Fresh delicate meat which accompany with taste of the sea, it is just like you are in the restaurant which nearby the sea when having meals. CCHS insists on giving the best service to customers with passions and honest attitude. They offer a reasonable price, high quality and health food.
The first word “Spring” in the brand is the foundational concept, the arc-shaped figure is drawn with a Chinese ink wash style to symbolize a pot. Combining simplistic linear design and Chinese calligraphy to create the words.
Furthermore, we have hidden the English abbreviation of Chinese word, which is CHQS, into the logo creating a uniqueness in the brand to fully express oriental pot culture. The English words on the upper right represent the pronunciation of the brand’s name, making the brand more international. The color concept indicates spirit of brand. Blue is freshness, means feast of sea. Gold is nobility, means hospitality of the highest honor. Black is simplicity ,means persistence in freshness. The ink printmaking conveys the sensation of freshness in seafood corresponding to the calligraphy of the brand. In this manner, we show the brand’s commitment to freshness of ingredients.
In additions, the pot shape has been simplified to a semicircle with handles combined with wave shapes and Japanese-style patterns to symbolize the characteristics of the ingredients in the pot. The dense ink printmaking combined with geometric shapes and waves elements illustrate the Japanese pot’s simplicity, sincerity, elegance, and style.