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Q-Watt閃充電能

電動樁品牌識別系統設計 | 品牌應用設計 | 電動樁視覺設計 | 公務車車體視覺設計

greener power for EV
Your power for a greener future

Q-Watt閃充電能以太陽能為基礎,致力於提供綠色、高效的充電解決方案,推動電動車的發展,同時引導消費者邁向更加環保的生活方式。致力於打造環島純電生活圈,為了解決電動車主里程焦慮及便利性,打造了便捷及超高速充電站,在電動車主急需充電的時候,即時提供服務。

品牌不僅關注科技,更著重於創新和效率,尤其針對年輕世代消費者的特點,將環保理念和再生能源融入他們的生活中。Q-Watt的未來計劃是在台灣和海外建立更多的充電站,成為充電網絡的領航者。品牌強調科技感和未來感,識別設計表現以現代、時尚的形象,寓意著能量和電能的嶄新未來,象徵著對地球的愛護和對可持續發展的承諾。

在Q-Watt的世界中,每一次的充電都是一種對地球的愛護,是為了建立更加可持續、更綠意盎然的明天。這個品牌的核心理念”greener power for EV. Your power for a greener future.”不僅是提供給電動車的綠色動力,更是每一位消費者參與創建更綠、更美好未來的力量的象徵。

開啟開關Q:Q 字母以堅定的直線開始,從起始點出發,象徵著行動的開始,將未來帶入現實。太陽能反射成電流W:W 字母在太陽的光芒下微微閃耀,代表著能量的轉換,從太陽能反射成為電流,W 的形態也暗示了這種轉化過程。配以螢光綠色的光芒,表達了能量的轉換和創新的理念。流至充電站體TT:T 字母被放大,穩重地站立著,代表著充電站的堅固和穩定。兩個 T 字母互相呼應,形成一個結實的結構,象徵著充電站的可靠性和效率。

整體設計風格俐落而現代,字體造型清晰明確,表達了專業效率和創新性。象徵著Q-Watt品牌的使命:利用太陽能轉化為電能,為充電站提供可靠的能源,引領人們邁向更加環保和可持續的未來。

Q-Watt Flash Charging, based on solar energy, is committed to providing green and efficient charging solutions, promoting the development of electric vehicles, and guiding consumers towards a more environmentally friendly lifestyle. The brand strives to create a circle of pure electric life around the island, aiming to address the range anxiety and convenience of electric vehicle owners by creating convenient and ultra-fast charging stations, providing instant services when electric vehicle owners urgently need to charge.

The brand not only focuses on technology but also emphasizes innovation and efficiency, especially targeting the characteristics of young generation consumers, integrating environmental protection concepts and renewable energy into their lives. Q-Watt’s future plan is to establish more charging stations in Taiwan and overseas, aiming to become a leader in the charging network. The brand emphasizes a sense of technology and futurism, with its identity design portraying a modern and fashionable image, symbolizing a new future of energy and electricity, and representing a commitment to caring for the earth and sustainable development.

Betrue Hotpot 淳泉火鍋

獲得Behance設計精選 | 火鍋品牌設計  | 品牌識別設計 | 品牌應用設計 | 攝影企劃 | 廣告文案 | 品牌命名 |  空間軟裝佈置設計

湯的淳粹  始終經典

The purity of the soup is always classic

品牌命名:「淳」- 淳樸、純淨、真誠。注重使用純天然食材,堅守傳統手工古法,保持湯頭的純淨和原汁原味,突顯了品牌對食材和烹飪方法的高標準。。「泉」- 清泉、泉水,湯頭口感鮮甜、清新。源頭來源是純淨的,就像泉水一樣。純淨、真誠、清新的火鍋體驗,同時強調對傳統的尊重和承傳。

繁忙的都市中,人們已習慣快節奏的生活步調。然而,淳泉卻用自己的堅持告訴我們,在時間的淬煉下,美味得以完美綻放。
淳泉遵循傳統手工古法,輔助圖案以湯頭經過48小時慢燉熬煮,將圖案繪製於此,欲呈現出香氣濃郁、口感鮮甜的美味。我們堅持使用天然食材,包括鮮嫩大骨、新鮮水果和日本頂級真昆布,確保每一口湯都能真實展現食材的美味。湯的純粹,始終經典。

創立至今已有20年,我們始終秉持著初心,歷經食安風暴的考驗,仍然讓這份美味持續到現在。如今,這份堅持已被傳承給創始人的兒子,並形成一個全新的美食理念── 淳泉。

淳泉的使命不僅是提供美味的火鍋,更是提供一種健康的生活方式,讓人們在忙碌生活中停下腳步,細細品嚐一碗湯,給自己一個放鬆的時刻。讓淳泉以一碗湯,成全你對火鍋的期待。

經48小時的熬煮

北海道頂級真昆布加入大骨熬製,經過慢火細煮48小時 ,傾注而下的是滿滿的職人精神。

當日海港直送

選用嘉義東石蛤蜊及各類新鮮海產 嚴格把關的食材,用料實在,鮮嫩 Q 彈帶出海鮮最原始的鮮甜與美味

暢快純粹與美好

香氣撲鼻的湯頭,油花細緻的肉品

美食可以凝聚彼此,來開場肉肉派對吧

嚴選時蔬

當日市場直送的新鮮蔬果吃出鮮甜,吃出健康

Brand Name: “Chun” – Represents simplicity, purity, and authenticity. The brand places a strong emphasis on using pure natural ingredients, adhering to traditional handmade methods, and preserving the purity and originality of the broth, showcasing high standards in both ingredients and cooking techniques.

“Quan” – Signifying clear springs and spring water, the broth offers a fresh, sweet, and refreshing taste. The origin is pure, akin to spring water. The brand promises a pure, genuine, and refreshing hot pot experience, while also underlining a deep respect for tradition and heritage.

In the bustling city, people have grown accustomed to the fast-paced rhythm of life. However, Betrue Hotpot , with its steadfast commitment, tells us that through the refinement of time, deliciousness can unfold perfectly.

Betrue Hotpot adheres to traditional handmade methods, slow-cooking the broth for 48 hours to present a rich aroma and a fresh, sweet taste. We insist on using natural ingredients, including tender large bones, fresh fruits, and top-quality Japanese kelp, ensuring that every sip of the soup authentically showcases the deliciousness of the ingredients. The purity of the soup is timeless and classic.

Founded 20 years ago, we have always held onto our original intentions, overcoming challenges such as food safety storms, and continue to deliver this deliciousness to this day. Today, this dedication has been passed down to the founder’s son, forming a new culinary philosophy—Betrue Hotpot.

Betrue Hotpot mission is not only to provide delicious hot pot but also to offer a healthy lifestyle, allowing people to pause in their busy lives, savor a bowl of soup, and give themselves a moment of relaxation.

Let Betrue Hotpot fulfill your expectations of hot pot with a bowl of soup.

Simmer for 48 hours to perfection

Bone broth boiled with premium Hokkaido kelp

Simmer for 48 hours

Pour into a brimming spirit of craftsmanship

The intra-day delivery from harbour

Select with Chiayi Dongshi clams and kinds of fresh seafood

Strictly check the quality of every ingredients, tender and succulent

Bringing out the original freshness and delectable flavors of seafood

Pure. Joyful. Delightful.

Fragrant and aromatic broth, delicately marbling meat

Food can unite us, let’s kick off the meaty party!

Select with seasonal vegetables

The intra-day delivery from market

Savor the freshness, savor the health

 

231新北市新店區中正路257號1樓

02 2917 6786

2023旺萊山中秋禮盒

獲得Behance包裝設計精選 | 鳳梨酥禮盒設計 | 綜合禮盒包裝設計 | 伴手禮包裝
On the occasion of the full moon,
It seems like everything has calmed down,
The Jade Rabbit has fallen asleep to the lullaby of the full moon,
Stars are rubbing their eyes sleepily,
But only humans break the silence,
Ingredients sizzle on charcoal fires,
And the laughter of family reunions,
Seems to disturb it all.
Everything has come to life again,
Today is the 15th day of the 8th month,
Everyone gathers to admire the moon,
Each holding a piece of golden frost,
They exchange a word or two,
Wishing each other a Happy Moon Festival.
Rabbits, they are the Jade Rabbit, and they bring blessings. During the Moon Festival, rabbits and the full moon are two indispensable elements.
First Design:
A pure white rabbit stands in the center of a pineapple field, with large golden pineapples surrounding it, emphasizing the bountiful land of Chiayi nurturing each pineapple. Bathed in the glow of the full moon, the flowers shimmer, complemented by warm colors, portraying the beauty of the Mid-Autumn full moon. The overall scene is warm and cozy. A girl gently embraces the rabbit, as if they are whispering something to each other. They seem to be saying that this moonlight treasure chest holds blocks of gold.
Second Design:
These rabbits seem to have a deep attachment to the full moon. Each rabbit is either playfully engaging with the moon or eating until their bellies are as round as the full moon. There is heavy use of both the full moon and rabbit elements, emphasizing the arrival of the Moon Festival. Amidst this, they certainly haven’t forgotten to incorporate pineapple elements, with a lively combination of orange and yellow. The exterior exudes warmth and healing, while inside, treasures of beauty are hidden.

博亮牙醫

獲得Behance設計精選 | Bright Smiles Dental Clinic 牙醫診所品牌設計 | 應用設計 | 指標識別設計

博亮牙醫,明亮且溫馨舒適的牙醫診所。

看牙醫一直是許多人心中的恐懼,拔牙、抽神經、麻醉並伴隨著機器運作的聲音,許多人寧可忍著疼痛,也不願解決牙齒的問題。但我們重視你的感受,不再只是制式化的看牙流程。專業的技術、細心的問診,多了一份溫暖,擺脫看牙的恐懼。團隊間也會不斷交流與討論,精進技術及知識,讓每一位患者都能確實的解決牙齒問題。

在這裡,不會再有使你揮之不去的恐懼,每個角落,都有溫暖,都有親切。我們只想讓你擁有健康亮白的牙齒,重拾一份自信的微笑。

整體設計採用自然色系配色,活潑又有溫度的呈現。圖騰採用牙齒的意象,直覺性的反應店家本質,搭配色彩展現出親切的氛圍。英文字體選用襯線字,加強專業及穩重的概念。整體視覺以圓形為主,代表病人與醫療體系間的良好互動,圓滑且親切。

“Bright Smiles Dental Clinic: A Bright and Cozy Dental Practice.Visiting the dentist has always been a fear in the hearts of many, with extractions, nerve treatments, and the sounds of machines causing anxiety. Some people endure the pain rather than addressing their dental issues.

However, we value your feelings and have moved beyond the standardized dental procedures. With our professional expertise and attentive consultations, you will feel warm and no longer have the fear of dental visits. Our team constantly communicates and discusses, refining our skills and knowledge to ensure that every patient’s dental problems are effectively resolved.

Here, you will no longer be haunted by lingering fears. Every corner is filled with warmth and kindness. Our only desire is to give you healthy and bright teeth, restoring your confident smile.The overall design adopts a natural color palette, presenting a lively and warm ambiance. The dental imagery used as motifs intuitively reflects the essence of the establishment, and the colors exhibit a welcoming atmosphere.

The English font choice employs a serif typeface, enhancing the concepts of professionalism and stability. The overall visual theme revolves around circles, symbolizing the positive interaction between patients and the healthcare system—smooth and friendly.”

 

 

 

41180台中市太平區環中東路四段77號

04 2277 0383

Battway

電動車平台品牌識別設計 | VIS/應用設計 | 品牌命名 | 公仔設計

Charge the Future.

對未來的追尋,是人類進步的原動力。動力能源從人力、獸力發展到石化能源,而自從掌握電能的那一刻起,發展的速度就不斷加快,電能拉近了距離;縮短了時間,提升人類的生活品質。而電能走進汽車工業,推進電動車的蓬勃發展,更透過網路科技,串起每一條道路、每一位駕駛,一步步邁向未來。

在這個電力亂竄的時代,電動車資訊每秒都在更新,時刻湧現複雜且龐大的資訊,BattWay打造透明、雙向的電動車資訊平台,掌握資訊的即時性與正確性。

電連結了人與人的生活,我們也致力於提供電動車主一個自由不受拘束的社群,除了輕鬆分享車主生活之外,也是電動車部品、零件的交流站,喜愛風格化的車主可以透過Battway找到代表自己風格的部品,讓電動車不只是一部交通工具,更能依照車主的喜好創造出獨一無二的生活美學,用「分享」促進社群的橫向交流,車主之間形成緊密的資訊電網,讓電動車生活更有樂趣。

BattWay電車未」以專業的電動車資訊出發,過濾錯誤資訊及假消息;串連車主生活,交織一面暢行無阻的社群網絡。奔馳在通往未來的道路上,電力飽滿,過站不停。

BattWay」電車未,趨勢不漏電,品牌命名以 better way 諧音及 battery 電池的概念轉換,象徵電能的美好前景,也暗示電動車將帶來更多便利的生活方式。電能,不僅拉近了距離,也縮短了時間,提升人類的生活品質。電車未以專業的電動車資訊出發,過濾錯 誤資訊及假消息;串連車主生活,交織一面暢行無阻的社群網絡。

識別設計以速度感、移動感為核心概念,在這個電力亂竄的時代,電動車資訊每秒都在更新,將字體筆畫 減少,細節增加直角與斜角,不僅呈現俐落也具現代感,更表現出專業、未來之意象,強調電車未打造透明、 雙向的電動車資訊平台,掌握資訊的即時性與正確性。名片上的符號為閃電之意象,不過於明顯的視覺點綴,加強了電能的感受,多張名片的組合,就像串連起 來的電流,綿延不絕,不斷的交織、不斷的流通,奔馳在通往未來的道路上,電力飽滿,過站不停。

 

The pursuit of the future is the driving force behind human progress. From manual labor to mechanization and automation, from animal power to fossil fuels, the development of energy sources has accelerated since the moment we harnessed electricity. Electricity has brought us closer, shortened distances, and improved the quality of human life. Its integration into the automotive industry has driven the booming development of electric vehicles. Through internet technology, it connects every road and every driver, taking steps towards the future.

 

In this era of electric chaos, information about electric vehicles is constantly updated, and complex and vast data emerges every second. BattWay creates a transparent and bidirectional electric vehicle information platform to ensure real-time and accurate information.

 

Electricity connects people’s lives, and we are dedicated to providing electric vehicle owners with a free and unconstrained community. Apart from sharing the owners’ lifestyles, it also serves as a platform for exchanging electric vehicle parts and components. Car owners who love personalized styles can find parts that represent their own tastes through BattWay, making electric vehicles not just a means of transportation but also a way to create a unique aesthetic life. By promoting horizontal communication through “sharing,” a close-knit information network is formed among car owners, making electric vehicle life more enjoyable.

 

“BattWay電車未” (BattWay Electric Future) is launched based on professional electric vehicle information, filtering out false information and fake news, while connecting car owners’ lives and interweaving a smooth and unimpeded community network. Speeding towards the future, full of power, making non-stop progress.

 

The brand name is derived from “better way” and “battery,” representing the bright prospects of electric energy and implying that electric vehicles will bring more convenient lifestyles. Electricity not only brings us closer but also shortens distances and enhances our quality of life. “BattWay電車未” (BattWay Electric Future) starts with professional electric vehicle information, filtering out false information and fake news, while connecting car owners’ lives and interweaving a smooth and unimpeded community network.

 

The identity design focuses on the concepts of speed and mobility. In this era of electric chaos, electric vehicle information updates every second. The reduced strokes and increased angularity of the font convey a sense of neatness and modernity, representing professionalism and a futuristic image. It emphasizes that BattWay aims to create a transparent and bidirectional electric vehicle information platform, ensuring real-time and accurate information. The symbol on the business card represents a lightning bolt, subtly enhancing the feeling of electricity. The combination of multiple business cards is like a connected electric current, continuously interweaving and circulating, speeding towards the future, full of power, never stopping at stations.

https://battway.com.tw/

九灃興業JIU FENG

系統櫃品牌設計 | 品牌改造翻新 | VIS | 型錄設計 | 應用設計 | 樣品盒設計

one for all, power of JIU FENG

「創新、領先、永續」

 

一家家居產業公司,經營35年,仍堅守著自己的經營理念。從人工到機械化、自動化,小至一個家,大至一個應用建案,滿足多元化的家居場域,我們不斷的創新、進步,至始至終都圍繞著我們的理念。

九灃興業追求產業升級,提升效能及技術,創造出高品質的產品及服務。從自動化生產、智能化、客製化,甚至是全屋訂製,為的就是不斷創新,帶給顧客居住需求的至高境界。領先業界的專業技術,引進知名木工機械龍頭IMA Schelling集團的設備,工業4.0自動化系統櫃生產,專門打造舒適的居住環境。

「永續經營」,綠色是我們所追求的,選用兼具環保及耐用性的板料,打造高品質的產品;同時,給予環境最低的傷害。從一片木板下去延伸,說出你的需求,我們為你打造一個屬於自己的家。

 

品牌設計上,標準字為非襯線之現代字體融入專業、穩重、簡約,為設計調整的主軸,帶入更多工業風格的輪廓,展現呼應品牌本質的現代簡約精神。回歸原料初始狀態,貼近自然與材質間的變化並與之共生。

運用原料的變化延伸與碩型,藉由J&F的意象去融入過程的設計變化,字母,J&F之間,做出轉角切割結合了硬體與軟體的層次感,整體定位出九灃品味領導者的角色,同時也賦予品牌正向影響力,引領大眾體驗原始現代簡約與純粹美感的體驗。

 

“Innovation, Leadership, Sustainability.”A home industry company with 35 years of experience, still adhering to its core values.From manual to mechanized and automated processes, from individual homes to large-scale projects, we meet the diverse needs of home environments. We continuously innovate and progress, always centered around our core principles.

 

Jiu Feng Xing Ye aims for industrial upgrading, efficiency improvement, and technological advancement to create high-quality products and services. From automated production, smart solutions, customizations, to even whole-house customization, our goal is to constantly innovate and deliver the highest level of customer satisfaction.

Leading the industry with specialized expertise, we introduce state-of-the-art equipment from the renowned woodworking machinery leader IMA Schelling Group, enabling Industry 4.0 automation for cabinet production and specialized in crafting comfortable living spaces.

 

“Sustainable Business” is our pursuit, and green is our choice. We select environmentally-friendly and durable materials to create high-quality products while minimizing our impact on the environment. Starting from a single wooden board and understanding your needs, we create a home that is uniquely yours.

 

The brand design incorporates a modern sans-serif font that represents professionalism, stability, and simplicity, aligning with the essence of the brand. It introduces more industrial style contours to embody the spirit of modern simplicity. Returning to the initial state of materials, the design embraces the natural changes and coexistence with the materials.

 

The variation and extension of materials are used with a sophisticated type design, blending the J&F imagery into the design process. The letters “J&F” are combined with corner cuts to add depth, representing the fusion of hardware and software layers. The overall positioning portrays Jiu Feng as a tasteful leader, imparting a positive influence and guiding the public to experience the essence of modern simplicity and pure beauty.

 

 

www.jiufengls.com

428台中市大雅區大林路322巷61號

金田勤耘聯合診所

診所品牌識別設計 | 品牌故事 | 指標識別 | 網頁設計 | VIS | 應用設計 | 皮膚專科 | 醫學美容 | 肝膽腸胃科 | 聯合診所

金田 是理想的初頭

勤耘 是踏實的開始

土地的滋養,萬物的恩惠 創造了我與你相遇的機會

我們重視的 不只是你的健康與美麗

更是我與你對話 你與我的交流

引領先機的技術 是我們醫師專業的展現

親切踏實的態度 是我們永久不變的信念

真誠樸實的問候 是我們與你安心的媒介

 

標準字體為非襯線之人文字風格,結合復古、穩重、溫度,為設計調整的主軸,帶入更多本土田野風格的輪廓,展現呼應品牌本質的人文精神。回歸人與人互動的初始狀態,貼近土地與人的情感變化並與之共生。 圖騰中運用家徽的風格融入醫療與人還有家的親切和氛圍,整體定位金田勤耘診所給予人的服務與內涵,同時也賦予品牌正向影響力,引領大眾感受台灣鄉村的親切與安心的體驗。

www.clinickingdom.com

402台中市南區高工路66號

04 2265 3666

 

“金田” represents the beginning of ideals,”勤耘” symbolizes a steadfast start.

 

The nurturing of the land and the blessings of all living things have created the opportunity for our encounter.We value not only your health and beauty but also the communication and interaction between you and us.Leading-edge technology showcases the expertise of our physicians,A friendly and down-to-earth attitude embodies our unwavering belief,And sincere and unpretentious greetings serve as a bridge for your peace of mind.

 

The standard font style is non-serif, reflecting a blend of retro, stability, and warmth, tailored to echo the brand’s essence of human touch and rural charm.Returning to the initial state of human interaction, we embrace the emotions and changes of the land and people, forming a symbiotic connection.

 

Incorporating the style of a family crest in the symbol, we infuse medical care, human connection, and a homely atmosphere, positioning Kindom Clinic to provide services and essence that offer a positive influence, leading people to experience the warmth and reassurance of rural Taiwan.

Mellower gaze 玫爾萃

榮獲兩項Behance精選 | 保養品整體品牌規劃 | 廣告文案 | 攝影企劃 | 包裝禮盒設計 | 品牌改造翻新

「Mellow」代表溫和、溫柔,並且有「使之成熟」的含義,象徵Mellower gaze溫柔陪伴消費者一同學習、成長, 「Gaze」則代表廣闊的視野,每個人都有自己的生活經驗,有著各自不同的故事,面對生命中的挑戰,以更開闊的視野、更多元的想像,幫助每個人在不同的狀態下都能活出屬於自己的精彩故事,只要園藝察覺自己當下的狀態、想法,都能夠找出正確的那一條路,進而通往理想的生活,生命的主導權就掌握在自己的手上,願每一個人都能活得精彩且自在。

玫爾萃原以草寫書法呈現品牌識別,為了加深消費者對品牌的記憶,新的識別以識別度更好的字型呈現,簡潔的線條中融入斜線、簡筆、粗細變化等手法,讓識別在理性的輪廓之中,帶著些許活潑。整體大方俐落而不顯得冷漠。

以小刺蝟為主角,象徵我們看似堅強的外表其實帶著一顆溫柔的心,在與各個動物角色互動的過程中,看似不安、害怕、惶恐,然而換個心念、角度觀看每一段關係互動,也許可以發現不同的解讀,彼此之間的隔閡與誤解也能就此打開,希望透過溫馨插圖,以寬廣、溫柔的角度,讓消費者重新審視關係的各種互動。

小刺蝟看似躲避鱷魚的利牙,其實正從盒子拿出畫筆,在鱷魚的尖牙塗上色彩,看起來就像一面面飄揚的小旗幟,原來今天是鱷魚的生日,準備好加入他們細心策劃的生日派對了嗎?

面對恐懼,我們都習慣逃避,換個心情跟想法,也許在可怕的人事物背後,都有著溫柔且可愛的一面。轉念讓彼此互相理解。

小刺蝟抱著瓶子游泳,不料卻遇上冷酷的鯊魚在後面追趕,但鯊魚用他尖牙幫刺蝟撬開了瓶蓋,兩人在海底喝著飲料,一起度過了快樂的時光。

鯊魚面無表情,看似冷酷,但轉念一想,事物不一定如同表面難以親近,衝突感正是我們生活中時常會遇到的困境,試著理解與溝通,讓我們不再懼怕,能以更開闊的心境面對每一個挑戰。

大猩猩攀在樹上介備著地上的刺蝟。而刺蝟縮成一團,深怕被大猩猩發現。兩個人僵持許久,雙方都害被對方傷害,久久不敢行動。解開誤會後,倆人一起享用爆米花。

偏見,往往讓我們看不清楚事物的真相,受困於長久以來的信念,導致確認偏誤,適時地轉移注意力,轉個念想想,害怕也許只是偏見所致。

小刺蝟拔下一根身上的尖刺,看似正保護自己不受到野狼的攻擊。但其實小刺蝟是要幫野狼縫起肚子上的大洞,還好有小刺蝟,否則野狼可有得受了!

理念:藉由想像力翻轉我們所熟悉的故事,生活中有很多無法改變的事情,想像力有無限可能,讓我們能夠在生活中以不一樣的視角,改變自己的心態及想法,幫助我們跨越生活中那些無法繞過的困難。一個不同故事的結局,透過我們可以掌控自己的人生,我們都忽略很多我們不能控制的因素,好好地運用想像力可以改變自己的心態,在困境中找到不同的解決辦法。

刺蝟撐著傘,一隻獅子正在不遠處等著他…亮麗的鬃毛失去了色彩,心情也很糟糕…原來獅子只是想藉個傘而已,放晴後兩人一起享受著陽光,獅子的毛髮重新恢復了光澤,就像一顆小太陽一樣。

理念:在面對問題時,我們常常被情緒所困,導致無法以正常心行事,也往往影響身邊的人,導致誤解。然而覺察自身的情緒與想法,治癒自己並且將其導回正常狀態,可以更客觀的面對生活中的不順,化解重重困難。將注意力轉移到現在的經歷中,覺察自己為何有這樣的想法,錯誤的信念可能讓自己沒有覺察到真正的問題。

小刺蝟一邊抱怨一邊幫大刺蝟整理毛髮,大刺蝟覺得小刺蝟非常粗魯。結束後,兩個人一起去兜風,因為小刺蝟的修剪,大刺蝟終於可以舒服地戴上他的護目鏡,小刺蝟抱著大刺蝟,原來大刺蝟可以抱起來這麼舒服不毛躁。

理念:每個人的信念都會導致對偏見,越熟悉的人事物越容易造成我們的確認偏誤,拒絕接受新的想法,因此需要透過學習、理解,培養自身的同理心,讓彼此能更加溫柔的陪伴。

刺蝟在一旁剪紙,似乎刻意跟花豹保持著距離,而花豹則受到閃電影響,斑點掉了一地,失去信心看起來非常憂鬱。

然而刺蝟把剪好的小紙片黏在花豹身上,看起來更加明亮動人,兩人靜靜地不說話,卻充滿著滿滿的信任與關懷。

理念:愛除了是一種感覺外,更是一種行動,夠過行動我們才能更好地感受到愛,,並且透過愛的行動連結更多愛,生活中與親密的人一定會有或大或小的摩擦,但只要跳脫既有的想法並採取行動,就可以讓愛持續下去。

玫爾萃新包裝以「環保」為理念,推出棉麻束口袋,以品牌色藍色搭配清爽自然的淺雅麻色,營造純天然質感,同時減少一次性包裝,能作為日常收納使用,在保養肌膚的同時,也呵護著唯一的地球。

七支產品以插圖串連起來,可愛的動物角色讓消費者愛不釋手,同時也傳達著正向、轉念、理解的理念,希望玫爾萃不只是修復肌膚的產品,可愛又溫馨的插畫也能療癒關係裡面每一絲微小的裂痕。

 

“Mellow” represents gentleness, tenderness, and the idea of “maturity.” It symbolizes how Mellower Gaze accompanies consumers in learning and growth. “Gaze” represents a broad perspective, acknowledging that everyone has their own life experiences and unique stories. By embracing a broader perspective and diverse imagination, we aim to help individuals live their own extraordinary stories in different states. As long as we are aware of our current state and thoughts, we can find the right path to lead us towards our ideal lives. We hold the power to control our own lives, and we hope that everyone can live brilliantly and freely.

 

Mellower Gaze initial design features calligraphy strokes resembling grass script to enhance brand recognition. The new design utilizes a font with better legibility, incorporating techniques such as slanted lines, simple strokes, and variations in thickness. This design balances a rational outline with a touch of liveliness. The overall design is clean and sleek without feeling cold.

 

The hedgehog is the protagonist, representing a gentle heart beneath its seemingly strong exterior. Through interactions with various animal characters, we explore different interpretations of seemingly uneasy, fearful, or anxious situations. By shifting our perspectives and attitudes, we can discover new understandings and break through barriers and misunderstandings. Through heartwarming illustrations, we aim to invite consumers to reexamine their relationships from a broader and gentler perspective.

 

In one illustration, the hedgehog avoids the crocodile’s sharp teeth. But actually, the hedgehog is taking out the crayon and filling the color on the crocodile’s teeth. They look like many pieces of flying flags. Oh, today is crocodile’s birthday. Are you ready to join the birthday party?

 

This teaches us that behind frightening people or things, there may be a gentle and lovable side. By changing our mindset, we can find understanding between one another.

 

In another illustration, the hedgehog and the shark have a seemingly tense encounter. However, it turns out that the shark helps the hedgehog open the bottle with his teeth. Eventually, they are both drinking the drinks under sea, enjoying the delightful moment together.

 

Shark seems cool and scaring. Change your mind. You can’t judge a book by its cover. This cooperation brings them closer, illustrating that conflicts are common in life, but with understanding and communication, we can face challenges with a more open mind.

 

The gorilla perched on a tree, observing the hedgehog on the ground. The hedgehog curled into a ball, afraid of being noticed by the gorilla. They remained in a stalemate for a while, both fearing to harm each other and hesitant to make a move. After clearing up the misunderstanding, they sat together and enjoyed a bowl of popcorn.

 

Prejudice often blinds us from seeing the truth of things. We become trapped by long-held beliefs, resulting in confirmation bias. It is important to timely shift our attention and change our perspective. By doing so, we may realize that our fears are merely a product of prejudice.

 

The hedgehog pulls out one of its spines, seemingly protecting itself from the wild wolf’s attack. However, in reality, the hedgehog intends to use the spine to stitch up a large hole on the wolf’s stomach. Fortunately, thanks to the hedgehog’s help, the wolf is saved from further harm.

 

Concept: By using imagination to flip the familiar stories we encounter, we can overcome the unchangeable aspects of life. Imagination holds unlimited possibilities, allowing us to change our perspectives and mindsets in different ways, helping us overcome the challenges that cannot be avoided. Through creating different endings to stories, we can take control of our own lives. We often overlook the many factors we cannot control, but by harnessing the power of imagination, we can change our mindset and find different solutions in difficult situations.

 

The hedgehog holds an umbrella, while a lion waits nearby. The lion’s magnificent mane has lost its vibrant colors, and its mood is gloomy. However, it turns out that the lion simply wanted to borrow the umbrella. After the rain clears, the two of them enjoy the sunshine together. The lion’s fur regains its luster, shining like a small sun.

 

Concept: When faced with problems, we are often trapped by our emotions, making it difficult to act rationally. This emotional state can also affect those around us and lead to misunderstandings. However, by becoming aware of our emotions and thoughts, we can heal ourselves and return to a balanced state. This allows us to approach life’s challenges with a more objective mindset and find solutions to overcome difficulties. By shifting our attention to the present moment, we can observe why we have certain thoughts and beliefs. Incorrect beliefs may prevent us from recognizing the true underlying issues.

 

The hedgehog complains while helping the porcupine groom its quills. The porcupine feels that the hedgehog is being rough. After they finish, they go for a ride together. Thanks to the hedgehog’s trimming, the porcupine can finally wear its sunglasses comfortably. The hedgehog embraces the porcupine, and they both realize how comfortable and soothing it is.

 

Concept: Each person’s beliefs can lead to biases. The more familiar we are with people or things, the more prone we are to confirmation bias, where we reject new ideas and only seek confirmation of our existing beliefs. To overcome this, we need to engage in learning, understanding, and cultivate empathy within ourselves. This enables us to compassionately accompany and connect with others, fostering a more gentle and understanding environment.

 

The hedgehog sits nearby, cutting paper, seemingly intentionally keeping a distance from the leopard. The leopard, on the other hand, is affected by lightning, causing its spots to scatter all over the ground. It loses confidence and appears very gloomy.

 

However, the hedgehog sticks the neatly cut paper pieces onto the leopard’s body, making it look even more vibrant and captivating. The two of them sit in silence, filled with trust and care for each other, without needing words to convey their bond.

 

Concept: Love is not just a feeling but also an action. It is through our actions that we can truly experience and express love. By engaging in loving actions, we create connections and foster a greater sense of love in our lives. In our relationships with loved ones, conflicts may arise, big or small. However, by breaking free from preconceived notions and taking action, we can sustain and nurture love.

 

Mellower gaze’s new packaging is built on the concept of “environmental conservation.” Introducing cotton and linen drawstring bags, the brand combines its signature blue color with a refreshing and natural light beige tone, creating a sense of pure and natural aesthetics. By reducing single-use packaging, these bags can be used for everyday storage. By caring for our skin, we also extend our care to our precious planet.

 

The seven products are connected through adorable illustrations, appealing consumers and leaving them unwilling to let go. These illustrations convey a message of positivity, changing perspectives, and understanding. Mellower gaze aims for more than just skincare repair; the cute and heartwarming illustrations also have the power to heal even the tiniest cracks in relationships.

 

Chun Shang Shu Kindergarten

Chun Shang Shu Kindergarten follows the Montessori educational philosophy, placing children at the center and respecting their choices and thoughts. The role of the guide is to accompany children and facilitate their learning through discovery, rather than employing a traditional rote-learning approach. The kindergarten aims to provide a joyful learning experience for children and help them gradually discover themselves as they grow.

 

In line with the Montessori philosophy, the visual identity features a childlike representation of a tree, incorporating concepts such as “happy growth,” “joyful learning,” and “healthy development.” It symbolizes the educational approach of Chun Shang Shu Kindergarten, which focuses on both children’s learning and their happy growth. The overall design exudes a cheerful atmosphere, and the thriving tree represents the growth of children.

 

For the color palette, soft tones are chosen to connect with the concept of “spring.” Tender green symbolizes new sprouts, goose yellow represents the sunshine of spring, light blue signifies a gentle breeze, and pink resembles blooming flower petals, evoking a feeling of being immersed in the spring breeze.

 

The typography features lively lines, as if a gentle breeze is blowing and tree leaves are gracefully drifting in the air. It represents the laughter-filled environment and the companionship that Chun Shang Shu Kindergarten provides as children joyfully grow and develop.

賦真妍

榮獲日本TOPAWARDS ASIA設計獎 | 醫美品牌設計 | 連鎖品牌 | 識別設計 | 品牌命名 | 品牌包裝設計 | 廣告文案 | 陳列佈置 | 應用設計

「賦真妍」賦,賦予身體細胞活力;真,真切、璞真的醫美體驗;妍,親身試研,展現美好容顏,源自對美最真確的追求。

Each letter in the Chinese name of the brand, “賦真妍”, is endowed with meaning. “賦” means to bestow vitality to the body’s cells; “真” means a true, authentic, and pure aesthetic experience; “妍” means to personally experience that transformation. This is our pursuit of beauty.

 

Belléesse取Belle法文的「美麗」之意,Déesse則是「女神」,「Belléesse」結合兩字,賦真妍致力於幫助每一個人成為自己心中嚮往的美麗女神。

 

The name of the brand “Belléesse” is a combination of the French words “Belle”, which means “beautiful”, and “Déesse”, which means “goddess”. Thus, implied in the brand name, Belléesse’s commitment is to help each and every person to become the beautiful goddess they aspire to be.

 

有別於業界單純醫師經營的醫美診所,賦真妍團隊由醫美的「資深消費群」所創立,更能體會消費者在追求美的過程中,對於細節的追尋與期望,

In contrast to most aesthetic clinics run by doctors in the industry, the Belléesse team is founded by “seasoned consumers” in the area of medical aesthetics. Thus, they can better understand the customers’ desire and pursuit of detail when it comes to personal beauty.

 

除了專業卓越的醫學團隊外,更致力於打造良好的消費體驗,讓消費者來到賦真妍就如同在家裡一樣,感到安心且放鬆,陪伴消費者在變美的路上更加從容自在。

In addition to the professional medical team, the brand aims to create a genuine customer experience, so that when they come to Belléesse, they feel at home. The hope is that in the journey to beauty, customers will feel at ease and relaxed.

 

每項服務皆由團員親身體驗過,確保高品質服務,高規格醫學設備整合最專業的醫療團隊,細心傾聽消費者需求,散發從內而外的自信,成就真正體貼入微的美,最懂得消費者需求的醫美品牌。

The team members have gone through each of the services thoroughly to ensure the highest quality. Furthermore, the high-grade medical equipment is complemented with the professional medical team. Carefully listening and understanding the customer’s need, the brand is confident that it can truly deliver on the ideal beauty each customer desires.

 

字體設計方面,高挑的設計帶出優雅柔美的氣質,筆畫的收捺以收縮及曲線加強細膩感,而穩重的架構為整體帶來優雅柔美中不失專業的品牌價值。

In terms of the font design, the thin and tall design draw out a feeling of elegance and sweetness, with each stroke and contour line to convey the details within, thus complementing the overall design with a sense of professionalism.

 

Logo圖示部分,則以標誌、圖章設計感傳達精緻的專業感,,向上盛開花蕊代表賦活新生,兩側則轉化Belléesse的字首,如同花托襯托著花瓣,水滴沿著花托滴下,象徵著賦真妍賦予身體最真切的感受。

 

The logo’s design reflects the brands finesse and professionalism. With a stamp-like template, the stamen within faces up, representing new life. On both sides, the letter “B” from the brand name is cleverly designed as receptacles holding the flower petals. The water droplet at the bottom represents how the brand provides the body with the most authentic feeling.

 

 

分店:
台北市中山區八德路二段315號
台北市忠孝東路四段162號3樓

老媽拌麵

拌麵品牌設計 | 包裝設計 | 攝影企劃 | 即食湯麵

老媽拌麵 常溫湯麵系列

 

老媽拌麵方便的調理方式,讓消費者在忙碌的生活節奏中,可以即時品嘗到一碗充滿媽媽味的料理,簡單烹煮,美味又充滿溫暖的拌麵就能輕鬆上桌。

 

LaoMa Noodles (Mom’s Dry Noodle) Room-Temperature Noodle Soup Series

 

The convenience in preparation of LaoMa Noodles allows the consumer to enjoy a bowl of homecooked noodles amid the busyness of life. Easy, delicious and warm noodles ready to be served.

 

 

在簡單料理的基礎之上,老媽拌麵推出「川味紅燒牛肉拉麵」及「干貝花雕雞拉麵」兩款全新常溫湯麵,不僅在料理上更加方便,無需冷藏就能享受到濃郁的湯頭及飽滿扎實的肉塊,提升了保存的方便性,讓遊子隨時能來碗老媽的味道。

With easy-to-cook in mind, LaoMa Noodles launched two new noodle soups that can be stored at room temperature: “Red-Braised Noodle Soup” and “Scallop and Hua Diao Wine Chicken Noodle Soup”. Rich broth and solid pieces of meat all packed within, convenient to cook and without needing any refrigeration, making it super easy to preserve. You can enjoy the taste of a homecooked meal any time.

 

 

川味紅燒牛肉拉麵

嚴選油花均勻、口感軟嫩的澳洲穀飼牛肉,每一碗都能吃到鮮嫩多汁又厚實的肉塊,湯頭以私房牛油拌炒而成,辣中帶香的川味,讓老饕直呼過癮,並可依照個人喜好調整辣度,讓消費者在家就能輕鬆品嘗到現煮牛肉麵的品質。

Red-Braised Noodle Soup

Choice Australian grain-fed beef with uniform fat and tender texture. With every bowl, you get the taste of tender and juicy pieces of beef. The broth is based on a secret recipe of stir-fried beef tallow. The spices hold the Sichuan flavor and fragrance within so the epicure can enjoy it to the full. The level of spiciness can be adjusted accordingly to personal preference, allowing consumers to easily taste the quality of freshly cooked beef noodles at home.

 

 

干貝花雕雞拉麵

干貝花雕雞拉麵選用白露花老母雞,真材實料燉煮六小時,將食材的精華全部引出,無添加化學香精的鮮美湯頭在口中散開,每一口都是濃郁醇厚。干貝的

鮮味搭配大塊雞腿肉,可以個人喜好加入適量的精釀花雕酒,提升整體味覺的層次,山珍海味的豐富層次,只要透過簡單的烹煮,就能輕鬆上桌。

 

Scallop and Hua Diao Wine Chicken Noodle Soup

 

The Scallop and Hua Diao Wine Chicken Noodle Soup uses the old fowl, slow-cooked for 6 hours, drawing all the essence within. Without any additional artificial flavoring and with the scallops paired with the chicken meat, in each bite, the flavors of the broth overflow into the mouth. Add as much of the crafted Hua Diao wine as suits your preference to enhance the overall taste. The various layers of flavor are waiting to be served with minimal preparation.

 

包裝設計

包裝設計部分,以湯麵本身作為視覺主角,以簡潔的底色及色塊線條凸顯扎實的肉塊與Q彈有勁的麵身,從視覺設計引發消費者的食慾,配色方面則以湯底為主要用色,整體充滿著湯頭的濃郁香氣。

Package Design

In the packaging design, the noodle soup takes center stage. Using simple solid colors for the background and a variation of color blocks sizes, the design highlights both the sturdiness of the beef and the chewiness of the noodle, triggering the consumer’s appetite just by its visual design. Furthermore, the color scheme is based off the color of the soup as if drawing out its rich aroma.

 

攝影企劃

為將川味紅燒牛肉麵及干貝花雕雞拉麵的美味完整呈現,攝影企劃同樣以湯麵為主角,以樸實精緻的陶碗承裝,鮮嫩的青菜及豐富的配料營造視覺的豐盛,選用木質餐具圍繞著湯麵展開,佐以辛香料、漬物,誘人食指大動。簡單與美味的融合,「家的味道 老媽知道」,常溫湯麵系列提供消費者味覺的新體驗,隨時隨地,都能立即享用豐盛簡單的盛宴。

 

Photography

In order to fully capture the taste of the Red-Braised Noodle Soup and the Scallop and Hua Diao Wine Chicken Noodle Soup, the photography, likewise, focuses on the noodle soup itself. Placed into a ceramic bowl and sprinkled with fresh vegetables and ingredient to enhance the overall visual sensation, the wooden tableware and spices surrounding the bowl urge you to take a bite. The fusion of simplicity and delicacy: “LaoMa knows what home cooking tastes like”. This noodle soup series ushers in a new experience for the consumer to enjoy a rich and simple feast anywhere and at anytime.

Brighteeth

獲得德國IF AWARD設計獎  | 牙齒淨白美學中心  |  VIS品牌識別設計  |  Photography  |  Web  |  連鎖品牌

擁有一口亮白潔淨的牙齒,使人散發亮采自信,盡情展露笑容。Brighteeth以時尚會館的高規格,精心打造專業冷光淨白美學中心。

品牌名稱融合「Bright」&「Teeth」直接傳遞亮白牙齒二字之意涵,logo設計表現純粹以B與T字母為根基,轉化為牙齒意象,同時展現極簡、俐落,不失優雅的風格,並以金、黑、大量留白作為主色調,融入等粗極簡的字體設計,字首B帶入前衛設計表現,烘托專業性及視覺層次的俐落感,象徵極致、淨白、專業沉穩及中高端品牌之定位。

輔助圖形以喻表冷光、亮白的符號做為設計根基,零星般可聚可散的設計元素,在編排上多元而靈活,無論是象徵牙齒的圖形、品牌包裝或網頁設計的裝飾或i-con等都可延伸應用。

 

台北概念店
台北市大安區敦化南路一段236巷38號2樓
(忠孝復興站3號出口步行5分鐘)
電話: 02-27816333
新竹形象店
新竹市東區三民路49號(巨城附近)
電話: 03-5311008
台中旗艦店
台中市西區台灣大道二段492號(SOGO斜對面)
電話: 04-23222888
高雄藝文店
高雄市鼓山區美術北一街103號 (內惟火車站步行5分鐘)
電話: 07-5529359

Having bright white clean teeth allows a person’s self-confidence to gleam and brings out the most splendid smile.Brighteeth has created a professional fresh and clean aesthetic center with the uppermost quality and fashion.

The brand name is a fusion of the words“Bright”and “Teeth”to convey the deep significance of the radiance of white teeth. The logo design utilizes only the letters “B”and “T”as the foundation to carry on the vision of dental renovation. The design is minimalistic, concise, and elegant, combining gold, black and white as the main color scheme with the bold simplistic font design. The letter “B”brings out the fashion, innovation, and proficiency behind the design, taking the viewer into a higher level of visual intensity and positions the brand amongst the luxury brands.

The auxiliary graphics and bright white visuals symbolize purity and the basis of the design. The seemingly scattered design elements can be flexibly placed in various arrangements or layouts, whether it be the symbolic tooth visuals, brand packaging, web design graphics or the various icons.

皇樓

中式喜餅禮盒包裝設計 | 包裝企劃

「皇樓」創立1997年,致力研發各式習俗的經典糕餅,以漢式文化傳承為品牌指標,隨著時代不斷演進,承襲多元的婚俗禮儀之外,更極力研發跨時代的禮品糕餅。

緣定・囍 八角提盒設計,整體以象徵家庭美滿的海棠花為設計架構,將「喜」字帶入古代新人成婚時頭戴的官帽、鳳冠頭飾,穿著禮服配戴繡球彩帶的設計元素,以圖像色塊方式呈現,融合充滿台灣文化的窗花與星空圖示,代表新人的婚姻幸福美滿且雋永不變。

禮盒側邊四面設計概念,來自古時成婚使用的習俗物品,分別為新娘出嫁丟棄的扇子、新娘配戴的頭飾髮簪、成婚時新人的交杯合卺與洞房之夜高掛房門的燈籠、繡球,融入特別意義的傳統元素,富含喜慶的傳統故事,更增添喜餅禮盒的設計層次。

色彩規劃以深紅底色為主,正面貴氣不失高雅的喜字搭配局部燙金,部分設計處如窗花幾何線條則以上光方式點綴禮盒,隱約透出傳遞台式喜慶文化,希望收到禮盒的親朋好友,都能感受到新人結婚的喜氣氛圍,與大家分享這一份喜悅。

“Emperor” was founded in 1997 dedicated to the baking of traditional pastries for all occasions. Inheriting the Han legacy, the brand continues to evolve with the times, adjusting to the changing wedding etiquettes, striving to develop a pastry that crosses the various epochs.

The “Destiny/Joy” octagonal giftbox is based on the design structure of the begonia flower, which symbolizes a harmonious and joyful family. The Chinese letter “喜”is incorporated using color blocks into the various design elements: groom’s hat, the bride’s headdress, and the wedding attire. In combination with cut-out patterns and celestial symbols, the design hopes to convey the everlasting joy of the newlyweds.

The design concept on the four facets of the gift box utilizes the customary items in traditional ancient marriages: the fan thrown out on the wedding day, the hairpins worn by the bride, the wedding cups for the newlyweds and the lanterns and embroidered balls on the doorposts for decoration. All these incorporate the traditional elements of a wedding to create an extra layer of visual sensation, while at the same time, through the symbolism of each element, telling the rich tale of such festivity.

The color scheme is based on a dark red as the background with the bronzing of the Chinese letter “喜” in the front. Part of the design incorporates cut-out Chinese patterns to embellish the overall design, further emphasizing Taiwanese festive culture, with the hope that all who receive the gift can partake in the joyous moment of the newlyweds.

馨品鄉

榮獲Behance精選 | 品牌改造 | 伴手禮品牌 | 整體品牌識別設計 | 品牌包裝禮盒設計 | 攝影企劃 | 廣告文案 | 台中市十大伴手禮  

以創新 守住記憶中的馨香
——臺中第一家「夏威夷果牛軋糖創始店」

Through innovation, to safeguard the memory of an aroma

  • Taichung’s first “Macadamia Nougat Flagship Store”

 

「馨品鄉」來自被稱為臺灣糕餅發源地的臺中,
以超過三十年專精於糕點技藝、勇於追求與眾不同的職人魂,
奠定了品牌專注研發「夏威夷果糕點」的深厚口碑,
更是臺中第一家「夏威夷果牛軋糖創始店」。

 

“Shin Pin Shan” comes from Taichung, the birthplace of Taiwanese pastry

With more than 30 years of expertise and a courage to pursue distinct types of craftsmanship,

The brand has established a reputation of researching various “Macadamia Pastries”,

Making it the first “Macadamia Nougat Flagship Store” in Taichung.

 

 

秉持先驅者的精神,二十多年來細究夏威夷果仁的品種、產地與風味,
一邊努力守住臺灣傳統甜點的好味道,
一邊注入夏威夷果仁在不同烘焙技藝下的香氣與口感,
長久以來,無論時間潮流的變化,原物料的上漲波動,
緊握著對糕餅的熱情與使命,還有樸真、實在的初心,
日復一日,從未改變對於原物料品質的嚴格講究,
以及對於絕佳風味、口感的純熟體現。

With a pioneering spirit, the brand has studied the origins and flavors of a variety of macadamia nuts for more than 20 years.

Working diligently to preserve the taste of Taiwan’s traditional desserts,

Infusing the aroma and taste of macadamia nuts using various different baking techniques,

Regardless of the change of time and the rise and fluctuation in price of raw materials,

The brand holds fast to its passion for pastry and remains true to its original vision,

Day after day, this commitment to quality raw ingredients has not waned a bit

Neither has the dedication to proficiency or excellency in flavor and taste.

 

這一刻,就讓「馨品鄉」帶你品嚐無數異鄉遊子思念打包的溫潤馨香,
享受舌尖上每一口——令國內外老饕不遠千里的真誠滋味和獨到口感。

Let “Shin Pin Shan” take you on a journey to taste the various fragrances that travelers from all around the world long for.

Enjoy in every bite that unique flavor that some travel miles just to savor.

 

品牌識別以鸚鵡作為形象的設計主軸,鸚鵡是食用堅果的專家,夏威夷果仁尤其是主食之一,鸚鵡的生長環境和夏威夷果仁都來自亞熱帶雨林區,以此連結,創造出呼應品牌特色又具有記憶點的識別。

The brand uses the parrot as the theme of the design. Parrots are experts in nuts, with macadamia nuts being one of their staple foods. Since both the parrot and macadamia nuts come from the subtropical rainforest, this link creates a unique and memorable brand recognition.

鸚鵡站在樹梢的模樣,呼應品牌講究食材的天然及產地,細膩而寫實的手繪筆觸,傳遞品牌創始的特色,也表現出夏威夷果仁貴族等級的尊貴感,同時保有溫暖、良善的形象。

The parrot standing on the treetop echoes the brand’s commitment to use organic ingredients. The delicate and realistic hand-painted brushstrokes transmit the core characteristics of the brand, while at the same time conveying a sense of the nobility combined with a touch of warmness in every macadamia nut.

 

主色以質感藍為主,提升品牌伴手禮的價值,搭配沉橘色與暖金、天然綠、深紅為輔, 帶出品牌商品多樣化、香氣四溢、親近人們的特質。

The main color scheme is a luxurious blue, enhancing the brand’s overall value as a souvenir. The dark orange and warm gold are complemented with an auxiliary natural green and deep red to bring out the brand’s diversity, aroma, and intimacy.

 

夏威夷果牛軋糖
澳洲生產頂級夏威夷果仁,更飽滿的果實、更豐厚的口感,佐以甜度更低的海藻糖,撒上岩鹽調和,細細咀嚼,純粹奶香裡,綿延夏威夷果的獨特香氣,及溫潤爽脆的口感,一點也不甜膩。

Macadamia Nut Nougat

Combining Australia’s top-quality macadamia nuts, bulky and rich in taste, with low sugar trehalose, sprinkled with some rock salt. As you chew into the macadamia nut, the pure milky aroma emanates from within. The taste is crisp and not sweet at all.

 

椰棗夏威夷果
來自中東沙漠中的綠鑽石,遇上澳洲頂級夏威夷果仁。嚴選肉質飽滿整顆天然椰棗,果肉細質綿密、滋味甜蜜,包覆夏威夷果仁的爽脆、清香,成就了獨特的豐味層次。

Macadamia Nuts and Pitted Dates

Where the green diamonds from the Middle East deserts meet with Australia’s top macadamia nuts. The crispy and fragrant macadamia nuts are wrapped within the carefully selected sweet and bulky dates, giving it a unique richness in flavor.

 

南棗夏威夷果
講究低溫下精確的火侯和時間,慢熬口感細膩、恰好的甜度和軟度的南棗泥,優雅綿長的香氣,加上夏威夷果獨特的溫潤香脆,深受長輩和小孩的喜愛。

Macadamia Nuts and Jujube Paste Candy

Paying close attention to the heat and the timing, the jujubes are slowly boiled to create a delicate taste, with just the right sweetness and softness. In combination with warm and crispy macadamia nuts, the resulting graceful and pervasive aroma brings joy to both the elderly and the young.

 

南棗核桃糕

保留傳統古法精髓,結合天然棗泥品種的獨家比例,降低甜膩感,棗香卻更濃厚。溫控下慢熬古早味,交融細心焙烤的香脆核桃粒,每一口都香氣四溢,豐潤卻不黏牙。

Walnut and Jujube Paste Candy

Preserving traditional ancient practice, in combination with a specific ratio of natural jujube paste varieties, we were able to reduce the sweetness, yet retain the jujube fragrance. Slowly boiled under careful temperature control, the paste blends with delicately roasted crispy walnuts, each bite full of fragrance, bulky but not too sticky.

 

魔鬼豆豆
夏威夷果仁低溫焙烤後,淋上慢工細炒的輕薄焦糖一起烘烤,讓脆度提升層次,焦香飽滿,淋上香濃巧克力,再撒一層可可粉,微苦淺甜的濃醇滋味和香脆口感,令人深深著迷。

Chocolate and Caramel Macadamia Nut

After the macadamia nuts are roasted at low temperature, they are covered with a layer of caramel before baking together to increase the crispness and aroma. They are then covered with a fragrant chocolate mix, sprinkled with a layer of cocoa powder for a slightly bitter, yet sweet flavor. The final crispy taste is simply fascinating.

 

土鳳梨酥
選用不同品種的臺灣鳳梨,餡料香氣和酸甜度透過品種本身的風味特性,調和最好的比例 ,輕輕一咬,口感軟酥帶著豐厚奶香的餅皮裡,飽滿了細緻纖維的果肉和濃濃的土鳳梨香。

Pineapple cake

Combining the best ratio of aroma, sweetness, and sourness of all varieties of Taiwanese pineapples to create the finest flavor. With each bite, you can taste within the soft and crisp milky crust, a fibrous filling with a pervasive pineapple fragrance.

 

堅果蔓綜合鮮果仁
以更柔軟、香濃的法式牛軋糖糖體 ,揉入腰果、南瓜子的香脆及蔓越莓的微酸,以及特別講究脆度的餅乾,更能襯托奶香氣,創造出毫不甜膩的層次,及充滿幸福感的酸甜滋味。

Dried Fruit and Nut Nougat

The soft and fragrant French nougat is infused with the crunchy cashews and pumpkin seeds, combined with the slight sourness of cranberries and the crispiness of biscuits. Together, they produce a milky aroma and just the right amount of sweetness and sourness to give a smile to the face.

 

寒天太妃糖
長時間下精準慢熬功夫,才能展現迷人的糖香及琥珀色,獨家研發更好入口的柔軟度,結合日本進口天然寒天,提升Q勁,降低糖度,讓更醇厚的奶香,拌入滿溢香脆的夏威夷果,立刻收服味蕾。

Macadamia Nut Toffee

The amber color and the charming, sweet aroma can only be attained after hours of slow cooking. Developed with a smoother taste and combined with organic agar imported from Japan, it gives off a milky fragrance and increased chewiness. At the same time, it has lower levels of sugar and with the crispy macadamia within, it is a delicacy to the taste bud.

 

太陽餅
特別挑選日本進口麵粉,更高難度的烘焙技藝,實現層次更細膩的餅皮口感,獨到的熟成工序,讓每一口細質餅皮裡,迸發綿密奶香的內餡更為柔軟,口感超乎想像的細緻,令人驚豔。

Sun cake

The specially selected flour imported from Japan requires a more difficult baking technique but creates a more delicate crust texture. The unique processing delivers, to every bite, a creamier and more delicate taste, superb, exceeding the imagination.

焦糖夏威夷莓果塔
堅持不添加化學香料,輕薄塔皮裡,放滿紮實的夏威夷果仁,淋上手工熬煮焦糖醬,輕柔悠揚的焦糖香,結合果仁極豐富的立體口感,香氣馥郁,每一口都讓人心滿意足。

Caramel Macadamia Nut Tart

With no chemical additives, the tart is filled with macadamia nuts topped with hand-cooked caramel sauce. The silky, delicate caramel aroma, combined with the rich sturdy taste of the nuts, create the ultimate satisfaction with every bite.

TEi 40th

榮獲TIGDA  AWARD 優選 | 台灣電緣 | 40週年主視覺設計 | 型錄設計

「台灣電緣」成立於1978年,從開創、創造到延續革新,一路走過深耕、歷練及技術40年,以職人的百年精神,遵守嚴謹的承諾,持續邁向百年的未來。

品牌40週年主視覺設計發想,結合產品碳纖維的黑色風格,40週年的字體設計呈現時尚高端的隆重感。一改以往陳列產品的介紹方式,型錄設計從公司品牌的形象理念、歷史沿革,至研究創新的技術深耕,到生產複合材料的產品介紹,規劃以黑白金的協調配色呈現。產品內容介紹也以黑色不再是碳纖維的唯一選擇,運用多彩繽紛的文字編排配色,強調「台灣電緣」為碳纖維編織布獨家研製專利的特色,以技術突破受限,提供更多元的色彩選擇,一同邁向下一個榮耀40年。

Established in 1978, “TEi Composites” has gone through 40 years of creation, innovation, accumulating experience and technology, marching forward with this unswerving commitment and discipline to the next one hundred years.

The 40th anniversary brand’s visual design utilizes carbon fiber texture and the black color representative of the product. A sophisticated font design is chosen for the letters 40th to represent elegance.

To change the way product descriptions have been displayed in the past, the catalogue design begins instead with the company’s brand concept, to company history, then research and innovation technology, and then to introduction on the composite material products, all coordinated with black, white and gold colors.

In the product descriptions, the focus is on how black is no longer the only color option for carbon fiber. Using various colors and a colorful text layout, the aim is to emphasize how “TEi Composites” has the unique patented feature of color dyeing the woven carbon fiber fabric, breaking through the technological barriers of color concerning carbon fiber. Join us as we journey into the next glorious 40 years.

分子藥局

榮獲TIGDA AWARD優選獎 | 入圍金點設計獎 | Behance精選 | 保健品包裝設計

 

分子藥局是一間重視「理想生活」、「美和品味」和「健康飲食」的產業,突破一般醫療產業上給人冰冷、有距離與絕對理性的刻板印象。在品牌取名發想階段中,構想源自生物學上,「分子」為化學反應中最小的單位,代表著團隊能針對每一位民眾,提供客製化的個人諮詢服務。

業主希望藥局不僅只有銷售的形象,從企業識別系統到藥罐包裝設計,亦能結合現代科技與流行元素。因此,秉著分子藥局的企業理念,設計出這一系列的保健藥品,符合藥局所傳達精神與社會需求。

藥罐的貼標採用白色作為視覺主體的基底,象徵醫療界的聖潔、白淨。色彩計畫以彩虹為靈感,七彩的顏色運用與搭配,色調符合視覺舒適度,呈現藥品一致性,襯托出藥品本身含豐富的營養素。圖案設計的概念,將品牌識別logo與產品內容物結合,延伸轉化成幾何圖形,包裝設計賦予每項產品獨特的意涵。

產品名稱特別選用後加工雷射燙銀方式,呈現風格新穎、科技感。另外,設計師創意地將主要成分標示,繪製成類似實驗室表格,並在旁邊附上簡易的icon圖示,讓消費者清楚明瞭產品的成份及功效,為健康把關,展現出團隊的專業度。希望透過創新的思維、別出心裁的設計,使消費者在選購的同時,也能將美與質感俱佳的產品納入生活之中。

 

Molecular Pharmacy is an industry that cares about “ideal life”, “beauty and taste” and “healthy diet” and turns the stereotypes of cold, distant and absolute rational as thinking of the general medical industry. During the stage of brand creation, it is derived from the biology and reminds the team that “molecule” is the smallest unit in chemical reaction. That represents that the tam will provide customized personal consultation for every individual.

 

The owner hopes that Molecular Pharmacy does not only have a marketing image but also integrate the modern technology and fashion element shown in the industry identity system as well as the design and packaging of medicine cans. Therefore, Molecular Pharmacy designs the series of health care medicines with faiths of the enterprise and hopefully shows the spirit and meets the requirements of the society.

 

The label of medicine can adopt white color as the base of vision focus to shin the holiness and pureness of the medical care industry. The color design is inspired by the rainbow that uses and merges the seven colors to provide the comforts for the visions, to present the consistency of the medicine and to bring out the nutrient abundance of the medicine itself.The concept of figure design integrates the logo of brand identity and the products to extend and transform into geometric figures. The package design gives each individual product its own unique meaning.

 

The names labeled on the products use especially post laser machining with silver foil stamping to present the modern and technological style. In addition, the designer indicates the main ingredients creatively with the drawings similar to the forms used in the laboratory and with the simple icons attached besides. The considerate design will help the consumers understand the ingredients and effects of our products for controlling their health. That shows the professionality of our team. We hope to provide an opportunity for our customers to integrate the beautiful and elegant products that are with innovative thoughts and originated design into their lives.

景好生活GOOD LIFE IN LIFE

空間&建築設計品牌識別規劃設計 | 應用設計 | 簡報設計

每一個生活角落,賦予不同的感動,讓景好生活,給您美好生活

大樓林立的都市叢林;人行道上的一磚一瓦
即便是鄉間小路,也有著貼近人情的綠瓦紅磚
這些小小的生活日常,都足以沈浸其中

建築,是生活起點
因為點、線、面,而形成的完美空間
景好生活期待帶給每個人風景美好日日美好的生活

景好生活設計擁有建築、室內設計團隊
用設計帶入生活;建築到空間
從零開始,一點一滴的改變
聚焦每個委託人腦海中的各種想像
透過分析建築環境及專業思維,整合室內空間整體感受
用空間主人的視角,規劃全方位完美氛圍
賦予空間極致美好;給予屋主日日景好的生活一隅
讓生活的每一個角落,都擁有不同的感動

整體設計以’G’ 為主要架構,以標語GOOD LIFE IN LIFE的英文縮寫,在負空間裡藏了L跟I,切角以一點透視,把空間感建築意象融入於此,並使用活潑的排列方式,呈現英語標語,增加生活感意象。

中文字的部分將’G’融入進「景」字裡面,在右上角加入十字符號,想傳遞我就是您的空間醫生一般,就像醫生診斷病人並給予正確的治療,我們以專業的角度,能準確地評估最適合你的空間走向,給予用心的空間整體規劃。

Every corner of life bestows different emotions. Good Life Design, give you a wonderful life full of beautiful moments.

In the urban jungle of towering skyscrapers, every brick and tile on the sidewalks,
Even on the rural paths, there are also tiles and bricks close to human sentiments.
These tiny daily life moments are enough to be immerse in.
Architecture serves as the starting point of life,
Forming perfect spaces through points, lines, and surfaces,
Good Life Design aspires to bring a daily life of beautiful scenery to everyone,
A life immersed in beauty, day after day.

Good Life Design possesses architectural and interior design teams,
Bringing life through design; from architecture to space,
Starting from scratch, making incremental changes,
Focusing on the various imaginations within each client’s mind,
Through analyzing the architectural environment and professional thinking, integrating the overall sense of interior space,
Planning a comprehensive and perfect atmosphere from the perspective of the space’s owner,
Bestowing the space with ultimate beauty; granting homeowners a corner of daily good life,
Enabling people to be touched in every corner.

The overall design is centered around the letter ‘G,’ representing the brand name. The English slogan “GOOD LIFE IN LIFE” is abbreviated and hidden within the negative space, with ‘L’ and ‘I’ tucked in. Using a perspective angle, the design incorporates architectural imagery to convey a sense of space. The playful arrangement presents the English slogan, adding a sense of vitality to the brand image.

For the Chinese characters, the ‘G’ is integrated into the character “景” (jǐng), with a ten-character symbol added in the upper right corner. This symbolizes the brand as a space doctor, providing the correct treatment for your space. Just like a doctor diagnoses patients and gives them appropriate treatment, we, from a professional perspective, can accurately assess the most suitable direction for your space and provide thoughtful overall space planning.

KALLIE STARR

眼妝品牌識別設計 | 獲得Behance精選 | 品牌包裝設計 | 網頁設計 | 攝影企劃

https://kalliestarr.com/

一家台灣在地超過四十年的化妝品製造廠,長久以來以生產代工為主,具備豐厚的專業經驗和產品研發能力,希望和市場上具備領先技術的日韓品牌作區隔,在創意發想階段,別於普遍甜美可愛的風格走向,思考到宇宙銀河系可以表現眼妝彩盤的意象,銀河的閃耀和絢麗能充分展現化妝品的特性。而宇宙的無邊盡、充滿冒險和無限可能,展現品牌長久以來不設限、創新研發的產品實力,因此品牌定位為「Make you a Star」星空系彩妝。

品牌識別設計,結合星軌、星球、星空的概念,以簡化的幾何線條構成「Kallie Starr」標準字型,整體視覺俐落不失個性,其中由A跨越至E的星軌線條更能提升品牌記憶點,也象徵期望每位顧客透過產品的使用,找到屬於自己的光芒。

品牌色彩規劃,以隕石黑及星系銀為主色調,輔助色則選擇相互襯托彩度比較高的顏色,象徵星光的黃色、象徵柔光的粉色和象徵星際的藍色。輔助圖形設計,以宇宙中的黑洞搭配隕石、宇宙間的星辰、塵埃作為圖形發展基礎,呼應圖象應用於品牌的眼線系列產品,傳遞其賦予眼神的深邃感,及奇幻探索的風格。其二以星際間閃亮的恆星、星系及輻射的意象,轉化為象徵幾何圖像,烘托迷幻和奇麗感,進而呼應其所應用於眉部類產品的特色,帶給使用者展現自我閃耀。其三將銀河系中眾多星宿和銀暈的特色,搭配宇宙間靜謐的黑與象徵星光的流線圖形,柔和的流線感融合輔助色漸變的粉暖色系,傳遞品牌唇妝類產品的風格特色。

包裝設計,整體色調以大面黑色作為主要調性,結合星系和星球等元素轉化的圖形,在印刷上透過模造面黑卡的紙質結合後加工的表現,營造黑夜中閃耀的視覺感受。產品則採用比較接近太空感的包裝風格,讓整體更貼近品牌追求無限美麗的調性。

 

This Taiwanese cosmetic manufacturer has more than 40 years of experience in OEM. With its professional expertise and product development capabilities, it hopes to differentiate itself from the leading Japanese and Korean brands in the market. At the innovation stage, instead of using the traditional sweet and charming design style, the concept leans more toward combing the facets of the Milky Way into the eye makeup palette, so that the shine and splendor of the galaxy can be fully displayed. The universe is endless, full of adventure and with unlimited possibilities, making it an ideal representation of the brand’s long-standing innovative research and development capabilities. Thus, the brand position is to “Make you a Star”.

The brand design combines a series of planetary and interstellar designs, using simplistic geometric lines to assemble the letters of the brand “Kallie Starr”, clever and with its own personality. The letters “A” flying towards “E” create a greater impression of the brand into the minds of the consumers and ultimately representing each person’s desire to find their own glow.

The color scheme of the brand uses meteor black and galaxy silver as the main colors, with contrasting auxiliary colors: yellow symbolizing starlight, pink symbolizing soft light and blue symbolizing galaxies.

The auxiliary graphic design uses black holes, meteorites, stars and stardust to echo the characteristics of the eyeliner product line, further conveying the brand’s ability to create greater depth in every look, while creating a sense of fantasy and exploration.

Secondly, the images of interstellar shining stars, galaxies and the invisible light spectrum are transformed into symbolic geometric images, creating a sense of enigma and mystery, echoing the characteristics of the eyebrow product line, guiding consumers to find their own glow.

Thirdly, the contour lines draw out the many characteristics of stars and haloes in the Milky Way in combination with the quiet black of the universe with the faint hint of the auxiliary pink color scheme to echo the characteristics of the lip makeup product line.

For the packaging design, the overall color scheme uses black as the main color scheme, combing the design elements of galaxies and planets. All of it being printed on wood free black paper with post-processing to create a sensation of a starry night.

Overall, the product packaging uses the concept of outer space as the main design, in harmony with the brand’s pursuit of infinite beauty.

2024旺萊山春節禮盒

2024旺萊山春節禮盒設計 / 包裝企劃 / 包裝設計
As we usher in the auspicious Year of the Dragon, we embrace the spirit of strength, wisdom, and good fortune. In Chinese culture, the dragon is a symbol of power, success, and prosperity. As we embark on this new chapter, let us extend heartfelt blessings to all, invoking the majestic energy of the dragon to bring abundance and joy.
In the embrace of the dragon’s mighty wings, may you find the courage to overcome challenges and soar to new heights. May the dragon’s wisdom guide you on a path of enlightenment, encouraging you to make wise decisions and pursue your dreams with clarity and determination.
As the dragon dances gracefully through the sky, let its vibrant energy infuse your life with vitality and positivity. May the dragon’s presence ward off negativity and bring in a tidal wave of good luck, prosperity, and happiness. May your endeavors be blessed with success, and may your aspirations be fulfilled in the coming year.
In the dragon’s fiery breath, find the passion to pursue your goals with unwavering enthusiasm. Let the flames of determination burn brightly, lighting up the path to your dreams. May the dragon’s fire cleanse and rejuvenate, clearing away any obstacles in your journey.
Just as the dragon is a symbol of unity and auspiciousness, may your relationships flourish and bring harmony into your life. May the bonds with family and friends strengthen, and may you be surrounded by love and support throughout the year.
In the Year of the Dragon, let us celebrate the beauty of new beginnings and the promise of a brighter future.
May the dragon’s mystical presence bring an abundance of blessings, prosperity, and good fortune into your life. Wishing you a joyous and fulfilling Year of the Dragon!

藤記甜品

豆花甜品品牌 | 連鎖飲品品牌識別設計 | 品牌改造翻新 | 旗艦店商業空間設計

藤記甜品-臻心不換,食不相瞞。豆花採用食品級非基改黃豆、不含消泡劑,臻食醇淬,嚴選每個好食材。

想像選物店融入藤記豆花的感覺,概念的轉換,替您精心挑選的豆子與食材,在藤記精密的的形象中提升至選物店的格調。

視覺上以工業硬派的意象風格為主要方向。以鐵管結合板手的概念,環繞著整體視覺圖示,象徵著良善的循環,以及精密的準則,再以工業鐵管組合出藤字的圖像,讓整體視覺表現出更完整的層次。

藤記字體設計中以簡約的筆畫與字體的黃金比例去排列組合,融合了圖騰的logo圖示,讓整體比例呈現完美組合,定義出品牌的專業與成熟定位。

Teng Ji Sweets – We won’t ever deceive you. Our tofu pudding utilizes food-grade organic soybeans, without any defoaming agents, every ingredient carefully selected to be part of the Teng Ji Sweets collection.

Imagine the shops having Teng Ji Tofu Pudding bring a shift, a change in perspective. Each bean and ingredient carefully selected just for you, so every store elevated to a higher level.

The brand imagery uses the rigid industrial design as its main focus.

The images of iron pipes and wrenches surround the overall visuals, symbolizing a quality cycle with precision at the core. Furthermore, using iron pipes to form the Chinese character “藤”, completing the visual imagery.

The Teng Ji font design uses a combination of simple strokes and the golden ratio of fonts, in unison with the logo, to present the perfect proportions, bringing out the competence and reputation of the brand.

盧西咖啡

咖啡品牌識別設計 |  品牌改造翻新 |  品牌應用設計 |  包裝設計 |  掛耳包設計

如何定義一杯好的咖啡呢?只要是自己喜歡的味道,就是一杯好的咖啡。

品牌創辦人從喜愛咖啡,興趣之餘四處參賽,歷經創業過程考取國際杯測師證照,擁有杯測專業能力;從如何辨別咖啡風味、酸味、厚度、醇度、後味、甜味、苦味等,累積對咖啡豆挑選的鑑賞能力、烘焙咖啡豆與手沖的技術,成就「盧西咖啡」品牌的誕生。

品牌識別設計,以杯測師身分設計發想,將杯測時會有的聞香動作與沖泡時散發的香氣,結合咖啡杯造型外觀,以簡練的線條構成,如同一杯好喝的咖啡,需要有咖啡豆、沖泡器具及咖啡師三者缺一不可。輔助圖形設計,幾何線條代表熱騰上升的香氣,溫潤色塊表示堆疊、累積。

咖啡豆包裝設計以顏色代表四大產區,將烘焙咖啡豆過程漸進式轉化融入,如生豆時呈現綠色、豆子吸收熱能將由綠轉黃、烘焙第一爆成褐色、第二爆成深咖啡色,也將烘焙時會有的兩種化學反應,以幾何線條帶出香氣與風味;特別設計品牌小人物,以創辦人的形象刻畫,帶出杯測師專業手沖技術且幽默風趣的個性,增添品牌趣味性。

品牌咖啡師擁有杯測的專業技術,依據咖啡豆特性、平衡性等條件,將咖啡豆專屬的獨特風味凸顯出來,期許到店品嚐咖啡的客人,都能透過「盧西咖啡」引導,找到屬於自己喜愛的命定咖啡。

How would you define a good cup of coffee? As long as you like the taste, then it is a good cup of coffee.

The brand was inspired by the founder’s love for coffee. He had joined many competitions and with his experience in coffee cupping, obtained the Q Grader certificate. Years of appreciation of coffee beans has taught him how to distinguish the various flavors and concentrations of coffee beans, from sour to sweet to bitter, and even the aftertaste. All this expertise and knowledge, paired with coffee roasting skills and hand pouring coffee experience, have become the foundation of the “Lu.CY Coffee” brand.

The brand design uses simplistic contour lines to simulate how Q Graders analyze the coffee through smell and taste as well as the sweet aroma emanating as they brew. In combination with the shape of the coffee mug, the design concept conveys the three elements of a good cup of coffee: the coffee bean, the equipment, and the barista. The auxiliary graphic design uses geometric lines to represent the rising aroma in tandem with warm color blocks represent the accumulation of that aroma to the senses.

The packaging design uses colors that represent the four phases of coffee production, exemplifying how the coffee bean changes in the roasting process: green representing the raw beans, yellow representing the beans turning yellow as they absorb the heat from the sun, brown representing the first roast, and lastly dark brown representing the second roast. Furthermore, the geometrical lines paint the picture of aroma and flavor, which are the two chemical reactions resulting from roasting. We also designed the founder face in a lighthearted, cartoonish fashion into the packaging combining both professionalism and humor into the overall brand design.

Our baristas are professional coffee cuppers, able to select the most suitable coffee beans based on their characteristics to draw out each unique flavor.  Our hope is that through “Lu.CY Coffee”, every customer can find the coffee taste that is uniquely theirs.

金統立 KING TONY

品牌識別優化 | 專業手工具品牌設計 | 包裝設計 | 品牌應用設計

King Tony

 

金統立致力於手工具製造,恰逢品牌三十五週年,在原有品牌沉穩、專業、堅毅的形象上提升質感,持續提供優質的服務及產品。 是台灣的驕傲,手工具外銷多個國家。

King Tony has been committed to years of manufacturing hand tools, and now in its 35th anniversary, it hopes to continue providing high-end quality services and products through the refining of its craftsmanship, adding to the brand’s image of being reliable, professional and resolute.

 

輔助圖形

Auxiliary Graphics

輔助圖形以產品製程為靈感,藍色作為主要底色,並以品牌標準色之一的紅色象徵製造過程中的「熱熔」工序,圖形線條剛硬,代表著金統立可靠的品質,運用六角、十字、一字等特徵強化「手工具」的意象。在維持統一性的同時,具有彈性的搭配設計,依產品特性而呈現不同的效果。

The auxiliary graphics are inspired by the manufacturing process, using blue as the main color for the background, and red, one of the brand’s standard colors, to symbolize the “melting” phase in the manufacturing process. The rigid strokes of the graphics represent the reliability of all King Tony’s products. Furthermore, the use of the hexagon, cross, and line represent “hand tools” commonly used. While maintaining an overall harmony, the flexibility in design allows for variety according to the various products and their characteristics.

 

包裝

Packaging

產品包裝以紅、藍、黑三色帶出高質感及堅固的特性,並運用產品照讓客戶一眼就能辨認需要的商品。圖形線條上導入品牌識別的角度,使豐富的產品線呈現一致的包裝視覺表現。

The product packaging uses three main colors – red, blue and black – to convey the brand’s excellence and stability. Product photos are clearly displayed to allow customers to identify the packaged product at a glance. The design graphics highlight the brand’s characteristics and create a consistent visual coherence among the various product lines.

 

事務用品

Stationery

信封、信紙部分,有別於產品包裝的深色系表現,以白色為底色,紅藍色點綴,專業中帶著品牌特色。

For the letters and envelopes, white is used as the background color in contrast to the dark color scheme of the product packaging. Red and blue are used to enhance the overall appearance, retaining the distinctive features of the brand.

四款名片設計異中求同,白、藍、紅、黑四色組合出不同的搭配,表現出品牌專業、健康的企業形象。

Each of the designs of the four business cards utilize a different combination of white, blue, red, and black to create a sense of diversity while maintaining a sense of unity, overall, displaying a professional and healthy brand image.

 

制服

Uniform

制服為polo衫款式,以紅白點色綴大面積藍黑底色,在專業的外表下,蘊藏著滿滿的熱情,傳達著品牌「熱愛工作」的企業理念。

The uniform uses the polo shirt, using black and blue as the main color, with red and white as highlights. Professional, but full of enthusiasm, conveying the philosophy of being “passionate for your work”.

日生堂

榮獲Behance精選 | 生技類品牌識別設計 | 日本保健食品包裝設計

日本保健食品「日生堂」,識別設計以名稱「日」及「N」結合而成,蘊含中文「日生堂」與英文「NISEIDO」兩者字首,以正面視覺與轉向後的角度變化,使logo呈現兩種不同面向;字體方正搭配筆觸微上揚的尖角設計,強化品牌識別度之於,也以沈穩深藍色及溫暖金色相互搭配,亦能提升品牌為專業穩重的保健食品領域。

|万步王|前端發想階段,以期盼保健食品能帶給人們營養補給、強健骨骼為根基,提供人體健康所需,使保健食品漸進式融入日常生活,因此制定包裝設計方向,以治癒為導向,從顏色劃分兩大區塊,銀灰色代表身體骨骼,橘色色塊象徵食用保健食品後,骨骼治癒的成果。

|納豆の力|在日本被譽為解酒聖品的納豆,因有預防及調解脂肪肝、降血脂血管等多重功效,被廣泛的運用到保健食品中。包裝設計,將納豆外型以不同大小色塊在包裝上呈現,一如真實的食品般,運用幾何線條,將一顆顆納豆相互黏稠的樣貌加以連結,傳遞產品特性。

兩包裝在後加工部份,將Logo、產品名、納豆圖案,以打凸打凹方式刻畫,增加包裝的質感細節度,從視覺呼應高級保健食品的品牌形象,帶出產品特性,給人安心、自然的食用印象,提升品牌與產品的相互連結性。

The concept design of the Japanese health supplement brand “Niseido” uses a combination of the character “日” and letter “N”. It contains the first character of the Chinese brand name “日生堂”and the first letter of the English brand name. The logo is designed so it displays one character in one direction and another when angled, thus presenting the logo in two facets. The use of a square font with curved sharp edges helps give a more distinct look and with a combination of calm dark blue and warm gold, together they enhance the product’s image as a professional and reliable health supplement brand.

|Nimblex|In the early stages of the design, we hoped to emphasize how health supplements can replenish the body’s missing nutrition and strengthen bone composition. For that reason, the design concept focuses on those benefits and how they can improve heath and healing, using two major color schemes: silver gray, representing the bones in the body and orange, representing the healing resulting from the intake of health supplements.

|Natto Power EX|Natto, known as the holy grail in treating hangovers in Japan, is widely used in health foods because of its many benefits such as preventing and regulating fatty liver disease and lowering blood lipids. In the packaging design, natto is represented using various sizes of color blocks while connecting them with geometric lines representing the viscosity of natto, overall highlighting the features of the product.

In the post-processing of both packaging designs, the logo, product name, and natto patterns are portrayed using embossing to enhance the texture design, further accentuating the brand as a high-end health supplement product. The design hopes to highlight the product’s strengths, giving the consumer a peace of mind and enhancing the connection between brand and product.

 

我在

獲選為Behance精選 | 寵物友善餐廳 | 美式餐廳品牌識別設計| 應用設計| 作品入圍2020 Taiwan top star

「我在」美式餐廳以寵物友善為經營方向,創業起源想把在國外品嚐到驚豔的美式漢堡口味帶回台灣,也想給生病的毛小孩多一份陪伴,希望透過開立一家寵物友善餐廳,能更多時間陪伴在牠的身邊,因此品牌中文名取為「我在」,英文名則有趣的音譯「有我在」的台語。

品牌設計規劃上,放大品牌傳達友善寵物餐點和道地美式和野餐的三大特色,整體風格表現希望與野餐活潑又洋溢自然綠意的氣息做連結。清晰傳遞美式餐廳的訊息,同時感受到主人陪伴寵物的溫暖氣息,帶給人的友善、清新、放鬆、愉悅感。

識別設計以美式餐廳代表之元素-漢堡,作為整體架構,內藏狗與人的手相握,呈現寵物友善餐廳的溫暖感,更呼應品牌概念:有我在。色彩規劃,象徵親近大自然公園野餐的綠色,代表友善寵物、溫暖陪伴的膚色,代表活力、用心的黃色。

輔助圖形放入愛犬約克夏的臉,結合象徵美式餐點的咖啡、漢堡等圖像,從英文名發展出字母的活潑排列,強化陪伴寵物的品牌特色及融合象徵大自然綠意的花草符號。

外帶一份漢堡到公園享受野餐的樂趣,接受和煦陽光的洗禮,看著毛小孩露出燦爛無比的笑容,貼心的店家還有準備毛小孩可以食用的寵物鮮食,一起度過週末的歡樂時光。

“I’m here” American restaurant is oriented towards pet friendliness. The origin of entrepreneurship wants to bring back the taste of amazing American burgers that have been tasted abroad. It also wants to accompany sick Mao children, and hopes to open a pet-friendly restaurant. The restaurant can spend more time with it, so the Chinese name of the brand is “I am”, and the English name is an interesting transliteration of “I am there” in Taiwanese.

In the brand design and planning, the brand conveys the three major characteristics of friendly pet meals and authentic American and picnic. The overall style performance hopes to be connected with the lively and natural green atmosphere of the picnic. Clearly convey the message of the American restaurant, and at the same time feel the warmth of the owner’s companionship of pets, bringing people a sense of friendliness, freshness, relaxation, and pleasure.

The identification design is based on the element of the American restaurant-Hamburg. As the overall structure, the built-in dog holds hands with people, presents the warmth of the pet-friendly restaurant, and echoes the brand concept: I am here. The color planning symbolizes the green color that is close to the picnic in the nature park, represents the color of friendly pets, warm companionship, and represents the vitality and intentional yellow.

Auxiliary graphics are put into the face of the pet dog Yorkshire, combined with images of coffee, burgers and other images that symbolize American meals, a lively arrangement of letters has been developed from the English name, strengthening the brand characteristics of accompanying pets and integrating flowers and grass symbols that symbolize the greenness of nature.

Take a burger to the park for a picnic, accept the baptism of warm sunshine, watch Mao Xiaodong show a brilliant smile, the intimate store also has fresh pet food that Mao Xiaodong can eat, and spend happy weekends together.

金茶五
茶飲品牌杯身規劃設計 | 與插畫家H.H合作 | 周邊商品規劃設計

提到飲品,你會想到甚麼城市?

 

台南,這個充滿甜味的城市,正是金茶伍的起點。

炎炎夏日,一杯冰涼飲料能瞬間讓全身透清涼,寒冷冬天,一杯溫熱飲品能暖到骨子裡。金茶伍秉持著「誠信、服務、專業」的理念,從消費者角度出發,研發符合消費市場的飲品,講究真材實料,確保送到你手中是最新鮮的飲品,我們還傳承了祖父母的手藝,首創水果Q粿,台灣人的飲料,就是要有料!希望可以將這份台南的熱情與手藝分享給所有人。

 

手裡拿著一杯手搖飲是台灣最美的風景了。一杯金茶伍,一份快樂,一份享受。

 

我們企劃執行-杯身視覺規劃設計,延伸周邊商品設計。整體視覺走單色系來呈現,與台灣知名插畫家H.H先生合作,角色「美美」,分別扮演家庭、學生、夢想、上班及戰士。整體設計與消費族群間有著強烈的連結,希望透過這些角色,加深消費者對品牌的感受。戰士的角色則是呼應品牌本身的騎士精神,堅持將每一杯飲品做到最好。

When it comes to beverages, which city comes to your mind?

 

Tainan, the city filled with sweetness, is the beginning of Woo Cha. In scorching summers, a refreshing drink instantly cools the entire body; while in chilly winters, a warm beverage warms you to the core. Woo Cha adheres to the principles of “Integrity, Service, and Professionalism,” developing beverages that cater to the consumer market from the consumer’s perspective. We emphasize using genuine and fresh ingredients to ensure that the drinks delivered to your hands are of the highest quality. We also inherit the craftsmanship of our grandparents and innovate by creating the Fruit Q Guo(水果Q粿), where Taiwan’s beverages are meant to be full of TOPPINGS! We hope to share this passion and craftsmanship of Tainan with everyone.

 

Holding a cup of hand-shaken beverage is Taiwan’s most beautiful scenery.

A cup of Woo Cha, a portion of happiness, a moment of enjoyment.

 

For the beverage cup design, a monochromatic visual approach is used, combined with the well-known Taiwanese illustrated character “Mei Mei,” portraying various roles such as family, students, dreams, work, and warriors. The overall design creates a strong connection with the target consumer groups, aiming to deepen the consumers’ feelings towards the brand through these characters. The warrior character reflects the brand’s own knight spirit, dedicated to making each cup of beverage the best.

2020

 

中僑蔘茸

澳門百年中藥品牌 | 孕婦產期中藥包包裝設計 | 禮盒規劃設計 | 氛圍攝影

「中僑參茸」1950年創立於澳門,以養生保健為訴求,將溫和的中藥材融入日常生活,期盼品牌圓融、中庸,發展方中帶圓、一分為二,傳承生生不息的品牌理念。

禮盒設計,源起古時相傳燕子從遠處飛來築巢代表好事臨近,有著喜事、吉祥之意,運用燕子象徵福氣概念,以沈穩紅底融入禮盒設計。在孕期前三月燉煮紅色「迎喜、心悅」款,初期安胎過程能健脾和胃,也象徵夫妻得知擁有新生兒的喜訊;中期為粉色「安穩、自然」款,以女子飲用中藥的畫面,象徵懷胎過程中滋陰補腎,透過中藥舒緩身體不適;後期淡藍色「期待、美好」款,準胎調和氣血,以佈置嬰兒床、小木馬的設計元素,歷經十個月孕期終於迎接新生兒的誕生。

攝影企劃,為延續品牌以方中帶圓的畫面構成,融入燕子剪影,帶出祝福的好運象徵,中藥材成分點綴也代表產品滋補、調理及照料身心靈,漸進式的保養、增強抵抗力、益心補氣,透過溫和方式,將養生融入孕婦九個月孕期的日常生活,期許好似燕子般自在飛翔,享受新生兒帶來的好運祝福。

“Chong Kio” was founded in Macau in 1950 with a focus on wellbeing, integrating Traditional Chinese Medicine into daily life. The hope is to convey harmony and modesty, a balance between the round and square, a legacy of endless life.

The design of the gift box is built on the auspicious ancient tradition of a swallow building a nest, symbolizing good luck approaching. The motif of the swallow is integrated into the design with a calm red as the base color.

The red “Welcome/Joyful” set is for the first three months of pregnancy, strengthening the spleen and digestive system, symbolizing the joy of hearing the news. The pink “Stable/Natural” set is for the months in between, using a woman taking in Chinese medicine as the main image, symbolizing the nourishment of the yin and the kidney, easing any discomfort. The blue “Expectation/Wonder” set is for the final few months, to regulate qi and blood, using the baby crib and the rocking horse as the main design elements, symbolizing the anticipation as the couple welcome the newborn baby after these arduous 10 months.

The photography scheme is in tandem with the brand’s round square design composition, while incorporating the silhouettes of swallows, to draw out the symbolism of blessing. The images of the Chinese medicinal ingredients are used to embellish the overall design as well as representing the brand’s role in the nourishment, adjustment and care of the body and soul, as well as the enhancement of the body’s immunity and replenishment of the qi. Overall, conveying the brand’s commitment to integrate wellbeing into the daily life of a pregnant woman, so that just as the swallows enjoys the freedom as it flies in the air, each mother may enjoy the blessings that her newborn baby brings.

 

羊灣villa

入圍金點設計獎 | 房地產整體廣告企劃 | 精裝本設計 | 廣告文案 | 品牌書設計 | 視覺整體規劃

 

Young One Villa -Design of the Instruction Manual

一座頂級集合別墅的建案規劃,環抱溪頭森林保護區4800坪幽竹森林,珍貴坐擁國家級自然風景,羊灣建設以單純少量的戶數,體現遠離塵囂,不必遠遊度假,完全擁抱大自然的個人森林Villa。全書冊的視覺設計上希望將這裡獨有的四季晨昏、生態景觀及生活意境,解構後透過寫實的素描插畫筆觸,巧妙融入充滿設計感的線條意象、如雲光暈的圖層之中,重新詮釋專屬這裡如同人間天境,依循季節變化的散步地圖與生活風景。

 

一翻頁即見鑽石般的意象彰顯珍貴價值,多重切割的幾何圖、建材質地色塊,象徵建築空間、生活容器,交融著這裡最具代表性的景觀:高海拔雲霧、銀杏、螢火蟲、星空;星光熠熠融入高腳杯的意象,彰顯私人迎賓Villa的氣韻品味,並在景觀攝影圖裡透過許多虛實穿梭的線條一再地傳達建案的核心精神「建築為衣、自然環境為體,空間真實與自然共存融合」的概念,翻冊閱覽的過程中,展現漸進的設計層次及氛圍營造,讓人宛如真實步入場域之中,坐臥在這座專屬自己的森林Villa。

In order to have a quiet and high quality resort, Young One Construction Corp. builds a villa that contains few households to show a high quality of villa of construction planning. This villa is surrounded by the National scenic area, Xitou forest reserve of 13223.2m², which means you don’t have to go to a far way but you can totally enjoy the nature bathing in this villa.

The visual design of the manual uses the unique characteristics of four seasons as the elements. While turning the page, the geometric figures, the color and material of the construction which symbolize the space of the construction and the life, combine the most representative landscapes: Mist in the high altitude, ginkgo, firebug, and the sky full with stars.

The star light blends into the goblet, showing the characteristic of the private villa. Furthermore, by the real and unreal lines in the landscape photography, it also conveys the central spirit of this construction project: construction as the clothes, nature as the body and the space immerse into the nature. When reading the manual, it seems you are the one who is in the villa, and enjoy all the things around you.

 

遊獵。羊灣

南投縣鹿谷鄉興產路28-1號

訂房line :265oscyg

https://deerchaser.com.tw/deer-chaser/

舒植萃

中藥包飲品整體品牌識別設計 | 包裝設計

舒植萃 -「Soilavie」一字,是由法文SoilLa vie兩字組成,意義著「大地」與「生命」之間共處共榮,也象徵自然生息與友善環境之間的緊密關係。標準字體以草本植物纖細、柔美的姿態為出發點,筆畫柔軟,仿莖及葉柄的柔美,同時為加強漢方印象,筆畫仿古杯器呈現。整體帶著草本植物剛毅及柔美。

包裝部分以動物呈現各支產品的特色,並與少女角色互動,整體清新自然,帶有夢幻、童話氣息。

  • 舒適輕:少女乘著白鴿飛上高空,呼出凝結的冷空氣,俯瞰低空群山、山谷間的雲霧,象徵擺脫體內濕氣困擾。
  • 月和好:北極熊與少女在初春的冰原中相遇,北極熊坐在地上望著少女,少女將手中的圍巾圍在北極熊的脖子上,兩人腳下的冰雪融去,露出淡黃色的土地及剛長出來的小花小草,以冰雪象徵生理期的不適,並用圍巾、融雪來表示「溫暖」來臨,強調舒緩生理痛的功效。
  • 協和音:百靈鳥圍繞著少女一起歌唱,以幽靜的森林做為背景,以「寧靜」襯托「歌聲」,強調聲律動保養喉嚨的功效。
  • 夢靜恬:少女躺在綿羊形狀的星雲上,和綿羊一起安然地沈睡,背景以星球、宇宙襯托出寧靜氛圍,以不規則的形狀襯托出美夢的形象。
  • 輕極氣:鯨魚與少女一起在海裡舒適地游泳,逐漸向海面浮出,希望可以用,以「水」及「空氣」的對比,並用氣泡感的背景輪廓強調寬悟氣「提升肺活量」的功效。
  • 自然光:少女從花瓣中甦醒,以花的粉色、自然光的白色搭配,強調「自然光」改善氣色的功效。
  • 輕自在:粉嫩色系的蝴蝶,與少女一起在空間翩翩起舞,以蝴蝶的柔美,傳達「纖細」、「輕盈」的意象。
  • 漫拾光:在金黃的月光之下,少女凝視著月亮,遠處一隻雪白色的貓頭鷹目光炯炯,以深夜、月光、貓頭鷹強調漫拾光明目的功效。

全系列帶著夢幻的氛圍,同時也透過動物不同的特性強調產品的機能系,八款產品一字排開相當引人目光,在保有系列感的同時,亦保留了產品的獨特。

 

Soilavie, composed of the French words “Soil” and “La vie,” signifies the harmonious coexistence between “soil” and “life.” It symbolizes the close relationship between natural vitality and a friendly environment.

 

Savoring a sip of nature, every mouthful embodies kindness and continuity.

 

The entire series carries a dreamy atmosphere while emphasizing the functional aspects of the products through the unique characteristics of animals. With eight products lined up side by side, they captivate attention. While maintaining a sense of unity within the series, each product retains its distinctiveness.

 

The standard font takes inspiration from the delicate and graceful posture of herbal plants, with soft strokes resembling stems and leaf stalks. Simultaneously, to enhance the impression of traditional Chinese medicine, strokes imitating ancient cup vessels are incorporated. Overall, it exudes both resilience and gracefulness reminiscent of herbal plants.

 

The packaging showcases the distinctive features of each product through the presentation of animals interacting with teenage characters. It possesses a fresh and natural aesthetic with a touch of dreaminess and fairy tale ambiance.

 

– Comfort Light: A teenage girl rides a white dove, exhaling condensed cold air while overlooking the misty mountains and valleys below, symbolizing relief from internal dampness.

 

– Moon Harmony: A polar bear meets a teenage girl in the early spring on an ice floe. The polar bear sits on the ground, and the girl wraps a scarf around its neck. As the ice and snow beneath their feet melt away, revealing pale yellow land and newly sprouted flowers and grass, the ice and snow represent discomfort during the menstrual period. The scarf and melting snow signify the arrival of “warmth,” emphasizing the soothing effect on menstrual pain.

 

– Harmonious Melody: Skylarks sing together around a teenage girl amidst a tranquil forest backdrop, highlighting the effects of maintaining vocal health through the rhythm of sound.

 

– Dream Tranquility: A teenage girl lies peacefully asleep on a cloud-shaped like a sheep, surrounded by a background of stars, planets, and the universe, creating a serene atmosphere. The irregular shapes enhance the image of a beautiful dream.

 

– Lightness and Vitality: A whale swims comfortably with a teenage girl in the sea, gradually surfacing. By contrasting “water” and “air” and employing a bubble-like background, the design emphasizes the effectiveness of expanding lung capacity and deepening breathing.

 

– Natural Radiance: The teenage girl awakens from within a flower petal, with a combination of pink petals and natural light to emphasize the effectiveness of “natural light” in improving complexion.

 

– Carefree Lightness: A butterfly in shades of pink dances gracefully with a teenage girl in space, conveying the imagery of “delicacy” and “lightness.”

 

– Illuminating Aura: Under the golden moonlight, a teenage girl gazes at the moon, while in the distance, a white owl with piercing eyes signifies the effectiveness of the product in providing an illuminated and clear vision under low light conditions.

Holycow Logo portfolio Greatest

since 2010 to present

歲月耕耘,謝謝你豐富了我們。

厚禮牛設計,迄今的美好如同禮物降臨,我們深深期盼將最好的,每個作品中實現。

日日年年,深深感謝有你們陪著我們一起執著,節目導演、知名網紅、律師、醫師、會計師、企業家等,
還有超過五百多家啟發萌芽的中小企業,因為你們的選擇,創造了我們之間不一樣的聯繫,因為你們的信任,成就了我們彼此更耀眼的光明。

厚禮牛設計,獲德國 IF、德國紅點、金點、日本Topawards Asia獎等各大設計獎項肯定,這些都鼓舞著我們繼續堅持設計服務的初衷。作品分佈美國、新加坡、日本、澳洲、冰島、港澳、南非等超過十個國家,感謝科技發達,讓我們與海外客戶溝通零距離。

猶記我們相遇前的模樣,透過悉心傾聽、挖掘需求,一來一往的改造成果,我們齊心邁向能量滿點的未來。回首過去的美,展為未來的好,再次感謝,你們一路上的相伴。設計,是溫暖的傳遞,設計,是愛的表達,而溫暖與愛的機遇,就是厚禮牛設計。

我們期待在未來的每個作品,可以繼續將最好的呈現給您

I would like to express my sincerest thanks to you.

#厚禮牛設計為你設計一個有溫度的品牌

 

Holycow Logo portfolio Greatest:

Through years of hard work, appreciate you for enriching us.Holycow design, the beauty of the journey is like the arrival of a gift,We deeply anticipate bringing the best,to be realized in every project we undertake.

Day after day, year after year, we sincerely thank you for accompanying us on this dedicated journey,Program directors, renowned influencers, lawyers, doctors, accountants, entrepreneurs, and more,as well as over five hundred inspiring small and medium-sized enterprises,Because of your choices, we have forged unique connections,Because of your trust, we have achieved a brighter future together.

Holycow design has been recognized by renowned design awards such as Germany’s IF Design Award, Red Dot Award, Golden Pin Design Award, and Japan’s Topawards Asia Award.These accolades inspire us to continue keeping our faith in design services.

Our works are distributed across more than ten countries including the United States, Singapore, Japan, Australia, Iceland, Hong Kong, Macau, and South Africa,Thanks to advanced technology, we can communicate seamlessly with our overseas clients.We still remember our initial encounters, where we carefully listened and discovered your needs,Through back-and-forth transformations, we have collectively moved towards a future filled with boundless energy.Looking back at the beauty of the past, we strive to create an even brighter future,Once again, we express our gratitude for your companionship throughout the journey.Design is the warm transmission, design is the expression of love,And the opportunities for warmth and love are embodied in Holycow design.

We look forward to presenting the best in every future project for you.

Qmilk初沐

手搖茶複合式餐飲整體品牌規劃 | 品牌翻新改造計畫(舊品牌名稱:Mr.Qmilk周董) | 品牌命名 | VIS品牌識別設計 | 空間設計 | 商品氛圍攝影 | 品牌文案

作品收入於favourite-design2019一書中

手搖飲料茶可說最能代表台灣⺠生日常的風景之一,一杯杯美好風味,隨手滿⾜了人們⽣活 中許多平凡與不平凡的時刻。位於基隆市美食商圈的Qmilk初沐,秉持新鮮自然、堅持手作 實在、傳遞活⼒風味飲品為理念 ,每⽇⼿工新鮮熬煮的黑糖珍珠,倒入滿滿⼀杯牧場直送的新鮮奶,濃厚奶香結合珍珠Q潤彈牙的口感,成就了令在地⼈和觀光客慕名⽽來的招牌飲品。希望透過整體形象的創新,別於一般外帶性的普通茶飲店,打造出讓⼈很想分享出去, ⼜或隨時都嚮往走進來好好享受感官與味蕾滿⾜的茶茶飲店。

品牌設計策略以產品特色為發想起點,採用珍珠的圓形和乳牛為表現主軸,融合品牌名稱 「Q」的意象,設計出蘊含品牌精神⼜具鮮明印象的logo,⽽中英⽂文標準字體的設計上也細 膩融入圓潤⽽流動般的線條表現。

色彩規劃則採⽤象徵純淨和自在鮮活的寶藍色,及象徵乳⽜與溫潤香醇的粉⾊及白⾊為主調, 透過飽滿⽽活潑的圓形色塊,及象徵Q潤彈牙、充滿律動感的幾何線條與圖象,多元⽽而充滿 活⼒的強化了了品牌視覺的記憶點和品牌特色,傳遞出「Q彈口感裡,滿溢牛奶的濃純,及新鮮食材的豐味」的產品內涵。整體識別簡練、俐落⼜帶點時尚氣息, 充分展現了鮮活吸睛⼜自在優雅的視覺個性。攝影企劃則彰顯了品牌風格和產品魅力。畫⾯面雙⾊切割的layout表現,持續使用品牌標準⾊色的視覺撞色感,結合新鮮欲滴的水果切片、自然食材色調及立體的幾何圖形,美好體現出品牌在茶飲研發上著重的新鮮、天然與玩味、創意。

Hand-made beverages can be said to be most representative of the scenery of daily life in Taiwan. Each drink full of flavor and each cut satisfying each moment of people’s lives, whether in the ordinary or extraordinary moments.Qmilk is located in the food court of Keelung City, preserving the values freshness and the natural, firm in handmaking every drink to delivery life into every cup. The daily hand-made freshly brewed brown sugar pearls are poured into a fresh cup of dairy milk. The thick milky fragrance joined with the chewy pearls make up the signature drink for the locals and tourists.The hope is that through the innovation of the overall visual to bring the tea shop from commonplace to something that people want to shares, something they look forward to enjoy and taste.

The brand design strategy focuses on the distinctive characteristics of the brand, using the circular shape of the pearl and dairy milk as the main themes, combining them with the brand’s image of the letter “Q”. Together, these elements serve as the foundation of the logo, bringing out its spirit and vividness. Furthermore, the Chinese and English font designs blend skillfully into the contour lines of the logo.

The color scheme uses the royal blue to symbolize purity and freedom in combination with pink and white to symbolize aroma of dairy milk. Moreover, in lieu with circular color blocks as well as diverse and energetic geometric lines and graphics, these visuals reinforce the brand’s features and vision, conveying the product’s undertone of “chewiness, dense pure milk, and richness of fresh ingredients”.The overall design is minimalistic, clear, yet stylish and fresh, full of elegance and personality.

The photoshoot for the product highlights both the brand’s uniqueness and charm of the product itself. The layout uses two colors as contrast, combining images of fresh fruit slices, natural food color tones and three-dimensional geometric figures to ingeniously reflect the brand’s freshness, playfulness and creativity.

 

皇墨藝藝術

兒童藝術教育品牌視覺設計 | 應用設計
「藝術生活化,生活化時尚」藝術本身就是一種態度,舉凡日常生活、食衣住行,都息息相關且密不可分。皇墨藝,幼兒藝術美學教育,每個創作者的藝術品都是真∙善∙美的呈現,從簡約、奢華、時尚、獨立到人與人之間的互動、溫度,每一個微小的細節都是最尊貴且令人安心的。
初心。藝術的名相可以很匠氣,也可以很脫俗,取決於欣賞者與藝術品間的應對。不管是在創作作品,還是欣賞作品,沉浸在藝術世界的當下,有一種想要與其分享的勁兒,並且希望一齊去感受「它」的傾訴。

 台灣第一家藝術精品畫廊,我們有著最專業的知識和合格的教師執照,以日本超輕土創作、繪畫、雕塑為主,將美學,將藝術傳遞下去。客製化藝術是我們最具特色的課程之一。每位小朋友獨到的美學與觀察力,賦予每件作品獨一無二的美感及意涵,而我們就是引領孩子放手去創作,去揮灑。

 

皇墨藝從裡到外都是用美的概念去設計,讓孩子在學習藝術的同時,能自行去探索覺得美的人、事、物,再用自己的方式,把美的作品呈現在我們面前。生活,其實很美,我們帶領孩子去探索、去發現,創作出自己心中的那份感動。

 

此款Logo設計上,以一個標誌感、圖章感為主,感受上會較為經典、專業且具品牌認證感。圖像簡約勾勒出獅子,另外在圖示中藏了品牌英文縮寫H、M、Y,加強品牌整體概念。中英文標準字的字型架構穩重,感受較為專業真切,筆畫上調整粗細與增加弧度,亦不失優雅、高尚感;「墨」字上做點變化,像畫筆書畫般的流動,加強識別度,符合字義與品牌服務。

 

Beginning. The name of art can be very crafty or very refined. It’s basically depends on the response between the appreciator and the artwork. No matter in creating art or appreciating art, when immersed in the world of art, there is an impulse to share it and to experience its expression together.

 

As Taiwan’s first boutique art gallery, we possess the most professional knowledge and licensed instructors, with a focus on Japanese super-light clay creations, painting, and sculpture, passing on aesthetics and art. Customized art is one of our most distinctive courses. Each child’s unique aesthetics and observation endow each artwork with unparalleled beauty and meaning, and we are here to guide children to create and express themselves.

 

Every aspect of Huang Mo Yi(皇墨藝) is designed with the concept of beauty, enabling children to explore and discover beauty in people, things, and events while learning art. Then they can present their beautiful creations in their own unique way for us.

 

Life is beautiful, and we lead children to explore and discover, creating art that moves their hearts. For this logo design, the main concept is to create a sense of a recognizable emblem or stamp, conveying a classic, professional, and branded feeling. The image depicts a simplified lion, with the brand’s English abbreviation “H”, “M”, and “Y” hidden within the icon, reinforcing the overall concept of the brand.

 

The font for both Chinese and English characters is structured to appear steady, creating a genuine and professional feeling. Stroke thickness and curvature have been adjusted to retain an elegant and noble sense. The character “墨” has been slightly modified to flow like brush calligraphy, enhancing recognition and aligning with the meaning and brand service.

https://huangmoyi2.webnode.tw/
新竹縣竹北市隘口六街12號

永在林業

榮獲TIGDA  AWARD 優選 | logo中文字體優化 | 乾香菇禮盒包裝設計 | 攝影企劃 | 廣告文案

何謂永續的森林?

在臺灣這個島嶼,有超過六成的土地是森林,然而人們卻不了解如何保護森林,面對產業及生態的難題,有沒有一種可以保護森林,又能兼顧產業發展的生產模式?

永在林業早期以傳統林業為為基礎,近年隨著環保意識抬頭,永在林業成為首間通過FSC(森林管理委員會)認證的廠商,以友善環境的種植方式,兼顧產業、生態環境及社區的永續發展。

過去,業者引進外來種「銀合歡」作為生產紙漿的原料,然因經濟價值不如預期而遭到棄種,銀合歡侵佔了原生種的生存空間,為此永在林業投入計畫性造林,逐步移除銀合歡,並將銀合歡與其他樹種製成木屑太空包,供應給台中新社的菇農種植香菇,取代原本品質不穩定且來源有疑慮的太空包,首創具有FSC認證的環境友善太空包,大大改善了香菇生產的品質及可控性。此外,永在林業與奧丁丁市集合作,可溯源的區塊鏈銷售模式,讓消費者可以購買產銷履歷清楚又安心的香菇禮盒。

設計方面,優化永在林業原有的logo中文字體,以粗細均等的黑體為基礎,象徵林業永續發展的穩健及木材的溫暖質地。禮盒正上方斗大的「TAIWAN」字樣強調了香菇的生產地,正面以香菇剪影打上木頭紋路,從觸感受由FSC認證木材栽種出來的天然好菇。禮盒側面,香菇的俯視圖轉化成重複交疊的幾何圖騰,彷彿一朵朵碩大的香菇正從太空包冒出,橘底搭配金色邊框,散發高品質的質感。

拉開抽屜盒,真空包裝的乾燥香菇靜靜的躺在盒中,從原料、生產、包裝到運輸及販售,終於呈現在消費者手中,這一份鮮美的香氣不僅僅來自於嚴謹的重重關卡,更多了愛護森林的心隱含其中。

 

Why a Sustainable Forest? 

On the island of Taiwan, more than 60% of land is forest. However, most people do not understand how to protect it. In the face of industrial and ecological problems, is there a production method that can both protect this ecology while taking in account the needs of industrial development?

In the early days, Yongzai Forestry was based on traditional forestry. In recent years, with the rising awareness of environmental protection, Yongzai Forestry has become the first manufacturer to be certified by the FSC (Forest Stewardship Council), using environmentally friendly production methods, taking into consideration the sustainability of the ecology and community.

In the past, the foreign species “Leucaena” was introduced as raw material for the production of pulp. However, this material was abandoned as it was not very cost-effective.

Leucaena takes over the living space of other native species in that ecosystem. Thus, Yongzai Forestry has invested in afforestation and gradual removal of Leucaena, making it into sawdust in combination with other types of wood, providing it to the mushroom farms in Xinshe, Taichung. This way they can replace previous sawdust that had questionable origin with sawdust that has FSC certification, greatly increasingly mushroom production and quality. 

In addition, Yongzai Forestry is partnering with OwlTing Market, using the blockchain technology to provide consumers a peace of mind as they purchase the mushroom gift box, with its clear production and sales history.

In terms of logo design, the Chinese font of the letters “Yongzai Forestry” use a Hei font of equal thickness, symbolizing sustainability in forestry and the warmth of wood. 

The letters “TAIWAN” on the top of the gift box emphasize Taiwan being the place of origin of these mushrooms. The silhouette of the mushrooms is drawn with a wooden pattern and texture, conveying how the mushroom were grown from FSC-certified wood. 

On the sides of the gift box, the mushroom cap is converted into geometric designs, as if emerging from the bags. The golden frame over the orange background emanates a sense of excellence.

Unveiling the box, the vacuum-packed dried mushrooms lie quietly inside. From raw materials to production to packaging to transportation and sales, they finally rest in the hands of the consumer. This delicious aroma not only comes from the rigorous quality checks along the way, but also from the passion to protect the forest.

有機比比

嬰幼兒品牌包裝設計 | 網頁設計 | 攝影企劃 | 品牌文案

源自一份想給孩子最純粹的呵護 ,讓我們慢慢細說分享給您聽

Organic B 有機比比 的創立,因為客戶的寶寶一出生就有嚴重的異位性皮膚炎,花了很多時間尋找安心的織品衣物,過程中發現原來在台灣重視天然、無毒有機棉的選擇這麼貧乏,因此毅然決然的創立台灣在地有機原棉品牌

Originated from a simple idea to deliver pure care to a child. Let us slowly tell and share with you our story.

We had a customer whose baby had severe atopic dermatitis from birth and spent a lot of time looking for safe fabrics and clothing. We discovered that the choices of natural, non-toxic organic cotton in Taiwan were limited. We took the plunge to establish Taiwan’s local organic raw cotton brand. Therefore, Organic B was born.

 

為了做出對寶寶肌膚最安心舒服的布料,選用「孟加拉Muslin獨特雙層十字編織工藝」,能達到一般棉織品將近五倍的超高透氣性,質地更親膚、輕柔,即使台灣潮濕的氣候,無論冬夏稚嫩的肌膚都能保暖舒適

To make the most comfortable fabric for the baby’s skin, we choose “Bengali Muslin unique double-layer cross knitting technique”. Which can achieve nearly five times the ultra-high breathability of ordinary cotton fabrics, the texture is more skin-friendly and soft. The fabrics are good to deal with the humidity in Taiwan. No matter which type of skin, it could keep you warm and comfortable in summer or winter.

 

但在產品開發初期,台灣幾乎沒有工廠願意製作Muslin這種費工的傳統工藝,加上堅持使用有機棉,無論是原物料、織法、訂製量,都是一大挑戰,不過為了能讓父母們選擇給寶寶真正安心、純淨的照顧,以媽媽寶貝孩子的心,而堅持下去!

In the early stages of product development, almost no factories in Taiwan are willing to make Muslin, traditional craftsmanship that is labor-intensive. However, we insist on using organic cotton. It is a big challenge, whether it is raw materials, weaving methods, and order quantity.

To let the parents have the best choice to give their babies pure and safe care. To persevere the hearts of mothers with their children, we persist on this goal.

 

在品牌企劃前端,我們了解Organic B 從尋找原物料、廠商製作、開發產品的過程中,經歷許多困難,為了找尋適合寶寶拍攝的場景,我們翻遍中南部地區所有民宿,也在道具佈置與氣氛營造做了很多事前作業,期望打造寶寶舒適、安心的使用情境,實際拍攝時,模特寶寶們不受控的可愛表情與肢體動作,逗趣的模樣也讓攝影師捕捉到不少療癒的照片。

At the front end of brand planning, we understand that Organic B has experienced many difficulties in the process of finding raw materials, making manufacturers, and developing products. To find a suitable scene for baby shooting, we searched all the homestays in the central and southern regions. In the pre-work, we set up props hoping to create a comfortable and safe environment for the babies. In the actual shooting, the cute expressions, body movements, and funny gestures of the model babies allow the photographer to capture a lot of healing photos.

 

網站設計部分,以簡約、乾淨的版面編排設計,分割產品選擇與布料花色的落版,使其在挑選產品上能更一目瞭然

In the part of website design, the layout is simple yet clean. The product selection and the layout of the fabric design are separated into two different sections. It could bring clearer visual while selecting the products.

 

除了將品牌辛苦創立的過程記錄下來以外,也教導爸媽們如何挑選適合寶寶的衣物用品、產品使用方式…,讓新手爸媽能更快速的了解寶寶們的需求;另一方面也將布料上獨特的設計圖劃分版面,介紹國際插畫師的設計創作,只專屬於有機比比的寶寶時尚

In addition to recording the hard-working process of brand creation, we also teach parents how to choose suitable clothes and products for the babies allowing parents to understand the needs of babies more quickly. On the other hand, we divide the layout of unique drawing designs on the fabrics separately in order to introduce the designs from international illustrators, which are only exclusive to the organic bibi baby fashion.

 

Organic B用更高的成本,更高品質的規範,讓繽紛布料也能舒適、無害,加上通過GOTS認證生產的有機棉原料,採用歐盟認證無毒的環保染印,也期望透過國際插畫師的原創設計,讓更多媽媽在照撫寶寶上,感受有機棉的美,一起以最純淨、溫柔的親膚衣物擁抱孩子吧~

Organic B spends more on cost to have higher quality specifications to make colorful fabrics comfortable and harmless. The organic cotton raw material produced through GOTS certification adopting EU-certified non-toxic, environmentally-friendly dyeing and printing technique. It is also hoped that through the original design of international illustrators, more mothers can feel the beauty of organic cotton while taking care of their babies, together with the purest and gentlest Hug your child with skin-friendly clothing.

100% GOTS Organic CottonMade in Taiwan

 

https://www.organicb.com.tw/

炭禾春

炭培茶品牌企劃設計 | VIS品牌識別設計 | 品牌故事 | 品牌命名 | 茶葉包裝設計

 

正宗的古法炭焙茶,能透過焙火依循不同茶種,火侯焙度轉化出深度不同、香氣厚度不同的獨特茶香,讓人越是細飲,越是著迷其可清新、可深邃耐人尋味的茶香。台灣第一代木炭官焙茶始於清末四十位官方焙茶師來台,炭禾春是清末民初一脈傳承至今第三代官方御焙功夫,在深入瞭解焙茶功夫後,讓人深深讚嘆其極為耗時、挑選台灣龍眼木炭、稻米糠,鑿以陰陽灶慢焙,長達十五天不眠不休的工序。每一口無法複製的好茶的背後,仰賴的不僅是費時費力,晝夜時刻的翻茶、照顧,判斷每一季收成茶種,合適溫度與火侯變化的精準度,還有老師傅數十年歲月累積,極敏銳的視覺和味覺辨察。

品牌識別的發想來自炭禾春珍貴獨有的品牌力,以山間焙茶為根基,將品牌根本精髓———官焙茶之功夫,融入傳遞的意象之中,烘托出品牌故事性及深厚底蘊,透過轉化龍眼木炭擊碎的設計語彙,象徵粗糠的稻禾意象,以及正宗官焙最重要也最難以複製的「溫度」拿捏,歷經時間的考驗,日夜堅持不懈,烘製出最純粹道地的焙茶的精神,完整構成了品牌主識別設計。

字型線條的構思特別轉化了「茶葉葉形」與「木炭形體」的意象做為字體設計的架構,注入洽好的比例與律動,平衡視覺,營造出炭禾春獨有專業又不失歷史人文氣息的職人精神,為品牌劃下專屬的印象。而色彩的應用以尊貴的藍紫色呼應「官焙」的獨特價值,輔助圖形則透過天空的色彩運用,喻意清晨微亮的天色至夜晚的色彩轉換;山嶺起伏連脈的線條,傳遞台灣高山好茶得天獨厚的孕育環境;結合象徵整排焙籠、日月變化及老師傅巡茶的足跡,轉化成東方風格的輔助圖像,在未來品牌的視覺發展上不只烘托炭禾春獨厚的品牌價值,更可達到靈活延展的視覺應用。

The authentic ancient charcoal roasted tea can produce a unique type of tea through the art of roasting. Fire roasting creates a unique tea fragrance of a completely different depth of aroma. With every drop of tea, fascination of its freshness and profoundness overtake you. The first generation of charcoal roasted tea in Taiwan began in the late Qing Dynasty with 40 official tea roasters coming to Taiwan. Ho Chun Tea is a legacy of three generations of roasting mastery passed down since the Qing Dynasty. An inspiring awe overtakes you as you come to understand the extremely time-consuming process of roasted tea, starting from the selection of Longan charcoal and rice to its slow roasting, taking up 15 days of non-stop hard work.

Behind every sip of tea are countless hours of hard work day and night, turning of the tea leaves, caring of the fields, timing the harvest, gauging the roasting temperature, and decades of mastery, fine-tuning the senses to become extremely acute and sharp.

The brand recognition is built on Ho Chun Tea’s strong tradition of roasting tea and its mastery, which is at the core of its brand. The design combines the image of the crushed Longan charcoal, the chaff from rice paddies, and the symbol of the sun to symbolize the most important element, yet most difficult component of the process: “temperature”. These visuals represent the arduous process of roasting, non-stop day and night diligence to create the most authentic roasted tea. Together, these elements create the legacy and the profound story behind the brand.

The vectors of the font design combine the concepts of “tea leaf contour” and “charcoal silhouette”, merging both proportion and rhythm to create a balanced visual and conveying the brand’s professionalism without losing its legacy and history.

The application of the royal purple color echo the unique value of “roasting” with the auxiliary graphics use the colors of the sky to bring out the bright of the morning to the colors of the night. The undulating lines resemble the mountain which are home to this amazing tea. The symbolic imagery of rows of roasting baskets, the changes from sun to moon, and the craftsmanship of the master all conjoin to create the auxiliary image reflecting a more oriental style. In the future, the visual development will not only highlight the unique value of Ho Chun Tea’s original brand but create an extension of various flexible visual applications.

橙夏

手搖茶茶飲品牌識別VIS設計 | 品牌故事 | 氣氛攝影 | 連鎖飲料品牌設計

想像置身陽光灑落的果樹旁,伸手摘下一顆新鮮柳橙,完整搾萃一杯濃濃果香的酸甜橙汁。

這是「橙夏」期許每一杯手作鮮果汁給人的味覺感受,嚐遍台灣各產地和進口水果,數百萬杯鮮打果汁的手作經驗,專注於橙類水果的旋打和鮮榨技術,長達六年的時間,淬煉出「橙夏」的鮮搾技術及對風味的敏銳度。

品牌整體視覺的發展主軸,期望以新鮮柳橙的特色為基底,賦予品牌陽光燦爛的鮮明個性。春夏時節,讓人期待來點新鮮的清新印象,進入秋冬,又讓人感受到陽光、充滿朝氣,而非一聯想到喝杯鮮果汁就感到冰冷。

識別的構思,蘊含了一顆鮮橙及在乎自然新鮮的意象,字體設計則以人文調性為基礎,營造專業不失穩重,卻仍保有細部特色的設計表現,詮釋品牌定位於

鮮橙果汁職人的專業形象。現代線條感、微寫實手法的輔助圖形,融合大面積澄黃色作為品牌標準色,期望將「鮮橙」的形象特徵極大化,從中連結「橙夏」長久專注於橙類鮮打果飲的職人精神和調飲實力。

Imagine standing next to a fruit tree under the sun, reaching for a fresh orange and squeezing it into a glass of tangy sweet and sour orange juice.

This is the vision of the brand Juice Bar”, that every glass of hand-made fresh fruit juice would give the customer that very sensation. Built on six years of squeezing millions of cups of fresh orange juice and having savored all sorts of fruits from local to imported, the brand Juice Bar has refined the processes of stirring and squeezing fruit juice to extract the most delicate flavors.

The brands design hopes to incorporate characteristics of fresh oranges as its main focus, emphasizing the brands bright and shinning personality. During the summer and spring, it brings a new and fresh perspective, while in the winter, it brings to memory the warmth of the sun, full of vitality, even when the drink is a cold cup of orange juice.

The brand is built on the concept of the freshness of oranges and the concern for the organic. The font design uses a more classical style, professional, yet still retaining the details within the design, positioning the brand as a skilled artisan in the area of fresh orange juice.

The auxiliary graphics combine a modern use of contour lines creating a more realistic look and in tandem with large yellow color blocks as the brand color, together, the design hopes to amplify the image of freshness and ultimately put on display the expertise and vigor of each employee of Juice Bar.

Holycow design 10th

十週年禮盒設計 | 裝幀設計

喜逢Holycow design 邁入第10個年頭,在這個值得慶祝的日子裡,特別設計品牌手札禮盒,2019年與您一同分享我們一步步走來的喜悅。

I am precious, honored and beloved.」、「I am a perseverance and perseverance.」筆記本標題理念為,每個人在世上都是閃爍的一顆星,連同其他顆星的陪伴下共聚、齊綻光芒,榮耀且珍貴。

產品設計在紙材方面選擇使用MATTER紙,以手摸的粗糙觸覺,朔造獨特的質感呈現,搭配內頁兩種版型的書寫規格,象徵著每本筆記本將展現獨一無二的創新風格。

封面色彩運用珍珠白、熱情紅、湛寶藍、質感黑、純樸米色五種色彩,每種顏色搭配不同的燙字印刷,內頁特製螢光橘的配色縫線,讓筆記本從內裡至外皆散發耀眼光芒。在使用筆記本的同時,希望能帶給大家精緻的質感生活體驗,與激勵人心的肯定自我價值。

Holycow design歷經10年來,我們依舊執著於每個創作的傳遞,感動於每個夢想的實現,相信從心出發的設計,在一次次盡心、激盪、碰撞、昇華之後,創意的能量得以加乘放大,讓生活更美,也讓人與人之間更好。

感謝有你。

Let good things happen continuously

Heading into its 10th year, Holycow design has specially designed a gift box for this celebratory moment for you to share together with us this 2019, sharing every step of joy in this journey.

“I am precious, honored and beloved.”, “I am a perseverance and perseverance.” The concept of the title is that each person is a shining star in the world, accompanied by other stars, shinning together, full of light, glorious and precious.

The product design uses MATTER paper, rougher to the touch, creating a unique texture. Designed with two different paper specifications in the inner pages to denote how each notebook displays its own innovative style.

The cover uses five colors: pearl white, warm red, sage blue, elegant black, and pure beige. Each color is printed through heat stamping. The special fluorescent orange on the inside pages allows it to shine from the inside out. While you are using the notebook, we hope it brings you a new quality of life, inspiring a new sense of value and worth.

In the 10 years of Holycow design, our passion is still in designing with the purpose of conveying the brand message, touching people’s hearts, and realizing dreams. Each devoted attempt, failing and getting back up only magnifies our creative energy, so that we can make life more beautiful and build deeper relationship.
We are grateful to have you.
Let good things happen continuously

購買訊息 – pinkoi ( holycow design )
https://www.pinkoi.com/store/holycow-design?ref_itemlist=PX7QkKAK

Designing Journey

LOGO | Journey
此篇分享是我們商標的創作過程,Logo在設計裡是高難度的挑戰,每每面對新客戶,我們需要經過前端訪談、風格聚焦、創意發想、構思結構、提案、修改等等,為的是要符合客人專屬的品牌符號及概念,將所有複雜的資訊簡化成一個象徵符號,專屬設計屬於您獨一無二的商標。
品牌形象是消費者與品牌互動後,所產生的認知集合體。面對一個新品牌,我們會花許多時間,了解客人的產品你無我有的出色點、產品定價、銷售通路、客群分析,找出適合的品牌定位,延伸到風格定位,找到適合的視覺語言及元素,爾後進行後面的視覺規劃。這些記憶點會讓消費者心中形成一個樣貌以及相對應的品牌態度。
品牌視覺設計是建立品牌形象中重要的一環。視覺是人類最敏銳的感官,也最容易產生記憶與印象。好的識別能提升品牌好感度。
我們設計的目標,是設計令人過目不忘的視覺識別。每個品牌,都有屬於他們獨一無二的特色。而我們的任務,就是去創造一款專屬於品牌的好設計。識別設計的過程,是一條漫長的路。第一步,我們需要透過企業來回多次的前端訪談,了解他們的背景故事、創業動機、品牌理念等,再進一步了解業主的喜好以及希望的風格走向。再者,我們將複雜的大量資訊,加入自己專業的見解,聚焦品牌適合的風格走向並提出多個案例供業主參考。品牌定位完後,才是設計的開始。帶入品牌概念、特色、相對應的各種元素、字體的走向等,經過多次的調整、修改,最後才成了一個完整又有溫度的Logo。
一個好的品牌視覺識別,進而影響品牌的好感度。每每看到客人因為好的形象,業績躍升,我們為此感到興奮及非常榮幸能參與在其中。我們的期望與您共同創造出一次又一次專屬於您的美好。
This sharing depicts the creative process behind our trademark. Designing a logo is a difficult challenge, and with each new client, we embark on a journey of front-end interviews, style focus, creative brainstorming, conceptual structuring, proposals, revisions, and more. All of this is aimed at crafting a brand symbol and concept that uniquely aligns with the client’s identity, simplifying complex information into a singular icon tailored to your distinctive trademark.
The brand image is the collective perception that arises from interactions between consumers and the brand. When facing with a new brand, we spend much time on understanding the standout features of the client’s product, its pricing strategy, sales channels, and customer demographics. We pinpoint the appropriate brand positioning and extend this to stylistic positioning, identifying the suitable visual language and elements, which later form the basis for visual planning. These touchpoints cement a lasting impression in consumers’ minds, shaping both an image and an associated brand attitude.
Visual brand design is a crucial component of building the brand image. Vision is our most sensitive sense, and it easily forges memories and impressions. Effective branding enhances brand affinity.
Our design objective is to create a visually memorable identification. Every brand possesses unique characteristics, and our task is to craft a design that exclusively captures the essence of the brand. The process of designing an identity is a meticulous journey. The first step involves multiple front-end interviews with the company, delving into their background story, entrepreneurial motivation, brand philosophy, etc. We further understand the owner’s preferences and desired stylistic direction. Subsequently, we synthesize this wealth of intricate information with our professional insights, converging on the brand’s suitable stylistic direction and presenting multiple cases for the client’s consideration. Once the brand positioning is established, the actual design process begins. Incorporating the brand concept, distinct features, relevant elements, font choices, and more, we iteratively adjust and refine until a complete and evocative logo emerges.
A strong visual brand identity subsequently impacts brand affinity. Witnessing clients’ success due to a compelling image fills us with excitement and pride in contributing to their journey. Our aspiration is to create unique beauty and warmth with you.

建築與環境

臺中市不動產開發商業同業公會 | 不動產雜誌編排設計

台中市不動產開發商業同業公會會刊《建築與環境》

《環境與建築》為台中市不動產開發商業同業公會發行之會刊,為該公會探討台中都市發展的刊物,內容以建築、環境與人的交互關係為主題。除了會務報導之外,內容更包含思辨場、專題報導及其他各種不同議題的探尋。

110期

從第110期起,《建築與環境》改變原有設計方向,以現代、簡約的新風貌面向讀者。舊版封面以建築物照片為主要視覺重點,新版封面由白、藍、金三色的幾何色塊與線條構成,冷靜中帶著熱情;低調又不失亮點,同時調降副標題的比例,整體呈現更加簡約清爽。

該刊以專業文章居多,內容豐富且深入,為此,特別在內頁排版加入大量色塊,段落之間適當留白,透過調整文字與圖片的比例,降低密集文字帶來的壓迫感,提升整體閱讀體驗。此外,章節間也適時插入跨頁大圖,讓讀者在閱讀文字之餘保有讓大腦放鬆的空間。

111期

111期封面結合主題「Leap Forward:City on Track」,以城市的幾何剪影帶出交通運輸的速度感,彷彿乘客從車窗窺探城市風景,底色銀色帶來的科技感隱含著對城市進步的期許。本期進一步將封面簡化,僅留下刊名與本期主題等,希望以圖像的呈現,將刊物內容直白地傳達給讀者。內頁則延續110期的排版風格,以色塊切割、堆疊的方式引領張弛有度的閱讀節奏。

112期

有別於110期及111期的藍色調,112期選用大膽、活潑的螢光橘搭配沉穩冷冽的銀色,隨著角度變化反射出不同的光澤,仿若陽光照射在建築呈現獨特的光影表現,封面的設計延伸至封底,副標題橫跨封面及封底,搖身一變成為視覺重點之一。螢光橘則貫穿全刊,每一頁都可以看到一抹螢光橘,時而擔綱視覺的主角,時而扮演配角,妝點整本刊物。

114期

本期刊物以「What’s Next in The Post-Pandemic Recovery」為題,首次使用黑色作爲封面主色調,體現疫情時代為建築產業帶來的停滯期,以及未知的走向,黑暗中隱含著可能發展的契機,仿佛有一個全新的未來在等待被探索。内頁排版以細線條分割圖文以及大量留白,引領閲讀者順暢、有條理地閲讀,同時也給讀者留有更多想像的空間和可能性。

115期

115期主題「Take Action For Sustainable Future」,這期封面以充滿活力、無限生機的綠色為主色調,象徵著希望的白色色塊貫穿進來結生活力四射的螢光綠,仿佛在贊頌城市得以永續發展的美好前程。内頁排版以大量各種不同色彩的大面積色塊佈局,仿佛是都市發展最强而有力的大好藍圖,顯著的標題字眼貫穿全刊,更增添了整本刊物欣欣向榮的氛圍,也幫助讀者更快速找到閲讀方向。

116期

不同以往的特殊色表現,這期由深藍色搭配灰色,單純的線條構成重重堆叠的物件,宛若房地產業正在面臨的層層關卡,灰色的色塊加入帶來了扭轉局勢的可能,也呼應主題「Change Perspective of Sustianable Development」。主題頁使用黑灰色調表現,黑暗中透漏光芒,困境中浮現生機;内頁排版以大量傾斜的線條和色塊切割,呈現一種向上發展的意象,同時也隱含著對未來城市的期待。

 

he publication “Architecture and Environment” is the journal issued by the Taichung Real Estate Developers’ Association, focusing on exploring urban development in Taichung. The content revolves around the theme of the interaction between architecture, environment, and people. In addition to reports on association affairs, the publication includes speculative discussions, feature articles, and exploration of various other topics.

 

Issue 110:

 

Starting from the 110th issue, “Architecture and Environment” underwent a design transformation, presenting a modern and minimalist new look to readers. The previous cover primarily featured photographs of buildings, while the new version is composed of geometric blocks and lines in white, blue, and gold, exuding a calm yet passionate atmosphere. The subtitle proportion was lowered, resulting in a more simplified and refreshing overall presentation.

 

The journal predominantly consists of professional articles, providing rich and in-depth content. To enhance the reading experience, ample use of color blocks and appropriate white spaces between paragraphs are incorporated in the layout. By adjusting the proportion between text and images, the oppressive feeling of dense text is reduced, resulting in an improved overall reading experience. Furthermore, large images spanning multiple pages are inserted between chapters, allowing readers to relax their minds while reading the text.

 

Issue 111:

 

The cover of the 111th issue combines the theme “Leap Forward: City on Track” and portrays the sense of speed in transportation through the geometric silhouette of a city. It gives the impression of passengers glimpsing the urban landscape through a car window. The silver background adds a technological touch, reflecting the expectation of progress in the city. The cover design is further simplified, only featuring the journal’s title and the theme of the issue, aiming to convey the content directly to readers through visual presentation. The interior pages continue the layout style of Issue 110, guiding readers through a well-paced reading experience with the use of segmented color blocks and stacking.

 

Issue 112:

 

In contrast to the blue tone of Issues 110 and 111, Issue 112 incorporates bold and lively fluorescent orange combined with calm and cool silver. The colors reflect different glosses depending on the angle, resembling sunlight shining on buildings and creating unique light and shadow effects. The design of the cover extends to the back cover, with the subtitle spanning both covers and becoming one of the visual highlights. Fluorescent orange runs throughout the entire publication, appearing on every page as the protagonist or embellishment, adding a touch of vibrancy to the entire journal.

 

Issue 114:

 

The theme of this issue, “What’s Next in The Post-Pandemic Recovery,” marks the first time black is used as the main color for the cover. It represents the stagnation period brought upon the construction industry by the pandemic and the unknown future. The darkness carries the potential for development, like a new future waiting to be explored. The interior pages feature thin lines to separate text and images, along with ample white space, leading readers to a smooth and organized reading experience. It also provides readers with more spaces for imagination and possibilities.

 

Issue 115:

 

With the theme “Take Action For Sustainable Future,” the cover of Issue 115 features vibrant and lively green as the primary color, symbolizing hope. White blocks of vitality permeate through the fluorescent green, celebrating the city’s sustainable development. The interior pages employ extensive color block layouts in various colors, resembling a powerful blueprint for urban development. Prominent title words are threaded throughout the entire publication, creating a thriving atmosphere and helping readers quickly find their reading direction.

 

Issue 116:

 

In a departure from previous special color presentations, this issue utilizes deep blue combined with gray. Simple lines form overlapping objects, resembling the multiple challenges the real estate industry faces. The addition of gray blocks brings the possibility of reversing the situation, echoing the theme “Change Perspective of Sustainable Development.” The theme page is expressed in black and gray tones, with light shining through the darkness, representing vitality emerging from difficulties. The interior layout features inclined lines and segmented color blocks, portraying an upward development image while also implying expectations for future cities.

薰衣草森林

森林島嶼LAVENDER COTTAGE | 洗手慕絲包裝設計 | 海報設計 | 展示視覺

 

在台灣,這座孕育多元地貌和自然環境的島嶼上,擁有無比豐沛的生態物種,薰衣草森林十多年來不只細心耕耘一畝美麗的山居生活,努力復育整片森林,更深入探索、考察這片土地上山林自然的珍貴和多貌,企業如今邁向第十六年,希望透過「島嶼森林」計畫,喚起更多人走入森林,去感受台灣森林的珍貴與美好,並且透過專案的整體設計包裝,重新建立新品牌的視覺形象,展現島嶼森林的品牌特質。

在設計的首要訴求上,希望新產品「潔手慕斯」 發展設計表現的主軸元素,能夠在未來品牌其他產品上做很好的延伸運用,而整體方向依然能保有品牌個性之溫暖、清新、自然的手繪風格。在專案執行過程中,我們越是了解薰衣草森林對於新品牌「森林島嶼」的計畫及他們對於台灣森林的情感和深入考察認識,內心其實是很感動的,心中對於詮釋森林的樣貌和設計畫面也越來越清晰。

前端設計構思除了回歸品牌核心的精神、台灣土地與森林之美,透過天然的洗手香氛探索我們身處這座島嶼上的森林氣息,以每一款香氛的主題,希望帶給人的感受與氛圍,再結合成分中涵蓋的天然植物種類、台灣特色植物種及薰衣草森林創始園區的特色,手繪烘托森林的場景、動植物種、景觀特色,並依循森林、樂園、薰衣草等主題融合代表性的色彩應用來呼應氣味,細膩又充滿故事的場景表現,構成四款不同主題的包裝設計。

循著香氣的指引,希望將台灣島嶼森林的美好特色融入日常,洗手的同時也透過森林氣息帶走疲憊與壞心情。而這四款設計元素也成功成為日後品牌旗下所有產品包裝的延伸元素,期盼它不只為品牌開啟嶄新的形象,也讓更多人透過包裝,彷彿也隨之探索了森林的美麗,感受到香氛的自然療癒力。

 

Taiwan is an island with a diverse landscape and assorted natural environment, home to invaluable ecological species. For more than ten years, Lavender Cottage has not only carefully cultivated the beautiful mountain lifestyle, it also strives to rebuild the forest ecosystem and explore it in greater depth, all the precious diversity mother nature has to offer.

Heading for its 16th year, the company hopes that through the “Forestmosa” Project, more people will be inspired to walk into the woods and experience the majesty and beauty of Taiwan’s forests. And through a packaging re-design and revamping the brand’s visual identity, we can fully display Forestmosa brand’s uniqueness.

The primary appeal of the design for the new product “Mousse Handwash” will develop the main axis of design performance and can be used in other products in the future. The overall direction can still maintain the warmth and freshness of the brand personality. Natural hand drawn style. In the process of project implementation, the more we understand the lavender forest’s plans for the new brand “forest island” and their understanding of Taiwan’s forests and their deep understanding of the forest, the heart is actually very moving, the heart is to interpret the appearance and design of the forest. The picture is getting clearer and clearer.

In addition to restoring the beauty of Taiwan’s landscape and forests, which are the core values of the brand, the concept design also explores how the fragrance from the hand-wash mousse can bring the essence of nature, with each product line having its own theme. Furthermore, the use of imagery of natural plant species used within the ingredients of the product, the various Taiwanese plant species, features of the Lavender Cottage flagship store, hand-painted forest scenes, flora, fauna, scenery, and natural forest and lavender color schemes combine together to create the unique themes of the packaging design for the four product lines.

Through the aroma, the hope is to integrate Forestmosa into everyday life, taking away exhaustion and negativity away with the wash of hand. These four product lines serve as the core design blueprint for future the packaging design of future brand products. The goal is not only to create a new brand image, but through the packaging, help people to really explore and experience the beauty of the forest and the healing power of its fragrance.

旺萊山

鳳梨酥伴手禮包裝設計 | 中秋禮盒  | 年節禮盒設計
旺萊山座落嘉義民雄鄉,位處副熱帶與熱帶氣候間,在700多公頃的土地中孕育每一顆鳳梨。因土壤呈現紅色弱酸性,為鳳梨最佳的生長環境,因此栽種出來的鳳梨香甜多汁。為了提供給消費者新鮮美味的食用品質,以「一顆鳳梨,僅能做四顆鳳梨酥」為品牌口號,將鳳梨酥每一個製作成果極致完美展現。
 
2022年福虎生鳳,旺萊山鳳梨酥新年禮盒包裝設計,以虎年意象及品牌產品鳳梨做結合的新年標語,完整體現出虎年喜氣形象。外盒的封套設計以農村鳳梨田園為主題,展現純樸、踏實及濃厚的鄉土情懷,大家辛勤耕耘、互相幫助,共同為甜美的收成努力打拼。暖色調的紅、橘、黃,不僅是新年的象徵,更是親切、溫暖、人情味的代表,期望收到旺萊山禮盒的每位顧客,都能被這份溫暖所感動。
 
結構編排設計上也暗藏神秘,套著封套的禮盒,悄悄的在山的後方發現了動物的尾巴,封套拆開後,驚喜發現原來是一隻老虎與旺萊貓吃著鳳梨酥的趣味互動,呼應標題的福虎生鳳,將整體禮盒包裝設計概念巧妙的串連起來。旺萊山座落嘉義民雄鄉,位處副熱帶與熱帶氣候間,在700多公頃的土地中孕育每一顆鳳梨。因土壤呈現紅色弱酸性,為鳳梨最佳的生長環境,因此栽種出來的鳳梨香甜多汁。為了提供給消費者新鮮美味的食用品質,以「一顆鳳梨,僅能做四顆鳳梨酥」為品牌口號,將鳳梨酥每一個製作成果極致完美展現。
 
2019年中秋禮盒設計,以「今天,我們在月色下 團圓了!」為設計發展,禮盒中以嫦娥為主角,與品牌吉祥物旺萊貓一同化身中秋節慶故事裡的後裔、玉兔及吳剛。畫面中嫦娥張開雙臂擁抱圓滿的月亮,象徵中秋佳節,一同團圓的節慶習俗,在星空月色與歡樂的氣氛下團聚一起。
色彩規劃,兩款袖套主色分別選擇代表星空的寶藍色,與溫暖團聚的粉橘色,搭配鳳梨代表的黃色及其他鮮明色,選用淡色系搭配,整體給人較活潑、舒適,且象徵活力、愉快氛圍。
材質設定部分燙金及燙銀如品牌logo、圓滿月亮,可加強禮盒的高級感;內部增加一層描圖紙,隱約透出禮盒內一個個美味可口的鳳梨酥,點綴禮盒之於也可提升質感,內外兼具設計的小細節,無論送禮或自用,都能感受到品牌希望帶給消費者除了用心製作產品以外,更是在乎品牌整體的視覺感受。
 
2020年春節禮盒設計,以「春來、旺來」為主軸概念,用「旺」一字設計發展。透過春聯的表現方式,結合過年時的喜慶活動,如家家戶戶喜慶的鞭炮活動、鼠年的吉祥代表及象徵好運旺旺來的鳳梨等元素,融入禮盒設計;以一文字及圖像的設計手法,版面保有一定的乾淨度,且適度的留白增加禮品的高級感,亦能將送禮的祝福傳遞出去。
 
Fuhu Sheng Feng – Wanglai Mountain Pineapple Pastry New Year Gift Box Packaging Design for the Year 2022.
 
The packaging design combines the imagery of the Year of the Tiger and the brand’s pineapple products, fully embodying the festive spirit of the Tiger Year.The outer sleeve of the box is themed around rural pineapple fields, showcasing the simplicity, steadfastness, and local sentiment. It portrays the hard work and mutual support of everyone, working together for a sweet harvest.
 
The warm tones of red, orange, and yellow are not only symbolic of the Lunar New Year but also represent warmth, friendliness, and human touch. We hope that every customer who receives the Wanglai Mountain gift box can be touched by this warmth.The structural layout design also holds a sense of mystery. The gift box is covered by the sleeve, which subtly reveals an animal’s tail behind the mountain. When the sleeve is opened, a delightful surprise awaits as it turns out to be a funnyl interaction between a tiger and the Wanglai cat enjoying the pineapple pastry. This echoes the title “Fuhu Sheng Feng” (Tiger Brings Good Fortune and Phoenix), cleverly connecting the overall concept of the gift box packaging design.
 
Wanglai Mountain is located in Minxiong Township, Chiayi, situated between the subtropical and tropical climates. Within its 700 hectares of land, every pineapple is nurtured. The soil, presenting a weak acidic red color, provides the optimal growing environment for pineapples, producing sweet and juicy fruits. In order to providing consumers with fresh and delicious products, the brand’s slogan “One pineapple can only make four pineapple pastries” reflects the commitment to present each pineapple pastry with ultimate perfection.
 

 

Pineapple Hill is located in Minxiong Township, Chiayi, sandwiched between subtropical and tropical climates. Every pineapple is bred in a 700 hectares piece of land. Because the red soil present is slightly acidic, it serves as an ideal growing environment for pineapples. The pineapples grown there are sweet and juicy. The brand slogan “No more than four cakes per pineapple” conveys the brand’s commitment to freshness and quality in every cake.
The 2019 Mid-Autumn Festival Gift Box design is centered around the concept “Today we gather under the moonlight.” The design features Chang’e as the protagonist, and together with the brand’s mascot cat, they play the roles of Houyi, Jade Rabbit, and Wu Kang in the Mid-Autumn Festival story. In the design, Chang’e wraps her arms around the full moon, symbolizing the festival’s custom of joyous gathering under the starlight.
In terms of colors, one set of the sleeves uses a royal blue representing the starry skies, while the other uses a pastel orange to represent the warmth in gathering. Both designs also utilize yellow to represent pineapple in tandem with other bright fresh colors. Furthermore, with a combination of pastel colors, the overall visual gives off a vibrant yet comfortable feel, conveying a blissful, energic atmosphere.
 
The logo and the moon are gold and silver foil-stamped into the packaging to enhance the visual presentation. Inside there is a layer of semi-transparent tracing paper, showing vaguely the delicious pineapple cakes within. These small design details embellish the overall gift box design, so that no matter if it is a gift or just for personal use, one can feel the brand’s attention to visual detail.
 
The 2020 Spring Festival Gift Box design is based on the concept of “Spring and Prosperity”, centering around the Chinese letter “旺”. Using the concept of Spring Festival couplets, the packaging design integrates New Year festive elements, such as firecrackers, the rat caricature representing the year of the rat and pineapples. Overall, the design uses only one Chinese character in combination with complementary graphics to maintain a clean layout yet preserving just enough white space to display a sense of elegance and ultimately conveying the feeling of blessing in the gift.

慕朵時尚美學

入圍金點設計獎 | 時尚美學 | 美甲美睫品牌識別設計 | 品牌改造翻新 | VIS設計 | 精裝menu設計

慕朵,提供專業的美睫美甲、美容護膚等服務,提供消費者全方位「美」的需求,注重品質及細節,除了提供時尚、專業的服務之外,也同時注重消費者體驗,讓消費者在變美的過程中感到舒適且放鬆。

Moamor provides comprehensive professional “beauty” services including eyelash services, manicure, and skin care, paying attention to quality and detail. In addition to providing chic and professional services, the brand pays close attention to the customer’s experience, making sure he or she feels comfortable and relaxed in the entire process.

 

Moamor由法文「Mon amour」演變而來,意味著「我的愛」,傳達著愛與專業的連結,藉由建立起與慕朵的連結,消費者透過專業的服務,體驗至高無上的尊榮感受,也代表著「為悅己而容」,經由變美而使心情更加愉悅,讓每個人成為「自己的愛」。

The brand name “Moamor” comes from the French phrase “Mon Amour”, which means “My Love”. The hope is to link love together with professionalism, becoming Moamor’s unique brand recognition. Through its professional service, customers would feel greatly honored. Furthermore, the brand hopes to convey the ideal of “dressing up for oneself”, so that as customers become more beautiful, they can become the very person “They Love”.

 

Logo識別方面,結合M、O、A、R的英文字型,運用線條勾勒出時尚典雅的風格,以高挑、修長的中文字型傳達纖細的美感,並且在中、英字體都加入襯線,纖細的質感中帶著睫毛的意象,加強品牌的識別度。

The logo design combines the letters “M”, “O”, “A”, and “R”, using contour lines to draw out its elegance and style. The Chinese letters use thin and tall lines to display allure, with both Chinese and English letters using serif lines to give the impression of eyelashes, adding to the overall brand’s recognition.

 

色彩運用方面,以「重生、養護、愛美、關懷、專業、生活」為概念,選用柔和的色系,傳達品牌理念。

Furthermore, using soft colors as the main color scheme to represent the concepts of “rebirth, care, beauty, professionalism and life.”

艳花

永生花品牌設計 | 花藝品牌識別設計| 精裝禮盒設計

盛開綻放的玫瑰花代表聖潔、高貴之意。

「艳花」為保鮮玫瑰花藝品牌,保存嬌豔鮮花的美,延續花朵的生命,而誕生永不凋零的玫瑰花。

獨特的保鮮方法源自日本有機且無毒製程,在無須澆水、更換情況下,可維持一年以上,將玫瑰花的聖潔與光采,以燦爛之姿,光彩綻放。

Logo識別設計,以品牌名稱「DIVINE ROSE」中的「D、R」與玫瑰結合發想設計,將字母線條轉換與玫瑰花外型融合,線條堅毅象徵永生花永不凋零的強韌,方正的比例設計在細節處些微弧度與收放,代表品牌擁有高貴的花朵,與優雅的氣質。

英文標準字以襯線字和非襯線字融合設計,展現花朵迷人魅力與大方大器的視覺感受,堅毅線條搭配穩重比例與圓弧的勾勒,提升整體的一致性。

品牌色彩規劃,以金色代表高尚地位,灰色象徵在長時間下花朵的韌性,輔助色以自然墨綠色,與粉色帶出玫瑰花嬌嫩之意。輔助圖形設計,以星光與永恆概念發展,將玫瑰花融合無限圖形,與結合日、月時間轉換,代表花卉永不凋零的意象。

品牌將日式高雅的花藝品,藉由全球認證花藝師之手展現出來,將綻放的花朵浸漬有機精油,散發愉悅、使人放鬆的獨特香氣,成就一朵朵代表永恆的永生花。

 

The blooming rose represents purity and nobility.

“Divine Rose” aims at preserving the freshness of the rose, capturing its beauty and delicacy in time. By prolonging its lifespan, the brand creates a rose that never fades.

The unique preservation method originates from an organic and non-toxic process in Japan. The flowers can be kept for more than a year without watering and without needing to be replaced, keeping its original purity and brilliance in all its splendor.

The logo design employs the letters “D” and “R” from the brand’s name “Divine Rose”, bending them into the shape of rose. The firm and resolute contour lines represent the never-withering flower in combination with upright and foursquare shapes with slight curvature to bring out the brand’s elegance.

The English letters use a combination of Serif and Sans Serif fonts to bring out the charm of the flora to create a bountiful visual sensation. The solid staunch lines and arc shapes enhance the overall graphic consistency.

The brand color palette uses gold to symbolize nobility, gray to symbolize the resilience over time and a combination of the auxiliary colors dark green and pink to symbolize delicacy.

The auxiliary design is developed on the concept of starlight and eternity, fusing roses with the infinity symbol and utilizing symbols representing day and night, all in tandem to convey the imagery of the flower that never wilts.

Through the hands of internationally recognized certified florist, the brand hopes to bring out the elegant of Japanese-style floral craftsmanship. These blooming flowers are infused with organic essential oils, exuding a unique and relaxing fragrance, giving birth to the blossom representing eternal life.

上奅台灣歌

Taiwan Pop music | 台語音樂節目識別設計(華視/公視)

 

上奅台灣歌  /  音樂節目識別設計

最時尚的流行音樂夜店—「上奅台灣歌Taiwan Pop music」。

華視與公視台語台全新音樂節目,將台灣最具代表性的台語歌曲,以老歌新唱的創新方式,結合每一位歌星的獨特唱法、編曲方式等多元特色,重新為台語歌注入新穎的樂曲生命,帶給觀眾耳目一新的視覺、聽覺饗宴。

Logo識別設計,以節目名稱融合字體設計,將標準字融入如吉他、鋼琴、管樂器等樂器,象徵音樂節目為多元性的樂曲與演唱風格,且特別設計將「奅」(phānn)一字,融入悠久且傳統留聲機符號,為傳遞台語老歌流傳世代的復古意象。

輔助圖形設計,將節目行進中的主持人、特別來賓等字幕介紹,延伸識別設計的相關元素。以各式樂器為主要圖示,「奅」一字運用黑膠唱盤外型傳達音符、歌曲流露出來的意象;歌詞字幕標在演唱歌曲的同時,以聲波的流動線條、跳耀的曲線,象徵歌手演唱時動人心弦的情感,與撫慰人心的感受。

海報設計以點亮城市為視覺設計方向,將招牌、街景、高樓大廈帶入微閃爍的霓虹燈意象,用音樂狂歡一整個夜晚,悅耳動聽的歌聲無論是歡樂的動感舞曲,抑或聽著療癒身心靈的抒情歌,都希望能帶給觀眾別與傳統的台語歌曲,「上奅台灣歌」美好的夜晚悄悄揭開序幕。

華視/公視台語台/2020年02月23日 每週日晚上9點播出

 

Taiwan Pop music / TV Music Show Design

The most trendy pop music nightclub – “Taiwan Pop Music”.

The Chinese Television Service and the Taiwan Public Television Service Taiwanese Station have worked together to recreate Taiwan’s most iconic Taiwanese songs in an innovative, fashionable tv show, combining old and new songs with the unique vocals and musical arrangements of each individual artist, giving the audience a completely new and fresh auditory and visual sensation.

The logo integrates the letters of the show name into the design, fusing the fonts into the shapes of guitars, pianos, and wind instruments, in order to symbolize the variety on this new tv show. Furthermore, the letter “奅” is designed into a gramophone, to preserve the vintage in Taiwanese songs throughout the generations.

Moreover, the names of the hosts and special guests are designed into the overall design.Using musical instruments as the main design template, the letter “奅” is further designed into the shape of a vinyl record player, symbolizing the elements of singing and musical notes. The lyrics of the songs are displayed in a lively wave-live sequence as the artists perform, to display their deep sentiments and passionate feelings.

The poster design uses the city lights as the main visual template, melding elements like signboards, street views, and high-rise buildings into a neon light design to convey the festive spirit of the night life. Through music and dance, from lively upbeat tunes to heartfelt love songs, the show “Taiwan Pop Music” hopes to give the audience a novel experience of Taiwanese music unlike any other.

Chinese Television Service / Taiwan Public Television Service Taiwanese Station / February 23, 2020  Broadcasting every Sunday at 9pm

哲香氛

榮獲behance精選 | 香水品牌設計 | 紅樓夢 | 品牌定位 | 香水包裝設計 | 品牌應用設計

哲香氛萃取文學作品底蘊,致力以法式調香再現東方文學字裡行間的香氣與氛圍。

閱讀文學作品,人們得以延伸生命的體驗,探索更廣闊的世界。

嗅覺與其他感官不同,氣味分子不經過判斷與思考的迴路,而徑直進入情感與記憶中心,香引發嗅覺的生理愉悅;氛則引人進入腦海中,重逢那似曾相似、或被淡忘的片段。

夜宴系列

《紅樓夢》第六十三回 〈壽怡紅群芳開夜宴〉中,賈寶玉夜間宴請眾人,竹籤筒裝著象牙雕刻的花籤,預言般地暗示了眾人的命運,哲香氛推出「夜宴系列」香氛,每支香水各自對應一種花卉,代表著不同角色,以獨特的性格與香氣為使用者撒上不同的心情與身份象徵。

包裝設計以象徵富貴榮華的石青色覆蓋著象牙般的灰色調,並以紅色為夜宴系列點題,仿若夜宴裡晃動的燭火,脫胎自《紅樓夢》書中的色彩美學,和諧卻又不流於單調,巧妙的將文學的韻味轉化成視覺上的協調美感。

金色的線條以洛可可中國風格的筆觸勾勒出大宅邸生活的低調奢華,而分別代表七位角色的花卉藏匿其中,細細品味,便可以發現隱藏在外包裝的處處巧思,像是讀一本好書,每每耐人尋味。

艷冠群芳 Surpasser en Beauté

在燭火的映照下,薛寶釵率先抽出意寓「艷冠群芳」的牡丹花籤。

打開外包裝,「豔冠群芳」略帶酸甜的前調迎人而來,花籤靜靜在一旁守候,為艷冠群芳的香氣下了最好的註解,這是屬於抽籤的浪漫趣味,令人會心一笑。

韶光易逝,中調、基調隨著時間漸漸展現艷冠群芳的雍容大度。

席間,寶釵舉一杯美酒與眾人共賀,舉手投足之間散發著落落大方的自信,一顰一笑都滿溢著動人的魅力。

 

The brand “ZHE Parfumé” is built upon the beauty of literature, using French fragrances to manifest the aroma and atmosphere hidden within the written script of oriental literature.

Literature expands our life experience and broadens our vision of the world.

Of all sense, the sense of smell is unique. Odorants do not need to go through the analytical part of the brain, but rather enter directly into the emotions and memories, triggering a physiological sense of pleasure and drawing out fragments of memory that had previously been forgotten.

Banquet Series

In the 63rd chapter of Dream of the Red Chamber, “Girls Feast at Night to Celebrate Baoyu’s Birthday”, Jia Baoyu invites the guest to draw ivory sticks engraved with flowers from a bamboo container, each representative of the fate of those present. Likewise, each perfume in the “Banquet Series” release by ZHE Parfumé represents a flower and their unique role, each with its own fragrance and personality.

The package design uses a royal blue, symbolizing wealth and glory, in combination with a light grey, which represents the gleaming ivory. Like a candle lightens up a room nonchalantly in the dark, the red highlights, likewise, tie the whole design series together. Born out of the colors in “Dream of the Red Chamber”, the design transforms written script into a magnificent visual display.

The golden brushstrokes use a Chinese Rococo style to express the luxurious lifestyle in the novel yet tempering it with modesty. These brushstrokes ingeniously outline the flowers representing the seven roles in the story. However, you would have to search for them to find these intricate details hidden within the design, much like reading through a good book, the hidden treasures are waiting for those who will take their time to look.

Surpasser en Beauté

Under the candlelight, Xue Baochai draws the first lot, holding in her hands the stick with a peony engraving, symbolizing “Surpasser en Beauté” (meaning “unrivalled in beauty” in French).

Once you open “Surpasser en Beauté”, the top note welcomes you with a sweet and sour aroma, inside is a flower bookmark detailing the fragrance. It is a small little surprise that will bring a smile to any face.

With time, the middle and base notes gradually reveal the charm and charity of “Surpasser en Beauté”.

During the banquet, Baochai raises a glass to toast all who are present. This perfume captivates that very confidence and charm displayed in her mannerism and expression.

草笙屯間

仙草手搖飲飲品品牌識別設計 | 品牌故事 | 空間氛圍 | 攝影企劃

慢熬的純樸初心,堅持純粹手作的「草笙屯間」。
品牌以健康理念的追尋目標,講究每分原物料的來源,嚴選仙草食材及天然製作的專業步驟,添加愛與健康的心元素,保留傳統記憶中的古早味,加入茶飲的獨特調配,帶點創新的意味,卻不失簡單、純粹的飲用口感,用心完成每一口香醇懷舊的嫩仙草。

Logo識別設計以簡約色塊及線條代表仙草樣貌,中間樹枝象徵仙草乾熬煮過後凝結成的仙草塊,主色使用沈穩的墨綠色及咖啡色輔助,代表茶飲與仙草的嚴選,加入材質感帶出堅持熬煮6-8小時的純樸初心。

輔助圖形如仙草枝、茶葉、草根、刻度,以仙草熬煮的過程轉換成元素。內用DM設計刊物形式,茶刊結合品牌一路走來創立背景故事、專業製作步驟等,使其消費大眾了解天然可口的嫩仙草,呈現半透明琥珀色的背後,來自於品牌對健康的種種堅持。

拍攝企劃前端,為了將傳統記憶中的古早味甜品,與獨特茶飲的調配下,帶來的創新口感呈現出來,設定運用光影、道具、食材相互搭配,且拍攝一連串手作仙草的製作過程,帶出食用健康、無負擔的產品形象,期盼透過照片的成果,加深消費者對於品牌為天然嫩仙草的感受,替大家帶來最樸實自然的好味道。仙草香氣瀰漫,飄散在空氣中,在此刻 與我們一起沈浸在茶飲間…

 

Back to the simple and pure, insisting on handmaking its products: “Mesona Tea Shop”
The core of the brand is built on the concept of health, paying attention to the source of every raw material, carefully selecting each (), making sure the production process is fully organic, never missing the elements of love and wellbeing. The brand preserves the traditional flavors while adding in unique blends of tea to innovate a new taste, without compromising its simplicity and purity, thus pouring in wholehearted into each bite of grass jelly

The logo design uses simple color blocks and lines to represent the appearance of grass jelly. The branch in the middle symbolizes how grass jelly solidifies in the cooking process. The main color scheme uses a calm dark green and brown as the auxiliary color, representing the dedication involved in the careful selection of the tea and the mesona plant along with its 6-8 hours of continuous boiling.

The auxiliary graphics uses mesona plant branches, tea leaves, grass roots and marked dials as the main elements. The DM is designed as a publication, outlining the backstory of how the brand come to be as well as the expertise used in each step of the production, conveying the brand’s commitment to health behind each and every translucent and tender grass jelly.

The photography scheme uses a careful combination of lighting, props, and ingredients to portray how the brand brings together the traditional flavor of this sweet with unique blends of tea to innovate a new taste. Furthermore, the series of photoshoots of the grass jelly-making process reinforces the brand’s commitment to health and wellbeing for the consumer. All in all, the hope is to convey the dedication in bringing the consumer a most simple and natural grass jelly taste.

The scent of grass jelly diffuses into the air of the tearoom, immersing us into its aroma….

小味道禮盒

獲得Behance精選 | 伊莎貝爾禮盒設計 | 攝影企劃

愛的幾何學_菱格 Geometry of Love – Rhombus

「唯有共同經歷,才能成就愛情的模樣。」以愛的幾何學為軸心概念延伸的菱格設計款,經典菱格,喻意愛情裡堅不可摧的誓言,雋永而彌新。

菱格,一直以來都給人經典不敗、耐人尋味、經得起時間洗滌的印象,在設計思考時希望屏除最傳統的格紋表現,將菱格轉化為更細膩、內斂又不失時尚的個性。

不選用色塊的設計手法,反而透過細緻線條的聚合構成菱格,如同兩個人彼此走過的每一段故事和時間的軌跡,才能凝聚成恆久不變的愛情。

而菱格的塊面比例和律動高低交錯,構成一面經典而帶著低調奢華的圖騰,風格上呼應品牌歐式個性,在一點點前衛時尚中又保有甜美氣息和獨創菱格圖騰的氣質。

logo的編排位置延續系列一致的形象識別,強化品牌未來在展示露出的形象,未來設計款禮盒一字排開,能充分彰顯品牌旗下典雅而鮮明的系列個性。

在色彩上以金色作為菱格的主色調,呼應經典而雋永的寓意,結合婚嫁喜餅最廣受喜愛的溫柔粉色作為主色系,禮盒底部更刻意採用不規則的律動菱格,如同旋律般視覺意境,訴說愛情是動態的、是有生命力的樂章。細節更透過小字的英文編排增加細膩度,局部加工打凸的效果,一如刻下印證,意喻一場婚禮是見證真愛的時刻,更為整體禮盒增添質地和設計層次。

“Only by sharing an experience can we the experience and achieve the appearance of love.” The rhombic design extends from the concept of the “geometry of love”, symbolizing the indestructible vow of love, yet always being renewed.

The rhombus has always given the impression of being unassailable, intriguing, able to withstand the tests of time. Thus, in the thought process behind the design, the hope is to remove the more traditional plaid design, using the rhombus to create a more delicate, poised and stylish design.

Instead of using a color block design method, the design is built on contour lines that aggregate forming a rhombic shape, much like the traces left behind in the story and timeline that builds the foundation of the everlasting love between the journey of two loved ones.

The rhombus’ proportions and patterns are interlaced to form a vintage look with a discreet sense of luxury. The style echoes the brand’s European feel with a sense of avant-garde fashion, while retaining the sweetness and uniqueness of the rhombic shape.

The layout of the logo follows the basic brand design of the entire series, further strengthening the brand recognition. Thus, when the entire series are lined up and displayed, together they will fully demonstrate the brand’s sophistication and unique personality.

In the terms of color, the main color of choice is vintage gold, echoing a sense of timelessness, combined with the popular gentle pink used in many wedding cake designs. The bottom of the gift box deliberately uses an irregular rhombic design pattern, visually symbolizing that like a melody, love is dynamic and alive. The design is further enhanced by detailed arrangement of small English characters, adding a touch of embossing to create a layer of texture to the packaging, emphasizing that a wedding is the key moment we witness true love.

 

愛的幾何學_圓心Geometry of Love – Circle’s Center
「畫個圈,成就一個圓,沒有起始,也無所謂終點,只有永恆才是真正存在。」愛情就像幾何裡的圓,像時空的流轉牽引著兩個人相遇、結合而圓滿,進入彼此的世界後,天長地久的相愛,共築一個家、一個共有的生活圈。伊莎貝爾旗下的手工喜餅品牌「小味道」的這款禮盒,希望以「圓心」為概念,傳達愛情最美的模樣。

依循小味道歐系現代時尚的品牌個性,因此無論是在色調或設計的細節上,都希望保有微甜、浪漫,且帶一點前衛時尚的愛情氛圍。

「圓」為根基,透過圓型、手感線條排列的圓、類圓型如花朵轉動的圖像,有疏有密之間的律動,融合小圓點綴成樹枝和小花的意象,優雅的交織成一面pattern,象徵彼此相愛、相處所共築的圓心,是圓滿、綻放、帶有生命力、美好而和諧。

整體營造出現代時尚,保有溫潤又不失清新的氣質,logo在包裝視覺上以簡約俐落的色塊呈現,別緻大方卻不複雜,符合未來在發展系列禮盒的圖騰表現時,建立一致而鮮明、典雅的品牌識別形象。

色彩規劃上特別選用二款特別色,象徵愛情甜美的粉潤色和富含想像空間,給人清新如沐般感受的湖水綠,後加工以燙金的手法呈現部分英文字體,及植物意象的圓,英文字體則採用打凸呈現,在有限的預算上構成雅緻、內斂,不繁複的包裝效果。

“Draw an arc to make a circle, with no beginning and no end, only what is eternal is real.” Love is like the circle in geometry, symbolizing how the ebb and flow of time and space bring two people to meet, joining them together to complement each other. As they enter in each other’s world, long-lasting love begins, and a family is established, thus completing this shared circle of life. Isabelle’s gift box for the handmade wedding cake brand “Is a Taste” hopes that through the concept of the “circle’s center”, it can draw out the wonderful shape of love.

In harmony with the avant-garde European personality of the “Is a Taste” brand, the color and design details stay true to the brand by creating a sense of serenity and romance, while still staying in tune with what is fashionable and keeping up with an overall atmosphere of love.

With the “circle” as the foundation, the design uses contour lines arranged visually into circles, imitating the rotation of flowers, creating a spatial equilibrium. Furthermore, the overall visual employs small dotted circles, branches with small flowers, all stylishly interwoven into various patterns, to carry the message that within the center of mutual love and support lies a wholesome, flourishing vitality, exuberating with beauty and harmony.

All in all, creating a modern and fashionable design, while upholding a feeling of gentleness and freshness. The logo is presented in a simple color block on the package, elegant but not too complicated. It creates a baseline for future development of any gift box series designs, establishing a consistent yet distinct brand recognition.

The color scheme design employs two special colors: a sweet pink color, which symbolizes love and a lake green, which represents the richness in imagination and freshness. The post-processing involves using thermoprinting the English letters, and just like the circular theme of the flowers, the letters are arranged in a convex shape, creating a sophisticated, stylish, calm yet simple effect on the packaging using limited budget.

極撰

綠建材選品品牌 | 型錄設計 | VIS品牌識別設計 | 品牌改造翻新

 

當環保節能成為全球當前重視的課題,盛裝生活中一切的容器「建築」及建築內⼀切建材元素的節能性,也成為都市人對理想⽣活空間的追求。極撰起緣於⼀個家的故事,因為裝璜新家的過程中深入研究綠建材、居家節能設備,⼀邊發覺綠建材對於現代⼈生活及我們⽣活環境的重要性,才毅然決然投入這個產業。

在品牌VI的規劃中,先思考綠建材涉及的產品⾯,從極撰的主軸產品包含「照明」、「空 間」、「空調」、「水質」等,拉出了四個象徵性的圖像設計,並分別賦予代表性的鮮明⾊彩,進⽽延伸設計出既可以是品牌識別,⼜又能化為輔助圖形靈活編排在整體識別應⽤用系統上, 烘托出⼀種簡練清爽卻帶有溫度的氛圍。

⾊彩規劃上採⽤清爽、偏自然同時飽和的色調為主,結合品牌主色「藍綠色」象徵⼀切⾃然的根本。

品牌參展的年度型錄設計也採⽤清爽、乾淨、簡練的編排風格,留⽩和⼤⾯圖片, 融合⼩⾯積的設計巧思、著重字體編排的協調性,希望讓視覺呈現回歸到以產品為主題,⽽產品的攝影調性也趨向簡單,讓翻閱者更能清楚感受到建材的本質,並透過整體選⽤的紙材: 環保尼斯紙,模造紙紋的觸感,加上剛好的吸墨性和顯⾊性,結合騎⾺釘裝訂⽅式、局部後加⼯打凸為視覺層次加分,讓整本型錄在顯現質感的同時,不流於刻板、冰冷,⽽是更貼近綠建材要帶給⼈空間⽣活:低負擔、友善循環、舒活自在、珍視環境的精神。

With the environmental and energy conservation trend taking over all aspects of urban life, including living space and all elements and materials involved, more and more city-dwellers have begun to pursue this kind of lifestyle. The story behind this company began with a simple house. During the installment of the new home, the owner began to research eco-friendly material and energy-saving equipment and realized the importance of eco-friendly material in the modern lives of people and thus began investing into this industry.

In the planning for the brand’s VI, the first thing was to consider the materials in green architecture, from which were derived four main elements: “lighting”, “space”, “air conditioning”, and “water quality”. These four design elements combined with vivid colors can be extended into the brand recognition design as well as auxiliary graphics, creatively arranged and mixed to bring out a modest, invigorating, yet heartfelt atmosphere.

The color scheme is based on natural, refreshing and saturated colors to match the brand’s main color of “blue and green”, fully symbolizing the essence of nature.

The brand’s annual catalogue design for the exhibition also adopts a refreshing, clean and concise layout style, with large whitespace and full-picture displays in combination with detail designs and ingenious font arrangement, still placing the overall emphasis on the product. Moreover, the photography of the product leans toward a minimalistic style, so the viewer can clearly comprehend the building materials. The selection of the paper material for the catalogue is a rich eco-friendly paper, with unique texture, excellent ink absorption and high-resolution color rendering. In combination with the saddle-stich binding and post-processing work to create a layered visual, the overall design has a stylish, graceful flow to it, yet at the same time without being rigid and distant. Together, these elements represent the eco-friendly lifestyle and living space, which is characterized by lightheartedness, comfort, hospitality, and a deep appreciation of nature.

希淨.Siking

手工皂品牌 | VIS識別設計 | 肥皂禮盒包裝設計 | 插畫設計 | 原住民布農文化

種子之家,由返鄉青年成立於台東的關懷協會。

種子,象徵著孕育及成長;家,則代表著穩定的支持,從孩子們的課輔班到社區就業輔導,種子之家希望成為守護種子生根、發芽、茁壯的第二個家。此外,協會輔導社區製作手工皂,並將營收的10%回饋予孩子的課輔班,就像日日山間的午後陣雨,灌溉著山林,文化得以生生不息。

The Seed Family is a foundation in Taitung started by the youth coming back to their hometown. “Seed” symbolizes nurturing and growth, while “Family” represents a safe haven. From tutoring centers for children to community career counseling, Seed Family hopes to become a second home that protects these seeds as they take root, germinate and grow. Moreover, 10% of the revenue of every soap that is sold is invested back into the tutoring of these children, so their culture can pass on through generations, much like the afternoon rainfall nourishes the land so it can grow and reproduce.

 

文化傳承

「希淨.Siking」融合布農族傳統植物「石菖蒲」,創造出全臺灣獨一無二、屬於布農文化的手工皂。布農族人在為嬰兒命名時以石菖蒲為孩子祈福,象徵孩子受到眾人的祝福,添加石菖蒲更賦予了手工皂獨特的文化氣息。

 

Cultural Heritage

“Siking” combines the Bunun traditional “Grass-leaf Sweet Flag” to create a uniquely handmade soap symbolic of the Bunun culture in Taiwan. When the Bunun people name their babies, they pray for them using sweet flag, symbolizing the blessing from the community. Thus, adding the sweet flag into the handmade soap gives it its unique cultural flavor.

 

包裝

識別設計轉化了布農族年曆「嬰兒祭」符號,象徵著種子之家的生生不息的理念,並結合石菖蒲及肥皂圓潤的外型,加強手工皂品牌的識別度。

森林、野生動物及傳統習俗等豐富元素並陳於盒裝正面,讓人第一眼就能感受布農族與自然生息的文化底蘊。推開盒裝,四款別具特色的手工皂以粉色系包裝呈現,各自代表獨特的祝福,散發著手工皂純天然的馨香。

Packaging

The designs builds on the symbols for the “Masuqolus” festival on the Bunun calendar, representing Seed Family’s concept of the endless cycle of life. The design combines the image of the sweet flag and the round shape of the soap to further strengthen the brand recognition. Forests, wild animals and traditional customs are all displayed on the front of the packaging, so that the customer can feel the cultural heritage of the Bunun people and the natural habitat of the wild animals. As you open the box, inside are four unique handmade soaps, all in a skin color tone packaging, each representing a unique blessing, exuding their pure and natural fragrance.

 

布農安福皂

針對中性肌膚研發的布農安福皂,添加香茅及薄荷帶來清新的香氣,具有驅蟲、鎮靜等多種功效。包裝以獵人及獵物為主角,為在森林裡穿梭的勇敢獵人提供保護與支持,象徵山默默著守護著布農族的文化。

Bunun Anfu Soap

Bunun Anfu Soap is suitable for normal skin. It adds lemongrass and mint for a refreshing fragrance, serving multiple purposes such as repelling insects and creating a soothing effect. The packaging design uses the hunter and the prey as its main design components. The soap gives these hunters protection and support, just like the mountains protect the Bunun cultural tradition.

 

 

親爽沁心皂

以迷迭香、薄荷為基礎的親爽沁心皂能緩解肌膚出油的困擾,洗淨後肌膚煥然一新。包裝以山林、農人、家畜圍繞著希淨的品牌識別,彷彿抬起頭就能遠眺山頭,來自山林的芬芳,沁入鼻息,帶來寧靜恬適的氛圍。

 

Refreshing Soap

This soap uses rosemary and mint as the base. It can relieve the oily skin, leaving it refreshed after a shower. The packaging design uses design elements of the mountains, farmers and livestock as its main composition, bringing you closer to the mountain scenery. As you breathe in the scent of the forest, it draws you into its peaceful atmosphere.

 

 

寶貝安福皂

嬰孩細嫩的肌膚需要更溫柔的呵護,薰衣草有鎮靜安神的效果,宛若母親溫暖的雙手,輕撫著寶貝的睡臉;廣藿香帶點森林泥土的氣味,讓寶貝在山林簇擁中沈沈入睡。採用淡黃色的包裝,如同床頭那一盞微弱的燈火,寧靜而安詳。

 

Baby Anfu Soap

The delicate skin of a baby needs gentle care. Lavender has that kind of calm and soothing effect, much like a mother’s warm hand, caressing the baby’s face in his sleep. Furthermore, patchouli, with its subtle forest scent, puts the baby to sleep in the embrace of nature. The packaging uses a light-yellow color, resembling the faint light by the bed, quiet and serene.

 

新肌美人皂

包裝以忙於農事的婦人為主角,特別為乾性肌膚所設計的新肌美人皂散發著甜香氣味,精心調配的配方滋潤著因乾燥而受損的肌膚,在洗淨的過程中,洗去一整天的辛勞與疲憊,在下個初陽升起時,迎接美的一天。

New Skin Beauty Soap

The packaging design uses as a protagonist a woman busy with farming. The soap with its sweet scent has been carefully crafted to moisturize damaged dry skin. As you use it to shower, it washes away all the exhaustion from a day’s hard work, welcoming the sunrise of a new day.

臺中市動物之家

榮獲TIGDA  AWARD 優選 | 動物收容所VIS品牌識別設計 | 應用設計 | 品牌改造翻新

想像毛小孩在草地上自由自在奔跑、活潑快樂的模樣是什麼呢?

「臺中市動物之家」Logo設計方向以「狗、貓」作為創意發想,簡約的設計風格,運用手繪線條手法,勾勒出對稱的動物形狀,象徵相互依靠、陪伴之意,呈現彼此關懷、溫暖無比的意象。

標準色以自然咖啡色、純真淺灰色、自由鵝黃色,輔助色以用心卡其色、溫暖橘黃色,交互搭配且協調運用;希望利用顏色給人的視覺印象,在安全、自在的生活環境下,給予毛小孩新與心的力量,塑造親切的家,也帶出動物之家保護、守護的主要宗旨。

字體設計以黑體作為基礎,為維持動物之家專業、穩重的形象,並利用筆尖些微圓潤的筆畫設計,帶入親切的視覺感受,提升logo整體的視覺風格。輔助圖形設計以毛小孩活潑好動的個性,運用橘黃色系色塊的表現手法呈現出來,搭配房屋外型圖示,象徵動物之家希望能給毛小孩們一個家的避風港,無憂無慮的生活一輩子。

愛牠就給牠一個家吧!「臺中市動物之家」以支持認養不棄養的口號,期許大家都能為可愛的小動物們多付出一份關懷與心力。

 

Can you Imagine what would it look like for your furry little animal to run freely and cheerfully over the green pastures?

The Logo design for the “Taichung Animal Shelter” takes its inspiration from the concept of “cats and dogs”. With a minimalist design in mind, we used hand-drawn lines to outline the animal shapes, bringing to the viewer a sense of mutual dependency and companionship, built on mutual care and the warmth it brings.

The main color is a coffee-like brown, pure light gray, and a light yellow in coordination with khaki and warm orange as auxiliary colors. The hope is that through these colors we can create the sensation of a safe and comfortable living environment and convey our ambition to give these furry animals a new sense of strength and a new place to call home, as it is our purpose to protect and guard them.

The font design is based on the sans serif font, keeping with the professionality of the brand’s image, while at the same time using slightly round strokes to bring about a sense of intimacy, together improving the overall visual experience of the logo.

The design of the auxiliary graphics is based on the liveliness of our furry little friends. Using orange and yellow color block in tandem with house-shaped depictions to represent how the animal shelter is meant to be a refuge place for these animals, to live a life without cares.

If you love them, give them a home! “Taichung Animal Shelter” hopes to encourage the adoption of animals instead of giving up on them, so that together, we can show just a little more care for these cute furry friends.

山晴宇

台灣南投透天案 | 房地產廣告企劃 | 全案視覺規劃設計 | 廣告文案

有⼀種生活,
是在繁華臨臨近處,
坐擁一城、一⼭、一靜巷
/
在綠意雲光前,
享受⼀⼾⼀風景的寬、天、闊、地
/
【⼭晴宇】
位居南投靠近市中心的別墅建案全境自成一格,悠靜⽽得天獨厚的立地條件, 加上建築外觀極簡、回歸⾃然風光的細膩設計, 成為企劃全案的出發點希望打造出「繁華入靜、一座一境」的氛圍
/
⼾型的規劃從少部分偏向⾸購客群到主力的高總價客群都有,因此在案名書法字體的設計撰寫,及視覺的設計提案,希望以⽔墨⾃然的風格基底,去烘托立地的特殊性及與主要客群對話的氛圍。
/
不因⽔墨⽽流於沈重, ⾊調的著墨,以及點綴⾃然的綠植、⽣態元素,表現出回歸清新⾃然,卻蘊含尊貴的調性,希望能更貼切的詮釋, 這個緊鄰南投市中心,近擁天光雲山 讓在地人耳⽬一新,堪稱南投最美的建案規劃。

 

There is a kind of life, near the bustling neighborhood, embracing a city, a mountain, a quiet alley

Amid the clouds and sunlight of nature, each space enjoying its own scenery of the vastness of the land and sky.

【Shan Ching Yu 】is a villa project near the city of Nantou with its own unique scenery. Though the surroundings may be quiet, the building is itself in a prime location. With a minimalist approach, the design of the infrastructure brings you back to nature with every small intricate detail.  Overall, the hope is to create an atmosphere of “Quiet in the Lively, One Scenery for Every Space.”

The design of each space is catered to both demographics, with a main focus on premium customers and at the same time, some first-time buyers. Thus, in the font and visual design, we have utilized Chinese calligraphy as the design foundation in order to draw out the uniqueness of the building site and connect deeper with the consumer.

Green highlights and nature elements are combined into the design to prevent the calligraphy from feeling too overburdening, yet at the same time preserve a majestic tone. In this manner, to fully convey how this project, while being close to Nantou city, is full of the splendor of the mountains and clouds and in the process, giving the locals a brand-new visual experience. Ultimately that this would be known as Nantou’s most splendid construction project.

倆茶詞

連鎖飲料品牌設計 | 手搖茶品牌定位 品牌改造翻新計畫 VIS品牌識別設計 | 氛圍攝影 | 空間設計

 

茶,從遙遠的過去到現在,一直都是維繫人與人情感的媒介。坐下來一起喝杯好茶,無論第一次見面,好久不見,或常常相見, 隨著喝茶的瞬間,空氣裡的氛圍,彷彿也隨著當下品茶的愉悅,而緩緩升溫…

拉近了彼此的距離,話匣子也隨之開啟了一段美好時光。

倆茶詞,以「守住好茶的本質,連繫人與人的關係」為初衷,傳遞「我倆」、「飲茶」、「談詞」的理念,享受 . 喝茶,是一種回歸根本對「茶」的品質與堅持;一起 . 喝茶,是人與人日常生活中溫暖而沒有距離的分享;因為 . 喝茶,傳達心意的話語或生活靈感的力量,從此被喚醒。

不只嚴選台灣產地茶,推出新鮮現沖的原葉原萃茶,更歷經無數時日,結合新鮮在地食材,用心研發一款款獨家、創新的藝文系茶飲,融合人與生活的純粹溫度、單純茶的本質、新鮮花果風味之美,致力開啟這世代的品茶生活文化。

邀請你,從這一刻起,好好放慢心

品味「倆茶詞」的美好能量。

From the distant past to the present, tea has always been the medium that sustains the emotions between people. Sit down and have a good cup of tea. It doesn’t matter if you’ve just met someone for the first time, or maybe both of you haven’t seen each other for a long time, or perhaps you meet often. Whichever it may be, the moment you take a sip of that tea, the atmosphere shifts. The air is filled with warmth from the enjoyment of every drop…

Ever drawing us closer to each other, and every word a gateway to yet another wonderful memory.

Cha We Talk is originally built on the intention of “guarding the essence of the quality of tea and connecting people”. It conveys the concepts of “Togetherness”, “Drinking Tea”, and “Conversation”. Enjoy . Drinking Tea is the fundamental way to return to the roots of the preservation of the quality of “Tea”. Together . Drinking Tea refers to the warmth and intimacy in sharing everyday life. Because . Drinking Tea conveys the power of tea to awaken the meaning behind words and bringing out the inspiration in life.

Not only has the brand carefully selected teas with origins in Taiwan, thus providing the most organic and fresh leaf extracts, but it also has spent countless hours combining fresh local ingredients to develop a most unique and innovative tea experience. Thus, combining people with the warmth of life, the essence of pure tea, and the aroma of fresh flowers and fruits, paving the way to the new era of tea in this generation.

We’d like to invite you, from this moment, to slow down a little

And taste the wonderful vigor in ” Cha We Talk.”

貓頭鷹藥局

位於台灣彰化 | 藥局品牌識別設計 | 品牌應用設計 | 指標系統設計

 

你對藥局的傳統印象是什麼呢?當藥局不再只是提供藥物販售、診所、醫院的處方籤,而是致力於深入在地居民的生活保健需要,提供更多貼心的諮詢和服務,改變過去給人充滿藥味和冰冷空間的印象,充滿了親切和溫度,實際上對於一般大眾反映出的消費意願,相對產生了更多的可能。

「貓頭鷹藥局」就是一家嶄新概念的社區藥局,因為偏鄉人口外移嚴重,期盼能在非主要城市紮根,不只為鄉鎮地區的居民帶來專業完善的藥物諮詢、長青族的保健、養生資訊分享,讓偏鄉醫療資源較缺乏的銀髮長輩們,就像多了一個親切的好鄰居,提供安心便利取得慢性處方籤,甚至享有送藥到府的貼心服務。

貓頭鷹藥局的視覺定位,是希望突破傳統,並且在純樸的鄉鎮上無論各個年齡層經過都能產生一目了然的記憶點,即使年紀較大的長輩經過也能從識別上清楚知道這是一家藥局。

透過「貓頭鷹」與「藥丸」意象的巧妙結合,簡單而有力,一眼就能輕易辨識,在色彩計畫上也企圖突破一般藥局的色系表現,更溫暖、繽紛、活潑,同時呼應貓頭鷹藥局多元而周全的服務。

圓潤的icon式輔助圖形,充分展現整個品牌的核心元素,清楚卻靈活而不呆板的傳遞出品牌之特色與專業性,無論是輔助色的規劃又或輔助圖形的編排設計,應用在空間上的識別又或平面上的視覺形項建立,都展現了專業且鮮明的能量。

What is your traditional impression of a pharmacy? What if the pharmacy doesn’t just sell over-the-counter drugs and meet the prescriptions from clinics and hospitals, but rather, is fully committed to meeting the deeper health needs of the customer, providing insightful counseling and services. What if we can change the traditional perception of a pharmacy, the stereotype that it is distant and full of the stench of medicinal, and rather create a space of intimacy and warmth, actually increasing a consumer’s desire to walk in, creating new possibilities.

“Dr. Health” is that brand-new community pharmacy. With a shift in population into the urban cities, the goal is to take root into non-primary cities, providing professional and comprehensive drug consultation and health care for the residents of the township, sharing health information, and providing for the elderly. Furthermore, the hope is that just like a caring neighbor, we want to provide the elderly, who lack medical resources, a place where they can safely and conveniently obtain their prescriptions, and even enjoy the exclusive service of having those prescriptions delivered to the door.

The goal of the visual brand design for Dr. Health is to break through the traditional pharmaceutical image to stand out in every town, become a clear landmark. Furthermore, the design has to transcend age and generational gaps, so that even the elderly can clearly identify it as a pharmacy.

Through the simple, yet powerful ingenious combination of the elements of the “owl” and “pill”, the design can be easily recognized at first glance. Furthermore, in terms of colors, the design attempts to break free from the general color scheme of pharmacies, using warm colors that are livelier and more flamboyant to fully echo Dr. Health’s multi-faceted and comprehensive services.

The sleek icon-type auxiliary graphics fully demonstrate the core elements of the brand, clearly and creatively portray its key characteristics and the professionalism behind it. Moreover, with every thoughtful planning of auxiliary colors, the layout of auxiliary graphics, use of space, visual graphics, the brand validates its expertise and vividness.

立沅建設-富鼎建案

立沅建設 |  建案富鼎3透天預售屋案 | 台中北屯透天案 | 房地產廣告企劃 | 廣告文案 |  簡銷設計 |  銷售應用設計

沅沅不絕,森森不息,沅水茂盛的建築新活水,在地品牌,堅持始終如一。

立沅建設,為你築幸福的家。

 

人生到達一個高度,值得擁有更自在也更寬餘的生活,遇見一個尋覓已久,與心契合的地方,有的時候,把心放慢,是沒空的更高境界,也放慢腳步,在院子裡,在鳥鳴林蔭下,漫漫散步,享受生活。

傳達幸福的方法有很多種,我們用一磚一瓦建構出溫暖與愛,這片心意,在每一個細節,每一個角落,都看得到。我們可以讓你與你摯愛的家人,享受每一刻日常的美好。

 

富鼎3的整體視覺設計上,採用大自然的元素,以大地色及綠色為主,帶出富鼎3坐擁大自然的特色。字體設計則是以書法字呈現,帶出大自然端莊且穩重的氣息。立沅建設的恆美之作,鄰近廍子公園、新都生態公園等。生活在城心,也能呼吸生態的多樣性。在北屯這個繁榮地區,擁一座埕院,方便之餘,也能生活的如此恬然、自在,慢想歲月的靜好。

 

Endless and ever-growing, the abundant waters of Yuan River flow into the architecture, an indigenous brand that remains steadfast.

Li-Yuan Group builds your happy home.

When life reaches new heights, it deserves a more relaxed and spacious living. Encountering a place that resonates with the heart, sometimes slowing down is the higher state of being busy, taking leisurely walks in the courtyard, under the shade of chirping birds, and savoring life.

There are many ways to convey happiness, and we use bricks and tiles to construct warmth and love. This heartfelt effort is visible in every detail, every corner. We can let you and your love enjoy the beauty of everyday life at every moment.

 

Abundant(富鼎3), the ever-beautiful masterpiece of Li-Yuan Group, is close to Shizih Public Park, Xindu Ecological Park, and more. Living in the heart of the city, you can also breathe the diversity of nature. In this prosperous area of Beitun, having a courtyard allows for such tranquility and ease in life, cherishing the serenity of time.

 

For the overall visual design of Abundant, we use elements from nature, with earthy and green tones as the main colors, highlighting the natural features of Abundant. The font design adopts calligraphic style, bringing out the dignified and steady atmosphere of nature.

一樂鶴JAPAN

日商/保健品包裝設計/品牌識別設計

 

市面上保健食品琳朗滿目,卻鮮少有品牌純粹為素食者量身研發。「一樂鶴Veggie Care」秉持著純萃、天然的根基,研發出第一支代表性的營養補給產品,因此在著手規劃產品設計包裝時,我們期盼整體設計能幫助品牌樹立代表性的包裝視覺印象,在未來系列產品的延展上也能夠很好應用。

設計發想是以強烈卻單純的單片葉作為視覺的焦點主軸,葉片上透過兩種不同葉脈紋理的結合,透過如葉綠素般深淺自然的表現,表徵產品主要的特色:天然藻類、植物蛋白、維生素等多項元素,而主視覺的框線結合葉脈細膩紋理的設計概念,來自顯微鏡下的載玻片及玻片裡葉子之元素解構,象徵著玻片裡蘊藏著每一顆Veggie Care膠囊的誕生,一如這一片葉子的意象,完整凝縮了一天所需的營養補給,蘊含各種全天然純粹的元素和成分。

色彩應用則採喻意天然植物的深翠綠色為主,透過綠色系的色階搭配和變化,進而延伸出品牌個別產品的差異性,一起陳列時的系列感。整體畫面以大範圍的留白乾淨做表現,留白的空間不只突顯品牌主軸的特質,更是傳遞一種品質的專注、堅持,視覺層面呼應品牌訴求的全素食用,帶給人純粹、天然、安心,不添加任何雜質,不帶負擔的營養補充新概念。

 

Even with all the healthy foods in the market, there are but a few brands that are purely developed for vegetarians. Thus, “ILHA Veggie Care” has the developed the first prominent nutritional supplement product based on pure and natural ingredients. Therefore, during the planning of the product design packaging, the aim will be that the design of the package will establish the brand’s identity and what it stands for, serving also as the foundation for future extension of the product series.

The design concept use the simple yet robust concept of a single leaf as its core. The design combines two different leaf vein textures to express the unique features of the product, which are the use of natural algae, plant protein, and vitamins. The main visual focuses on deconstruction of the details of the leaf texture, as if seeing the leaf through a microscope, symbolizing that within every leaf lies the awaited birth of each Veggie Care capsule. Moreover, just like how this leaf can contain within it all the necessary nutrients it needs for the day, so does the capsule carry within it all the pure and natural ingredients necessary.

The color scheme is mainly based on the deep emerald green color of natural plants. The various gradients of green are used to differentiate the various products of the brand, yet at the same time create a sense of unity within the product series. The overall design uses large white spaces, not just to emphasize the brand’s core values, but also to convey the brand’s focus, persistence, and aesthetics. These resonant with the brand’s message of a nutritional supplement that is purely vegetarian, non-artificial, natural and organic, safe to use, and without burden to the body.

老田庄

楊桃汁品牌  / 品牌改造計畫(舊品牌名稱:白面東楊桃汁)  /  VI品牌識別設計

「老田庄」源自1968年的舊品牌白面東楊桃汁,承襲原有的品牌理念,秉持新鮮、健康、自然的飲品精神,將台灣古早味的楊桃汁,保留最原始的美好滋味,增添多元創新的飲品調製方法,傳遞至每個人口中,耕耘拓展發揚至全世界。

品牌設計策略日式簡約風格為主要方向,定義品牌的專業與成熟定位,外框運用楊桃的星形意向作出家徽風格的簡約型態,保留原始精神象徵,中心使用代表小農老田庄的田字去作意象,讓觀者能直接聯想到農夫與自然食材。

字體設計中,整體字體重新打造依照品牌的市場消費群,在書法比例中做出平衡點,讓字體走向長久性的觀者角度,擁有自己的哲學性,以及品牌的溫暖親近與專業感。

色彩規劃以大地色田園暖色調,與新鮮楊桃的水果產品色結合,希望帶給消費者大自然農作的健康意象,有活力且正面的視覺設計。輔助圖案概念是用田地切割意象,營造陽光、熱情、自然、農田、簡單、經典的品牌氛圍,即象徵「老田庄」走過經典的50年,串連每分耕耘每分收穫的品牌精神,延續飲品的獨特風味。

“Lao Tian Zhuang” originated from the 1968 brand Bai Mien Dong Carambola Juice, inheriting the brand’s ideals of freshness, health and organic, and thus retaining the original taste and flavor of Taiwanese carambola juice. Adding to it, is a multi-faceted innovative approach of making this beverage so it can be available into every hand and every corner of the world.

The brand design strategy leans towards a more simplistic Japanese style, defining the brand’s positioning as professional and reputable. The outside circular frame uses the star shape of carambola as an outline, to preserve the original ideals of the brand, while using the Chinese character “田”, representing the fields of the farms, connecting the viewers with the farmlands and the ingredients of nature.

In terms of fonts, the design was rearranged to meet the needs of the target market, resulting in a balance in the proportion of the calligraphy of the font. Overall, more pleasing to the sight and having a philosophy of its own, while retaining the warmth and sophistication of the brand.

The color scheme is based on a combination of the warm earth colors and fresh colors of the carambola fruit, together giving the consumer the sensation of nature and health, vigor and bliss.

The concept in auxiliary designs is to utilize the farmland’s field patterns to create a warm, welcoming, natural, simplistic and classic brand image, symbolizing 50 years of “Lao Tian Zhuang”, tracing every ounce of harvest into the unique flavor of the drink.

一樂

日式整體 . 骨盤 . 身心 . 根本 / VIS企業識別系統設計  /  空間設計

 

日式按摩整體品牌規劃設計。品牌色彩計畫,選用象徵溫和與安閒的墨綠色,代表提供舒適、能恢復疲勞的環境。沉穩的香檳色則象徵現代與質感意義,顧客享受到最尊貴的服務品質。品牌識別logo,以肌外膜的橫切剖面的形狀作為輪廓,主要作用為包裹骨骼與肌肉,呼應業者希望藉由全方位的按摩療程,幫助身體從根本處全然的恢復。

此外,外框與主視覺骨骼交錯的模樣,與按摩後達至緩解的肌理線條結合,傳達出品牌放鬆舒緩的精神,並以極簡的線條設計出花窗的樣貌,呈現日式獨有的風格。輔助圖形的元素設計,使識別系統具完整系列性。其靈感來自於肌肉纖維的組成,表現出緊繃或緩解的狀態。與肌肉實際色彩相近,生動的表現手法,讓消費者的肌群感到無比地輕鬆。墨綠的幾何色塊,則表現出肢體調整前支架鬆散的狀態,與回歸最佳舒適的位置,完整識別系統設計,充分展現出別於一般大眾對於按摩店的印象。

在現代建築骨架中包覆日式傳統風格,以【竹、石、紙、木】的元素相互組成,空間氛圍訴求 舒適、調和、放鬆室內使用了許多木板雕刻,並將日本【家徽】文化融入空間內。不做過多的隔間,改以軟性活動竹簾作為視覺區,若隱若現更能突顯茶道是日本文化不可或缺的一部分,更代表了日式生活哲學,因此在各樓層都設計不同的品茗空間。入口及戶外空間以原木的元素,增添日式空間的自然質感搭配乾景及石燈,引領我們進入一個身心靈的世外桃源。

 

The color scheme for the brand is built on a choice of mild and dark green to symbolize an atmosphere of comfort and recovery from fatigue.The calm champagne color symbolizes modernity and class, further demonstrating the commitment to provide the most distinguished service so customers may enjoy the highest qualityThe brand recognition logo utilizes the cross-section of the epimysium, whose main role is to wrap the bones and muscle, as the contour in response to the brand’s aspiration to provide a full range of massage therapy to help the body into full recovery.

In addition, the interlocking of the frame and the skeleton visual combined with the contour of the relaxed muscle after a massage convey the brand’s core values of relaxation and peacefulness. Furthermore, the minimalist lines draw out the design of a rosette to highlight the brand’s unique Japanese background.

The auxiliary graphics make the brand recognition schema complete.Its inspiration comes from the composition of muscle fibers, showing both the state of tension and ease.The colors are chosen in proximity to the actual colors of the muscle to create the sensation of relaxation for the customer. The use of dark green geometric blocks represent the state of of the body before the adjustment and the restoration from that state into a more comfortable one in order to fully complete the brand’s design, further portraying a different perception of the general public’s impression of massage spas.

UNLOCK ICELAND

島語覓密/ 冰島私旅整體品牌規劃 / VI品牌識別設計

UNLOCK ICELAND 島語覓密

是一名旅居冰島的台灣人所經營的私旅,分享關於冰島的美好事,生活哲學、文化、透過深度旅行,替冰島旅人實現冰島夢。

我們將品牌取名叫:『島語覓密』。透過UNLOCK ICELAND 文字的堆疊、話語的傳遞,不僅能夠幫助你想像冰島的純淨、詩意、寧靜與荒涼,也讓這裡最深層的人事時地物通通毫無保留地讓你知道。藉由知性、感性的旅行,帶你深入在地的冰島風景,在這座島嶼一起尋覓屬於你的私房軌跡,尋找那份心目中的無可取代。

視覺設計以層疊的書頁作為主視覺,彎曲翻飛的意象代表文字的堆疊累積與大自然間流動的氣息,如同冰島綿延的山峰與崎嶇地貌。左上角的星光象徵著北極針,引導旅人深刻體驗冰島的美好事。英語標準字的設計,特別將N上下顛倒,帶出翻轉冰島的意味。如 UNLOCK ICELAND 帶你進行的,是一場顛覆想像、令人怦然心動的旅程。輔助圖形|個別象徵-漸變的圖形象徵,總是帶給不同驚喜的冰島。圓球體代表冰島像是一個奇幻的星球,層疊的三角曲型代表冰島特色地形,星辰弧線象徵耀眼的星空、明亮的光、旅人們心裡的期待。

冰島人對於冰淇淋有著一種莫名的熱愛與堅持,尤其在晝短夜長的寒冷冬夜,在心靈上更具某種程度的慰藉作用。因此在色彩規劃方面,選用天藍色與粉色相互搭配,營造出吃冰淇淋的療癒感,希望透過顏色讓人感受到冰島的幸福哲學。

品牌標語:You’re Bound to Find More.
「你的發現肯定會超乎預期。」透過 UNLOCK ICELAND 的導覽,你可以從中得到意想不到的收穫。Find More 兩字用得有點曖昧,刻意不去強調會尋覓到什麼,營造出更多的想像空間與期待感。也許會是一份驚喜、也許會是一陣靈感、也有可能會是一段深刻美好。

更了解 UNLOCK ICELAND
https://unlock-iceland.com/about-me/

Run by a Taiwanese owner living in Iceland, UNLOCK ICELAND is a private tour company aiming to share the wonders of Iceland, its philosophy of life, culture, taking travelers deep into the treasures of Iceland so they can fulfill their innermost ambitions.

We named the brand: “UNLOCK ICELAND”. Through arrangement of the letters of UNLOCK ICELAND and its subtle meaning, you cannot help but imagine the purity, poetry, tranquility and quietness of Iceland, while at the same time feel as if all the deepest secrets of the land are being unlocked to you.

It is an intellectual and emotional journey, taking you deep into the Icelandic landscape, to find a private place of your own, creating for you an irreplaceable memory.

The visual design uses layers of pages as the main concept, with the curves and contours representing nature and its natural flow as well as Iceland’s rolling peaks and rugged terrain. The starlight in the upper left corner symbolizes the Arctic compass, guiding travelers to experience the full beauty of Iceland. The design of the English font flips the letter “N” vertically, symbolizing how Iceland will be a life-turning experience. So likewise, UNLOCK ICELAND will take you on a journey that will captivate your imagination and stir your heart.

Auxiliary Graphics | Individualized Symbols – Gradient graphics represent the different surprises Iceland will bring, with the circles representing Iceland as a fantasy planet, and the triangles representing its terrain. The arcs symbolize the dazzling sky, the bright lights, and the expectation of every travelers.

Icelanders have an inexplicable love and passion for ice cream, especially in the cold winter nights, as if it were to give a certain degree of comfort to the mind. Therefore, in terms of color schemes, the combination of sky blue and pink are used to create that healing sensation when eating ice cream, and hopefully through the colors, people can feel the philosophy of joy behind Iceland.

Brand Slogan: You’re Bound to Find More.

“Whatever you discover will exceed your expectations.” Through the UNLOCK ICELAND tour, you will gain more than you imagine. The words “Find More” in the slogan have a subtle implication. It deliberately does not emphasize what it is you will find, making space for the imagination and feeding your anticipation. Maybe it will be a surprise, maybe it is a burst of inspiration, and perhaps it will be a profound and beautiful moment.

春花秋實

/海鮮/和牛/鍋物-頂級火鍋/VIS品牌識別設計/空間設計

Award/TINTA 餐飲空間新秀獎/中國國際建築裝飾之餐飲空間類最具原創設計」/金棠獎年度最佳作品

 

鮮嫩彈牙的肉質,伴隨淡淡的深海鹹味,彷彿身處海上餐廳,美味在齒間跳動,食材的鮮甜原味也在口中逐漸蔓延。春花秋實秉持對餐飲服務的熱忱與多年的實務經驗,提供消費者以高貴不貴的價格,享受高品質且安心健康的海味食光,掀起消費者味蕾新感受。

品牌名稱中的字首「春」為創意主軸,以水墨筆法繪製圓弧狀象徵鍋物,現代簡約的線條解構與濃厚的書法中文字體結合,並將春花秋實中的英文縮寫C.H.Q.S,其字母筆畫隱藏於logo之中,使品牌具有獨特的解讀性,充分表達出東方鍋物文化的意涵。而右上方的英文字,則代表該品牌的讀音,讓品牌更具國際化。

色彩概念代表著品牌精神,藍色象徵新鮮海產,為飽享海味的饗宴;金色象徵精緻高貴,為細膩尊榮的款待;黑色象徵嚴謹真樸,為究極新鮮的堅持。主要輔助視覺以新鮮現撈的海產,用水墨拓印手法呈現,與品牌識別上的書法字體呼應,銓釋品牌對於頂尖新鮮食材的嚴格要求。另外,以鍋底形狀簡化為一個圓和把手,與不同的海洋波形與日式圖紋結合,象徵以鍋物料理為特色的核心。濃烈的水墨拓印搭配現代簡約的幾何線條,融合具象的海鮮食材與虛實之間的波浪,彰顯日式鍋物品牌其真樸、人文、極致風雅的風格與氣度。

Fresh delicate meat which accompany with taste of the sea, it is just like you are in the restaurant which nearby the sea when having meals. CCHS insists on giving the best service to customers with passions and honest attitude. They offer a reasonable price, high quality and health food.

The first word “Spring” in the brand is the foundational concept, the arc-shaped figure is drawn with a Chinese ink wash style to symbolize a pot. Combining simplistic linear design and Chinese calligraphy to create the words.

Furthermore, we have hidden the English abbreviation of Chinese word, which is CHQS, into the logo creating a uniqueness in the brand to fully express oriental pot culture. The English words on the upper right represent the pronunciation of the brand’s name, making the brand more international. The color concept indicates spirit of brand. Blue is freshness, means feast of sea. Gold is nobility, means hospitality of the highest honor. Black is simplicity ,means persistence in freshness. The ink printmaking conveys the sensation of freshness in seafood corresponding to the calligraphy of the brand. In this manner, we show the brand’s commitment to freshness of ingredients.

In additions, the pot shape has been simplified to a semicircle with handles combined with wave shapes and Japanese-style patterns to symbolize the characteristics of the ingredients in the pot. The dense ink printmaking combined with geometric shapes and waves elements illustrate the Japanese pot’s simplicity, sincerity, elegance, and style.

 

希望能創造一個秘境,領我們離開喧囂,並在山谷裡忘我地饗食人生。

[崖穴]
從山壁進入崖穴,中介空間中運用天花造型、方、圓錯層的牆面,創造出豁然開朗的用餐秘境。

[秘林]
室內元素中,利用此起彼落的黑管燈、樹影般的孔洞屏風,營造出有如如林中饗食之景象,在之間穿過一條白沙溪流,溪流裡有著切片式的假石,呼應著有如水墨畫的包廂牆面,彷彿置身在湖光山色的風景中。

[洞視]
在包廂透過有如夢境般的漸層圓洞,安靜地出現枯枝造景,又隱約的出現動態地人影交會,人與景成為空間中最美的一幅畫。

[遠山]
室外立面運用實木與鐵網折板虛實交錯,創造出曲折山壁,在這山壁之中,出現有如進入秘境的圓洞,引領入室。

| 主要材料 |
玻璃貼UV白墨輸出、仿水泥塗料、七夾角料、鐵件、運輸帶、苔癬、自然面石頭、九芎木枯枝、白砂。

雲嶺鮮雞

禮盒包裝設計/品牌識別設計改造

 

來自雲林的領先土雞,從育種、飼養、電宰、加工層層控管,替消費者嚴格把關。擁有自家經營數十年的土雞飼養場,小雞階段就用心給予優質的飼料和生長環境,長久以來主打天然、健康、美味,是一個具備豐富飼養經驗、對品質嚴格堅持的在地品牌。近年來因品牌包裝行銷推廣上,面臨品牌識別過於複雜、難以靈活運用,及識別性不高的問題,希望重新詮釋品牌精神,重新設計優化logo。進而延伸設計,推行一款嶄新形象的品牌年節禮盒。

在logo設計發想上,排開原有繁複的山嶺和景色元素,以品牌堅持育種的紅羽土雞特徵為主軸,特別著墨勾勒出雞冠、雞尾、羽毛流線的特徵,讓識別簡化更彰顯品牌特色,羽毛的表現上融合滴滴純粹的語彙,傳達品牌主力產品——雞精的意涵,整體結合拓印手感的紋理,讓logo多了本土、質樸的溫度,標準字設計則以粗細有致的明體表現人文、偏手寫但不失專業穩重的設計主軸,字體局部巧妙融入雲朵、山嶺、雞腳的線條,呼應品牌價值,同時不流於格局太小、可愛或過於手感。土雞活力奔跑在山嶺雲霧之間的意象,如同徽章認證、又像在鍋內燉熬的設計意涵,則透過輔助線條的方式,讓品牌識別有了更活潑靈活的延伸應用。提升品牌形象和質感、卻不過於高貴有距離,保有鄉土在地意涵又不失贈禮喜氣的禮盒,是品牌識別優化後首推禮盒設計的主要訴求。設計構思以大塊面、幾何且不規則線條和色塊表現雲嶺場景,手撕邊線般的色塊處理,烘托在地鄉土的質樸,色塊有疏有密的構圖意境,透過象徵土雞和大地的暖色調搭配,讓整體視覺更增添細膩度。袖套的設計以燙金表現logo,提升禮盒的層次和質感,未來更可以因應不同節慶主題,改變袖套的設計樣式,讓禮盒在既有形象中有更豐富的變化性。

 

The organic chickens from Yunlin has been carefully monitored for high quality and safety for each and every consumer, from breeding, feeding, slaughtering, to processing. The organic chicken farm has been in operation for decades, and from the very beginning, the small chick is given dedicated attention with high-quality food and excellent living conditions. With a focus on natural, healthy and delicious food, this local brand is built upon a rich history of chicken breeding and a commitment to strict quality control. In recent years, there have been problems in the area of promotion for the brand. The brand image was too complicated, difficult to use, inflexible, and didn’t stand out. For that reason, we hope to reimagine the brand and redesign the logo and then extend that design to implement it into the New Year’s gift box.

For the creation of the logo design, we removed the original convoluted design elements, including the mountains and scenery, and focused rather on the brand’s competitive advantage, which is the red-feathered chicken. The design intentionally outlines the crest, the tail and the feathers to clearly highlight the brand features. The feathers are shaped in form of water drops to represent the brand’s core product: the chicken essence. Moreover, the design has a rubbing print texture to give the logo a more warm, humble, and rustic feel.The font design uses the Chinese Ming font to give a more folk feeling, as it has the appearance of being hand-written, while not losing its sense of professionalism. Additionally, the design ingeniously integrates into the font elements of the clouds, mountains, and chicken feet into its contour, echoing the inherent brand value without making the design feel too childish, careless, or amateurish.Auxiliary contour lines are used to create the imagery of the chicken as if running between the mountains and the clouds, while also giving the impression of a emblem as if a certification stamp, while also creating the suggestive image of the chicken stew in a pot, thus adding a greater vitality and flexibility to the overall brand image for further application.In this manner, enhancing the brand’s image and class, while at the same time not making it too distant from the consumer. Thus, achieving the goal of redesigning the brand recognition, which was to retain the indigenous and local feel of the brand, while still emphasizing the cheerfulness and joy of a gift box.The design concept uses geometric shapes, irregular line patterns and color blocks to comprise the local scenery. The outline edges of the color blocks are design to appear as if torn by hand, thus giving a more rustic feel to it. These blocks are dispersed, some in tight composition, some spread out, and in combination with warm colors symbolizing the chicken and the land, together they provide the final touch to the overall visual.The packaging sleeves are designed with a gold stamped logo to enhance the quality of the gift box. In the future, the design of the sleeves can be adjusted according to themes of particular festivals, giving the gift box variety in its design.

早稻溫度咖啡

Coffee  /咖啡品牌VIS識別設計

 

如果,烹調不只是為了品嘗美好的飲食,有沒有可能也烹調出一種生活的味道,讓人有時間就會忍不住想走進那樣空間,找一個最喜歡的位子,坐下享受空間裡瀰漫的美味溫度,不論是獨處的恬靜,又或三五人相聚的歡愉。

嚴選食材最自然的本質,用心看待每一款私房料理,期盼讓消費者不只是「找到」享受好食的滋味,也「找到」味蕾感官最舒適的生活角度。這是「早稻」創立的初心,也是設計這個品牌形象時,我們期望體現的氛圍。

字體設定為偏明朝字體的人文簡樸,定義日式職人般對手作料理的專業精神和穩紮實在。LOGO以金色為標準色,兼具樸實與經典,融合「日光」、「水」、「沃土」、「稻米」等元素,象徵充滿朝氣的日子、美好時光,更帶出了「早稻」一頓好食飲,餐食裡選自豐沃大地孕育的新鮮食材烹飪,稻米的意象呼應品牌名,也隱喻著稻穗越飽滿卻越謙卑的精神,留白的空間則傳遞日式究極的純粹和理想精神。

輔助色彩拉出了四個大地色系的內斂色彩,不只是呼應「日光」、「水」、「沃土」、「稻米」,也象徵「新鮮」、「溫度」、「純淨」、「咖啡香」。

輔助視覺圖示特別繪製一座簡約溫馨的建築意象,能給予觀者更多對美好食作的想像空間,在建築裡為你準備一餐好食、一種放慢腳步好好生活的況味,你可以靜靜品嚐食味之美,感受職人之魂。

What if cooking were not only for the sake of enjoying good food? Would it be possible to create a taste of life so irresistible, that anyone nearby could not resist but to walk in, find a seat, and enjoy the pervasive aroma and warmth. It doesn’t matter if you’re by yourself or perhaps it’s with a joyful gather of three to five people.

We rigorously select the most organic and fresh ingredients and each dish is carefully attended to. We hope consumers will not only “find” the taste of good food, but also “find” the best place to enjoy the flavor. This is at the core of “Find Cafe” and is the atmosphere we hope the brand image will embody.

The font is set to be simple and straightforward. It defines the professionalism and solidity of Japanese businessmen have towards cuisine. The logo uses gold as the standard color, combining simplicity and splendor, and blending elements such as “sunshine”, “water”, “fertile soil” and “wheat”. Together, these elements symbolize the vigor and life in every meal in “Find Cafe” and their richness and freshness in every ingredient. The image of sheaves of wheat echo the Chinese letter “稻”, which means rice, in the brand name “早稻”. It resembles humility, just like the sheaves bend over when the wheat on top becomes too heavy. The white space resembles the Japanese idealism and purity.

Auxiliary colors focus on four earth tones, echoing not just the “sunshine,” “water,” “fertile soil,” and “wheat,” but also “freshness” “warmth,” “purity,” and “coffee’s fragrance”.

The auxiliary visuals of a simple and warm architectural image give the viewers more room to imagine the gourmet food. Through the visuals, you can delight in a good meal, slow down and enjoy life. Gently relish the taste the beauty and feel the spirit of the Shokunin.

 

旺福

在地人的茶館/中式茶館vi識別系統規劃設計

「旺福」以在地人的茶館wonder life作為品牌識別口號,搭配復古熱情的深紅色,字型設計以渾圓大器的字體結構,橫劃左上角揚起的斜角象徵火(旺)的意象,圓融的福字象徵飽滿豐收。

整體logo外框結合台灣早期每戶人家門外的傳統窗花意象,並加入復古感旗幟,象徵著旺福所傳達出的懷舊感與家的氛圍。

輔助圖形配色來自於家的溫暖滋味與五零年代的美好記憶,以絹印的質感呈現古早味插畫,傳達出家的溫暖及台灣早期懷舊的感覺。

有多久沒有好好的坐下來品嚐一杯濃郁香甜的純粹好茶了呢?

一壺沉香好茶、一份精緻餐點,勾起人們心裡最底層的好滋味,品牌融合復古50年代及在地家鄉人情味,品嚐美食之餘享生活佐茶時光。

The “Wonder Life” tea house uses the phrase “wonder life” as its slogan in combination with an old-fashioned dark red as its color scheme. The font design is built mainly on large round contour shapes. On the Chinese letter “旺” the upper left edge slightly curves up as if on fire, while the fullness of the Chinese letter “福“ represents blessed harvest.

The overall logo frame combines the traditional window imagery of each household in Taiwan’s early days, and adds an antique-style banner, symbolizing the nostalgia and feeling of home conveyed in Wonder Life.

The matching auxiliary graphics focus on the warm sensation of home and the memories of the 50s, including the use of old-fashioned traditional cuisine into the illustrations, to convey the warmth of family and a sense of nostalgia of early Taiwan.

When was the last time you sat down to taste a cup of rich pure tea? A pot of rich quality tea with a fine meal evoke the best from the bottom of people’s hearts. The brand blends elements of the 1950s, restoring the taste of home, and renewing a moment to enjoy the food and tea.

老鍋農莊

網頁整體視覺設計 / 廣告文案 / 商業攝影 / 網站改造

探究為走入農莊的第一步,集百年米食、在地生態文化與教育為一體的「老鍋農莊」。

在品牌網頁設計部分,延續原有的舊風格,內容從探索的角度出發,從新竹為風的故鄉到農莊的歷史背景,百年米粉、生態教育、文化之旅逐一呈現,排版上運用許多手繪的小插圖,讓整體網頁更充滿豐富的故事性。而在色彩選擇上也使用與米粉相呼應的米色、咖啡色系配色,朔造古早味的質感氛圍又帶點濃厚的人情味。

「老鍋農莊」不僅為傳承百年米粉的好滋味,亦是多方角度呈現休閒農莊美好一面,從保護土地的初心出發,推廣生態與文化為輔,珍視台灣米粉產業。

As you take your first step into the “Old Pot Farm”, you will encounter years of rice cuisine, a local eco-culture, and a learning atmosphere.

In terms of the brand’s web design, it continues with the original style, however, adding an element of exploration into the content. The focus starts with the farm’s origin in the hometown of Hsinchu to its current locale, with it, all the years of rice noodle cultivation, ecological education, all as a cultural journey presented one by one. The overall webpage full of hand-painted vignettes enriching the page with a sense of story.

In terms of color selection, beige and brown were selected as they resemble the colors of rice noodles, further bringing out the traditional flavors from childhood and the warm feeling of familiarity.

Not only has “Old Pot Farm” inherited years of excellent tasting rice noodles, but through multiple perspectives, exhibited the beauty of the farmlands. At the heart of it all, a genuine desire to preserve the fields, promoting ecology and culture, and treasuring Taiwan’s rice noodle industry.

豐食祭

蘿蔔糕VI品牌識別設計 / 品牌識別改造案 / 包裝設計 / 網頁設計

 

菜頭粿,對於台灣傳統記憶來說是過新年時,阿嬤灶腳飄香的年味,也是特定節日祭祀時,餐桌上才會出現的道地風味。「豐食祭」以豐衣足食的精神,連結台灣傳統生活文化的記憶,選用台灣產地直送的白蘿蔔,純米成分,堅持手作,延續古早蘿蔔糕的精髓,每一口都吃得到真材實料的蘿蔔香和米香。

長久以來「豐食祭」一步一腳印在全台灣傳統菜市場一攤攤叫賣販售,逐漸在市場界建立起口碑,甚至將「專注做好每一塊蘿蔔糕」作為一生重要的志業。這次希望透過品牌整體識別的重新建立,優化整體視覺印象,同時拓展行銷市場。在品牌主識別設計上,透過蘿蔔粿剛出爐切塊的切割線條,轉化成「粿」字的意象,圖象又兼具字義的手法,增強人們的視覺記憶,象徵手作也傳遞出類東方花窗的風格,呼應台灣傳統粿食的文化氣息。

標準字則以傳統書法字表現手感和古早味的氣息,希望傳遞穩重、真樸、專業卻不刻板的印象,標準色則以金色、磚紅色、米色、黑色為主,象徵新鮮食材的本質、年節、火侯、專注的職人精神,烘托出台灣傳統蘿蔔粿的溫度,同時兼具中高端品牌的質感和細膩度,同時我們也為品牌企畫一系列的形象攝影,強化「豐食祭」品牌核心作粿職人的嚴謹態度,透過最家常的料理方式,希望將創始人對蘿蔔糕用心究極的精神,及這份堅持道地實在的無比美味讓更多人看見。

 

The white radish cake represents a unique memory in traditional Chinese culture: both during Chinese New Year with the fragrance from the stove as grandma is preparing the food overwhelms the room, as well as being a key local dish during important festivals, especially when paying respect to the ancestors.

Inspired by the concept of abundance, ” Fong Shi Ji” conjoins the memories of Taiwanese traditional culture. Choosing amongst the local produced radish cakes, hand-made out of pure rice, to preserve the essence of traditional radish cake cuisine. With each and every bite you can taste the purity in the ingredients and the fragrance of the rice in the radish cake.

Since long ago, “Fong Shi Ji” has been selling in the traditional Taiwanese markets, gradually establishing a reputation, making their motto of “making every radish cake perfect” the center of their business. This time around, we hope to re-establish the overall brand recognition by optimizing the overall visual impression and expand beyond the current market.

In terms of brand recognition, the logo uses the concept of freshly cut-lines of the radish cake to cut out the lines resembling the Chinese character “粿” (Rice Cake). Thus, enhancing the viewer’s visual memory, while at the same time conveying the values of being a hand-made product with a combination of the latticed window design to fully echo the Taiwanese traditional rice cake cuisine culture.

The font uses traditional Chinese calligraphy to express the serenity, simplicity and professionality of this traditional cuisine, yet showing that it is not old-fashioned. The main color scheme utilizes gold, brick red, beige and black symbolizing the essence of the fresh ingredients, the annual festivities, the culinary flame, and the dedicated staff. Together, the colors draw out the warmth of Taiwan’s traditional radish cakes and at the same time display the detail and sophistication of high-end brands.

We have also planned for a series of photoshoots to strengthen the “Feng Shi Ji” core brand’s commitment to precision in the creation of the cuisine. Furthermore, through the display of home-cooking methods convey the founder’s profound devotion to radish cakes, so that all can experience the authenticity and delicacy of the brand.

詹絲蓉人文經絡

人文經絡品牌識別設計 /  VIS設計

撥筋,是一種深層的按摩方式,沿著經脈以點、線、面,深入肌肉、筋膜,疏通運行受阻的氣血,達到放鬆身體的功效。

 

詹絲蓉人文經脈因家人健康問題而接觸撥筋,以按摩的方法調養體質,使身體重新回到健康的狀態,在匆忙的生活中,累積的疲勞使得身體沉重不已,撥筋循著身體的脈絡,輔以工具按摩,放鬆肌肉,重新疏通氣血,回歸自然狀態,不僅是恢復身體機能,深層按摩更滋潤著疲憊的心靈。

 

識別以撥筋畫「8」的基本手勢融入結合「絲」字的運筆之中,強調撥筋柔順的按摩手法,流線線條的粗細變化、圓角八角形外框巧妙地帶出了柔中帶剛的按摩力道。標準色以較低彩度的大地色系呼應著撥筋回歸身體本質的特色。

 

事務用品部分則依循識別設計,輕柔的線條與色彩相互配合,整體視覺舒適、放鬆,與品牌放鬆身心的理念不謀而合。

 

Tuina, a form of deep tissue massage, involves applying pressure along the meridians to penetrate the muscles and fascia, unblocking the stagnation of qi and blood, and achieving the effect of relaxing the body.

 

Jancy Jung, the founder of “人文經脈” (JenWen Meridian), became acquainted with Tuina due to family health issues. Through massage, she nurtured her physical health and restored her body to a state of well-being. In the hustle and bustle of life, accumulated fatigue weighs heavily on the body. Tuina follows the body’s meridians, supplemented by tools for massage, to relax the muscles, clear the qi and blood pathways, and return to a natural state. It not only restores bodily functions but also nourishes the exhausted soul.

 

The logo incorporates the basic gesture of Tuina, “8,” combined with the character “絲” (silk) to emphasize the smooth and gentle massage technique of Tuina. The varying thickness of flowing lines and the rounded octagonal frame skillfully represent the gentle yet forceful massage power. The standard color palette features low saturation earth tones, echoing the essence of Tuina in returning to the body’s nature.

 

The stationery design follows the identity concept, with soft lines and harmonious colors, creating a visual experience that is comfortable and relaxing, in line with the brand’s philosophy of relaxation and rejuvenation.

LIGFE 立格扉

家飾品牌VIS品牌識別設計 / 網頁 / 氣氛攝影

 

以LIGFE中「L」作為LOGO透視架構,硬挺垂直的線條不只展現品牌創新結構和運用材質上的專業精神,同時亦建立空間與收納的意象,產生從門外觀看空間的視角,進而將立格扉的概念融入其中,立——立方 ; 格——收納 ; 扉——窗戶與透光,交織成一個生活的器皿、一種生活的態度。

中英文標準字體設計,與LOGO融合出一致的視覺風格,簡練純粹的線條,傳遞品牌嚴謹打造堅實品質的意念,並在字間隱藏收納的含義,使整體視覺統合並走出嶄新獨特的風格。

在色彩應用上,深灰色的標準字體呼應「立格扉」以鐵件做為產品架構的製研根基。樸質的木褐色傳達產品結合木質溫潤的觸感,更貼近居家生活的溫暖舒適。清新自然的主色調—青綠色,如同綠意和陽光入室般,象徵產品為居家收納創造最舒服的生活風景,在收納取捨之間帶來感官的清流、心靈的愉悅。

Using LIGFE’s “L” as the logo’s visual structure, the rigid vertical lines not only demonstrate the brand’s innovation and professionalism in architectural design, but also create the concept of space and storage. The design brings a different perspective to how we view space, combining all the elements of the Chinese letters of the LIGFE brand (立格扉): 立 expressing symmetry, 格 representing compartments, and 扉 meaning window. Interwoven, these elements become a new gateway to a new attitude to life.

Designed with standard Chinese and English fonts and fused with the logo to bring a consistent visual style, with concise and pure lines, reflecting the brand’s rigorous commitment to quality. And within the words are hidden the implication of storage, merging the overall design into a new unique style.

In terms of the color schemes, the dark gray color and the standardized fonts echo the LIGFE brand’s use of steel frames as the structural framework for all its products. The simple wood color conveys the product’s warmth and comfort, bringing us ever closer to feeling of being home. The fresh natural main colors of greenish blue, resemble the nature and sunlight, symbolizing how the brand brings a sense of comfort into daily life, gives births out a feeling of purity and deep pleasure.

www.ligfe.com


Notebook 2018 DIARY 手札

裝幀設計/平面設計

 

2018手札本 2018 Planner
限量精裝發行 Limited Edition

靈活 而無受限的書寫篇幅
一橫一豎 記下每個值得紀錄的時刻
每個計畫 每個好點子 每一個無限的可能
不再留白 就像下定決心 要更懂得好好生活
新的一年 你的理想生活進行式 從此開始
你是不是也有同樣的困擾,每一年購買手札的當下,
總對嶄新一年充滿喜悅和期望的計畫,
然而,整本印滿單一固定的日期格式,
突然一陣子忘了寫,又或沒有特別想記錄的事,
日子過了,好幾頁只能空在那,也不能再使用了 ,
心裡不禁覺得既浪費又可惜!

Flexible and unlimited writing space

With every stroke, record every moment worth mentioning

Every project, every good idea, every infinite possibility

Leaving no blanks. Set your determination to learn to live to your potential.

This New Year, your ideal lifestyle starts here

Ever year you face the same problem. Once you buy the yearlong planner,

You start making plans for the whole year, full of joy and anticipation.

However, in your planner, full of printed fixed dates,

You forget to write, or maybe there’s nothing in particular that comes to mind.

Day after day pass by, page after page left blank, all left unused and unless

All that’s left is a sense of regret and waste.

 

➜歷經130天的設計規劃和印製

130 days of design planning and printing
➜部分內頁蘊藏一句祝福的話語

Words of blessings interwoven within certain pages.
➜一本不受日期設限,卻能365天隨時想用都超好用的年度手札

Can be used any time, 365 days of the year, without being limited by the particular year or date.
➜我們希望讓筆下的日常書寫更自由、更不受拘束!

Our hope is that every word written is free and unrestrained!
➜可攤平使用

Can be laid completely flat on the table

 

□封面  Cover

□使用紙材|長瑩 Curious MATTER

Paper Material |CNJ Curious MATTER

□印刷方式|網印 pantone801c、白墨

Printing method | Screen Printing Pantone801c, White Ink

□扉頁|鑫天力-里紙炭(竹尾)

Pages |Shin Tien Li – Charcoal Paper (Bamboo End)

□內頁|東玖-再生元素

Inner Page| Dong Jiu – Recycled Material

□裝訂方式|裸背線膠裝 / 裝訂線染色 / 網版印刷

Binding Method | Coptic Binding / Color-Dyed Stiches / Screen Printing

 

完美國際 Omni⁺ 山茶系列

洗沐品牌包裝設計/香港

山茶系列代表著:生長(Grow)、修復(Repair)、活力(Energetic)、滋潤(Enrich)及天然(Natural),萃取山茶花精華,混合山茶籽油及茶皂素製成,具保濕、抗氧化的功效,從洗髮水到身體潤膚乳,提供全方位的身體呵護,滋潤每一天。

The Camellia product line represents “Grow”, “Repair”, “Energetic”, “Enrich” and “Natural”, using extracts from camellia essence mixed with camellia seed oil and tea saponins to create its moisturizing products with antioxidant properties. From shampoo to body lotions, the product line includes a range of products to care for the entire body.

 

包裝設計

白色瓶身呈現山茶系列產品的清爽感,深淺不一的紅色構成山茶花主體,扁平化色塊透過堆疊的手法增加層次,豐富而不雜亂,在背景的藍、綠、黃色塊襯托下,更顯山茶花的嬌嫩欲滴,

Package Design

The white color scheme echoes the refreshing feeling from the Camellia product line. Each design is embedded with camellias with different shades of red. Furthermore, with the stacking of flat color blocks, the design creates a visual layering, copious but not messy. The blue, green and yellow color blocks in the background particularly accent the delicate and tender camellia.

 

高彩度的色塊恣意流動,象徵產品的水潤感,帶給使用者活潑鮮明的第一印象。

The highly saturated color blocks flow freely, alluding to the moisturizing feeling of the product, giving the user a dynamic and vivid first impression.

 

洗面乳、護髮素為軟管包裝,洗面乳包裝上半部留白,設計集中於下半部;而護髮素則以滿版圖案包覆。

The facial cleanser and conditioner are both packaged in a tube. For the facial cleanser, the design is concentrated only on the lower half of the package, while for the conditioner, the design pattern covers the entire package.

 

另外三款產品:洗髮乳、沐浴露及身體潤膚乳為罐裝,分別以深藍色、淺藍色及亮黃色作為背景,提高各品項辨識度。全系列產品一字排開,繽紛鮮豔的色彩令人目不暇給,又能輕易在其中找到需要的產品。

As for the other three products – the shampoo, shower gel and body lotion – they are package in bottles. Each with a different color – dark blue, light blue and bright yellow – to differentiate each product. When the whole product line is lined up together, the bright colors draw you in, yet at the same time, you can still easily distinguish between them.

Reddot Award 2017

布拉谷企業-部落米包裝設計-獲得德國紅點設計獎-社會責任類

 

2017紅點傳達設計獎來自全球50個國家,超過8,000件作品共同角逐,很榮幸我們獲得紅點設計獎的殊榮。由布拉谷社會企業生產的產品-部落米,為提供原住民部落有更多的工作機會,廣銷原住民出產之農產品,並解決部落現有狀況,布拉谷企業創立了,期望透過社會企業的念,以商業模式解決社會問題,幫助當地農民,也同時幫助當地弱勢的孩子們。本著永續經營的理念,鼓勵擁有相同意象之部落小農簽訂契作,一同努力,且為提供消費者安心、安全、美味兼具的農產品,布拉谷企業用心挑選農家、嚴格把關農藥使用、堅持減少化學肥料。品牌標誌設計重新解構文字,並以原住民特有的編織特色來增添其獨特性,再局部延伸將山林與布農圖騰的三角元素和米字樣融入,充分表現出布農族獨樹一幟的傳統風格。整體視覺使用圓形,圓代表豐盛,圓滿之意,使用大自然色系與暖色調,象徵產品來自純淨、天然且無農藥的土地,以及台灣原住民溫暖、親切的人情味與用心耕種。另外,水彩插畫的手法,繪製布農族最具代表性的文化-八部合音,其代表意思為祈禱豐收,並加入布農族特有的畫曆元素,紀錄四季耕種事項與歡呼收割的過程。線條代表了層層雲朵,與下方山峰與稻田呼應,直接將畫面視覺帶入於稻米種植地-池上鄉。

The purpose of founding this brand is because of creating job opportunities for the aboriginals and offering safe, healthy and tasty crops without chemicals added. The brand solves society problems by business model which is exactly the same as the concept of social enterprise.Using the features of aborigines, weave, Gunther and mountain to the design.The text will be re-constructed using the weaving culture and colors to create a higher brand identity. And the triangular elements of the mountains combine with the Chinese letter for rice.It’s fully demonstrated the unique style of the Bunun tribe. The whole visual concepts uses natural colors which means the product is from pure, natural and no pesticides land. And warm colors indicates the friendliness of the indigenous Taiwanese .In addition, using watercolor illustration methods to sketch out the Bunun tribe’s most symbolic culture , Pasibutbut , which means prayer for the harvest.Moreover, the design includes the Bunun tribe’s drawn calendar, which records the four seasons of farming and the process of harvest. The design on the packaging represents the layer of clouds, which corresponds to the mountains and fields below the clouds bringing the visual focus onto Chishang village.

大恆法律事務所

LAW /企業識別設計/ Web

 

以神聖盾牌為主要的視覺基礎,融合品牌核心的I和A,象徵團隊永續經營,恆久堅立的公義精神,細心調校完美比例的歐文字體,傳遞出品牌卓越專業的服務特質,及細微入裡的剛柔兼具的法律技術,I的意象以細膩的線條表現法院裡的羅馬柱,象徵全方位專業的高度辯護能力和深厚的法學根基,正義盾牌的意象充分彰顯出堅實可靠,全力為企業,為客戶捍衛權益的使命與堅持。簡煉又沈穩的灰藍色調,融合雋永的金色,希望透過適切有差異化的設計,賦予視覺新的價值,而非只是視覺上華而不實的標新立異。

大恆 Law Firm

The holy shield serves as the main visual foundation and integrated with the core letters “I” and “A” of the brand, together they symbolize the team’s long-term commitment and long-standing spirit of justice. The fine-tuning of the proportion of the European characters conveys the brand’s outstanding professional quality service and its subtle interchange of rigid and flexible legal maneuvers. The letter “I” represent the high towering Roman columns inside the court, symbolizing the brand’s proficiency in legal defense and solid legal foundation. The image of the shield of justice demonstrates robust reliability, the passion and perseverance to defend the rights of the customer or the company. The calm grayish blue tone blends with the timeless gold color to create a distinctive visual perception of value, rather than just showy and flashy but without substance.

春 賀 • 新 年

New year card/凸版印刷/燙紅箔

 

主視覺以2018的「1」和「8」為基礎,8字解構的兩個圓,傳遞春節的福氣圓圓滿滿,又代表著嶄新而「無限」的一年。透過特殊色燙印展現不同紅色的設計層次,帶點古書風格的字體設計「春」字,畫龍點睛般烘托新春喜氣洋溢的氣氛,象徵獻上連年有春、春來報喜的祝福。

Spring Blessings • New Year

The main visual design is based on the “1” and “8” in 2018.The two circles in the shape of the number 8 convey the full complete blessings of the Spring Festival.It also represents a new and “unlimited” year.Different layers and tones of red are displayed using the special technique of thermoprinting.The Chinese letter “春” (Spring) utilized an antique style font design The finishing touches create a joyous and festive atmosphere Symbolizing the blessings of the coming spring and the joy that it brings.

 

就愛豐盛號

台北十大必吃早餐/VI品牌識別設計/logo優化/商品攝影

 

被譽為台北十大必吃早餐的「就愛豐盛號」,以豐盛又美味的炭烤吐司三明治聞名全台,不僅號稱台灣炭烤吐司、紅茶牛奶創始店,長久以來堅持自製,在乎食材源頭的新鮮、實在,讓許多人一吃就能深刻感受到店內對餐點風味的用心。

品牌識別的優化設計,保留了原有的書法字體,延續品牌創始的根基和予人質樸又沉穩的印象,而那份做好每一份餐點的初心裡,還蘊藏著對信仰的敬虔,一份傳遞上帝祝福的心意。識別上的三橫線語彙象徵著基督信仰的精神,同時也代表著三片土司做成的三明治,傳達品牌最具代表性的產品,進而延伸徽章式形象的設計線條,結合細節的取捨,放上品牌希望給人第一印象的訊息標語,結合溫潤沉穩的色彩計畫,讓整體識別傳遞出「就愛豐盛號」長久以來「深獲消費者信賴」、「台北早餐店之代表性」、「品質認證」等核心價值。

Fong Sheng Hao

Amongst the top 10 must-eat breakfast locales in Taipei, the “Fong Sheng Hao” is famous for its rich and delicious char-grilled toast sandwiches. Not only is it known as the founding store of charcoal toast and black milk tea, it has long insisted on hand-made cuisine and having a fresh food source. With each bite, you can feel the diligence they have place on the integrity of genuine flavor.

The design of the brand identity preserves the original calligraphy fonts, conserving the brand’s foundation values of simplicity and calmness. At the heart of every prepared meal lies a spiritual piety, a desire to pass down God’s blessings. The brand’s three horizontal lines symbolize the core of Christian faith and at the same time represents the three slices of toast that make up the sandwich, which is the most representative product of the brand. The badge-like design combined with the core brand message, mellow and calm color scheme transmit the core values of “Feng Hong Sheng” brand: Costumer Trust, Representing Taipei Breakfast Restaurants, and Quality Assurance.

Tranz X

整體形象/包裝設計/ 雜誌稿 /展覽設計/型錄設計

 

老品牌TranzX  ,外銷歐洲英國,德國,「專門」極限運動器材設計。速度感與性能,是腳踏車的重要特點。以色塊交錯的方式去帶出整體動感,強而有力的感官視覺,只要一瞥過,便會抓住消費者目光,同時此種表現方式,亦顯出本產品的高機能性,使愛車者能掌握住本產品的特點,一目了然。

It is very important about speed and functions when it comes to bike.it is designed with color lumps to show its dynamism, the strong and powerful vision design could easily catch customers’ eyes. Besides, through this kind of design, it shows the high quality of this product and also the customers could clearly hold the advantages of this product.

 

http://tranzx.com

傳裕 Chwan Yu

中文字體設計 /應用設計/ 網站設計

 

經營超過半世紀,擁有專業鑄造技術的傳裕企業有限公司,希望透過品牌形象的優化改造, 提升品牌的價值,顛覆台灣老字號的製造業過去給⼈人較為傳統、保守或缺乏品牌印象的連結, 因此不只是在品牌標準識別、官⽅方網站的設計上都希望能在富含新意的前提下,突顯鑄造的產業特性。

從最基本的標準識別設計,客⼾戶希望保留留長久以來來鑄造器具的logo,並進⼀一步做改造,logo 做細節和比例例上的微調後,保有鮮明熔漿滴出的意象,設計師特別在字體設計上傳達剛柔並 濟的個性,彰顯出鑄造本質的剛硬,與⾼高溫下融點後的圓融,整體比例例上也以中⽂文字型為主, 英⽂文為輔。

在輔助圖像應⽤用上,以鑄造最原本的⾦金金屬元素,以及在⾼高溫下以熔漿流動的型態,勾勒出鑄造最核⼼心專業的技術製程,化為兼具設計巧思與靈活應⽤用的視覺語彙,⽽而品牌標準⾊色彩的設定,除了了以鐵⿊黑⾊色為主⾊色之外,巧妙搭配冷⾊色調的湖⽔水藍藍、⾼高溫熔漿般的橘紅⾊色,象徵鑄造之中最重要的溫度變化,透過流動熔漿般的律律動⾊色塊,交織點狀狀不規則的⾦金金屬元素,烘托品牌企業專業⼒力力和卓越的技術⼒力力。

For more than half a century, Chwan Yu Enterprise Co., Ltd. has continually innovated in professional casting technology. Our hope is that by enhancing the value of the brand through renovating the brand image, we can disrupt the traditional stereotype of the manufacturing industry in Taiwan: that it is old-fashioned, conservation and falling behind. Thus, the goal is to redesign everything, from the brand image to the website to bring to a new light the company’s casting expertise.

Starting from the most basic brand image, the goal was to keep the concept of casting into the logo. Thus, small adjustments were made to the logo’s design as well as the proportions, while keeping with the image of molten metal being poured out. As for the font design, it combines both rigid edges and round soft contours to convey the firmness of the casting process yet also the malleability of the material under high temperature. In terms of proportion, the Chinese font is the focus, with English as the supporting font.

The auxiliary graphics use the metal elements of the casting process as well as the liquid flow during the heating process to convey the brand’s commitment to a professional production process and provides a visual design that is both flexible in use and rich in ingenuity and message. The color scheme of the design uses iron black as the main color, cleverly combined with the cool lake blue color and the warm orange-red color, symbolizing the most important part of the casting process, which is the temperature shift. This if further expressed in the flow of the color blocks, interwoven with metal elements, to fully display the brand’s professionality and technical excellence.

iCookie

入圍金點設計獎 /年輪蛋糕/綜合禮盒 / 禮盒整體包裝企劃設計 /品牌故事撰寫

 

「自然、用心、獨特」是iCookie私房手作堅持的三大原則。嚴選最天然的食材,為懂得享受甜點的你著想,每一口都能嚐出最真實的口感。感動舌尖上的味蕾、喚起記憶中的美好,嘴裡不斷蔓延幸福的滋味。

「iCookie手工禮盒」不隨波逐流,不刻意妝點。主體以沉穩的咖啡色為基底,內部選用飽和的霓粉、湛藍色調,兩種鮮明撞色風格,搭配絲綢緞帶,顛覆傳統想像,既優雅又不失時尚。細緻的金色幾何圖形與字樣,簡約的設計呈現出不凡的質感,傳達iCookie創新「i食尚」理念,同時賦予視覺與味覺雙重饗宴,以及送禮者無限心意與祝福。

純真自然,是iCookie的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。年輪蛋糕,因其製作時程繁複,尚譽有「蛋糕之王」美稱,其所花費的心力與時間是其他蛋糕所無可比擬的。iCookie為了給消費者頂級味蕾享受,不斷尋找最好的食材,採用日本高級菓子粉、日本海藻糖、德國70%黑巧克力、香氣飽滿的法國發酵奶油及徜徉於澳洲大草原的奶油乳酪,並使用日本進口年輪蛋糕專用設備,聘請日本師傅技術傳授,其烘培製程繁複,一層層純手工反覆製作,在300多度的高溫下,以黃金比例經12道逐層細心烘烤而成。純手工製作,每一塊蛋糕皆是自然成型,形成獨一無二美味可口的年輪蛋糕。包裝主視覺以大量的白色為基底,取年輪的紋路進行設計發展,並以線條打凸方式豐富視覺美感。

盒型採天地盒設計,展現大方氣度,淨白素雅的外觀質感,內襯精緻線條的插圖來點綴巧思。袋型上也做了許多構思,以年輪輪廓線條向外延伸,讓實體年輪蛋糕與之互相交錯,形成極為美麗的視覺表現,提升整體包裝豐富度,讓收到禮盒的人愛不釋手,是融合質感與品味的設計款。

iCookie Combination Gift Box

“Nature, Care, and Uniqueness” are the three core principles of iCookie. For the sake of those who are connoisseurs of desserts, we choose the most natural ingredients so that with every bite, you taste the authentic flavors. Revitalizing the taste buds at the tip of the tongue, evoking beauty in every memory, and spreading taste of happiness in your mouth.

“iCookie Handmade Gift Box” does not follow the trends or use elaborate decorations. The core is based on a calm brown color. The interior is saturated with soft pink and blue shades, in combination with matching silk ribbons, disrupt the traditional. It is both elegant and stylish. The detailed golden geometric figures and letters along with the simplistic design and extraordinary texture convey iCookie’s innovative ” i食尚” (i Fashion) concept. It’s a doub while giving visual and taste double feast, and it passes on well as gift givers unlimited wishes and blessings.

Pure and nature are the two important features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes. Making a Baumkuchen needs to take lots of time, therefore it is also called “ the King of Cakes”. iCookie insists on searching for the best ingredients which includes Trehalose and premium flour from Japan, 70% black chocolate in Germany cultured butter in France and cream-cheese in Australia. Furthermore, iCookie also imports the dedicate device for Baumkuchen and hires Japanese master to teach the skills.Taking tree ring as the design elements and embossing the lines to enrich the design.

For the box is also choose color white to make it looks more elegant. Furthermore, there is an illustration inside the box showing its exquisite atmosphere. The bag inside is also designed as a tree ring making the whole package more unique.

http://www.icookie.com.tw

 

拉拉手親水悠遊館

親子品牌 CIS /  VI識別設計 /網頁設計 / 空間設計

 

拉拉手親水悠遊館是全台首座,專為爸媽及寶寶精心規劃,集合游、樂、食、育的親子悠遊互動館,緣起於幾位創辦者身為父母親—熱愛生活、用心感受孩子成長點滴的心情。創辦者過去各自在嬰幼兒互動、烹飪教學及游泳教學等領域發展,如今整合專業所長,為新手爸媽打造一個專屬嬰幼兒親子互動之場域,規劃游泳課程、料理教室、寶寶按摩與瑜珈等互動課程,結合貼心的諮詢服務、溫馨完善的舒適空間,在愛裡共同學習、共同體驗。

色彩計畫上採用視覺舒適、清爽的水藍色,代表這裡擁有自然舒適與完善的親水環境。此外,標準字的設計,用最純粹、微微上揚的角度呼應品牌簡單快樂的初衷。品牌核心為營造幸福的夢想,並透過親子互動的過程中,確切地感受到心裡最深層的感動因此特別選擇馴鹿作為品牌識別,性情溫和的馴鹿,就像企業提供親切溫柔的課程指導服務。而母鹿環抱小鹿的溫馨畫面,如同父母給予寶貝滿滿的愛,用雙手保護著的寶寶,陪伴成長的點滴時刻,共同體驗與探索生命的美好,乘載著愛與幸福,帶著好奇心,大手拉著小手一起學習新的事物,開始不思議的人生奇幻旅程。

LaLaSo is founded by several new parents who want to accompany their babies grow up with unforgettable memories. Also, LaLaSo is the first family activity center that including baby swimming. cooking. massaging and yoga activities. These new daddy and mommy were in the different skill areas but now they begin to combine all the skills based on offering a place that new parents could learn together without so much worries.The Lalaso Hydrophilic Swimming Center is a dedicated swimming pool tailor-designed for children and families.

The choice of colors is built around the color “blue” to provide a sense of freshness, comfort, nature, and perfection. Additionality, the font design uses a simple, slightly angled upward design to represent the brand’s simplicity and joy. The core value of the brand is that through building parent-child interaction, we may achieve the dream of happiness, and create that feeling of joy that touches the deepest parts of the heart. Furthermore, the choice of using the reindeer as the center of the brand recognition represents, just like the reindeer’s gentleness, how tenderness and gentleness are at the core of all our classes and services. The image of the mother deer hugging her child provide the warm sensation of love that a parent has for a child and the arms around the child providing a sense of security and protection. Moreover, the image symbolizes how just like a parent, we will walk with you through the passing of time, experiencing all that is beautiful in life, sharing all the love and happiness with a curious heart, and holding your hand as we explore and begin this fantastic journey together.

www.lalaso.com.tw

407台中市西屯區玉門路370巷8號(中科廣場)

富自山中

堅果/果乾包裝設計

「富山行」源自1986年,創辦人來自嘉義梅山,年輕時北上至迪化街創業,創立一間南北貨行,以販售阿里山手工薑糖、愛玉子聞名。2016年在台北市商業處的提升計畫協助下,更新品牌名稱為「富自山中」,以專門販售山貨為主,從批發市場拓展至零售消費市場,也與迪化街內各式各樣的雜貨行作出區隔。

堅果包裝設計,以手繪線條勾勒堅果外型,融合燙金的色塊方式,凸顯每項堅果品種的略微不同,也在色彩規劃部分,帶出堅果烘焙過程中的顏色變化,如深咖啡的胡桃堅果、墨綠色的南瓜子、淡黃色的夏威夷豆等,使產品整體設計更加鮮明,提升包裝的視覺印象與感受。

果乾包裝設計,選用白色霧面夾鏈式袋型,logo印白設計與包裝中間留空規劃,可從袋子外表看出食品本身,增加消費者的食用安心度。貼紙設計點綴整體包裝,以果乾口味區分品項,運用產品本身的原始色,如鳳梨乾、情人果乾等品項,使包裝色彩與貼紙相互對應,加深產品與包裝的連結性。

「富自山中」以「南北山貨,東西鮮選」的品牌標語,專賣世界各地南北東西的嚴選山貨,名稱有著蘊含富饒來自山中之意,別於傳統的南北貨商行,店舖重新整裝後,也保留80年代的復古之意,融合較年輕的識別、包裝設計,提升年輕族群在南北山貨的購買記憶與印象,更增添創新的商行樣貌。

“Fu Shan Shop” originated from Meishan in Chiayi in 1986. When the founder was young, he went north to start a business in Dihua Street. He founded the North-South Goods Shop, famous for selling Alishan handmade ginger candy and aiyu jelly.

In 2016, with the aid of Taipei City Office of Commerce’s Enhancement Plan, the brand was successfully renamed “Full Mountain”, focusing on selling products from the highlands. Thus, the brand expanded from the wholesale market into consumer retail, creating its own niche among the products in Dihua Street.

Package Design

The packaging design for the nuts product line utilizes hand-drawn contour lines to the sketch the shape of the nuts in combination with hot foil stamping color blocks in order to highlight each product line’s unique characteristics. Furthermore, taking into consideration the various color changes of the roasting process into the color scheme, such as brown for the pecans, dark green for pumpkin seeds, and light yellow for macadamia nuts, the brand design emphasizes the details in the design and enhance the visual impression of the packaging.

The packaging design for the dried fruits uses a white matte Ziploc bag with the logo printed on the front. The transparency of the package displays the content of the produce contained inside, giving the customer a peace of mind.

Moreover, a sticker is placed over the bag to boost the overall appearance, while at the same time serving as an identifier for the contents inside. The colors of the stickers correspond to the color of the fruits, such as yellow for pineapple or green for green mangoes, creating an overall harmony between the package and the contents.

The slogan for the brand “Full Mountain” is “mountain goods from the north to the south, fresh selections from the east to the west,” since the brand specializes in selling carefully selected goods from all over Taiwan. Unlike other shops, even after refurbishing, the shop retained various identifying characteristics of the 80s, while at the same time integrating youthful visuals into the overall store design and packaging. All in all, giving the younger generation a deeper impression of the shop and enhancing the business appearance with a more innovative look.

Benkai班凱
保鮮膜品牌 / VIS企業識別設計/辦公室空間設計/網頁設計/商品攝影 Corporate Identity Design / Office Space Design / Web Design / Product Photography

 

廚房裡最即時的新鮮封存,非保鮮膜莫屬,主婦們隨手一拉,順著保鮮膜延展的寬度,也延長了食材保鮮的長度。

BENKAI長久以來以外銷各樣規格的保鮮膜為主,舉凡工廠、營業場所、家用甚至客製化規格都能生產製成,然而長期以來BENKAI的品牌識別仍處於較陳舊,缺乏辨識性,網站的版型也停留在舊式編排,視覺上傳遞的訊息紊亂、整體色調暗沉且缺乏閱覽上的流暢性。

因此透過整個品牌識別的優化,重新思考保鮮膜一直以來給人新鮮、透明、明亮的產品印象,同時亦保留企業的標準色黑與黃。

以包鮮膜的視覺意象,架構出品牌名為首「B」字作為LOGO識別,鮮明且具代表性。

圖片呈現出來的質感和風格,對於網站設計形象上有極大的影響。因此攝影企劃,首要打破保鮮膜透明偏冷調的形象,以居家生活帶有溫度的氛圍作為主訴求,在執行上我們也特地租借極具品味風格的義大利廚具空間,透過燈光、場景與食材、道具的烘托,成功提升了網站的形象氛圍,更貼近人們生活中對保鮮膜的連結。

網站整體以白色基底為主,鮮黃色點綴品牌意念,情境則佐以單色帶有溫度的寫實手繪,詮釋不同規格在不同場景的應用,明亮乾淨,一如保鮮膜為人們封存的乾淨新鮮。

The plastic wrap is the dominant storage option for fresh products in the kitchen. As the stay-at-home mums pull along the width of the plastic wrap, every inch of plastic extended represents an extension in the length of the preservation of food.

BENKAI has long been selling all kinds of plastic wraps, ranging from factory-use, businesses, households and even customized specifications.However, the BENKAI brand recognition is still relatively old fashion and lacks differentiation. The website layout remains antique, the message conveyed by the visuals jumbled and convoluted, the overall tone dull, and flow of text lacking.

Therefore, through the optimization of the entire brand identity, the goal is to reimagine the traditional image of the plastic film, that of a fresh, transparent and bright product, while at the same time retaining the company’s black and yellow colors.

Taking into account the visual concept of the plastic wrap, the brand name uses the letter “B” as its logo’s main recognition, making it distinctive and representative.

Each picture’s texture and style have great impact on the visual design of the website. Therefore, the first step of the photography plan is to break free from the traditional image of the plastic wrap being distant and cold, but rather employing a home-like atmosphere of warmth as the main appeal. In terms of the actual implementation of the plan, we rented kitchen space with Italian kitchenware, using creative lighting, props, scenery and food to give the website a more close-to-home feel, connecting the plastic wrap to everyday life.

The entire website uses white as the base color, using a fresh yellow to enhance the brand concept. The overall design is accompanied by monochrome hand-painted illustrations, representing the wide scope of the applications for a variety of situations, giving an overall bright and clean look, just as the plastic wrap keeps the food clean and fresh.

紅豆工房

入圍金點設計獎 - 罐裝飲品 / 品牌包裝設計

 

Concept of Design

包裝設計趣味俏皮,深入了解飲品的食材特性,賦予每一支產品代表性人物,個性鮮明的經典角色,象徵飲品的豐富營養為消費者帶來的益處,童趣手繪風格的表現方式,運用消費者想像力,增加產品的記憶點,使人會心一笑,留下深刻印象。

The playful theme of the packaging design provides a deeper understanding of the characteristics of the ingredients of the drink, giving each product a distinctive personality. The vivid personality of the brand represents the rich nutrition that it brings to the consumer. Using a more child-like illustration to deeper impress happiness into the memory of the consumer.

字體 Font

以「紅豆」外觀為核心概念,結合可愛形象,設計圓弧溫潤的字體

The “Red Bean” appearance works as the core concept and combined with a playful design provides a smooth and warm font.

 

產品內容與功效 Product Content and Functionality

以精簡幽默字句,說明產品原料的特色價值,吸引消費者目光。

To attract consumer attention, the contents of the product and the uniqueness of the ingredients are described with humor and simplicity

圖案設計 Image Design

臉蛋採取豆子形狀,強化產品食材特色,繪出角色主要特徵,經典重現。

The face takes on the shape of a bean to further strengthen the characteristics of ingredients and at the same time drawing out the features of the main role.

品牌識別 Brand Recognition

紅豆的色彩字樣,加入紅豆形狀的小巧思,為品牌注入生命力。

The brand’s color and font along with the red bean shape bring out the vitality of the brand.

色彩 Colors

運用高彩度的繽紛色系,使消費者飲用時,感受到歡愉和滿足。

The choice of high saturation colors provides the consumer with a sense of happiness and satisfaction upon the consumption of the beverage.

品牌目的/鎖定族群 Brand Purpose/Target Market

近年來新鮮飲品的市場興起,健康意識抬頭,年輕族群不只重視飲品的風味,也在乎品質和價值。品牌以台灣在地生長的優質豆類,新鮮製成純粹好喝且營養的豆類飲品,希望藉由充滿童趣的視覺包裝設計,吸引消費者的目光,讓工作繁忙、生活壓力大、沒有多餘時間與體力的年輕客群,用最簡單的方式保養自己,不只滿足喜愛喝飲料的日常習慣,同時喝得到營養健康。

In recent years, with the rise of the fresh drinks market, there has also been a rise in health awareness. The youth no longer only pay attention to the flavor of drinks, but have also become concerned with quality and value. Therefore, the brand seeks to use a child-like visual design in the packing to attract this market sector. Furthermore, since the Taiwanese brand has a focus on quality and production of healthy and delicious beverages, the brand seeks to provide the younger generation with a healthier alternative. Since they are overcome with pressures of life and have no leftover time or energy, the brand can cater to both the desire to have a leisurely drink and at the same time keeping healthy.

食材選用 Selection of Ingredients

堅持天然養生、新鮮現煮,嚴選在地食材,無農藥殘留,不添加任何化學原料。豆類經過嚴格的檢驗標準,讓您喝的安心、自然、無負擔,品嚐食材本身的純味。

The brand adheres to the values of organic production, freshness, health and avoids the use of pesticides and chemical ingredients. The type of beans has been carefully selected and passed through rigorous testing standards to provide you with the most organic, pure and natural taste.

人物形象 Characters

超男 無咖啡因、適合小孩、孕婦

Superman – no caffeine, suitable for children, pregnant women

超人擁有滿滿的元氣與消耗不盡的體力,隨時需要能量。無任何茶葉、咖啡因添加,使您不用依賴咖啡因,即有如超人般的體力,加上新鮮牛奶調配,感受紅豆與鮮奶的完美比例,讓您感受到濃、純、香,驚呼:這是「超男。喝的」!

Superman has unlimited endless strength which requires constant consumption of energy. Without any tea or caffeine added, you can still have the superman-like strength without reliance on caffeine. With fresh milk added, you can taste the perfect combination of red bean and fresh milk, with all its purity and fragrance.

小紅帽 手腳冰冷、上班族、懷孕婦女、頭昏腦脹

Little Red Riding Hood – Cold hands and feet, white-collar worker, pregnant women, dizziness

嚴選台灣最有品質的萬丹紅豆,「超鐵。保證」富含葉酸及鐵質,擁有小女孩般的紅潤氣色,擁有勇氣、充滿活力,人見人愛的象徵意義。低卡無負擔,給您小紅帽的冒險精神。

The Little Red Riding Hood chooses from Taiwan’s highest quality of Wandan’s red beans, rich in folic acid and iron, just like the little girl, full of courage and vitality. Low calories and no burden to the body, the Little Red Riding Hood provides you with the spirit of adventure.

便蝠俠 長期熬夜、腸胃不佳、外食族、體力負荷大

Batman – all-nighters, poor digestion, people who eat-out, constant physical overload

蝙蝠俠擁有堅定的意志與過人的體能,解決熬夜後的精神不濟,拯救長久以來排便問題,能立即出任務,使您不再久坐馬桶。如同蝙蝠俠般,抵擋所有困難。還能生津解渴,果然「超順。便」的。

Batman has extraordinary will and physical prowess that can solve any late-night fatigue as well as any defecation problem, so you no longer have to sit on the toilet for hours. Just like Batman, ready to face any trials, quench any thirst and quickly remove any body waste.

白雪公主 便秘(排泄不順)、容易過敏、代謝差、皮膚暗沈

Snow White – Constipation (unsmooth excrement), allergies, poor metabolism, dull skin

白皙透亮的童話角色,非白雪公主莫屬。紅薏仁能夠改善皮膚暗沈,讓您的膚質「超級白。的」,亦能幫助身體消除水腫,同時改善體內代謝,彷彿喝完就能像白雪公主一樣呈現白皙好膚質,擁有窈窕好身材,自然而然散發著動人光采。

White translucent fairy tale role, non-snow princess must go. Red barley can improve the skin, giving you a “snow white” skin quality. It also helps to alleviate body edema, while improving the body’s metabolism. It is as if the drink itself can make you like Snow White, with a vibrant skin just as smooth and pure.

 

https://www.facebook.com/radbeanhouse/

Enoon宜農

Yummy Gummy & Sunkiddo/ 糖果包裝設計 / 展覽海報設計(外銷)

 

Yummy gummy
宜農糖果旗下的老品牌「水果QQ系列」希望透過重新設計的包裝形象,主推外銷市場,並且重新命名為「Yummy gummy」呼應原有中文Q彈好吃的糖果特色。

首推包裝的產品為綜合莓果風味,包裝設計的調性所對應的目標市場是女性消費者和兒童,在設計上將主力放在字體和包裝整體傳遞的感受,字體採用手寫英文,並且將好吃、讓人喜悅微笑、如同吃到果肉般彈牙多汁的感受融入字體的細微表現中,充分展現字體要傳達的活力、開心、好吃的氣息。

而包裝整體色彩以粉嫩、藍紫顏色為主調,呼應莓果的風味特色,同時考量市場的偏好感受。整體視覺搭配莓果寫實而律動的圖案,融入彈跳、多汁的活潑意象,襯托出讓人忍不住想要趕快咬一口體驗美好滋味的氛圍。

產品的主視覺海報設計,更帶入如同海洋般各種水果的豐沛、跳耀,繽紛奇麗又充滿食慾的色彩表現,彷彿透過海報就已嗅見香甜迷人的果香,一口咬下就吃到飽滿多汁的果香濃縮在每一顆糖果裡

We hope to reimagine the packaging design for E.Noon’s classic brand “Fruit Gummy Series” to promote it into the export market, thus first renaming the brand to “Yummy Gummy”, echoing the chewiness of gummy candy.

The first packaged product is the berry flavor. Since the target market for this product is the female consumers and children, the goal is to convey vitality, happiness, and sweetness. Thus, the font design uses hand-written English letters, integrating the sensations of joy and taste of chewy candy into each letter.

Taking into consideration the target market’s preferences, the main color scheme uses pink and violet blue to echoes the characteristics of the berries. The overall visual imagery uses realistic images blended with lively visuals that bounce off the page, creating an irresistible atmosphere where people can’t help but rush to experience the amazing taste.

Through the many colors, the visuals of the main poster design for the product brings viewers into the richness, vividness and excitement of each fruit candy, as if through the poster, you could actually smell the fragrance of the fruit, imagining that juicy fruitiness is released with each bite.

 

SunKiddo
糖果,可以說是這世界上能使人感受到歡愉快樂、繽紛、甜蜜,同時和童真、魔幻、想像力畫上等號的產物之一。宜農是台灣老字號外銷世界的糖果生產公司,旗下的主力品牌Sunkiddo捨棄了鮮艷的人工色素和人工香料,以天然色素和香料添加營養素成分,研發出自然又蘊含營養的糖果風味,成就了寶貝罐系列產品。

「每一種風味在咬下的瞬間都可以賦予小孩子或品嚐者最真實的想像力及天然滋味裡蘊藏的能量。」這是在構思包裝主軸設計時我們希望傳達的設計意念,將品牌的公仔做為主角,除了像展開一道水果彩虹般,賦予每一款風味主要的色彩,色彩呼應風味特色的前提下,透過寫實水果與手繪場景線條的虛實搭配,轉化為充滿想像的活潑情境,情境裡更彰顯天然成分和糖果養份,帶出充滿童趣的故事力。

如:粉色優格口味,呼應優格帶來體內環保和腸道健康,進而將腸道轉化像雲霄飛車的場景,繪畫出暢所無阻的軌道,在雲朵間、也在牛奶海中輕飄飄的樣子,帶出優格為腸胃帶來零負擔的特質及蘊藏溫柔的香醇滋味。紫色藍莓口味,想像化為星球一般,因為含有胡蘿蔔素,保護眼睛的視力健康,好像擁有天文望遠鏡般可以看得好遠,直達宇宙的星球們。 牛奶風味的濃醇乳香的幸福口感,則帶出了如同置身在大片草原上,與牛群們悠閒的享受藍天白雲下的午後微風般,烘托出牛奶糖純粹而簡單的美好滋味

如此延展出全系列八款風味糖果包裝,一字排開如美麗的彩虹,七彩鮮明,結合設計的創造巧思,烘托出小孩子最喜歡的歡愉氣氛,也成功的讓品牌公仔生動活躍於包裝設計上。

Candy can be said to be one of the few products in the world that can bring joy, color, sweetness and yet at the same time combining innocence, magic, and imagination. E.Noon is Taiwan’s old-fashioned candy production company and its main brand, Sunkiddo, has refused to use artificial coloring or flavoring, but rather chosen natural pigments and spices with nutritional value to develop its candy flavors and the “Baby Bottles” series products.

“At the moment of contact, every flavor gives the child and consumer the power of imagination and energy contained in the natural taste.” This is the vision behind the design, using the brand’s iconic character as the main focus. Imagining the color of the fruits as a rainbow each flavor is given a color of its own. Furthermore, integrating real fruit pictures and hand drawn scenery to combine reality and imagination creating a visual full of vitality and creativity. Each visual displaying the candy’s natural ingredients, nutritional value, and its inherent childlikeness.

For example, for the pink yoghurt flavor, to echo the health benefits that yoghurt brings into our body and intestines, the design transforms the intestine into a roller coaster and it rides the tracks into the sky and the milky clouds, showing how this yoghurt, with its mellow taste, bringing zero burden to the stomach. As for the purple blueberry flavor, the design takes us to envision a planet. Since the blueberry contains carotene, which protects the eye’s vision and health, it is represented as a telescope that can see afar, directing our view into the planets of the universe. The milky flavor is envisioned as being in the prairie with the cows, enjoying the blue sky and breeze of the noon, imagining the pure sweetness of milk candy.

In this manner, the design extends the series to eight flavors, lined up like a beautiful rainbow, colorful and vivid, combined with ingenuity to create a joyful atmosphere for every child and at the same time successfully incorporate the brand’s iconic doll into every design.

http://www.enoon.com.tw

TESL台灣電子競技聯盟

電競品牌 / 企業識別設計/形象網站/辦公室空間設計

TESL台灣電子競技聯盟」品牌識別設計以對決為主要發想概念,logo外邊兩個半弧形,象徵對決的火焰。配色以活力的橘色,搭配沈穩鐵灰色,象徵專業感。

漸層的色彩配色,象徵比賽對決時,從無到有的決戰加乘力量,及在每次比賽中都能有加倍無限的奮戰精神。

辦公室空間設計,偌大寬廣空間採用冷色調配色,突顯專業形象氣質,運用異材質搭配設計下,提升整體辦公室的獨特風格,營造創新且不失專業的形象。

The “TESL Taiwan eSports League” brand builds its identity design on the concept of competition, with its logo having two arcs on the outside to demonstrate the flame of a competitive spirit. Using two different colors, vibrant orange and a calm iron grey color, the logo displays excellence and expertise.

Layered matching colors symbolize the building up of moral and strength from the ground up in every competition.

The office space design uses wide spaces and utilizes cool colors to display sophistication, whereas the use of different materials in the design give the office a unique style, creating an innovative, yet professional feel to the locale.

 

愛德高登銀髮學園

銀髮學園第一品牌 / VIS品牌識別設計 / 空間設計  

 

愛德高登銀髮學園企圖營造一個讓長輩們可以快樂、幸福的貼心環境。有別於一般安養機構,愛德高登提供一系列針對長輩設計的活動,包括體適能課程,讓長輩身體健壯,走路平穩;有趣的益智活動,促進腦部活化運用;並提供優質的午餐,讓長輩營養均衡。愛德高登期待提供一個全方位銀髮安親的概念,讓父母、家屬安心又開心。特別以快樂和安穩為品牌標誌的概念,英文字母U有如長輩的微笑弧線。

字體的表現採用富有層次感的粗細安排,將規矩方正的中文筆劃,以圓潤的線條呈現,使品牌顯得更加親切,完整傳達幸福舒適的精神。色彩計畫運用胭紅、鵝黃、湖綠和湛藍四種暖色系,融合彩虹的意象,分別將色彩代表的意涵-- 綻放的花朵、正面能量的陽光、具生命力的樹木、快樂的笑容,抽象的概念轉化成具象的輔助視覺元素。賦予品牌活力充沛 的視覺感受,也代表著企業希望長者們在快樂的學習環境下,有個豐富精彩的樂齡生活。

Eldergarten Co., Ltd. Is a brand new concept of taking care of the elders. Eldergarten designs a series of activities which includes Fitness, puzzles, and healthy lunch for the elders. They wants to create an omnipotent institution for those old but healthy elders whose children could not take care of them during daytime because of work.We take happiness and steadiness for the concept of visual design, especially making the elder’s smile as English alphabet “U”.

The fonts are designed as layered and thickness of stroke with the rounded line. It shows the cordial of the brand and fully conveys the spirit of happiness and comfort. In additions, the auxiliary pattern design, we transformed the concept of the abstract into the figurative image. For the warm color, it seems like image of rainbow. Therefore, we take carmine red, light yellow, lake green and azure blue. And these colors represents the meaning of blossom flower,  full of positive energy, vitality plants and happy smile.All in all, the spirit of brand shows the pretty life for the elders is the most important thing at all.

http://www.eldergarten.com.tw

天選

保養品品牌設計 /  生技類包裝設計 / 禮盒設計 / 應用設計

從肌膚保養到健康的維護。天選,給你最天然、最純粹的健康。

 

我們以沙棘作為產品的主要成分。沙棘生長在極惡劣的環境下,是具有高度經濟價值的植物,食用後容易吸收而滋補強身,漿果可直接食用。近年來,沙棘在世界各地廣受重視,被視為具發展潛力的藥用保健植物。

 

自然的成分使我們家產品有別於其他保健食品,可內服,可外用,這類果實不易取得,但我們一心只想陪伴你恢復健康。

保養品系列含有沙棘、蘆薈等多種珍貴成分,使皮膚保濕透亮、Q彈緊緻。保持肌膚的最佳性能,帶給肌膚最完善的修復。

 

For your personal daily joy and health.

 

Logo設計採用「天」字融合跳躍的意象,呈現一種健康活潑的形象。顏色採用綠色為主,呼應品牌天然的成分;以金色為輔,帶出品牌想將產品禮盒化的精緻感。

 

包裝設計依照商品不同的功效,賦予不同的元素在其中。元氣飲採用圓點元素搭配鮮豔色彩,展現生動的意象。維持消化機能產品則運用線條製造腸道之意象。保養品系列則採用多元的圓形輔助圖型來代表臉之意象以及使用產品前後臉部之變化。

 

From skincare to overall health maintenance, Natural Choice offers you the most natural and purest health solutions.We use sea buckthorn as the main ingredient in our products. Sea buckthorn thrives in extremely harsh environments and is a highly valuable plant with excellent nutritional benefits. Its berries are easily absorbed and provide nourishment and strength to the body. In recent years, sea buckthorn has gained worldwide attention and is recognized as a potential medicinal and health-promoting plant.

 

The use of natural ingredients sets our products apart from other health supplements. They can be taken internally or applied externally. These types of fruits are not easily obtained, but our sole intention is to accompany you on your journey to restore your health.Our skincare series contains a variety of precious ingredients such as sea buckthorn and aloe vera, providing moisturizing, radiant, and firming effects for the skin. They help maintain the skin’s optimal performance and provide the best repair and restoration.For your personal daily joy and health.

 

The logo design combines the Chinese character “天” with the imagery of jumping, presenting a healthy and lively image. The main color used is green, reflecting the brand’s natural ingredients, with gold as a supplementary color to convey a sense of exquisite packaging.The packaging design incorporates different elements according to the products’ various functions. For the vitality drink, it uses circular elements and vibrant colors to create a lively image. The digestive support product uses lines to represent the imagery of the intestines. The skincare series utilizes diverse circular graphics to represent the image of the face and show the changes before and after using the product.

IM

網站設計/攝影企劃/品牌文案

「IM」運動服裝品牌創始台灣,採用台灣特殊高端四針併縫技術,以人體工學機能剪裁,使布料更貼近肌膚,在穿上的那一刻,體會說不出的透氣涼爽、彈性舒適。

在攝影企劃前端,期望能將品牌個性強化,將鮮明風格帶入到機能服裝中,因此地點挑選有著色彩鮮明的運動公園。為了將服裝機能特性完整呈現,設定許多奔跑、跳耀等姿勢動作,透過用盡全力的運動場景,捕捉每個汗水淋漓的暢快瞬間。

品牌嚴選高等吸濕排汗彈性布料,獨立開版落肩設計,從0到追求極致,獻上最真誠的專研決心。網站設計上,也將運動機能服裝的特點,以放大服裝的小細節,呈現品牌設計的堅持,期盼大眾在日常運動時,忘卻一般服裝的侷限框架,只需專注每個展現自我的時刻。

「IM」堅持採用品質之上的成衣布料與特殊車縫技術,追求創新面貌的同時,一併實踐你我的Lifestyle。Taiwan IM, IM Taiwan

 

“IM” is a sportswear brand founded in Taiwan. It adopts Taiwan’s special high-end four-needle stitching technique and incorporates ergonomic functional tailoring to make the fabric fit closer to the skin. From the moment it is worn, it provides an indescribable breathable, cool, and comfortable experience.

 

In the forefront of the photography project, the goal is to enhance the brand’s personality and bring a distinct style into functional clothing. Therefore, we select vibrant sports parks with colorful surroundings as the locations. To fully showcase the functional characteristics of the clothing, various dynamic poses such as running and jumping are set up, capturing the exhilarating moments of sweat and effort in the sports scenes.

 

The brand carefully selects high-quality moisture-wicking, sweat-absorbent, and elastic fabrics, along with independent cutting and dropped shoulder designs. From zero to the pursuit of perfection, the brand presents its sincere commitment to continuous research. The website design emphasizes the characteristics of functional sportswear by zooming in on the small details of the clothing, showcasing the brand’s design philosophy. The aim is for people to forget the limitations of regular clothing during their daily workouts and focus only on each moment of self-expression.

 

“IM” insists on using high-quality fabrics and special sewing techniques, prioritizing quality while pursuing an innovative appearance, and simultaneously embodying the lifestyle of both “you” and “me.” Taiwan IM, IM Taiwan.

惠譽 Cheng Company

會計事務所品牌/品牌識別設計

 

品牌識別採用會計師的姓氏作為名稱,主要色調選用具少見的朱紅色,別於一般事務所帶給人理性的既定印象。傳達出自信與熱忱的企業精神。並以字首C為發想靈感,設計類似無限符號的球形圖案,其形體構成的方式,簡潔的曲線與層次的堆疊,於視覺上深具動態感,象徵企業在遵循法律制度下保有靈活與彈性。在顏色的搭配上,使用相同彩度的黃、藍、橘、紅之暖色調,代表會計師擁有會計、審計、稅務及企業管理顧問的專業知識與實務經驗,展現出事務所提供全方位的專業服務。

Taking accounter’s last name, alphabet C as the design elements, and the figure is just like a ball which shows the spirit of this company: Flexible. For the design, we take the flowing line to convey the power of this company. As for the font, it is designed with arc which shows the warm atmosphere of this company. And the main color, we select Chinese red , its get rid of accounting firm stereotype :reason. Furthermore, we use same color saturation, warm colors of yellow, blue, orange and red, it represent they have  expertise and practical experience in accounting, auditing, tax and business management consultants. In additions, the accounting firm provides comprehensive service.

Kaiser Coffee

榮獲behance精選 | 美國咖啡品牌設計 | 包裝設計 | 禮盒設計 | 應用設計
專為男性設計的咖啡品牌
現代叢林中,無時不刻面對挑戰,稍一鬆懈,機會轉瞬而逝。一刻都不能鬆懈的叢林戰中,一杯即溶咖啡,是你最好的選擇。
 
在巴西的亞馬遜叢林深處,瓜拿納長期被當地人當作提神飲料飲用,更有人稱其為巴西的國飲。Kaiser coffee蘊含瓜拿納成分,使精神重振,提升專注度,助您鎖定獵物,從不失手。瑪卡,秘魯能量之果。生長於安地斯山脈的極端惡劣環境中,能增進運動表現。穿梭在五光十色的都市裡,充滿危機與誘惑,你需要更充沛的能量補給。
 
準備一個杯子,倒入、攪拌、品嚐,簡單的步驟,帶給你美好的享受,一口咖啡、一口香氣、一口餘韻品嚐完,蓄勢待發迎接下一場挑戰。
 
設計方面,標準字以襯線字為基礎,與品牌名較為一致,擷取字母做相連變化,有延續的動感,展現男性魅力時刻。Logo設計以標誌、圖章感,較為經典且更具品牌認證感,在設計組成上,以獅子代表男性雄風大展,加上盾牌代表剛毅,無堅不璀。整體帶入皇室現代感,高端質感與品牌相得益彰。
 
 A Coffee Brand Designed Exclusively for Men, In the modern jungle, challenges are ever-present, and a moment’s lapse can lead to missed opportunities. In the relentless jungle warfare, a cup of instant coffee is your best choice.
 
Deep within the Amazon rainforest in Brazil, Guarana has long been used by the locals as a refreshing beverage and is even referred to as Brazil’s national drink. Kaiser Coffee contains Guarana extract, rejuvenating your spirit, enhancing focus, and helping you stay on target without missing a beat.Maca, the Peruvian energy fruit, thrives in the extreme harsh conditions of the Andes Mountains, enhancing physical performance. Navigating the vibrant and tempting urban environment, full of risks and temptations, you need a more abundant energy supply.
 
Prepare a cup,Pour, stir, savor,Simple steps, bringing you delightful enjoyment,A sip of coffee, a whiff of aroma, a lingering taste,After savoring,Prepare yourself for the next challenge.In terms of design, a serif font is used as the base for the standard text, creating consistency with the brand name. The letters are interconnected to add a dynamic flow, showcasing the charm of men.
 
The logo design adopts a badge-like style, evoking a classic and brand-certified feel. It features a lion representing male prowess and dominance, coupled with a shield symbolizing resilience and invincibility. The overall design exudes a modern royal vibe, complementing the high-end quality of the brand.

梨子咖啡館

入圍金點設計獎/MENU設計/攝影企劃

 

一直以來,梨子咖啡館給人的印象,是溫暖每一個地方的發光體,傳遞上帝的祝福、夢想的體現及充滿幸福感的食飲生活場域。全新的門市菜單設計,以溫暖、歡愉及祝福串聯整本菜單的設計意念。每一系列料理賦予一個主題,主題的名稱雖簡短四字,卻巧妙地將料理的系列特色及聖經中的祝福、上帝的話語及比喻合而為一,並以此做為設計手法的軸心,透過充滿童趣、純真的擬人化手繪風格,表現主題意涵及料理元素,甚至更多的是在清新生活風的料理圖上,讓插圖與料理之間互動,虛實之間活潑了整本菜單的視覺呈現,不同時段主題的餐飲,各自營造出舒活自在的愉快氛圍、童話般的故事情境,讓人點餐的同時不禁會心一笑,不僅對餐飲有了更多美味的想像,感受到蛋肉蔬果、新鮮食材的純粹本質,更傳遞了福音的祝福,真摯而暖心。

The impression of Pear Café is a place which brings the warmth and passes the dream , the blessing of God, and also the life of happiness.The brand new design of the menus took warmth, joy and blessing as designing concepts.There is a topic for every series of cuisine, though the topics are only 4 words, it perfectly combines the characteristics of the cuisine, the blessing and the parables in Bible and the words of God. Furthermore, it is also the core vision of the design. Through the fun and joy of childhood and pure personification of hand drawn shows the meaning of the topic and the elements of the cuisine. What’s more, it also shows the interactions of the cuisine and the illustration. This visual design of the menus, breaking the traditional way of designing and enrich the enjoyment of the vision.Different time, different stories, these special designs let the customers have a lot of imagination of tasty cuisine, and truly feeling the essence of fresh ingredients and conveying the blessing of the gospel.

TGA峰田小町X天貓電商

蔬果干/電商商品攝影/文案/頁面設計規劃案(天貓_九份市集)

 

「九份市集」是一個在天貓電商上匯聚台灣款款在地好食的指標性平台,TGA(行政院農委會的台灣農產品牌包裝計畫)與九份市集跨界合作電商平台,從TGA歷年計畫成果中數十家廠商選出六個品牌,將品牌包裝延伸到平台行銷,讓這些經量身包裝後的台灣優質農產品牌,透過上架頁面的設計呈現,能夠讓更多人看見台灣農產好食的魅力。

TGA峰田小町 x Tmall Shop

宛如剛從田園裡摘採下來,蔬果的新鮮色澤讓人彷彿品嘗到最原質的風味,來自雲霧環抱、擁有豐饒物產的台中霧峰,「峰田小町」把田野蔬果化為休閒零食,從裡到外讓吃到的人感受最自然的氣息,俏皮可愛的擬人昆蟲手繪元素,訴說品牌忠於天然食材的堅持。因此網頁整體從攝影企劃到設計編排,以清新、自然、樸實為軸心,希望傳遞的畫面讓人直接感受到鮮採般的好吃,好像從圖片就嗅到食材風味的原質美好,透過樸質的木底為基調、陽光般的光線灑落,呈現清爽如沐的視覺氣息,吸引每一個喜好蔬食又愛吃零食的嘴巴。

The “Jiu Fen Bazaar” is an Tmall store that aggregates all sorts of Taiwanese local goods. TGA (Taiwanese Agricultural Commission’s Taiwan Agricultural Products Brand Packaging Project) has set up a cross-border partnership with the Jiu Fen Bazaar to establish a cooperative e-commerce platform. Selecting amongst six brands from dozens of vendors, they have extended the brand packaging into digital marketing. Through this e-commerce platform, these tailor-made Taiwanese high-quality agricultural products have the opportunity to showcase to a greater audience the glamor of Taiwanese food.

Having been hand-picked from the green pastures, the fresh color of the fruits and vegetables brings back the ingredients most original flavor. From among the clouds and mist of the plentiful land of Wufeng in Taichung, “峰田小町” transforms the fruits and vegetables into the most casual snacks, allowing the consumer to experience nature in every bite. The cute and comical hand-drawn insects illustrations tell of the brand’s commitment to use natural ingredients. Therefore, the overall design of the webpage, from photography to design, all carry within it an approach to freshness, nature, and simplicity. We hope that it will stir the imagination to delight in the freshness of the ingredients, as if through the pictures, one could smell the flavor and taste the tastes. The visuals of rustic wood and the sun’s rays all create a refreshing visual sensation that draws in every veggie and snack lover.

https://www.tmall.com

男孩看見野玫瑰

花藝品牌 / VIS品牌識別設計 / 包裝設計

 

每一束花,都有著一種特別的涵意,代表著男孩對女孩的重視,丈夫對妻子的愛慕,孩子對父母的尊榮就像男孩初次的告白,你可以感受到一份不一樣的心意,就從「男孩看見野玫瑰」。月桂樹,其在代神話中,經常可以看到月桂葉的裝飾,作為榮譽的象徵。愛情眾水不能淹沒,大水也不能熄滅,視覺部分以月桂冠環繞著品牌名為呈現,象徵著歌頌愛情的精神。男孩看見野玫瑰,期待每一束花,傳遞的不僅是視覺上的享受,更是代表著一種深層的的祝福。每一個收到這份禮的人,所展現出的笑容,是男孩看見野玫瑰最大的喜悅!

FB / 男孩看見野玫瑰 (花束訂製)

roseparasol.tw

Every bouquet of flowers contains a special meaning. When it comes to a boy and a girl, it shows how important the girl is in the boy’s eyes; when it comes to husband and wife, it shows how wonderful is the wife in the husband’s eyes; when it comes to children and parents, it shows how honorable the parents are in the children’s eyes.In the ancient time, laurel always represented honor; therefore, the VI of Rose Parasol takes laurel crown to the design, which shows the beauty of love and also conveys the importance of love.Rose Parasol hopes that when every person receives the bouquet of flowers, he/ she could not only love the flowers but also receive the deep blessing of it. To Rose Parasol, the most joyful thing is nothing but customers’ smiles.

小日光

親子藝術空間整體品牌規劃/VI品牌識別設計

「小日光」親子藝術空間,品牌設計概念來自於,「窗」象徵每一個孩子都像是透明潔淨的窗,「光」引導及希望,光透進窗戶帶來期盼並引導成長,「房」加入屋頂的意象,代表溫馨明亮的空間,品牌為三者圖像構成,重要且缺一不可。

logo設計理念,面對面的微笑象徵親子,透過光的引導, 在這間溫馨的處所裡開心成長。而字形設計為活潑的筆畫架構,在「日」字加入窗的意象,並在中英文字都帶入光點的感覺,整體視覺活潑親切,注重主體比例避免複雜,提升專業質感。色彩規劃上以明亮的黃色象徵溫暖的光, 結合粉與藍,帶出品牌乾淨、明亮的感覺,以輔助色鈷藍為底時,加強凸顯主色。

“The Sunny House” is an art space design for parents and their children. This is the core concept of the brand. The visual element of “Window” symbolizes how every child is pure like a transparent window. The visual element of “Light” represents hope, just as light from the window brings hope for the future. Lastly, the element of “House”, in combination with roof as a visual element, represent the warmth and brightness in every space. The brand is built upon these three visual elements, each equally important and indispensable.

In the logo design concept, the face-to-face smiles symbolizes how parents and their children can, through guidance of light, grow together joyfully in this warm place.

The font is designed with lively strokes. The motif of windows is added to the Chinese letter “日”, bringing forth a sense of light and warmth. The overall visual pays attention to the proportion of the elements to avoid complexity and enhance the sense of professionalism.

In terms of color scheme, the bright yellow symbolizes the warm light, combined with pink and blue, bringing out the brand’s clean and bright feeling. The auxiliary colors of cobalt blue are used as the base, enhancing the main color scheme.

沃茲音樂藝術

音樂教室品牌 / VIS品牌識別設計

 

Words Music and Art

對於想要學習音樂的人來說,或許這是一件困難的事,但只要願意付出努力,做一件很想做的事情,相信所有可能性,音樂沒有距離、沒有門檻,每個來到沃兹的人,都能發掘和創造自己的價值,在學習的道路上,與老師、同學共同「分享」點點滴滴的心得,因為「分享」,使心與人的心更加貼近,感受神賜予的愛與祝福。

因此,沃兹採用聖經「五餅二魚」的故事作為品牌核心,在logo與輔助元素的設計上,以簡單的幾何線條, 繪製象徵分享與包容的圓餅、自由意志的魚、神源源不絕的愛和充滿希望的光。完整傳達品牌的理念。並選用清新風格的中文字體,與粗細融洽的英文字型,展現出專業與藝術的氣息。

For some who want to learn music, it may often prove to be a difficult task. However, as long as we are willing to do the hard work and believe in all the possibilities, then music has no distance and no threshold. Anyone coming to Words will be able to explore and create their own value. On the road to learning, there will be teachers and students who will share every moment, because it is through sharing that the hearts of people come closer to each other and we experience the love of God through His blessing.

Therefore, Words uses the biblical story of “Five Loaves and Two Fish” as the core value of the brand. Furthermore, simplistic geometric lines are used in the design of the logo and auxiliary designs to convey the brand’s core concept. These include the drawing of a round dough which represents sharing and acceptance, a fish to represent free unhindered thinking, God’s never-ending love, and the light of hope.Moreover, the combination of Chinese fonts with English fonts creates an atmosphere of professionalism and artistry.

WANG PROJECT

品牌logo設計 / 包裝整體企劃設計 / 高分子去污慕斯( 外銷加拿大 )

這是一款去污力強的慕斯,Logo設計以黑體呈現穩重與專業感營造品牌形象,減少筆畫的設計傳達品牌除去污漬的核心價值。識別配色以紅色為主,無彩色做輔助色,柔和化大面積紅色產生的視覺衝擊,讓視覺更乾淨,達到視覺平衡。

包裝設計以清潔性為主,將清潔的過程轉換成色票,從重色慢慢變成淺色,象徵品牌的去污力強,搭配引號加強品牌的特殊性,讓整體視覺跳脫傳統包裝。內文產品特色加上簡單icon為使消費者更易閱讀,使用方法將阿拉伯數字改家圓點,讓整體視覺更加簡潔乾淨。

This is a cleaner foam in the form of mousse. The logo design uses solid Hei Ti font to bring out the brand’s sense of professionalism, while reducing strokes in the font to convey the brand’s core value of removing stains.

The color scheme uses red as its focus with achromatic color as auxiliary to balance out the red color, thus creating a cleaner look and visual balance.

The packaging design focuses on the concept of cleanliness, especially conveying the process of cleansing through its color design. The color design has an intentional gradient effect from dark to light colors, highlighting the strength of the detergent. Thus, to achieve the goal of thinking outside the box, the packaging design uses Chinese quotation marks to further strengthen the brand’s uniqueness.

The product instructions are labelled with icons and Arabic numbers to make the instructions visually simple and clean.

TGA野菽家X天貓電商

/穀物能量棒/電商商品攝影/文案/頁面設計規劃案(天貓_九份市集)

湛藍的天空下,放眼望去擁有阡陌遼闊的田園,這裡是台灣盛產穀糧的故鄉,也是「野菽家」的起源地。嚴選台灣在地風味水果,優質燕麥片、產地糙米、台灣紅薏仁等,低溫烘烤的果干,鎖住了新鮮水果的濃郁果香及果肉口感,專業的穀物加工技術,更完整保留了健康穀物的營養精華。

TGA“Grain Plus” x Tmall Store

Under the clear blue sky, look pass the vast fields, and you will find the birthplace of grain production in Taiwan’s and the origin of “Grain Plus”. It begins by picking from the most local fruits, high-quality oatmeal, native brown rice, and Taiwan’s red barley and then drying at low-temperatures to lock the fresh fruit’s rich aroma and taste. The professional grain processing technology retains the grain’s integrity and nutritional essence.

 

我們希望在整體畫面及氣氛攝影圖的呈現上著重大地、陽光、穀物特寫、台灣寶島熱帶水果等元素,並且解構能量棒所具備的營養特質,傳遞出新鮮健康且活力充沛的視覺氛圍。

We hope that visually through photography and imagery to capture the elements of the landscape of island of Taiwan, its sunlight, grains and tropical fruits. Furthermore, to show the nutritional values behind ever energy bar, delivering into every bite a sense of freshness, health and energy.

 

讓消費者感受到每一支能量穀棒,擁有豐富的營養,吸取大地與陽光自然豐沛的能量,並且透過一日之中不同時間點、生活情境的能量需求,更貼近目標客群,喚起人們覺得好吃又營養健康的良食口慾。

Thus, allowing the consumer to feel the rich nutrition of every energy grain bar, feeling how each bar absorbed the energy of the earth and sunlight. That throughout the day, at different times and life situations, it can meet the needs of the people and evoke in them the desire for food that is not only delicious but healthy.

 

https://www.tmall.com

完美國際

保健食品禮盒包裝設計

現代人隨著保健營養意識的提升,日常生活對保健品的需求也逐漸增加。在琳瑯滿目的保健產品中,益生菌和複合膳食纖維保健品因維持腸道順暢、維持菌種平衡等發揮有益的作用,進而改善人體的菌種、調整體質、增強免疫系統等,廣受消費大眾的喜愛;因此在設計過程中,將保健品的各別產品特色、營養特性呈現出來,成為我們首要發展條件。

兩系列包裝設計,以分子結構和圓點的外型延伸發展,運用色彩漸變的表現手法,帶出人體食用保健品後,逐漸轉換、吸收養分所需的過程。不同的大小色塊,也象徵營養分子在腸道蠕動的意象,增添包裝視覺上的活潑且流動的感受。

色彩規劃,「億生菌」以藍色系為主,因產品其中添加葡萄調味粉,整體粉末呈現藍紫色色調,而「養生樂」則以綠色系發展,因保健食品特性與顏色相近,粉包沖泡出來為淡綠色,故在包裝上也想給人天然、自然的色彩感受,兩者皆搭配四色與1特別色印刷。

在後加工部份,將產品名打凸、其他圖案以燙珍珠膜的方式呈現,增加包裝的高級感,其中「Fibgreen複合膳食纖維」特別添加金屬粉末,凸顯與「Biyotix益生菌」包裝獨特不同之處;從視覺上來說,相同的設計手法使兩包裝維持同一系列的風格,且提升保健品能帶給人們純粹、安心的食用感受。

With an increase in awareness of health and nutrition comes greater demand for health products in daily life.Among the vast array of health products, probiotics and dietary fiber complex play an important role in maintaining the gastrointestinal tracts and bacterial balance, thereby restoring the human body’s natural balance of gut bacteria, improving physical wellness, and strengthening the immune system. Thus, the design process revolves around highlighting the key characteristics of each product, bringing out their unique nutritional value.

The two packaging design series utilize the dots of the molecular structure as the main concept design. The gradient color scheme represents the process of absorption and transformation occurring inside the human body as a result of the health supplements. Different sizes of color blocks symbolize the nutrient molecules moving inside the gastrointestinal track, giving the package design a more energetic and lively personality.

In terms of the color design, “Biyotix Probiotics” is built on a blue color scheme since the product contain grape flavoring, which is of a blue-violet hue. On the other hand, the “Fibgreen Dietary Fiber Complex” is based on a green color scheme, representing both the light-green color of the powder and the natural and organic aspect of the product. Both packaging use CYMK and one special color in the printing process.

In post-processing, the product name is embossed while the other graphics are heat-stamped using pearl film, giving the packaging a high-end feel. The “Fibgreen Dietary Fiber Complex” package has added metal highlights to distinguish it from “Biyotix Probiotic”, yet visually, the similar design techniques connect the two into the same series style. Overall, the design aims to convey a sense of purity and a peace of mind.

iCookie 私房手作

牛軋糖禮盒 / 鳳梨酥禮盒 / 包裝整體企劃設計 / 品牌故事撰寫

 

iCookie 私房手作

純真自然,是iCookie私房手作的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。在牛軋糖包裝設計上,以牛軋糖各類核果為元素,表現出清新及精緻之感;水彩手繪感的畫風,融入層層的核果,環繞如花圈一般,象徵幸福洋溢、溫馨與祝福時刻的到來。底稿採用靜白的質感,搭配高級紙質,呈現一種純粹的美感及細緻度,側邊亦加入巧思,設計出不同口味的精巧手繪插圖,讓畫面裡充滿驚奇的感受。紙袋則以送禮 (發送祝福)的概念來發想,不僅隱約透露著送禮的內容,更是賦予了紙袋的深層意義,各種核果恰似送禮者對收禮者各樣的祝福,使人收到這份禮時,能深深感受到送禮者精心挑選的用心!

iCookie長磚土鳳梨酥,內餡特別選用酸味明顯的品種--台農2號,其果肉纖維較粗的特性,讓金黃酥香的外皮下,更札實彈牙,豐富的層次口感交疊於口中,濃郁奶香撲鼻而上。

我們希望透過細部溫潤的手繪,結合樸質的字體,傳達產品純真自然的概念。色彩漸層的呈現方式,細膩描繪果皮紋路與果肉的橫切面,並搭配局部燙金,點綴鳳梨原有的意象,襯托品牌專屬的品味與質感。

精心的巧思設計,傳遞品牌對於細節的堅持,為伴手禮增添識別度,賦予台灣土產代表──鳳梨酥,最充滿人情味、溫暖真實的感受,延續懷舊的傳統古早味。

Pure and nature are the two features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes.The package design takes several drupes as the elements to show its delicate, pure and fresh. As for the drawing style, we use watercolor painting to paint those drupes as a wreath which shows happiness and warmth of the gift. Furthermore, we chose color white to show image of pure.For the paper bag, we want to convey the meaning of giving a gift which also symbolize giving blesses. Several drupes are just like every kind of blessings, when receiving this gift, the person could truly feel the warmth of the giver.

iCookie brick-shaped pineapple cake contains a particularly selected sour filling: Tainung No. 2. The choice of thicker pulp fiber creates rich layers of taste for every bite underneath the golden crust of the cake, releasing a think milky aroma.

We hope to convey the concept of purity and nature through the combination of detailed and gentle hand-drawings and simplistic fonts. The use of gradient colors depicts the texture of the fruit peel and the cross-section view of the core. The gold tooling embellishes the image of the pineapple and brings out the brand’s exclusive taste and value.

The meticulous design conveys the brand’s persistence in the details and adds uniqueness to the souvenir. These designs grant Taiwan’s most representative cuisine, the pineapple cake, with the most rich, warm and authentic experience, and passing down the legacy of such authentic traditional flavor.

http://www.icookie.com.tw

獨一天然果醋

榮獲金點設計獎 / 天然果醋 / 外銷澳洲 / 包裝設計

 

品牌識別 Brand Recognition

取自品牌第一個字-獨,以書法字體手法,呈現出自信、獨特的風格,同時也述說果醋製造來源地為台灣本土,勳章代表品牌擁有最高品質的認證,紅彩帶象徵果醋界中至高的榮耀。

From a calligraphy standpoint, the first word of the brand is “Unique”, which indicates self-confidence, a unique style, and references the place of origin of the vinegar fruit to Taiwan. The medal symbolizes that the brand has the highest quality certification while the red ribbon symbolizes the highest honor in the vinegar industry.

 

包裝設計 Package Design

  • 沉穩的黑色,作為包裝的底色,傳達老品牌堅守古法釀造的精神
  • The calm black color as the background of the packaging conveys the brands commitment to safeguard the ancient traditions of brewing.
  • 金色的甕瓶使用質感金色,顯現出果醋陳釀的獨特珍貴。
  • The gold urn uses an artistic gold to display the unique worth and value of the aging fruit vinegar.
  • 清楚標示陳年甕裡內含百分之百的天然原料,與是否添加糖。
  • The clear mark on the vintage urn indicates 100% use of organic and natural ingredients without any addition of sugar.
  • 此一配色是根據果醋所使用的水果外觀色彩,也標示酸度與容量
  • The complementing colors used are based on the colors of different fruits used in fruit vinegar and indicate the product acidity and volume capacity

 

Siwu Vinegar

Medicinal – Care for Women

設計概念 Concept of Design

主視覺依循古法釀造的甕,將果醋的食材,手繪的方式解構成不同視角,彰顯果醋的口味與特色。甕旁有真實食材本身的樣貌,新鮮、品質有保證,讓人彷彿親身走入產地,聞嚐其微微息來的自然醋香,越陳越醇厚美好。

The main visual appeal follow the ancient traditional method of urn brewing to display the vinegar ingredients in a different perspective using hand-drawn illustration. The images of the ingredients near the urn indicate the freshness and quality assurance, giving the submerging the viewer into the actual place of origin, almost giving off the aroma of the natural vinegar.

茗昌

文具品牌識別設計/包裝整體企劃設計

 

茗昌企業有限公司,30年的老字號企業,從一開始的家庭代工廠起步,胼手胝足,如今坐擁資料夾量販市場的龍頭品牌,然而如何更鮮明自己的品牌形象一直是公司近幾年著重的目標。全新識別標誌保留舊有Logo之精神意涵,選用切工精美之鑽石為主體意象,鑽石具有高硬度、高傳導、高穩定性及高保值的特性,如同企業具有高韌性、高影響力、高穩定及高價值的精神內涵。特將名稱字首M字藏於鑽石中,象徵文具用品的認證標章,也意表「立基過去、放眼未來」的殷殷期盼。「開發專屬你的資料夾,打造你的專屬生活」,整體系列包裝配色繽紛大膽,並融入大量符號象徵元素,有別於以往市售文具常見的編排模式,別具新意。

Myin Cheng is a 30 years old brand for the stationery. From domestic OEM to the first brand among the market, Myin Cheng unceasingly thinking about how to vividly show its brand image. For the brand new logo design, it remains the spirit of the old one, taking the image of diamond as an element which symbolizes radiant gloss, solid nature and also high value just like the core spirit of Myin Cheng. The design take “M” into the diamond, which symbolize that the corporation based on the past and look to the future.“Make your folder, create your life”. All the package designs use bright colors and combine lots of symbolic elements which is different from other stationery brand and give Myin Cheng a modern and creative conception.

行政法寶

裝幀設計

2015行政法寶秋冬版,將沉重的法條規範,以清新的視覺包裝,卸下原本嚴肅無趣的既有印象。書面設計以秋冬色調貫穿整體視覺,底色以冬天的藍白為主,並有象徵生命的植物由地而出,如同原本枯燥的法條,因著行政法寶的出現,活了!熱銷於各大書店。

On seeing the contact of traditional law book is dreary, the writer decides to break the rules, and makes the articles more active and interesting. Easy to remember articles is the main purpose of this book. On contrast to tradition law books, this book from the cover using some cute characters to make the book more active. Students are just like those little animals, enjoying the teacher elephant’s teaching, jumping up and down on the sofa to show their joy on reading the book. No More Boring!

春聯

Spring couplet春聯設計 | 燙箔印刷加工

 

迎接新祝福
DESIGN BLESSING NEW YEAR
蘊含聖經經文的祝福
陪伴你恩典滿溢的一整年

 

ushers in the new blessing

DESIGN BLESSING NEW YEAR

Contains the blessings of Bible verses

Accompanied by a full year of grace

 

新春聯
卸除舊的,點換新的
寄寓了對生活的期盼
更讓嶄新的一年 迎接美好
願這圓圓滿滿的恩福與喜樂
為初春增添暖意
為新春的生活空間 佈滿祝福

使用紙材|日本元素紙
印刷方式|單色 pantone873U、燙紅箔
The new spring couplet

Dismantling the old and bringing in the new

Hosting the new hope of life

Allowing this year to welcoming in wonder

May this absolute blessing and joy

Add warmth to this early spring

And saturate with blessing every part of this life in

Paper Type | NT Rasha Paper

Printing Method | Monochrome Pantone873U, Hot red foil stamping

INTAI鐿鈦科技

型錄設計

兩個小孩

愛好好聽兒童專輯視覺設計 | 活動海報視覺設計 |  裝幀設計 | 音樂專輯企劃

 

彩虹愛家生命教育協會創立於1997年,長久以來致力於兒童生命教育事工,透過多元藝術創作、思考體驗、關懷陪伴,進入全台灣的小學、社區、家庭等,希望建立正向力量的生命信念,幫助父母親陪伴孩子在正確的生命認同和文化價值中成長。近年來推出親子療癒音樂,希望藉由音樂的能量,創造出更多親子陪伴互動的美好時光。

第二張親子療癒系列的專輯主題「兩個小孩」將過去陪伴華人兒童成長、朗朗上口的童謠,斥資台美跨國製作,10首創作歌曲並且將歌詞延伸故事性。特別是透過歌詞中唱著很奇怪的「兩隻老虎」這首童謠,延伸出「兩個小孩」主打歌,希望傳遞出每個孩子即使個別不一樣,卻擁有各自美好的特質,一點也不奇怪。

整張專輯的主視覺設計,以俏皮可愛充滿童趣的手繪風格,結合鮮豔對比度強烈卻不混雜的色彩應用,並且細膩詮釋專輯主題歌曲內描述的意象,透過大面畫布的形式,無論是比較酷的小孩、內向害羞的、活潑外放的、愛運動又或愛畫畫的,透過如草地盛會般的熱鬧場景,逐一生動繪製出不同個性、不同行為表現、不同特質的孩子們。此外更設計了一張桌遊海報,繪畫出各關卡的場景,編排出視覺的活潑和趣味性,更增加寓教於樂的價值,讓父母可以陪同孩子一邊聽歌曲,一邊享受互動同樂的親子時光。

 

Two Kids

Founded in 1997, Rainbow Family Life Education Association has long been committed to the education of a children’s life. Through the use of multiple forms of creative art, experiential learning, care and companionship, they have brought a new positive lifestyle and faith into primary schools, communities, and families all across Taiwan in the hope of educating parents to help their children grow with a healthy identity and positive cultural values.

In recent years, the introduction of family-oriented healing music has help to create a new space for parent-child interaction through the energy of music.

The second album of this series, a joint-project between the US and Taiwan agencies, is called “Two Kids”. It combines childhood rhymes and catchy tunes bringing life and a story behind each of the 10 tracks.

In particular, the lyrics will be accompanied by the odd childhood tune of “Two Tigers” to become the cover song of the “Two Kids” album. Using such odd combination, the hope is to convey that though each child is different, those differences are in fact their unique and attractive qualities, nothing to be ashamed of.

The main visual design of the whole album is designed with playful and cute hand-drawn illustrations combined with bright contrasting colors to convey the core value of the album in a large canvas drawing style. Whether it is the popular kid, the shy introvert, the lively extrovert, the kid who likes sports, or the one who loves painting, each kid with their different personalities, expressions and qualities are all vividly drawn into the backdrop of a festival in the prairie.

In addition, a board game style poster has been designed, illustrated with the scenery of every stage of the song in order to create an intriguing and lively visual, increasing the overall fun and education value. In this manner, the parents can also accompany their children, interacting with them as they sing along the music.

兩個小孩

愛好好聽兒童專輯視覺設計 | 活動海報視覺設計 |  裝幀設計 | 音樂專輯企劃

 

彩虹愛家生命教育協會創立於1997年,長久以來致力於兒童生命教育事工,透過多元藝術創作、思考體驗、關懷陪伴,進入全台灣的小學、社區、家庭等,希望建立正向力量的生命信念,幫助父母親陪伴孩子在正確的生命認同和文化價值中成長。近年來推出親子療癒音樂,希望藉由音樂的能量,創造出更多親子陪伴互動的美好時光。

第二張親子療癒系列的專輯主題「兩個小孩」將過去陪伴華人兒童成長、朗朗上口的童謠,斥資台美跨國製作,10首創作歌曲並且將歌詞延伸故事性。特別是透過歌詞中唱著很奇怪的「兩隻老虎」這首童謠,延伸出「兩個小孩」主打歌,希望傳遞出每個孩子即使個別不一樣,卻擁有各自美好的特質,一點也不奇怪。

整張專輯的主視覺設計,以俏皮可愛充滿童趣的手繪風格,結合鮮豔對比度強烈卻不混雜的色彩應用,並且細膩詮釋專輯主題歌曲內描述的意象,透過大面畫布的形式,無論是比較酷的小孩、內向害羞的、活潑外放的、愛運動又或愛畫畫的,透過如草地盛會般的熱鬧場景,逐一生動繪製出不同個性、不同行為表現、不同特質的孩子們。此外更設計了一張桌遊海報,繪畫出各關卡的場景,編排出視覺的活潑和趣味性,更增加寓教於樂的價值,讓父母可以陪同孩子一邊聽歌曲,一邊享受互動同樂的親子時光。

 

Two Kids

Founded in 1997, Rainbow Family Life Education Association has long been committed to the education of a children’s life. Through the use of multiple forms of creative art, experiential learning, care and companionship, they have brought a new positive lifestyle and faith into primary schools, communities, and families all across Taiwan in the hope of educating parents to help their children grow with a healthy identity and positive cultural values.

In recent years, the introduction of family-oriented healing music has help to create a new space for parent-child interaction through the energy of music.

The second album of this series, a joint-project between the US and Taiwan agencies, is called “Two Kids”. It combines childhood rhymes and catchy tunes bringing life and a story behind each of the 10 tracks.

In particular, the lyrics will be accompanied by the odd childhood tune of “Two Tigers” to become the cover song of the “Two Kids” album. Using such odd combination, the hope is to convey that though each child is different, those differences are in fact their unique and attractive qualities, nothing to be ashamed of.

The main visual design of the whole album is designed with playful and cute hand-drawn illustrations combined with bright contrasting colors to convey the core value of the album in a large canvas drawing style. Whether it is the popular kid, the shy introvert, the lively extrovert, the kid who likes sports, or the one who loves painting, each kid with their different personalities, expressions and qualities are all vividly drawn into the backdrop of a festival in the prairie.

In addition, a board game style poster has been designed, illustrated with the scenery of every stage of the song in order to create an intriguing and lively visual, increasing the overall fun and education value. In this manner, the parents can also accompany their children, interacting with them as they sing along the music.

INTAI鐿鈦科技

型錄設計

春聯

Spring couplet春聯設計 | 燙箔印刷加工

 

迎接新祝福
DESIGN BLESSING NEW YEAR
蘊含聖經經文的祝福
陪伴你恩典滿溢的一整年

 

ushers in the new blessing

DESIGN BLESSING NEW YEAR

Contains the blessings of Bible verses

Accompanied by a full year of grace

 

新春聯
卸除舊的,點換新的
寄寓了對生活的期盼
更讓嶄新的一年 迎接美好
願這圓圓滿滿的恩福與喜樂
為初春增添暖意
為新春的生活空間 佈滿祝福

使用紙材|日本元素紙
印刷方式|單色 pantone873U、燙紅箔
The new spring couplet

Dismantling the old and bringing in the new

Hosting the new hope of life

Allowing this year to welcoming in wonder

May this absolute blessing and joy

Add warmth to this early spring

And saturate with blessing every part of this life in

Paper Type | NT Rasha Paper

Printing Method | Monochrome Pantone873U, Hot red foil stamping

行政法寶

裝幀設計

2015行政法寶秋冬版,將沉重的法條規範,以清新的視覺包裝,卸下原本嚴肅無趣的既有印象。書面設計以秋冬色調貫穿整體視覺,底色以冬天的藍白為主,並有象徵生命的植物由地而出,如同原本枯燥的法條,因著行政法寶的出現,活了!熱銷於各大書店。

On seeing the contact of traditional law book is dreary, the writer decides to break the rules, and makes the articles more active and interesting. Easy to remember articles is the main purpose of this book. On contrast to tradition law books, this book from the cover using some cute characters to make the book more active. Students are just like those little animals, enjoying the teacher elephant’s teaching, jumping up and down on the sofa to show their joy on reading the book. No More Boring!

茗昌

文具品牌識別設計/包裝整體企劃設計

 

茗昌企業有限公司,30年的老字號企業,從一開始的家庭代工廠起步,胼手胝足,如今坐擁資料夾量販市場的龍頭品牌,然而如何更鮮明自己的品牌形象一直是公司近幾年著重的目標。全新識別標誌保留舊有Logo之精神意涵,選用切工精美之鑽石為主體意象,鑽石具有高硬度、高傳導、高穩定性及高保值的特性,如同企業具有高韌性、高影響力、高穩定及高價值的精神內涵。特將名稱字首M字藏於鑽石中,象徵文具用品的認證標章,也意表「立基過去、放眼未來」的殷殷期盼。「開發專屬你的資料夾,打造你的專屬生活」,整體系列包裝配色繽紛大膽,並融入大量符號象徵元素,有別於以往市售文具常見的編排模式,別具新意。

Myin Cheng is a 30 years old brand for the stationery. From domestic OEM to the first brand among the market, Myin Cheng unceasingly thinking about how to vividly show its brand image. For the brand new logo design, it remains the spirit of the old one, taking the image of diamond as an element which symbolizes radiant gloss, solid nature and also high value just like the core spirit of Myin Cheng. The design take “M” into the diamond, which symbolize that the corporation based on the past and look to the future.“Make your folder, create your life”. All the package designs use bright colors and combine lots of symbolic elements which is different from other stationery brand and give Myin Cheng a modern and creative conception.

獨一天然果醋

榮獲金點設計獎 / 天然果醋 / 外銷澳洲 / 包裝設計

 

品牌識別 Brand Recognition

取自品牌第一個字-獨,以書法字體手法,呈現出自信、獨特的風格,同時也述說果醋製造來源地為台灣本土,勳章代表品牌擁有最高品質的認證,紅彩帶象徵果醋界中至高的榮耀。

From a calligraphy standpoint, the first word of the brand is “Unique”, which indicates self-confidence, a unique style, and references the place of origin of the vinegar fruit to Taiwan. The medal symbolizes that the brand has the highest quality certification while the red ribbon symbolizes the highest honor in the vinegar industry.

 

包裝設計 Package Design

  • 沉穩的黑色,作為包裝的底色,傳達老品牌堅守古法釀造的精神
  • The calm black color as the background of the packaging conveys the brands commitment to safeguard the ancient traditions of brewing.
  • 金色的甕瓶使用質感金色,顯現出果醋陳釀的獨特珍貴。
  • The gold urn uses an artistic gold to display the unique worth and value of the aging fruit vinegar.
  • 清楚標示陳年甕裡內含百分之百的天然原料,與是否添加糖。
  • The clear mark on the vintage urn indicates 100% use of organic and natural ingredients without any addition of sugar.
  • 此一配色是根據果醋所使用的水果外觀色彩,也標示酸度與容量
  • The complementing colors used are based on the colors of different fruits used in fruit vinegar and indicate the product acidity and volume capacity

 

Siwu Vinegar

Medicinal – Care for Women

設計概念 Concept of Design

主視覺依循古法釀造的甕,將果醋的食材,手繪的方式解構成不同視角,彰顯果醋的口味與特色。甕旁有真實食材本身的樣貌,新鮮、品質有保證,讓人彷彿親身走入產地,聞嚐其微微息來的自然醋香,越陳越醇厚美好。

The main visual appeal follow the ancient traditional method of urn brewing to display the vinegar ingredients in a different perspective using hand-drawn illustration. The images of the ingredients near the urn indicate the freshness and quality assurance, giving the submerging the viewer into the actual place of origin, almost giving off the aroma of the natural vinegar.

iCookie 私房手作

牛軋糖禮盒 / 鳳梨酥禮盒 / 包裝整體企劃設計 / 品牌故事撰寫

 

iCookie 私房手作

純真自然,是iCookie私房手作的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。在牛軋糖包裝設計上,以牛軋糖各類核果為元素,表現出清新及精緻之感;水彩手繪感的畫風,融入層層的核果,環繞如花圈一般,象徵幸福洋溢、溫馨與祝福時刻的到來。底稿採用靜白的質感,搭配高級紙質,呈現一種純粹的美感及細緻度,側邊亦加入巧思,設計出不同口味的精巧手繪插圖,讓畫面裡充滿驚奇的感受。紙袋則以送禮 (發送祝福)的概念來發想,不僅隱約透露著送禮的內容,更是賦予了紙袋的深層意義,各種核果恰似送禮者對收禮者各樣的祝福,使人收到這份禮時,能深深感受到送禮者精心挑選的用心!

iCookie長磚土鳳梨酥,內餡特別選用酸味明顯的品種--台農2號,其果肉纖維較粗的特性,讓金黃酥香的外皮下,更札實彈牙,豐富的層次口感交疊於口中,濃郁奶香撲鼻而上。

我們希望透過細部溫潤的手繪,結合樸質的字體,傳達產品純真自然的概念。色彩漸層的呈現方式,細膩描繪果皮紋路與果肉的橫切面,並搭配局部燙金,點綴鳳梨原有的意象,襯托品牌專屬的品味與質感。

精心的巧思設計,傳遞品牌對於細節的堅持,為伴手禮增添識別度,賦予台灣土產代表──鳳梨酥,最充滿人情味、溫暖真實的感受,延續懷舊的傳統古早味。

Pure and nature are the two features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes.The package design takes several drupes as the elements to show its delicate, pure and fresh. As for the drawing style, we use watercolor painting to paint those drupes as a wreath which shows happiness and warmth of the gift. Furthermore, we chose color white to show image of pure.For the paper bag, we want to convey the meaning of giving a gift which also symbolize giving blesses. Several drupes are just like every kind of blessings, when receiving this gift, the person could truly feel the warmth of the giver.

iCookie brick-shaped pineapple cake contains a particularly selected sour filling: Tainung No. 2. The choice of thicker pulp fiber creates rich layers of taste for every bite underneath the golden crust of the cake, releasing a think milky aroma.

We hope to convey the concept of purity and nature through the combination of detailed and gentle hand-drawings and simplistic fonts. The use of gradient colors depicts the texture of the fruit peel and the cross-section view of the core. The gold tooling embellishes the image of the pineapple and brings out the brand’s exclusive taste and value.

The meticulous design conveys the brand’s persistence in the details and adds uniqueness to the souvenir. These designs grant Taiwan’s most representative cuisine, the pineapple cake, with the most rich, warm and authentic experience, and passing down the legacy of such authentic traditional flavor.

http://www.icookie.com.tw

完美國際

保健食品禮盒包裝設計

現代人隨著保健營養意識的提升,日常生活對保健品的需求也逐漸增加。在琳瑯滿目的保健產品中,益生菌和複合膳食纖維保健品因維持腸道順暢、維持菌種平衡等發揮有益的作用,進而改善人體的菌種、調整體質、增強免疫系統等,廣受消費大眾的喜愛;因此在設計過程中,將保健品的各別產品特色、營養特性呈現出來,成為我們首要發展條件。

兩系列包裝設計,以分子結構和圓點的外型延伸發展,運用色彩漸變的表現手法,帶出人體食用保健品後,逐漸轉換、吸收養分所需的過程。不同的大小色塊,也象徵營養分子在腸道蠕動的意象,增添包裝視覺上的活潑且流動的感受。

色彩規劃,「億生菌」以藍色系為主,因產品其中添加葡萄調味粉,整體粉末呈現藍紫色色調,而「養生樂」則以綠色系發展,因保健食品特性與顏色相近,粉包沖泡出來為淡綠色,故在包裝上也想給人天然、自然的色彩感受,兩者皆搭配四色與1特別色印刷。

在後加工部份,將產品名打凸、其他圖案以燙珍珠膜的方式呈現,增加包裝的高級感,其中「Fibgreen複合膳食纖維」特別添加金屬粉末,凸顯與「Biyotix益生菌」包裝獨特不同之處;從視覺上來說,相同的設計手法使兩包裝維持同一系列的風格,且提升保健品能帶給人們純粹、安心的食用感受。

With an increase in awareness of health and nutrition comes greater demand for health products in daily life.Among the vast array of health products, probiotics and dietary fiber complex play an important role in maintaining the gastrointestinal tracts and bacterial balance, thereby restoring the human body’s natural balance of gut bacteria, improving physical wellness, and strengthening the immune system. Thus, the design process revolves around highlighting the key characteristics of each product, bringing out their unique nutritional value.

The two packaging design series utilize the dots of the molecular structure as the main concept design. The gradient color scheme represents the process of absorption and transformation occurring inside the human body as a result of the health supplements. Different sizes of color blocks symbolize the nutrient molecules moving inside the gastrointestinal track, giving the package design a more energetic and lively personality.

In terms of the color design, “Biyotix Probiotics” is built on a blue color scheme since the product contain grape flavoring, which is of a blue-violet hue. On the other hand, the “Fibgreen Dietary Fiber Complex” is based on a green color scheme, representing both the light-green color of the powder and the natural and organic aspect of the product. Both packaging use CYMK and one special color in the printing process.

In post-processing, the product name is embossed while the other graphics are heat-stamped using pearl film, giving the packaging a high-end feel. The “Fibgreen Dietary Fiber Complex” package has added metal highlights to distinguish it from “Biyotix Probiotic”, yet visually, the similar design techniques connect the two into the same series style. Overall, the design aims to convey a sense of purity and a peace of mind.

TGA野菽家X天貓電商

/穀物能量棒/電商商品攝影/文案/頁面設計規劃案(天貓_九份市集)

湛藍的天空下,放眼望去擁有阡陌遼闊的田園,這裡是台灣盛產穀糧的故鄉,也是「野菽家」的起源地。嚴選台灣在地風味水果,優質燕麥片、產地糙米、台灣紅薏仁等,低溫烘烤的果干,鎖住了新鮮水果的濃郁果香及果肉口感,專業的穀物加工技術,更完整保留了健康穀物的營養精華。

TGA“Grain Plus” x Tmall Store

Under the clear blue sky, look pass the vast fields, and you will find the birthplace of grain production in Taiwan’s and the origin of “Grain Plus”. It begins by picking from the most local fruits, high-quality oatmeal, native brown rice, and Taiwan’s red barley and then drying at low-temperatures to lock the fresh fruit’s rich aroma and taste. The professional grain processing technology retains the grain’s integrity and nutritional essence.

 

我們希望在整體畫面及氣氛攝影圖的呈現上著重大地、陽光、穀物特寫、台灣寶島熱帶水果等元素,並且解構能量棒所具備的營養特質,傳遞出新鮮健康且活力充沛的視覺氛圍。

We hope that visually through photography and imagery to capture the elements of the landscape of island of Taiwan, its sunlight, grains and tropical fruits. Furthermore, to show the nutritional values behind ever energy bar, delivering into every bite a sense of freshness, health and energy.

 

讓消費者感受到每一支能量穀棒,擁有豐富的營養,吸取大地與陽光自然豐沛的能量,並且透過一日之中不同時間點、生活情境的能量需求,更貼近目標客群,喚起人們覺得好吃又營養健康的良食口慾。

Thus, allowing the consumer to feel the rich nutrition of every energy grain bar, feeling how each bar absorbed the energy of the earth and sunlight. That throughout the day, at different times and life situations, it can meet the needs of the people and evoke in them the desire for food that is not only delicious but healthy.

 

https://www.tmall.com

WANG PROJECT

品牌logo設計 / 包裝整體企劃設計 / 高分子去污慕斯( 外銷加拿大 )

這是一款去污力強的慕斯,Logo設計以黑體呈現穩重與專業感營造品牌形象,減少筆畫的設計傳達品牌除去污漬的核心價值。識別配色以紅色為主,無彩色做輔助色,柔和化大面積紅色產生的視覺衝擊,讓視覺更乾淨,達到視覺平衡。

包裝設計以清潔性為主,將清潔的過程轉換成色票,從重色慢慢變成淺色,象徵品牌的去污力強,搭配引號加強品牌的特殊性,讓整體視覺跳脫傳統包裝。內文產品特色加上簡單icon為使消費者更易閱讀,使用方法將阿拉伯數字改家圓點,讓整體視覺更加簡潔乾淨。

This is a cleaner foam in the form of mousse. The logo design uses solid Hei Ti font to bring out the brand’s sense of professionalism, while reducing strokes in the font to convey the brand’s core value of removing stains.

The color scheme uses red as its focus with achromatic color as auxiliary to balance out the red color, thus creating a cleaner look and visual balance.

The packaging design focuses on the concept of cleanliness, especially conveying the process of cleansing through its color design. The color design has an intentional gradient effect from dark to light colors, highlighting the strength of the detergent. Thus, to achieve the goal of thinking outside the box, the packaging design uses Chinese quotation marks to further strengthen the brand’s uniqueness.

The product instructions are labelled with icons and Arabic numbers to make the instructions visually simple and clean.

沃茲音樂藝術

音樂教室品牌 / VIS品牌識別設計

 

Words Music and Art

對於想要學習音樂的人來說,或許這是一件困難的事,但只要願意付出努力,做一件很想做的事情,相信所有可能性,音樂沒有距離、沒有門檻,每個來到沃兹的人,都能發掘和創造自己的價值,在學習的道路上,與老師、同學共同「分享」點點滴滴的心得,因為「分享」,使心與人的心更加貼近,感受神賜予的愛與祝福。

因此,沃兹採用聖經「五餅二魚」的故事作為品牌核心,在logo與輔助元素的設計上,以簡單的幾何線條, 繪製象徵分享與包容的圓餅、自由意志的魚、神源源不絕的愛和充滿希望的光。完整傳達品牌的理念。並選用清新風格的中文字體,與粗細融洽的英文字型,展現出專業與藝術的氣息。

For some who want to learn music, it may often prove to be a difficult task. However, as long as we are willing to do the hard work and believe in all the possibilities, then music has no distance and no threshold. Anyone coming to Words will be able to explore and create their own value. On the road to learning, there will be teachers and students who will share every moment, because it is through sharing that the hearts of people come closer to each other and we experience the love of God through His blessing.

Therefore, Words uses the biblical story of “Five Loaves and Two Fish” as the core value of the brand. Furthermore, simplistic geometric lines are used in the design of the logo and auxiliary designs to convey the brand’s core concept. These include the drawing of a round dough which represents sharing and acceptance, a fish to represent free unhindered thinking, God’s never-ending love, and the light of hope.Moreover, the combination of Chinese fonts with English fonts creates an atmosphere of professionalism and artistry.

小日光

親子藝術空間整體品牌規劃/VI品牌識別設計

「小日光」親子藝術空間,品牌設計概念來自於,「窗」象徵每一個孩子都像是透明潔淨的窗,「光」引導及希望,光透進窗戶帶來期盼並引導成長,「房」加入屋頂的意象,代表溫馨明亮的空間,品牌為三者圖像構成,重要且缺一不可。

logo設計理念,面對面的微笑象徵親子,透過光的引導, 在這間溫馨的處所裡開心成長。而字形設計為活潑的筆畫架構,在「日」字加入窗的意象,並在中英文字都帶入光點的感覺,整體視覺活潑親切,注重主體比例避免複雜,提升專業質感。色彩規劃上以明亮的黃色象徵溫暖的光, 結合粉與藍,帶出品牌乾淨、明亮的感覺,以輔助色鈷藍為底時,加強凸顯主色。

“The Sunny House” is an art space design for parents and their children. This is the core concept of the brand. The visual element of “Window” symbolizes how every child is pure like a transparent window. The visual element of “Light” represents hope, just as light from the window brings hope for the future. Lastly, the element of “House”, in combination with roof as a visual element, represent the warmth and brightness in every space. The brand is built upon these three visual elements, each equally important and indispensable.

In the logo design concept, the face-to-face smiles symbolizes how parents and their children can, through guidance of light, grow together joyfully in this warm place.

The font is designed with lively strokes. The motif of windows is added to the Chinese letter “日”, bringing forth a sense of light and warmth. The overall visual pays attention to the proportion of the elements to avoid complexity and enhance the sense of professionalism.

In terms of color scheme, the bright yellow symbolizes the warm light, combined with pink and blue, bringing out the brand’s clean and bright feeling. The auxiliary colors of cobalt blue are used as the base, enhancing the main color scheme.

男孩看見野玫瑰

花藝品牌 / VIS品牌識別設計 / 包裝設計

 

每一束花,都有著一種特別的涵意,代表著男孩對女孩的重視,丈夫對妻子的愛慕,孩子對父母的尊榮就像男孩初次的告白,你可以感受到一份不一樣的心意,就從「男孩看見野玫瑰」。月桂樹,其在代神話中,經常可以看到月桂葉的裝飾,作為榮譽的象徵。愛情眾水不能淹沒,大水也不能熄滅,視覺部分以月桂冠環繞著品牌名為呈現,象徵著歌頌愛情的精神。男孩看見野玫瑰,期待每一束花,傳遞的不僅是視覺上的享受,更是代表著一種深層的的祝福。每一個收到這份禮的人,所展現出的笑容,是男孩看見野玫瑰最大的喜悅!

FB / 男孩看見野玫瑰 (花束訂製)

roseparasol.tw

Every bouquet of flowers contains a special meaning. When it comes to a boy and a girl, it shows how important the girl is in the boy’s eyes; when it comes to husband and wife, it shows how wonderful is the wife in the husband’s eyes; when it comes to children and parents, it shows how honorable the parents are in the children’s eyes.In the ancient time, laurel always represented honor; therefore, the VI of Rose Parasol takes laurel crown to the design, which shows the beauty of love and also conveys the importance of love.Rose Parasol hopes that when every person receives the bouquet of flowers, he/ she could not only love the flowers but also receive the deep blessing of it. To Rose Parasol, the most joyful thing is nothing but customers’ smiles.

TGA峰田小町X天貓電商

蔬果干/電商商品攝影/文案/頁面設計規劃案(天貓_九份市集)

 

「九份市集」是一個在天貓電商上匯聚台灣款款在地好食的指標性平台,TGA(行政院農委會的台灣農產品牌包裝計畫)與九份市集跨界合作電商平台,從TGA歷年計畫成果中數十家廠商選出六個品牌,將品牌包裝延伸到平台行銷,讓這些經量身包裝後的台灣優質農產品牌,透過上架頁面的設計呈現,能夠讓更多人看見台灣農產好食的魅力。

TGA峰田小町 x Tmall Shop

宛如剛從田園裡摘採下來,蔬果的新鮮色澤讓人彷彿品嘗到最原質的風味,來自雲霧環抱、擁有豐饒物產的台中霧峰,「峰田小町」把田野蔬果化為休閒零食,從裡到外讓吃到的人感受最自然的氣息,俏皮可愛的擬人昆蟲手繪元素,訴說品牌忠於天然食材的堅持。因此網頁整體從攝影企劃到設計編排,以清新、自然、樸實為軸心,希望傳遞的畫面讓人直接感受到鮮採般的好吃,好像從圖片就嗅到食材風味的原質美好,透過樸質的木底為基調、陽光般的光線灑落,呈現清爽如沐的視覺氣息,吸引每一個喜好蔬食又愛吃零食的嘴巴。

The “Jiu Fen Bazaar” is an Tmall store that aggregates all sorts of Taiwanese local goods. TGA (Taiwanese Agricultural Commission’s Taiwan Agricultural Products Brand Packaging Project) has set up a cross-border partnership with the Jiu Fen Bazaar to establish a cooperative e-commerce platform. Selecting amongst six brands from dozens of vendors, they have extended the brand packaging into digital marketing. Through this e-commerce platform, these tailor-made Taiwanese high-quality agricultural products have the opportunity to showcase to a greater audience the glamor of Taiwanese food.

Having been hand-picked from the green pastures, the fresh color of the fruits and vegetables brings back the ingredients most original flavor. From among the clouds and mist of the plentiful land of Wufeng in Taichung, “峰田小町” transforms the fruits and vegetables into the most casual snacks, allowing the consumer to experience nature in every bite. The cute and comical hand-drawn insects illustrations tell of the brand’s commitment to use natural ingredients. Therefore, the overall design of the webpage, from photography to design, all carry within it an approach to freshness, nature, and simplicity. We hope that it will stir the imagination to delight in the freshness of the ingredients, as if through the pictures, one could smell the flavor and taste the tastes. The visuals of rustic wood and the sun’s rays all create a refreshing visual sensation that draws in every veggie and snack lover.

https://www.tmall.com

梨子咖啡館

入圍金點設計獎/MENU設計/攝影企劃

 

一直以來,梨子咖啡館給人的印象,是溫暖每一個地方的發光體,傳遞上帝的祝福、夢想的體現及充滿幸福感的食飲生活場域。全新的門市菜單設計,以溫暖、歡愉及祝福串聯整本菜單的設計意念。每一系列料理賦予一個主題,主題的名稱雖簡短四字,卻巧妙地將料理的系列特色及聖經中的祝福、上帝的話語及比喻合而為一,並以此做為設計手法的軸心,透過充滿童趣、純真的擬人化手繪風格,表現主題意涵及料理元素,甚至更多的是在清新生活風的料理圖上,讓插圖與料理之間互動,虛實之間活潑了整本菜單的視覺呈現,不同時段主題的餐飲,各自營造出舒活自在的愉快氛圍、童話般的故事情境,讓人點餐的同時不禁會心一笑,不僅對餐飲有了更多美味的想像,感受到蛋肉蔬果、新鮮食材的純粹本質,更傳遞了福音的祝福,真摯而暖心。

The impression of Pear Café is a place which brings the warmth and passes the dream , the blessing of God, and also the life of happiness.The brand new design of the menus took warmth, joy and blessing as designing concepts.There is a topic for every series of cuisine, though the topics are only 4 words, it perfectly combines the characteristics of the cuisine, the blessing and the parables in Bible and the words of God. Furthermore, it is also the core vision of the design. Through the fun and joy of childhood and pure personification of hand drawn shows the meaning of the topic and the elements of the cuisine. What’s more, it also shows the interactions of the cuisine and the illustration. This visual design of the menus, breaking the traditional way of designing and enrich the enjoyment of the vision.Different time, different stories, these special designs let the customers have a lot of imagination of tasty cuisine, and truly feeling the essence of fresh ingredients and conveying the blessing of the gospel.

Kaiser Coffee

榮獲behance精選 | 美國咖啡品牌設計 | 包裝設計 | 禮盒設計 | 應用設計
專為男性設計的咖啡品牌
現代叢林中,無時不刻面對挑戰,稍一鬆懈,機會轉瞬而逝。一刻都不能鬆懈的叢林戰中,一杯即溶咖啡,是你最好的選擇。
 
在巴西的亞馬遜叢林深處,瓜拿納長期被當地人當作提神飲料飲用,更有人稱其為巴西的國飲。Kaiser coffee蘊含瓜拿納成分,使精神重振,提升專注度,助您鎖定獵物,從不失手。瑪卡,秘魯能量之果。生長於安地斯山脈的極端惡劣環境中,能增進運動表現。穿梭在五光十色的都市裡,充滿危機與誘惑,你需要更充沛的能量補給。
 
準備一個杯子,倒入、攪拌、品嚐,簡單的步驟,帶給你美好的享受,一口咖啡、一口香氣、一口餘韻品嚐完,蓄勢待發迎接下一場挑戰。
 
設計方面,標準字以襯線字為基礎,與品牌名較為一致,擷取字母做相連變化,有延續的動感,展現男性魅力時刻。Logo設計以標誌、圖章感,較為經典且更具品牌認證感,在設計組成上,以獅子代表男性雄風大展,加上盾牌代表剛毅,無堅不璀。整體帶入皇室現代感,高端質感與品牌相得益彰。
 
 A Coffee Brand Designed Exclusively for Men, In the modern jungle, challenges are ever-present, and a moment’s lapse can lead to missed opportunities. In the relentless jungle warfare, a cup of instant coffee is your best choice.
 
Deep within the Amazon rainforest in Brazil, Guarana has long been used by the locals as a refreshing beverage and is even referred to as Brazil’s national drink. Kaiser Coffee contains Guarana extract, rejuvenating your spirit, enhancing focus, and helping you stay on target without missing a beat.Maca, the Peruvian energy fruit, thrives in the extreme harsh conditions of the Andes Mountains, enhancing physical performance. Navigating the vibrant and tempting urban environment, full of risks and temptations, you need a more abundant energy supply.
 
Prepare a cup,Pour, stir, savor,Simple steps, bringing you delightful enjoyment,A sip of coffee, a whiff of aroma, a lingering taste,After savoring,Prepare yourself for the next challenge.In terms of design, a serif font is used as the base for the standard text, creating consistency with the brand name. The letters are interconnected to add a dynamic flow, showcasing the charm of men.
 
The logo design adopts a badge-like style, evoking a classic and brand-certified feel. It features a lion representing male prowess and dominance, coupled with a shield symbolizing resilience and invincibility. The overall design exudes a modern royal vibe, complementing the high-end quality of the brand.

惠譽 Cheng Company

會計事務所品牌/品牌識別設計

 

品牌識別採用會計師的姓氏作為名稱,主要色調選用具少見的朱紅色,別於一般事務所帶給人理性的既定印象。傳達出自信與熱忱的企業精神。並以字首C為發想靈感,設計類似無限符號的球形圖案,其形體構成的方式,簡潔的曲線與層次的堆疊,於視覺上深具動態感,象徵企業在遵循法律制度下保有靈活與彈性。在顏色的搭配上,使用相同彩度的黃、藍、橘、紅之暖色調,代表會計師擁有會計、審計、稅務及企業管理顧問的專業知識與實務經驗,展現出事務所提供全方位的專業服務。

Taking accounter’s last name, alphabet C as the design elements, and the figure is just like a ball which shows the spirit of this company: Flexible. For the design, we take the flowing line to convey the power of this company. As for the font, it is designed with arc which shows the warm atmosphere of this company. And the main color, we select Chinese red , its get rid of accounting firm stereotype :reason. Furthermore, we use same color saturation, warm colors of yellow, blue, orange and red, it represent they have  expertise and practical experience in accounting, auditing, tax and business management consultants. In additions, the accounting firm provides comprehensive service.

IM

網站設計/攝影企劃/品牌文案

「IM」運動服裝品牌創始台灣,採用台灣特殊高端四針併縫技術,以人體工學機能剪裁,使布料更貼近肌膚,在穿上的那一刻,體會說不出的透氣涼爽、彈性舒適。

在攝影企劃前端,期望能將品牌個性強化,將鮮明風格帶入到機能服裝中,因此地點挑選有著色彩鮮明的運動公園。為了將服裝機能特性完整呈現,設定許多奔跑、跳耀等姿勢動作,透過用盡全力的運動場景,捕捉每個汗水淋漓的暢快瞬間。

品牌嚴選高等吸濕排汗彈性布料,獨立開版落肩設計,從0到追求極致,獻上最真誠的專研決心。網站設計上,也將運動機能服裝的特點,以放大服裝的小細節,呈現品牌設計的堅持,期盼大眾在日常運動時,忘卻一般服裝的侷限框架,只需專注每個展現自我的時刻。

「IM」堅持採用品質之上的成衣布料與特殊車縫技術,追求創新面貌的同時,一併實踐你我的Lifestyle。Taiwan IM, IM Taiwan

 

“IM” is a sportswear brand founded in Taiwan. It adopts Taiwan’s special high-end four-needle stitching technique and incorporates ergonomic functional tailoring to make the fabric fit closer to the skin. From the moment it is worn, it provides an indescribable breathable, cool, and comfortable experience.

 

In the forefront of the photography project, the goal is to enhance the brand’s personality and bring a distinct style into functional clothing. Therefore, we select vibrant sports parks with colorful surroundings as the locations. To fully showcase the functional characteristics of the clothing, various dynamic poses such as running and jumping are set up, capturing the exhilarating moments of sweat and effort in the sports scenes.

 

The brand carefully selects high-quality moisture-wicking, sweat-absorbent, and elastic fabrics, along with independent cutting and dropped shoulder designs. From zero to the pursuit of perfection, the brand presents its sincere commitment to continuous research. The website design emphasizes the characteristics of functional sportswear by zooming in on the small details of the clothing, showcasing the brand’s design philosophy. The aim is for people to forget the limitations of regular clothing during their daily workouts and focus only on each moment of self-expression.

 

“IM” insists on using high-quality fabrics and special sewing techniques, prioritizing quality while pursuing an innovative appearance, and simultaneously embodying the lifestyle of both “you” and “me.” Taiwan IM, IM Taiwan.

天選

保養品品牌設計 /  生技類包裝設計 / 禮盒設計 / 應用設計

從肌膚保養到健康的維護。天選,給你最天然、最純粹的健康。

 

我們以沙棘作為產品的主要成分。沙棘生長在極惡劣的環境下,是具有高度經濟價值的植物,食用後容易吸收而滋補強身,漿果可直接食用。近年來,沙棘在世界各地廣受重視,被視為具發展潛力的藥用保健植物。

 

自然的成分使我們家產品有別於其他保健食品,可內服,可外用,這類果實不易取得,但我們一心只想陪伴你恢復健康。

保養品系列含有沙棘、蘆薈等多種珍貴成分,使皮膚保濕透亮、Q彈緊緻。保持肌膚的最佳性能,帶給肌膚最完善的修復。

 

For your personal daily joy and health.

 

Logo設計採用「天」字融合跳躍的意象,呈現一種健康活潑的形象。顏色採用綠色為主,呼應品牌天然的成分;以金色為輔,帶出品牌想將產品禮盒化的精緻感。

 

包裝設計依照商品不同的功效,賦予不同的元素在其中。元氣飲採用圓點元素搭配鮮豔色彩,展現生動的意象。維持消化機能產品則運用線條製造腸道之意象。保養品系列則採用多元的圓形輔助圖型來代表臉之意象以及使用產品前後臉部之變化。

 

From skincare to overall health maintenance, Natural Choice offers you the most natural and purest health solutions.We use sea buckthorn as the main ingredient in our products. Sea buckthorn thrives in extremely harsh environments and is a highly valuable plant with excellent nutritional benefits. Its berries are easily absorbed and provide nourishment and strength to the body. In recent years, sea buckthorn has gained worldwide attention and is recognized as a potential medicinal and health-promoting plant.

 

The use of natural ingredients sets our products apart from other health supplements. They can be taken internally or applied externally. These types of fruits are not easily obtained, but our sole intention is to accompany you on your journey to restore your health.Our skincare series contains a variety of precious ingredients such as sea buckthorn and aloe vera, providing moisturizing, radiant, and firming effects for the skin. They help maintain the skin’s optimal performance and provide the best repair and restoration.For your personal daily joy and health.

 

The logo design combines the Chinese character “天” with the imagery of jumping, presenting a healthy and lively image. The main color used is green, reflecting the brand’s natural ingredients, with gold as a supplementary color to convey a sense of exquisite packaging.The packaging design incorporates different elements according to the products’ various functions. For the vitality drink, it uses circular elements and vibrant colors to create a lively image. The digestive support product uses lines to represent the imagery of the intestines. The skincare series utilizes diverse circular graphics to represent the image of the face and show the changes before and after using the product.

愛德高登銀髮學園

銀髮學園第一品牌 / VIS品牌識別設計 / 空間設計  

 

愛德高登銀髮學園企圖營造一個讓長輩們可以快樂、幸福的貼心環境。有別於一般安養機構,愛德高登提供一系列針對長輩設計的活動,包括體適能課程,讓長輩身體健壯,走路平穩;有趣的益智活動,促進腦部活化運用;並提供優質的午餐,讓長輩營養均衡。愛德高登期待提供一個全方位銀髮安親的概念,讓父母、家屬安心又開心。特別以快樂和安穩為品牌標誌的概念,英文字母U有如長輩的微笑弧線。

字體的表現採用富有層次感的粗細安排,將規矩方正的中文筆劃,以圓潤的線條呈現,使品牌顯得更加親切,完整傳達幸福舒適的精神。色彩計畫運用胭紅、鵝黃、湖綠和湛藍四種暖色系,融合彩虹的意象,分別將色彩代表的意涵-- 綻放的花朵、正面能量的陽光、具生命力的樹木、快樂的笑容,抽象的概念轉化成具象的輔助視覺元素。賦予品牌活力充沛 的視覺感受,也代表著企業希望長者們在快樂的學習環境下,有個豐富精彩的樂齡生活。

Eldergarten Co., Ltd. Is a brand new concept of taking care of the elders. Eldergarten designs a series of activities which includes Fitness, puzzles, and healthy lunch for the elders. They wants to create an omnipotent institution for those old but healthy elders whose children could not take care of them during daytime because of work.We take happiness and steadiness for the concept of visual design, especially making the elder’s smile as English alphabet “U”.

The fonts are designed as layered and thickness of stroke with the rounded line. It shows the cordial of the brand and fully conveys the spirit of happiness and comfort. In additions, the auxiliary pattern design, we transformed the concept of the abstract into the figurative image. For the warm color, it seems like image of rainbow. Therefore, we take carmine red, light yellow, lake green and azure blue. And these colors represents the meaning of blossom flower,  full of positive energy, vitality plants and happy smile.All in all, the spirit of brand shows the pretty life for the elders is the most important thing at all.

http://www.eldergarten.com.tw

TESL台灣電子競技聯盟

電競品牌 / 企業識別設計/形象網站/辦公室空間設計

TESL台灣電子競技聯盟」品牌識別設計以對決為主要發想概念,logo外邊兩個半弧形,象徵對決的火焰。配色以活力的橘色,搭配沈穩鐵灰色,象徵專業感。

漸層的色彩配色,象徵比賽對決時,從無到有的決戰加乘力量,及在每次比賽中都能有加倍無限的奮戰精神。

辦公室空間設計,偌大寬廣空間採用冷色調配色,突顯專業形象氣質,運用異材質搭配設計下,提升整體辦公室的獨特風格,營造創新且不失專業的形象。

The “TESL Taiwan eSports League” brand builds its identity design on the concept of competition, with its logo having two arcs on the outside to demonstrate the flame of a competitive spirit. Using two different colors, vibrant orange and a calm iron grey color, the logo displays excellence and expertise.

Layered matching colors symbolize the building up of moral and strength from the ground up in every competition.

The office space design uses wide spaces and utilizes cool colors to display sophistication, whereas the use of different materials in the design give the office a unique style, creating an innovative, yet professional feel to the locale.

 

Enoon宜農

Yummy Gummy & Sunkiddo/ 糖果包裝設計 / 展覽海報設計(外銷)

 

Yummy gummy
宜農糖果旗下的老品牌「水果QQ系列」希望透過重新設計的包裝形象,主推外銷市場,並且重新命名為「Yummy gummy」呼應原有中文Q彈好吃的糖果特色。

首推包裝的產品為綜合莓果風味,包裝設計的調性所對應的目標市場是女性消費者和兒童,在設計上將主力放在字體和包裝整體傳遞的感受,字體採用手寫英文,並且將好吃、讓人喜悅微笑、如同吃到果肉般彈牙多汁的感受融入字體的細微表現中,充分展現字體要傳達的活力、開心、好吃的氣息。

而包裝整體色彩以粉嫩、藍紫顏色為主調,呼應莓果的風味特色,同時考量市場的偏好感受。整體視覺搭配莓果寫實而律動的圖案,融入彈跳、多汁的活潑意象,襯托出讓人忍不住想要趕快咬一口體驗美好滋味的氛圍。

產品的主視覺海報設計,更帶入如同海洋般各種水果的豐沛、跳耀,繽紛奇麗又充滿食慾的色彩表現,彷彿透過海報就已嗅見香甜迷人的果香,一口咬下就吃到飽滿多汁的果香濃縮在每一顆糖果裡

We hope to reimagine the packaging design for E.Noon’s classic brand “Fruit Gummy Series” to promote it into the export market, thus first renaming the brand to “Yummy Gummy”, echoing the chewiness of gummy candy.

The first packaged product is the berry flavor. Since the target market for this product is the female consumers and children, the goal is to convey vitality, happiness, and sweetness. Thus, the font design uses hand-written English letters, integrating the sensations of joy and taste of chewy candy into each letter.

Taking into consideration the target market’s preferences, the main color scheme uses pink and violet blue to echoes the characteristics of the berries. The overall visual imagery uses realistic images blended with lively visuals that bounce off the page, creating an irresistible atmosphere where people can’t help but rush to experience the amazing taste.

Through the many colors, the visuals of the main poster design for the product brings viewers into the richness, vividness and excitement of each fruit candy, as if through the poster, you could actually smell the fragrance of the fruit, imagining that juicy fruitiness is released with each bite.

 

SunKiddo
糖果,可以說是這世界上能使人感受到歡愉快樂、繽紛、甜蜜,同時和童真、魔幻、想像力畫上等號的產物之一。宜農是台灣老字號外銷世界的糖果生產公司,旗下的主力品牌Sunkiddo捨棄了鮮艷的人工色素和人工香料,以天然色素和香料添加營養素成分,研發出自然又蘊含營養的糖果風味,成就了寶貝罐系列產品。

「每一種風味在咬下的瞬間都可以賦予小孩子或品嚐者最真實的想像力及天然滋味裡蘊藏的能量。」這是在構思包裝主軸設計時我們希望傳達的設計意念,將品牌的公仔做為主角,除了像展開一道水果彩虹般,賦予每一款風味主要的色彩,色彩呼應風味特色的前提下,透過寫實水果與手繪場景線條的虛實搭配,轉化為充滿想像的活潑情境,情境裡更彰顯天然成分和糖果養份,帶出充滿童趣的故事力。

如:粉色優格口味,呼應優格帶來體內環保和腸道健康,進而將腸道轉化像雲霄飛車的場景,繪畫出暢所無阻的軌道,在雲朵間、也在牛奶海中輕飄飄的樣子,帶出優格為腸胃帶來零負擔的特質及蘊藏溫柔的香醇滋味。紫色藍莓口味,想像化為星球一般,因為含有胡蘿蔔素,保護眼睛的視力健康,好像擁有天文望遠鏡般可以看得好遠,直達宇宙的星球們。 牛奶風味的濃醇乳香的幸福口感,則帶出了如同置身在大片草原上,與牛群們悠閒的享受藍天白雲下的午後微風般,烘托出牛奶糖純粹而簡單的美好滋味

如此延展出全系列八款風味糖果包裝,一字排開如美麗的彩虹,七彩鮮明,結合設計的創造巧思,烘托出小孩子最喜歡的歡愉氣氛,也成功的讓品牌公仔生動活躍於包裝設計上。

Candy can be said to be one of the few products in the world that can bring joy, color, sweetness and yet at the same time combining innocence, magic, and imagination. E.Noon is Taiwan’s old-fashioned candy production company and its main brand, Sunkiddo, has refused to use artificial coloring or flavoring, but rather chosen natural pigments and spices with nutritional value to develop its candy flavors and the “Baby Bottles” series products.

“At the moment of contact, every flavor gives the child and consumer the power of imagination and energy contained in the natural taste.” This is the vision behind the design, using the brand’s iconic character as the main focus. Imagining the color of the fruits as a rainbow each flavor is given a color of its own. Furthermore, integrating real fruit pictures and hand drawn scenery to combine reality and imagination creating a visual full of vitality and creativity. Each visual displaying the candy’s natural ingredients, nutritional value, and its inherent childlikeness.

For example, for the pink yoghurt flavor, to echo the health benefits that yoghurt brings into our body and intestines, the design transforms the intestine into a roller coaster and it rides the tracks into the sky and the milky clouds, showing how this yoghurt, with its mellow taste, bringing zero burden to the stomach. As for the purple blueberry flavor, the design takes us to envision a planet. Since the blueberry contains carotene, which protects the eye’s vision and health, it is represented as a telescope that can see afar, directing our view into the planets of the universe. The milky flavor is envisioned as being in the prairie with the cows, enjoying the blue sky and breeze of the noon, imagining the pure sweetness of milk candy.

In this manner, the design extends the series to eight flavors, lined up like a beautiful rainbow, colorful and vivid, combined with ingenuity to create a joyful atmosphere for every child and at the same time successfully incorporate the brand’s iconic doll into every design.

http://www.enoon.com.tw

紅豆工房

入圍金點設計獎 - 罐裝飲品 / 品牌包裝設計

 

Concept of Design

包裝設計趣味俏皮,深入了解飲品的食材特性,賦予每一支產品代表性人物,個性鮮明的經典角色,象徵飲品的豐富營養為消費者帶來的益處,童趣手繪風格的表現方式,運用消費者想像力,增加產品的記憶點,使人會心一笑,留下深刻印象。

The playful theme of the packaging design provides a deeper understanding of the characteristics of the ingredients of the drink, giving each product a distinctive personality. The vivid personality of the brand represents the rich nutrition that it brings to the consumer. Using a more child-like illustration to deeper impress happiness into the memory of the consumer.

字體 Font

以「紅豆」外觀為核心概念,結合可愛形象,設計圓弧溫潤的字體

The “Red Bean” appearance works as the core concept and combined with a playful design provides a smooth and warm font.

 

產品內容與功效 Product Content and Functionality

以精簡幽默字句,說明產品原料的特色價值,吸引消費者目光。

To attract consumer attention, the contents of the product and the uniqueness of the ingredients are described with humor and simplicity

圖案設計 Image Design

臉蛋採取豆子形狀,強化產品食材特色,繪出角色主要特徵,經典重現。

The face takes on the shape of a bean to further strengthen the characteristics of ingredients and at the same time drawing out the features of the main role.

品牌識別 Brand Recognition

紅豆的色彩字樣,加入紅豆形狀的小巧思,為品牌注入生命力。

The brand’s color and font along with the red bean shape bring out the vitality of the brand.

色彩 Colors

運用高彩度的繽紛色系,使消費者飲用時,感受到歡愉和滿足。

The choice of high saturation colors provides the consumer with a sense of happiness and satisfaction upon the consumption of the beverage.

品牌目的/鎖定族群 Brand Purpose/Target Market

近年來新鮮飲品的市場興起,健康意識抬頭,年輕族群不只重視飲品的風味,也在乎品質和價值。品牌以台灣在地生長的優質豆類,新鮮製成純粹好喝且營養的豆類飲品,希望藉由充滿童趣的視覺包裝設計,吸引消費者的目光,讓工作繁忙、生活壓力大、沒有多餘時間與體力的年輕客群,用最簡單的方式保養自己,不只滿足喜愛喝飲料的日常習慣,同時喝得到營養健康。

In recent years, with the rise of the fresh drinks market, there has also been a rise in health awareness. The youth no longer only pay attention to the flavor of drinks, but have also become concerned with quality and value. Therefore, the brand seeks to use a child-like visual design in the packing to attract this market sector. Furthermore, since the Taiwanese brand has a focus on quality and production of healthy and delicious beverages, the brand seeks to provide the younger generation with a healthier alternative. Since they are overcome with pressures of life and have no leftover time or energy, the brand can cater to both the desire to have a leisurely drink and at the same time keeping healthy.

食材選用 Selection of Ingredients

堅持天然養生、新鮮現煮,嚴選在地食材,無農藥殘留,不添加任何化學原料。豆類經過嚴格的檢驗標準,讓您喝的安心、自然、無負擔,品嚐食材本身的純味。

The brand adheres to the values of organic production, freshness, health and avoids the use of pesticides and chemical ingredients. The type of beans has been carefully selected and passed through rigorous testing standards to provide you with the most organic, pure and natural taste.

人物形象 Characters

超男 無咖啡因、適合小孩、孕婦

Superman – no caffeine, suitable for children, pregnant women

超人擁有滿滿的元氣與消耗不盡的體力,隨時需要能量。無任何茶葉、咖啡因添加,使您不用依賴咖啡因,即有如超人般的體力,加上新鮮牛奶調配,感受紅豆與鮮奶的完美比例,讓您感受到濃、純、香,驚呼:這是「超男。喝的」!

Superman has unlimited endless strength which requires constant consumption of energy. Without any tea or caffeine added, you can still have the superman-like strength without reliance on caffeine. With fresh milk added, you can taste the perfect combination of red bean and fresh milk, with all its purity and fragrance.

小紅帽 手腳冰冷、上班族、懷孕婦女、頭昏腦脹

Little Red Riding Hood – Cold hands and feet, white-collar worker, pregnant women, dizziness

嚴選台灣最有品質的萬丹紅豆,「超鐵。保證」富含葉酸及鐵質,擁有小女孩般的紅潤氣色,擁有勇氣、充滿活力,人見人愛的象徵意義。低卡無負擔,給您小紅帽的冒險精神。

The Little Red Riding Hood chooses from Taiwan’s highest quality of Wandan’s red beans, rich in folic acid and iron, just like the little girl, full of courage and vitality. Low calories and no burden to the body, the Little Red Riding Hood provides you with the spirit of adventure.

便蝠俠 長期熬夜、腸胃不佳、外食族、體力負荷大

Batman – all-nighters, poor digestion, people who eat-out, constant physical overload

蝙蝠俠擁有堅定的意志與過人的體能,解決熬夜後的精神不濟,拯救長久以來排便問題,能立即出任務,使您不再久坐馬桶。如同蝙蝠俠般,抵擋所有困難。還能生津解渴,果然「超順。便」的。

Batman has extraordinary will and physical prowess that can solve any late-night fatigue as well as any defecation problem, so you no longer have to sit on the toilet for hours. Just like Batman, ready to face any trials, quench any thirst and quickly remove any body waste.

白雪公主 便秘(排泄不順)、容易過敏、代謝差、皮膚暗沈

Snow White – Constipation (unsmooth excrement), allergies, poor metabolism, dull skin

白皙透亮的童話角色,非白雪公主莫屬。紅薏仁能夠改善皮膚暗沈,讓您的膚質「超級白。的」,亦能幫助身體消除水腫,同時改善體內代謝,彷彿喝完就能像白雪公主一樣呈現白皙好膚質,擁有窈窕好身材,自然而然散發著動人光采。

White translucent fairy tale role, non-snow princess must go. Red barley can improve the skin, giving you a “snow white” skin quality. It also helps to alleviate body edema, while improving the body’s metabolism. It is as if the drink itself can make you like Snow White, with a vibrant skin just as smooth and pure.

 

https://www.facebook.com/radbeanhouse/

Benkai班凱
保鮮膜品牌 / VIS企業識別設計/辦公室空間設計/網頁設計/商品攝影 Corporate Identity Design / Office Space Design / Web Design / Product Photography

 

廚房裡最即時的新鮮封存,非保鮮膜莫屬,主婦們隨手一拉,順著保鮮膜延展的寬度,也延長了食材保鮮的長度。

BENKAI長久以來以外銷各樣規格的保鮮膜為主,舉凡工廠、營業場所、家用甚至客製化規格都能生產製成,然而長期以來BENKAI的品牌識別仍處於較陳舊,缺乏辨識性,網站的版型也停留在舊式編排,視覺上傳遞的訊息紊亂、整體色調暗沉且缺乏閱覽上的流暢性。

因此透過整個品牌識別的優化,重新思考保鮮膜一直以來給人新鮮、透明、明亮的產品印象,同時亦保留企業的標準色黑與黃。

以包鮮膜的視覺意象,架構出品牌名為首「B」字作為LOGO識別,鮮明且具代表性。

圖片呈現出來的質感和風格,對於網站設計形象上有極大的影響。因此攝影企劃,首要打破保鮮膜透明偏冷調的形象,以居家生活帶有溫度的氛圍作為主訴求,在執行上我們也特地租借極具品味風格的義大利廚具空間,透過燈光、場景與食材、道具的烘托,成功提升了網站的形象氛圍,更貼近人們生活中對保鮮膜的連結。

網站整體以白色基底為主,鮮黃色點綴品牌意念,情境則佐以單色帶有溫度的寫實手繪,詮釋不同規格在不同場景的應用,明亮乾淨,一如保鮮膜為人們封存的乾淨新鮮。

The plastic wrap is the dominant storage option for fresh products in the kitchen. As the stay-at-home mums pull along the width of the plastic wrap, every inch of plastic extended represents an extension in the length of the preservation of food.

BENKAI has long been selling all kinds of plastic wraps, ranging from factory-use, businesses, households and even customized specifications.However, the BENKAI brand recognition is still relatively old fashion and lacks differentiation. The website layout remains antique, the message conveyed by the visuals jumbled and convoluted, the overall tone dull, and flow of text lacking.

Therefore, through the optimization of the entire brand identity, the goal is to reimagine the traditional image of the plastic film, that of a fresh, transparent and bright product, while at the same time retaining the company’s black and yellow colors.

Taking into account the visual concept of the plastic wrap, the brand name uses the letter “B” as its logo’s main recognition, making it distinctive and representative.

Each picture’s texture and style have great impact on the visual design of the website. Therefore, the first step of the photography plan is to break free from the traditional image of the plastic wrap being distant and cold, but rather employing a home-like atmosphere of warmth as the main appeal. In terms of the actual implementation of the plan, we rented kitchen space with Italian kitchenware, using creative lighting, props, scenery and food to give the website a more close-to-home feel, connecting the plastic wrap to everyday life.

The entire website uses white as the base color, using a fresh yellow to enhance the brand concept. The overall design is accompanied by monochrome hand-painted illustrations, representing the wide scope of the applications for a variety of situations, giving an overall bright and clean look, just as the plastic wrap keeps the food clean and fresh.

富自山中

堅果/果乾包裝設計

「富山行」源自1986年,創辦人來自嘉義梅山,年輕時北上至迪化街創業,創立一間南北貨行,以販售阿里山手工薑糖、愛玉子聞名。2016年在台北市商業處的提升計畫協助下,更新品牌名稱為「富自山中」,以專門販售山貨為主,從批發市場拓展至零售消費市場,也與迪化街內各式各樣的雜貨行作出區隔。

堅果包裝設計,以手繪線條勾勒堅果外型,融合燙金的色塊方式,凸顯每項堅果品種的略微不同,也在色彩規劃部分,帶出堅果烘焙過程中的顏色變化,如深咖啡的胡桃堅果、墨綠色的南瓜子、淡黃色的夏威夷豆等,使產品整體設計更加鮮明,提升包裝的視覺印象與感受。

果乾包裝設計,選用白色霧面夾鏈式袋型,logo印白設計與包裝中間留空規劃,可從袋子外表看出食品本身,增加消費者的食用安心度。貼紙設計點綴整體包裝,以果乾口味區分品項,運用產品本身的原始色,如鳳梨乾、情人果乾等品項,使包裝色彩與貼紙相互對應,加深產品與包裝的連結性。

「富自山中」以「南北山貨,東西鮮選」的品牌標語,專賣世界各地南北東西的嚴選山貨,名稱有著蘊含富饒來自山中之意,別於傳統的南北貨商行,店舖重新整裝後,也保留80年代的復古之意,融合較年輕的識別、包裝設計,提升年輕族群在南北山貨的購買記憶與印象,更增添創新的商行樣貌。

“Fu Shan Shop” originated from Meishan in Chiayi in 1986. When the founder was young, he went north to start a business in Dihua Street. He founded the North-South Goods Shop, famous for selling Alishan handmade ginger candy and aiyu jelly.

In 2016, with the aid of Taipei City Office of Commerce’s Enhancement Plan, the brand was successfully renamed “Full Mountain”, focusing on selling products from the highlands. Thus, the brand expanded from the wholesale market into consumer retail, creating its own niche among the products in Dihua Street.

Package Design

The packaging design for the nuts product line utilizes hand-drawn contour lines to the sketch the shape of the nuts in combination with hot foil stamping color blocks in order to highlight each product line’s unique characteristics. Furthermore, taking into consideration the various color changes of the roasting process into the color scheme, such as brown for the pecans, dark green for pumpkin seeds, and light yellow for macadamia nuts, the brand design emphasizes the details in the design and enhance the visual impression of the packaging.

The packaging design for the dried fruits uses a white matte Ziploc bag with the logo printed on the front. The transparency of the package displays the content of the produce contained inside, giving the customer a peace of mind.

Moreover, a sticker is placed over the bag to boost the overall appearance, while at the same time serving as an identifier for the contents inside. The colors of the stickers correspond to the color of the fruits, such as yellow for pineapple or green for green mangoes, creating an overall harmony between the package and the contents.

The slogan for the brand “Full Mountain” is “mountain goods from the north to the south, fresh selections from the east to the west,” since the brand specializes in selling carefully selected goods from all over Taiwan. Unlike other shops, even after refurbishing, the shop retained various identifying characteristics of the 80s, while at the same time integrating youthful visuals into the overall store design and packaging. All in all, giving the younger generation a deeper impression of the shop and enhancing the business appearance with a more innovative look.

拉拉手親水悠遊館

親子品牌 CIS /  VI識別設計 /網頁設計 / 空間設計

 

拉拉手親水悠遊館是全台首座,專為爸媽及寶寶精心規劃,集合游、樂、食、育的親子悠遊互動館,緣起於幾位創辦者身為父母親—熱愛生活、用心感受孩子成長點滴的心情。創辦者過去各自在嬰幼兒互動、烹飪教學及游泳教學等領域發展,如今整合專業所長,為新手爸媽打造一個專屬嬰幼兒親子互動之場域,規劃游泳課程、料理教室、寶寶按摩與瑜珈等互動課程,結合貼心的諮詢服務、溫馨完善的舒適空間,在愛裡共同學習、共同體驗。

色彩計畫上採用視覺舒適、清爽的水藍色,代表這裡擁有自然舒適與完善的親水環境。此外,標準字的設計,用最純粹、微微上揚的角度呼應品牌簡單快樂的初衷。品牌核心為營造幸福的夢想,並透過親子互動的過程中,確切地感受到心裡最深層的感動因此特別選擇馴鹿作為品牌識別,性情溫和的馴鹿,就像企業提供親切溫柔的課程指導服務。而母鹿環抱小鹿的溫馨畫面,如同父母給予寶貝滿滿的愛,用雙手保護著的寶寶,陪伴成長的點滴時刻,共同體驗與探索生命的美好,乘載著愛與幸福,帶著好奇心,大手拉著小手一起學習新的事物,開始不思議的人生奇幻旅程。

LaLaSo is founded by several new parents who want to accompany their babies grow up with unforgettable memories. Also, LaLaSo is the first family activity center that including baby swimming. cooking. massaging and yoga activities. These new daddy and mommy were in the different skill areas but now they begin to combine all the skills based on offering a place that new parents could learn together without so much worries.The Lalaso Hydrophilic Swimming Center is a dedicated swimming pool tailor-designed for children and families.

The choice of colors is built around the color “blue” to provide a sense of freshness, comfort, nature, and perfection. Additionality, the font design uses a simple, slightly angled upward design to represent the brand’s simplicity and joy. The core value of the brand is that through building parent-child interaction, we may achieve the dream of happiness, and create that feeling of joy that touches the deepest parts of the heart. Furthermore, the choice of using the reindeer as the center of the brand recognition represents, just like the reindeer’s gentleness, how tenderness and gentleness are at the core of all our classes and services. The image of the mother deer hugging her child provide the warm sensation of love that a parent has for a child and the arms around the child providing a sense of security and protection. Moreover, the image symbolizes how just like a parent, we will walk with you through the passing of time, experiencing all that is beautiful in life, sharing all the love and happiness with a curious heart, and holding your hand as we explore and begin this fantastic journey together.

www.lalaso.com.tw

407台中市西屯區玉門路370巷8號(中科廣場)

iCookie

入圍金點設計獎 /年輪蛋糕/綜合禮盒 / 禮盒整體包裝企劃設計 /品牌故事撰寫

 

「自然、用心、獨特」是iCookie私房手作堅持的三大原則。嚴選最天然的食材,為懂得享受甜點的你著想,每一口都能嚐出最真實的口感。感動舌尖上的味蕾、喚起記憶中的美好,嘴裡不斷蔓延幸福的滋味。

「iCookie手工禮盒」不隨波逐流,不刻意妝點。主體以沉穩的咖啡色為基底,內部選用飽和的霓粉、湛藍色調,兩種鮮明撞色風格,搭配絲綢緞帶,顛覆傳統想像,既優雅又不失時尚。細緻的金色幾何圖形與字樣,簡約的設計呈現出不凡的質感,傳達iCookie創新「i食尚」理念,同時賦予視覺與味覺雙重饗宴,以及送禮者無限心意與祝福。

純真自然,是iCookie的自有風格,總是期待以最單純的素材,挑起品味者最深層的味蕾渴望。年輪蛋糕,因其製作時程繁複,尚譽有「蛋糕之王」美稱,其所花費的心力與時間是其他蛋糕所無可比擬的。iCookie為了給消費者頂級味蕾享受,不斷尋找最好的食材,採用日本高級菓子粉、日本海藻糖、德國70%黑巧克力、香氣飽滿的法國發酵奶油及徜徉於澳洲大草原的奶油乳酪,並使用日本進口年輪蛋糕專用設備,聘請日本師傅技術傳授,其烘培製程繁複,一層層純手工反覆製作,在300多度的高溫下,以黃金比例經12道逐層細心烘烤而成。純手工製作,每一塊蛋糕皆是自然成型,形成獨一無二美味可口的年輪蛋糕。包裝主視覺以大量的白色為基底,取年輪的紋路進行設計發展,並以線條打凸方式豐富視覺美感。

盒型採天地盒設計,展現大方氣度,淨白素雅的外觀質感,內襯精緻線條的插圖來點綴巧思。袋型上也做了許多構思,以年輪輪廓線條向外延伸,讓實體年輪蛋糕與之互相交錯,形成極為美麗的視覺表現,提升整體包裝豐富度,讓收到禮盒的人愛不釋手,是融合質感與品味的設計款。

iCookie Combination Gift Box

“Nature, Care, and Uniqueness” are the three core principles of iCookie. For the sake of those who are connoisseurs of desserts, we choose the most natural ingredients so that with every bite, you taste the authentic flavors. Revitalizing the taste buds at the tip of the tongue, evoking beauty in every memory, and spreading taste of happiness in your mouth.

“iCookie Handmade Gift Box” does not follow the trends or use elaborate decorations. The core is based on a calm brown color. The interior is saturated with soft pink and blue shades, in combination with matching silk ribbons, disrupt the traditional. It is both elegant and stylish. The detailed golden geometric figures and letters along with the simplistic design and extraordinary texture convey iCookie’s innovative ” i食尚” (i Fashion) concept. It’s a doub while giving visual and taste double feast, and it passes on well as gift givers unlimited wishes and blessings.

Pure and nature are the two important features of iCookie. iCookie wants to use the purist ingredients to stir up customers desire of tastes. Making a Baumkuchen needs to take lots of time, therefore it is also called “ the King of Cakes”. iCookie insists on searching for the best ingredients which includes Trehalose and premium flour from Japan, 70% black chocolate in Germany cultured butter in France and cream-cheese in Australia. Furthermore, iCookie also imports the dedicate device for Baumkuchen and hires Japanese master to teach the skills.Taking tree ring as the design elements and embossing the lines to enrich the design.

For the box is also choose color white to make it looks more elegant. Furthermore, there is an illustration inside the box showing its exquisite atmosphere. The bag inside is also designed as a tree ring making the whole package more unique.

http://www.icookie.com.tw

 

傳裕 Chwan Yu

中文字體設計 /應用設計/ 網站設計

 

經營超過半世紀,擁有專業鑄造技術的傳裕企業有限公司,希望透過品牌形象的優化改造, 提升品牌的價值,顛覆台灣老字號的製造業過去給⼈人較為傳統、保守或缺乏品牌印象的連結, 因此不只是在品牌標準識別、官⽅方網站的設計上都希望能在富含新意的前提下,突顯鑄造的產業特性。

從最基本的標準識別設計,客⼾戶希望保留留長久以來來鑄造器具的logo,並進⼀一步做改造,logo 做細節和比例例上的微調後,保有鮮明熔漿滴出的意象,設計師特別在字體設計上傳達剛柔並 濟的個性,彰顯出鑄造本質的剛硬,與⾼高溫下融點後的圓融,整體比例例上也以中⽂文字型為主, 英⽂文為輔。

在輔助圖像應⽤用上,以鑄造最原本的⾦金金屬元素,以及在⾼高溫下以熔漿流動的型態,勾勒出鑄造最核⼼心專業的技術製程,化為兼具設計巧思與靈活應⽤用的視覺語彙,⽽而品牌標準⾊色彩的設定,除了了以鐵⿊黑⾊色為主⾊色之外,巧妙搭配冷⾊色調的湖⽔水藍藍、⾼高溫熔漿般的橘紅⾊色,象徵鑄造之中最重要的溫度變化,透過流動熔漿般的律律動⾊色塊,交織點狀狀不規則的⾦金金屬元素,烘托品牌企業專業⼒力力和卓越的技術⼒力力。

For more than half a century, Chwan Yu Enterprise Co., Ltd. has continually innovated in professional casting technology. Our hope is that by enhancing the value of the brand through renovating the brand image, we can disrupt the traditional stereotype of the manufacturing industry in Taiwan: that it is old-fashioned, conservation and falling behind. Thus, the goal is to redesign everything, from the brand image to the website to bring to a new light the company’s casting expertise.

Starting from the most basic brand image, the goal was to keep the concept of casting into the logo. Thus, small adjustments were made to the logo’s design as well as the proportions, while keeping with the image of molten metal being poured out. As for the font design, it combines both rigid edges and round soft contours to convey the firmness of the casting process yet also the malleability of the material under high temperature. In terms of proportion, the Chinese font is the focus, with English as the supporting font.

The auxiliary graphics use the metal elements of the casting process as well as the liquid flow during the heating process to convey the brand’s commitment to a professional production process and provides a visual design that is both flexible in use and rich in ingenuity and message. The color scheme of the design uses iron black as the main color, cleverly combined with the cool lake blue color and the warm orange-red color, symbolizing the most important part of the casting process, which is the temperature shift. This if further expressed in the flow of the color blocks, interwoven with metal elements, to fully display the brand’s professionality and technical excellence.

Tranz X

整體形象/包裝設計/ 雜誌稿 /展覽設計/型錄設計

 

老品牌TranzX  ,外銷歐洲英國,德國,「專門」極限運動器材設計。速度感與性能,是腳踏車的重要特點。以色塊交錯的方式去帶出整體動感,強而有力的感官視覺,只要一瞥過,便會抓住消費者目光,同時此種表現方式,亦顯出本產品的高機能性,使愛車者能掌握住本產品的特點,一目了然。

It is very important about speed and functions when it comes to bike.it is designed with color lumps to show its dynamism, the strong and powerful vision design could easily catch customers’ eyes. Besides, through this kind of design, it shows the high quality of this product and also the customers could clearly hold the advantages of this product.

 

http://tranzx.com

就愛豐盛號

台北十大必吃早餐/VI品牌識別設計/logo優化/商品攝影

 

被譽為台北十大必吃早餐的「就愛豐盛號」,以豐盛又美味的炭烤吐司三明治聞名全台,不僅號稱台灣炭烤吐司、紅茶牛奶創始店,長久以來堅持自製,在乎食材源頭的新鮮、實在,讓許多人一吃就能深刻感受到店內對餐點風味的用心。

品牌識別的優化設計,保留了原有的書法字體,延續品牌創始的根基和予人質樸又沉穩的印象,而那份做好每一份餐點的初心裡,還蘊藏著對信仰的敬虔,一份傳遞上帝祝福的心意。識別上的三橫線語彙象徵著基督信仰的精神,同時也代表著三片土司做成的三明治,傳達品牌最具代表性的產品,進而延伸徽章式形象的設計線條,結合細節的取捨,放上品牌希望給人第一印象的訊息標語,結合溫潤沉穩的色彩計畫,讓整體識別傳遞出「就愛豐盛號」長久以來「深獲消費者信賴」、「台北早餐店之代表性」、「品質認證」等核心價值。

Fong Sheng Hao

Amongst the top 10 must-eat breakfast locales in Taipei, the “Fong Sheng Hao” is famous for its rich and delicious char-grilled toast sandwiches. Not only is it known as the founding store of charcoal toast and black milk tea, it has long insisted on hand-made cuisine and having a fresh food source. With each bite, you can feel the diligence they have place on the integrity of genuine flavor.

The design of the brand identity preserves the original calligraphy fonts, conserving the brand’s foundation values of simplicity and calmness. At the heart of every prepared meal lies a spiritual piety, a desire to pass down God’s blessings. The brand’s three horizontal lines symbolize the core of Christian faith and at the same time represents the three slices of toast that make up the sandwich, which is the most representative product of the brand. The badge-like design combined with the core brand message, mellow and calm color scheme transmit the core values of “Feng Hong Sheng” brand: Costumer Trust, Representing Taipei Breakfast Restaurants, and Quality Assurance.

春 賀 • 新 年

New year card/凸版印刷/燙紅箔

 

主視覺以2018的「1」和「8」為基礎,8字解構的兩個圓,傳遞春節的福氣圓圓滿滿,又代表著嶄新而「無限」的一年。透過特殊色燙印展現不同紅色的設計層次,帶點古書風格的字體設計「春」字,畫龍點睛般烘托新春喜氣洋溢的氣氛,象徵獻上連年有春、春來報喜的祝福。

Spring Blessings • New Year

The main visual design is based on the “1” and “8” in 2018.The two circles in the shape of the number 8 convey the full complete blessings of the Spring Festival.It also represents a new and “unlimited” year.Different layers and tones of red are displayed using the special technique of thermoprinting.The Chinese letter “春” (Spring) utilized an antique style font design The finishing touches create a joyous and festive atmosphere Symbolizing the blessings of the coming spring and the joy that it brings.

 

大恆法律事務所

LAW /企業識別設計/ Web

 

以神聖盾牌為主要的視覺基礎,融合品牌核心的I和A,象徵團隊永續經營,恆久堅立的公義精神,細心調校完美比例的歐文字體,傳遞出品牌卓越專業的服務特質,及細微入裡的剛柔兼具的法律技術,I的意象以細膩的線條表現法院裡的羅馬柱,象徵全方位專業的高度辯護能力和深厚的法學根基,正義盾牌的意象充分彰顯出堅實可靠,全力為企業,為客戶捍衛權益的使命與堅持。簡煉又沈穩的灰藍色調,融合雋永的金色,希望透過適切有差異化的設計,賦予視覺新的價值,而非只是視覺上華而不實的標新立異。

大恆 Law Firm

The holy shield serves as the main visual foundation and integrated with the core letters “I” and “A” of the brand, together they symbolize the team’s long-term commitment and long-standing spirit of justice. The fine-tuning of the proportion of the European characters conveys the brand’s outstanding professional quality service and its subtle interchange of rigid and flexible legal maneuvers. The letter “I” represent the high towering Roman columns inside the court, symbolizing the brand’s proficiency in legal defense and solid legal foundation. The image of the shield of justice demonstrates robust reliability, the passion and perseverance to defend the rights of the customer or the company. The calm grayish blue tone blends with the timeless gold color to create a distinctive visual perception of value, rather than just showy and flashy but without substance.

Reddot Award 2017

布拉谷企業-部落米包裝設計-獲得德國紅點設計獎-社會責任類

 

2017紅點傳達設計獎來自全球50個國家,超過8,000件作品共同角逐,很榮幸我們獲得紅點設計獎的殊榮。由布拉谷社會企業生產的產品-部落米,為提供原住民部落有更多的工作機會,廣銷原住民出產之農產品,並解決部落現有狀況,布拉谷企業創立了,期望透過社會企業的念,以商業模式解決社會問題,幫助當地農民,也同時幫助當地弱勢的孩子們。本著永續經營的理念,鼓勵擁有相同意象之部落小農簽訂契作,一同努力,且為提供消費者安心、安全、美味兼具的農產品,布拉谷企業用心挑選農家、嚴格把關農藥使用、堅持減少化學肥料。品牌標誌設計重新解構文字,並以原住民特有的編織特色來增添其獨特性,再局部延伸將山林與布農圖騰的三角元素和米字樣融入,充分表現出布農族獨樹一幟的傳統風格。整體視覺使用圓形,圓代表豐盛,圓滿之意,使用大自然色系與暖色調,象徵產品來自純淨、天然且無農藥的土地,以及台灣原住民溫暖、親切的人情味與用心耕種。另外,水彩插畫的手法,繪製布農族最具代表性的文化-八部合音,其代表意思為祈禱豐收,並加入布農族特有的畫曆元素,紀錄四季耕種事項與歡呼收割的過程。線條代表了層層雲朵,與下方山峰與稻田呼應,直接將畫面視覺帶入於稻米種植地-池上鄉。

The purpose of founding this brand is because of creating job opportunities for the aboriginals and offering safe, healthy and tasty crops without chemicals added. The brand solves society problems by business model which is exactly the same as the concept of social enterprise.Using the features of aborigines, weave, Gunther and mountain to the design.The text will be re-constructed using the weaving culture and colors to create a higher brand identity. And the triangular elements of the mountains combine with the Chinese letter for rice.It’s fully demonstrated the unique style of the Bunun tribe. The whole visual concepts uses natural colors which means the product is from pure, natural and no pesticides land. And warm colors indicates the friendliness of the indigenous Taiwanese .In addition, using watercolor illustration methods to sketch out the Bunun tribe’s most symbolic culture , Pasibutbut , which means prayer for the harvest.Moreover, the design includes the Bunun tribe’s drawn calendar, which records the four seasons of farming and the process of harvest. The design on the packaging represents the layer of clouds, which corresponds to the mountains and fields below the clouds bringing the visual focus onto Chishang village.

完美國際 Omni⁺ 山茶系列

洗沐品牌包裝設計/香港

山茶系列代表著:生長(Grow)、修復(Repair)、活力(Energetic)、滋潤(Enrich)及天然(Natural),萃取山茶花精華,混合山茶籽油及茶皂素製成,具保濕、抗氧化的功效,從洗髮水到身體潤膚乳,提供全方位的身體呵護,滋潤每一天。

The Camellia product line represents “Grow”, “Repair”, “Energetic”, “Enrich” and “Natural”, using extracts from camellia essence mixed with camellia seed oil and tea saponins to create its moisturizing products with antioxidant properties. From shampoo to body lotions, the product line includes a range of products to care for the entire body.

 

包裝設計

白色瓶身呈現山茶系列產品的清爽感,深淺不一的紅色構成山茶花主體,扁平化色塊透過堆疊的手法增加層次,豐富而不雜亂,在背景的藍、綠、黃色塊襯托下,更顯山茶花的嬌嫩欲滴,

Package Design

The white color scheme echoes the refreshing feeling from the Camellia product line. Each design is embedded with camellias with different shades of red. Furthermore, with the stacking of flat color blocks, the design creates a visual layering, copious but not messy. The blue, green and yellow color blocks in the background particularly accent the delicate and tender camellia.

 

高彩度的色塊恣意流動,象徵產品的水潤感,帶給使用者活潑鮮明的第一印象。

The highly saturated color blocks flow freely, alluding to the moisturizing feeling of the product, giving the user a dynamic and vivid first impression.

 

洗面乳、護髮素為軟管包裝,洗面乳包裝上半部留白,設計集中於下半部;而護髮素則以滿版圖案包覆。

The facial cleanser and conditioner are both packaged in a tube. For the facial cleanser, the design is concentrated only on the lower half of the package, while for the conditioner, the design pattern covers the entire package.

 

另外三款產品:洗髮乳、沐浴露及身體潤膚乳為罐裝,分別以深藍色、淺藍色及亮黃色作為背景,提高各品項辨識度。全系列產品一字排開,繽紛鮮豔的色彩令人目不暇給,又能輕易在其中找到需要的產品。

As for the other three products – the shampoo, shower gel and body lotion – they are package in bottles. Each with a different color – dark blue, light blue and bright yellow – to differentiate each product. When the whole product line is lined up together, the bright colors draw you in, yet at the same time, you can still easily distinguish between them.

Notebook 2018 DIARY 手札

裝幀設計/平面設計

 

2018手札本 2018 Planner
限量精裝發行 Limited Edition

靈活 而無受限的書寫篇幅
一橫一豎 記下每個值得紀錄的時刻
每個計畫 每個好點子 每一個無限的可能
不再留白 就像下定決心 要更懂得好好生活
新的一年 你的理想生活進行式 從此開始
你是不是也有同樣的困擾,每一年購買手札的當下,
總對嶄新一年充滿喜悅和期望的計畫,
然而,整本印滿單一固定的日期格式,
突然一陣子忘了寫,又或沒有特別想記錄的事,
日子過了,好幾頁只能空在那,也不能再使用了 ,
心裡不禁覺得既浪費又可惜!

Flexible and unlimited writing space

With every stroke, record every moment worth mentioning

Every project, every good idea, every infinite possibility

Leaving no blanks. Set your determination to learn to live to your potential.

This New Year, your ideal lifestyle starts here

Ever year you face the same problem. Once you buy the yearlong planner,

You start making plans for the whole year, full of joy and anticipation.

However, in your planner, full of printed fixed dates,

You forget to write, or maybe there’s nothing in particular that comes to mind.

Day after day pass by, page after page left blank, all left unused and unless

All that’s left is a sense of regret and waste.

 

➜歷經130天的設計規劃和印製

130 days of design planning and printing
➜部分內頁蘊藏一句祝福的話語

Words of blessings interwoven within certain pages.
➜一本不受日期設限,卻能365天隨時想用都超好用的年度手札

Can be used any time, 365 days of the year, without being limited by the particular year or date.
➜我們希望讓筆下的日常書寫更自由、更不受拘束!

Our hope is that every word written is free and unrestrained!
➜可攤平使用

Can be laid completely flat on the table

 

□封面  Cover

□使用紙材|長瑩 Curious MATTER

Paper Material |CNJ Curious MATTER

□印刷方式|網印 pantone801c、白墨

Printing method | Screen Printing Pantone801c, White Ink

□扉頁|鑫天力-里紙炭(竹尾)

Pages |Shin Tien Li – Charcoal Paper (Bamboo End)

□內頁|東玖-再生元素

Inner Page| Dong Jiu – Recycled Material

□裝訂方式|裸背線膠裝 / 裝訂線染色 / 網版印刷

Binding Method | Coptic Binding / Color-Dyed Stiches / Screen Printing

 

LIGFE 立格扉

家飾品牌VIS品牌識別設計 / 網頁 / 氣氛攝影

 

以LIGFE中「L」作為LOGO透視架構,硬挺垂直的線條不只展現品牌創新結構和運用材質上的專業精神,同時亦建立空間與收納的意象,產生從門外觀看空間的視角,進而將立格扉的概念融入其中,立——立方 ; 格——收納 ; 扉——窗戶與透光,交織成一個生活的器皿、一種生活的態度。

中英文標準字體設計,與LOGO融合出一致的視覺風格,簡練純粹的線條,傳遞品牌嚴謹打造堅實品質的意念,並在字間隱藏收納的含義,使整體視覺統合並走出嶄新獨特的風格。

在色彩應用上,深灰色的標準字體呼應「立格扉」以鐵件做為產品架構的製研根基。樸質的木褐色傳達產品結合木質溫潤的觸感,更貼近居家生活的溫暖舒適。清新自然的主色調—青綠色,如同綠意和陽光入室般,象徵產品為居家收納創造最舒服的生活風景,在收納取捨之間帶來感官的清流、心靈的愉悅。

Using LIGFE’s “L” as the logo’s visual structure, the rigid vertical lines not only demonstrate the brand’s innovation and professionalism in architectural design, but also create the concept of space and storage. The design brings a different perspective to how we view space, combining all the elements of the Chinese letters of the LIGFE brand (立格扉): 立 expressing symmetry, 格 representing compartments, and 扉 meaning window. Interwoven, these elements become a new gateway to a new attitude to life.

Designed with standard Chinese and English fonts and fused with the logo to bring a consistent visual style, with concise and pure lines, reflecting the brand’s rigorous commitment to quality. And within the words are hidden the implication of storage, merging the overall design into a new unique style.

In terms of the color schemes, the dark gray color and the standardized fonts echo the LIGFE brand’s use of steel frames as the structural framework for all its products. The simple wood color conveys the product’s warmth and comfort, bringing us ever closer to feeling of being home. The fresh natural main colors of greenish blue, resemble the nature and sunlight, symbolizing how the brand brings a sense of comfort into daily life, gives births out a feeling of purity and deep pleasure.

www.ligfe.com


詹絲蓉人文經絡

人文經絡品牌識別設計 /  VIS設計

撥筋,是一種深層的按摩方式,沿著經脈以點、線、面,深入肌肉、筋膜,疏通運行受阻的氣血,達到放鬆身體的功效。

 

詹絲蓉人文經脈因家人健康問題而接觸撥筋,以按摩的方法調養體質,使身體重新回到健康的狀態,在匆忙的生活中,累積的疲勞使得身體沉重不已,撥筋循著身體的脈絡,輔以工具按摩,放鬆肌肉,重新疏通氣血,回歸自然狀態,不僅是恢復身體機能,深層按摩更滋潤著疲憊的心靈。

 

識別以撥筋畫「8」的基本手勢融入結合「絲」字的運筆之中,強調撥筋柔順的按摩手法,流線線條的粗細變化、圓角八角形外框巧妙地帶出了柔中帶剛的按摩力道。標準色以較低彩度的大地色系呼應著撥筋回歸身體本質的特色。

 

事務用品部分則依循識別設計,輕柔的線條與色彩相互配合,整體視覺舒適、放鬆,與品牌放鬆身心的理念不謀而合。

 

Tuina, a form of deep tissue massage, involves applying pressure along the meridians to penetrate the muscles and fascia, unblocking the stagnation of qi and blood, and achieving the effect of relaxing the body.

 

Jancy Jung, the founder of “人文經脈” (JenWen Meridian), became acquainted with Tuina due to family health issues. Through massage, she nurtured her physical health and restored her body to a state of well-being. In the hustle and bustle of life, accumulated fatigue weighs heavily on the body. Tuina follows the body’s meridians, supplemented by tools for massage, to relax the muscles, clear the qi and blood pathways, and return to a natural state. It not only restores bodily functions but also nourishes the exhausted soul.

 

The logo incorporates the basic gesture of Tuina, “8,” combined with the character “絲” (silk) to emphasize the smooth and gentle massage technique of Tuina. The varying thickness of flowing lines and the rounded octagonal frame skillfully represent the gentle yet forceful massage power. The standard color palette features low saturation earth tones, echoing the essence of Tuina in returning to the body’s nature.

 

The stationery design follows the identity concept, with soft lines and harmonious colors, creating a visual experience that is comfortable and relaxing, in line with the brand’s philosophy of relaxation and rejuvenation.

豐食祭

蘿蔔糕VI品牌識別設計 / 品牌識別改造案 / 包裝設計 / 網頁設計

 

菜頭粿,對於台灣傳統記憶來說是過新年時,阿嬤灶腳飄香的年味,也是特定節日祭祀時,餐桌上才會出現的道地風味。「豐食祭」以豐衣足食的精神,連結台灣傳統生活文化的記憶,選用台灣產地直送的白蘿蔔,純米成分,堅持手作,延續古早蘿蔔糕的精髓,每一口都吃得到真材實料的蘿蔔香和米香。

長久以來「豐食祭」一步一腳印在全台灣傳統菜市場一攤攤叫賣販售,逐漸在市場界建立起口碑,甚至將「專注做好每一塊蘿蔔糕」作為一生重要的志業。這次希望透過品牌整體識別的重新建立,優化整體視覺印象,同時拓展行銷市場。在品牌主識別設計上,透過蘿蔔粿剛出爐切塊的切割線條,轉化成「粿」字的意象,圖象又兼具字義的手法,增強人們的視覺記憶,象徵手作也傳遞出類東方花窗的風格,呼應台灣傳統粿食的文化氣息。

標準字則以傳統書法字表現手感和古早味的氣息,希望傳遞穩重、真樸、專業卻不刻板的印象,標準色則以金色、磚紅色、米色、黑色為主,象徵新鮮食材的本質、年節、火侯、專注的職人精神,烘托出台灣傳統蘿蔔粿的溫度,同時兼具中高端品牌的質感和細膩度,同時我們也為品牌企畫一系列的形象攝影,強化「豐食祭」品牌核心作粿職人的嚴謹態度,透過最家常的料理方式,希望將創始人對蘿蔔糕用心究極的精神,及這份堅持道地實在的無比美味讓更多人看見。

 

The white radish cake represents a unique memory in traditional Chinese culture: both during Chinese New Year with the fragrance from the stove as grandma is preparing the food overwhelms the room, as well as being a key local dish during important festivals, especially when paying respect to the ancestors.

Inspired by the concept of abundance, ” Fong Shi Ji” conjoins the memories of Taiwanese traditional culture. Choosing amongst the local produced radish cakes, hand-made out of pure rice, to preserve the essence of traditional radish cake cuisine. With each and every bite you can taste the purity in the ingredients and the fragrance of the rice in the radish cake.

Since long ago, “Fong Shi Ji” has been selling in the traditional Taiwanese markets, gradually establishing a reputation, making their motto of “making every radish cake perfect” the center of their business. This time around, we hope to re-establish the overall brand recognition by optimizing the overall visual impression and expand beyond the current market.

In terms of brand recognition, the logo uses the concept of freshly cut-lines of the radish cake to cut out the lines resembling the Chinese character “粿” (Rice Cake). Thus, enhancing the viewer’s visual memory, while at the same time conveying the values of being a hand-made product with a combination of the latticed window design to fully echo the Taiwanese traditional rice cake cuisine culture.

The font uses traditional Chinese calligraphy to express the serenity, simplicity and professionality of this traditional cuisine, yet showing that it is not old-fashioned. The main color scheme utilizes gold, brick red, beige and black symbolizing the essence of the fresh ingredients, the annual festivities, the culinary flame, and the dedicated staff. Together, the colors draw out the warmth of Taiwan’s traditional radish cakes and at the same time display the detail and sophistication of high-end brands.

We have also planned for a series of photoshoots to strengthen the “Feng Shi Ji” core brand’s commitment to precision in the creation of the cuisine. Furthermore, through the display of home-cooking methods convey the founder’s profound devotion to radish cakes, so that all can experience the authenticity and delicacy of the brand.

老鍋農莊

網頁整體視覺設計 / 廣告文案 / 商業攝影 / 網站改造

探究為走入農莊的第一步,集百年米食、在地生態文化與教育為一體的「老鍋農莊」。

在品牌網頁設計部分,延續原有的舊風格,內容從探索的角度出發,從新竹為風的故鄉到農莊的歷史背景,百年米粉、生態教育、文化之旅逐一呈現,排版上運用許多手繪的小插圖,讓整體網頁更充滿豐富的故事性。而在色彩選擇上也使用與米粉相呼應的米色、咖啡色系配色,朔造古早味的質感氛圍又帶點濃厚的人情味。

「老鍋農莊」不僅為傳承百年米粉的好滋味,亦是多方角度呈現休閒農莊美好一面,從保護土地的初心出發,推廣生態與文化為輔,珍視台灣米粉產業。

As you take your first step into the “Old Pot Farm”, you will encounter years of rice cuisine, a local eco-culture, and a learning atmosphere.

In terms of the brand’s web design, it continues with the original style, however, adding an element of exploration into the content. The focus starts with the farm’s origin in the hometown of Hsinchu to its current locale, with it, all the years of rice noodle cultivation, ecological education, all as a cultural journey presented one by one. The overall webpage full of hand-painted vignettes enriching the page with a sense of story.

In terms of color selection, beige and brown were selected as they resemble the colors of rice noodles, further bringing out the traditional flavors from childhood and the warm feeling of familiarity.

Not only has “Old Pot Farm” inherited years of excellent tasting rice noodles, but through multiple perspectives, exhibited the beauty of the farmlands. At the heart of it all, a genuine desire to preserve the fields, promoting ecology and culture, and treasuring Taiwan’s rice noodle industry.

旺福

在地人的茶館/中式茶館vi識別系統規劃設計

「旺福」以在地人的茶館wonder life作為品牌識別口號,搭配復古熱情的深紅色,字型設計以渾圓大器的字體結構,橫劃左上角揚起的斜角象徵火(旺)的意象,圓融的福字象徵飽滿豐收。

整體logo外框結合台灣早期每戶人家門外的傳統窗花意象,並加入復古感旗幟,象徵著旺福所傳達出的懷舊感與家的氛圍。

輔助圖形配色來自於家的溫暖滋味與五零年代的美好記憶,以絹印的質感呈現古早味插畫,傳達出家的溫暖及台灣早期懷舊的感覺。

有多久沒有好好的坐下來品嚐一杯濃郁香甜的純粹好茶了呢?

一壺沉香好茶、一份精緻餐點,勾起人們心裡最底層的好滋味,品牌融合復古50年代及在地家鄉人情味,品嚐美食之餘享生活佐茶時光。

The “Wonder Life” tea house uses the phrase “wonder life” as its slogan in combination with an old-fashioned dark red as its color scheme. The font design is built mainly on large round contour shapes. On the Chinese letter “旺” the upper left edge slightly curves up as if on fire, while the fullness of the Chinese letter “福“ represents blessed harvest.

The overall logo frame combines the traditional window imagery of each household in Taiwan’s early days, and adds an antique-style banner, symbolizing the nostalgia and feeling of home conveyed in Wonder Life.

The matching auxiliary graphics focus on the warm sensation of home and the memories of the 50s, including the use of old-fashioned traditional cuisine into the illustrations, to convey the warmth of family and a sense of nostalgia of early Taiwan.

When was the last time you sat down to taste a cup of rich pure tea? A pot of rich quality tea with a fine meal evoke the best from the bottom of people’s hearts. The brand blends elements of the 1950s, restoring the taste of home, and renewing a moment to enjoy the food and tea.

早稻溫度咖啡

Coffee  /咖啡品牌VIS識別設計

 

如果,烹調不只是為了品嘗美好的飲食,有沒有可能也烹調出一種生活的味道,讓人有時間就會忍不住想走進那樣空間,找一個最喜歡的位子,坐下享受空間裡瀰漫的美味溫度,不論是獨處的恬靜,又或三五人相聚的歡愉。

嚴選食材最自然的本質,用心看待每一款私房料理,期盼讓消費者不只是「找到」享受好食的滋味,也「找到」味蕾感官最舒適的生活角度。這是「早稻」創立的初心,也是設計這個品牌形象時,我們期望體現的氛圍。

字體設定為偏明朝字體的人文簡樸,定義日式職人般對手作料理的專業精神和穩紮實在。LOGO以金色為標準色,兼具樸實與經典,融合「日光」、「水」、「沃土」、「稻米」等元素,象徵充滿朝氣的日子、美好時光,更帶出了「早稻」一頓好食飲,餐食裡選自豐沃大地孕育的新鮮食材烹飪,稻米的意象呼應品牌名,也隱喻著稻穗越飽滿卻越謙卑的精神,留白的空間則傳遞日式究極的純粹和理想精神。

輔助色彩拉出了四個大地色系的內斂色彩,不只是呼應「日光」、「水」、「沃土」、「稻米」,也象徵「新鮮」、「溫度」、「純淨」、「咖啡香」。

輔助視覺圖示特別繪製一座簡約溫馨的建築意象,能給予觀者更多對美好食作的想像空間,在建築裡為你準備一餐好食、一種放慢腳步好好生活的況味,你可以靜靜品嚐食味之美,感受職人之魂。

What if cooking were not only for the sake of enjoying good food? Would it be possible to create a taste of life so irresistible, that anyone nearby could not resist but to walk in, find a seat, and enjoy the pervasive aroma and warmth. It doesn’t matter if you’re by yourself or perhaps it’s with a joyful gather of three to five people.

We rigorously select the most organic and fresh ingredients and each dish is carefully attended to. We hope consumers will not only “find” the taste of good food, but also “find” the best place to enjoy the flavor. This is at the core of “Find Cafe” and is the atmosphere we hope the brand image will embody.

The font is set to be simple and straightforward. It defines the professionalism and solidity of Japanese businessmen have towards cuisine. The logo uses gold as the standard color, combining simplicity and splendor, and blending elements such as “sunshine”, “water”, “fertile soil” and “wheat”. Together, these elements symbolize the vigor and life in every meal in “Find Cafe” and their richness and freshness in every ingredient. The image of sheaves of wheat echo the Chinese letter “稻”, which means rice, in the brand name “早稻”. It resembles humility, just like the sheaves bend over when the wheat on top becomes too heavy. The white space resembles the Japanese idealism and purity.

Auxiliary colors focus on four earth tones, echoing not just the “sunshine,” “water,” “fertile soil,” and “wheat,” but also “freshness” “warmth,” “purity,” and “coffee’s fragrance”.

The auxiliary visuals of a simple and warm architectural image give the viewers more room to imagine the gourmet food. Through the visuals, you can delight in a good meal, slow down and enjoy life. Gently relish the taste the beauty and feel the spirit of the Shokunin.

 

雲嶺鮮雞

禮盒包裝設計/品牌識別設計改造

 

來自雲林的領先土雞,從育種、飼養、電宰、加工層層控管,替消費者嚴格把關。擁有自家經營數十年的土雞飼養場,小雞階段就用心給予優質的飼料和生長環境,長久以來主打天然、健康、美味,是一個具備豐富飼養經驗、對品質嚴格堅持的在地品牌。近年來因品牌包裝行銷推廣上,面臨品牌識別過於複雜、難以靈活運用,及識別性不高的問題,希望重新詮釋品牌精神,重新設計優化logo。進而延伸設計,推行一款嶄新形象的品牌年節禮盒。

在logo設計發想上,排開原有繁複的山嶺和景色元素,以品牌堅持育種的紅羽土雞特徵為主軸,特別著墨勾勒出雞冠、雞尾、羽毛流線的特徵,讓識別簡化更彰顯品牌特色,羽毛的表現上融合滴滴純粹的語彙,傳達品牌主力產品——雞精的意涵,整體結合拓印手感的紋理,讓logo多了本土、質樸的溫度,標準字設計則以粗細有致的明體表現人文、偏手寫但不失專業穩重的設計主軸,字體局部巧妙融入雲朵、山嶺、雞腳的線條,呼應品牌價值,同時不流於格局太小、可愛或過於手感。土雞活力奔跑在山嶺雲霧之間的意象,如同徽章認證、又像在鍋內燉熬的設計意涵,則透過輔助線條的方式,讓品牌識別有了更活潑靈活的延伸應用。提升品牌形象和質感、卻不過於高貴有距離,保有鄉土在地意涵又不失贈禮喜氣的禮盒,是品牌識別優化後首推禮盒設計的主要訴求。設計構思以大塊面、幾何且不規則線條和色塊表現雲嶺場景,手撕邊線般的色塊處理,烘托在地鄉土的質樸,色塊有疏有密的構圖意境,透過象徵土雞和大地的暖色調搭配,讓整體視覺更增添細膩度。袖套的設計以燙金表現logo,提升禮盒的層次和質感,未來更可以因應不同節慶主題,改變袖套的設計樣式,讓禮盒在既有形象中有更豐富的變化性。

 

The organic chickens from Yunlin has been carefully monitored for high quality and safety for each and every consumer, from breeding, feeding, slaughtering, to processing. The organic chicken farm has been in operation for decades, and from the very beginning, the small chick is given dedicated attention with high-quality food and excellent living conditions. With a focus on natural, healthy and delicious food, this local brand is built upon a rich history of chicken breeding and a commitment to strict quality control. In recent years, there have been problems in the area of promotion for the brand. The brand image was too complicated, difficult to use, inflexible, and didn’t stand out. For that reason, we hope to reimagine the brand and redesign the logo and then extend that design to implement it into the New Year’s gift box.

For the creation of the logo design, we removed the original convoluted design elements, including the mountains and scenery, and focused rather on the brand’s competitive advantage, which is the red-feathered chicken. The design intentionally outlines the crest, the tail and the feathers to clearly highlight the brand features. The feathers are shaped in form of water drops to represent the brand’s core product: the chicken essence. Moreover, the design has a rubbing print texture to give the logo a more warm, humble, and rustic feel.The font design uses the Chinese Ming font to give a more folk feeling, as it has the appearance of being hand-written, while not losing its sense of professionalism. Additionally, the design ingeniously integrates into the font elements of the clouds, mountains, and chicken feet into its contour, echoing the inherent brand value without making the design feel too childish, careless, or amateurish.Auxiliary contour lines are used to create the imagery of the chicken as if running between the mountains and the clouds, while also giving the impression of a emblem as if a certification stamp, while also creating the suggestive image of the chicken stew in a pot, thus adding a greater vitality and flexibility to the overall brand image for further application.In this manner, enhancing the brand’s image and class, while at the same time not making it too distant from the consumer. Thus, achieving the goal of redesigning the brand recognition, which was to retain the indigenous and local feel of the brand, while still emphasizing the cheerfulness and joy of a gift box.The design concept uses geometric shapes, irregular line patterns and color blocks to comprise the local scenery. The outline edges of the color blocks are design to appear as if torn by hand, thus giving a more rustic feel to it. These blocks are dispersed, some in tight composition, some spread out, and in combination with warm colors symbolizing the chicken and the land, together they provide the final touch to the overall visual.The packaging sleeves are designed with a gold stamped logo to enhance the quality of the gift box. In the future, the design of the sleeves can be adjusted according to themes of particular festivals, giving the gift box variety in its design.

春花秋實

/海鮮/和牛/鍋物-頂級火鍋/VIS品牌識別設計/空間設計

Award/TINTA 餐飲空間新秀獎/中國國際建築裝飾之餐飲空間類最具原創設計」/金棠獎年度最佳作品

 

鮮嫩彈牙的肉質,伴隨淡淡的深海鹹味,彷彿身處海上餐廳,美味在齒間跳動,食材的鮮甜原味也在口中逐漸蔓延。春花秋實秉持對餐飲服務的熱忱與多年的實務經驗,提供消費者以高貴不貴的價格,享受高品質且安心健康的海味食光,掀起消費者味蕾新感受。

品牌名稱中的字首「春」為創意主軸,以水墨筆法繪製圓弧狀象徵鍋物,現代簡約的線條解構與濃厚的書法中文字體結合,並將春花秋實中的英文縮寫C.H.Q.S,其字母筆畫隱藏於logo之中,使品牌具有獨特的解讀性,充分表達出東方鍋物文化的意涵。而右上方的英文字,則代表該品牌的讀音,讓品牌更具國際化。

色彩概念代表著品牌精神,藍色象徵新鮮海產,為飽享海味的饗宴;金色象徵精緻高貴,為細膩尊榮的款待;黑色象徵嚴謹真樸,為究極新鮮的堅持。主要輔助視覺以新鮮現撈的海產,用水墨拓印手法呈現,與品牌識別上的書法字體呼應,銓釋品牌對於頂尖新鮮食材的嚴格要求。另外,以鍋底形狀簡化為一個圓和把手,與不同的海洋波形與日式圖紋結合,象徵以鍋物料理為特色的核心。濃烈的水墨拓印搭配現代簡約的幾何線條,融合具象的海鮮食材與虛實之間的波浪,彰顯日式鍋物品牌其真樸、人文、極致風雅的風格與氣度。

Fresh delicate meat which accompany with taste of the sea, it is just like you are in the restaurant which nearby the sea when having meals. CCHS insists on giving the best service to customers with passions and honest attitude. They offer a reasonable price, high quality and health food.

The first word “Spring” in the brand is the foundational concept, the arc-shaped figure is drawn with a Chinese ink wash style to symbolize a pot. Combining simplistic linear design and Chinese calligraphy to create the words.

Furthermore, we have hidden the English abbreviation of Chinese word, which is CHQS, into the logo creating a uniqueness in the brand to fully express oriental pot culture. The English words on the upper right represent the pronunciation of the brand’s name, making the brand more international. The color concept indicates spirit of brand. Blue is freshness, means feast of sea. Gold is nobility, means hospitality of the highest honor. Black is simplicity ,means persistence in freshness. The ink printmaking conveys the sensation of freshness in seafood corresponding to the calligraphy of the brand. In this manner, we show the brand’s commitment to freshness of ingredients.

In additions, the pot shape has been simplified to a semicircle with handles combined with wave shapes and Japanese-style patterns to symbolize the characteristics of the ingredients in the pot. The dense ink printmaking combined with geometric shapes and waves elements illustrate the Japanese pot’s simplicity, sincerity, elegance, and style.

 

希望能創造一個秘境,領我們離開喧囂,並在山谷裡忘我地饗食人生。

[崖穴]
從山壁進入崖穴,中介空間中運用天花造型、方、圓錯層的牆面,創造出豁然開朗的用餐秘境。

[秘林]
室內元素中,利用此起彼落的黑管燈、樹影般的孔洞屏風,營造出有如如林中饗食之景象,在之間穿過一條白沙溪流,溪流裡有著切片式的假石,呼應著有如水墨畫的包廂牆面,彷彿置身在湖光山色的風景中。

[洞視]
在包廂透過有如夢境般的漸層圓洞,安靜地出現枯枝造景,又隱約的出現動態地人影交會,人與景成為空間中最美的一幅畫。

[遠山]
室外立面運用實木與鐵網折板虛實交錯,創造出曲折山壁,在這山壁之中,出現有如進入秘境的圓洞,引領入室。

| 主要材料 |
玻璃貼UV白墨輸出、仿水泥塗料、七夾角料、鐵件、運輸帶、苔癬、自然面石頭、九芎木枯枝、白砂。

UNLOCK ICELAND

島語覓密/ 冰島私旅整體品牌規劃 / VI品牌識別設計

UNLOCK ICELAND 島語覓密

是一名旅居冰島的台灣人所經營的私旅,分享關於冰島的美好事,生活哲學、文化、透過深度旅行,替冰島旅人實現冰島夢。

我們將品牌取名叫:『島語覓密』。透過UNLOCK ICELAND 文字的堆疊、話語的傳遞,不僅能夠幫助你想像冰島的純淨、詩意、寧靜與荒涼,也讓這裡最深層的人事時地物通通毫無保留地讓你知道。藉由知性、感性的旅行,帶你深入在地的冰島風景,在這座島嶼一起尋覓屬於你的私房軌跡,尋找那份心目中的無可取代。

視覺設計以層疊的書頁作為主視覺,彎曲翻飛的意象代表文字的堆疊累積與大自然間流動的氣息,如同冰島綿延的山峰與崎嶇地貌。左上角的星光象徵著北極針,引導旅人深刻體驗冰島的美好事。英語標準字的設計,特別將N上下顛倒,帶出翻轉冰島的意味。如 UNLOCK ICELAND 帶你進行的,是一場顛覆想像、令人怦然心動的旅程。輔助圖形|個別象徵-漸變的圖形象徵,總是帶給不同驚喜的冰島。圓球體代表冰島像是一個奇幻的星球,層疊的三角曲型代表冰島特色地形,星辰弧線象徵耀眼的星空、明亮的光、旅人們心裡的期待。

冰島人對於冰淇淋有著一種莫名的熱愛與堅持,尤其在晝短夜長的寒冷冬夜,在心靈上更具某種程度的慰藉作用。因此在色彩規劃方面,選用天藍色與粉色相互搭配,營造出吃冰淇淋的療癒感,希望透過顏色讓人感受到冰島的幸福哲學。

品牌標語:You’re Bound to Find More.
「你的發現肯定會超乎預期。」透過 UNLOCK ICELAND 的導覽,你可以從中得到意想不到的收穫。Find More 兩字用得有點曖昧,刻意不去強調會尋覓到什麼,營造出更多的想像空間與期待感。也許會是一份驚喜、也許會是一陣靈感、也有可能會是一段深刻美好。

更了解 UNLOCK ICELAND
https://unlock-iceland.com/about-me/

Run by a Taiwanese owner living in Iceland, UNLOCK ICELAND is a private tour company aiming to share the wonders of Iceland, its philosophy of life, culture, taking travelers deep into the treasures of Iceland so they can fulfill their innermost ambitions.

We named the brand: “UNLOCK ICELAND”. Through arrangement of the letters of UNLOCK ICELAND and its subtle meaning, you cannot help but imagine the purity, poetry, tranquility and quietness of Iceland, while at the same time feel as if all the deepest secrets of the land are being unlocked to you.

It is an intellectual and emotional journey, taking you deep into the Icelandic landscape, to find a private place of your own, creating for you an irreplaceable memory.

The visual design uses layers of pages as the main concept, with the curves and contours representing nature and its natural flow as well as Iceland’s rolling peaks and rugged terrain. The starlight in the upper left corner symbolizes the Arctic compass, guiding travelers to experience the full beauty of Iceland. The design of the English font flips the letter “N” vertically, symbolizing how Iceland will be a life-turning experience. So likewise, UNLOCK ICELAND will take you on a journey that will captivate your imagination and stir your heart.

Auxiliary Graphics | Individualized Symbols – Gradient graphics represent the different surprises Iceland will bring, with the circles representing Iceland as a fantasy planet, and the triangles representing its terrain. The arcs symbolize the dazzling sky, the bright lights, and the expectation of every travelers.

Icelanders have an inexplicable love and passion for ice cream, especially in the cold winter nights, as if it were to give a certain degree of comfort to the mind. Therefore, in terms of color schemes, the combination of sky blue and pink are used to create that healing sensation when eating ice cream, and hopefully through the colors, people can feel the philosophy of joy behind Iceland.

Brand Slogan: You’re Bound to Find More.

“Whatever you discover will exceed your expectations.” Through the UNLOCK ICELAND tour, you will gain more than you imagine. The words “Find More” in the slogan have a subtle implication. It deliberately does not emphasize what it is you will find, making space for the imagination and feeding your anticipation. Maybe it will be a surprise, maybe it is a burst of inspiration, and perhaps it will be a profound and beautiful moment.

一樂

日式整體 . 骨盤 . 身心 . 根本 / VIS企業識別系統設計  /  空間設計

 

日式按摩整體品牌規劃設計。品牌色彩計畫,選用象徵溫和與安閒的墨綠色,代表提供舒適、能恢復疲勞的環境。沉穩的香檳色則象徵現代與質感意義,顧客享受到最尊貴的服務品質。品牌識別logo,以肌外膜的橫切剖面的形狀作為輪廓,主要作用為包裹骨骼與肌肉,呼應業者希望藉由全方位的按摩療程,幫助身體從根本處全然的恢復。

此外,外框與主視覺骨骼交錯的模樣,與按摩後達至緩解的肌理線條結合,傳達出品牌放鬆舒緩的精神,並以極簡的線條設計出花窗的樣貌,呈現日式獨有的風格。輔助圖形的元素設計,使識別系統具完整系列性。其靈感來自於肌肉纖維的組成,表現出緊繃或緩解的狀態。與肌肉實際色彩相近,生動的表現手法,讓消費者的肌群感到無比地輕鬆。墨綠的幾何色塊,則表現出肢體調整前支架鬆散的狀態,與回歸最佳舒適的位置,完整識別系統設計,充分展現出別於一般大眾對於按摩店的印象。

在現代建築骨架中包覆日式傳統風格,以【竹、石、紙、木】的元素相互組成,空間氛圍訴求 舒適、調和、放鬆室內使用了許多木板雕刻,並將日本【家徽】文化融入空間內。不做過多的隔間,改以軟性活動竹簾作為視覺區,若隱若現更能突顯茶道是日本文化不可或缺的一部分,更代表了日式生活哲學,因此在各樓層都設計不同的品茗空間。入口及戶外空間以原木的元素,增添日式空間的自然質感搭配乾景及石燈,引領我們進入一個身心靈的世外桃源。

 

The color scheme for the brand is built on a choice of mild and dark green to symbolize an atmosphere of comfort and recovery from fatigue.The calm champagne color symbolizes modernity and class, further demonstrating the commitment to provide the most distinguished service so customers may enjoy the highest qualityThe brand recognition logo utilizes the cross-section of the epimysium, whose main role is to wrap the bones and muscle, as the contour in response to the brand’s aspiration to provide a full range of massage therapy to help the body into full recovery.

In addition, the interlocking of the frame and the skeleton visual combined with the contour of the relaxed muscle after a massage convey the brand’s core values of relaxation and peacefulness. Furthermore, the minimalist lines draw out the design of a rosette to highlight the brand’s unique Japanese background.

The auxiliary graphics make the brand recognition schema complete.Its inspiration comes from the composition of muscle fibers, showing both the state of tension and ease.The colors are chosen in proximity to the actual colors of the muscle to create the sensation of relaxation for the customer. The use of dark green geometric blocks represent the state of of the body before the adjustment and the restoration from that state into a more comfortable one in order to fully complete the brand’s design, further portraying a different perception of the general public’s impression of massage spas.

老田庄

楊桃汁品牌  / 品牌改造計畫(舊品牌名稱:白面東楊桃汁)  /  VI品牌識別設計

「老田庄」源自1968年的舊品牌白面東楊桃汁,承襲原有的品牌理念,秉持新鮮、健康、自然的飲品精神,將台灣古早味的楊桃汁,保留最原始的美好滋味,增添多元創新的飲品調製方法,傳遞至每個人口中,耕耘拓展發揚至全世界。

品牌設計策略日式簡約風格為主要方向,定義品牌的專業與成熟定位,外框運用楊桃的星形意向作出家徽風格的簡約型態,保留原始精神象徵,中心使用代表小農老田庄的田字去作意象,讓觀者能直接聯想到農夫與自然食材。

字體設計中,整體字體重新打造依照品牌的市場消費群,在書法比例中做出平衡點,讓字體走向長久性的觀者角度,擁有自己的哲學性,以及品牌的溫暖親近與專業感。

色彩規劃以大地色田園暖色調,與新鮮楊桃的水果產品色結合,希望帶給消費者大自然農作的健康意象,有活力且正面的視覺設計。輔助圖案概念是用田地切割意象,營造陽光、熱情、自然、農田、簡單、經典的品牌氛圍,即象徵「老田庄」走過經典的50年,串連每分耕耘每分收穫的品牌精神,延續飲品的獨特風味。

“Lao Tian Zhuang” originated from the 1968 brand Bai Mien Dong Carambola Juice, inheriting the brand’s ideals of freshness, health and organic, and thus retaining the original taste and flavor of Taiwanese carambola juice. Adding to it, is a multi-faceted innovative approach of making this beverage so it can be available into every hand and every corner of the world.

The brand design strategy leans towards a more simplistic Japanese style, defining the brand’s positioning as professional and reputable. The outside circular frame uses the star shape of carambola as an outline, to preserve the original ideals of the brand, while using the Chinese character “田”, representing the fields of the farms, connecting the viewers with the farmlands and the ingredients of nature.

In terms of fonts, the design was rearranged to meet the needs of the target market, resulting in a balance in the proportion of the calligraphy of the font. Overall, more pleasing to the sight and having a philosophy of its own, while retaining the warmth and sophistication of the brand.

The color scheme is based on a combination of the warm earth colors and fresh colors of the carambola fruit, together giving the consumer the sensation of nature and health, vigor and bliss.

The concept in auxiliary designs is to utilize the farmland’s field patterns to create a warm, welcoming, natural, simplistic and classic brand image, symbolizing 50 years of “Lao Tian Zhuang”, tracing every ounce of harvest into the unique flavor of the drink.

一樂鶴JAPAN

日商/保健品包裝設計/品牌識別設計

 

市面上保健食品琳朗滿目,卻鮮少有品牌純粹為素食者量身研發。「一樂鶴Veggie Care」秉持著純萃、天然的根基,研發出第一支代表性的營養補給產品,因此在著手規劃產品設計包裝時,我們期盼整體設計能幫助品牌樹立代表性的包裝視覺印象,在未來系列產品的延展上也能夠很好應用。

設計發想是以強烈卻單純的單片葉作為視覺的焦點主軸,葉片上透過兩種不同葉脈紋理的結合,透過如葉綠素般深淺自然的表現,表徵產品主要的特色:天然藻類、植物蛋白、維生素等多項元素,而主視覺的框線結合葉脈細膩紋理的設計概念,來自顯微鏡下的載玻片及玻片裡葉子之元素解構,象徵著玻片裡蘊藏著每一顆Veggie Care膠囊的誕生,一如這一片葉子的意象,完整凝縮了一天所需的營養補給,蘊含各種全天然純粹的元素和成分。

色彩應用則採喻意天然植物的深翠綠色為主,透過綠色系的色階搭配和變化,進而延伸出品牌個別產品的差異性,一起陳列時的系列感。整體畫面以大範圍的留白乾淨做表現,留白的空間不只突顯品牌主軸的特質,更是傳遞一種品質的專注、堅持,視覺層面呼應品牌訴求的全素食用,帶給人純粹、天然、安心,不添加任何雜質,不帶負擔的營養補充新概念。

 

Even with all the healthy foods in the market, there are but a few brands that are purely developed for vegetarians. Thus, “ILHA Veggie Care” has the developed the first prominent nutritional supplement product based on pure and natural ingredients. Therefore, during the planning of the product design packaging, the aim will be that the design of the package will establish the brand’s identity and what it stands for, serving also as the foundation for future extension of the product series.

The design concept use the simple yet robust concept of a single leaf as its core. The design combines two different leaf vein textures to express the unique features of the product, which are the use of natural algae, plant protein, and vitamins. The main visual focuses on deconstruction of the details of the leaf texture, as if seeing the leaf through a microscope, symbolizing that within every leaf lies the awaited birth of each Veggie Care capsule. Moreover, just like how this leaf can contain within it all the necessary nutrients it needs for the day, so does the capsule carry within it all the pure and natural ingredients necessary.

The color scheme is mainly based on the deep emerald green color of natural plants. The various gradients of green are used to differentiate the various products of the brand, yet at the same time create a sense of unity within the product series. The overall design uses large white spaces, not just to emphasize the brand’s core values, but also to convey the brand’s focus, persistence, and aesthetics. These resonant with the brand’s message of a nutritional supplement that is purely vegetarian, non-artificial, natural and organic, safe to use, and without burden to the body.

立沅建設-富鼎建案

立沅建設 |  建案富鼎3透天預售屋案 | 台中北屯透天案 | 房地產廣告企劃 | 廣告文案 |  簡銷設計 |  銷售應用設計

沅沅不絕,森森不息,沅水茂盛的建築新活水,在地品牌,堅持始終如一。

立沅建設,為你築幸福的家。

 

人生到達一個高度,值得擁有更自在也更寬餘的生活,遇見一個尋覓已久,與心契合的地方,有的時候,把心放慢,是沒空的更高境界,也放慢腳步,在院子裡,在鳥鳴林蔭下,漫漫散步,享受生活。

傳達幸福的方法有很多種,我們用一磚一瓦建構出溫暖與愛,這片心意,在每一個細節,每一個角落,都看得到。我們可以讓你與你摯愛的家人,享受每一刻日常的美好。

 

富鼎3的整體視覺設計上,採用大自然的元素,以大地色及綠色為主,帶出富鼎3坐擁大自然的特色。字體設計則是以書法字呈現,帶出大自然端莊且穩重的氣息。立沅建設的恆美之作,鄰近廍子公園、新都生態公園等。生活在城心,也能呼吸生態的多樣性。在北屯這個繁榮地區,擁一座埕院,方便之餘,也能生活的如此恬然、自在,慢想歲月的靜好。

 

Endless and ever-growing, the abundant waters of Yuan River flow into the architecture, an indigenous brand that remains steadfast.

Li-Yuan Group builds your happy home.

When life reaches new heights, it deserves a more relaxed and spacious living. Encountering a place that resonates with the heart, sometimes slowing down is the higher state of being busy, taking leisurely walks in the courtyard, under the shade of chirping birds, and savoring life.

There are many ways to convey happiness, and we use bricks and tiles to construct warmth and love. This heartfelt effort is visible in every detail, every corner. We can let you and your love enjoy the beauty of everyday life at every moment.

 

Abundant(富鼎3), the ever-beautiful masterpiece of Li-Yuan Group, is close to Shizih Public Park, Xindu Ecological Park, and more. Living in the heart of the city, you can also breathe the diversity of nature. In this prosperous area of Beitun, having a courtyard allows for such tranquility and ease in life, cherishing the serenity of time.

 

For the overall visual design of Abundant, we use elements from nature, with earthy and green tones as the main colors, highlighting the natural features of Abundant. The font design adopts calligraphic style, bringing out the dignified and steady atmosphere of nature.

貓頭鷹藥局

位於台灣彰化 | 藥局品牌識別設計 | 品牌應用設計 | 指標系統設計

 

你對藥局的傳統印象是什麼呢?當藥局不再只是提供藥物販售、診所、醫院的處方籤,而是致力於深入在地居民的生活保健需要,提供更多貼心的諮詢和服務,改變過去給人充滿藥味和冰冷空間的印象,充滿了親切和溫度,實際上對於一般大眾反映出的消費意願,相對產生了更多的可能。

「貓頭鷹藥局」就是一家嶄新概念的社區藥局,因為偏鄉人口外移嚴重,期盼能在非主要城市紮根,不只為鄉鎮地區的居民帶來專業完善的藥物諮詢、長青族的保健、養生資訊分享,讓偏鄉醫療資源較缺乏的銀髮長輩們,就像多了一個親切的好鄰居,提供安心便利取得慢性處方籤,甚至享有送藥到府的貼心服務。

貓頭鷹藥局的視覺定位,是希望突破傳統,並且在純樸的鄉鎮上無論各個年齡層經過都能產生一目了然的記憶點,即使年紀較大的長輩經過也能從識別上清楚知道這是一家藥局。

透過「貓頭鷹」與「藥丸」意象的巧妙結合,簡單而有力,一眼就能輕易辨識,在色彩計畫上也企圖突破一般藥局的色系表現,更溫暖、繽紛、活潑,同時呼應貓頭鷹藥局多元而周全的服務。

圓潤的icon式輔助圖形,充分展現整個品牌的核心元素,清楚卻靈活而不呆板的傳遞出品牌之特色與專業性,無論是輔助色的規劃又或輔助圖形的編排設計,應用在空間上的識別又或平面上的視覺形項建立,都展現了專業且鮮明的能量。

What is your traditional impression of a pharmacy? What if the pharmacy doesn’t just sell over-the-counter drugs and meet the prescriptions from clinics and hospitals, but rather, is fully committed to meeting the deeper health needs of the customer, providing insightful counseling and services. What if we can change the traditional perception of a pharmacy, the stereotype that it is distant and full of the stench of medicinal, and rather create a space of intimacy and warmth, actually increasing a consumer’s desire to walk in, creating new possibilities.

“Dr. Health” is that brand-new community pharmacy. With a shift in population into the urban cities, the goal is to take root into non-primary cities, providing professional and comprehensive drug consultation and health care for the residents of the township, sharing health information, and providing for the elderly. Furthermore, the hope is that just like a caring neighbor, we want to provide the elderly, who lack medical resources, a place where they can safely and conveniently obtain their prescriptions, and even enjoy the exclusive service of having those prescriptions delivered to the door.

The goal of the visual brand design for Dr. Health is to break through the traditional pharmaceutical image to stand out in every town, become a clear landmark. Furthermore, the design has to transcend age and generational gaps, so that even the elderly can clearly identify it as a pharmacy.

Through the simple, yet powerful ingenious combination of the elements of the “owl” and “pill”, the design can be easily recognized at first glance. Furthermore, in terms of colors, the design attempts to break free from the general color scheme of pharmacies, using warm colors that are livelier and more flamboyant to fully echo Dr. Health’s multi-faceted and comprehensive services.

The sleek icon-type auxiliary graphics fully demonstrate the core elements of the brand, clearly and creatively portray its key characteristics and the professionalism behind it. Moreover, with every thoughtful planning of auxiliary colors, the layout of auxiliary graphics, use of space, visual graphics, the brand validates its expertise and vividness.

倆茶詞

連鎖飲料品牌設計 | 手搖茶品牌定位 品牌改造翻新計畫 VIS品牌識別設計 | 氛圍攝影 | 空間設計

 

茶,從遙遠的過去到現在,一直都是維繫人與人情感的媒介。坐下來一起喝杯好茶,無論第一次見面,好久不見,或常常相見, 隨著喝茶的瞬間,空氣裡的氛圍,彷彿也隨著當下品茶的愉悅,而緩緩升溫…

拉近了彼此的距離,話匣子也隨之開啟了一段美好時光。

倆茶詞,以「守住好茶的本質,連繫人與人的關係」為初衷,傳遞「我倆」、「飲茶」、「談詞」的理念,享受 . 喝茶,是一種回歸根本對「茶」的品質與堅持;一起 . 喝茶,是人與人日常生活中溫暖而沒有距離的分享;因為 . 喝茶,傳達心意的話語或生活靈感的力量,從此被喚醒。

不只嚴選台灣產地茶,推出新鮮現沖的原葉原萃茶,更歷經無數時日,結合新鮮在地食材,用心研發一款款獨家、創新的藝文系茶飲,融合人與生活的純粹溫度、單純茶的本質、新鮮花果風味之美,致力開啟這世代的品茶生活文化。

邀請你,從這一刻起,好好放慢心

品味「倆茶詞」的美好能量。

From the distant past to the present, tea has always been the medium that sustains the emotions between people. Sit down and have a good cup of tea. It doesn’t matter if you’ve just met someone for the first time, or maybe both of you haven’t seen each other for a long time, or perhaps you meet often. Whichever it may be, the moment you take a sip of that tea, the atmosphere shifts. The air is filled with warmth from the enjoyment of every drop…

Ever drawing us closer to each other, and every word a gateway to yet another wonderful memory.

Cha We Talk is originally built on the intention of “guarding the essence of the quality of tea and connecting people”. It conveys the concepts of “Togetherness”, “Drinking Tea”, and “Conversation”. Enjoy . Drinking Tea is the fundamental way to return to the roots of the preservation of the quality of “Tea”. Together . Drinking Tea refers to the warmth and intimacy in sharing everyday life. Because . Drinking Tea conveys the power of tea to awaken the meaning behind words and bringing out the inspiration in life.

Not only has the brand carefully selected teas with origins in Taiwan, thus providing the most organic and fresh leaf extracts, but it also has spent countless hours combining fresh local ingredients to develop a most unique and innovative tea experience. Thus, combining people with the warmth of life, the essence of pure tea, and the aroma of fresh flowers and fruits, paving the way to the new era of tea in this generation.

We’d like to invite you, from this moment, to slow down a little

And taste the wonderful vigor in ” Cha We Talk.”

山晴宇

台灣南投透天案 | 房地產廣告企劃 | 全案視覺規劃設計 | 廣告文案

有⼀種生活,
是在繁華臨臨近處,
坐擁一城、一⼭、一靜巷
/
在綠意雲光前,
享受⼀⼾⼀風景的寬、天、闊、地
/
【⼭晴宇】
位居南投靠近市中心的別墅建案全境自成一格,悠靜⽽得天獨厚的立地條件, 加上建築外觀極簡、回歸⾃然風光的細膩設計, 成為企劃全案的出發點希望打造出「繁華入靜、一座一境」的氛圍
/
⼾型的規劃從少部分偏向⾸購客群到主力的高總價客群都有,因此在案名書法字體的設計撰寫,及視覺的設計提案,希望以⽔墨⾃然的風格基底,去烘托立地的特殊性及與主要客群對話的氛圍。
/
不因⽔墨⽽流於沈重, ⾊調的著墨,以及點綴⾃然的綠植、⽣態元素,表現出回歸清新⾃然,卻蘊含尊貴的調性,希望能更貼切的詮釋, 這個緊鄰南投市中心,近擁天光雲山 讓在地人耳⽬一新,堪稱南投最美的建案規劃。

 

There is a kind of life, near the bustling neighborhood, embracing a city, a mountain, a quiet alley

Amid the clouds and sunlight of nature, each space enjoying its own scenery of the vastness of the land and sky.

【Shan Ching Yu 】is a villa project near the city of Nantou with its own unique scenery. Though the surroundings may be quiet, the building is itself in a prime location. With a minimalist approach, the design of the infrastructure brings you back to nature with every small intricate detail.  Overall, the hope is to create an atmosphere of “Quiet in the Lively, One Scenery for Every Space.”

The design of each space is catered to both demographics, with a main focus on premium customers and at the same time, some first-time buyers. Thus, in the font and visual design, we have utilized Chinese calligraphy as the design foundation in order to draw out the uniqueness of the building site and connect deeper with the consumer.

Green highlights and nature elements are combined into the design to prevent the calligraphy from feeling too overburdening, yet at the same time preserve a majestic tone. In this manner, to fully convey how this project, while being close to Nantou city, is full of the splendor of the mountains and clouds and in the process, giving the locals a brand-new visual experience. Ultimately that this would be known as Nantou’s most splendid construction project.

臺中市動物之家

榮獲TIGDA  AWARD 優選 | 動物收容所VIS品牌識別設計 | 應用設計 | 品牌改造翻新

想像毛小孩在草地上自由自在奔跑、活潑快樂的模樣是什麼呢?

「臺中市動物之家」Logo設計方向以「狗、貓」作為創意發想,簡約的設計風格,運用手繪線條手法,勾勒出對稱的動物形狀,象徵相互依靠、陪伴之意,呈現彼此關懷、溫暖無比的意象。

標準色以自然咖啡色、純真淺灰色、自由鵝黃色,輔助色以用心卡其色、溫暖橘黃色,交互搭配且協調運用;希望利用顏色給人的視覺印象,在安全、自在的生活環境下,給予毛小孩新與心的力量,塑造親切的家,也帶出動物之家保護、守護的主要宗旨。

字體設計以黑體作為基礎,為維持動物之家專業、穩重的形象,並利用筆尖些微圓潤的筆畫設計,帶入親切的視覺感受,提升logo整體的視覺風格。輔助圖形設計以毛小孩活潑好動的個性,運用橘黃色系色塊的表現手法呈現出來,搭配房屋外型圖示,象徵動物之家希望能給毛小孩們一個家的避風港,無憂無慮的生活一輩子。

愛牠就給牠一個家吧!「臺中市動物之家」以支持認養不棄養的口號,期許大家都能為可愛的小動物們多付出一份關懷與心力。

 

Can you Imagine what would it look like for your furry little animal to run freely and cheerfully over the green pastures?

The Logo design for the “Taichung Animal Shelter” takes its inspiration from the concept of “cats and dogs”. With a minimalist design in mind, we used hand-drawn lines to outline the animal shapes, bringing to the viewer a sense of mutual dependency and companionship, built on mutual care and the warmth it brings.

The main color is a coffee-like brown, pure light gray, and a light yellow in coordination with khaki and warm orange as auxiliary colors. The hope is that through these colors we can create the sensation of a safe and comfortable living environment and convey our ambition to give these furry animals a new sense of strength and a new place to call home, as it is our purpose to protect and guard them.

The font design is based on the sans serif font, keeping with the professionality of the brand’s image, while at the same time using slightly round strokes to bring about a sense of intimacy, together improving the overall visual experience of the logo.

The design of the auxiliary graphics is based on the liveliness of our furry little friends. Using orange and yellow color block in tandem with house-shaped depictions to represent how the animal shelter is meant to be a refuge place for these animals, to live a life without cares.

If you love them, give them a home! “Taichung Animal Shelter” hopes to encourage the adoption of animals instead of giving up on them, so that together, we can show just a little more care for these cute furry friends.

希淨.Siking

手工皂品牌 | VIS識別設計 | 肥皂禮盒包裝設計 | 插畫設計 | 原住民布農文化

種子之家,由返鄉青年成立於台東的關懷協會。

種子,象徵著孕育及成長;家,則代表著穩定的支持,從孩子們的課輔班到社區就業輔導,種子之家希望成為守護種子生根、發芽、茁壯的第二個家。此外,協會輔導社區製作手工皂,並將營收的10%回饋予孩子的課輔班,就像日日山間的午後陣雨,灌溉著山林,文化得以生生不息。

The Seed Family is a foundation in Taitung started by the youth coming back to their hometown. “Seed” symbolizes nurturing and growth, while “Family” represents a safe haven. From tutoring centers for children to community career counseling, Seed Family hopes to become a second home that protects these seeds as they take root, germinate and grow. Moreover, 10% of the revenue of every soap that is sold is invested back into the tutoring of these children, so their culture can pass on through generations, much like the afternoon rainfall nourishes the land so it can grow and reproduce.

 

文化傳承

「希淨.Siking」融合布農族傳統植物「石菖蒲」,創造出全臺灣獨一無二、屬於布農文化的手工皂。布農族人在為嬰兒命名時以石菖蒲為孩子祈福,象徵孩子受到眾人的祝福,添加石菖蒲更賦予了手工皂獨特的文化氣息。

 

Cultural Heritage

“Siking” combines the Bunun traditional “Grass-leaf Sweet Flag” to create a uniquely handmade soap symbolic of the Bunun culture in Taiwan. When the Bunun people name their babies, they pray for them using sweet flag, symbolizing the blessing from the community. Thus, adding the sweet flag into the handmade soap gives it its unique cultural flavor.

 

包裝

識別設計轉化了布農族年曆「嬰兒祭」符號,象徵著種子之家的生生不息的理念,並結合石菖蒲及肥皂圓潤的外型,加強手工皂品牌的識別度。

森林、野生動物及傳統習俗等豐富元素並陳於盒裝正面,讓人第一眼就能感受布農族與自然生息的文化底蘊。推開盒裝,四款別具特色的手工皂以粉色系包裝呈現,各自代表獨特的祝福,散發著手工皂純天然的馨香。

Packaging

The designs builds on the symbols for the “Masuqolus” festival on the Bunun calendar, representing Seed Family’s concept of the endless cycle of life. The design combines the image of the sweet flag and the round shape of the soap to further strengthen the brand recognition. Forests, wild animals and traditional customs are all displayed on the front of the packaging, so that the customer can feel the cultural heritage of the Bunun people and the natural habitat of the wild animals. As you open the box, inside are four unique handmade soaps, all in a skin color tone packaging, each representing a unique blessing, exuding their pure and natural fragrance.

 

布農安福皂

針對中性肌膚研發的布農安福皂,添加香茅及薄荷帶來清新的香氣,具有驅蟲、鎮靜等多種功效。包裝以獵人及獵物為主角,為在森林裡穿梭的勇敢獵人提供保護與支持,象徵山默默著守護著布農族的文化。

Bunun Anfu Soap

Bunun Anfu Soap is suitable for normal skin. It adds lemongrass and mint for a refreshing fragrance, serving multiple purposes such as repelling insects and creating a soothing effect. The packaging design uses the hunter and the prey as its main design components. The soap gives these hunters protection and support, just like the mountains protect the Bunun cultural tradition.

 

 

親爽沁心皂

以迷迭香、薄荷為基礎的親爽沁心皂能緩解肌膚出油的困擾,洗淨後肌膚煥然一新。包裝以山林、農人、家畜圍繞著希淨的品牌識別,彷彿抬起頭就能遠眺山頭,來自山林的芬芳,沁入鼻息,帶來寧靜恬適的氛圍。

 

Refreshing Soap

This soap uses rosemary and mint as the base. It can relieve the oily skin, leaving it refreshed after a shower. The packaging design uses design elements of the mountains, farmers and livestock as its main composition, bringing you closer to the mountain scenery. As you breathe in the scent of the forest, it draws you into its peaceful atmosphere.

 

 

寶貝安福皂

嬰孩細嫩的肌膚需要更溫柔的呵護,薰衣草有鎮靜安神的效果,宛若母親溫暖的雙手,輕撫著寶貝的睡臉;廣藿香帶點森林泥土的氣味,讓寶貝在山林簇擁中沈沈入睡。採用淡黃色的包裝,如同床頭那一盞微弱的燈火,寧靜而安詳。

 

Baby Anfu Soap

The delicate skin of a baby needs gentle care. Lavender has that kind of calm and soothing effect, much like a mother’s warm hand, caressing the baby’s face in his sleep. Furthermore, patchouli, with its subtle forest scent, puts the baby to sleep in the embrace of nature. The packaging uses a light-yellow color, resembling the faint light by the bed, quiet and serene.

 

新肌美人皂

包裝以忙於農事的婦人為主角,特別為乾性肌膚所設計的新肌美人皂散發著甜香氣味,精心調配的配方滋潤著因乾燥而受損的肌膚,在洗淨的過程中,洗去一整天的辛勞與疲憊,在下個初陽升起時,迎接美的一天。

New Skin Beauty Soap

The packaging design uses as a protagonist a woman busy with farming. The soap with its sweet scent has been carefully crafted to moisturize damaged dry skin. As you use it to shower, it washes away all the exhaustion from a day’s hard work, welcoming the sunrise of a new day.

極撰

綠建材選品品牌 | 型錄設計 | VIS品牌識別設計 | 品牌改造翻新

 

當環保節能成為全球當前重視的課題,盛裝生活中一切的容器「建築」及建築內⼀切建材元素的節能性,也成為都市人對理想⽣活空間的追求。極撰起緣於⼀個家的故事,因為裝璜新家的過程中深入研究綠建材、居家節能設備,⼀邊發覺綠建材對於現代⼈生活及我們⽣活環境的重要性,才毅然決然投入這個產業。

在品牌VI的規劃中,先思考綠建材涉及的產品⾯,從極撰的主軸產品包含「照明」、「空 間」、「空調」、「水質」等,拉出了四個象徵性的圖像設計,並分別賦予代表性的鮮明⾊彩,進⽽延伸設計出既可以是品牌識別,⼜又能化為輔助圖形靈活編排在整體識別應⽤用系統上, 烘托出⼀種簡練清爽卻帶有溫度的氛圍。

⾊彩規劃上採⽤清爽、偏自然同時飽和的色調為主,結合品牌主色「藍綠色」象徵⼀切⾃然的根本。

品牌參展的年度型錄設計也採⽤清爽、乾淨、簡練的編排風格,留⽩和⼤⾯圖片, 融合⼩⾯積的設計巧思、著重字體編排的協調性,希望讓視覺呈現回歸到以產品為主題,⽽產品的攝影調性也趨向簡單,讓翻閱者更能清楚感受到建材的本質,並透過整體選⽤的紙材: 環保尼斯紙,模造紙紋的觸感,加上剛好的吸墨性和顯⾊性,結合騎⾺釘裝訂⽅式、局部後加⼯打凸為視覺層次加分,讓整本型錄在顯現質感的同時,不流於刻板、冰冷,⽽是更貼近綠建材要帶給⼈空間⽣活:低負擔、友善循環、舒活自在、珍視環境的精神。

With the environmental and energy conservation trend taking over all aspects of urban life, including living space and all elements and materials involved, more and more city-dwellers have begun to pursue this kind of lifestyle. The story behind this company began with a simple house. During the installment of the new home, the owner began to research eco-friendly material and energy-saving equipment and realized the importance of eco-friendly material in the modern lives of people and thus began investing into this industry.

In the planning for the brand’s VI, the first thing was to consider the materials in green architecture, from which were derived four main elements: “lighting”, “space”, “air conditioning”, and “water quality”. These four design elements combined with vivid colors can be extended into the brand recognition design as well as auxiliary graphics, creatively arranged and mixed to bring out a modest, invigorating, yet heartfelt atmosphere.

The color scheme is based on natural, refreshing and saturated colors to match the brand’s main color of “blue and green”, fully symbolizing the essence of nature.

The brand’s annual catalogue design for the exhibition also adopts a refreshing, clean and concise layout style, with large whitespace and full-picture displays in combination with detail designs and ingenious font arrangement, still placing the overall emphasis on the product. Moreover, the photography of the product leans toward a minimalistic style, so the viewer can clearly comprehend the building materials. The selection of the paper material for the catalogue is a rich eco-friendly paper, with unique texture, excellent ink absorption and high-resolution color rendering. In combination with the saddle-stich binding and post-processing work to create a layered visual, the overall design has a stylish, graceful flow to it, yet at the same time without being rigid and distant. Together, these elements represent the eco-friendly lifestyle and living space, which is characterized by lightheartedness, comfort, hospitality, and a deep appreciation of nature.

小味道禮盒

獲得Behance精選 | 伊莎貝爾禮盒設計 | 攝影企劃

愛的幾何學_菱格 Geometry of Love – Rhombus

「唯有共同經歷,才能成就愛情的模樣。」以愛的幾何學為軸心概念延伸的菱格設計款,經典菱格,喻意愛情裡堅不可摧的誓言,雋永而彌新。

菱格,一直以來都給人經典不敗、耐人尋味、經得起時間洗滌的印象,在設計思考時希望屏除最傳統的格紋表現,將菱格轉化為更細膩、內斂又不失時尚的個性。

不選用色塊的設計手法,反而透過細緻線條的聚合構成菱格,如同兩個人彼此走過的每一段故事和時間的軌跡,才能凝聚成恆久不變的愛情。

而菱格的塊面比例和律動高低交錯,構成一面經典而帶著低調奢華的圖騰,風格上呼應品牌歐式個性,在一點點前衛時尚中又保有甜美氣息和獨創菱格圖騰的氣質。

logo的編排位置延續系列一致的形象識別,強化品牌未來在展示露出的形象,未來設計款禮盒一字排開,能充分彰顯品牌旗下典雅而鮮明的系列個性。

在色彩上以金色作為菱格的主色調,呼應經典而雋永的寓意,結合婚嫁喜餅最廣受喜愛的溫柔粉色作為主色系,禮盒底部更刻意採用不規則的律動菱格,如同旋律般視覺意境,訴說愛情是動態的、是有生命力的樂章。細節更透過小字的英文編排增加細膩度,局部加工打凸的效果,一如刻下印證,意喻一場婚禮是見證真愛的時刻,更為整體禮盒增添質地和設計層次。

“Only by sharing an experience can we the experience and achieve the appearance of love.” The rhombic design extends from the concept of the “geometry of love”, symbolizing the indestructible vow of love, yet always being renewed.

The rhombus has always given the impression of being unassailable, intriguing, able to withstand the tests of time. Thus, in the thought process behind the design, the hope is to remove the more traditional plaid design, using the rhombus to create a more delicate, poised and stylish design.

Instead of using a color block design method, the design is built on contour lines that aggregate forming a rhombic shape, much like the traces left behind in the story and timeline that builds the foundation of the everlasting love between the journey of two loved ones.

The rhombus’ proportions and patterns are interlaced to form a vintage look with a discreet sense of luxury. The style echoes the brand’s European feel with a sense of avant-garde fashion, while retaining the sweetness and uniqueness of the rhombic shape.

The layout of the logo follows the basic brand design of the entire series, further strengthening the brand recognition. Thus, when the entire series are lined up and displayed, together they will fully demonstrate the brand’s sophistication and unique personality.

In the terms of color, the main color of choice is vintage gold, echoing a sense of timelessness, combined with the popular gentle pink used in many wedding cake designs. The bottom of the gift box deliberately uses an irregular rhombic design pattern, visually symbolizing that like a melody, love is dynamic and alive. The design is further enhanced by detailed arrangement of small English characters, adding a touch of embossing to create a layer of texture to the packaging, emphasizing that a wedding is the key moment we witness true love.

 

愛的幾何學_圓心Geometry of Love – Circle’s Center
「畫個圈,成就一個圓,沒有起始,也無所謂終點,只有永恆才是真正存在。」愛情就像幾何裡的圓,像時空的流轉牽引著兩個人相遇、結合而圓滿,進入彼此的世界後,天長地久的相愛,共築一個家、一個共有的生活圈。伊莎貝爾旗下的手工喜餅品牌「小味道」的這款禮盒,希望以「圓心」為概念,傳達愛情最美的模樣。

依循小味道歐系現代時尚的品牌個性,因此無論是在色調或設計的細節上,都希望保有微甜、浪漫,且帶一點前衛時尚的愛情氛圍。

「圓」為根基,透過圓型、手感線條排列的圓、類圓型如花朵轉動的圖像,有疏有密之間的律動,融合小圓點綴成樹枝和小花的意象,優雅的交織成一面pattern,象徵彼此相愛、相處所共築的圓心,是圓滿、綻放、帶有生命力、美好而和諧。

整體營造出現代時尚,保有溫潤又不失清新的氣質,logo在包裝視覺上以簡約俐落的色塊呈現,別緻大方卻不複雜,符合未來在發展系列禮盒的圖騰表現時,建立一致而鮮明、典雅的品牌識別形象。

色彩規劃上特別選用二款特別色,象徵愛情甜美的粉潤色和富含想像空間,給人清新如沐般感受的湖水綠,後加工以燙金的手法呈現部分英文字體,及植物意象的圓,英文字體則採用打凸呈現,在有限的預算上構成雅緻、內斂,不繁複的包裝效果。

“Draw an arc to make a circle, with no beginning and no end, only what is eternal is real.” Love is like the circle in geometry, symbolizing how the ebb and flow of time and space bring two people to meet, joining them together to complement each other. As they enter in each other’s world, long-lasting love begins, and a family is established, thus completing this shared circle of life. Isabelle’s gift box for the handmade wedding cake brand “Is a Taste” hopes that through the concept of the “circle’s center”, it can draw out the wonderful shape of love.

In harmony with the avant-garde European personality of the “Is a Taste” brand, the color and design details stay true to the brand by creating a sense of serenity and romance, while still staying in tune with what is fashionable and keeping up with an overall atmosphere of love.

With the “circle” as the foundation, the design uses contour lines arranged visually into circles, imitating the rotation of flowers, creating a spatial equilibrium. Furthermore, the overall visual employs small dotted circles, branches with small flowers, all stylishly interwoven into various patterns, to carry the message that within the center of mutual love and support lies a wholesome, flourishing vitality, exuberating with beauty and harmony.

All in all, creating a modern and fashionable design, while upholding a feeling of gentleness and freshness. The logo is presented in a simple color block on the package, elegant but not too complicated. It creates a baseline for future development of any gift box series designs, establishing a consistent yet distinct brand recognition.

The color scheme design employs two special colors: a sweet pink color, which symbolizes love and a lake green, which represents the richness in imagination and freshness. The post-processing involves using thermoprinting the English letters, and just like the circular theme of the flowers, the letters are arranged in a convex shape, creating a sophisticated, stylish, calm yet simple effect on the packaging using limited budget.

草笙屯間

仙草手搖飲飲品品牌識別設計 | 品牌故事 | 空間氛圍 | 攝影企劃

慢熬的純樸初心,堅持純粹手作的「草笙屯間」。
品牌以健康理念的追尋目標,講究每分原物料的來源,嚴選仙草食材及天然製作的專業步驟,添加愛與健康的心元素,保留傳統記憶中的古早味,加入茶飲的獨特調配,帶點創新的意味,卻不失簡單、純粹的飲用口感,用心完成每一口香醇懷舊的嫩仙草。

Logo識別設計以簡約色塊及線條代表仙草樣貌,中間樹枝象徵仙草乾熬煮過後凝結成的仙草塊,主色使用沈穩的墨綠色及咖啡色輔助,代表茶飲與仙草的嚴選,加入材質感帶出堅持熬煮6-8小時的純樸初心。

輔助圖形如仙草枝、茶葉、草根、刻度,以仙草熬煮的過程轉換成元素。內用DM設計刊物形式,茶刊結合品牌一路走來創立背景故事、專業製作步驟等,使其消費大眾了解天然可口的嫩仙草,呈現半透明琥珀色的背後,來自於品牌對健康的種種堅持。

拍攝企劃前端,為了將傳統記憶中的古早味甜品,與獨特茶飲的調配下,帶來的創新口感呈現出來,設定運用光影、道具、食材相互搭配,且拍攝一連串手作仙草的製作過程,帶出食用健康、無負擔的產品形象,期盼透過照片的成果,加深消費者對於品牌為天然嫩仙草的感受,替大家帶來最樸實自然的好味道。仙草香氣瀰漫,飄散在空氣中,在此刻 與我們一起沈浸在茶飲間…

 

Back to the simple and pure, insisting on handmaking its products: “Mesona Tea Shop”
The core of the brand is built on the concept of health, paying attention to the source of every raw material, carefully selecting each (), making sure the production process is fully organic, never missing the elements of love and wellbeing. The brand preserves the traditional flavors while adding in unique blends of tea to innovate a new taste, without compromising its simplicity and purity, thus pouring in wholehearted into each bite of grass jelly

The logo design uses simple color blocks and lines to represent the appearance of grass jelly. The branch in the middle symbolizes how grass jelly solidifies in the cooking process. The main color scheme uses a calm dark green and brown as the auxiliary color, representing the dedication involved in the careful selection of the tea and the mesona plant along with its 6-8 hours of continuous boiling.

The auxiliary graphics uses mesona plant branches, tea leaves, grass roots and marked dials as the main elements. The DM is designed as a publication, outlining the backstory of how the brand come to be as well as the expertise used in each step of the production, conveying the brand’s commitment to health behind each and every translucent and tender grass jelly.

The photography scheme uses a careful combination of lighting, props, and ingredients to portray how the brand brings together the traditional flavor of this sweet with unique blends of tea to innovate a new taste. Furthermore, the series of photoshoots of the grass jelly-making process reinforces the brand’s commitment to health and wellbeing for the consumer. All in all, the hope is to convey the dedication in bringing the consumer a most simple and natural grass jelly taste.

The scent of grass jelly diffuses into the air of the tearoom, immersing us into its aroma….

哲香氛

榮獲behance精選 | 香水品牌設計 | 紅樓夢 | 品牌定位 | 香水包裝設計 | 品牌應用設計

哲香氛萃取文學作品底蘊,致力以法式調香再現東方文學字裡行間的香氣與氛圍。

閱讀文學作品,人們得以延伸生命的體驗,探索更廣闊的世界。

嗅覺與其他感官不同,氣味分子不經過判斷與思考的迴路,而徑直進入情感與記憶中心,香引發嗅覺的生理愉悅;氛則引人進入腦海中,重逢那似曾相似、或被淡忘的片段。

夜宴系列

《紅樓夢》第六十三回 〈壽怡紅群芳開夜宴〉中,賈寶玉夜間宴請眾人,竹籤筒裝著象牙雕刻的花籤,預言般地暗示了眾人的命運,哲香氛推出「夜宴系列」香氛,每支香水各自對應一種花卉,代表著不同角色,以獨特的性格與香氣為使用者撒上不同的心情與身份象徵。

包裝設計以象徵富貴榮華的石青色覆蓋著象牙般的灰色調,並以紅色為夜宴系列點題,仿若夜宴裡晃動的燭火,脫胎自《紅樓夢》書中的色彩美學,和諧卻又不流於單調,巧妙的將文學的韻味轉化成視覺上的協調美感。

金色的線條以洛可可中國風格的筆觸勾勒出大宅邸生活的低調奢華,而分別代表七位角色的花卉藏匿其中,細細品味,便可以發現隱藏在外包裝的處處巧思,像是讀一本好書,每每耐人尋味。

艷冠群芳 Surpasser en Beauté

在燭火的映照下,薛寶釵率先抽出意寓「艷冠群芳」的牡丹花籤。

打開外包裝,「豔冠群芳」略帶酸甜的前調迎人而來,花籤靜靜在一旁守候,為艷冠群芳的香氣下了最好的註解,這是屬於抽籤的浪漫趣味,令人會心一笑。

韶光易逝,中調、基調隨著時間漸漸展現艷冠群芳的雍容大度。

席間,寶釵舉一杯美酒與眾人共賀,舉手投足之間散發著落落大方的自信,一顰一笑都滿溢著動人的魅力。

 

The brand “ZHE Parfumé” is built upon the beauty of literature, using French fragrances to manifest the aroma and atmosphere hidden within the written script of oriental literature.

Literature expands our life experience and broadens our vision of the world.

Of all sense, the sense of smell is unique. Odorants do not need to go through the analytical part of the brain, but rather enter directly into the emotions and memories, triggering a physiological sense of pleasure and drawing out fragments of memory that had previously been forgotten.

Banquet Series

In the 63rd chapter of Dream of the Red Chamber, “Girls Feast at Night to Celebrate Baoyu’s Birthday”, Jia Baoyu invites the guest to draw ivory sticks engraved with flowers from a bamboo container, each representative of the fate of those present. Likewise, each perfume in the “Banquet Series” release by ZHE Parfumé represents a flower and their unique role, each with its own fragrance and personality.

The package design uses a royal blue, symbolizing wealth and glory, in combination with a light grey, which represents the gleaming ivory. Like a candle lightens up a room nonchalantly in the dark, the red highlights, likewise, tie the whole design series together. Born out of the colors in “Dream of the Red Chamber”, the design transforms written script into a magnificent visual display.

The golden brushstrokes use a Chinese Rococo style to express the luxurious lifestyle in the novel yet tempering it with modesty. These brushstrokes ingeniously outline the flowers representing the seven roles in the story. However, you would have to search for them to find these intricate details hidden within the design, much like reading through a good book, the hidden treasures are waiting for those who will take their time to look.

Surpasser en Beauté

Under the candlelight, Xue Baochai draws the first lot, holding in her hands the stick with a peony engraving, symbolizing “Surpasser en Beauté” (meaning “unrivalled in beauty” in French).

Once you open “Surpasser en Beauté”, the top note welcomes you with a sweet and sour aroma, inside is a flower bookmark detailing the fragrance. It is a small little surprise that will bring a smile to any face.

With time, the middle and base notes gradually reveal the charm and charity of “Surpasser en Beauté”.

During the banquet, Baochai raises a glass to toast all who are present. This perfume captivates that very confidence and charm displayed in her mannerism and expression.

上奅台灣歌

Taiwan Pop music | 台語音樂節目識別設計(華視/公視)

 

上奅台灣歌  /  音樂節目識別設計

最時尚的流行音樂夜店—「上奅台灣歌Taiwan Pop music」。

華視與公視台語台全新音樂節目,將台灣最具代表性的台語歌曲,以老歌新唱的創新方式,結合每一位歌星的獨特唱法、編曲方式等多元特色,重新為台語歌注入新穎的樂曲生命,帶給觀眾耳目一新的視覺、聽覺饗宴。

Logo識別設計,以節目名稱融合字體設計,將標準字融入如吉他、鋼琴、管樂器等樂器,象徵音樂節目為多元性的樂曲與演唱風格,且特別設計將「奅」(phānn)一字,融入悠久且傳統留聲機符號,為傳遞台語老歌流傳世代的復古意象。

輔助圖形設計,將節目行進中的主持人、特別來賓等字幕介紹,延伸識別設計的相關元素。以各式樂器為主要圖示,「奅」一字運用黑膠唱盤外型傳達音符、歌曲流露出來的意象;歌詞字幕標在演唱歌曲的同時,以聲波的流動線條、跳耀的曲線,象徵歌手演唱時動人心弦的情感,與撫慰人心的感受。

海報設計以點亮城市為視覺設計方向,將招牌、街景、高樓大廈帶入微閃爍的霓虹燈意象,用音樂狂歡一整個夜晚,悅耳動聽的歌聲無論是歡樂的動感舞曲,抑或聽著療癒身心靈的抒情歌,都希望能帶給觀眾別與傳統的台語歌曲,「上奅台灣歌」美好的夜晚悄悄揭開序幕。

華視/公視台語台/2020年02月23日 每週日晚上9點播出

 

Taiwan Pop music / TV Music Show Design

The most trendy pop music nightclub – “Taiwan Pop Music”.

The Chinese Television Service and the Taiwan Public Television Service Taiwanese Station have worked together to recreate Taiwan’s most iconic Taiwanese songs in an innovative, fashionable tv show, combining old and new songs with the unique vocals and musical arrangements of each individual artist, giving the audience a completely new and fresh auditory and visual sensation.

The logo integrates the letters of the show name into the design, fusing the fonts into the shapes of guitars, pianos, and wind instruments, in order to symbolize the variety on this new tv show. Furthermore, the letter “奅” is designed into a gramophone, to preserve the vintage in Taiwanese songs throughout the generations.

Moreover, the names of the hosts and special guests are designed into the overall design.Using musical instruments as the main design template, the letter “奅” is further designed into the shape of a vinyl record player, symbolizing the elements of singing and musical notes. The lyrics of the songs are displayed in a lively wave-live sequence as the artists perform, to display their deep sentiments and passionate feelings.

The poster design uses the city lights as the main visual template, melding elements like signboards, street views, and high-rise buildings into a neon light design to convey the festive spirit of the night life. Through music and dance, from lively upbeat tunes to heartfelt love songs, the show “Taiwan Pop Music” hopes to give the audience a novel experience of Taiwanese music unlike any other.

Chinese Television Service / Taiwan Public Television Service Taiwanese Station / February 23, 2020  Broadcasting every Sunday at 9pm

艳花

永生花品牌設計 | 花藝品牌識別設計| 精裝禮盒設計

盛開綻放的玫瑰花代表聖潔、高貴之意。

「艳花」為保鮮玫瑰花藝品牌,保存嬌豔鮮花的美,延續花朵的生命,而誕生永不凋零的玫瑰花。

獨特的保鮮方法源自日本有機且無毒製程,在無須澆水、更換情況下,可維持一年以上,將玫瑰花的聖潔與光采,以燦爛之姿,光彩綻放。

Logo識別設計,以品牌名稱「DIVINE ROSE」中的「D、R」與玫瑰結合發想設計,將字母線條轉換與玫瑰花外型融合,線條堅毅象徵永生花永不凋零的強韌,方正的比例設計在細節處些微弧度與收放,代表品牌擁有高貴的花朵,與優雅的氣質。

英文標準字以襯線字和非襯線字融合設計,展現花朵迷人魅力與大方大器的視覺感受,堅毅線條搭配穩重比例與圓弧的勾勒,提升整體的一致性。

品牌色彩規劃,以金色代表高尚地位,灰色象徵在長時間下花朵的韌性,輔助色以自然墨綠色,與粉色帶出玫瑰花嬌嫩之意。輔助圖形設計,以星光與永恆概念發展,將玫瑰花融合無限圖形,與結合日、月時間轉換,代表花卉永不凋零的意象。

品牌將日式高雅的花藝品,藉由全球認證花藝師之手展現出來,將綻放的花朵浸漬有機精油,散發愉悅、使人放鬆的獨特香氣,成就一朵朵代表永恆的永生花。

 

The blooming rose represents purity and nobility.

“Divine Rose” aims at preserving the freshness of the rose, capturing its beauty and delicacy in time. By prolonging its lifespan, the brand creates a rose that never fades.

The unique preservation method originates from an organic and non-toxic process in Japan. The flowers can be kept for more than a year without watering and without needing to be replaced, keeping its original purity and brilliance in all its splendor.

The logo design employs the letters “D” and “R” from the brand’s name “Divine Rose”, bending them into the shape of rose. The firm and resolute contour lines represent the never-withering flower in combination with upright and foursquare shapes with slight curvature to bring out the brand’s elegance.

The English letters use a combination of Serif and Sans Serif fonts to bring out the charm of the flora to create a bountiful visual sensation. The solid staunch lines and arc shapes enhance the overall graphic consistency.

The brand color palette uses gold to symbolize nobility, gray to symbolize the resilience over time and a combination of the auxiliary colors dark green and pink to symbolize delicacy.

The auxiliary design is developed on the concept of starlight and eternity, fusing roses with the infinity symbol and utilizing symbols representing day and night, all in tandem to convey the imagery of the flower that never wilts.

Through the hands of internationally recognized certified florist, the brand hopes to bring out the elegant of Japanese-style floral craftsmanship. These blooming flowers are infused with organic essential oils, exuding a unique and relaxing fragrance, giving birth to the blossom representing eternal life.

慕朵時尚美學

入圍金點設計獎 | 時尚美學 | 美甲美睫品牌識別設計 | 品牌改造翻新 | VIS設計 | 精裝menu設計

慕朵,提供專業的美睫美甲、美容護膚等服務,提供消費者全方位「美」的需求,注重品質及細節,除了提供時尚、專業的服務之外,也同時注重消費者體驗,讓消費者在變美的過程中感到舒適且放鬆。

Moamor provides comprehensive professional “beauty” services including eyelash services, manicure, and skin care, paying attention to quality and detail. In addition to providing chic and professional services, the brand pays close attention to the customer’s experience, making sure he or she feels comfortable and relaxed in the entire process.

 

Moamor由法文「Mon amour」演變而來,意味著「我的愛」,傳達著愛與專業的連結,藉由建立起與慕朵的連結,消費者透過專業的服務,體驗至高無上的尊榮感受,也代表著「為悅己而容」,經由變美而使心情更加愉悅,讓每個人成為「自己的愛」。

The brand name “Moamor” comes from the French phrase “Mon Amour”, which means “My Love”. The hope is to link love together with professionalism, becoming Moamor’s unique brand recognition. Through its professional service, customers would feel greatly honored. Furthermore, the brand hopes to convey the ideal of “dressing up for oneself”, so that as customers become more beautiful, they can become the very person “They Love”.

 

Logo識別方面,結合M、O、A、R的英文字型,運用線條勾勒出時尚典雅的風格,以高挑、修長的中文字型傳達纖細的美感,並且在中、英字體都加入襯線,纖細的質感中帶著睫毛的意象,加強品牌的識別度。

The logo design combines the letters “M”, “O”, “A”, and “R”, using contour lines to draw out its elegance and style. The Chinese letters use thin and tall lines to display allure, with both Chinese and English letters using serif lines to give the impression of eyelashes, adding to the overall brand’s recognition.

 

色彩運用方面,以「重生、養護、愛美、關懷、專業、生活」為概念,選用柔和的色系,傳達品牌理念。

Furthermore, using soft colors as the main color scheme to represent the concepts of “rebirth, care, beauty, professionalism and life.”

旺萊山

鳳梨酥伴手禮包裝設計 | 中秋禮盒  | 年節禮盒設計
旺萊山座落嘉義民雄鄉,位處副熱帶與熱帶氣候間,在700多公頃的土地中孕育每一顆鳳梨。因土壤呈現紅色弱酸性,為鳳梨最佳的生長環境,因此栽種出來的鳳梨香甜多汁。為了提供給消費者新鮮美味的食用品質,以「一顆鳳梨,僅能做四顆鳳梨酥」為品牌口號,將鳳梨酥每一個製作成果極致完美展現。
 
2022年福虎生鳳,旺萊山鳳梨酥新年禮盒包裝設計,以虎年意象及品牌產品鳳梨做結合的新年標語,完整體現出虎年喜氣形象。外盒的封套設計以農村鳳梨田園為主題,展現純樸、踏實及濃厚的鄉土情懷,大家辛勤耕耘、互相幫助,共同為甜美的收成努力打拼。暖色調的紅、橘、黃,不僅是新年的象徵,更是親切、溫暖、人情味的代表,期望收到旺萊山禮盒的每位顧客,都能被這份溫暖所感動。
 
結構編排設計上也暗藏神秘,套著封套的禮盒,悄悄的在山的後方發現了動物的尾巴,封套拆開後,驚喜發現原來是一隻老虎與旺萊貓吃著鳳梨酥的趣味互動,呼應標題的福虎生鳳,將整體禮盒包裝設計概念巧妙的串連起來。旺萊山座落嘉義民雄鄉,位處副熱帶與熱帶氣候間,在700多公頃的土地中孕育每一顆鳳梨。因土壤呈現紅色弱酸性,為鳳梨最佳的生長環境,因此栽種出來的鳳梨香甜多汁。為了提供給消費者新鮮美味的食用品質,以「一顆鳳梨,僅能做四顆鳳梨酥」為品牌口號,將鳳梨酥每一個製作成果極致完美展現。
 
2019年中秋禮盒設計,以「今天,我們在月色下 團圓了!」為設計發展,禮盒中以嫦娥為主角,與品牌吉祥物旺萊貓一同化身中秋節慶故事裡的後裔、玉兔及吳剛。畫面中嫦娥張開雙臂擁抱圓滿的月亮,象徵中秋佳節,一同團圓的節慶習俗,在星空月色與歡樂的氣氛下團聚一起。
色彩規劃,兩款袖套主色分別選擇代表星空的寶藍色,與溫暖團聚的粉橘色,搭配鳳梨代表的黃色及其他鮮明色,選用淡色系搭配,整體給人較活潑、舒適,且象徵活力、愉快氛圍。
材質設定部分燙金及燙銀如品牌logo、圓滿月亮,可加強禮盒的高級感;內部增加一層描圖紙,隱約透出禮盒內一個個美味可口的鳳梨酥,點綴禮盒之於也可提升質感,內外兼具設計的小細節,無論送禮或自用,都能感受到品牌希望帶給消費者除了用心製作產品以外,更是在乎品牌整體的視覺感受。
 
2020年春節禮盒設計,以「春來、旺來」為主軸概念,用「旺」一字設計發展。透過春聯的表現方式,結合過年時的喜慶活動,如家家戶戶喜慶的鞭炮活動、鼠年的吉祥代表及象徵好運旺旺來的鳳梨等元素,融入禮盒設計;以一文字及圖像的設計手法,版面保有一定的乾淨度,且適度的留白增加禮品的高級感,亦能將送禮的祝福傳遞出去。
 
Fuhu Sheng Feng – Wanglai Mountain Pineapple Pastry New Year Gift Box Packaging Design for the Year 2022.
 
The packaging design combines the imagery of the Year of the Tiger and the brand’s pineapple products, fully embodying the festive spirit of the Tiger Year.The outer sleeve of the box is themed around rural pineapple fields, showcasing the simplicity, steadfastness, and local sentiment. It portrays the hard work and mutual support of everyone, working together for a sweet harvest.
 
The warm tones of red, orange, and yellow are not only symbolic of the Lunar New Year but also represent warmth, friendliness, and human touch. We hope that every customer who receives the Wanglai Mountain gift box can be touched by this warmth.The structural layout design also holds a sense of mystery. The gift box is covered by the sleeve, which subtly reveals an animal’s tail behind the mountain. When the sleeve is opened, a delightful surprise awaits as it turns out to be a funnyl interaction between a tiger and the Wanglai cat enjoying the pineapple pastry. This echoes the title “Fuhu Sheng Feng” (Tiger Brings Good Fortune and Phoenix), cleverly connecting the overall concept of the gift box packaging design.
 
Wanglai Mountain is located in Minxiong Township, Chiayi, situated between the subtropical and tropical climates. Within its 700 hectares of land, every pineapple is nurtured. The soil, presenting a weak acidic red color, provides the optimal growing environment for pineapples, producing sweet and juicy fruits. In order to providing consumers with fresh and delicious products, the brand’s slogan “One pineapple can only make four pineapple pastries” reflects the commitment to present each pineapple pastry with ultimate perfection.
 

 

Pineapple Hill is located in Minxiong Township, Chiayi, sandwiched between subtropical and tropical climates. Every pineapple is bred in a 700 hectares piece of land. Because the red soil present is slightly acidic, it serves as an ideal growing environment for pineapples. The pineapples grown there are sweet and juicy. The brand slogan “No more than four cakes per pineapple” conveys the brand’s commitment to freshness and quality in every cake.
The 2019 Mid-Autumn Festival Gift Box design is centered around the concept “Today we gather under the moonlight.” The design features Chang’e as the protagonist, and together with the brand’s mascot cat, they play the roles of Houyi, Jade Rabbit, and Wu Kang in the Mid-Autumn Festival story. In the design, Chang’e wraps her arms around the full moon, symbolizing the festival’s custom of joyous gathering under the starlight.
In terms of colors, one set of the sleeves uses a royal blue representing the starry skies, while the other uses a pastel orange to represent the warmth in gathering. Both designs also utilize yellow to represent pineapple in tandem with other bright fresh colors. Furthermore, with a combination of pastel colors, the overall visual gives off a vibrant yet comfortable feel, conveying a blissful, energic atmosphere.
 
The logo and the moon are gold and silver foil-stamped into the packaging to enhance the visual presentation. Inside there is a layer of semi-transparent tracing paper, showing vaguely the delicious pineapple cakes within. These small design details embellish the overall gift box design, so that no matter if it is a gift or just for personal use, one can feel the brand’s attention to visual detail.
 
The 2020 Spring Festival Gift Box design is based on the concept of “Spring and Prosperity”, centering around the Chinese letter “旺”. Using the concept of Spring Festival couplets, the packaging design integrates New Year festive elements, such as firecrackers, the rat caricature representing the year of the rat and pineapples. Overall, the design uses only one Chinese character in combination with complementary graphics to maintain a clean layout yet preserving just enough white space to display a sense of elegance and ultimately conveying the feeling of blessing in the gift.

薰衣草森林

森林島嶼LAVENDER COTTAGE | 洗手慕絲包裝設計 | 海報設計 | 展示視覺

 

在台灣,這座孕育多元地貌和自然環境的島嶼上,擁有無比豐沛的生態物種,薰衣草森林十多年來不只細心耕耘一畝美麗的山居生活,努力復育整片森林,更深入探索、考察這片土地上山林自然的珍貴和多貌,企業如今邁向第十六年,希望透過「島嶼森林」計畫,喚起更多人走入森林,去感受台灣森林的珍貴與美好,並且透過專案的整體設計包裝,重新建立新品牌的視覺形象,展現島嶼森林的品牌特質。

在設計的首要訴求上,希望新產品「潔手慕斯」 發展設計表現的主軸元素,能夠在未來品牌其他產品上做很好的延伸運用,而整體方向依然能保有品牌個性之溫暖、清新、自然的手繪風格。在專案執行過程中,我們越是了解薰衣草森林對於新品牌「森林島嶼」的計畫及他們對於台灣森林的情感和深入考察認識,內心其實是很感動的,心中對於詮釋森林的樣貌和設計畫面也越來越清晰。

前端設計構思除了回歸品牌核心的精神、台灣土地與森林之美,透過天然的洗手香氛探索我們身處這座島嶼上的森林氣息,以每一款香氛的主題,希望帶給人的感受與氛圍,再結合成分中涵蓋的天然植物種類、台灣特色植物種及薰衣草森林創始園區的特色,手繪烘托森林的場景、動植物種、景觀特色,並依循森林、樂園、薰衣草等主題融合代表性的色彩應用來呼應氣味,細膩又充滿故事的場景表現,構成四款不同主題的包裝設計。

循著香氣的指引,希望將台灣島嶼森林的美好特色融入日常,洗手的同時也透過森林氣息帶走疲憊與壞心情。而這四款設計元素也成功成為日後品牌旗下所有產品包裝的延伸元素,期盼它不只為品牌開啟嶄新的形象,也讓更多人透過包裝,彷彿也隨之探索了森林的美麗,感受到香氛的自然療癒力。

 

Taiwan is an island with a diverse landscape and assorted natural environment, home to invaluable ecological species. For more than ten years, Lavender Cottage has not only carefully cultivated the beautiful mountain lifestyle, it also strives to rebuild the forest ecosystem and explore it in greater depth, all the precious diversity mother nature has to offer.

Heading for its 16th year, the company hopes that through the “Forestmosa” Project, more people will be inspired to walk into the woods and experience the majesty and beauty of Taiwan’s forests. And through a packaging re-design and revamping the brand’s visual identity, we can fully display Forestmosa brand’s uniqueness.

The primary appeal of the design for the new product “Mousse Handwash” will develop the main axis of design performance and can be used in other products in the future. The overall direction can still maintain the warmth and freshness of the brand personality. Natural hand drawn style. In the process of project implementation, the more we understand the lavender forest’s plans for the new brand “forest island” and their understanding of Taiwan’s forests and their deep understanding of the forest, the heart is actually very moving, the heart is to interpret the appearance and design of the forest. The picture is getting clearer and clearer.

In addition to restoring the beauty of Taiwan’s landscape and forests, which are the core values of the brand, the concept design also explores how the fragrance from the hand-wash mousse can bring the essence of nature, with each product line having its own theme. Furthermore, the use of imagery of natural plant species used within the ingredients of the product, the various Taiwanese plant species, features of the Lavender Cottage flagship store, hand-painted forest scenes, flora, fauna, scenery, and natural forest and lavender color schemes combine together to create the unique themes of the packaging design for the four product lines.

Through the aroma, the hope is to integrate Forestmosa into everyday life, taking away exhaustion and negativity away with the wash of hand. These four product lines serve as the core design blueprint for future the packaging design of future brand products. The goal is not only to create a new brand image, but through the packaging, help people to really explore and experience the beauty of the forest and the healing power of its fragrance.

建築與環境

臺中市不動產開發商業同業公會 | 不動產雜誌編排設計

台中市不動產開發商業同業公會會刊《建築與環境》

《環境與建築》為台中市不動產開發商業同業公會發行之會刊,為該公會探討台中都市發展的刊物,內容以建築、環境與人的交互關係為主題。除了會務報導之外,內容更包含思辨場、專題報導及其他各種不同議題的探尋。

110期

從第110期起,《建築與環境》改變原有設計方向,以現代、簡約的新風貌面向讀者。舊版封面以建築物照片為主要視覺重點,新版封面由白、藍、金三色的幾何色塊與線條構成,冷靜中帶著熱情;低調又不失亮點,同時調降副標題的比例,整體呈現更加簡約清爽。

該刊以專業文章居多,內容豐富且深入,為此,特別在內頁排版加入大量色塊,段落之間適當留白,透過調整文字與圖片的比例,降低密集文字帶來的壓迫感,提升整體閱讀體驗。此外,章節間也適時插入跨頁大圖,讓讀者在閱讀文字之餘保有讓大腦放鬆的空間。

111期

111期封面結合主題「Leap Forward:City on Track」,以城市的幾何剪影帶出交通運輸的速度感,彷彿乘客從車窗窺探城市風景,底色銀色帶來的科技感隱含著對城市進步的期許。本期進一步將封面簡化,僅留下刊名與本期主題等,希望以圖像的呈現,將刊物內容直白地傳達給讀者。內頁則延續110期的排版風格,以色塊切割、堆疊的方式引領張弛有度的閱讀節奏。

112期

有別於110期及111期的藍色調,112期選用大膽、活潑的螢光橘搭配沉穩冷冽的銀色,隨著角度變化反射出不同的光澤,仿若陽光照射在建築呈現獨特的光影表現,封面的設計延伸至封底,副標題橫跨封面及封底,搖身一變成為視覺重點之一。螢光橘則貫穿全刊,每一頁都可以看到一抹螢光橘,時而擔綱視覺的主角,時而扮演配角,妝點整本刊物。

114期

本期刊物以「What’s Next in The Post-Pandemic Recovery」為題,首次使用黑色作爲封面主色調,體現疫情時代為建築產業帶來的停滯期,以及未知的走向,黑暗中隱含著可能發展的契機,仿佛有一個全新的未來在等待被探索。内頁排版以細線條分割圖文以及大量留白,引領閲讀者順暢、有條理地閲讀,同時也給讀者留有更多想像的空間和可能性。

115期

115期主題「Take Action For Sustainable Future」,這期封面以充滿活力、無限生機的綠色為主色調,象徵著希望的白色色塊貫穿進來結生活力四射的螢光綠,仿佛在贊頌城市得以永續發展的美好前程。内頁排版以大量各種不同色彩的大面積色塊佈局,仿佛是都市發展最强而有力的大好藍圖,顯著的標題字眼貫穿全刊,更增添了整本刊物欣欣向榮的氛圍,也幫助讀者更快速找到閲讀方向。

116期

不同以往的特殊色表現,這期由深藍色搭配灰色,單純的線條構成重重堆叠的物件,宛若房地產業正在面臨的層層關卡,灰色的色塊加入帶來了扭轉局勢的可能,也呼應主題「Change Perspective of Sustianable Development」。主題頁使用黑灰色調表現,黑暗中透漏光芒,困境中浮現生機;内頁排版以大量傾斜的線條和色塊切割,呈現一種向上發展的意象,同時也隱含著對未來城市的期待。

 

he publication “Architecture and Environment” is the journal issued by the Taichung Real Estate Developers’ Association, focusing on exploring urban development in Taichung. The content revolves around the theme of the interaction between architecture, environment, and people. In addition to reports on association affairs, the publication includes speculative discussions, feature articles, and exploration of various other topics.

 

Issue 110:

 

Starting from the 110th issue, “Architecture and Environment” underwent a design transformation, presenting a modern and minimalist new look to readers. The previous cover primarily featured photographs of buildings, while the new version is composed of geometric blocks and lines in white, blue, and gold, exuding a calm yet passionate atmosphere. The subtitle proportion was lowered, resulting in a more simplified and refreshing overall presentation.

 

The journal predominantly consists of professional articles, providing rich and in-depth content. To enhance the reading experience, ample use of color blocks and appropriate white spaces between paragraphs are incorporated in the layout. By adjusting the proportion between text and images, the oppressive feeling of dense text is reduced, resulting in an improved overall reading experience. Furthermore, large images spanning multiple pages are inserted between chapters, allowing readers to relax their minds while reading the text.

 

Issue 111:

 

The cover of the 111th issue combines the theme “Leap Forward: City on Track” and portrays the sense of speed in transportation through the geometric silhouette of a city. It gives the impression of passengers glimpsing the urban landscape through a car window. The silver background adds a technological touch, reflecting the expectation of progress in the city. The cover design is further simplified, only featuring the journal’s title and the theme of the issue, aiming to convey the content directly to readers through visual presentation. The interior pages continue the layout style of Issue 110, guiding readers through a well-paced reading experience with the use of segmented color blocks and stacking.

 

Issue 112:

 

In contrast to the blue tone of Issues 110 and 111, Issue 112 incorporates bold and lively fluorescent orange combined with calm and cool silver. The colors reflect different glosses depending on the angle, resembling sunlight shining on buildings and creating unique light and shadow effects. The design of the cover extends to the back cover, with the subtitle spanning both covers and becoming one of the visual highlights. Fluorescent orange runs throughout the entire publication, appearing on every page as the protagonist or embellishment, adding a touch of vibrancy to the entire journal.

 

Issue 114:

 

The theme of this issue, “What’s Next in The Post-Pandemic Recovery,” marks the first time black is used as the main color for the cover. It represents the stagnation period brought upon the construction industry by the pandemic and the unknown future. The darkness carries the potential for development, like a new future waiting to be explored. The interior pages feature thin lines to separate text and images, along with ample white space, leading readers to a smooth and organized reading experience. It also provides readers with more spaces for imagination and possibilities.

 

Issue 115:

 

With the theme “Take Action For Sustainable Future,” the cover of Issue 115 features vibrant and lively green as the primary color, symbolizing hope. White blocks of vitality permeate through the fluorescent green, celebrating the city’s sustainable development. The interior pages employ extensive color block layouts in various colors, resembling a powerful blueprint for urban development. Prominent title words are threaded throughout the entire publication, creating a thriving atmosphere and helping readers quickly find their reading direction.

 

Issue 116:

 

In a departure from previous special color presentations, this issue utilizes deep blue combined with gray. Simple lines form overlapping objects, resembling the multiple challenges the real estate industry faces. The addition of gray blocks brings the possibility of reversing the situation, echoing the theme “Change Perspective of Sustainable Development.” The theme page is expressed in black and gray tones, with light shining through the darkness, representing vitality emerging from difficulties. The interior layout features inclined lines and segmented color blocks, portraying an upward development image while also implying expectations for future cities.

Designing Journey

LOGO | Journey
此篇分享是我們商標的創作過程,Logo在設計裡是高難度的挑戰,每每面對新客戶,我們需要經過前端訪談、風格聚焦、創意發想、構思結構、提案、修改等等,為的是要符合客人專屬的品牌符號及概念,將所有複雜的資訊簡化成一個象徵符號,專屬設計屬於您獨一無二的商標。
品牌形象是消費者與品牌互動後,所產生的認知集合體。面對一個新品牌,我們會花許多時間,了解客人的產品你無我有的出色點、產品定價、銷售通路、客群分析,找出適合的品牌定位,延伸到風格定位,找到適合的視覺語言及元素,爾後進行後面的視覺規劃。這些記憶點會讓消費者心中形成一個樣貌以及相對應的品牌態度。
品牌視覺設計是建立品牌形象中重要的一環。視覺是人類最敏銳的感官,也最容易產生記憶與印象。好的識別能提升品牌好感度。
我們設計的目標,是設計令人過目不忘的視覺識別。每個品牌,都有屬於他們獨一無二的特色。而我們的任務,就是去創造一款專屬於品牌的好設計。識別設計的過程,是一條漫長的路。第一步,我們需要透過企業來回多次的前端訪談,了解他們的背景故事、創業動機、品牌理念等,再進一步了解業主的喜好以及希望的風格走向。再者,我們將複雜的大量資訊,加入自己專業的見解,聚焦品牌適合的風格走向並提出多個案例供業主參考。品牌定位完後,才是設計的開始。帶入品牌概念、特色、相對應的各種元素、字體的走向等,經過多次的調整、修改,最後才成了一個完整又有溫度的Logo。
一個好的品牌視覺識別,進而影響品牌的好感度。每每看到客人因為好的形象,業績躍升,我們為此感到興奮及非常榮幸能參與在其中。我們的期望與您共同創造出一次又一次專屬於您的美好。
This sharing depicts the creative process behind our trademark. Designing a logo is a difficult challenge, and with each new client, we embark on a journey of front-end interviews, style focus, creative brainstorming, conceptual structuring, proposals, revisions, and more. All of this is aimed at crafting a brand symbol and concept that uniquely aligns with the client’s identity, simplifying complex information into a singular icon tailored to your distinctive trademark.
The brand image is the collective perception that arises from interactions between consumers and the brand. When facing with a new brand, we spend much time on understanding the standout features of the client’s product, its pricing strategy, sales channels, and customer demographics. We pinpoint the appropriate brand positioning and extend this to stylistic positioning, identifying the suitable visual language and elements, which later form the basis for visual planning. These touchpoints cement a lasting impression in consumers’ minds, shaping both an image and an associated brand attitude.
Visual brand design is a crucial component of building the brand image. Vision is our most sensitive sense, and it easily forges memories and impressions. Effective branding enhances brand affinity.
Our design objective is to create a visually memorable identification. Every brand possesses unique characteristics, and our task is to craft a design that exclusively captures the essence of the brand. The process of designing an identity is a meticulous journey. The first step involves multiple front-end interviews with the company, delving into their background story, entrepreneurial motivation, brand philosophy, etc. We further understand the owner’s preferences and desired stylistic direction. Subsequently, we synthesize this wealth of intricate information with our professional insights, converging on the brand’s suitable stylistic direction and presenting multiple cases for the client’s consideration. Once the brand positioning is established, the actual design process begins. Incorporating the brand concept, distinct features, relevant elements, font choices, and more, we iteratively adjust and refine until a complete and evocative logo emerges.
A strong visual brand identity subsequently impacts brand affinity. Witnessing clients’ success due to a compelling image fills us with excitement and pride in contributing to their journey. Our aspiration is to create unique beauty and warmth with you.

Holycow design 10th

十週年禮盒設計 | 裝幀設計

喜逢Holycow design 邁入第10個年頭,在這個值得慶祝的日子裡,特別設計品牌手札禮盒,2019年與您一同分享我們一步步走來的喜悅。

I am precious, honored and beloved.」、「I am a perseverance and perseverance.」筆記本標題理念為,每個人在世上都是閃爍的一顆星,連同其他顆星的陪伴下共聚、齊綻光芒,榮耀且珍貴。

產品設計在紙材方面選擇使用MATTER紙,以手摸的粗糙觸覺,朔造獨特的質感呈現,搭配內頁兩種版型的書寫規格,象徵著每本筆記本將展現獨一無二的創新風格。

封面色彩運用珍珠白、熱情紅、湛寶藍、質感黑、純樸米色五種色彩,每種顏色搭配不同的燙字印刷,內頁特製螢光橘的配色縫線,讓筆記本從內裡至外皆散發耀眼光芒。在使用筆記本的同時,希望能帶給大家精緻的質感生活體驗,與激勵人心的肯定自我價值。

Holycow design歷經10年來,我們依舊執著於每個創作的傳遞,感動於每個夢想的實現,相信從心出發的設計,在一次次盡心、激盪、碰撞、昇華之後,創意的能量得以加乘放大,讓生活更美,也讓人與人之間更好。

感謝有你。

Let good things happen continuously

Heading into its 10th year, Holycow design has specially designed a gift box for this celebratory moment for you to share together with us this 2019, sharing every step of joy in this journey.

“I am precious, honored and beloved.”, “I am a perseverance and perseverance.” The concept of the title is that each person is a shining star in the world, accompanied by other stars, shinning together, full of light, glorious and precious.

The product design uses MATTER paper, rougher to the touch, creating a unique texture. Designed with two different paper specifications in the inner pages to denote how each notebook displays its own innovative style.

The cover uses five colors: pearl white, warm red, sage blue, elegant black, and pure beige. Each color is printed through heat stamping. The special fluorescent orange on the inside pages allows it to shine from the inside out. While you are using the notebook, we hope it brings you a new quality of life, inspiring a new sense of value and worth.

In the 10 years of Holycow design, our passion is still in designing with the purpose of conveying the brand message, touching people’s hearts, and realizing dreams. Each devoted attempt, failing and getting back up only magnifies our creative energy, so that we can make life more beautiful and build deeper relationship.
We are grateful to have you.
Let good things happen continuously

購買訊息 – pinkoi ( holycow design )
https://www.pinkoi.com/store/holycow-design?ref_itemlist=PX7QkKAK

橙夏

手搖茶茶飲品牌識別VIS設計 | 品牌故事 | 氣氛攝影 | 連鎖飲料品牌設計

想像置身陽光灑落的果樹旁,伸手摘下一顆新鮮柳橙,完整搾萃一杯濃濃果香的酸甜橙汁。

這是「橙夏」期許每一杯手作鮮果汁給人的味覺感受,嚐遍台灣各產地和進口水果,數百萬杯鮮打果汁的手作經驗,專注於橙類水果的旋打和鮮榨技術,長達六年的時間,淬煉出「橙夏」的鮮搾技術及對風味的敏銳度。

品牌整體視覺的發展主軸,期望以新鮮柳橙的特色為基底,賦予品牌陽光燦爛的鮮明個性。春夏時節,讓人期待來點新鮮的清新印象,進入秋冬,又讓人感受到陽光、充滿朝氣,而非一聯想到喝杯鮮果汁就感到冰冷。

識別的構思,蘊含了一顆鮮橙及在乎自然新鮮的意象,字體設計則以人文調性為基礎,營造專業不失穩重,卻仍保有細部特色的設計表現,詮釋品牌定位於

鮮橙果汁職人的專業形象。現代線條感、微寫實手法的輔助圖形,融合大面積澄黃色作為品牌標準色,期望將「鮮橙」的形象特徵極大化,從中連結「橙夏」長久專注於橙類鮮打果飲的職人精神和調飲實力。

Imagine standing next to a fruit tree under the sun, reaching for a fresh orange and squeezing it into a glass of tangy sweet and sour orange juice.

This is the vision of the brand Juice Bar”, that every glass of hand-made fresh fruit juice would give the customer that very sensation. Built on six years of squeezing millions of cups of fresh orange juice and having savored all sorts of fruits from local to imported, the brand Juice Bar has refined the processes of stirring and squeezing fruit juice to extract the most delicate flavors.

The brands design hopes to incorporate characteristics of fresh oranges as its main focus, emphasizing the brands bright and shinning personality. During the summer and spring, it brings a new and fresh perspective, while in the winter, it brings to memory the warmth of the sun, full of vitality, even when the drink is a cold cup of orange juice.

The brand is built on the concept of the freshness of oranges and the concern for the organic. The font design uses a more classical style, professional, yet still retaining the details within the design, positioning the brand as a skilled artisan in the area of fresh orange juice.

The auxiliary graphics combine a modern use of contour lines creating a more realistic look and in tandem with large yellow color blocks as the brand color, together, the design hopes to amplify the image of freshness and ultimately put on display the expertise and vigor of each employee of Juice Bar.

炭禾春

炭培茶品牌企劃設計 | VIS品牌識別設計 | 品牌故事 | 品牌命名 | 茶葉包裝設計

 

正宗的古法炭焙茶,能透過焙火依循不同茶種,火侯焙度轉化出深度不同、香氣厚度不同的獨特茶香,讓人越是細飲,越是著迷其可清新、可深邃耐人尋味的茶香。台灣第一代木炭官焙茶始於清末四十位官方焙茶師來台,炭禾春是清末民初一脈傳承至今第三代官方御焙功夫,在深入瞭解焙茶功夫後,讓人深深讚嘆其極為耗時、挑選台灣龍眼木炭、稻米糠,鑿以陰陽灶慢焙,長達十五天不眠不休的工序。每一口無法複製的好茶的背後,仰賴的不僅是費時費力,晝夜時刻的翻茶、照顧,判斷每一季收成茶種,合適溫度與火侯變化的精準度,還有老師傅數十年歲月累積,極敏銳的視覺和味覺辨察。

品牌識別的發想來自炭禾春珍貴獨有的品牌力,以山間焙茶為根基,將品牌根本精髓———官焙茶之功夫,融入傳遞的意象之中,烘托出品牌故事性及深厚底蘊,透過轉化龍眼木炭擊碎的設計語彙,象徵粗糠的稻禾意象,以及正宗官焙最重要也最難以複製的「溫度」拿捏,歷經時間的考驗,日夜堅持不懈,烘製出最純粹道地的焙茶的精神,完整構成了品牌主識別設計。

字型線條的構思特別轉化了「茶葉葉形」與「木炭形體」的意象做為字體設計的架構,注入洽好的比例與律動,平衡視覺,營造出炭禾春獨有專業又不失歷史人文氣息的職人精神,為品牌劃下專屬的印象。而色彩的應用以尊貴的藍紫色呼應「官焙」的獨特價值,輔助圖形則透過天空的色彩運用,喻意清晨微亮的天色至夜晚的色彩轉換;山嶺起伏連脈的線條,傳遞台灣高山好茶得天獨厚的孕育環境;結合象徵整排焙籠、日月變化及老師傅巡茶的足跡,轉化成東方風格的輔助圖像,在未來品牌的視覺發展上不只烘托炭禾春獨厚的品牌價值,更可達到靈活延展的視覺應用。

The authentic ancient charcoal roasted tea can produce a unique type of tea through the art of roasting. Fire roasting creates a unique tea fragrance of a completely different depth of aroma. With every drop of tea, fascination of its freshness and profoundness overtake you. The first generation of charcoal roasted tea in Taiwan began in the late Qing Dynasty with 40 official tea roasters coming to Taiwan. Ho Chun Tea is a legacy of three generations of roasting mastery passed down since the Qing Dynasty. An inspiring awe overtakes you as you come to understand the extremely time-consuming process of roasted tea, starting from the selection of Longan charcoal and rice to its slow roasting, taking up 15 days of non-stop hard work.

Behind every sip of tea are countless hours of hard work day and night, turning of the tea leaves, caring of the fields, timing the harvest, gauging the roasting temperature, and decades of mastery, fine-tuning the senses to become extremely acute and sharp.

The brand recognition is built on Ho Chun Tea’s strong tradition of roasting tea and its mastery, which is at the core of its brand. The design combines the image of the crushed Longan charcoal, the chaff from rice paddies, and the symbol of the sun to symbolize the most important element, yet most difficult component of the process: “temperature”. These visuals represent the arduous process of roasting, non-stop day and night diligence to create the most authentic roasted tea. Together, these elements create the legacy and the profound story behind the brand.

The vectors of the font design combine the concepts of “tea leaf contour” and “charcoal silhouette”, merging both proportion and rhythm to create a balanced visual and conveying the brand’s professionalism without losing its legacy and history.

The application of the royal purple color echo the unique value of “roasting” with the auxiliary graphics use the colors of the sky to bring out the bright of the morning to the colors of the night. The undulating lines resemble the mountain which are home to this amazing tea. The symbolic imagery of rows of roasting baskets, the changes from sun to moon, and the craftsmanship of the master all conjoin to create the auxiliary image reflecting a more oriental style. In the future, the visual development will not only highlight the unique value of Ho Chun Tea’s original brand but create an extension of various flexible visual applications.

有機比比

嬰幼兒品牌包裝設計 | 網頁設計 | 攝影企劃 | 品牌文案

源自一份想給孩子最純粹的呵護 ,讓我們慢慢細說分享給您聽

Organic B 有機比比 的創立,因為客戶的寶寶一出生就有嚴重的異位性皮膚炎,花了很多時間尋找安心的織品衣物,過程中發現原來在台灣重視天然、無毒有機棉的選擇這麼貧乏,因此毅然決然的創立台灣在地有機原棉品牌

Originated from a simple idea to deliver pure care to a child. Let us slowly tell and share with you our story.

We had a customer whose baby had severe atopic dermatitis from birth and spent a lot of time looking for safe fabrics and clothing. We discovered that the choices of natural, non-toxic organic cotton in Taiwan were limited. We took the plunge to establish Taiwan’s local organic raw cotton brand. Therefore, Organic B was born.

 

為了做出對寶寶肌膚最安心舒服的布料,選用「孟加拉Muslin獨特雙層十字編織工藝」,能達到一般棉織品將近五倍的超高透氣性,質地更親膚、輕柔,即使台灣潮濕的氣候,無論冬夏稚嫩的肌膚都能保暖舒適

To make the most comfortable fabric for the baby’s skin, we choose “Bengali Muslin unique double-layer cross knitting technique”. Which can achieve nearly five times the ultra-high breathability of ordinary cotton fabrics, the texture is more skin-friendly and soft. The fabrics are good to deal with the humidity in Taiwan. No matter which type of skin, it could keep you warm and comfortable in summer or winter.

 

但在產品開發初期,台灣幾乎沒有工廠願意製作Muslin這種費工的傳統工藝,加上堅持使用有機棉,無論是原物料、織法、訂製量,都是一大挑戰,不過為了能讓父母們選擇給寶寶真正安心、純淨的照顧,以媽媽寶貝孩子的心,而堅持下去!

In the early stages of product development, almost no factories in Taiwan are willing to make Muslin, traditional craftsmanship that is labor-intensive. However, we insist on using organic cotton. It is a big challenge, whether it is raw materials, weaving methods, and order quantity.

To let the parents have the best choice to give their babies pure and safe care. To persevere the hearts of mothers with their children, we persist on this goal.

 

在品牌企劃前端,我們了解Organic B 從尋找原物料、廠商製作、開發產品的過程中,經歷許多困難,為了找尋適合寶寶拍攝的場景,我們翻遍中南部地區所有民宿,也在道具佈置與氣氛營造做了很多事前作業,期望打造寶寶舒適、安心的使用情境,實際拍攝時,模特寶寶們不受控的可愛表情與肢體動作,逗趣的模樣也讓攝影師捕捉到不少療癒的照片。

At the front end of brand planning, we understand that Organic B has experienced many difficulties in the process of finding raw materials, making manufacturers, and developing products. To find a suitable scene for baby shooting, we searched all the homestays in the central and southern regions. In the pre-work, we set up props hoping to create a comfortable and safe environment for the babies. In the actual shooting, the cute expressions, body movements, and funny gestures of the model babies allow the photographer to capture a lot of healing photos.

 

網站設計部分,以簡約、乾淨的版面編排設計,分割產品選擇與布料花色的落版,使其在挑選產品上能更一目瞭然

In the part of website design, the layout is simple yet clean. The product selection and the layout of the fabric design are separated into two different sections. It could bring clearer visual while selecting the products.

 

除了將品牌辛苦創立的過程記錄下來以外,也教導爸媽們如何挑選適合寶寶的衣物用品、產品使用方式…,讓新手爸媽能更快速的了解寶寶們的需求;另一方面也將布料上獨特的設計圖劃分版面,介紹國際插畫師的設計創作,只專屬於有機比比的寶寶時尚

In addition to recording the hard-working process of brand creation, we also teach parents how to choose suitable clothes and products for the babies allowing parents to understand the needs of babies more quickly. On the other hand, we divide the layout of unique drawing designs on the fabrics separately in order to introduce the designs from international illustrators, which are only exclusive to the organic bibi baby fashion.

 

Organic B用更高的成本,更高品質的規範,讓繽紛布料也能舒適、無害,加上通過GOTS認證生產的有機棉原料,採用歐盟認證無毒的環保染印,也期望透過國際插畫師的原創設計,讓更多媽媽在照撫寶寶上,感受有機棉的美,一起以最純淨、溫柔的親膚衣物擁抱孩子吧~

Organic B spends more on cost to have higher quality specifications to make colorful fabrics comfortable and harmless. The organic cotton raw material produced through GOTS certification adopting EU-certified non-toxic, environmentally-friendly dyeing and printing technique. It is also hoped that through the original design of international illustrators, more mothers can feel the beauty of organic cotton while taking care of their babies, together with the purest and gentlest Hug your child with skin-friendly clothing.

100% GOTS Organic CottonMade in Taiwan

 

https://www.organicb.com.tw/

永在林業

榮獲TIGDA  AWARD 優選 | logo中文字體優化 | 乾香菇禮盒包裝設計 | 攝影企劃 | 廣告文案

何謂永續的森林?

在臺灣這個島嶼,有超過六成的土地是森林,然而人們卻不了解如何保護森林,面對產業及生態的難題,有沒有一種可以保護森林,又能兼顧產業發展的生產模式?

永在林業早期以傳統林業為為基礎,近年隨著環保意識抬頭,永在林業成為首間通過FSC(森林管理委員會)認證的廠商,以友善環境的種植方式,兼顧產業、生態環境及社區的永續發展。

過去,業者引進外來種「銀合歡」作為生產紙漿的原料,然因經濟價值不如預期而遭到棄種,銀合歡侵佔了原生種的生存空間,為此永在林業投入計畫性造林,逐步移除銀合歡,並將銀合歡與其他樹種製成木屑太空包,供應給台中新社的菇農種植香菇,取代原本品質不穩定且來源有疑慮的太空包,首創具有FSC認證的環境友善太空包,大大改善了香菇生產的品質及可控性。此外,永在林業與奧丁丁市集合作,可溯源的區塊鏈銷售模式,讓消費者可以購買產銷履歷清楚又安心的香菇禮盒。

設計方面,優化永在林業原有的logo中文字體,以粗細均等的黑體為基礎,象徵林業永續發展的穩健及木材的溫暖質地。禮盒正上方斗大的「TAIWAN」字樣強調了香菇的生產地,正面以香菇剪影打上木頭紋路,從觸感受由FSC認證木材栽種出來的天然好菇。禮盒側面,香菇的俯視圖轉化成重複交疊的幾何圖騰,彷彿一朵朵碩大的香菇正從太空包冒出,橘底搭配金色邊框,散發高品質的質感。

拉開抽屜盒,真空包裝的乾燥香菇靜靜的躺在盒中,從原料、生產、包裝到運輸及販售,終於呈現在消費者手中,這一份鮮美的香氣不僅僅來自於嚴謹的重重關卡,更多了愛護森林的心隱含其中。

 

Why a Sustainable Forest? 

On the island of Taiwan, more than 60% of land is forest. However, most people do not understand how to protect it. In the face of industrial and ecological problems, is there a production method that can both protect this ecology while taking in account the needs of industrial development?

In the early days, Yongzai Forestry was based on traditional forestry. In recent years, with the rising awareness of environmental protection, Yongzai Forestry has become the first manufacturer to be certified by the FSC (Forest Stewardship Council), using environmentally friendly production methods, taking into consideration the sustainability of the ecology and community.

In the past, the foreign species “Leucaena” was introduced as raw material for the production of pulp. However, this material was abandoned as it was not very cost-effective.

Leucaena takes over the living space of other native species in that ecosystem. Thus, Yongzai Forestry has invested in afforestation and gradual removal of Leucaena, making it into sawdust in combination with other types of wood, providing it to the mushroom farms in Xinshe, Taichung. This way they can replace previous sawdust that had questionable origin with sawdust that has FSC certification, greatly increasingly mushroom production and quality. 

In addition, Yongzai Forestry is partnering with OwlTing Market, using the blockchain technology to provide consumers a peace of mind as they purchase the mushroom gift box, with its clear production and sales history.

In terms of logo design, the Chinese font of the letters “Yongzai Forestry” use a Hei font of equal thickness, symbolizing sustainability in forestry and the warmth of wood. 

The letters “TAIWAN” on the top of the gift box emphasize Taiwan being the place of origin of these mushrooms. The silhouette of the mushrooms is drawn with a wooden pattern and texture, conveying how the mushroom were grown from FSC-certified wood. 

On the sides of the gift box, the mushroom cap is converted into geometric designs, as if emerging from the bags. The golden frame over the orange background emanates a sense of excellence.

Unveiling the box, the vacuum-packed dried mushrooms lie quietly inside. From raw materials to production to packaging to transportation and sales, they finally rest in the hands of the consumer. This delicious aroma not only comes from the rigorous quality checks along the way, but also from the passion to protect the forest.

皇墨藝藝術

兒童藝術教育品牌視覺設計 | 應用設計
「藝術生活化,生活化時尚」藝術本身就是一種態度,舉凡日常生活、食衣住行,都息息相關且密不可分。皇墨藝,幼兒藝術美學教育,每個創作者的藝術品都是真∙善∙美的呈現,從簡約、奢華、時尚、獨立到人與人之間的互動、溫度,每一個微小的細節都是最尊貴且令人安心的。
初心。藝術的名相可以很匠氣,也可以很脫俗,取決於欣賞者與藝術品間的應對。不管是在創作作品,還是欣賞作品,沉浸在藝術世界的當下,有一種想要與其分享的勁兒,並且希望一齊去感受「它」的傾訴。

 台灣第一家藝術精品畫廊,我們有著最專業的知識和合格的教師執照,以日本超輕土創作、繪畫、雕塑為主,將美學,將藝術傳遞下去。客製化藝術是我們最具特色的課程之一。每位小朋友獨到的美學與觀察力,賦予每件作品獨一無二的美感及意涵,而我們就是引領孩子放手去創作,去揮灑。

 

皇墨藝從裡到外都是用美的概念去設計,讓孩子在學習藝術的同時,能自行去探索覺得美的人、事、物,再用自己的方式,把美的作品呈現在我們面前。生活,其實很美,我們帶領孩子去探索、去發現,創作出自己心中的那份感動。

 

此款Logo設計上,以一個標誌感、圖章感為主,感受上會較為經典、專業且具品牌認證感。圖像簡約勾勒出獅子,另外在圖示中藏了品牌英文縮寫H、M、Y,加強品牌整體概念。中英文標準字的字型架構穩重,感受較為專業真切,筆畫上調整粗細與增加弧度,亦不失優雅、高尚感;「墨」字上做點變化,像畫筆書畫般的流動,加強識別度,符合字義與品牌服務。

 

Beginning. The name of art can be very crafty or very refined. It’s basically depends on the response between the appreciator and the artwork. No matter in creating art or appreciating art, when immersed in the world of art, there is an impulse to share it and to experience its expression together.

 

As Taiwan’s first boutique art gallery, we possess the most professional knowledge and licensed instructors, with a focus on Japanese super-light clay creations, painting, and sculpture, passing on aesthetics and art. Customized art is one of our most distinctive courses. Each child’s unique aesthetics and observation endow each artwork with unparalleled beauty and meaning, and we are here to guide children to create and express themselves.

 

Every aspect of Huang Mo Yi(皇墨藝) is designed with the concept of beauty, enabling children to explore and discover beauty in people, things, and events while learning art. Then they can present their beautiful creations in their own unique way for us.

 

Life is beautiful, and we lead children to explore and discover, creating art that moves their hearts. For this logo design, the main concept is to create a sense of a recognizable emblem or stamp, conveying a classic, professional, and branded feeling. The image depicts a simplified lion, with the brand’s English abbreviation “H”, “M”, and “Y” hidden within the icon, reinforcing the overall concept of the brand.

 

The font for both Chinese and English characters is structured to appear steady, creating a genuine and professional feeling. Stroke thickness and curvature have been adjusted to retain an elegant and noble sense. The character “墨” has been slightly modified to flow like brush calligraphy, enhancing recognition and aligning with the meaning and brand service.

https://huangmoyi2.webnode.tw/
新竹縣竹北市隘口六街12號

Qmilk初沐

手搖茶複合式餐飲整體品牌規劃 | 品牌翻新改造計畫(舊品牌名稱:Mr.Qmilk周董) | 品牌命名 | VIS品牌識別設計 | 空間設計 | 商品氛圍攝影 | 品牌文案

作品收入於favourite-design2019一書中

手搖飲料茶可說最能代表台灣⺠生日常的風景之一,一杯杯美好風味,隨手滿⾜了人們⽣活 中許多平凡與不平凡的時刻。位於基隆市美食商圈的Qmilk初沐,秉持新鮮自然、堅持手作 實在、傳遞活⼒風味飲品為理念 ,每⽇⼿工新鮮熬煮的黑糖珍珠,倒入滿滿⼀杯牧場直送的新鮮奶,濃厚奶香結合珍珠Q潤彈牙的口感,成就了令在地⼈和觀光客慕名⽽來的招牌飲品。希望透過整體形象的創新,別於一般外帶性的普通茶飲店,打造出讓⼈很想分享出去, ⼜或隨時都嚮往走進來好好享受感官與味蕾滿⾜的茶茶飲店。

品牌設計策略以產品特色為發想起點,採用珍珠的圓形和乳牛為表現主軸,融合品牌名稱 「Q」的意象,設計出蘊含品牌精神⼜具鮮明印象的logo,⽽中英⽂文標準字體的設計上也細 膩融入圓潤⽽流動般的線條表現。

色彩規劃則採⽤象徵純淨和自在鮮活的寶藍色,及象徵乳⽜與溫潤香醇的粉⾊及白⾊為主調, 透過飽滿⽽活潑的圓形色塊,及象徵Q潤彈牙、充滿律動感的幾何線條與圖象,多元⽽而充滿 活⼒的強化了了品牌視覺的記憶點和品牌特色,傳遞出「Q彈口感裡,滿溢牛奶的濃純,及新鮮食材的豐味」的產品內涵。整體識別簡練、俐落⼜帶點時尚氣息, 充分展現了鮮活吸睛⼜自在優雅的視覺個性。攝影企劃則彰顯了品牌風格和產品魅力。畫⾯面雙⾊切割的layout表現,持續使用品牌標準⾊色的視覺撞色感,結合新鮮欲滴的水果切片、自然食材色調及立體的幾何圖形,美好體現出品牌在茶飲研發上著重的新鮮、天然與玩味、創意。

Hand-made beverages can be said to be most representative of the scenery of daily life in Taiwan. Each drink full of flavor and each cut satisfying each moment of people’s lives, whether in the ordinary or extraordinary moments.Qmilk is located in the food court of Keelung City, preserving the values freshness and the natural, firm in handmaking every drink to delivery life into every cup. The daily hand-made freshly brewed brown sugar pearls are poured into a fresh cup of dairy milk. The thick milky fragrance joined with the chewy pearls make up the signature drink for the locals and tourists.The hope is that through the innovation of the overall visual to bring the tea shop from commonplace to something that people want to shares, something they look forward to enjoy and taste.

The brand design strategy focuses on the distinctive characteristics of the brand, using the circular shape of the pearl and dairy milk as the main themes, combining them with the brand’s image of the letter “Q”. Together, these elements serve as the foundation of the logo, bringing out its spirit and vividness. Furthermore, the Chinese and English font designs blend skillfully into the contour lines of the logo.

The color scheme uses the royal blue to symbolize purity and freedom in combination with pink and white to symbolize aroma of dairy milk. Moreover, in lieu with circular color blocks as well as diverse and energetic geometric lines and graphics, these visuals reinforce the brand’s features and vision, conveying the product’s undertone of “chewiness, dense pure milk, and richness of fresh ingredients”.The overall design is minimalistic, clear, yet stylish and fresh, full of elegance and personality.

The photoshoot for the product highlights both the brand’s uniqueness and charm of the product itself. The layout uses two colors as contrast, combining images of fresh fruit slices, natural food color tones and three-dimensional geometric figures to ingeniously reflect the brand’s freshness, playfulness and creativity.

 

Holycow Logo portfolio Greatest

since 2010 to present

歲月耕耘,謝謝你豐富了我們。

厚禮牛設計,迄今的美好如同禮物降臨,我們深深期盼將最好的,每個作品中實現。

日日年年,深深感謝有你們陪著我們一起執著,節目導演、知名網紅、律師、醫師、會計師、企業家等,
還有超過五百多家啟發萌芽的中小企業,因為你們的選擇,創造了我們之間不一樣的聯繫,因為你們的信任,成就了我們彼此更耀眼的光明。

厚禮牛設計,獲德國 IF、德國紅點、金點、日本Topawards Asia獎等各大設計獎項肯定,這些都鼓舞著我們繼續堅持設計服務的初衷。作品分佈美國、新加坡、日本、澳洲、冰島、港澳、南非等超過十個國家,感謝科技發達,讓我們與海外客戶溝通零距離。

猶記我們相遇前的模樣,透過悉心傾聽、挖掘需求,一來一往的改造成果,我們齊心邁向能量滿點的未來。回首過去的美,展為未來的好,再次感謝,你們一路上的相伴。設計,是溫暖的傳遞,設計,是愛的表達,而溫暖與愛的機遇,就是厚禮牛設計。

我們期待在未來的每個作品,可以繼續將最好的呈現給您

I would like to express my sincerest thanks to you.

#厚禮牛設計為你設計一個有溫度的品牌

 

Holycow Logo portfolio Greatest:

Through years of hard work, appreciate you for enriching us.Holycow design, the beauty of the journey is like the arrival of a gift,We deeply anticipate bringing the best,to be realized in every project we undertake.

Day after day, year after year, we sincerely thank you for accompanying us on this dedicated journey,Program directors, renowned influencers, lawyers, doctors, accountants, entrepreneurs, and more,as well as over five hundred inspiring small and medium-sized enterprises,Because of your choices, we have forged unique connections,Because of your trust, we have achieved a brighter future together.

Holycow design has been recognized by renowned design awards such as Germany’s IF Design Award, Red Dot Award, Golden Pin Design Award, and Japan’s Topawards Asia Award.These accolades inspire us to continue keeping our faith in design services.

Our works are distributed across more than ten countries including the United States, Singapore, Japan, Australia, Iceland, Hong Kong, Macau, and South Africa,Thanks to advanced technology, we can communicate seamlessly with our overseas clients.We still remember our initial encounters, where we carefully listened and discovered your needs,Through back-and-forth transformations, we have collectively moved towards a future filled with boundless energy.Looking back at the beauty of the past, we strive to create an even brighter future,Once again, we express our gratitude for your companionship throughout the journey.Design is the warm transmission, design is the expression of love,And the opportunities for warmth and love are embodied in Holycow design.

We look forward to presenting the best in every future project for you.

舒植萃

中藥包飲品整體品牌識別設計 | 包裝設計

舒植萃 -「Soilavie」一字,是由法文SoilLa vie兩字組成,意義著「大地」與「生命」之間共處共榮,也象徵自然生息與友善環境之間的緊密關係。標準字體以草本植物纖細、柔美的姿態為出發點,筆畫柔軟,仿莖及葉柄的柔美,同時為加強漢方印象,筆畫仿古杯器呈現。整體帶著草本植物剛毅及柔美。

包裝部分以動物呈現各支產品的特色,並與少女角色互動,整體清新自然,帶有夢幻、童話氣息。

  • 舒適輕:少女乘著白鴿飛上高空,呼出凝結的冷空氣,俯瞰低空群山、山谷間的雲霧,象徵擺脫體內濕氣困擾。
  • 月和好:北極熊與少女在初春的冰原中相遇,北極熊坐在地上望著少女,少女將手中的圍巾圍在北極熊的脖子上,兩人腳下的冰雪融去,露出淡黃色的土地及剛長出來的小花小草,以冰雪象徵生理期的不適,並用圍巾、融雪來表示「溫暖」來臨,強調舒緩生理痛的功效。
  • 協和音:百靈鳥圍繞著少女一起歌唱,以幽靜的森林做為背景,以「寧靜」襯托「歌聲」,強調聲律動保養喉嚨的功效。
  • 夢靜恬:少女躺在綿羊形狀的星雲上,和綿羊一起安然地沈睡,背景以星球、宇宙襯托出寧靜氛圍,以不規則的形狀襯托出美夢的形象。
  • 輕極氣:鯨魚與少女一起在海裡舒適地游泳,逐漸向海面浮出,希望可以用,以「水」及「空氣」的對比,並用氣泡感的背景輪廓強調寬悟氣「提升肺活量」的功效。
  • 自然光:少女從花瓣中甦醒,以花的粉色、自然光的白色搭配,強調「自然光」改善氣色的功效。
  • 輕自在:粉嫩色系的蝴蝶,與少女一起在空間翩翩起舞,以蝴蝶的柔美,傳達「纖細」、「輕盈」的意象。
  • 漫拾光:在金黃的月光之下,少女凝視著月亮,遠處一隻雪白色的貓頭鷹目光炯炯,以深夜、月光、貓頭鷹強調漫拾光明目的功效。

全系列帶著夢幻的氛圍,同時也透過動物不同的特性強調產品的機能系,八款產品一字排開相當引人目光,在保有系列感的同時,亦保留了產品的獨特。

 

Soilavie, composed of the French words “Soil” and “La vie,” signifies the harmonious coexistence between “soil” and “life.” It symbolizes the close relationship between natural vitality and a friendly environment.

 

Savoring a sip of nature, every mouthful embodies kindness and continuity.

 

The entire series carries a dreamy atmosphere while emphasizing the functional aspects of the products through the unique characteristics of animals. With eight products lined up side by side, they captivate attention. While maintaining a sense of unity within the series, each product retains its distinctiveness.

 

The standard font takes inspiration from the delicate and graceful posture of herbal plants, with soft strokes resembling stems and leaf stalks. Simultaneously, to enhance the impression of traditional Chinese medicine, strokes imitating ancient cup vessels are incorporated. Overall, it exudes both resilience and gracefulness reminiscent of herbal plants.

 

The packaging showcases the distinctive features of each product through the presentation of animals interacting with teenage characters. It possesses a fresh and natural aesthetic with a touch of dreaminess and fairy tale ambiance.

 

– Comfort Light: A teenage girl rides a white dove, exhaling condensed cold air while overlooking the misty mountains and valleys below, symbolizing relief from internal dampness.

 

– Moon Harmony: A polar bear meets a teenage girl in the early spring on an ice floe. The polar bear sits on the ground, and the girl wraps a scarf around its neck. As the ice and snow beneath their feet melt away, revealing pale yellow land and newly sprouted flowers and grass, the ice and snow represent discomfort during the menstrual period. The scarf and melting snow signify the arrival of “warmth,” emphasizing the soothing effect on menstrual pain.

 

– Harmonious Melody: Skylarks sing together around a teenage girl amidst a tranquil forest backdrop, highlighting the effects of maintaining vocal health through the rhythm of sound.

 

– Dream Tranquility: A teenage girl lies peacefully asleep on a cloud-shaped like a sheep, surrounded by a background of stars, planets, and the universe, creating a serene atmosphere. The irregular shapes enhance the image of a beautiful dream.

 

– Lightness and Vitality: A whale swims comfortably with a teenage girl in the sea, gradually surfacing. By contrasting “water” and “air” and employing a bubble-like background, the design emphasizes the effectiveness of expanding lung capacity and deepening breathing.

 

– Natural Radiance: The teenage girl awakens from within a flower petal, with a combination of pink petals and natural light to emphasize the effectiveness of “natural light” in improving complexion.

 

– Carefree Lightness: A butterfly in shades of pink dances gracefully with a teenage girl in space, conveying the imagery of “delicacy” and “lightness.”

 

– Illuminating Aura: Under the golden moonlight, a teenage girl gazes at the moon, while in the distance, a white owl with piercing eyes signifies the effectiveness of the product in providing an illuminated and clear vision under low light conditions.

羊灣villa

入圍金點設計獎 | 房地產整體廣告企劃 | 精裝本設計 | 廣告文案 | 品牌書設計 | 視覺整體規劃

 

Young One Villa -Design of the Instruction Manual

一座頂級集合別墅的建案規劃,環抱溪頭森林保護區4800坪幽竹森林,珍貴坐擁國家級自然風景,羊灣建設以單純少量的戶數,體現遠離塵囂,不必遠遊度假,完全擁抱大自然的個人森林Villa。全書冊的視覺設計上希望將這裡獨有的四季晨昏、生態景觀及生活意境,解構後透過寫實的素描插畫筆觸,巧妙融入充滿設計感的線條意象、如雲光暈的圖層之中,重新詮釋專屬這裡如同人間天境,依循季節變化的散步地圖與生活風景。

 

一翻頁即見鑽石般的意象彰顯珍貴價值,多重切割的幾何圖、建材質地色塊,象徵建築空間、生活容器,交融著這裡最具代表性的景觀:高海拔雲霧、銀杏、螢火蟲、星空;星光熠熠融入高腳杯的意象,彰顯私人迎賓Villa的氣韻品味,並在景觀攝影圖裡透過許多虛實穿梭的線條一再地傳達建案的核心精神「建築為衣、自然環境為體,空間真實與自然共存融合」的概念,翻冊閱覽的過程中,展現漸進的設計層次及氛圍營造,讓人宛如真實步入場域之中,坐臥在這座專屬自己的森林Villa。

In order to have a quiet and high quality resort, Young One Construction Corp. builds a villa that contains few households to show a high quality of villa of construction planning. This villa is surrounded by the National scenic area, Xitou forest reserve of 13223.2m², which means you don’t have to go to a far way but you can totally enjoy the nature bathing in this villa.

The visual design of the manual uses the unique characteristics of four seasons as the elements. While turning the page, the geometric figures, the color and material of the construction which symbolize the space of the construction and the life, combine the most representative landscapes: Mist in the high altitude, ginkgo, firebug, and the sky full with stars.

The star light blends into the goblet, showing the characteristic of the private villa. Furthermore, by the real and unreal lines in the landscape photography, it also conveys the central spirit of this construction project: construction as the clothes, nature as the body and the space immerse into the nature. When reading the manual, it seems you are the one who is in the villa, and enjoy all the things around you.

 

遊獵。羊灣

南投縣鹿谷鄉興產路28-1號

訂房line :265oscyg

https://deerchaser.com.tw/deer-chaser/

中僑蔘茸

澳門百年中藥品牌 | 孕婦產期中藥包包裝設計 | 禮盒規劃設計 | 氛圍攝影

「中僑參茸」1950年創立於澳門,以養生保健為訴求,將溫和的中藥材融入日常生活,期盼品牌圓融、中庸,發展方中帶圓、一分為二,傳承生生不息的品牌理念。

禮盒設計,源起古時相傳燕子從遠處飛來築巢代表好事臨近,有著喜事、吉祥之意,運用燕子象徵福氣概念,以沈穩紅底融入禮盒設計。在孕期前三月燉煮紅色「迎喜、心悅」款,初期安胎過程能健脾和胃,也象徵夫妻得知擁有新生兒的喜訊;中期為粉色「安穩、自然」款,以女子飲用中藥的畫面,象徵懷胎過程中滋陰補腎,透過中藥舒緩身體不適;後期淡藍色「期待、美好」款,準胎調和氣血,以佈置嬰兒床、小木馬的設計元素,歷經十個月孕期終於迎接新生兒的誕生。

攝影企劃,為延續品牌以方中帶圓的畫面構成,融入燕子剪影,帶出祝福的好運象徵,中藥材成分點綴也代表產品滋補、調理及照料身心靈,漸進式的保養、增強抵抗力、益心補氣,透過溫和方式,將養生融入孕婦九個月孕期的日常生活,期許好似燕子般自在飛翔,享受新生兒帶來的好運祝福。

“Chong Kio” was founded in Macau in 1950 with a focus on wellbeing, integrating Traditional Chinese Medicine into daily life. The hope is to convey harmony and modesty, a balance between the round and square, a legacy of endless life.

The design of the gift box is built on the auspicious ancient tradition of a swallow building a nest, symbolizing good luck approaching. The motif of the swallow is integrated into the design with a calm red as the base color.

The red “Welcome/Joyful” set is for the first three months of pregnancy, strengthening the spleen and digestive system, symbolizing the joy of hearing the news. The pink “Stable/Natural” set is for the months in between, using a woman taking in Chinese medicine as the main image, symbolizing the nourishment of the yin and the kidney, easing any discomfort. The blue “Expectation/Wonder” set is for the final few months, to regulate qi and blood, using the baby crib and the rocking horse as the main design elements, symbolizing the anticipation as the couple welcome the newborn baby after these arduous 10 months.

The photography scheme is in tandem with the brand’s round square design composition, while incorporating the silhouettes of swallows, to draw out the symbolism of blessing. The images of the Chinese medicinal ingredients are used to embellish the overall design as well as representing the brand’s role in the nourishment, adjustment and care of the body and soul, as well as the enhancement of the body’s immunity and replenishment of the qi. Overall, conveying the brand’s commitment to integrate wellbeing into the daily life of a pregnant woman, so that just as the swallows enjoys the freedom as it flies in the air, each mother may enjoy the blessings that her newborn baby brings.

 

金茶五
茶飲品牌杯身規劃設計 | 與插畫家H.H合作 | 周邊商品規劃設計

提到飲品,你會想到甚麼城市?

 

台南,這個充滿甜味的城市,正是金茶伍的起點。

炎炎夏日,一杯冰涼飲料能瞬間讓全身透清涼,寒冷冬天,一杯溫熱飲品能暖到骨子裡。金茶伍秉持著「誠信、服務、專業」的理念,從消費者角度出發,研發符合消費市場的飲品,講究真材實料,確保送到你手中是最新鮮的飲品,我們還傳承了祖父母的手藝,首創水果Q粿,台灣人的飲料,就是要有料!希望可以將這份台南的熱情與手藝分享給所有人。

 

手裡拿著一杯手搖飲是台灣最美的風景了。一杯金茶伍,一份快樂,一份享受。

 

我們企劃執行-杯身視覺規劃設計,延伸周邊商品設計。整體視覺走單色系來呈現,與台灣知名插畫家H.H先生合作,角色「美美」,分別扮演家庭、學生、夢想、上班及戰士。整體設計與消費族群間有著強烈的連結,希望透過這些角色,加深消費者對品牌的感受。戰士的角色則是呼應品牌本身的騎士精神,堅持將每一杯飲品做到最好。

When it comes to beverages, which city comes to your mind?

 

Tainan, the city filled with sweetness, is the beginning of Woo Cha. In scorching summers, a refreshing drink instantly cools the entire body; while in chilly winters, a warm beverage warms you to the core. Woo Cha adheres to the principles of “Integrity, Service, and Professionalism,” developing beverages that cater to the consumer market from the consumer’s perspective. We emphasize using genuine and fresh ingredients to ensure that the drinks delivered to your hands are of the highest quality. We also inherit the craftsmanship of our grandparents and innovate by creating the Fruit Q Guo(水果Q粿), where Taiwan’s beverages are meant to be full of TOPPINGS! We hope to share this passion and craftsmanship of Tainan with everyone.

 

Holding a cup of hand-shaken beverage is Taiwan’s most beautiful scenery.

A cup of Woo Cha, a portion of happiness, a moment of enjoyment.

 

For the beverage cup design, a monochromatic visual approach is used, combined with the well-known Taiwanese illustrated character “Mei Mei,” portraying various roles such as family, students, dreams, work, and warriors. The overall design creates a strong connection with the target consumer groups, aiming to deepen the consumers’ feelings towards the brand through these characters. The warrior character reflects the brand’s own knight spirit, dedicated to making each cup of beverage the best.

2020

 

我在

獲選為Behance精選 | 寵物友善餐廳 | 美式餐廳品牌識別設計| 應用設計| 作品入圍2020 Taiwan top star

「我在」美式餐廳以寵物友善為經營方向,創業起源想把在國外品嚐到驚豔的美式漢堡口味帶回台灣,也想給生病的毛小孩多一份陪伴,希望透過開立一家寵物友善餐廳,能更多時間陪伴在牠的身邊,因此品牌中文名取為「我在」,英文名則有趣的音譯「有我在」的台語。

品牌設計規劃上,放大品牌傳達友善寵物餐點和道地美式和野餐的三大特色,整體風格表現希望與野餐活潑又洋溢自然綠意的氣息做連結。清晰傳遞美式餐廳的訊息,同時感受到主人陪伴寵物的溫暖氣息,帶給人的友善、清新、放鬆、愉悅感。

識別設計以美式餐廳代表之元素-漢堡,作為整體架構,內藏狗與人的手相握,呈現寵物友善餐廳的溫暖感,更呼應品牌概念:有我在。色彩規劃,象徵親近大自然公園野餐的綠色,代表友善寵物、溫暖陪伴的膚色,代表活力、用心的黃色。

輔助圖形放入愛犬約克夏的臉,結合象徵美式餐點的咖啡、漢堡等圖像,從英文名發展出字母的活潑排列,強化陪伴寵物的品牌特色及融合象徵大自然綠意的花草符號。

外帶一份漢堡到公園享受野餐的樂趣,接受和煦陽光的洗禮,看著毛小孩露出燦爛無比的笑容,貼心的店家還有準備毛小孩可以食用的寵物鮮食,一起度過週末的歡樂時光。

“I’m here” American restaurant is oriented towards pet friendliness. The origin of entrepreneurship wants to bring back the taste of amazing American burgers that have been tasted abroad. It also wants to accompany sick Mao children, and hopes to open a pet-friendly restaurant. The restaurant can spend more time with it, so the Chinese name of the brand is “I am”, and the English name is an interesting transliteration of “I am there” in Taiwanese.

In the brand design and planning, the brand conveys the three major characteristics of friendly pet meals and authentic American and picnic. The overall style performance hopes to be connected with the lively and natural green atmosphere of the picnic. Clearly convey the message of the American restaurant, and at the same time feel the warmth of the owner’s companionship of pets, bringing people a sense of friendliness, freshness, relaxation, and pleasure.

The identification design is based on the element of the American restaurant-Hamburg. As the overall structure, the built-in dog holds hands with people, presents the warmth of the pet-friendly restaurant, and echoes the brand concept: I am here. The color planning symbolizes the green color that is close to the picnic in the nature park, represents the color of friendly pets, warm companionship, and represents the vitality and intentional yellow.

Auxiliary graphics are put into the face of the pet dog Yorkshire, combined with images of coffee, burgers and other images that symbolize American meals, a lively arrangement of letters has been developed from the English name, strengthening the brand characteristics of accompanying pets and integrating flowers and grass symbols that symbolize the greenness of nature.

Take a burger to the park for a picnic, accept the baptism of warm sunshine, watch Mao Xiaodong show a brilliant smile, the intimate store also has fresh pet food that Mao Xiaodong can eat, and spend happy weekends together.

日生堂

榮獲Behance精選 | 生技類品牌識別設計 | 日本保健食品包裝設計

日本保健食品「日生堂」,識別設計以名稱「日」及「N」結合而成,蘊含中文「日生堂」與英文「NISEIDO」兩者字首,以正面視覺與轉向後的角度變化,使logo呈現兩種不同面向;字體方正搭配筆觸微上揚的尖角設計,強化品牌識別度之於,也以沈穩深藍色及溫暖金色相互搭配,亦能提升品牌為專業穩重的保健食品領域。

|万步王|前端發想階段,以期盼保健食品能帶給人們營養補給、強健骨骼為根基,提供人體健康所需,使保健食品漸進式融入日常生活,因此制定包裝設計方向,以治癒為導向,從顏色劃分兩大區塊,銀灰色代表身體骨骼,橘色色塊象徵食用保健食品後,骨骼治癒的成果。

|納豆の力|在日本被譽為解酒聖品的納豆,因有預防及調解脂肪肝、降血脂血管等多重功效,被廣泛的運用到保健食品中。包裝設計,將納豆外型以不同大小色塊在包裝上呈現,一如真實的食品般,運用幾何線條,將一顆顆納豆相互黏稠的樣貌加以連結,傳遞產品特性。

兩包裝在後加工部份,將Logo、產品名、納豆圖案,以打凸打凹方式刻畫,增加包裝的質感細節度,從視覺呼應高級保健食品的品牌形象,帶出產品特性,給人安心、自然的食用印象,提升品牌與產品的相互連結性。

The concept design of the Japanese health supplement brand “Niseido” uses a combination of the character “日” and letter “N”. It contains the first character of the Chinese brand name “日生堂”and the first letter of the English brand name. The logo is designed so it displays one character in one direction and another when angled, thus presenting the logo in two facets. The use of a square font with curved sharp edges helps give a more distinct look and with a combination of calm dark blue and warm gold, together they enhance the product’s image as a professional and reliable health supplement brand.

|Nimblex|In the early stages of the design, we hoped to emphasize how health supplements can replenish the body’s missing nutrition and strengthen bone composition. For that reason, the design concept focuses on those benefits and how they can improve heath and healing, using two major color schemes: silver gray, representing the bones in the body and orange, representing the healing resulting from the intake of health supplements.

|Natto Power EX|Natto, known as the holy grail in treating hangovers in Japan, is widely used in health foods because of its many benefits such as preventing and regulating fatty liver disease and lowering blood lipids. In the packaging design, natto is represented using various sizes of color blocks while connecting them with geometric lines representing the viscosity of natto, overall highlighting the features of the product.

In the post-processing of both packaging designs, the logo, product name, and natto patterns are portrayed using embossing to enhance the texture design, further accentuating the brand as a high-end health supplement product. The design hopes to highlight the product’s strengths, giving the consumer a peace of mind and enhancing the connection between brand and product.

 

金統立 KING TONY

品牌識別優化 | 專業手工具品牌設計 | 包裝設計 | 品牌應用設計

King Tony

 

金統立致力於手工具製造,恰逢品牌三十五週年,在原有品牌沉穩、專業、堅毅的形象上提升質感,持續提供優質的服務及產品。 是台灣的驕傲,手工具外銷多個國家。

King Tony has been committed to years of manufacturing hand tools, and now in its 35th anniversary, it hopes to continue providing high-end quality services and products through the refining of its craftsmanship, adding to the brand’s image of being reliable, professional and resolute.

 

輔助圖形

Auxiliary Graphics

輔助圖形以產品製程為靈感,藍色作為主要底色,並以品牌標準色之一的紅色象徵製造過程中的「熱熔」工序,圖形線條剛硬,代表著金統立可靠的品質,運用六角、十字、一字等特徵強化「手工具」的意象。在維持統一性的同時,具有彈性的搭配設計,依產品特性而呈現不同的效果。

The auxiliary graphics are inspired by the manufacturing process, using blue as the main color for the background, and red, one of the brand’s standard colors, to symbolize the “melting” phase in the manufacturing process. The rigid strokes of the graphics represent the reliability of all King Tony’s products. Furthermore, the use of the hexagon, cross, and line represent “hand tools” commonly used. While maintaining an overall harmony, the flexibility in design allows for variety according to the various products and their characteristics.

 

包裝

Packaging

產品包裝以紅、藍、黑三色帶出高質感及堅固的特性,並運用產品照讓客戶一眼就能辨認需要的商品。圖形線條上導入品牌識別的角度,使豐富的產品線呈現一致的包裝視覺表現。

The product packaging uses three main colors – red, blue and black – to convey the brand’s excellence and stability. Product photos are clearly displayed to allow customers to identify the packaged product at a glance. The design graphics highlight the brand’s characteristics and create a consistent visual coherence among the various product lines.

 

事務用品

Stationery

信封、信紙部分,有別於產品包裝的深色系表現,以白色為底色,紅藍色點綴,專業中帶著品牌特色。

For the letters and envelopes, white is used as the background color in contrast to the dark color scheme of the product packaging. Red and blue are used to enhance the overall appearance, retaining the distinctive features of the brand.

四款名片設計異中求同,白、藍、紅、黑四色組合出不同的搭配,表現出品牌專業、健康的企業形象。

Each of the designs of the four business cards utilize a different combination of white, blue, red, and black to create a sense of diversity while maintaining a sense of unity, overall, displaying a professional and healthy brand image.

 

制服

Uniform

制服為polo衫款式,以紅白點色綴大面積藍黑底色,在專業的外表下,蘊藏著滿滿的熱情,傳達著品牌「熱愛工作」的企業理念。

The uniform uses the polo shirt, using black and blue as the main color, with red and white as highlights. Professional, but full of enthusiasm, conveying the philosophy of being “passionate for your work”.

盧西咖啡

咖啡品牌識別設計 |  品牌改造翻新 |  品牌應用設計 |  包裝設計 |  掛耳包設計

如何定義一杯好的咖啡呢?只要是自己喜歡的味道,就是一杯好的咖啡。

品牌創辦人從喜愛咖啡,興趣之餘四處參賽,歷經創業過程考取國際杯測師證照,擁有杯測專業能力;從如何辨別咖啡風味、酸味、厚度、醇度、後味、甜味、苦味等,累積對咖啡豆挑選的鑑賞能力、烘焙咖啡豆與手沖的技術,成就「盧西咖啡」品牌的誕生。

品牌識別設計,以杯測師身分設計發想,將杯測時會有的聞香動作與沖泡時散發的香氣,結合咖啡杯造型外觀,以簡練的線條構成,如同一杯好喝的咖啡,需要有咖啡豆、沖泡器具及咖啡師三者缺一不可。輔助圖形設計,幾何線條代表熱騰上升的香氣,溫潤色塊表示堆疊、累積。

咖啡豆包裝設計以顏色代表四大產區,將烘焙咖啡豆過程漸進式轉化融入,如生豆時呈現綠色、豆子吸收熱能將由綠轉黃、烘焙第一爆成褐色、第二爆成深咖啡色,也將烘焙時會有的兩種化學反應,以幾何線條帶出香氣與風味;特別設計品牌小人物,以創辦人的形象刻畫,帶出杯測師專業手沖技術且幽默風趣的個性,增添品牌趣味性。

品牌咖啡師擁有杯測的專業技術,依據咖啡豆特性、平衡性等條件,將咖啡豆專屬的獨特風味凸顯出來,期許到店品嚐咖啡的客人,都能透過「盧西咖啡」引導,找到屬於自己喜愛的命定咖啡。

How would you define a good cup of coffee? As long as you like the taste, then it is a good cup of coffee.

The brand was inspired by the founder’s love for coffee. He had joined many competitions and with his experience in coffee cupping, obtained the Q Grader certificate. Years of appreciation of coffee beans has taught him how to distinguish the various flavors and concentrations of coffee beans, from sour to sweet to bitter, and even the aftertaste. All this expertise and knowledge, paired with coffee roasting skills and hand pouring coffee experience, have become the foundation of the “Lu.CY Coffee” brand.

The brand design uses simplistic contour lines to simulate how Q Graders analyze the coffee through smell and taste as well as the sweet aroma emanating as they brew. In combination with the shape of the coffee mug, the design concept conveys the three elements of a good cup of coffee: the coffee bean, the equipment, and the barista. The auxiliary graphic design uses geometric lines to represent the rising aroma in tandem with warm color blocks represent the accumulation of that aroma to the senses.

The packaging design uses colors that represent the four phases of coffee production, exemplifying how the coffee bean changes in the roasting process: green representing the raw beans, yellow representing the beans turning yellow as they absorb the heat from the sun, brown representing the first roast, and lastly dark brown representing the second roast. Furthermore, the geometrical lines paint the picture of aroma and flavor, which are the two chemical reactions resulting from roasting. We also designed the founder face in a lighthearted, cartoonish fashion into the packaging combining both professionalism and humor into the overall brand design.

Our baristas are professional coffee cuppers, able to select the most suitable coffee beans based on their characteristics to draw out each unique flavor.  Our hope is that through “Lu.CY Coffee”, every customer can find the coffee taste that is uniquely theirs.

藤記甜品

豆花甜品品牌 | 連鎖飲品品牌識別設計 | 品牌改造翻新 | 旗艦店商業空間設計

藤記甜品-臻心不換,食不相瞞。豆花採用食品級非基改黃豆、不含消泡劑,臻食醇淬,嚴選每個好食材。

想像選物店融入藤記豆花的感覺,概念的轉換,替您精心挑選的豆子與食材,在藤記精密的的形象中提升至選物店的格調。

視覺上以工業硬派的意象風格為主要方向。以鐵管結合板手的概念,環繞著整體視覺圖示,象徵著良善的循環,以及精密的準則,再以工業鐵管組合出藤字的圖像,讓整體視覺表現出更完整的層次。

藤記字體設計中以簡約的筆畫與字體的黃金比例去排列組合,融合了圖騰的logo圖示,讓整體比例呈現完美組合,定義出品牌的專業與成熟定位。

Teng Ji Sweets – We won’t ever deceive you. Our tofu pudding utilizes food-grade organic soybeans, without any defoaming agents, every ingredient carefully selected to be part of the Teng Ji Sweets collection.

Imagine the shops having Teng Ji Tofu Pudding bring a shift, a change in perspective. Each bean and ingredient carefully selected just for you, so every store elevated to a higher level.

The brand imagery uses the rigid industrial design as its main focus.

The images of iron pipes and wrenches surround the overall visuals, symbolizing a quality cycle with precision at the core. Furthermore, using iron pipes to form the Chinese character “藤”, completing the visual imagery.

The Teng Ji font design uses a combination of simple strokes and the golden ratio of fonts, in unison with the logo, to present the perfect proportions, bringing out the competence and reputation of the brand.

2024旺萊山春節禮盒

2024旺萊山春節禮盒設計 / 包裝企劃 / 包裝設計
As we usher in the auspicious Year of the Dragon, we embrace the spirit of strength, wisdom, and good fortune. In Chinese culture, the dragon is a symbol of power, success, and prosperity. As we embark on this new chapter, let us extend heartfelt blessings to all, invoking the majestic energy of the dragon to bring abundance and joy.
In the embrace of the dragon’s mighty wings, may you find the courage to overcome challenges and soar to new heights. May the dragon’s wisdom guide you on a path of enlightenment, encouraging you to make wise decisions and pursue your dreams with clarity and determination.
As the dragon dances gracefully through the sky, let its vibrant energy infuse your life with vitality and positivity. May the dragon’s presence ward off negativity and bring in a tidal wave of good luck, prosperity, and happiness. May your endeavors be blessed with success, and may your aspirations be fulfilled in the coming year.
In the dragon’s fiery breath, find the passion to pursue your goals with unwavering enthusiasm. Let the flames of determination burn brightly, lighting up the path to your dreams. May the dragon’s fire cleanse and rejuvenate, clearing away any obstacles in your journey.
Just as the dragon is a symbol of unity and auspiciousness, may your relationships flourish and bring harmony into your life. May the bonds with family and friends strengthen, and may you be surrounded by love and support throughout the year.
In the Year of the Dragon, let us celebrate the beauty of new beginnings and the promise of a brighter future.
May the dragon’s mystical presence bring an abundance of blessings, prosperity, and good fortune into your life. Wishing you a joyous and fulfilling Year of the Dragon!

KALLIE STARR

眼妝品牌識別設計 | 獲得Behance精選 | 品牌包裝設計 | 網頁設計 | 攝影企劃

https://kalliestarr.com/

一家台灣在地超過四十年的化妝品製造廠,長久以來以生產代工為主,具備豐厚的專業經驗和產品研發能力,希望和市場上具備領先技術的日韓品牌作區隔,在創意發想階段,別於普遍甜美可愛的風格走向,思考到宇宙銀河系可以表現眼妝彩盤的意象,銀河的閃耀和絢麗能充分展現化妝品的特性。而宇宙的無邊盡、充滿冒險和無限可能,展現品牌長久以來不設限、創新研發的產品實力,因此品牌定位為「Make you a Star」星空系彩妝。

品牌識別設計,結合星軌、星球、星空的概念,以簡化的幾何線條構成「Kallie Starr」標準字型,整體視覺俐落不失個性,其中由A跨越至E的星軌線條更能提升品牌記憶點,也象徵期望每位顧客透過產品的使用,找到屬於自己的光芒。

品牌色彩規劃,以隕石黑及星系銀為主色調,輔助色則選擇相互襯托彩度比較高的顏色,象徵星光的黃色、象徵柔光的粉色和象徵星際的藍色。輔助圖形設計,以宇宙中的黑洞搭配隕石、宇宙間的星辰、塵埃作為圖形發展基礎,呼應圖象應用於品牌的眼線系列產品,傳遞其賦予眼神的深邃感,及奇幻探索的風格。其二以星際間閃亮的恆星、星系及輻射的意象,轉化為象徵幾何圖像,烘托迷幻和奇麗感,進而呼應其所應用於眉部類產品的特色,帶給使用者展現自我閃耀。其三將銀河系中眾多星宿和銀暈的特色,搭配宇宙間靜謐的黑與象徵星光的流線圖形,柔和的流線感融合輔助色漸變的粉暖色系,傳遞品牌唇妝類產品的風格特色。

包裝設計,整體色調以大面黑色作為主要調性,結合星系和星球等元素轉化的圖形,在印刷上透過模造面黑卡的紙質結合後加工的表現,營造黑夜中閃耀的視覺感受。產品則採用比較接近太空感的包裝風格,讓整體更貼近品牌追求無限美麗的調性。

 

This Taiwanese cosmetic manufacturer has more than 40 years of experience in OEM. With its professional expertise and product development capabilities, it hopes to differentiate itself from the leading Japanese and Korean brands in the market. At the innovation stage, instead of using the traditional sweet and charming design style, the concept leans more toward combing the facets of the Milky Way into the eye makeup palette, so that the shine and splendor of the galaxy can be fully displayed. The universe is endless, full of adventure and with unlimited possibilities, making it an ideal representation of the brand’s long-standing innovative research and development capabilities. Thus, the brand position is to “Make you a Star”.

The brand design combines a series of planetary and interstellar designs, using simplistic geometric lines to assemble the letters of the brand “Kallie Starr”, clever and with its own personality. The letters “A” flying towards “E” create a greater impression of the brand into the minds of the consumers and ultimately representing each person’s desire to find their own glow.

The color scheme of the brand uses meteor black and galaxy silver as the main colors, with contrasting auxiliary colors: yellow symbolizing starlight, pink symbolizing soft light and blue symbolizing galaxies.

The auxiliary graphic design uses black holes, meteorites, stars and stardust to echo the characteristics of the eyeliner product line, further conveying the brand’s ability to create greater depth in every look, while creating a sense of fantasy and exploration.

Secondly, the images of interstellar shining stars, galaxies and the invisible light spectrum are transformed into symbolic geometric images, creating a sense of enigma and mystery, echoing the characteristics of the eyebrow product line, guiding consumers to find their own glow.

Thirdly, the contour lines draw out the many characteristics of stars and haloes in the Milky Way in combination with the quiet black of the universe with the faint hint of the auxiliary pink color scheme to echo the characteristics of the lip makeup product line.

For the packaging design, the overall color scheme uses black as the main color scheme, combing the design elements of galaxies and planets. All of it being printed on wood free black paper with post-processing to create a sensation of a starry night.

Overall, the product packaging uses the concept of outer space as the main design, in harmony with the brand’s pursuit of infinite beauty.

景好生活GOOD LIFE IN LIFE

空間&建築設計品牌識別規劃設計 | 應用設計 | 簡報設計

每一個生活角落,賦予不同的感動,讓景好生活,給您美好生活

大樓林立的都市叢林;人行道上的一磚一瓦
即便是鄉間小路,也有著貼近人情的綠瓦紅磚
這些小小的生活日常,都足以沈浸其中

建築,是生活起點
因為點、線、面,而形成的完美空間
景好生活期待帶給每個人風景美好日日美好的生活

景好生活設計擁有建築、室內設計團隊
用設計帶入生活;建築到空間
從零開始,一點一滴的改變
聚焦每個委託人腦海中的各種想像
透過分析建築環境及專業思維,整合室內空間整體感受
用空間主人的視角,規劃全方位完美氛圍
賦予空間極致美好;給予屋主日日景好的生活一隅
讓生活的每一個角落,都擁有不同的感動

整體設計以’G’ 為主要架構,以標語GOOD LIFE IN LIFE的英文縮寫,在負空間裡藏了L跟I,切角以一點透視,把空間感建築意象融入於此,並使用活潑的排列方式,呈現英語標語,增加生活感意象。

中文字的部分將’G’融入進「景」字裡面,在右上角加入十字符號,想傳遞我就是您的空間醫生一般,就像醫生診斷病人並給予正確的治療,我們以專業的角度,能準確地評估最適合你的空間走向,給予用心的空間整體規劃。

Every corner of life bestows different emotions. Good Life Design, give you a wonderful life full of beautiful moments.

In the urban jungle of towering skyscrapers, every brick and tile on the sidewalks,
Even on the rural paths, there are also tiles and bricks close to human sentiments.
These tiny daily life moments are enough to be immerse in.
Architecture serves as the starting point of life,
Forming perfect spaces through points, lines, and surfaces,
Good Life Design aspires to bring a daily life of beautiful scenery to everyone,
A life immersed in beauty, day after day.

Good Life Design possesses architectural and interior design teams,
Bringing life through design; from architecture to space,
Starting from scratch, making incremental changes,
Focusing on the various imaginations within each client’s mind,
Through analyzing the architectural environment and professional thinking, integrating the overall sense of interior space,
Planning a comprehensive and perfect atmosphere from the perspective of the space’s owner,
Bestowing the space with ultimate beauty; granting homeowners a corner of daily good life,
Enabling people to be touched in every corner.

The overall design is centered around the letter ‘G,’ representing the brand name. The English slogan “GOOD LIFE IN LIFE” is abbreviated and hidden within the negative space, with ‘L’ and ‘I’ tucked in. Using a perspective angle, the design incorporates architectural imagery to convey a sense of space. The playful arrangement presents the English slogan, adding a sense of vitality to the brand image.

For the Chinese characters, the ‘G’ is integrated into the character “景” (jǐng), with a ten-character symbol added in the upper right corner. This symbolizes the brand as a space doctor, providing the correct treatment for your space. Just like a doctor diagnoses patients and gives them appropriate treatment, we, from a professional perspective, can accurately assess the most suitable direction for your space and provide thoughtful overall space planning.

分子藥局

榮獲TIGDA AWARD優選獎 | 入圍金點設計獎 | Behance精選 | 保健品包裝設計

 

分子藥局是一間重視「理想生活」、「美和品味」和「健康飲食」的產業,突破一般醫療產業上給人冰冷、有距離與絕對理性的刻板印象。在品牌取名發想階段中,構想源自生物學上,「分子」為化學反應中最小的單位,代表著團隊能針對每一位民眾,提供客製化的個人諮詢服務。

業主希望藥局不僅只有銷售的形象,從企業識別系統到藥罐包裝設計,亦能結合現代科技與流行元素。因此,秉著分子藥局的企業理念,設計出這一系列的保健藥品,符合藥局所傳達精神與社會需求。

藥罐的貼標採用白色作為視覺主體的基底,象徵醫療界的聖潔、白淨。色彩計畫以彩虹為靈感,七彩的顏色運用與搭配,色調符合視覺舒適度,呈現藥品一致性,襯托出藥品本身含豐富的營養素。圖案設計的概念,將品牌識別logo與產品內容物結合,延伸轉化成幾何圖形,包裝設計賦予每項產品獨特的意涵。

產品名稱特別選用後加工雷射燙銀方式,呈現風格新穎、科技感。另外,設計師創意地將主要成分標示,繪製成類似實驗室表格,並在旁邊附上簡易的icon圖示,讓消費者清楚明瞭產品的成份及功效,為健康把關,展現出團隊的專業度。希望透過創新的思維、別出心裁的設計,使消費者在選購的同時,也能將美與質感俱佳的產品納入生活之中。

 

Molecular Pharmacy is an industry that cares about “ideal life”, “beauty and taste” and “healthy diet” and turns the stereotypes of cold, distant and absolute rational as thinking of the general medical industry. During the stage of brand creation, it is derived from the biology and reminds the team that “molecule” is the smallest unit in chemical reaction. That represents that the tam will provide customized personal consultation for every individual.

 

The owner hopes that Molecular Pharmacy does not only have a marketing image but also integrate the modern technology and fashion element shown in the industry identity system as well as the design and packaging of medicine cans. Therefore, Molecular Pharmacy designs the series of health care medicines with faiths of the enterprise and hopefully shows the spirit and meets the requirements of the society.

 

The label of medicine can adopt white color as the base of vision focus to shin the holiness and pureness of the medical care industry. The color design is inspired by the rainbow that uses and merges the seven colors to provide the comforts for the visions, to present the consistency of the medicine and to bring out the nutrient abundance of the medicine itself.The concept of figure design integrates the logo of brand identity and the products to extend and transform into geometric figures. The package design gives each individual product its own unique meaning.

 

The names labeled on the products use especially post laser machining with silver foil stamping to present the modern and technological style. In addition, the designer indicates the main ingredients creatively with the drawings similar to the forms used in the laboratory and with the simple icons attached besides. The considerate design will help the consumers understand the ingredients and effects of our products for controlling their health. That shows the professionality of our team. We hope to provide an opportunity for our customers to integrate the beautiful and elegant products that are with innovative thoughts and originated design into their lives.

TEi 40th

榮獲TIGDA  AWARD 優選 | 台灣電緣 | 40週年主視覺設計 | 型錄設計

「台灣電緣」成立於1978年,從開創、創造到延續革新,一路走過深耕、歷練及技術40年,以職人的百年精神,遵守嚴謹的承諾,持續邁向百年的未來。

品牌40週年主視覺設計發想,結合產品碳纖維的黑色風格,40週年的字體設計呈現時尚高端的隆重感。一改以往陳列產品的介紹方式,型錄設計從公司品牌的形象理念、歷史沿革,至研究創新的技術深耕,到生產複合材料的產品介紹,規劃以黑白金的協調配色呈現。產品內容介紹也以黑色不再是碳纖維的唯一選擇,運用多彩繽紛的文字編排配色,強調「台灣電緣」為碳纖維編織布獨家研製專利的特色,以技術突破受限,提供更多元的色彩選擇,一同邁向下一個榮耀40年。

Established in 1978, “TEi Composites” has gone through 40 years of creation, innovation, accumulating experience and technology, marching forward with this unswerving commitment and discipline to the next one hundred years.

The 40th anniversary brand’s visual design utilizes carbon fiber texture and the black color representative of the product. A sophisticated font design is chosen for the letters 40th to represent elegance.

To change the way product descriptions have been displayed in the past, the catalogue design begins instead with the company’s brand concept, to company history, then research and innovation technology, and then to introduction on the composite material products, all coordinated with black, white and gold colors.

In the product descriptions, the focus is on how black is no longer the only color option for carbon fiber. Using various colors and a colorful text layout, the aim is to emphasize how “TEi Composites” has the unique patented feature of color dyeing the woven carbon fiber fabric, breaking through the technological barriers of color concerning carbon fiber. Join us as we journey into the next glorious 40 years.

馨品鄉

榮獲Behance精選 | 品牌改造 | 伴手禮品牌 | 整體品牌識別設計 | 品牌包裝禮盒設計 | 攝影企劃 | 廣告文案 | 台中市十大伴手禮  

以創新 守住記憶中的馨香
——臺中第一家「夏威夷果牛軋糖創始店」

Through innovation, to safeguard the memory of an aroma

  • Taichung’s first “Macadamia Nougat Flagship Store”

 

「馨品鄉」來自被稱為臺灣糕餅發源地的臺中,
以超過三十年專精於糕點技藝、勇於追求與眾不同的職人魂,
奠定了品牌專注研發「夏威夷果糕點」的深厚口碑,
更是臺中第一家「夏威夷果牛軋糖創始店」。

 

“Shin Pin Shan” comes from Taichung, the birthplace of Taiwanese pastry

With more than 30 years of expertise and a courage to pursue distinct types of craftsmanship,

The brand has established a reputation of researching various “Macadamia Pastries”,

Making it the first “Macadamia Nougat Flagship Store” in Taichung.

 

 

秉持先驅者的精神,二十多年來細究夏威夷果仁的品種、產地與風味,
一邊努力守住臺灣傳統甜點的好味道,
一邊注入夏威夷果仁在不同烘焙技藝下的香氣與口感,
長久以來,無論時間潮流的變化,原物料的上漲波動,
緊握著對糕餅的熱情與使命,還有樸真、實在的初心,
日復一日,從未改變對於原物料品質的嚴格講究,
以及對於絕佳風味、口感的純熟體現。

With a pioneering spirit, the brand has studied the origins and flavors of a variety of macadamia nuts for more than 20 years.

Working diligently to preserve the taste of Taiwan’s traditional desserts,

Infusing the aroma and taste of macadamia nuts using various different baking techniques,

Regardless of the change of time and the rise and fluctuation in price of raw materials,

The brand holds fast to its passion for pastry and remains true to its original vision,

Day after day, this commitment to quality raw ingredients has not waned a bit

Neither has the dedication to proficiency or excellency in flavor and taste.

 

這一刻,就讓「馨品鄉」帶你品嚐無數異鄉遊子思念打包的溫潤馨香,
享受舌尖上每一口——令國內外老饕不遠千里的真誠滋味和獨到口感。

Let “Shin Pin Shan” take you on a journey to taste the various fragrances that travelers from all around the world long for.

Enjoy in every bite that unique flavor that some travel miles just to savor.

 

品牌識別以鸚鵡作為形象的設計主軸,鸚鵡是食用堅果的專家,夏威夷果仁尤其是主食之一,鸚鵡的生長環境和夏威夷果仁都來自亞熱帶雨林區,以此連結,創造出呼應品牌特色又具有記憶點的識別。

The brand uses the parrot as the theme of the design. Parrots are experts in nuts, with macadamia nuts being one of their staple foods. Since both the parrot and macadamia nuts come from the subtropical rainforest, this link creates a unique and memorable brand recognition.

鸚鵡站在樹梢的模樣,呼應品牌講究食材的天然及產地,細膩而寫實的手繪筆觸,傳遞品牌創始的特色,也表現出夏威夷果仁貴族等級的尊貴感,同時保有溫暖、良善的形象。

The parrot standing on the treetop echoes the brand’s commitment to use organic ingredients. The delicate and realistic hand-painted brushstrokes transmit the core characteristics of the brand, while at the same time conveying a sense of the nobility combined with a touch of warmness in every macadamia nut.

 

主色以質感藍為主,提升品牌伴手禮的價值,搭配沉橘色與暖金、天然綠、深紅為輔, 帶出品牌商品多樣化、香氣四溢、親近人們的特質。

The main color scheme is a luxurious blue, enhancing the brand’s overall value as a souvenir. The dark orange and warm gold are complemented with an auxiliary natural green and deep red to bring out the brand’s diversity, aroma, and intimacy.

 

夏威夷果牛軋糖
澳洲生產頂級夏威夷果仁,更飽滿的果實、更豐厚的口感,佐以甜度更低的海藻糖,撒上岩鹽調和,細細咀嚼,純粹奶香裡,綿延夏威夷果的獨特香氣,及溫潤爽脆的口感,一點也不甜膩。

Macadamia Nut Nougat

Combining Australia’s top-quality macadamia nuts, bulky and rich in taste, with low sugar trehalose, sprinkled with some rock salt. As you chew into the macadamia nut, the pure milky aroma emanates from within. The taste is crisp and not sweet at all.

 

椰棗夏威夷果
來自中東沙漠中的綠鑽石,遇上澳洲頂級夏威夷果仁。嚴選肉質飽滿整顆天然椰棗,果肉細質綿密、滋味甜蜜,包覆夏威夷果仁的爽脆、清香,成就了獨特的豐味層次。

Macadamia Nuts and Pitted Dates

Where the green diamonds from the Middle East deserts meet with Australia’s top macadamia nuts. The crispy and fragrant macadamia nuts are wrapped within the carefully selected sweet and bulky dates, giving it a unique richness in flavor.

 

南棗夏威夷果
講究低溫下精確的火侯和時間,慢熬口感細膩、恰好的甜度和軟度的南棗泥,優雅綿長的香氣,加上夏威夷果獨特的溫潤香脆,深受長輩和小孩的喜愛。

Macadamia Nuts and Jujube Paste Candy

Paying close attention to the heat and the timing, the jujubes are slowly boiled to create a delicate taste, with just the right sweetness and softness. In combination with warm and crispy macadamia nuts, the resulting graceful and pervasive aroma brings joy to both the elderly and the young.

 

南棗核桃糕

保留傳統古法精髓,結合天然棗泥品種的獨家比例,降低甜膩感,棗香卻更濃厚。溫控下慢熬古早味,交融細心焙烤的香脆核桃粒,每一口都香氣四溢,豐潤卻不黏牙。

Walnut and Jujube Paste Candy

Preserving traditional ancient practice, in combination with a specific ratio of natural jujube paste varieties, we were able to reduce the sweetness, yet retain the jujube fragrance. Slowly boiled under careful temperature control, the paste blends with delicately roasted crispy walnuts, each bite full of fragrance, bulky but not too sticky.

 

魔鬼豆豆
夏威夷果仁低溫焙烤後,淋上慢工細炒的輕薄焦糖一起烘烤,讓脆度提升層次,焦香飽滿,淋上香濃巧克力,再撒一層可可粉,微苦淺甜的濃醇滋味和香脆口感,令人深深著迷。

Chocolate and Caramel Macadamia Nut

After the macadamia nuts are roasted at low temperature, they are covered with a layer of caramel before baking together to increase the crispness and aroma. They are then covered with a fragrant chocolate mix, sprinkled with a layer of cocoa powder for a slightly bitter, yet sweet flavor. The final crispy taste is simply fascinating.

 

土鳳梨酥
選用不同品種的臺灣鳳梨,餡料香氣和酸甜度透過品種本身的風味特性,調和最好的比例 ,輕輕一咬,口感軟酥帶著豐厚奶香的餅皮裡,飽滿了細緻纖維的果肉和濃濃的土鳳梨香。

Pineapple cake

Combining the best ratio of aroma, sweetness, and sourness of all varieties of Taiwanese pineapples to create the finest flavor. With each bite, you can taste within the soft and crisp milky crust, a fibrous filling with a pervasive pineapple fragrance.

 

堅果蔓綜合鮮果仁
以更柔軟、香濃的法式牛軋糖糖體 ,揉入腰果、南瓜子的香脆及蔓越莓的微酸,以及特別講究脆度的餅乾,更能襯托奶香氣,創造出毫不甜膩的層次,及充滿幸福感的酸甜滋味。

Dried Fruit and Nut Nougat

The soft and fragrant French nougat is infused with the crunchy cashews and pumpkin seeds, combined with the slight sourness of cranberries and the crispiness of biscuits. Together, they produce a milky aroma and just the right amount of sweetness and sourness to give a smile to the face.

 

寒天太妃糖
長時間下精準慢熬功夫,才能展現迷人的糖香及琥珀色,獨家研發更好入口的柔軟度,結合日本進口天然寒天,提升Q勁,降低糖度,讓更醇厚的奶香,拌入滿溢香脆的夏威夷果,立刻收服味蕾。

Macadamia Nut Toffee

The amber color and the charming, sweet aroma can only be attained after hours of slow cooking. Developed with a smoother taste and combined with organic agar imported from Japan, it gives off a milky fragrance and increased chewiness. At the same time, it has lower levels of sugar and with the crispy macadamia within, it is a delicacy to the taste bud.

 

太陽餅
特別挑選日本進口麵粉,更高難度的烘焙技藝,實現層次更細膩的餅皮口感,獨到的熟成工序,讓每一口細質餅皮裡,迸發綿密奶香的內餡更為柔軟,口感超乎想像的細緻,令人驚豔。

Sun cake

The specially selected flour imported from Japan requires a more difficult baking technique but creates a more delicate crust texture. The unique processing delivers, to every bite, a creamier and more delicate taste, superb, exceeding the imagination.

焦糖夏威夷莓果塔
堅持不添加化學香料,輕薄塔皮裡,放滿紮實的夏威夷果仁,淋上手工熬煮焦糖醬,輕柔悠揚的焦糖香,結合果仁極豐富的立體口感,香氣馥郁,每一口都讓人心滿意足。

Caramel Macadamia Nut Tart

With no chemical additives, the tart is filled with macadamia nuts topped with hand-cooked caramel sauce. The silky, delicate caramel aroma, combined with the rich sturdy taste of the nuts, create the ultimate satisfaction with every bite.

皇樓

中式喜餅禮盒包裝設計 | 包裝企劃

「皇樓」創立1997年,致力研發各式習俗的經典糕餅,以漢式文化傳承為品牌指標,隨著時代不斷演進,承襲多元的婚俗禮儀之外,更極力研發跨時代的禮品糕餅。

緣定・囍 八角提盒設計,整體以象徵家庭美滿的海棠花為設計架構,將「喜」字帶入古代新人成婚時頭戴的官帽、鳳冠頭飾,穿著禮服配戴繡球彩帶的設計元素,以圖像色塊方式呈現,融合充滿台灣文化的窗花與星空圖示,代表新人的婚姻幸福美滿且雋永不變。

禮盒側邊四面設計概念,來自古時成婚使用的習俗物品,分別為新娘出嫁丟棄的扇子、新娘配戴的頭飾髮簪、成婚時新人的交杯合卺與洞房之夜高掛房門的燈籠、繡球,融入特別意義的傳統元素,富含喜慶的傳統故事,更增添喜餅禮盒的設計層次。

色彩規劃以深紅底色為主,正面貴氣不失高雅的喜字搭配局部燙金,部分設計處如窗花幾何線條則以上光方式點綴禮盒,隱約透出傳遞台式喜慶文化,希望收到禮盒的親朋好友,都能感受到新人結婚的喜氣氛圍,與大家分享這一份喜悅。

“Emperor” was founded in 1997 dedicated to the baking of traditional pastries for all occasions. Inheriting the Han legacy, the brand continues to evolve with the times, adjusting to the changing wedding etiquettes, striving to develop a pastry that crosses the various epochs.

The “Destiny/Joy” octagonal giftbox is based on the design structure of the begonia flower, which symbolizes a harmonious and joyful family. The Chinese letter “喜”is incorporated using color blocks into the various design elements: groom’s hat, the bride’s headdress, and the wedding attire. In combination with cut-out patterns and celestial symbols, the design hopes to convey the everlasting joy of the newlyweds.

The design concept on the four facets of the gift box utilizes the customary items in traditional ancient marriages: the fan thrown out on the wedding day, the hairpins worn by the bride, the wedding cups for the newlyweds and the lanterns and embroidered balls on the doorposts for decoration. All these incorporate the traditional elements of a wedding to create an extra layer of visual sensation, while at the same time, through the symbolism of each element, telling the rich tale of such festivity.

The color scheme is based on a dark red as the background with the bronzing of the Chinese letter “喜” in the front. Part of the design incorporates cut-out Chinese patterns to embellish the overall design, further emphasizing Taiwanese festive culture, with the hope that all who receive the gift can partake in the joyous moment of the newlyweds.

Brighteeth

獲得德國IF AWARD設計獎  | 牙齒淨白美學中心  |  VIS品牌識別設計  |  Photography  |  Web  |  連鎖品牌

擁有一口亮白潔淨的牙齒,使人散發亮采自信,盡情展露笑容。Brighteeth以時尚會館的高規格,精心打造專業冷光淨白美學中心。

品牌名稱融合「Bright」&「Teeth」直接傳遞亮白牙齒二字之意涵,logo設計表現純粹以B與T字母為根基,轉化為牙齒意象,同時展現極簡、俐落,不失優雅的風格,並以金、黑、大量留白作為主色調,融入等粗極簡的字體設計,字首B帶入前衛設計表現,烘托專業性及視覺層次的俐落感,象徵極致、淨白、專業沉穩及中高端品牌之定位。

輔助圖形以喻表冷光、亮白的符號做為設計根基,零星般可聚可散的設計元素,在編排上多元而靈活,無論是象徵牙齒的圖形、品牌包裝或網頁設計的裝飾或i-con等都可延伸應用。

 

台北概念店
台北市大安區敦化南路一段236巷38號2樓
(忠孝復興站3號出口步行5分鐘)
電話: 02-27816333
新竹形象店
新竹市東區三民路49號(巨城附近)
電話: 03-5311008
台中旗艦店
台中市西區台灣大道二段492號(SOGO斜對面)
電話: 04-23222888
高雄藝文店
高雄市鼓山區美術北一街103號 (內惟火車站步行5分鐘)
電話: 07-5529359

Having bright white clean teeth allows a person’s self-confidence to gleam and brings out the most splendid smile.Brighteeth has created a professional fresh and clean aesthetic center with the uppermost quality and fashion.

The brand name is a fusion of the words“Bright”and “Teeth”to convey the deep significance of the radiance of white teeth. The logo design utilizes only the letters “B”and “T”as the foundation to carry on the vision of dental renovation. The design is minimalistic, concise, and elegant, combining gold, black and white as the main color scheme with the bold simplistic font design. The letter “B”brings out the fashion, innovation, and proficiency behind the design, taking the viewer into a higher level of visual intensity and positions the brand amongst the luxury brands.

The auxiliary graphics and bright white visuals symbolize purity and the basis of the design. The seemingly scattered design elements can be flexibly placed in various arrangements or layouts, whether it be the symbolic tooth visuals, brand packaging, web design graphics or the various icons.

老媽拌麵

拌麵品牌設計 | 包裝設計 | 攝影企劃 | 即食湯麵

老媽拌麵 常溫湯麵系列

 

老媽拌麵方便的調理方式,讓消費者在忙碌的生活節奏中,可以即時品嘗到一碗充滿媽媽味的料理,簡單烹煮,美味又充滿溫暖的拌麵就能輕鬆上桌。

 

LaoMa Noodles (Mom’s Dry Noodle) Room-Temperature Noodle Soup Series

 

The convenience in preparation of LaoMa Noodles allows the consumer to enjoy a bowl of homecooked noodles amid the busyness of life. Easy, delicious and warm noodles ready to be served.

 

 

在簡單料理的基礎之上,老媽拌麵推出「川味紅燒牛肉拉麵」及「干貝花雕雞拉麵」兩款全新常溫湯麵,不僅在料理上更加方便,無需冷藏就能享受到濃郁的湯頭及飽滿扎實的肉塊,提升了保存的方便性,讓遊子隨時能來碗老媽的味道。

With easy-to-cook in mind, LaoMa Noodles launched two new noodle soups that can be stored at room temperature: “Red-Braised Noodle Soup” and “Scallop and Hua Diao Wine Chicken Noodle Soup”. Rich broth and solid pieces of meat all packed within, convenient to cook and without needing any refrigeration, making it super easy to preserve. You can enjoy the taste of a homecooked meal any time.

 

 

川味紅燒牛肉拉麵

嚴選油花均勻、口感軟嫩的澳洲穀飼牛肉,每一碗都能吃到鮮嫩多汁又厚實的肉塊,湯頭以私房牛油拌炒而成,辣中帶香的川味,讓老饕直呼過癮,並可依照個人喜好調整辣度,讓消費者在家就能輕鬆品嘗到現煮牛肉麵的品質。

Red-Braised Noodle Soup

Choice Australian grain-fed beef with uniform fat and tender texture. With every bowl, you get the taste of tender and juicy pieces of beef. The broth is based on a secret recipe of stir-fried beef tallow. The spices hold the Sichuan flavor and fragrance within so the epicure can enjoy it to the full. The level of spiciness can be adjusted accordingly to personal preference, allowing consumers to easily taste the quality of freshly cooked beef noodles at home.

 

 

干貝花雕雞拉麵

干貝花雕雞拉麵選用白露花老母雞,真材實料燉煮六小時,將食材的精華全部引出,無添加化學香精的鮮美湯頭在口中散開,每一口都是濃郁醇厚。干貝的

鮮味搭配大塊雞腿肉,可以個人喜好加入適量的精釀花雕酒,提升整體味覺的層次,山珍海味的豐富層次,只要透過簡單的烹煮,就能輕鬆上桌。

 

Scallop and Hua Diao Wine Chicken Noodle Soup

 

The Scallop and Hua Diao Wine Chicken Noodle Soup uses the old fowl, slow-cooked for 6 hours, drawing all the essence within. Without any additional artificial flavoring and with the scallops paired with the chicken meat, in each bite, the flavors of the broth overflow into the mouth. Add as much of the crafted Hua Diao wine as suits your preference to enhance the overall taste. The various layers of flavor are waiting to be served with minimal preparation.

 

包裝設計

包裝設計部分,以湯麵本身作為視覺主角,以簡潔的底色及色塊線條凸顯扎實的肉塊與Q彈有勁的麵身,從視覺設計引發消費者的食慾,配色方面則以湯底為主要用色,整體充滿著湯頭的濃郁香氣。

Package Design

In the packaging design, the noodle soup takes center stage. Using simple solid colors for the background and a variation of color blocks sizes, the design highlights both the sturdiness of the beef and the chewiness of the noodle, triggering the consumer’s appetite just by its visual design. Furthermore, the color scheme is based off the color of the soup as if drawing out its rich aroma.

 

攝影企劃

為將川味紅燒牛肉麵及干貝花雕雞拉麵的美味完整呈現,攝影企劃同樣以湯麵為主角,以樸實精緻的陶碗承裝,鮮嫩的青菜及豐富的配料營造視覺的豐盛,選用木質餐具圍繞著湯麵展開,佐以辛香料、漬物,誘人食指大動。簡單與美味的融合,「家的味道 老媽知道」,常溫湯麵系列提供消費者味覺的新體驗,隨時隨地,都能立即享用豐盛簡單的盛宴。

 

Photography

In order to fully capture the taste of the Red-Braised Noodle Soup and the Scallop and Hua Diao Wine Chicken Noodle Soup, the photography, likewise, focuses on the noodle soup itself. Placed into a ceramic bowl and sprinkled with fresh vegetables and ingredient to enhance the overall visual sensation, the wooden tableware and spices surrounding the bowl urge you to take a bite. The fusion of simplicity and delicacy: “LaoMa knows what home cooking tastes like”. This noodle soup series ushers in a new experience for the consumer to enjoy a rich and simple feast anywhere and at anytime.

賦真妍

榮獲日本TOPAWARDS ASIA設計獎 | 醫美品牌設計 | 連鎖品牌 | 識別設計 | 品牌命名 | 品牌包裝設計 | 廣告文案 | 陳列佈置 | 應用設計

「賦真妍」賦,賦予身體細胞活力;真,真切、璞真的醫美體驗;妍,親身試研,展現美好容顏,源自對美最真確的追求。

Each letter in the Chinese name of the brand, “賦真妍”, is endowed with meaning. “賦” means to bestow vitality to the body’s cells; “真” means a true, authentic, and pure aesthetic experience; “妍” means to personally experience that transformation. This is our pursuit of beauty.

 

Belléesse取Belle法文的「美麗」之意,Déesse則是「女神」,「Belléesse」結合兩字,賦真妍致力於幫助每一個人成為自己心中嚮往的美麗女神。

 

The name of the brand “Belléesse” is a combination of the French words “Belle”, which means “beautiful”, and “Déesse”, which means “goddess”. Thus, implied in the brand name, Belléesse’s commitment is to help each and every person to become the beautiful goddess they aspire to be.

 

有別於業界單純醫師經營的醫美診所,賦真妍團隊由醫美的「資深消費群」所創立,更能體會消費者在追求美的過程中,對於細節的追尋與期望,

In contrast to most aesthetic clinics run by doctors in the industry, the Belléesse team is founded by “seasoned consumers” in the area of medical aesthetics. Thus, they can better understand the customers’ desire and pursuit of detail when it comes to personal beauty.

 

除了專業卓越的醫學團隊外,更致力於打造良好的消費體驗,讓消費者來到賦真妍就如同在家裡一樣,感到安心且放鬆,陪伴消費者在變美的路上更加從容自在。

In addition to the professional medical team, the brand aims to create a genuine customer experience, so that when they come to Belléesse, they feel at home. The hope is that in the journey to beauty, customers will feel at ease and relaxed.

 

每項服務皆由團員親身體驗過,確保高品質服務,高規格醫學設備整合最專業的醫療團隊,細心傾聽消費者需求,散發從內而外的自信,成就真正體貼入微的美,最懂得消費者需求的醫美品牌。

The team members have gone through each of the services thoroughly to ensure the highest quality. Furthermore, the high-grade medical equipment is complemented with the professional medical team. Carefully listening and understanding the customer’s need, the brand is confident that it can truly deliver on the ideal beauty each customer desires.

 

字體設計方面,高挑的設計帶出優雅柔美的氣質,筆畫的收捺以收縮及曲線加強細膩感,而穩重的架構為整體帶來優雅柔美中不失專業的品牌價值。

In terms of the font design, the thin and tall design draw out a feeling of elegance and sweetness, with each stroke and contour line to convey the details within, thus complementing the overall design with a sense of professionalism.

 

Logo圖示部分,則以標誌、圖章設計感傳達精緻的專業感,,向上盛開花蕊代表賦活新生,兩側則轉化Belléesse的字首,如同花托襯托著花瓣,水滴沿著花托滴下,象徵著賦真妍賦予身體最真切的感受。

 

The logo’s design reflects the brands finesse and professionalism. With a stamp-like template, the stamen within faces up, representing new life. On both sides, the letter “B” from the brand name is cleverly designed as receptacles holding the flower petals. The water droplet at the bottom represents how the brand provides the body with the most authentic feeling.

 

 

分店:
台北市中山區八德路二段315號
台北市忠孝東路四段162號3樓

Mellower gaze 玫爾萃

榮獲兩項Behance精選 | 保養品整體品牌規劃 | 廣告文案 | 攝影企劃 | 包裝禮盒設計 | 品牌改造翻新

「Mellow」代表溫和、溫柔,並且有「使之成熟」的含義,象徵Mellower gaze溫柔陪伴消費者一同學習、成長, 「Gaze」則代表廣闊的視野,每個人都有自己的生活經驗,有著各自不同的故事,面對生命中的挑戰,以更開闊的視野、更多元的想像,幫助每個人在不同的狀態下都能活出屬於自己的精彩故事,只要園藝察覺自己當下的狀態、想法,都能夠找出正確的那一條路,進而通往理想的生活,生命的主導權就掌握在自己的手上,願每一個人都能活得精彩且自在。

玫爾萃原以草寫書法呈現品牌識別,為了加深消費者對品牌的記憶,新的識別以識別度更好的字型呈現,簡潔的線條中融入斜線、簡筆、粗細變化等手法,讓識別在理性的輪廓之中,帶著些許活潑。整體大方俐落而不顯得冷漠。

以小刺蝟為主角,象徵我們看似堅強的外表其實帶著一顆溫柔的心,在與各個動物角色互動的過程中,看似不安、害怕、惶恐,然而換個心念、角度觀看每一段關係互動,也許可以發現不同的解讀,彼此之間的隔閡與誤解也能就此打開,希望透過溫馨插圖,以寬廣、溫柔的角度,讓消費者重新審視關係的各種互動。

小刺蝟看似躲避鱷魚的利牙,其實正從盒子拿出畫筆,在鱷魚的尖牙塗上色彩,看起來就像一面面飄揚的小旗幟,原來今天是鱷魚的生日,準備好加入他們細心策劃的生日派對了嗎?

面對恐懼,我們都習慣逃避,換個心情跟想法,也許在可怕的人事物背後,都有著溫柔且可愛的一面。轉念讓彼此互相理解。

小刺蝟抱著瓶子游泳,不料卻遇上冷酷的鯊魚在後面追趕,但鯊魚用他尖牙幫刺蝟撬開了瓶蓋,兩人在海底喝著飲料,一起度過了快樂的時光。

鯊魚面無表情,看似冷酷,但轉念一想,事物不一定如同表面難以親近,衝突感正是我們生活中時常會遇到的困境,試著理解與溝通,讓我們不再懼怕,能以更開闊的心境面對每一個挑戰。

大猩猩攀在樹上介備著地上的刺蝟。而刺蝟縮成一團,深怕被大猩猩發現。兩個人僵持許久,雙方都害被對方傷害,久久不敢行動。解開誤會後,倆人一起享用爆米花。

偏見,往往讓我們看不清楚事物的真相,受困於長久以來的信念,導致確認偏誤,適時地轉移注意力,轉個念想想,害怕也許只是偏見所致。

小刺蝟拔下一根身上的尖刺,看似正保護自己不受到野狼的攻擊。但其實小刺蝟是要幫野狼縫起肚子上的大洞,還好有小刺蝟,否則野狼可有得受了!

理念:藉由想像力翻轉我們所熟悉的故事,生活中有很多無法改變的事情,想像力有無限可能,讓我們能夠在生活中以不一樣的視角,改變自己的心態及想法,幫助我們跨越生活中那些無法繞過的困難。一個不同故事的結局,透過我們可以掌控自己的人生,我們都忽略很多我們不能控制的因素,好好地運用想像力可以改變自己的心態,在困境中找到不同的解決辦法。

刺蝟撐著傘,一隻獅子正在不遠處等著他…亮麗的鬃毛失去了色彩,心情也很糟糕…原來獅子只是想藉個傘而已,放晴後兩人一起享受著陽光,獅子的毛髮重新恢復了光澤,就像一顆小太陽一樣。

理念:在面對問題時,我們常常被情緒所困,導致無法以正常心行事,也往往影響身邊的人,導致誤解。然而覺察自身的情緒與想法,治癒自己並且將其導回正常狀態,可以更客觀的面對生活中的不順,化解重重困難。將注意力轉移到現在的經歷中,覺察自己為何有這樣的想法,錯誤的信念可能讓自己沒有覺察到真正的問題。

小刺蝟一邊抱怨一邊幫大刺蝟整理毛髮,大刺蝟覺得小刺蝟非常粗魯。結束後,兩個人一起去兜風,因為小刺蝟的修剪,大刺蝟終於可以舒服地戴上他的護目鏡,小刺蝟抱著大刺蝟,原來大刺蝟可以抱起來這麼舒服不毛躁。

理念:每個人的信念都會導致對偏見,越熟悉的人事物越容易造成我們的確認偏誤,拒絕接受新的想法,因此需要透過學習、理解,培養自身的同理心,讓彼此能更加溫柔的陪伴。

刺蝟在一旁剪紙,似乎刻意跟花豹保持著距離,而花豹則受到閃電影響,斑點掉了一地,失去信心看起來非常憂鬱。

然而刺蝟把剪好的小紙片黏在花豹身上,看起來更加明亮動人,兩人靜靜地不說話,卻充滿著滿滿的信任與關懷。

理念:愛除了是一種感覺外,更是一種行動,夠過行動我們才能更好地感受到愛,,並且透過愛的行動連結更多愛,生活中與親密的人一定會有或大或小的摩擦,但只要跳脫既有的想法並採取行動,就可以讓愛持續下去。

玫爾萃新包裝以「環保」為理念,推出棉麻束口袋,以品牌色藍色搭配清爽自然的淺雅麻色,營造純天然質感,同時減少一次性包裝,能作為日常收納使用,在保養肌膚的同時,也呵護著唯一的地球。

七支產品以插圖串連起來,可愛的動物角色讓消費者愛不釋手,同時也傳達著正向、轉念、理解的理念,希望玫爾萃不只是修復肌膚的產品,可愛又溫馨的插畫也能療癒關係裡面每一絲微小的裂痕。

 

“Mellow” represents gentleness, tenderness, and the idea of “maturity.” It symbolizes how Mellower Gaze accompanies consumers in learning and growth. “Gaze” represents a broad perspective, acknowledging that everyone has their own life experiences and unique stories. By embracing a broader perspective and diverse imagination, we aim to help individuals live their own extraordinary stories in different states. As long as we are aware of our current state and thoughts, we can find the right path to lead us towards our ideal lives. We hold the power to control our own lives, and we hope that everyone can live brilliantly and freely.

 

Mellower Gaze initial design features calligraphy strokes resembling grass script to enhance brand recognition. The new design utilizes a font with better legibility, incorporating techniques such as slanted lines, simple strokes, and variations in thickness. This design balances a rational outline with a touch of liveliness. The overall design is clean and sleek without feeling cold.

 

The hedgehog is the protagonist, representing a gentle heart beneath its seemingly strong exterior. Through interactions with various animal characters, we explore different interpretations of seemingly uneasy, fearful, or anxious situations. By shifting our perspectives and attitudes, we can discover new understandings and break through barriers and misunderstandings. Through heartwarming illustrations, we aim to invite consumers to reexamine their relationships from a broader and gentler perspective.

 

In one illustration, the hedgehog avoids the crocodile’s sharp teeth. But actually, the hedgehog is taking out the crayon and filling the color on the crocodile’s teeth. They look like many pieces of flying flags. Oh, today is crocodile’s birthday. Are you ready to join the birthday party?

 

This teaches us that behind frightening people or things, there may be a gentle and lovable side. By changing our mindset, we can find understanding between one another.

 

In another illustration, the hedgehog and the shark have a seemingly tense encounter. However, it turns out that the shark helps the hedgehog open the bottle with his teeth. Eventually, they are both drinking the drinks under sea, enjoying the delightful moment together.

 

Shark seems cool and scaring. Change your mind. You can’t judge a book by its cover. This cooperation brings them closer, illustrating that conflicts are common in life, but with understanding and communication, we can face challenges with a more open mind.

 

The gorilla perched on a tree, observing the hedgehog on the ground. The hedgehog curled into a ball, afraid of being noticed by the gorilla. They remained in a stalemate for a while, both fearing to harm each other and hesitant to make a move. After clearing up the misunderstanding, they sat together and enjoyed a bowl of popcorn.

 

Prejudice often blinds us from seeing the truth of things. We become trapped by long-held beliefs, resulting in confirmation bias. It is important to timely shift our attention and change our perspective. By doing so, we may realize that our fears are merely a product of prejudice.

 

The hedgehog pulls out one of its spines, seemingly protecting itself from the wild wolf’s attack. However, in reality, the hedgehog intends to use the spine to stitch up a large hole on the wolf’s stomach. Fortunately, thanks to the hedgehog’s help, the wolf is saved from further harm.

 

Concept: By using imagination to flip the familiar stories we encounter, we can overcome the unchangeable aspects of life. Imagination holds unlimited possibilities, allowing us to change our perspectives and mindsets in different ways, helping us overcome the challenges that cannot be avoided. Through creating different endings to stories, we can take control of our own lives. We often overlook the many factors we cannot control, but by harnessing the power of imagination, we can change our mindset and find different solutions in difficult situations.

 

The hedgehog holds an umbrella, while a lion waits nearby. The lion’s magnificent mane has lost its vibrant colors, and its mood is gloomy. However, it turns out that the lion simply wanted to borrow the umbrella. After the rain clears, the two of them enjoy the sunshine together. The lion’s fur regains its luster, shining like a small sun.

 

Concept: When faced with problems, we are often trapped by our emotions, making it difficult to act rationally. This emotional state can also affect those around us and lead to misunderstandings. However, by becoming aware of our emotions and thoughts, we can heal ourselves and return to a balanced state. This allows us to approach life’s challenges with a more objective mindset and find solutions to overcome difficulties. By shifting our attention to the present moment, we can observe why we have certain thoughts and beliefs. Incorrect beliefs may prevent us from recognizing the true underlying issues.

 

The hedgehog complains while helping the porcupine groom its quills. The porcupine feels that the hedgehog is being rough. After they finish, they go for a ride together. Thanks to the hedgehog’s trimming, the porcupine can finally wear its sunglasses comfortably. The hedgehog embraces the porcupine, and they both realize how comfortable and soothing it is.

 

Concept: Each person’s beliefs can lead to biases. The more familiar we are with people or things, the more prone we are to confirmation bias, where we reject new ideas and only seek confirmation of our existing beliefs. To overcome this, we need to engage in learning, understanding, and cultivate empathy within ourselves. This enables us to compassionately accompany and connect with others, fostering a more gentle and understanding environment.

 

The hedgehog sits nearby, cutting paper, seemingly intentionally keeping a distance from the leopard. The leopard, on the other hand, is affected by lightning, causing its spots to scatter all over the ground. It loses confidence and appears very gloomy.

 

However, the hedgehog sticks the neatly cut paper pieces onto the leopard’s body, making it look even more vibrant and captivating. The two of them sit in silence, filled with trust and care for each other, without needing words to convey their bond.

 

Concept: Love is not just a feeling but also an action. It is through our actions that we can truly experience and express love. By engaging in loving actions, we create connections and foster a greater sense of love in our lives. In our relationships with loved ones, conflicts may arise, big or small. However, by breaking free from preconceived notions and taking action, we can sustain and nurture love.

 

Mellower gaze’s new packaging is built on the concept of “environmental conservation.” Introducing cotton and linen drawstring bags, the brand combines its signature blue color with a refreshing and natural light beige tone, creating a sense of pure and natural aesthetics. By reducing single-use packaging, these bags can be used for everyday storage. By caring for our skin, we also extend our care to our precious planet.

 

The seven products are connected through adorable illustrations, appealing consumers and leaving them unwilling to let go. These illustrations convey a message of positivity, changing perspectives, and understanding. Mellower gaze aims for more than just skincare repair; the cute and heartwarming illustrations also have the power to heal even the tiniest cracks in relationships.

 

Chun Shang Shu Kindergarten

Chun Shang Shu Kindergarten follows the Montessori educational philosophy, placing children at the center and respecting their choices and thoughts. The role of the guide is to accompany children and facilitate their learning through discovery, rather than employing a traditional rote-learning approach. The kindergarten aims to provide a joyful learning experience for children and help them gradually discover themselves as they grow.

 

In line with the Montessori philosophy, the visual identity features a childlike representation of a tree, incorporating concepts such as “happy growth,” “joyful learning,” and “healthy development.” It symbolizes the educational approach of Chun Shang Shu Kindergarten, which focuses on both children’s learning and their happy growth. The overall design exudes a cheerful atmosphere, and the thriving tree represents the growth of children.

 

For the color palette, soft tones are chosen to connect with the concept of “spring.” Tender green symbolizes new sprouts, goose yellow represents the sunshine of spring, light blue signifies a gentle breeze, and pink resembles blooming flower petals, evoking a feeling of being immersed in the spring breeze.

 

The typography features lively lines, as if a gentle breeze is blowing and tree leaves are gracefully drifting in the air. It represents the laughter-filled environment and the companionship that Chun Shang Shu Kindergarten provides as children joyfully grow and develop.

金田勤耘聯合診所

診所品牌識別設計 | 品牌故事 | 指標識別 | 網頁設計 | VIS | 應用設計 | 皮膚專科 | 醫學美容 | 肝膽腸胃科 | 聯合診所

金田 是理想的初頭

勤耘 是踏實的開始

土地的滋養,萬物的恩惠 創造了我與你相遇的機會

我們重視的 不只是你的健康與美麗

更是我與你對話 你與我的交流

引領先機的技術 是我們醫師專業的展現

親切踏實的態度 是我們永久不變的信念

真誠樸實的問候 是我們與你安心的媒介

 

標準字體為非襯線之人文字風格,結合復古、穩重、溫度,為設計調整的主軸,帶入更多本土田野風格的輪廓,展現呼應品牌本質的人文精神。回歸人與人互動的初始狀態,貼近土地與人的情感變化並與之共生。 圖騰中運用家徽的風格融入醫療與人還有家的親切和氛圍,整體定位金田勤耘診所給予人的服務與內涵,同時也賦予品牌正向影響力,引領大眾感受台灣鄉村的親切與安心的體驗。

www.clinickingdom.com

402台中市南區高工路66號

04 2265 3666

 

“金田” represents the beginning of ideals,”勤耘” symbolizes a steadfast start.

 

The nurturing of the land and the blessings of all living things have created the opportunity for our encounter.We value not only your health and beauty but also the communication and interaction between you and us.Leading-edge technology showcases the expertise of our physicians,A friendly and down-to-earth attitude embodies our unwavering belief,And sincere and unpretentious greetings serve as a bridge for your peace of mind.

 

The standard font style is non-serif, reflecting a blend of retro, stability, and warmth, tailored to echo the brand’s essence of human touch and rural charm.Returning to the initial state of human interaction, we embrace the emotions and changes of the land and people, forming a symbiotic connection.

 

Incorporating the style of a family crest in the symbol, we infuse medical care, human connection, and a homely atmosphere, positioning Kindom Clinic to provide services and essence that offer a positive influence, leading people to experience the warmth and reassurance of rural Taiwan.

九灃興業JIU FENG

系統櫃品牌設計 | 品牌改造翻新 | VIS | 型錄設計 | 應用設計 | 樣品盒設計

one for all, power of JIU FENG

「創新、領先、永續」

 

一家家居產業公司,經營35年,仍堅守著自己的經營理念。從人工到機械化、自動化,小至一個家,大至一個應用建案,滿足多元化的家居場域,我們不斷的創新、進步,至始至終都圍繞著我們的理念。

九灃興業追求產業升級,提升效能及技術,創造出高品質的產品及服務。從自動化生產、智能化、客製化,甚至是全屋訂製,為的就是不斷創新,帶給顧客居住需求的至高境界。領先業界的專業技術,引進知名木工機械龍頭IMA Schelling集團的設備,工業4.0自動化系統櫃生產,專門打造舒適的居住環境。

「永續經營」,綠色是我們所追求的,選用兼具環保及耐用性的板料,打造高品質的產品;同時,給予環境最低的傷害。從一片木板下去延伸,說出你的需求,我們為你打造一個屬於自己的家。

 

品牌設計上,標準字為非襯線之現代字體融入專業、穩重、簡約,為設計調整的主軸,帶入更多工業風格的輪廓,展現呼應品牌本質的現代簡約精神。回歸原料初始狀態,貼近自然與材質間的變化並與之共生。

運用原料的變化延伸與碩型,藉由J&F的意象去融入過程的設計變化,字母,J&F之間,做出轉角切割結合了硬體與軟體的層次感,整體定位出九灃品味領導者的角色,同時也賦予品牌正向影響力,引領大眾體驗原始現代簡約與純粹美感的體驗。

 

“Innovation, Leadership, Sustainability.”A home industry company with 35 years of experience, still adhering to its core values.From manual to mechanized and automated processes, from individual homes to large-scale projects, we meet the diverse needs of home environments. We continuously innovate and progress, always centered around our core principles.

 

Jiu Feng Xing Ye aims for industrial upgrading, efficiency improvement, and technological advancement to create high-quality products and services. From automated production, smart solutions, customizations, to even whole-house customization, our goal is to constantly innovate and deliver the highest level of customer satisfaction.

Leading the industry with specialized expertise, we introduce state-of-the-art equipment from the renowned woodworking machinery leader IMA Schelling Group, enabling Industry 4.0 automation for cabinet production and specialized in crafting comfortable living spaces.

 

“Sustainable Business” is our pursuit, and green is our choice. We select environmentally-friendly and durable materials to create high-quality products while minimizing our impact on the environment. Starting from a single wooden board and understanding your needs, we create a home that is uniquely yours.

 

The brand design incorporates a modern sans-serif font that represents professionalism, stability, and simplicity, aligning with the essence of the brand. It introduces more industrial style contours to embody the spirit of modern simplicity. Returning to the initial state of materials, the design embraces the natural changes and coexistence with the materials.

 

The variation and extension of materials are used with a sophisticated type design, blending the J&F imagery into the design process. The letters “J&F” are combined with corner cuts to add depth, representing the fusion of hardware and software layers. The overall positioning portrays Jiu Feng as a tasteful leader, imparting a positive influence and guiding the public to experience the essence of modern simplicity and pure beauty.

 

 

www.jiufengls.com

428台中市大雅區大林路322巷61號

Battway

電動車平台品牌識別設計 | VIS/應用設計 | 品牌命名 | 公仔設計

Charge the Future.

對未來的追尋,是人類進步的原動力。動力能源從人力、獸力發展到石化能源,而自從掌握電能的那一刻起,發展的速度就不斷加快,電能拉近了距離;縮短了時間,提升人類的生活品質。而電能走進汽車工業,推進電動車的蓬勃發展,更透過網路科技,串起每一條道路、每一位駕駛,一步步邁向未來。

在這個電力亂竄的時代,電動車資訊每秒都在更新,時刻湧現複雜且龐大的資訊,BattWay打造透明、雙向的電動車資訊平台,掌握資訊的即時性與正確性。

電連結了人與人的生活,我們也致力於提供電動車主一個自由不受拘束的社群,除了輕鬆分享車主生活之外,也是電動車部品、零件的交流站,喜愛風格化的車主可以透過Battway找到代表自己風格的部品,讓電動車不只是一部交通工具,更能依照車主的喜好創造出獨一無二的生活美學,用「分享」促進社群的橫向交流,車主之間形成緊密的資訊電網,讓電動車生活更有樂趣。

BattWay電車未」以專業的電動車資訊出發,過濾錯誤資訊及假消息;串連車主生活,交織一面暢行無阻的社群網絡。奔馳在通往未來的道路上,電力飽滿,過站不停。

BattWay」電車未,趨勢不漏電,品牌命名以 better way 諧音及 battery 電池的概念轉換,象徵電能的美好前景,也暗示電動車將帶來更多便利的生活方式。電能,不僅拉近了距離,也縮短了時間,提升人類的生活品質。電車未以專業的電動車資訊出發,過濾錯 誤資訊及假消息;串連車主生活,交織一面暢行無阻的社群網絡。

識別設計以速度感、移動感為核心概念,在這個電力亂竄的時代,電動車資訊每秒都在更新,將字體筆畫 減少,細節增加直角與斜角,不僅呈現俐落也具現代感,更表現出專業、未來之意象,強調電車未打造透明、 雙向的電動車資訊平台,掌握資訊的即時性與正確性。名片上的符號為閃電之意象,不過於明顯的視覺點綴,加強了電能的感受,多張名片的組合,就像串連起 來的電流,綿延不絕,不斷的交織、不斷的流通,奔馳在通往未來的道路上,電力飽滿,過站不停。

 

The pursuit of the future is the driving force behind human progress. From manual labor to mechanization and automation, from animal power to fossil fuels, the development of energy sources has accelerated since the moment we harnessed electricity. Electricity has brought us closer, shortened distances, and improved the quality of human life. Its integration into the automotive industry has driven the booming development of electric vehicles. Through internet technology, it connects every road and every driver, taking steps towards the future.

 

In this era of electric chaos, information about electric vehicles is constantly updated, and complex and vast data emerges every second. BattWay creates a transparent and bidirectional electric vehicle information platform to ensure real-time and accurate information.

 

Electricity connects people’s lives, and we are dedicated to providing electric vehicle owners with a free and unconstrained community. Apart from sharing the owners’ lifestyles, it also serves as a platform for exchanging electric vehicle parts and components. Car owners who love personalized styles can find parts that represent their own tastes through BattWay, making electric vehicles not just a means of transportation but also a way to create a unique aesthetic life. By promoting horizontal communication through “sharing,” a close-knit information network is formed among car owners, making electric vehicle life more enjoyable.

 

“BattWay電車未” (BattWay Electric Future) is launched based on professional electric vehicle information, filtering out false information and fake news, while connecting car owners’ lives and interweaving a smooth and unimpeded community network. Speeding towards the future, full of power, making non-stop progress.

 

The brand name is derived from “better way” and “battery,” representing the bright prospects of electric energy and implying that electric vehicles will bring more convenient lifestyles. Electricity not only brings us closer but also shortens distances and enhances our quality of life. “BattWay電車未” (BattWay Electric Future) starts with professional electric vehicle information, filtering out false information and fake news, while connecting car owners’ lives and interweaving a smooth and unimpeded community network.

 

The identity design focuses on the concepts of speed and mobility. In this era of electric chaos, electric vehicle information updates every second. The reduced strokes and increased angularity of the font convey a sense of neatness and modernity, representing professionalism and a futuristic image. It emphasizes that BattWay aims to create a transparent and bidirectional electric vehicle information platform, ensuring real-time and accurate information. The symbol on the business card represents a lightning bolt, subtly enhancing the feeling of electricity. The combination of multiple business cards is like a connected electric current, continuously interweaving and circulating, speeding towards the future, full of power, never stopping at stations.

https://battway.com.tw/

博亮牙醫

獲得Behance設計精選 | Bright Smiles Dental Clinic 牙醫診所品牌設計 | 應用設計 | 指標識別設計

博亮牙醫,明亮且溫馨舒適的牙醫診所。

看牙醫一直是許多人心中的恐懼,拔牙、抽神經、麻醉並伴隨著機器運作的聲音,許多人寧可忍著疼痛,也不願解決牙齒的問題。但我們重視你的感受,不再只是制式化的看牙流程。專業的技術、細心的問診,多了一份溫暖,擺脫看牙的恐懼。團隊間也會不斷交流與討論,精進技術及知識,讓每一位患者都能確實的解決牙齒問題。

在這裡,不會再有使你揮之不去的恐懼,每個角落,都有溫暖,都有親切。我們只想讓你擁有健康亮白的牙齒,重拾一份自信的微笑。

整體設計採用自然色系配色,活潑又有溫度的呈現。圖騰採用牙齒的意象,直覺性的反應店家本質,搭配色彩展現出親切的氛圍。英文字體選用襯線字,加強專業及穩重的概念。整體視覺以圓形為主,代表病人與醫療體系間的良好互動,圓滑且親切。

“Bright Smiles Dental Clinic: A Bright and Cozy Dental Practice.Visiting the dentist has always been a fear in the hearts of many, with extractions, nerve treatments, and the sounds of machines causing anxiety. Some people endure the pain rather than addressing their dental issues.

However, we value your feelings and have moved beyond the standardized dental procedures. With our professional expertise and attentive consultations, you will feel warm and no longer have the fear of dental visits. Our team constantly communicates and discusses, refining our skills and knowledge to ensure that every patient’s dental problems are effectively resolved.

Here, you will no longer be haunted by lingering fears. Every corner is filled with warmth and kindness. Our only desire is to give you healthy and bright teeth, restoring your confident smile.The overall design adopts a natural color palette, presenting a lively and warm ambiance. The dental imagery used as motifs intuitively reflects the essence of the establishment, and the colors exhibit a welcoming atmosphere.

The English font choice employs a serif typeface, enhancing the concepts of professionalism and stability. The overall visual theme revolves around circles, symbolizing the positive interaction between patients and the healthcare system—smooth and friendly.”

 

 

 

41180台中市太平區環中東路四段77號

04 2277 0383

2023旺萊山中秋禮盒

獲得Behance包裝設計精選 | 鳳梨酥禮盒設計 | 綜合禮盒包裝設計 | 伴手禮包裝
On the occasion of the full moon,
It seems like everything has calmed down,
The Jade Rabbit has fallen asleep to the lullaby of the full moon,
Stars are rubbing their eyes sleepily,
But only humans break the silence,
Ingredients sizzle on charcoal fires,
And the laughter of family reunions,
Seems to disturb it all.
Everything has come to life again,
Today is the 15th day of the 8th month,
Everyone gathers to admire the moon,
Each holding a piece of golden frost,
They exchange a word or two,
Wishing each other a Happy Moon Festival.
Rabbits, they are the Jade Rabbit, and they bring blessings. During the Moon Festival, rabbits and the full moon are two indispensable elements.
First Design:
A pure white rabbit stands in the center of a pineapple field, with large golden pineapples surrounding it, emphasizing the bountiful land of Chiayi nurturing each pineapple. Bathed in the glow of the full moon, the flowers shimmer, complemented by warm colors, portraying the beauty of the Mid-Autumn full moon. The overall scene is warm and cozy. A girl gently embraces the rabbit, as if they are whispering something to each other. They seem to be saying that this moonlight treasure chest holds blocks of gold.
Second Design:
These rabbits seem to have a deep attachment to the full moon. Each rabbit is either playfully engaging with the moon or eating until their bellies are as round as the full moon. There is heavy use of both the full moon and rabbit elements, emphasizing the arrival of the Moon Festival. Amidst this, they certainly haven’t forgotten to incorporate pineapple elements, with a lively combination of orange and yellow. The exterior exudes warmth and healing, while inside, treasures of beauty are hidden.

Betrue Hotpot 淳泉火鍋

獲得Behance設計精選 | 火鍋品牌設計  | 品牌識別設計 | 品牌應用設計 | 攝影企劃 | 廣告文案 | 品牌命名 |  空間軟裝佈置設計

湯的淳粹  始終經典

The purity of the soup is always classic

品牌命名:「淳」- 淳樸、純淨、真誠。注重使用純天然食材,堅守傳統手工古法,保持湯頭的純淨和原汁原味,突顯了品牌對食材和烹飪方法的高標準。。「泉」- 清泉、泉水,湯頭口感鮮甜、清新。源頭來源是純淨的,就像泉水一樣。純淨、真誠、清新的火鍋體驗,同時強調對傳統的尊重和承傳。

繁忙的都市中,人們已習慣快節奏的生活步調。然而,淳泉卻用自己的堅持告訴我們,在時間的淬煉下,美味得以完美綻放。
淳泉遵循傳統手工古法,輔助圖案以湯頭經過48小時慢燉熬煮,將圖案繪製於此,欲呈現出香氣濃郁、口感鮮甜的美味。我們堅持使用天然食材,包括鮮嫩大骨、新鮮水果和日本頂級真昆布,確保每一口湯都能真實展現食材的美味。湯的純粹,始終經典。

創立至今已有20年,我們始終秉持著初心,歷經食安風暴的考驗,仍然讓這份美味持續到現在。如今,這份堅持已被傳承給創始人的兒子,並形成一個全新的美食理念── 淳泉。

淳泉的使命不僅是提供美味的火鍋,更是提供一種健康的生活方式,讓人們在忙碌生活中停下腳步,細細品嚐一碗湯,給自己一個放鬆的時刻。讓淳泉以一碗湯,成全你對火鍋的期待。

經48小時的熬煮

北海道頂級真昆布加入大骨熬製,經過慢火細煮48小時 ,傾注而下的是滿滿的職人精神。

當日海港直送

選用嘉義東石蛤蜊及各類新鮮海產 嚴格把關的食材,用料實在,鮮嫩 Q 彈帶出海鮮最原始的鮮甜與美味

暢快純粹與美好

香氣撲鼻的湯頭,油花細緻的肉品

美食可以凝聚彼此,來開場肉肉派對吧

嚴選時蔬

當日市場直送的新鮮蔬果吃出鮮甜,吃出健康

Brand Name: “Chun” – Represents simplicity, purity, and authenticity. The brand places a strong emphasis on using pure natural ingredients, adhering to traditional handmade methods, and preserving the purity and originality of the broth, showcasing high standards in both ingredients and cooking techniques.

“Quan” – Signifying clear springs and spring water, the broth offers a fresh, sweet, and refreshing taste. The origin is pure, akin to spring water. The brand promises a pure, genuine, and refreshing hot pot experience, while also underlining a deep respect for tradition and heritage.

In the bustling city, people have grown accustomed to the fast-paced rhythm of life. However, Betrue Hotpot , with its steadfast commitment, tells us that through the refinement of time, deliciousness can unfold perfectly.

Betrue Hotpot adheres to traditional handmade methods, slow-cooking the broth for 48 hours to present a rich aroma and a fresh, sweet taste. We insist on using natural ingredients, including tender large bones, fresh fruits, and top-quality Japanese kelp, ensuring that every sip of the soup authentically showcases the deliciousness of the ingredients. The purity of the soup is timeless and classic.

Founded 20 years ago, we have always held onto our original intentions, overcoming challenges such as food safety storms, and continue to deliver this deliciousness to this day. Today, this dedication has been passed down to the founder’s son, forming a new culinary philosophy—Betrue Hotpot.

Betrue Hotpot mission is not only to provide delicious hot pot but also to offer a healthy lifestyle, allowing people to pause in their busy lives, savor a bowl of soup, and give themselves a moment of relaxation.

Let Betrue Hotpot fulfill your expectations of hot pot with a bowl of soup.

Simmer for 48 hours to perfection

Bone broth boiled with premium Hokkaido kelp

Simmer for 48 hours

Pour into a brimming spirit of craftsmanship

The intra-day delivery from harbour

Select with Chiayi Dongshi clams and kinds of fresh seafood

Strictly check the quality of every ingredients, tender and succulent

Bringing out the original freshness and delectable flavors of seafood

Pure. Joyful. Delightful.

Fragrant and aromatic broth, delicately marbling meat

Food can unite us, let’s kick off the meaty party!

Select with seasonal vegetables

The intra-day delivery from market

Savor the freshness, savor the health

 

231新北市新店區中正路257號1樓

02 2917 6786

Q-Watt閃充電能

電動樁品牌識別系統設計 | 品牌應用設計 | 電動樁視覺設計 | 公務車車體視覺設計

greener power for EV
Your power for a greener future

Q-Watt閃充電能以太陽能為基礎,致力於提供綠色、高效的充電解決方案,推動電動車的發展,同時引導消費者邁向更加環保的生活方式。致力於打造環島純電生活圈,為了解決電動車主里程焦慮及便利性,打造了便捷及超高速充電站,在電動車主急需充電的時候,即時提供服務。

品牌不僅關注科技,更著重於創新和效率,尤其針對年輕世代消費者的特點,將環保理念和再生能源融入他們的生活中。Q-Watt的未來計劃是在台灣和海外建立更多的充電站,成為充電網絡的領航者。品牌強調科技感和未來感,識別設計表現以現代、時尚的形象,寓意著能量和電能的嶄新未來,象徵著對地球的愛護和對可持續發展的承諾。

在Q-Watt的世界中,每一次的充電都是一種對地球的愛護,是為了建立更加可持續、更綠意盎然的明天。這個品牌的核心理念”greener power for EV. Your power for a greener future.”不僅是提供給電動車的綠色動力,更是每一位消費者參與創建更綠、更美好未來的力量的象徵。

開啟開關Q:Q 字母以堅定的直線開始,從起始點出發,象徵著行動的開始,將未來帶入現實。太陽能反射成電流W:W 字母在太陽的光芒下微微閃耀,代表著能量的轉換,從太陽能反射成為電流,W 的形態也暗示了這種轉化過程。配以螢光綠色的光芒,表達了能量的轉換和創新的理念。流至充電站體TT:T 字母被放大,穩重地站立著,代表著充電站的堅固和穩定。兩個 T 字母互相呼應,形成一個結實的結構,象徵著充電站的可靠性和效率。

整體設計風格俐落而現代,字體造型清晰明確,表達了專業效率和創新性。象徵著Q-Watt品牌的使命:利用太陽能轉化為電能,為充電站提供可靠的能源,引領人們邁向更加環保和可持續的未來。

Q-Watt Flash Charging, based on solar energy, is committed to providing green and efficient charging solutions, promoting the development of electric vehicles, and guiding consumers towards a more environmentally friendly lifestyle. The brand strives to create a circle of pure electric life around the island, aiming to address the range anxiety and convenience of electric vehicle owners by creating convenient and ultra-fast charging stations, providing instant services when electric vehicle owners urgently need to charge.

The brand not only focuses on technology but also emphasizes innovation and efficiency, especially targeting the characteristics of young generation consumers, integrating environmental protection concepts and renewable energy into their lives. Q-Watt’s future plan is to establish more charging stations in Taiwan and overseas, aiming to become a leader in the charging network. The brand emphasizes a sense of technology and futurism, with its identity design portraying a modern and fashionable image, symbolizing a new future of energy and electricity, and representing a commitment to caring for the earth and sustainable development.

夢想。創意。清新。關懷。愛。
最專業的團隊,最貼心的溝通

喜樂的心是治病良藥。——箴17:22