The rhombus has always given the impression of being unassailable, intriguing, able to withstand the tests of time. Thus, in the thought process behind the design, the hope is to remove the more traditional plaid design, using the rhombus to create a more delicate, poised and stylish design.

Instead of using a color block design method, the design is built on contour lines that aggregate forming a rhombic shape, much like the traces left behind in the story and timeline that builds the foundation of the everlasting love between the journey of two loved ones.

The rhombus’ proportions and patterns are interlaced to form a vintage look with a discreet sense of luxury. The style echoes the brand’s European feel with a sense of avant-garde fashion, while retaining the sweetness and uniqueness of the rhombic shape.

The layout of the logo follows the basic brand design of the entire series, further strengthening the brand recognition. Thus, when the entire series are lined up and displayed, together they will fully demonstrate the brand’s sophistication and unique personality.

In the terms of color, the main color of choice is vintage gold, echoing a sense of timelessness, combined with the popular gentle pink used in many wedding cake designs. The bottom of the gift box deliberately uses an irregular rhombic design pattern, visually symbolizing that like a melody, love is dynamic and alive. The design is further enhanced by detailed arrangement of small English characters, adding a touch of embossing to create a layer of texture to the packaging, emphasizing that a wedding is the key moment we witness true love.

 

愛的幾何學_圓心Geometry of Love – Circle’s Center
「畫個圈,成就一個圓,沒有起始,也無所謂終點,只有永恆才是真正存在。」愛情就像幾何裡的圓,像時空的流轉牽引著兩個人相遇、結合而圓滿,進入彼此的世界後,天長地久的相愛,共築一個家、一個共有的生活圈。伊莎貝爾旗下的手工喜餅品牌「小味道」的這款禮盒,希望以「圓心」為概念,傳達愛情最美的模樣。

依循小味道歐系現代時尚的品牌個性,因此無論是在色調或設計的細節上,都希望保有微甜、浪漫,且帶一點前衛時尚的愛情氛圍。

「圓」為根基,透過圓型、手感線條排列的圓、類圓型如花朵轉動的圖像,有疏有密之間的律動,融合小圓點綴成樹枝和小花的意象,優雅的交織成一面pattern,象徵彼此相愛、相處所共築的圓心,是圓滿、綻放、帶有生命力、美好而和諧。

整體營造出現代時尚,保有溫潤又不失清新的氣質,logo在包裝視覺上以簡約俐落的色塊呈現,別緻大方卻不複雜,符合未來在發展系列禮盒的圖騰表現時,建立一致而鮮明、典雅的品牌識別形象。

色彩規劃上特別選用二款特別色,象徵愛情甜美的粉潤色和富含想像空間,給人清新如沐般感受的湖水綠,後加工以燙金的手法呈現部分英文字體,及植物意象的圓,英文字體則採用打凸呈現,在有限的預算上構成雅緻、內斂,不繁複的包裝效果。

“Draw an arc to make a circle, with no beginning and no end, only what is eternal is real.” Love is like the circle in geometry, symbolizing how the ebb and flow of time and space bring two people to meet, joining them together to complement each other. As they enter in each other’s world, long-lasting love begins, and a family is established, thus completing this shared circle of life. Isabelle’s gift box for the handmade wedding cake brand “Is a Taste” hopes that through the concept of the “circle’s center”, it can draw out the wonderful shape of love.

In harmony with the avant-garde European personality of the “Is a Taste” brand, the color and design details stay true to the brand by creating a sense of serenity and romance, while still staying in tune with what is fashionable and keeping up with an overall atmosphere of love.

With the “circle” as the foundation, the design uses contour lines arranged visually into circles, imitating the rotation of flowers, creating a spatial equilibrium. Furthermore, the overall visual employs small dotted circles, branches with small flowers, all stylishly interwoven into various patterns, to carry the message that within the center of mutual love and support lies a wholesome, flourishing vitality, exuberating with beauty and harmony.

All in all, creating a modern and fashionable design, while upholding a feeling of gentleness and freshness. The logo is presented in a simple color block on the package, elegant but not too complicated. It creates a baseline for future development of any gift box series designs, establishing a consistent yet distinct brand recognition.

The color scheme design employs two special colors: a sweet pink color, which symbolizes love and a lake green, which represents the richness in imagination and freshness. The post-processing involves using thermoprinting the English letters, and just like the circular theme of the flowers, the letters are arranged in a convex shape, creating a sophisticated, stylish, calm yet simple effect on the packaging using limited budget.

炭禾春

炭培茶品牌企劃設計 / VIS品牌識別設計 / 品牌故事 / 品牌命名 / 包裝設計

 

正宗的古法炭焙茶,能透過焙火依循不同茶種,火侯焙度轉化出深度不同、香氣厚度不同的獨特茶香,讓人越是細飲,越是著迷其可清新、可深邃耐人尋味的茶香。台灣第一代木炭官焙茶始於清末四十位官方焙茶師來台,炭禾春是清末民初一脈傳承至今第三代官方御焙功夫,在深入瞭解焙茶功夫後,讓人深深讚嘆其極為耗時、挑選台灣龍眼木炭、稻米糠,鑿以陰陽灶慢焙,長達十五天不眠不休的工序。每一口無法複製的好茶的背後,仰賴的不僅是費時費力,晝夜時刻的翻茶、照顧,判斷每一季收成茶種,合適溫度與火侯變化的精準度,還有老師傅數十年歲月累積,極敏銳的視覺和味覺辨察。

品牌識別的發想來自炭禾春珍貴獨有的品牌力,以山間焙茶為根基,將品牌根本精髓———官焙茶之功夫,融入傳遞的意象之中,烘托出品牌故事性及深厚底蘊,透過轉化龍眼木炭擊碎的設計語彙,象徵粗糠的稻禾意象,以及正宗官焙最重要也最難以複製的「溫度」拿捏,歷經時間的考驗,日夜堅持不懈,烘製出最純粹道地的焙茶的精神,完整構成了品牌主識別設計。

字型線條的構思特別轉化了「茶葉葉形」與「木炭形體」的意象做為字體設計的架構,注入洽好的比例與律動,平衡視覺,營造出炭禾春獨有專業又不失歷史人文氣息的職人精神,為品牌劃下專屬的印象。而色彩的應用以尊貴的藍紫色呼應「官焙」的獨特價值,輔助圖形則透過天空的色彩運用,喻意清晨微亮的天色至夜晚的色彩轉換;山嶺起伏連脈的線條,傳遞台灣高山好茶得天獨厚的孕育環境;結合象徵整排焙籠、日月變化及老師傅巡茶的足跡,轉化成東方風格的輔助圖像,在未來品牌的視覺發展上不只烘托炭禾春獨厚的品牌價值,更可達到靈活延展的視覺應用。

The authentic ancient charcoal roasted tea can produce a unique type of tea through the art of roasting. Fire roasting creates a unique tea fragrance of a completely different depth of aroma. With every drop of tea, fascination of its freshness and profoundness overtake you. The first generation of charcoal roasted tea in Taiwan began in the late Qing Dynasty with 40 official tea roasters coming to Taiwan. Ho Chun Tea is a legacy of three generations of roasting mastery passed down since the Qing Dynasty. An inspiring awe overtakes you as you come to understand the extremely time-consuming process of roasted tea, starting from the selection of Longan charcoal and rice to its slow roasting, taking up 15 days of non-stop hard work.

Behind every sip of tea are countless hours of hard work day and night, turning of the tea leaves, caring of the fields, timing the harvest, gauging the roasting temperature, and decades of mastery, fine-tuning the senses to become extremely acute and sharp.

The brand recognition is built on Ho Chun Tea’s strong tradition of roasting tea and its mastery, which is at the core of its brand. The design combines the image of the crushed Longan charcoal, the chaff from rice paddies, and the symbol of the sun to symbolize the most important element, yet most difficult component of the process: “temperature”. These visuals represent the arduous process of roasting, non-stop day and night diligence to create the most authentic roasted tea. Together, these elements create the legacy and the profound story behind the brand.

The vectors of the font design combine the concepts of “tea leaf contour” and “charcoal silhouette”, merging both proportion and rhythm to create a balanced visual and conveying the brand’s professionalism without losing its legacy and history.

The application of the royal purple color echo the unique value of “roasting” with the auxiliary graphics use the colors of the sky to bring out the bright of the morning to the colors of the night. The undulating lines resemble the mountain which are home to this amazing tea. The symbolic imagery of rows of roasting baskets, the changes from sun to moon, and the craftsmanship of the master all conjoin to create the auxiliary image reflecting a more oriental style. In the future, the visual development will not only highlight the unique value of Ho Chun Tea’s original brand but create an extension of various flexible visual applications.

一樂鶴JAPAN

日商/保健品包裝設計/品牌識別設計

 

市面上保健食品琳朗滿目,卻鮮少有品牌純粹為素食者量身研發。「一樂鶴Veggie Care」秉持著純萃、天然的根基,研發出第一支代表性的營養補給產品,因此在著手規劃產品設計包裝時,我們期盼整體設計能幫助品牌樹立代表性的包裝視覺印象,在未來系列產品的延展上也能夠很好應用。

設計發想是以強烈卻單純的單片葉作為視覺的焦點主軸,葉片上透過兩種不同葉脈紋理的結合,透過如葉綠素般深淺自然的表現,表徵產品主要的特色:天然藻類、植物蛋白、維生素等多項元素,而主視覺的框線結合葉脈細膩紋理的設計概念,來自顯微鏡下的載玻片及玻片裡葉子之元素解構,象徵著玻片裡蘊藏著每一顆Veggie Care膠囊的誕生,一如這一片葉子的意象,完整凝縮了一天所需的營養補給,蘊含各種全天然純粹的元素和成分。

色彩應用則採喻意天然植物的深翠綠色為主,透過綠色系的色階搭配和變化,進而延伸出品牌個別產品的差異性,一起陳列時的系列感。整體畫面以大範圍的留白乾淨做表現,留白的空間不只突顯品牌主軸的特質,更是傳遞一種品質的專注、堅持,視覺層面呼應品牌訴求的全素食用,帶給人純粹、天然、安心,不添加任何雜質,不帶負擔的營養補充新概念。

 

Even with all the healthy foods in the market, there are but a few brands that are purely developed for vegetarians. Thus, “ILHA Veggie Care” has the developed the first prominent nutritional supplement product based on pure and natural ingredients. Therefore, during the planning of the product design packaging, the aim will be that the design of the package will establish the brand’s identity and what it stands for, serving also as the foundation for future extension of the product series.

The design concept use the simple yet robust concept of a single leaf as its core. The design combines two different leaf vein textures to express the unique features of the product, which are the use of natural algae, plant protein, and vitamins. The main visual focuses on deconstruction of the details of the leaf texture, as if seeing the leaf through a microscope, symbolizing that within every leaf lies the awaited birth of each Veggie Care capsule. Moreover, just like how this leaf can contain within it all the necessary nutrients it needs for the day, so does the capsule carry within it all the pure and natural ingredients necessary.

The color scheme is mainly based on the deep emerald green color of natural plants. The various gradients of green are used to differentiate the various products of the brand, yet at the same time create a sense of unity within the product series. The overall design uses large white spaces, not just to emphasize the brand’s core values, but also to convey the brand’s focus, persistence, and aesthetics. These resonant with the brand’s message of a nutritional supplement that is purely vegetarian, non-artificial, natural and organic, safe to use, and without burden to the body.